Inventor • Alchemist • Pioneer

© Copyright 2006 Rose Nichols All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without the written permission of the publisher. Printed in the United States of America. Written by: Rose Nichols Design and Production by thinkalchemy www.thinkalchemy.com

Lip Diva

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LIP DIVA

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By Rose Nichols

Inventor • Alchemist • Pioneer

Confident Cosmetics

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Lip Diva

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Golda

Dear Mom, Of all the women I have known in my life, you are the one most capable of writing a book. I am thrilled that you have decided to share your experiences, strengths and hope with other women. Over the years, I have watched you battle the odds in your life and always come out on top, simply because you refused to give up. From the challenges of being a wife and mother, to the battles that you have fought within the cosmetic industry, you have always inspired me to stand up for what I know is right—even against impossible odds. You taught me how to persevere and to never quit. And you’ve always made me laugh, even when I’ve thought for sure I would die of heartache and loneliness. You are such a beautiful lady. Sometimes you are a little eccentric, always fearless, and more often than not, have proven to be ahead of your time. You have brought light into the lives of many people and I’m happy you’ve decided to spread light into a sometimes dark and sorrow-filled world. I know your story will be received with praise from women of all walks of life because you speak the language of inspiration, integrity and empowerment. Love your Golda

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Dedication

Inventor • Alchemist • Pioneer

This book and my inventions are dedicated to all women, friends, family, staff and mentors who have participated, experienced, or are about to experience, my philosophy, mission, vision and quest for natural, healthy, safe, inspirational and empowering solutions in their everyday lives.

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Acknowledgements

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Three Generations

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t is through the eyes of my lifelong archetypes that I deeply feel and express a shared gratitude to all those who have participated in my journey. Their love, integrity, freedom, empowerment and life guidance has led me to break through barriers and opened doors to transformation. Hestia the goddess of motherhood, sacrifice and nurturing, has shown up in my life in the forms of Golda, Mona, Steve M, Steve G, Skip and Su. Aphrodite the goddess of love, reflection and beauty. I acknowledge Lawrence. Alchemist wisdom, discovery and mastery I thank FIDM, Martin and Michael. Artemis the goddess of leadership, accountability, and honor. My teachers include the intellectual property justice system, imposters, imitators, USMC, suffragettes, Garry, Chris and Keith. A special thanks to all the dedicated believers of my vision, who have unselfishly supported my archetypal endeavors and transformational change.

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Contents
3 4 5 8 10 11 16 17 20 22 23 25 27 30 32 35 36 38 40 43 46 47 50 51 52 53 54 55 56 57 60 61 62 65 66 68 69 71 72

Inventor • Alchemist • Pioneer

We Know Fun

BUILDING LIVES, SHARING ADVENTURES.

“Lip Ink combines fun and creativity to deliver today’s lifestyle.”

Golda Dedication Acknowledgements Who is Rose Nichols? What is Lip Ink International? Introdution by Rose Nichols Philosophy Embracing Change Speaking of Change The Alchemist Early Challenges Miracles Appeared Continuously Reinventing What Rose Wanted The Spiritual Essence It’s All About Fun The Inner Essence Now You Can Be Original It’s Organic Knowing What You Don’t Want Kindness Counts Connecting with Customers Mothers Courage On Camera, On Stage Active Participation Poise, Grace, Elegance Success Power Sustainability A Pioneer in Her Field Imitation is the Highest Form of Flattery Artemis Hestia Aphrodite Rose Receives Recognition The Learnings Rose’s Tips on Archetypes Why is the Lip Ink® Trademark so Special? Information

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Lip Diva

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Breakthrough
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Who is rose Nichols?

Inventor • Alchemist • Pioneer

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ose Nichols is a twice married single mother of one daughter, a California-born inventor, spiritual seeker, Bohemian artist, vegetarian, industry innovator, inspirational speaker and a successful President & CEO; who combines her artistic vision, tenacious spirit and business savvy into her Semi Permanent Cosmetics® company, Lip Ink® International. Rose is an alchemist who embodies several traditional, powerful female archetypes: Hestia, goddess of hearth and home; Artemis, goddess of the hunt; and Aphrodite, goddess of love. These archetypes are patterns and behaviors human beings possess. In Greek and Roman times they were called gods and goddesses with inherent qualities and attitudes they acted out and expressed in the world. Mother is an example of an archetype, as are hero, trickster and warrior. Rose Nichols is living four myths simultaneously, which is the hallmark of a very modern woman. As inventor and holder of many patents for a revolutionary line of liquid lip colors, she is an alchemist and mythically lives the Artemis archetype as a goddess of protection and leadership. As a beautiful woman who lives a sensual and deeply connected sacred life, she is Aphrodite, goddess of love, gaiety and glamour. As a mother and nurturer of her family she is Hestia.

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Lip Diva

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The Lip Diva Speaks
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What is Lip Ink International?
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Inventor • Alchemist • Pioneer

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ose Nichols began Lip Ink® International over ten years ago in 1995 as the first line of Semi Permanent Cosmetics® and liquid lip coloring. Her patented, wax-free, invention introduced to the world, a time saving, confidence building solution for active women. The liquid lip coloring is completely wax free and replaces the ”stick” part of traditional lipstick, so it feels remarkably like bare skin. It also exfoliates, keeping your lips soft, smooth and moisturized while you wear it. The beauty never fades since it doesn’t rub or wipe off on cups or clothing—not even when eating hot or greasy food. The lip color will stay in place until the Lip Ink® herbal cosmetic remover is used. This improves appearance and durability, but also prevents the ingestion of lipstick, which is common with other lip coloring products. Lip Ink® products are made with natural herbal ingredients, combining pigments and over 40 herbs and botanicals; including goldenseal, chamomile, rosemary extract, seaweed, calendula extract, beta carotene, Vitamins E, C, B-5 (panthenol), 13 trace minerals, UVA and UVB full specrum sun protection, and natural humectants to keep your lips tingly fresh and moisterized. No additional preservatives are added. All of the Lip Ink products and their ingredients meet U.S. FDA and CTFA cosmetic standards and guidelines. Even better, all the Lip Ink products are handcrafted, made in the U.S.A., and are guaranteed smear proof.

Semi Permanent vs. Long Lasting Lip Color Long lasting is simply long lasting—nothing more than that! Long lasting does not mean smearproof. But smearproof (Semi Permanent) does mean long lasting. You get both with Semi Permanent. Long lasting lipsticks usually have descriptive words like touch proof, budge proof, kiss proof or transfer resistant, which represents long lasting. Semi Permanent, on the other hand, is a word of its own. Created specifically by Lip Ink International, Semi Permanent, by definition means that the product is not only long lasting, it is virtually impossible to smear. It is 100% smear proof. You can wear it to bed, shower in it, kiss your children or significant other, eat a mouthwatering meal, or drink an apple martini with the confidence that your lipstick is not going to smear.

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Introduction by Rose Nichols

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osmetic companies usually portray their products as light, flirty, glamorous and feminine with the help of movie stars, models and celebrities. I feel they should be empowering, expressive and fun. There has to be some magic. The reason my story and my product is so interesting is because it is true. Like the Wizard of Oz, when Dorothy goes into her dream state, all the people in her life are part of the story. All the people in my life seem to play a part in my movie, like Auntie Mame. But at the same time, it is also my unique story, just a bit contemporized and takes place in the California Manhattan, not the New York Manhattan. One of my most emotional and meaningful moments as the inventor and owner of the Lip-Ink product line, took place when I was awarded, (for the second time) the first place award in the category of Fashion and Beauty at the International Invention Convention. Since it was a complete surprise, I hadn’t prepared anything to say. My heart was pounding as I reached the podium. I looked out into the crowd of 1,000 dinner guests and recognized many of the women as they had spent time at my booth test-driving my lip color invention. I asked the women in the audience who were wearing my product to please stand up. To all of our amazement and delight, half the room stood up. There were about 500 women, smiling at me and each other, joined in this synchronistic moment at the dawn of the new revolution in cosmetics. Of course, it’s not like discovering a cure for cancer, but it was like winning an Academy AwardTM. It was a defining moment for me.

