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The success of any business entity solely depends on how effectively does it utilizes its optimum resources and how soon does it make arrangements for the removal of the customer’s grievances. Moreover, the company should always be ready to make necessary changes according to the requirements in order to attract more customers so as to maintain a substantial growth in the market. The topic given to me was: !"#$%&' T" (&%)T* "+ ,-./#$'0 ) have tried to put my best efforts to complete this task on the basis of skill that ) have achieved during my studies in the institute.
) have tried to put my ma1imum effort to get the accurate statistical data. )f there is any error or any mistake in collecting the data, please correct it in the best way as ) am still learning.
CHAPTER 1: INTRODUCTION
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CHAPTER 2: COMPANY ANALYSIS
• • • •
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CHAPTER3: MARKETING STRATEGIES
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CHAPTER4: FINANCIAL ANALYSIS
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CHAPTER6: PRODUCTION POLICIES CHAPTER 7: FINDINGS AND CONCLUSIONS BIBLIOGRAPHY
adbury is a leading global confectionery company with an outstanding portfolio of chocolate.adbury plc with a vision to be the worldEs /)55&4T and /&4T confectionery company. MISSION To create and sustain flourishing communities where people choose to live.INTRODUCTION TO CADBURY 5&"$5& . 3e create brands people love A brands like . "n C May @DD<.-. 4ince then we have e1panded our business throughout the world by a programme of organic and acquisition led growth. "ur heritage starts back in .&$ "+ T*& T$#4T ./#$' +"#%. .<=> ? . the separation of our confectionery and -mericas /everages businesses was completed creating .adbury. Trident and *alls.adbury opened a shop in /irmingham selling cocoa and chocolate. gum and candy brands.<@B when !ohn .>@@ .
-6&: needs every year. -ll round efficient utilisation of tangible as well as intangible assets such as brands and people. • • • &fficient working capital management . • • /y encouraging residents to share in decisions affecting their communities.epreciation charge to meet the . rural areas are not coveredG • • /etter product quality and packaging. 4urplus cash so generated to be either gainfully and meaningfully reinvested in business or return to stakeholders. . /y managing housing stock and estates to the highest standard for all residents. VISION • 6romotion of brands carrying mass franchise without compromise on quality or margins.• /y promoting new social housing of good quality which enhances the environment. • )ncreasing the market depth including rural )ndia’s coverage. Fso far in case of chocolates.
3e listen. 3e are prepared )*&+. 3e take accountability for our social. economic and environmental impact. hardworking and make the most of our abilities. understand and respond. to take risksandactwithspeed. 3e are open. 3e always strive to do the right thing. They help ensure we are proud of our company and are critical to our core purpose of creatingbrandspeoplelove. )n this way we aim to make our business. Throughout changing times.2. ideas and diverse customs and cultures.ore purpose: "ur core purpose is creating brands people love. R!/0!(3e genuinely care for our business and our colleagues. our people.+. our partners and our communities better for the future.CADBURY VALUES 3e are performance driven. our partnerships and our performance. 3e embrace new I'-!1".-. 3e compete in a tough but fair way. The core purpose captures the spirit of what we are trying to achieve as a business. . openness and being straightforward characterise the way we do business.-. 3e are ambitious. . They confirm our commitment to the highest standards of ethics and business conduct.ore purpose and vision section: . 3e have clear principles and do what we say we will do. 3e put quality and safety at the heart of all of our activities A our products. R!/0$'/. P!"#$"%&'(! 3e are passionate about winning. friendly and welcoming. *onesty.-. our constant values have inspired us to be pioneers in business and in corporate responsibility. "ur /usiness 6rinciples are our code of conduct and also take account of global and local cultural and legal standards. values led.
onfectionery +ounder 5eorge .>D8 $elated brands .co.ountry of origin #nited 9ingdom )ntroduced .PROFILE OF CADBURY Type .urrent owner .uk .adbury products Markets 3orld 3ebsite www.cadbury.adbury plc .adbury .
selling our products in almost every country around the world. 3e employ around 8D. .COMPANY OVERVIE3 4&% 4"'& 5 .adbury is a leading global confectionery company with an outstanding portfolio of chocolate.DDD people and have direct operations in over HD countries. gum and candy brands.
