Electronic Business Strategy & Management

Technology & Infra-structure
Session 04
Agenda
• Review a glance of e-business big picture
• Basic understanding: Internet evolution
• E-business Resources
• Hardware Issues: Hosting, Network
• Software Issues: FTP, Website, Scripting, Add-On
• Hands-on Practise: Uploading content
• Payment Issues: Gateway, SSL Encryption, Partners
• Q & A
• Review a glance of e-business big picture
• Basic understanding: Internet evolution
• E-business Resources
• Hardware Issues: Hosting, Network
• Software Issues: FTP, Website, Scripting, Add-On
• Hands-on Practise: Uploading content
• Payment Issues: Gateway, SSL Encryption, Partners
• Q & A
Session 4:
e-business General Framework
E-Business Big Picture
• Business-fundas:
E-Business Big Picture
• Business-fundas:
Components Focus
Integrated
Business
Plan
Customer
Relationship
New Media
& Interface
Marketing &
Distribution
Consumers
Products &
Services
Market &
Competition
Added
Values
Technology
& Infra-
structure
Session 4:
Evolution of the Internet
How Internet works?
• Explain in forum about what you know on Internet... How it
works and interconnected with other parts of the world?
• Find out about the history of Internet, its initial usage and its
major revolution timeline.
• What do you know about:
– TCP/IP?
– Browsers?
– DNS?
– URL?
• Explain in forum about what you know on Internet... How it
works and interconnected with other parts of the world?
• Find out about the history of Internet, its initial usage and its
major revolution timeline.
• What do you know about:
– TCP/IP?
– Browsers?
– DNS?
– URL?
How Internet works? (cont’)
• For some initial ideas, see the unofficial video below which
might inspire your research on Internet evolution:
– http://www.youtube.com/watch?v=aFJFIXGbwr8&feature=related
– http://www.youtube.com/watch?v=fDh9DeF3xPU&feature=feedf
(only the first 2 minutes)
• For some initial ideas, see the unofficial video below which
might inspire your research on Internet evolution:
– http://www.youtube.com/watch?v=aFJFIXGbwr8&feature=related
– http://www.youtube.com/watch?v=fDh9DeF3xPU&feature=feedf
(only the first 2 minutes)
Session 4:
E-business Resources
e-business Infrastructure
• It is the architechture of hardware, software, content and data
used to deliver e-business services to employees, customers
and partners.
• Defining an adequate infrastructure is vital as it affects directly
the quality of service experienced by users of the system in
terms of speed and responsiveness.
• It is the architechture of hardware, software, content and data
used to deliver e-business services to employees, customers
and partners.
• Defining an adequate infrastructure is vital as it affects directly
the quality of service experienced by users of the system in
terms of speed and responsiveness.
Typical Problems
• Common problems which related with infrastructure issues:
– Website communications too slow
– Website not available
– Bugs or information input is not being executed
– Ordered products not delivered ontime
– E-mails not replied to
– Customer’s privacy or trust is broken through security problems such
as stolen credit card information or addresses sold to other
companies.
• Common problems which related with infrastructure issues:
– Website communications too slow
– Website not available
– Bugs or information input is not being executed
– Ordered products not delivered ontime
– E-mails not replied to
– Customer’s privacy or trust is broken through security problems such
as stolen credit card information or addresses sold to other
companies.
5 Layers of e-business infrastructure
Related Key Management Issues
Networks Concept
• What is the differences between Internet, Intranet and
Extranet?
Session 4:
The hardware, software & payment
architectures
Hardware
• What do you know about:
– Web Hosting
– Co-location server
– ISP
– Web topology
– IP Address
• What do you know about:
– Web Hosting
– Co-location server
– ISP
– Web topology
– IP Address
Software
• What do you know about:
– Web Interface & Browser Types
– HTTP, Web 4.0, Java, Flash, XML
– Uploading & FTP
– Database
– ASP, PHP, SQL?
– Server Scripting VS
– Client Scripting?
• What do you know about:
– Web Interface & Browser Types
– HTTP, Web 4.0, Java, Flash, XML
– Uploading & FTP
– Database
– ASP, PHP, SQL?
