Firm Bs Proposal for Dairy Farm Group

Section D Group 3 Ajitesh Mehta Arun Kumar G Bhat Prati! "anjay Karthi! "$aminathan Amol Khe%!ar Priyansha "u%ipta "en 2012PGP019 2012PGP06 2012PGP0#6 2012PGP1 # 2012PGP166 2012PGP2&# 2012FPM019

Broa% Approa'h to ta'!le the Pro(lems fa'e% (y DFG

) Business pro'ess re*en+ineerin+ throu+h te'hnolo+y plannin+ pro'ess $hi'h 'omprise% of a (usiness 'omponent an% a relate% te'hni'al 'omponent to help (rin+ a(out 'ompetiti,e a%,anta+e ) -%entifi'ation of fi,e BPDs .Business Pro'ess Domains/ to %e%i'ate ea'h of them to a 'ommon purpose in spite of (ein+ +eo+raphi'ally %isperse% ) "pe'ifyin+ %esire% system 'hara'teristi's for BPDs as a $hole $hi'h are 'ru'ial an% shoul% (e re*en+ineere% an% inte+ratin+ all the systems ) 0ompetiti,e a%,anta+e is %eri,e% not from te'hnolo+y alone (ut throu+h re*en+ineerin+ of DFGs (usiness pro'esses to support DFGs (usiness strate+y

Benefits to Dairy Farm Group

) "tore "ystems 1 "tan%ar%i2e% te'hnolo+y applie% a'ross all of DFGs stores 1 0apture %ata 'on%u'i,e to %e'ision ma!in+ $hi'h $oul% +i,e insi+hts to 'onsumer tren%s 1 "to'! Monitorin+ to pre,ent sto'! 3shrin!a+e or e4'ess sto'! an% to re%u'e a,era+e sto'! hol%in+ ) -n,entory Mana+ement 1 5na(le DFG to operate as a sin+le entity to a'hie,e e'onomies of s'ale $hi'h $oul% help them (etter ne+otiate $ith suppliers 1 0entral mer'han%isin+ systems to monitor in,entory le,els at ea'h store an% +enerate in%i,i%ual store or%ers $hi'h $oul% re%u'e the human resour'es $aste% on the a''ountin+ fun'tion

1 -nte+ration of supply 'hain a'ross (usiness units an% monitorin+ an% replenishin+ of sto'! (y suppliers $hi'h $oul% %rasti'ally re%u'e in,entory an% in'rease mar+ins ) 0ate+ory Mana+ement 1 "ensin+ 'ustomer re6uirements an% inte+ratin+ (uyin+ an% sellin+ fun'tions a''or%in+ly pre,entin+ sto'! outa+es on fast*mo,in+ items an% lar+e in,entory of slo$*mo,in+ items 1 Data $arehousin+ te'hnolo+y to analy2e %ata for mar!etin+ to 'ustomer se+ments ) 5le'troni' 0ommer'e 1 A%,ertisin+ pro%u'ts on the 7e( to in'rease sales ) 8e'hni'al 0omponent 1 0ore infrastru'ture ser,i'e lin!in+ the ,arious (usiness units to pro,i%e enterprise $i%e se'urity9 inte+rity an% 're%i(ility

A%,anta+es o,er 'ompetitors proposal

) 7e propose re*en+ineerin+ (usiness pro'esses $ith supportin+ te'hnolo+y to ena(le ra%i'al impro,ements $hereas Firm A proposes in'remental 'han+e throu+h implementin+ -8 to e4istin+ pro'esses ) -mplementin+ our proposal $oul% ensure a si+nifi'ant %rop in in,entory sin'e sto'! replenishment $oul% (e %one (y suppliers throu+h a 'entrali2e% system $hi'h $oul% ena(le e'onomies of s'ale: Firm A only 'on'entrates on faster pro'essin+ of or%ers ) 7e su++est not to ,enture into e*'ommer'e 'onsi%erin+ the min%set of the 'onsumers in the Asia 1 Pa'ifi' re+ion $ho are un'omforta(le $ith +i,in+ their 're%it 'ar% information online ) 7e aim at o,erall 'ustomer satisfa'tion (y sensin+ 'ustomer nee%s in a%%ition to impro,in+ DFGs profits