)n )ndia. we spread happinessJ .andy and 5um category.hocolate .elhi. "ur core purpose Icreating brands people loveI captures the spirit of what we are trying to achieve as a business. The corporate office is in Mumbai.>B< by importing chocolates. )nduri F6uneG and Malanpur F5waliorG. . .urrently . it today has five companyAowned manufacturing facilities at Thane. /angalore and /addi F*imachal 6radeshG and B sales offices F%ew .adbury has maintained its undisputed leadership over the years.onfectionery business. 4ome of . 9olkota and . )n the .rinks. Mumbai.adbury began its operations in . 3e collaborate and work as teams to convert products into brands. . Milk +ood . -fter HD years of e1istence. 4imply put.onfectionery. .hocolate .adbury )ndia operates in four categories viz.hennaiG.
ocoa team visits farmers and advises them on the cultivation aspects from planting to harvesting. . 6erk. 3e recently entered the gums category with the launch of our worldwide dominant bubble gum brand /ubbaloo.ocoa cultivation aspects. The pure taste of .ompany.airy Milk is considered the Igold standardI for chocolates in )ndia.ocoa tree is called the .>H8 . hybrids that improve the cocoa yield.G in the country. we are poised in our leap towards quantum growth. 3e also conduct farmers meetings N seminars to educate them on . worldEs leading .rink FM+.elebrations. we have worked with the 9erala -griculture #niversity to undertake cocoa research and released clones. )n the Milk +ood drinks segment our main product is /ournvita A the leading Malted +ood .adbury 67.adbury brand share in the worldJ "ur flagship brand .onfectionery . 8 4tar. 4imilarly in the medicated candy category *alls is the undisputed leader. "ur . Kclairs and . like we said we will continue to spread happinessJ . +or over two decades. 3e are a part of the .adbury enLoys a value market share of over CDM A the highest .adbury has also pioneered the development of cocoa cultivation in )ndia.adbury treeJ Today.the key brands are ..airy Milk.adbury . *ardly surprising then that the .M defines the chocolate taste for the )ndian consumer. 4ince . /ubbaloo is sold in @8 countries worldwide.adbury .. "ur efforts have increased cocoa productivity and touched the lives of thousands of farmers. 'es.
<@B A making us nearly @DD years young • • • • 3e work with around =8.adbury opened a shop in /irmingham selling cocoa and chocolate. gum and candy 3e operate in over HD countries!ohn .1*"!/ • • 3e make and sell three kinds of confectionery: chocolate. 3e create chocolate. "n C May @DD<. A #!6 #&(-/ &'7 #.DDD direct and indirect suppliers 3e employ around 8D. Trident and *alls.adbury opened for business in . gum and candy brands people love A brands like . the separation of our confectionery and -mericas /everages businesses was completed creating . 4ince then we have e1panded our business throughout the world by a programme of organic and acquisition led growth. "ur heritage starts back in .adbury.CADBURY 3ORLD3IDE 3e are currently the worldEs biggest confectionery company with a number one or number two positions in @D of the 8D largest confectionery markets across the globe.<@B when !ohn .DDD people &very day millions of people around he world enLoy our brands @= !une @DD< .adbury plc with a vision to be the worldEs /)55&4T and /&4T confectionery company.
.>B<. #.adbury .9. combine the classic taste of .adbury . a delightful combination of milk chocolate and white chocolate. specifically to cater to the urge for Esomething sweetE after meals.adbury .adbury .airy Milk became the perfect e1pression of EspontaneityE and Eshared good feelingsE.airy Milk alone holds =DM value share of the )ndian chocolate market. $ecently. chocolate with .airy Milk has been the market leader in the chocolate category for years. . .airy Milk is the taste most )ndians crave for when they think of .>D8 at /ournville.airy Milk has e1citing products on offer A .adbury . -nd .adbury.airy Milk . The variants +ruit N %ut. 5iving consumers an e1citing reason to keep coming back into the fun filled world of . and . )n the Mid >DEs the category was reAdefined by the very popular O$eal Taste of 7ifeE campaign.adbury .airy Milk started way back in .esserts was launched. . usually a reward or a bribe for children.adbury . The pure taste of ..rackle and $oast -lmond. )n the early >DEs. .adbury .isney characters embossed in it. shifting the focus from OLust for kidsE to the Okid in all of usE.airy Milk 3owie.BRAND BUILDING OF CADBURY DAIRY MILK 25$.4&% 4"'& 5 The story of .airy Milk with a variety of ingredients and are very popular amongst teens N adults. -nd has participated and been a part of every )ndianEs moments of happiness. Today. chocolates were seen as Emeant for kidsE..airy Milk @ in . but the Lourney with chocolate lovers in )ndia began in . .adbury . )t appealed to the child in every adult.airy Milk.adbury . Loy and celebration.adbury .
