Nicole Sorgini

nicole.sorgini@gmail.com

Overview
Accomplished marketing and communications professional with an expertise in digital marketing, community building, and analytics. Strong foundation in strategic planning, creative development, and branding with ability to provide creative and forward-thinking leadership in a team environment.

Experience
Compass Management Partners, Conshohoken PA March 2011-Present Director of Marketing & Business Development Development of yearly marketing, public relations, and social media strategy for equity portfolio companies Production of marketing and advertising reports used to refocus marketing efforts and dollars on a weekly, monthly, and quarterly basis Coordination of three website builds, effectively meeting milestones within timeframe and budget New product development for portfolio company May Arts; including research, design, product production managing manufacturers, and creation of marketing plans for introduction of new lines Headquarters United States Marine Corps, Washington DC June 2010-October 2010 Webmaster & Social Media Analyst Maintained www.marines.mil/community. Duties included content management and creation of newsletters for web and email distribution Defined and instituted new SOP and guidelines for the Marines social media program Launched new communications platforms like Marines Blog, iTunes, and Slideshare Developed and executed strategic brand campaigns for events like Suicide Awareness Month and the 265 th birthday of the Marine Corps Bright Beginnings, Inc, Washington DC January 2010-May 2010 Development & Communications Associate Wrote creative copy for the website, social media, email newsletters and initiatives like the Annual Report Handled all database lists for donors and press to maximize and target donation campaigns Drafted press releases and news bulletins for distribution to network of press connections Coordinated staff and volunteers for the annual 5k race, as well as managed the online marketing campaign Headquarters United States Army Europe, Heidelberg Germany May 2009-August 2009 Social Media Consultant Launched and maintained web presence for USAREUR on Twitter, Youtube, Facebook, and Flickr Developed SOP and best practices for all new and future HQ social media platforms Trained public affairs officers on basics of social media and evolving online technology Initiated and created media kits for the 65th anniversary of D-Day for over 600 international journalists

Smithsonian American Art Museum, Washington DC October 2008-May 2009 New Media Initiatives Assistant Conceived and created the augmented reality online attraction Artful Abe to integrate the website and online platforms with the Smithsonians celebration of Abraham Lincolns Bicentennial Managed the campaign for the 1934: A New Deal for Artists exhibit by expanding it across Flickr and Wikipedia

 Conceived and implemented a new campaign that included use of the website and Wikipedia to bring the Save Outdoor Sculpture! project to life Created content to publicize museum initiatives and events including brochures, podcasts, video, and conducting interviews for written collateral

Tools & Skills

Web: Html & CSS, knowledge in diverse CMS like Wordpress, Hootsuite, Constant Contact, Eloqua, MailChimp, Google Analytics, Vitrue, Google Adwords. AdRoll, and internal social media metrics Content: Adobe Creative Suite, Sharepoint Design, Finalcut Pro, Avid, iMovie, Quark Project Management: Financial Reports like P&Ls, Sharepoint, Microsoft Project, Basecamp, Google Sites, Salesforce, Stata, SPSS, Excel and Powerpoint

Education
George Washington University - 2010 B.A. in Journalism & Mass Communication Hubspot Inbound Marketing University - 2013 Inbound Marketing Certification