I asked my daughter, Golda, to remain standing as I thanked her publically for her continuous love and support. For the four years while I was toiling away in my kitchen experimenting with the ingredients that later became my multi-patented product line, Golda was the one who had to give up that time with her mom. I thanked the women in the audience at that moment, and I’d like to thank all of the women who continue to use my product line. The greatest satisfaction I get as an inventor and as the CEO of this company is still the smear proof smile on a happy lifetime customer.

Lip Ink organic Smear proof Lip Color is Born

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Inventor • Alchemist • Pioneer

“There were 500 women, smiling at me and each other, joined in this synchronistic moment in time at the dawn of the new revolution in cosmetics.”

Lip Ink Color

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Lip Diva

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Inventor • Alchemist • Pioneer

Rose’s Philosophy
“AS AN INVENTOR, I DREAM, ASPIRE, DESIRE AND CREATE IN A WAY THAT SUPPORTS WOMEN OF ALL WALKS OF LIFE, WITH A SPECIAL DEVOTION TO ADD THE MAIN INGREDIENTS OF JOY AND MAGIC INTO EVERY PRODUCT WE CREATE.”

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Philosophy
Beyond Illusion

Inventor • Alchemist • Pioneer

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ip Diva™ and Lip Ink® International are aligned as one in shared fundamental beliefs, ethics and intentions; to make decisions, that are safe, natural, healthy, recyclable, organic, kosher and renewable resource solutions that support our Lifestyles of Health and Sustainability (LOHAS), 24-7 for an eco-friendly world. It is Rose’s deepest desire to share her inventor’s dreams, aspirations, desires and creations in a way that supports women of all walks of life, with special devotion to always add the main ingredients of joy and magic into every product we create. We are a technology company that self manufactures multi-patented, demonstratively superior, Semi-Permanent cosmetics® that are guaranteed to be smear proof, with over one million colors to choose from. We offer an open invitation to our industry leaders or complementary LOHAS lifestyle corporations, to join us, through our technology licensing, in our quest for excellence.

W e K n o w C olor

“Our colors are refreshingly relevant and artistically creative because you can layer the colors together to make your own.”

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Embracing Change

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As a child, Rose’s life was rather unconventional.
to science and was famous for winning the science competitions in every grade. Her childhood friends were often the nerdy guys in the class who wanted to partner with her so they could win the science competitions. For a young girl, height can be an awkward obstacle, and Rose was an exceptionally tall child— she grew to be six feet as an adult. Rose used this height to her advantage, and understood its power. Because of her love for science fiction she recognized the strength of imagination that led her to approach everything with the kind of out-of-the-box thinking that later created Lip Ink International. Her entrepreneurial inklings came early. Rose almost always had some little business that was centered on one of her artistic inventions. A gifted artist, she put her little brother Steve to work, sending him around the neighborhood to sell her artistic wares—a foreshadowing of the days ahead.

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s a child, Rose’s life was rather unconventional. Her parents divorced when she was six, leaving her mother to raise and support Rose and her younger brother, Steve, by herself. Whatever emotional or financial challenges ensued from that situation, her childhood challenges were compounded by the fact that Rose was dyslexic. Since there were few diagnostic tools at the time, she went through most of her school years having to compensate for her reading and math challenges. This didn’t deter Rose, who to this day is convinced that the “double meaning” that is inherent in her comprehension of things due to her dyslexia, is also a blessing in disguise. She sees different layers of meaning in things because she was constantly faced with wondering if what she was reading was actually on the page. It gave her a unique perspective of things to come. It also made her a tenacious student, and her study habits had an unusual twist. She would get the homework assignments for the entire semester and complete each one within the first couple of weeks. Then the lessons were familiar, and she often picked up another layer of meaning when she went through them again. Her bright mind needed an outlet, so she turned

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Intuition
Rose’s mantra

Inventor • Alchemist • Pioneer

“Understanding archetypes and identifying the roles that I am living, has provided me with great guidance, perseverance, wisdom and courage. Being the archetypes of Alchemist, Aphrodite, Artemis and Hestia, and knowing these aspects on a deep level, has helped me to see the beauty in all that I have accomplished. Having this wisdom puts a smile on my face every day and inspires me to be the best I can be.”

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Lip Diva

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The Rebel
people look.”

“Imagine how many people would still be wearing glasses if contact lenses hadn’t drastically changed the way

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Speaking of Change

the Cosmetics Industry Could Use a Freshening Up…
for all classes in nearly all societies. In Japan, geishas wore lipstick made of crushed safflower petals to paint the eyebrows and edges of the eyes as well as the lips. Sticks of bintsuke wax, a softer version of the sumo wrestlers’ hair wax, were used by geisha as a makeup base. As of 2006, the cosmetics manufacturing industry is dominated by a small number of multinationals that all originated in the early 20th century. Of the industry leaders, the oldest and the largest is L’Oreal, which was founded by Eugene Shueller in 1909 as the French Harmless Hair Coloring Company. Now owned by Liliane Bettencourt 27.5% and Nestlé 26.4%, the remaining 46.1% are publicly traded. The true market developers were the 1910s American trio; Elizabeth Arden, Helena Rubinstein and Max Factor. These firms established the market and were augmented by Revlon just before World War II and Estée Lauder just after. Small independents, like Semi-Permanent cosmetics company, Lip-Ink International, have attempted to break into the cosmetics market with natural healthy products, but are largely shut out of the major retail outlets.

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t’s true. Changes in the beauty and cosmetics industry can have a far-reaching, powerful impact. The way in which we wear cosmetics hasn’t changed all that much since the 1920s when lipstick first became all-the-rage and was called Lip Rouge. We still brush it on, smear and it on, pat it on, until it wears off; then we apply it all over again. This helps continuously fuel revenue to the cosmetics industry.

History

Inventor • Alchemist • Pioneer

However, as technology and information marches us forward in so many aspects of our lives, it’s only logical that even cosmetics would have a revolution. Lip Ink products present a whole new way to live your life. It’s the new cosmetic’s freedom revolution. From a historical perspective, cosmetics have been around since the beginning of time. While there’s no specific evidence to this theory, who’s to say that the early cave women didn’t paint a little on their lips while painting their story of the hunt on the wall? The first archaeological evidence of cosmetics usage is found in Ancient Egypt around 4000 BC. The ancient Greeks and Romans also used cosmetics. The Romans and ancient Egyptians used cosmetics containing mercury and often lead. In the western world, cosmetics were used throughout the medieval period, although their use was typically restricted to the upper class. Cosmetics were also used in Persia and what is today the Middle East. After the rise of Islam, cosmetics were sometimes restricted, although Islam has no set prohibition against the use of cosmetics. At some times, cosmetic use was frowned upon. For example, in the 1800s, Queen Victoria publicly declared makeup impolite. It was viewed as vulgar and something that was worn by actors and prostitutes. By World War II, cosmetics had common application 20

Lip Diva

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Transformation

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the Alchemist

Inventor • Alchemist • Pioneer

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lchemy was the forerunner to our modern chemistry. The alchemists were best known for attempting to transform lead into gold. Alchemists were intelligent scholars; among their numbers distinguished scientists as Sir Isaac Newton, for example. These people in many ways served as innovators, and attempted to explore and investigate the nature of chemical substances and processes. They had to rely on experimentation, traditional know-how, rules of thumb and speculative thought, in their attempts to uncover the mysteries of the physical universe. The best known goals of the alchemists were the transmutation of common metals into gold or silver, and the creation of a “panacea”, a remedy that supposedly would cure all diseases and prolong life indefinitely. Starting with the Middle Ages, European alchemists invested much effort on the search for the “philosopher’s stone”, a mythical substance that was believed to be an essential ingredient for either or both of those goals. Alchemists enjoyed prestige and support through the centuries, though not for their pursuit of those goals, nor the mystic and philosophical speculation that dominates their literature. Rather it was for their mundane contributions to the “chemical” industries of the day; the invention of gunpowder, ore testing and refining, metalworking, the production of ink, dyes, paints, cosmetics, leather tanning, ceramics and glass manufacture, and preparation of extracts and liquors. 22

The Lip Diva, alchemist, cosmetic-chef has an intuition into the world of the senses. It is no coincidence that when formulating and compounding her new inventions that every effort has been made to insure uniqueness, naturalness, sensibility, solutions and magic. Her lab is her kitchen and home to her inventions.