to further e1pand the category. )n the late >DEs. . This campaign went on to be awarded EThe .hahiyeE campaign. which people still fondly remember. in )ndia at the -bby F-d . The idea involved a tieAup with $eliance )ndia Mobile service and allowed students to check their e1am results using their mobile service and encouraged those who passed their e1aminations to celebrate with . )t has been adopted by consumers and today is used e1tensively to e1press Loy in a moment of achievement P success.The E$eal Taste of 7ifeE campaign had many memorable e1ecutions.airy Milk.airy Milk with celebratory occasions and the phrase I6appu 6ass *o 5ayaI became part of street language. More recently.adbury .annes -dvertising +estival @DDH for E/est use of internet and new mediaE. MumbaiG awards. the focus shifted towards widening chocolate consumption amongst the masses. through the E9hanewalon 9o 9hane 9a /ahana . by showcasing collective and shared moments. This campaign built social acceptance for chocolate consumption amongst adults.adbury . *owever. the one with the Igirl dancing on the cricket fieldI has remained etched in everyoneEs memory.ampaign of the . as the most spontaneous N unAinhibited e1pression of happiness.enturyE. the E9uch Meetha *o !aayeE campaign associated . The interactive campaign for I6appu 6ass *o 5ayaI bagged a /ronze 7ion at the prestigious .lub.
.The E6appu 6ass *o 5ayaE campaign also went on to win 4ilver for The /est )ntegrated Marketing .ampaign and 5old in the .onsumer 6roducts category at the &++)&4 @DDH Fglobal benchmark for effective advertising campaignsG awards.
CADBURY COLLABORATE AND 3ORK AS TEAMS TO CONVERT PRODUCTS INTO BRANDS .
adbury portfolio and the second largest after .elebrations was aimed at replacing traditional gifting options like Mithai and dryA fruits during festive seasons. .OTHER MORE BRANDS OF CADBURY .adbury 6erk became the new mini snack in town and its proposition IThodi si pet pooLaI went on to define its role in the category. and hungerJ $ings a bellR That was how .adbury .>>H. 7aunched in .'#$ 4&% 4"'. . 5 /&". . CELEBRATIONS . . this Eanytime.hocolate lovers for a quarter of a century have indulged their taste buds with a . . 3ith its light chocolate and wafer construct. anywhereE snack zoomed right into the hearts of teenagers.adbury 6erk. .*".pretty teenagerQ a long line. bubbly teenagers getting out of their Estuck and hungryE situations by having a . .adbury 8 4tar.adbury launched its new offeringQ .>H> as a bar of chocolate that was hard outside with soft caramel nougat inside. $aageshwari started the trend of advertising that featured mischievous.adbury 6erk in . 3ith a catchy Lingle and tongue in cheek advertising.adbury 6erk targeted the casual snacking space that was dominated primarily by chips N wafers.adbury .adbury 8 4tar moves from strength to strength every year by increasing its user base.adbury 8 4tar has reAinvented itself over the years to keep satisfying the consumers taste for a high quality N different chocolate eating e1perience 6&$9 .. .leading knight in the .airy Milk with a market share of ."7-T&4 8Astar. .BM.
airy Milk and %utties and rich dry fruits enrobed in . The communication is based on the emotional route and the tag line says Irishte pakne doI which fits with the brand purpose of strengthening your relationships with something sweet. TEMPTATIONS .elebrations has become a popular brand on occasions such as . raisin magic.ry +ruit . .iwali. cashew magic.elebrations $ich .. -lmond magic.elebrations is available in several assortments: -n assortment of chocolates like 8 4tar.adbury dairy milk chocolate in 8 variants.adbury .ollection which is a festive offering is an e1otic range of chocolate covered dry fruits and nuts in various flavours and the premium dark chocolate range which is e1otic dark chocolate in luscious flavours.ussera puLa. The super premium . .adbury . )t is also a maLor success as a corporate gifting brand. . nut butterscotch and caramels. 6erk. $akhi. 5ems.
