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MOOCs at the University of London

Mike Kerrison, Director of Academic Development


Worldwide Access | Opportunity | International Standards

Key Highlights
1. 2. 3. 4. 5. Strategic Objectives for MOOCs First Phase MOOCs Facts & Figures What did we learn and Business Model ? Outcomes What happens next?

Worldwide Access | Opportunity | International Standards

The worlds oldest provider of degrees through flexible learning

The University of London International Programmes (previously the External System) was established in 1858 by Queen Victoria.

Worldwide Access | Opportunity | International Standards

The University of Londons reputation for high academic standards is based on the outstanding teaching and research Worldwide Access | Opportunity | International Standards of its world-renowned Colleges, which are responsible for the development and assessment of all our courses.
4

Global Programmes
Today we have over 54,000 students in over 180 countries studying on more than 100 different programmes

Worldwide Access | Opportunity | International Standards

1.

Strategic Objectives for MOOCs

Mission and Profile


Recruitment to Flexible and Distance Learning International Programmes

Innovation and Investment: Learning journey to trial new pedagogical approaches for massive courses
Worldwide Access | Opportunity | International Standards

2.

First Phase MOOCs Facts & Figures

First English HE provider to launch a MOOC


212,110 registered learners

93,468 active learners


160 countries represented 8,843 Statements of Accomplishment 91% of learners rated our MOOCs Good Excellent 150+ new degree applications from MOOC students Worldwide Access | Opportunity | International Standards

2.

Facts & Figures

Creative Programming for Digital Media & Mobile Apps (BSc Creative Computing) English Common Law: Structure and Principles (LLB) Malicious Software and its Underground Economy (MSc Information Security) The Camera Never Lies (BA History)
Worldwide Access | Opportunity | International Standards

2.

Facts & Figures

Worldwide Access | Opportunity | International Standards

2.

Facts & Figures


Student Feedback: Overall MOOC Experience

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Poor

Fair

Good

Very good

Excellent

Worldwide Access | Opportunity | International Standards

3.

What did we learn?

MOOCs attract a wide age-range, but learners are typically mature.

Worldwide Access | Opportunity | International Standards

3.
50

What did we learn?


45
40 35 30

Percent

25 20 15 10 5

11-20 years

21-30 years

31-40 years

41-50 years

51-60 years

61-70 years

71+ years

Worldwide Access | Opportunity | International Standards

3.

What did we learn?

MOOC learners are well educated...

Worldwide Access | Opportunity | International Standards

3.

What did we learn?


Percent

10

20

30

40

Doctorate

Masters

Bachelors Coursera MOOCs Professional qualification Secondary school higher qualification (e.g. A Level) Secondary school qualification (e.g. GCSE) International Programmes MOOCs

Some schooling

Worldwide Access | Opportunity | International Standards

3.

What did we learn?

...and employed.

Worldwide Access | Opportunity | International Standards

3.

What did we learn?


MS

ECL

CP

CNL

Coursera
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Not a student

Full-time student

Part-time student

Worldwide Access | Opportunity | International Standards

3.

What did we learn?

Registrations and active learners are different things.

Worldwide Access | Opportunity | International Standards

3.

What did we learn?


Registered on the MOOC
55%

Watched a lecture
33% Attempted a quiz
43%

Submitted an assignment
43%

Earned an SoA

Worldwide Access | Opportunity | International Standards

3.

What did we learn?

CNL Total registrations (at launch) Active students (first week) Conversion rate 48,648 23,051 47%

CP 80,127 36,268 45%

ECL 41,715 14,207 32%

MS 41,620 20,966 50%

Total 212,110 93,468 44%

Worldwide Access | Opportunity | International Standards

3.

What did we learn?

MOOC learners use the course for different reasons.

Worldwide Access | Opportunity | International Standards

3.

What did we learn?


40.000 35.000 30.000 25.000 20.000 15.000 10.000 5.000 0 CNL CP ECL MS

Week 1
23.051 36.268 13.183 20.966

Week 2
12.525 29.839 11.580 15.157

Week 3
8.705 18.568 7.454 10.779

Week 4
7.772 12.313 6.866 11.395

Week 5
5.765 10.628 5.033 9.495

Week 6
5.149 8.890 6.419 6.531

Worldwide Access | Opportunity | International Standards

3.

What did we learn?


Malicious Software: subject understanding before and after MOOC
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Before MOOC

After MOOC

Poor

Fair

Good

Very good

Excellent

Worldwide Access | Opportunity | International Standards

3.

What did we learn?


CNL CP ECL MS Total

Earned a Pass SoA Earned a Distinction SoA Total SoAs issued

358 1,113

1,255 976

349 2,228

1,741 823

3,703 5,104 8,843


Average

1,471 2,231 2,577 2,564


CNL CP ECL MS

Completion rate against 1st week active users Completion rate against 6th week active users

6%

6%

18% 12%

9% 33%

29% 25% 40% 39%

Worldwide Access | Opportunity | International Standards

3.

What did we learn?

MOOC student conversions to our full degrees justify the initial outlay

Worldwide Access | Opportunity | International Standards

3.

What did we learn?


Signature Track has potential

Increases completion rates (99-100% ST completion) Potential to fund MOOC development if offered by a vocational /skills-based MOOC, as they are both popular with learners who want to augment their CVs.
Worldwide Access | Opportunity | International Standards

3.

What did we learn?

MOOC development resource is front-loaded, but subsequent sessions should require less oversight .

Worldwide Access | Opportunity | International Standards

3.

What did we learn?

150+ Applications for full fee paying programmes 90%+ for Undergraduate Programmes and 10% for Postgraduate Programmes Enrolments range from Computing, LLB, economics through to theology and philosophy degree programmes

Worldwide Access | Opportunity | International Standards

3.

What did we learn?

Business Model c20,000 per MOOC development cost (marginal) c80,000 cost for the 4 UoL first phase MOOCs c150,000 per year revenue from 150 new student registrations (for 3-5 years)

Worldwide Access | Opportunity | International Standards

4.

Outcomes

High satisfaction of MOOC delivery (90%+) Learning Journey has commenced MOOC Business Model can work

Signature Track to maintain MOOC delivery MOOC conversion to (fee paying) International Programmes

Learning Analytics and Adaptive Learning is work in progress

Worldwide Access | Opportunity | International Standards

5.

What happens next?

Six new MOOCs in 2014 from across the University of London federation. Re-launch of our first four MOOCs in 2014, intending to trial a new model for instructor engagement. Strategic implementation of lessons learned in International Programmes.
Worldwide Access | Opportunity | International Standards

Any questions?

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Further Information:
Michael.Kerrison@london.ac.uk Barney.Grainger@london.ac.uk