The Inventor

Rose’s inventor spirit is governed by the alchmist archetype. The internal workings of an inventor are not known by many. Are they artists, dreamers, scientists, chemists or problem solvers? How do they invent? People can be born with the inventors spirit, but it is rare. An inventor has an ability to scan thousands of ideas, solutions and concepts in a nano second. The idea that no solution exists, is insane to an inventor. Inventors want to solve problems by finding solutions. This hunt is the inventors inspiration. Inventors see patterns and trends in almost everything. They can see the unusual or the disparate in patterns. Recognizing them instinctively, understanding their meaning and acting on that instinct with speed and courage, creates links and interconnections between the dots. And viola, some new patent is then born into the world. Receiving a patent becomes an aknowledgement of the inventors and alchemists skill in the world.

Early Challenges

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Enduring is Timeless.

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y the time Rose was sixteen, her mother, Mona became extremely worn down and her frazzled nerves took a turn for the worst. She experienced a full blown nervous breakdown.

Rose remembers the moment she knew her mother had “snapped.” They were playing Monopoly, and Mona became incoherent to the point of being unreachable. The erratic mood swings leading up to this moment suddenly made sense. Mona had been on the verge for a while, and young Rose was the one who had to call the ambulance and admit her mother to the hospital. Mona spent time away in an institution. It was Rose’s responsibility to find a place for her and her brother to live while their mother was hospitalized. They both tried their father’s new home, but in the end they each lived with different family friends. Rose’s spirit was put to the test, and she survived that year based on her inner determination and her unwavering belief in herself. She moved in with Mona when she was released from the hospital and then reunited the entire family about six months later. During that time, she learned that she was the lighthouse for the family and she could endure just about anything.

We Know Life

Nude Fire Red Cederwood Snow Spice

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The Pool

Inventor • Alchemist • Pioneer

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Miracles Appeared

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When She Least Expected Them.

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er first year of college was marred by an unexpected illness. Rose was diagnosed with uterine cancer. The doctors removed the malignant growth, but kept her uterus in place. She spent six months recovering, and was told she would never be able to have children. She insisted on staying in school, and had her classmates bring her the assignments. She believed in her complete recovery, and returned to full health within the year. It was nothing short of miraculous when sometime well into her first marriage she discovered that she was pregnant at the age of thirty. Her previous surgery did not involve chemotherapy because it was not customarily used at that time. She never thought having children was an option, so she never gave it much consideration. Her husband knew of her child-bearing limitations and never expected to have a child. She welcomed their beautiful daughter, Golda into the world and felt the power of a miracle envelop her. Miracles seem to pop up in her life and her business. Another “miracle” that still amazes her is the way her seemingly impenetrable liquid lip color allows the specially formulated moisturizer to penetrate both under or over the color to keep lips soft and moisturized, while remaining true to the nosmudge, 24-7 smear proof guarantee.

Desert Light Brown New York Apple

Sunset Collection Hyper Shine

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Inventor • Alchemist • Pioneer

We Know Style

Liquid Color

“Our Lip Ink® Liquid Color touches, highlights and changes the way you live.”

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Continuously Reinventing
Her Life is Her Key to Success

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fter spending four years designing and building a 10,000 square foot commercial/residential house encapsulating the best of industrial and hi-tech technologies, as well as a two-story office building developed from concept to completion, and cofounding a large, full-service, financial services company that had been established over 20 years, Rose lost it all in a divorce. Her ex-husband acquired it all in the divorce settlement—so much for the California law that requires a 50/50 split. She shifted gears and started over, as she always dwelled in the same place inside herself—the area of possibility. Rose knew she would have to reinvent herself. At age 40 she enrolled in the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles. She remembers the moment of inspiration for the Lip Ink product line. She was standing in the bookstore at school looking at those two-sided, indelible graphic markers when she imagined how wonderful it would be to have a liquid lip liner that was equally as indelible. By the time she graduated, Rose had developed the first incarnation of her Lip Ink product as her senior thesis project at FIDM. The formula was first patented in 1995. She became a legend at FIDM, single handedly pioneering the cosmetic program. The year she attended FIDM, there was only a cosmetic display class – no curriculum was designed for cosmetics. She is often called back as an alumni guest speaker, and every time she returns to the campus she receives a warm welcome and requests to hear the Lip Diva stories.

On her way to her first patent, Rose spent several years toiling away in her kitchen, continuously developing her products. She tells one story about how she dissected the ingredients in some familiar coatings like those found on M&Ms and Advil and used some of those film forming waterproof binding ingredients in her early experimenting. The liquid lip color adhered to her lips, but she was unable to get it off! That’s when she realized that part of the invention would include the specially formulated Lip Ink Herbal Off™, a remover to go along with the Lip Ink product line, and eventually remove all of her semi permanent inventions. The removing fluid was equally as safe as the product itself, and she devised the solution with the same PH balance found in Visine. The product still needed another element. When the color was applied, it could not be felt. Women were used to feeling moisture on their lips, so yet a third invention became part of the project. After sending the products out to be tested around the world, the final tweaks were made and they were ready for production.

Thunderbolt
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Inventor • Alchemist • Pioneer

New Vision

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Creative. Artistic. Fun. Empowering. Original. Organic. Durable. Waterproof.

What Rose Wanted

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t was a tall order, but Rose was determined. She started the company with virtually no money, a lot of heart, and grew it into a successful e-commerce cosmetics company. One of the first, if not the first, selling online with a store locator for customers to easily find her products—available internationally in spas, select retail outlets, cosmetic surgeons, and other medical offices. Before her first patent was awarded in 1995, Rose joined the National Society of Cosmetic Chemists CTFA and sought advice from experts in the industry, like the retired ex cosmetic chemist, Martin J. Weisman. By helping to grind pigments Weisman pointed her in the right direction, and was actually named in one of the patents. Within a few years she perfected the formula, and flew to Washington, D.C. to present her invention in person to prove to the patent office that she knew what she was talking about. The product really did live up to the 46 claims presented in her first patent that resulted from thousands of well documented tests. Not only did the patent officer believe Rose, they applauded her. Over the next few years she was awarded many more patents and registered trademarks. During that time, she focused on developing her Internet division. Her company grew steadily over the years, and Rose, to this day, continues to handcraft each color with the utmost care. She’s kept her eye on her initial vision and held steadfast to her integrity. She managed to create the only 24-7 wear-it-to-bed, wax-less, smear proof cosmetic line with over 500 multi-patented related products centered around a three step process; composed of H2O, (water), oil, corn grain natural alcohol, supported by ingestible pill and candy coatings with a PH science completing the processs.

