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Thinking!
the

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Susan E. Metros The University of Southern California !"#$%#&!'$())*+,-'.(/,01)2'3456'

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EDUCAUSE Connect Event


Solve top IT issues facing higher ed Network between peers Grow personally and professionally and now what?

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The Journey
1.! 2.! 3.! 4.! 5.! 6.!

Setting Context: Todays Higher Education Challenges Being Creative Identifying Problems and Seeking Ideas Obstacles Design Thinking Educating for Innovation

The Journey
1.! 2.! 3.! 4.! 5.! 6.!

Setting Context: Todays Higher Education Challenges Being Creative Identifying Problems and Seeking Ideas Obstacles Design Thinking Educating for Innovation

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The New American University


Enable Student Success Fuse Intellectual Disciplines Transform Society Be Socially Embedded Value Entrepreneurship Engage Globally Conduct Use-Inspired Research
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Information Technology Challenges


1.! 2.! 3.! 4.!

Leveraging the wireless and device explosion on campus Improving student outcomes that leverages technology Developing an institution-wide cloud strategy Developing a staffing and organizational model to accommodate openness and agility Facilitating a better understanding of information security Funding information technology strategically Determining the role of online learning Supporting the trends toward IT consumerization and BYOD Transforming the institutions business with IT Using analytics to support critical institutional outcomes
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5.! 6.! 7.! 8.! 9.! 10.!

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Educational Technology Challenges


!!Low

digital fluency of faculty of rewards for teaching

!!Lack

!!Competition

from new models of education teaching innovations access education relevant


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!!Scaling

!!Expanding !!Keeping

The Journey
1.! 2.! 3.! 4.! 5.! 6.!

Setting Context: Todays Higher Education Challenges Being Creative Identifying Problems and Seeking Ideas Obstacles Design Thinking Educating for Innovation

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Creativity is the encounter of the intensively conscious human being with his or her world.

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Characteristics of Creative People


!! Not

a follower !! Constructively discontent !! Curious and inquiring mind !! Observant and aware !! Passionate

!! Belief

in ability to succeed !! Ability to break out of habits !! Exhibit self-efficacy !! Slow to rush to judgment

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Creativity vs. Innovation


Creativity
is thinking new things up

Innovation
is doing new things

The Journey
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Setting Context: Todays Higher Education Challenges Being Creative Identifying Problems and Seeking Ideas Obstacles Design Thinking Educating for Innovation

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Got a Problem?
Problems
occur when there is a gap between what is and what ought to be are situations in need of improvement are an unrealized goal are a barrier or an imbalance confront us as we move toward our goals are caused by external influences or are born from within

Why are Problems Hard to Solve?


!! Lack

information about the problem

!! Unclear !! Resort !! Lose

to prior solutions

patience to avoid complexities

!! Choose !! Dont

involve the appropriate people or resources at

appropriate times

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Where do Ideas Come From?


unconscious > conscious

Data Information Knowledge Wisdom Intuition Fantasy Dreams

Good ideas come from bad ideas, but only if there are enough of them.

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Ideas occur when dissimilar universes collide.

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Ideas fear experts, but they adore the beginner's mind.

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Ideas come from trouble.

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Ideas come from nature.

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Sometimes ideas come from fear, but often they come from confidence.

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Useful ideas come from being awake, alert enough to actually notice.

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Though sometimes ideas sneak in when we're asleep and too numb to be afraid.

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Mediocre ideas enjoy copying what happens to be working right this minute.

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Ideas come out of the corner of the eye, or in the shower, when we're not trying.

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The Journey
1.! 2.! 3.! 4.! 5.! 6.!

Setting Context: Todays Higher Education Challenges Being Creative Identifying Problems and Seeking Ideas Obstacles Design Thinking Educating for Innovation

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An

obstacle us

to a the

creativity clearing or problem

prevents

from

perceiving accessing

necessary

information to solve it.

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Obstacles to Creativity

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Cultural Obstacles
!!Geographical !!Religious !!Ethnicity !!Taboos

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Environmental Obstacles
!!Peer

pressure !!Social status !!Physical surroundings

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Intellectual Obstacles
!!Lack

of educational opportunities !!Lack of knowledge !!Skill limitations !!Too much information

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Communication Obstacles
!!Communication

styles !!Language limitations !!Miscommunication

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Communication Obstacles
!!Communication

styles !!Language limitations !!Miscommunication

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Perceptual Obstacles
!!Stereotyping !!Unobservant !!Saturation !!Think

you have info when you dont

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Emotional Obstacles
!!Fear

of making mistakes !!Inability to tolerate ambiguity !!Rather judge than generate ideas !!Inability to incubate !!Apathy or excessive zeal !!Lack of imagination or too imaginative

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The Journey
1.! 2.! 3.! 4.! 5.! 6.!

Setting Context: Todays Higher Education Challenges Being Creative Identifying Problems and Seeking Ideas Obstacles Design Thinking Educating for Innovation

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The Design Process


UNCERTAINTY / PATTERNS / INSIGHTS CLARITY / FOCUS

RESEARCH

CONCEPT PROTOTYPE

DESIGN

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As a style of thinking, design thinking is generally considered the ability to combine empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality to analyze and fit solutions to the context.
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Wikipedia

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Design Thinking Attributes


HumanCentered

Optimistic

Collaborative

Experimental

Design Thinking Considerations

People (Desirable)

Business (Viable)

Technical (Feasible)

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Design Thinking Process Model

EMPATHIZE!