– Server Scripting VS
– Client Scripting?
Hands-on Practise
• Try to register a domain name and a web hosting
• Try to uploading content via FTP
• See your uploaded content result through browser
Payment Issues
• Payment gateway is an e-commerce application service provider service
that authorizes payments for e-businesses, online retailers, bricks and
clicks, or traditional brick and mortar.
• Equivalent of a physical point of sale terminal located in retail outlets.
• Payment gateways protect credit card details by encrypting sensitive
information, such as credit card numbers, to ensure that information is
passed securely between the customer and the merchant and also
between merchant and the payment processor.
• Payment gateway is an e-commerce application service provider service
that authorizes payments for e-businesses, online retailers, bricks and
clicks, or traditional brick and mortar.
• Equivalent of a physical point of sale terminal located in retail outlets.
• Payment gateways protect credit card details by encrypting sensitive
information, such as credit card numbers, to ensure that information is
passed securely between the customer and the merchant and also
between merchant and the payment processor.
How Payment Gateway Works
• When customer orders a product from a payment gateway-enabled
merchant, it performs these tasks to process the transaction:
– If the order is via website, web browser encrypts the information to be sent to
merchant's webserver via SSL (Secure Socket Layer) encryption.
– Merchant then forwards transaction details to their payment gateway.
– Payment gateway forwards the transaction information to the payment
processor used by the merchant's acquiring bank.
– The payment processor forwards the transaction information to the card
association (e.g., Visa/MasterCard)
– The credit card issuing bank receives the authorization request and sends a
response back to the processor with a response code (approved or declined)
– The processor forwards the response to the payment gateway.
– Payment gateway forwards it on to the website
– The entire process typically takes 2–3 seconds.
• When customer orders a product from a payment gateway-enabled
merchant, it performs these tasks to process the transaction:
– If the order is via website, web browser encrypts the information to be sent to
merchant's webserver via SSL (Secure Socket Layer) encryption.
– Merchant then forwards transaction details to their payment gateway.
– Payment gateway forwards the transaction information to the payment
processor used by the merchant's acquiring bank.
– The payment processor forwards the transaction information to the card
association (e.g., Visa/MasterCard)
– The credit card issuing bank receives the authorization request and sends a
response back to the processor with a response code (approved or declined)
– The processor forwards the response to the payment gateway.
– Payment gateway forwards it on to the website
– The entire process typically takes 2–3 seconds.
More about payment system
• Find out and discuss within your group, about:
– SSL & TLS (Transport Layer Security)
– 2048 bit encryption
– Versign and Symantec
– HTTPS Protocol
– Virtual Payer Authentication (VPA)
– Interactive voice response (IVR) Services
– PayPal
– Cybertrust
– e-Banking in Indonesia
– Indopay.com or similar services in Indonesia
• Find out and discuss within your group, about:
– SSL & TLS (Transport Layer Security)
– 2048 bit encryption
– Versign and Symantec
– HTTPS Protocol
– Virtual Payer Authentication (VPA)
– Interactive voice response (IVR) Services
– PayPal
– Cybertrust
– e-Banking in Indonesia
– Indopay.com or similar services in Indonesia
Session 4:
Summary
Summary & Development
• Although it is a remarkable phenomenon, the Internet is still operating on
essentially the very same technology as 40 years ago
• The development within recent years:
– IPv6: more IP addresses
– Continual use of “add-ons” such as AJAX
– HTML 5.0
– Flash and tablet controversy
• But still the same basic technology... Just faster and more ubiquitous
• Although it is a remarkable phenomenon, the Internet is still operating on
essentially the very same technology as 40 years ago
• The development within recent years:
– IPv6: more IP addresses
– Continual use of “add-ons” such as AJAX
– HTML 5.0
– Flash and tablet controversy
• But still the same basic technology... Just faster and more ubiquitous
Components Focus
Integrated
Business
Plan
Customer
Relationship
New Media
& Interface
Marketing &
Distribution
Consumers
Products &
Services
Market &
Competition
Added
Values
Technology
& Infra-
structure
Session 4:
Q & A