Totality

Inventor • Alchemist • Pioneer

From the Lip Ink® Product Line
Upon reflection, Rose remembers when she first introduced the products to retail establishments—and it was not easy. She had the world’s first patented guaranteed smear proof, wear it 24-7 lip color, that was natural, demonstrably superior, and it could be layered into over a million colors with the softest, smoothest, sheerest feeling beyond any other lipstick that had ever existed. However, the retail establishments assumed it was toxic because it was too good to be true; or if it was so great why did Rose have it and not the industry leaders? They were skeptical. On the other hand, consumers were introduced to the technology at trade shows and could see their own personal results up close. They greeted the product with open arms. The demonstrations were so amazing that they would draw crowds. In the beginning it required more time to explain the technology, and product benefits to consumers. But, as industry leader copy cats jumped on the Semi Permanent band wagon, perceptions shifted and the demonstrations have become shorter and simpler, as consumers have become more knowledgable and accepting.

No one else has been able to do what Rose has done. No one.

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Lip Diva

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Stillness

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The Spiritual Essence

Inventor • Alchemist • Pioneer

It’s Artistic and Creative

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he liquid lip color is applied in layers, so there’s no limit to the new colors you can create.

Rose says that in her entire lifetime she may never see all the colors she has created, because it takes a lot of time to see a million colors.

“Like icing on the cake, I have invented other products that give you even more choices in color.”

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Success

The lip Ink Museum

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Art and Creativity

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ose has also launched the world’s first official Museum online for cosmetic paintings. The Lip Ink Museum is located on the corporate web site at www.lipink.com and supports local artists and art classes by donating the returned remnant Lip Ink smear proof color products for use in their artwork. She’s also got a fine collection of her own paintings, which are all the creation of using her innovative products as the color. Lip Ink International is all about recycling. Every decision from product development to sales is made for an eco-friendly environment.

Recycling

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It’s All About Fun

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rom sublime to outrageous colors, the Lip Ink products provide hours of entertainment in the pursuit of glamour. Once you’re out having fun, the last thing you’ll have to worry about is your makeup. And with UVA & UVB full spectrum sun protection, you can stay outside and have fun as long as you’d like, knowing you’re protected.

Fun

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The Inner Essence

Inventor • Alchemist • Pioneer

of Lip Ink cosmetics are Empowering

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on’t be a slave to the touch up! Lip Ink products give women more free time and less worry. Confidence comes from knowing your makeup looks great and you don’t have to worry about it fading. Rose shines in her demonstrable splendor of magic, beauty, and wonder in providing an endless choice of colors. Not only did she create what just might be the most original color line on the planet to date, but she also inspires women to be unique and creative in their own personal beauty. Rose wants all women to experience being an original, one-of-a-kind goddess with her own unique color on their lips.

Terra Cotta Honey Rose

Cognac Shimmer Gel

Unique

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Wholeness

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Possibilities
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n a world where mass-market products make everyone look the same, Lip Ink products take a stand for individuality. Now you can create a look that’s truly unique with cosmetics that are designed to be layered and never make you look exactly the same way twice, unless you want to. The cosmetic industry, usually create colors, because they are popular, are predicted to sell in a new season, or they are trendy. The Lip Ink color pallet was designed for one reason only—“color layering.” An artist uses the color wheel consisting of primary colors blue, yellow and red with the secondary colors green, purple and orange followed by combinations of various colors. Lip Ink products use a similar mixing process to layer color over color to create the unlimited hues that only Lip Ink can offer. Each of the Lip Ink colors were designed to be layered one over another, to create the color that a woman wants. Lip Ink International has never discontinued a color. Our consumers can always have the exact color that they want. Just 2 Lip Ink Colors gives the consumer 6,000 color combinations to play with and over a million colors by layering the entire pallet.

now you can be original

Inventor • Alchemist • Pioneer

Coral Toffee Moist Orchid Sydney Sunset

1Million
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It’s all organic

Tuning In L
It’s Organic
ip Ink products are naturally based, safe, and environmentally friendly. Made from the best natural herbal ingredients, combining FDA & CTFA approved color along with 40 herbs and botanicals; including goldenseal, chamomile, rosemary extract, seaweed, calendula extract, beta carotene, Vitamins A, E, C, 13 trace minerals, and full spectrum UVA, UVB natural sun protection natural humectants such as B-5 (panthenol). No additional preservatives are added. The entire Lip Ink liquid color line is both tingly fresh and moisturizing. It is liquid so it can spill, but when used properly you will experience the freedom of a guaranteed smear proof investment in your appearance and health. The Lip Ink product line includes a wide variety of natural ingredients, consisting of the full spectrum of vitamins, minerals, antioxidants, humectants and UVA and UVB full spectrum sun protection. The Lip Ink technology allows for new introductions of active ingredients as they are approved for use in the consumer cosmeceutical market—nano technology is even included in the patents. All of Rose’s products are completely free of wax, petroleum, animal products and cholesterol and are not compatible with any other cosmetic products.

Inventor • Alchemist • Pioneer

Lip Diva

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Honey Rose

Ultra Spice Caramel Blush Brilliant Honey Shine

Lava Red Brilliant Honey Magic Powder Diamond Shimmer Gel

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Letting Go

Inventor • Alchemist • Pioneer

Don’t Forget, It’s Durable: All of the Lip Ink liquid lip color and Gel products are smear proof, smudge proof, and life proof! Guaranteed or your money back.

It’s Smear Proof

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Knowing What You Don’t Want

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is Just as Important as Knowing What You Do Want.

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hat didn’t Rose want in her Lip Ink products? Wax. That melt-able, preservative-laden, mold enhancing wax that shows up in every other cosmetic on the market. And no photosensitive chemicals lead or poisonous additives. Essentially, she didn’t want any of the bad stuff, which is why her products are naturally based. In a recent study, Glamour magazine reported that, an average woman consumes almost ten pounds of lipstick in her lifetime. The characteristic of a wax-based lipstick means that it will come off easily. Since it sits on your lips, it’s unavoidable not to ingest it. And most lipsticks have some ingredients that may not be totally organic or good for you. Imagine, by the time you’re in your sixties, you could have eaten several buckets of lipstick wax, chemicals, preservatives, dyes, and other nasty things you probably don’t even want to know about. Lead is another culprit in most lipsticks today— you can test for yourself if there is lead present in your product. Paint a small strip on the inside of your hand with your lipstick. Then take any coin and rub over it. If it turns black, it contains lead.

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Inventor • Alchemist • Pioneer

o Wax
Harmony

Karma
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Kindness Counts, Especially in the Pursuit of Beauty

Inventor • Alchemist • Pioneer

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here’s a sense of Karma in everything that Rose does. She has traveled the world, and studied some of the great philosophical teachings from the Far East to the Ancient Jewish Mystics and the Kabbalah. Her sensitivity extends to all living creatures, which is one of the reasons why the Lip Ink product line has never been and never will be tested on animals. In the early days of the company before the first patent was filed, over a 4 year period, thousands of formulas were created and tested on Rose’s daughter and her school friends. They would come by after school and line up to see what new magic Rose had created, and would volunteer for product testing to support the quest for a more natural solution. To ALL of our volunteer testers: Thank you and we acknowledge you for being the first to experience the cosmetic revolution of Lip Ink products. In 2003, Lip Ink International implemented a recycling, refill eco-friendly program whereby customers can send in their empty cosmetic containers and receive a refill of the Lip Ink Liquid lip color and gel products at a reduced price. It is a win-win situation and we all benefit from the choices of recycling and reusing.