IDEATE!

DEFINE!

PROTOTYPE!

TEST!

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Empathize

EMPATHIZE!

Learning about the audience for whom you are designing

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Empathize
USC Auditorium: Before

Empathize
USC Auditorium: After

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Define
Redefining and focusing your questions based on insights from the empathy stage

DEFINE!

People dont want a quarter inch drill.

They want a quarter inch hole.


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Define
Reframe the Question
Original Question
What if we gave every incoming freshman a tablet?

Reframed Question
How do we empower our faculty to use mobile learning in their teaching practice of which the device is the tablet?

Define
Original Issue
Ongoing issues with a malfunctioning computer in one of our auditoria, meant numerous tech support visits

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Define
Reframed Issue
Acknowledge the issue and make the faculty member part of the solution

Ideate

IDEATE!

Brainstorming and coming up with solutions

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Ideate
Stanfords d.school

Ideate
EDUCAUSE Connect Portland!

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Prototype
Building a representation of one or more of your ideas to show to others

PROTOTYPE!

Prototype
USCs Design Thinking Retreat

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Prototype
USCs Design Thinking Retreat

Prototype
USCs Design Thinking Retreat

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Prototype
USCs Design Thinking Retreat

Prototype
USCs Design Thinking Retreat

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Prototype
USCs Design Thinking Retreat

Test

Returning to your original users and testing your ideas to gather feedback

TEST!

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Test
Pre-Pilot

The Journey
1.! 2.! 3.! 4.! 5.! 6.!

Setting Context: Todays Higher Education Challenges Being Creative Identifying Problems and Seeking Ideas Obstacles Design Thinking Educating for Innovation

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Radical Collaboration is bringing together a variety and of life in a experiences perspectives to more contrasting

resulting

creative tension that often leads innovative and interesting ideas.


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Radical Collaboration
!!USC

Viterbi School of Engineering: Engineering +

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Radical Collaboration
USC receives $50M gift to fund bioscience building
Michelson was sold by the center's approach, which will bring together specialists from various fields to work on specific problems. This is bold. It really is brave.

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Radical Collaboration

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Cross-Disciplinary Thinking
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USC Jimmy Iovine and Andre Young Academy


Arts, Technology and the Business of Innovation

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USC Jimmy Iovine and Andre Young Academy


Arts, Technology and the Business of Innovation
!!BS

in Arts, Technology, and the Business of Innovation !!Annual cohort of 25 students !! Core disciplines
!!Visual

Design, Audio Design, Technology, and Business Design, Audio Design, Technology, Venture Management , and Communications

!!Emphases
!!Visual

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Student Profile
!! Seeking

innovators, entrepreneurs, leaders, creators and disrupters who question the status quo. for critical thinkers and tinkerers who want to use their talents and abilities to initiate positive and groundbreaking solutions to virtually any type of problem. inventors of the future who will thrive in interdisciplinary learning environments

!! Searching

!
!! Pursuing

A Sampling of Core Courses


Innovators Forum and Roundtable: Critical Connections !! Rapid Visualization !! Digital Toolboxes
!!
!! Design !! Motion

Graphics Management !! Digital Audio Workstations


!! Business

Disruptive Innovation !! Coding !! Discerning and Making


!!
!! Concept

and Feasibility !! Creation and Implementation


!!

The Garage Experience

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The Garage

The Garage

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The Garage

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smetros@usc.edu

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Resources
!! !! !! !! !! !! !! !! !! !! !! !!

Adams, J. (1979). Conceptual Blockbusting: a Guide to Better Ideas. NYC: W. W. Norton & Co. Crow. M. (2013). The new American university in Michael Barber and Saad Rizvi (Editors) Asking More: The path to efficacy, p. 51. Godin, S. (2012). Where do Ideas come from? http://sethgodin.typepad.com/seths_blog/2010/11/where-do-ideas-come-from.html Grajek, S., et al. (May/June 2013). Welcome to the Connected Age: Top 10 IT Issues, 2013. EDUCAUSE Review. pp. 30-57. Hogue, B.(January/February 2014). Bill Hogues Top Five Challenges Facing Higher Ed IT. EDUCAUSE Review. Kelley, T. and Kelley, D. (2013). Creative Confidence: Unleashing the Creative Potential within us all. NYC: Random House. Koberg, D. and Bagnall, J. (1991). The Universal Traveler: A Soft-Systems Guide to Creativity, Problem Solving, and the Process of Reaching Goals. Los Altos, CA: Crisp Publications. May, R. (1975). The Courage to Create. NYC: W. W. Norton & Co. Melles, G. (July 10, 2013). Design Thinking and Business, Lecture to Linkoeping Masters Students. Osborn, A. (1953). Applied Imagination. NYC: Scribners. Quinton, S. (December 2013). Higher-Education Trends for 2014. The Atlantic. http://www.theatlantic.com/education/archive/2013/12/5-higher-education-trends-for-2014/282702 Riverdale Country School and IDEO. (2012). Design Thinking for Educators designthinkingforeducators.com

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