COLGATE TOOTHPASTE

 Colgate (sub-brand of Colgate-Palmolive) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss. Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of its founder, William Colgate.

PRODUCT
DURAPHAT
 Duraphat is a professional-strength paste intended for the treatment and prevention of dental caries.  The toothpaste is ideal for the management of high-risk patients such as those with rampant, early, existing or recurrent coronal or root caries.  The prime constituent is sodium fluoride and it is sometimes prescribed as part of a program of fluoride therapy. It is available as a prescription-only product.

COLGATE CAVITY PROTECTION
 Although most Colgate toothpaste brands use sodium fluoride, the Colgate Cavity Protection variety instead contains sodium monofluorophosphate as the active ingredient.

which gradually bleaches the teeth. The product does contain fluoride.  "Gardol" was actually their trademark for the ingredient Sodium lauroyl sarcosinate.  Simply White utilizes two separate chambers that contain a whitening agent and cleaning gel. . The product was recently awarded a Best New Product Award for 'Best toothpaste' as well as the 'Best in Show'. which today is an ingredient in Arm & Hammer's "Advance White" toothpaste. The character starred in two educational animated videos designed to encourage dental hygiene.COLGATE SIMPLY WHITE  A whitening toothpaste that is "Clinically proven to whiten in 14 days".  Its whitening ingredient is hydrogen peroxide. Colgate My First Toothpaste  A new product launched by Colgate in 2012. at a lower concentration so that it poses less of a hazard to children. ADVERTISING  Colgate developed an animated mascot — an anthropomorphic rabbit dentist named Dr. Rabbit — as a means of educating young children in the benefits of oral hygiene and of advertising their dental products.

Hydrated Silca. Colgate products are marketed in China using the transcription 高露洁 which is pronounced gaolujie. As of 2002.HISTORY  Colgate was the first toothpaste in a collapsible tube.  In 1992. Cellulose Gum. and has a positive meaning of high-quality cleaning gel. introduced in 1896. similar to Colgate. Magnesium Aluminum Silicate. Sodium Lauryl Sulphate. INGREDIENT Colgate Maximum Cavity Protection  Active Ingredient: sodium monofluorophosphate (1. Sorbital. It is accepted well both in the rural and urban areas. Flavor. Sodium Monoflurophosphate. when it had previously been sold in glass jars since 1873. Colgate established its first factory in China to produce toothpaste for the domestic market. Propylparaben .  Present in India since the 1930s. Sodium Bicarbonate. Water. Methylparaben. Colgate occupied 20% of the market share for toothpastes in China. and by 1999 became the highest selling brand in that country. Colgate is almost synonymous with toothpaste in the Indian market.1%)  Other Ingredients: Calcium Carbonate. Sodium Carbonate. Sodium Saccharin. It has been ranked as the 17th most trusted brand in India by The Brand Trust Report.