No Animal Testing
Recycling for a safer clean environment
All Lip Ink products are made from natural herbal ingredients, combining FDA & CTFA approved pigments from over 40 herbs and botanicals including goldenseal, chamomile, rosemary extract, seaweed, calendula extract.
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Connecting with Customers

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s a pioneer in the e-commerce marketplace, with one of the first truly successful and comprehensive online stores in the cosmetic industry, Rose’s first retail website hit the scene in the mid-nineties when it was necessary to have 11 servers in-house with a full IT staff in order to handle the volume of orders. While technology has changed, the close connection with her customers remains the same. Over the years, letters have poured in and Rose has met her customers face to face at various conventions and through various consumer outreach programs.

Rose’s mission statement was passed from woman to woman, and the Lip Ink revolution began. In her third year of business, Rose hosted a party for her top retailers, flying the owners and their spouses to a local hotel by the beach in California. Being together for the first time, they each shared their personal stories about the Lip Ink products. It was amazing. They not only shared the success they were having with the product line, but they also had their own ideas about how Rose’s inventions should be sold in the marketplace. Each had a different viewpoint, yet at the same time they loved Lip Ink products and wanted to support the company. Each requested a private meeting with Rose in the morning before they departed on their early morning flights. At 6 a.m., with her most valued retailers present and the clock ticking, they all demanded to speak first. With everyone talking to Rose at the same time, it was like being on the floor of the stock market with the ticker tape running. Rose called everyone to order and forced them to speak one at a time. To her amazement, the retailers all had their own business plans to present. At the time, the Lip Ink product line was already being sold in over 2,000 retail locations such as spas, salons, doctors’ offices, and mall kiosks, while also appearing in hundreds of state and county fairs as well as trade shows and making news on television. Each retailer had a passion for the Lip Ink mission and they wanted to make careers and dedicate financial resources to demonstrating and selling the product line. They identified over 75 unique profit centers that they would cover. Rose took notes and agreed to consider their ideas. When all was said and done she just wanted to manufacture, license, sell her products and spread her mission. After all, it is only a product right?

Vision& Mission: It was Rose’s intent to create a product so UNIQUE, so powerful, so revolutionary, it empowers women from all walks of life to experience the FREEDOM and CONFIDENCE of wearing Lip Ink Wax-free Semi Permanent Cosmetics. Lip Ink International will touch and enhance over 1 billion women’s lives!
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Inventor • Alchemist • Pioneer

For the next year Rose considered all of the business ideas that poured in. However, each of them required something different like repackaging the product; developing a multi-level company; shipping to foreign countries with translated ingredient lists and instructions; starting a speaking tour; meeting with movie stars: shooting an infomercial; and even borrowing money to back the product line. In the end, Rose could not give them all that they requested. Some of the retail supporters slipped away because of it, but for the most part she found who her true loyal followers were, and most of them still support the Lip Ink product line to this day. Her most loyal retailers are a husband and wife team, David and Donna, in Texas. They believed in Rose and the product line from its initial inception, as did another retailer, Susan from Arizona. An avid fan of the product line, Susan made her way onto news channels sharing the Lip Ink story live on TV.

Every time Rose needed financial support to protect her patented inventions for another court battle, the money would show up somehow.

The Fan Base

The average Lip Ink customer purchases more on the internet in one year than in the average retail location. Why? Although Lip Ink products are sold at domestic and international retail locations in countries such as Austria, Australia, England, South Africa and Italy, as Lip Ink International started on the internet, the Lip Ink consumer has always been online, searching for the best products. She is progressive, savvy, professional, smart and concerned about the environment. She wants a natural, organic solution. She wants versatility, dual purpose and wants to save time and money. Some loyal followers have over 50 Lip Ink colors, they collect them like art pieces. Loyal fans not only know a great deal about the product line from participating in the company’s growth from the beginning, but they also scan the website for new offerings and Rose’s personal blogs to stay tunedin to what’s next. One thing customers can count on is magic. That is what they have come to expect from Rose—the Alchemist and that legacy will continue. Occasionally, Rose creates a unique color layering option called, “The Inventor Series”. This product is specific for the most loyal of fans and is produced in small one-of-a-kind batches. Only about 100 items are made and are sold quickly. “The Inventor Series” provides customers a select personal item produced by Rose that is rare and special, which becomes collectable, functional and unique “Cosmetic Art.” She’s has a clear picture, and in many cases a close relationship with the women who are wearing the Lip Ink products. Here are just a few of them: 48

A Turning Point

One of my retailers introduced the product line to Christina Ferrare, a former Vogue model and presenter on “AM Los Angeles”. Wearing our brightest red liquid Lip Ink color, she kissed Dr. Andrew Weil on his beautiful, bald head to prove to him that it wouldn’t come off. It was a real turning point for the company to be recognized on national television for the first time. The Style network also visited the Lip Ink factory to shoot a documentary about Rose’s invention, which ultimately aired over a thousand times on their network. These experiences helped provide the cash flow to fight the intellectual property battles of the cosmetic industry.

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The Dream

Mothers

Inventor • Alchemist • Pioneer

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ose has often been told that one of the things mothers like most about the Lip Ink Products is the fact that they can kiss their kids without them shirking away for fear of getting lipstick all over them.

People with elderly mothers appreciate the way that the Lip Ink products stay on, so they can feel the dignity of having some life and color on their face without the embarrassment of smears and smudges. She has been pulled aside by some of their husbands and told that they can see the empowered difference it makes in their wives lives. One husband drove over a 100 miles to our factory to pick up some lip color for his wife. There wasn’t a store nearby and they wanted to see the colors up close and personal. Rose once had a bride call her on a Saturday morning. It was an emergency and she just happened to be in the factory that morning. The bride lost her color the night before the wedding and she didn’t want to wear anything else. She showed up at the factory in her wedding dress and Rose gave her the color free as a gift.

Redwood Hot Pink Blueberry Brilliant Magic Powder

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t’s a gritty world, and being able to feel connected to more civilized times made one soldier’s day. In a recent letter from a female soldier stationed in Iraq, the company heard from the front lines that the Lip Ink color can withstand just about any temperature, (no wax means it won’t melt), and the Semi-Permanent features is so durable that when the soldier puts it on, it stays on.

Courage
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On Camera, On Stage

Inventor • Alchemist • Pioneer

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rom the red carpet to a long day on the set, many actresses have discovered the joys and benefits of the Lip Ink products. Lip Ink products have been in the movie industry from the beginning. The Westmore family (Academy AwardTM winners in the industry of theatrical makeup) have three generations in their family wearing the Lip Ink products. Our corporate web site www.lipink.com lists a long history of movie, tv and theatrical debuts.

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Active participation

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hat woman isn’t active these days? With an exorbitant amount of demands placed on the average woman, it’s necessary for them to seek products that will save them time. Don’t forget Lip Ink is durable and sweat proof.

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poise, grace, Elegance

Inventor • Alchemist • Pioneer

Success Power

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New Vision
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Sustainability

Inventor • Alchemist • Pioneer

Inner Voices
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A Pioneer in Her Field

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fter Rose received her patents and perfected her products it came time to turn the dream into a reality. She built her own factory to support the new cosmetic technologies she developed by custom designing one-of-a-kind filling and manufacturing machines. Specially designed factory lighting was built to allow for natural sunlight in her lab (her home away from home), as well as a warehouse, shipping facility and other departments including IT, Search Engine Optimization, graphic design, product development, customer support, accounting, sales, marketing and procurement. The uniqueness of the patented technology and the liquid color environment allowed for the introduction of live, active ingredients without the need for added preservatives, fillers, wax and other harmful ingredients that are used in traditional products in the marketplace today. By creating this environment, Rose ensured that the products were natural. Only by taking this kind of care could she avoid using some of the most harmful substances still used in most cosmetics today. All departments are closely connected to e-commerce, to support quality control measures and to provide Lip Ink International with direct access to their consumers for instant information. Rose developed all of this while running a hectic CEO’s life.

“In my sacred space, i meditate on this information as a way to digest and sort out my dayto-day activities and determine the best use of my energy.”
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Inventor • Alchemist • Pioneer

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Rose’s To Do List April 3, 2001
6:00 Pick up clothes from cleaners / drop off bank deposit Pick up coffee and paper towels at Ralph’s 7:00 Prepare for Fire Department inspection Email/voice mail/office mail

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8:00 Call testing facility for formulation solubility and stability test results/Trademark Group conference call/foreign filing RX Lip Ink fees 9:00 O’Melveny and Myers patent infringement conference call Put together Pink Valentine samples for PR promotion and ship to LA office 10:00 Lab time R&D blending on new matte formula Lip Ink shine moisturizer Write up formula/INCI name/directions/SPU/create insertion card 11:00 Accounting – create new sku# and work with graphic dept on new collateral image IT department/upload new image/ingredient list/directions SPU pantone color 12:00 IT write brief description of product pricing and shipping weight Review existing collateral for updates to color charts/POP displays 1:00 Lab – Make (3) 55 gallon drums of Herbal Off remover Order (1) 5 gal of goldenseal 2:00 Update formulation book with new approved formulation Matte sgine/R277 formula Accounting dept. – review payables 3:00 Review 3/21/01 HSN Lip Secret suspension & infringement activity matter Meeting to review intellectual property rights 6/29/00 prior letter to HSN 4:00 Take car in for oil change 6:00 Dinner with Active Quest to go over SEO services and web redesign

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Imitation is the Highest Form of Flattery
Business Advice

Inventor • Alchemist • Pioneer

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Another tip you might not know is, once a business files a patent infringement to protect an existing patent that they own, there’s no turning back. It takes off into the legal system and has a life of its own. It’s a bit like enlisting for the armed forces. The patent holder cannot change their mind and decide that they no longer want to spend money on the lawsuit. If you cancel for any reason, you automatically lose the case. Even worse you However, Rose has always been a survivor, and “I filed patents, yet walked into an could end up writing a when necessary, she’s industry that doesn’t respect or support check to the defendant become a warrior. Just them. I invented a technology that far for their time and attorney as she was called upon to surpasses all products in the cosmetic fees. stick up for herself when industry over the past 50 years. My The outcome of Rose’s presenting her case to the patent office, she was consumers are aware of this and I am legal battles were continuously called upon proud to have that following.” ultimately victorious, to arm-wrestle some of though the experience the giants of the cosmetic industry to protect her products was exhausting and discouraging. With so few players and her patents from outright thievery. at the top of the industry, and so much market power in too few hands, a little company like Lip Ink International Lessons Learned was really the David to their Goliath. Today, several major In the state of California, for example, the average cost to cosmetics companies have been put on notice for using her fight one patent infringement is three million dollars. Rose registered trademarked names. Others were required by law and Lip Ink International have eight patents to protect, so you to include wax in their products or pay a licensing fee to Lip can imagine the expense for a small company to protect its Ink International for the use of Rose’s patents. This requires product line from major competitors. This is a harsh reality companies to distinguish their products from the one and that most inventors and entrepreneurs don’t think about only, Lip Ink International. when filing a patent. This was a lesson Rose learned when ose could probably have done just fine without the immense amount of flattery that came in the form of imitation and infringement on her patents and trademarks from some of the major cosmetics corporations. As they say, no good deed or idea goes unpunished or ignored. she least expected. Rose’s advice – don’t file patents. According to Rose, one thing the patent attorneys will never tell you is that even if you comply with all of the government regulations and meet all of the criteria to receive a patent, all you have left is a patent. The defense of that patent is not included in the price if you are going to write a patent. Rose’s best suggestion is to develop a patent ready for litigation. 1) Write a patent. 2) Hire a litigation attorney to search for weaknesses in the patent. 3) Write a new patent protecting your idea from the elements that the litigation attorneys found in step 2. 60

Patent licensing meeting—disappointment follows

Artemis The Archetype of Protector and Midwife

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usinesswoman, warrior, dyslexic, dancer, survivor, mother, never-miss-a-day-of-school, futurist, vegetarian, 6’ amazon, alchemist, student, mystic, loves paradoxes, Lip Ink color artist, bohemian, chemist, formulator, colorist, product developer, inventor, CEO, President of Lip Ink International, pioneer of the first cosmetic company selling cosmetics on the internet, including the first cosmetic internet museum. As an entrepreneur and protector of her business, patents and manufacturing processes, Rose is Artemis. Artemis is the archetype of femininity that is pure, primitive and very beautiful. She is an Amazonian type of woman, just like Rose’s 6 feet of towering beauty. In most myths, it is Artemis who assists the female animals in giving birth, therefore she is a midwife to new life and new ideas. The energy of Artemis and her fierce independence has helped Rose invent and create what no one else has been able to do. What did Artemis want? Liberty! Freedom to climb mountains, swim in rivers, ride horses, hunt and race. Today we would call Artemis a sportswoman and this is why Rose is competitive in business and has invented products for the modern businesswoman and sportswoman. Rose embodies the Artemis archetype. She is ready to defend her independence and her patents, and through her products has built a mechanism for other women to discover their own Artemis nature.

“My mission has just begun. The Lip Ink® technology will survive long after me. I believe it will some day replace all traditional solid wax-based lipstick colorings. The industry of cosmetics reminds me of the car industry, with the top 4 companies waging wars on each other to get to the top. When a newcomer enters the arena, like the Tucker with its consumer-safe features and streamlined design that far exceeded consumer expectations as well as competitors, it didn’t have a fighting chance. There was no way the competitive car industry was going to allow Mr. Tucker’s car to thrive. I understand experience. Perhaps someday, the industry leaders will make my dream come alive by joining the quest through support and recognition, rather than, imitate, or copy my idea in part or in entirety.”

It just goes to show, you can’t keep a good-spirited woman down.
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Hestia - The Archetype of Motherhood and Nurturing

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ose Nichols stands very straight, and is both imposing and discreet. Calmness and dignity surround her. Hestia was the most honored in Greek society for she is the center of the earth, and the center of the household, the place of intimacy for family. Hestia protects, receives and reassures. Hestia is attributed to the invention of domestic architecture, just as Rose designed a 10,000 square foot high-tech house on a hill. Hestia is about space and how space and place affects human relationships. Hestia presides over festivities that cement family life. For the home is where people assemble.

Rose, like Hestia, has warmed and embraced her family, protecting and nourishing it. Lip Ink International has been the center of this activity for her daughter Golda, who has worked for the company in the past, and her mother, Mona, who is currently working for the company.

The Lip Diva pays attention to her loyal following:
From The Lip Diva I frequently get asked about my patented technology and how I compete in the marketplace. I can attribute a great deal of my success to my loyal following. They were my supporters from early R & D development since the beginning, spanning over fifteen years now. They write letters and emails to encourage me to go out there and defend my patents. I receive phone calls almost every day regarding which companies are imitating my trademarks, my formula, my three-step process, my color names, even my packaging and photo images. They report when other companies are preaching that they were the original inventors. My consumers are passionate, sometimes several generations deep in one family, and includes their husbands or boyfriends. They have taken on the role of cheerleaders, fan club and watch dogs.

I paved the way for the Semipermanent cosmetics way of life.

Guidance

I filed patents yet walked into an industry that doesn’t respect or support them. I invented a technology that far surpasses all products in the cosmetic industry over the past 50 years. My consumers are aware of this and I’m proud to have that following. In my sa62 cred space, I meditate on this information as a way to

Ripening
“My customers truly care about me and my quest. They care so much they send me proof of infringement in letters, clippings, emails, and actual products that they went out and purchased. They trust and believe in me.”

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Inventor • Alchemist • Pioneer

Lovers
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Aphrodite - Archetype of Sexuality and Pleasure

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phrodite is the goddess of sexuality, erotic adventure and pleasure. Pleasure for pleasures sake. Aphrodite cultivates the ephemeral beauties; lovely clothing, flowers, gardening, and the art of lovemaking. The essence of Aphrodite is to make everyday more beautiful. Aphrodite is also the goddess of flowers. Are flowers not the most beautiful sexual organs of the universe? But think of the rose and of Rose Nichols. Rose as Aphrodite is like the pink rose with outspread petals resembling the tenderness of flesh and life. Yet the rose also comes with painful thorns, which represent the risk of picking it, and the suffering that comes with passion. Aphrodite possesses a magic garment which is often described as a ribbon or a girdle. It is a band of fabric wound around her body. Rose has re-invented Aphrodite’s magic band of fabric. It is Liquid Lip Color!

What better way to express your Aphrodite qualities than to create an entire cosmetic line for the expression of a woman’s sensuality.

Existence
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Rose Receives Recognition

Inventor • Alchemist • Pioneer

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he accolades keep pouring in. It’s official. the world loves Lip Ink products. Here’s a recap of some of Rose’s awards, recognition, and affiliations:

• In 1996-7 her first patent was published. • Rose Nichols receives her first award at the 1997 International Invention Convention for the best cosmetic invention, featured on over 12 major network news stations, around the USA. Glamour Magazine picks up the buzz and calls Lip-Ink and Hollywood movie stars are first introduced to the product line. Lip-Ink produces three segments for TV, make-up artists, and consumers on the product line. • Lip Ink products are featured with Christina Ferrare and Dr. Andrew Weil on AM Los Angeles. • Many news articles congratulated Rose for her patented lip color. • Rose Nichols receives another award at the 1998 International Invention Convention for the best beauty and fashion product where she also served as a guest speaker. The speech focused on raising awareness for women in business and encouraged female empowerment. This event was viewed on six major news stations throughout the country. • Rose Nichols received three more patents for her smear-proof color cosmetic products. She was honored by the Fashion Institute of Design and Merchandising and invited to speak before the student body and faculty, as they built their own cosmetic programs at the Fashion Institute. • Rose registers over 2000 domain names directly related to her cosmetic line, to get a better grasp of the Internet traffic, soon to arrive. • She receives two more patents for her smear-proof cosmetics. •Lip-Ink International is lauded in several publications such as, Soaps magazine, Makeup Artist Magazine, and Estylo Magazine as the editor’s choice product. • Rose builds her second manufacturing plant including IT server room and color cosmetic lab. She welcomes 66

the president of Federal Express David Bronczek, as he tours the Lip Ink manufacturing facility. Lip Ink becomes one of the first companies to fully integrate into the FedEx shipping system with online cosmetic sales. • Rose receives another Smear-Proof cosmetic patent and welcomes Playboy Movies as a new client. The company now has over 2000 locations in the professional spa/salon market, the plastic surgeon market, malls, kiosks and boutiques. • Rose Nichols stars in a documentary about her company, which aired more than 1000 times on the Style network. • Rose starts creating art with Lip-Ink Color building a museum on the www.lipink.com website. She recycles all the returned color product to painters that can use it as a color medium. • In 2003 Rose stars in her first TV commercial and shares her mission with the world. Rose Nichols personally invents 150 new products this year – with the introduction of natural flavors and color. • Environmentally conscious Refill program is implemented. Rose encourages consumers to re-use their containers by sending the used color vials back for a refill at a discounted price. It’s a win-win for everyone. Internet sales climb to 85% of the company’s total revenue. • Rose Nichols partners with Pepperdine University’s Education to Business MBA Marketing program where Lip Ink International becomes a case study. Rose also joins PETA and the Safe Cosmetics Campaign with the only wax free smear proof cosmetics in the world with a product line containing over 550 natural, personally hand crafted products, all made in the USA under the strict guidelines of CTFA and FDA. • October 2005 Rose Nichols along with Lip-Ink International is accepted by “Women’s Business Enterprise.” WBE is a national council dedicated to women business owners and the support of women in business.

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• November 2005 Women’s Wear Daily introduces her newest line of cosmetics www.girlmakeup.com, which is sold exclusively on the Internet. • December 2005 Rose Nichols and the team of Lip Ink International participate in a joint venture with Pepperjam Management; a nationally recognized affiliate company, in order to maximize brand awareness, through internet exposure. • March 2006 Rose Nichols appears in the March issue of Beauty Launch Pad. Rose’s mission is conveyed in the featured article “What’s My Line, Celebrating the Entrepreneurial Spirit.” • May 2006 Baltimore Sun states: No Need to Blot. • July 2006 Wikipedia.org, the Worlds Largest Free Encyclopedia (http://en.wikipedia.org/wiki/Lip-Ink) includes Lip Ink documenting a legend that began fifteen years ago. • Lip Ink International joins CCIC (Coalition for Consumer Information on Cosmetics)

S. African Rooibos London 60’s Pink Bubble Gum Brilliant Shine Moisturizer Cream Truffle

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The Learnings

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life’s work.

uilding a company like Lip Ink International takes more than vision. Anyone can come up with an idea that’s original. It’s how determined you are in the pursuit of that idea that creates a journey and a

One of Rose’s greatest motivators when building Lip Ink International was her family. She wanted to create something that was meaningful that she could share with them. Her mother still works with her, and has always been extremely enthusiastic about the company. At various points, her daughter and her brother worked with her, along with other family members and friends who were all very supportive. I’ve learned in life that no matter how determined you are, you can’t always do it alone. There’s a saying that goes “If you’re dreaming dreams that can be done by yourself, you aren’t dreaming big enough.”

“I am asked all the time what I would do if I had angels to fund my mission statement. I don’t think it is about money. It was never money. I birthed this technology out of the love in my heart and have given it all that I’ve got. Anyone close to me, employees & staff, friends and loved ones know this and have become a part of it. I hold a sacred space for Lip Ink in my prayers and trust that the universe will do the rest.”

“If you’re dreaming dreams that can be done by yourself, you aren’t dreaming big enough.”

A true Journey Continues with mastery and wisdom...
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Rose’s Tips on Archetypes

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What is an Archetype?

From Wikipedia, the free encyclopedia: An archetype is an idealized model of a person, object, or concept from which similar instances are derived, copied, patterned, or emulated. In psychology, an archetype is a model of a person, personality or behavior. Other well known examples of archetypes exist in myth and fairy tale. What are some of your best resources for identifying and understanding your archetypes?

4 5 6
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Do your Archetypes change?

Jung, C. G., (1934–1954). The Archetypes and The Collective Unconscious. (1981 2nd ed. Collected Works Vol.9 Part 1), Princeton, N.J.: Bollingen. Campbell, J. (1968). The Hero with a Thousand Faces. Princeton, N.J. Princeton University Press. Campbell, J. and B. D. Moyers (1988). The Power of Myth. New York, Doubleday. Hillman, J. (1975). Re-Visioning Psychology. New York, Harper & Row. Hillman, J. (1979). The Dream and the Underworld. New York, Harper & Row. Does everyone have an Archetype & if so how many are there?

Yes, from the time you are born until the time you die you are being shaped, and defined by various archetypes. By becoming familiar with your archetypal behavior and your responses to people and events, you gain knowledge and understanding of yourself. They are part of you, throughout your daily life and especially when you dream. Consider your archetypes the ingredients of your life, and you are the master of your own recipe. With mastery, you can change which archetypes to express at any time, just like you can change the ingredients to a recipe. Just remember that you are the master of your own recipe and to always choose the best ingredients. What if you don’t want any Archetypes in your life?

You can simply choose not to acknowledge them, yet they will still be there serving you every step of the way. One way you can test your archetypes is to make a list of the people in your life that surround you including friends, relatives, co-workers, lovers and mentors, and see if one of these areas is weak or suffering. It just might be an unacknowledged Archetype calling out for help. How can I put my Archetypes to work for me, and what are they capable of doing?

Yes, most people have many archetypes. Everyone is living some archetypal myth; for instance you could be living as a pirate, a hero, or avenger. There are as many archetypes as there are people on the planet. Think of the people that live like Peter Pan, lovers, rebel bikers, villains, teachers, and priests.

Archetypes are the parts of yourself that come from your feeling, intuitive world and they provide structure by creating a foundation of strength and support. They are not visible, but throughout history painters, sculptors, writers, philosophers, and inventors have come to know them so well, that they have brought them to life in the three–dimensional world. In addition, new archetypes are being created all the time.

Inventor • Alchemist • Pioneer

Once you have defined your own personal archetypes, I suggest making a list of each of them and define the rolls they play in your daily life. The next step is to look at all your friends, family, co-workers, lovers, and mentors that surround you, and see how they best support each one of your personal Archetypes. The people in your life are the support structure for your personal Archetypes. They typically share one or more of the same archetypes that you selected for yourself. If there are people in your life that don’t seem to fit into one of the archetypes that you defined for yourself, then you may want to look at them more closely. You may have omitted one or more of your archetypes by not acknowledging them; you could have someone in your life that is holding you back from your life journey; or that person may be there to birth a new archetype within you. Once you go through this process you are on your way to knowing your archetypes and accessing their energy to get the best results.

integrating these attributes as a part of you. Keep the list near by and go over it daily. Your Archetype is manifested in this way, through your daily affirmations and thoughts. You can test to see if the archetype has been integrated by the people who come into your life who are aligned and connected to this new archetype.

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Are my Archetypes affected by my religion?

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Should my Archetypes and my husband’s be the same?

No, you may share some in common, but if they were the exact same it would be like wearing the same clothes, eating the same meal, or watching the same movie over and over again without change. I want to bring a new Archetype into my life, how do I do this?

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No, because the archetypes exist within everyone. You can tell when you are under the influence of an archetype when you feel sad, abandoned, or are enraged by someone or something. Anytime you are deeply affected, like falling in love or anguished over a loss, you know you are being influenced by an archetype. Religion might put a face on it but, the true essence of your archetype comes from inside you. What is the difference between my Archetypes What and my Ego?

First, read all that you can about that particular Archetype, and then write a job description, including the attributes you are looking for in that archetype. Imagine them coming in to be interviewed, what do they look like, how do they speak, what are their thoughts. Imagine yourself taking on these attributes and visualize 70

Carl Jung developed several models that explained the conscious and unconscious processes and how they work. The conscious mind, is everything that we know and think, and wonder about; it can be understood as the ego mind. The unconscious is all that we have forgotten, repressed, or is lying dormant ready to be activated by some external personal or world event. Archetypes appear when a person is activated. What this means is, when an event happens that rocks your world, some material is released from the unconscious mind in the form of Archetypes. Like when you fall in love, you become the goddess of love who adores music and loves clothes.

Why is the Lip Ink trademark so special?
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ose’s brother Steve was commissioned to design the plume and bottle on the package design ;and Rose added the finishing touch of the smiling lips, to give it character and a face that makes people smile. The Lip Ink trademark is the seal of approval. It was recognized by Wikipedia in 2006, giving it permanence in an everchanging world. From Wikipedia, the free encyclopedia: Lip-Ink International is a privately owned company in the United States, which specializes in the invention, manufacture and distribution of semipermanent cosmetics.The company was founded in 1991, and incorporated in 1995 by Rose Nichols, (also known as the Lip Diva), based on her invention of a Semi-Permanent liquid lip coloring consisting of an insoluble film forming process, which does not use a wax of any kind, unlike other lipsticks. Nichols went on to create and patent several other varieties of long-lasting, smear-proof cosmetics, over 500 and counting. Lip Ink According to the company website, the “Lip-Ink” formula is made of over 90% natural herbal ingredients, and contains no wax. The balance being FDA and FTA approved color. It does not rub or wipe off on cups or clothing, not even when eating hot or greasy food. In general, it will stay in place until the cosmetic remover provided by the company is used. This improves appearance and durability, but also prevents the ingestion of lipstick that is common with other lip products. The formula was patented in 1995, four years after Nichols conceptualized the idea for her senior thesis project for 71

Merchandise Marketing and product delopment at the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles. She then founded her business and began marketing the product online in 1995, creating one of the first e-commerce cosmetics sites on the then fledgling World Wide Web. It won awards at the International Invention Convention in 1997 and 1998, and over time, the Lip-Ink line became available in spas, salons, plastic surgery offices and multiple other retail locations. The Lip-Ink product line has been mentioned in numerous news and print media and television shows; Home and Family, Good Morning Arizona, the Style Network and Noticias 34, as well as Glamour magazine, The Baltimore Sun, Tampa Bay Times, Salon Journal, Beauty Launchpad, Makeup Artist Magazine, Estylo, Paula Begoun’s book, Don’t go to the Cosmetic Counter Without Me, and more.The company has seen some competition, and even infringement of patents by the major players in the marketplace. With considerable time and effort in the area of patent enforcement Revlon, and Senegance agreed to reformulate to include wax in their lip moisturizers leaving Lip Ink International with favorable results. In one case Lip Ink International was awarded back licensing fees for infringment of at least two of the patents. Avon Products, The Body Shop and Urban Decay also had to be instructed not to use the trademarked name “Lip Ink” for their products. Major companies like MAC and Revlon now use names like “lip stain”, “lip glass”, “liquid lip” and so on, for their attempts at a similarly long-lasting product. But none use the wax-free herbal formula of the original Lip Ink product line.

Inventor • Alchemist • Pioneer

Information
Lip Ink® International www.lipink.com 105 Eucalyptus Dr., El Segundo, CA 90245 Office: Fax: 310.414.9246 310.414.9233

Lip Ink International is the cosmetic company with the most lip colors (over 1 million) Lip Diva™, Lip Ink® International, Semi Permanent cosmetics® and Lip Ink® Confident Cosmetics® are registered trademarks of Lip Ink International. All Rights Reserved. LIP INK INTERNATIONAL IS A MEMBER OF THE FOLLOWING ORGANIZATIONS.

Lilac Smoke Blue Rose
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Credits
All photography by Teresa Wekid, except for photographs on page 12, 31, 39 and 50: photography by Michael Glock. ©istocStockphoto.com/iwka Stock photography/Illustrations ©iStockphoto.com ©istocStockphoto.com/bobbieo ©istocStockphoto.com/ Maciej Laska ©istocStockphoto.com/Graça Victoria ©istocStockphoto.com/Andrzej Burak ©istocStockphoto.com/aldra ©istocStockphoto.com/artzone ©istocStockphoto.com/John Watson ©istocStockphoto.com/jondpatton ©istocStockphoto.com/aldra ©istocStockphoto.com/ konkrete ©istocStockphoto.com/Andrzej Burak ©istocStockphoto.com/elenaray ©istocStockphoto.com/Grafissimo ©istocStockphoto.com/Jolande Gerritsen ©istocStockphoto.com/rilueda ©istocStockphoto.com/Heidi Priesnitz

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Credits

Inventor • Alchemist • Pioneer

©istocStockphoto.com/hidesy

©istocStockphoto.com/zennie

©istocStockphoto.com/Natalia Guseva

©istocStockphoto.com/Will Evans

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