The proposition we have arrived at is I4nacking ka meetha fundaI. . where we take a potAshot at other snacks.adbury /ytes was launched in @DDBAD8 as .GEMS 2 SNAKS C&72*". The new commercialsA ETommyE and E2illainE.-!/ . The product is all about breaking a clichS and teenagers identify with breaking stereotypes.adbury /ytes is positioned as the Eonly sweet snackE in the world of salty snacks. talk about breaking the stereotype. by saying O*ar snack namkeen nahi hotaE. B. .adburyEs foray into the rapidly growing packaged snack market.
.>C.BEVERAGES /ournvita . Throughout itEs history. and the first national .adbury /ournvita has continuously reAinvented itself in terms of product. the *all brothers invented its MenthoA7yptus formula.adburyA+ry F)ndiaG. packaging.>B< as a private limited company under the name of .>8Ds. using a combination of menthol and eucalyptus. The . 3arnerA CANDY 7ambert recognised the potential of the product and acquired *alls in . )n . )n . .>HB.adbury /ournvita was launched during the same year. and began producing cough drops. The cough drops were introduced into the #4 during the midA.adbury was incorporated in )ndia on !uly . . )t is among the oldest brands in the Malt /ased +ood P Malt +ood category with a rich heritage and has always been known to provide the best nutrition to aid growth and all round development. promotion N distribution. 3 *-774 *alls accounts for 8DM of international cough drop sales and is the leading sugar confectionery brand in the world.>=D’s.>th.adbury lineage and rich brand heritage has helped the brand maintain its leadership position and image over the last 8D years. 3arner 7ambert began selling *alls under the -dams family..
/ubbaloo is an innovative soft bubblegum with a centre filled liquid. . the international mascot for the brand /ubbaloo. 4 GUMS B*22&+$$ . )t is filled with a high level of a great tasting fruit flavoured liquid that floods your mouth instantly. The communication focuses on the Ifun filled liquid centre I of /ubbaloo and is anchored by /ubbaA the cat0.adbury )ndia has e1panded its confectionary portfolio in @DDC by foraying into the /ubble gum category with the launch of /ubbaloo /ubblegumA a successful bubblegum brand from its international portfolio. /ubaloo is currently available in two yummy flavorsA 4trawberry and Mi1ed +ruit.television campaign was aired in the #4 N the results were a resounding success.
CADBURY CELEBRATION .
DIFFERENT PRODUCTS OF CADBURY
)UALITY ASSURANCE OF CADBURY ,'#$ 25$- 4&% ;. Market high quality, superior value products that consistently meet our specifications and comply with local regulatory requirements, while continuously improving and e1ceeding our consumers’ e1pectations.
@. 5uarantee that our customers and consumers come first by actively listening and understanding their quality and value e1pectations at the points of purchase and consumption. =. &nsure that any representation of our company image, including our products and trademarks, meet approved standards, reinforce our commitment to quality and safeguard the reputation of ,adbury.
B. Maintain a right first time0 culture that consistently embraces quality and food safety, where everyone understands their responsibilities and accountabilities. 8. "perate audited quality management systems that continually improve processes to deliver this policy and our standards.
H. -ssign clear management accountability for setting and meeting measurable goals and targets for quality and food safety.
C. 3ork with our supply chain and business partners to assure compliance with our quality policy and systems, ensuring quality throughout our supply chain. <. 6lace continuous improvement at the heart of our performance enabling us to deliver superior products and service to our consumers and customers. >. ,reate a passion for quality where success and achievement are communicated, recognised and celebrated.
ENVIRONMENT8 HEALTH AND SAFETY POLICY -t C&72*". PLC, we see sound and responsible environmental, health and safety F&*4G management as an integral part of achieving our goal to grow the value of our confectionery and beverages businesses for our shareowners. 3e believe that such an approach will generate and sustain significant environmental, social and financial benefits, thereby contributing to our obLective of longAterm sustainability. ;. ,onduct our business in compliance with environmental, health and safety laws and with our global standards, and regularly assess the compliance of our operations against these requirements. @. Maintain and continually improve systems to manage our &*4 responsibilities, establishing and ensuring employee accountability for our &*4 performance at all levels of the organisation. =. 4et clear targets for continual improvement in our &*4 performance and monitor these targets to ensure that they are met. B. 4trive to prevent pollution and to minimise the environmental costs and impacts of our global operations. 8. 6rovide a safe and healthy environment for our employees, contractors and other visitors to our sites H. Train and motivate our employees to understand their &*4 responsibilities and to participate actively in our &*4 programmes C. ,ommunicate with our shareowners, employees, customers and other interested parties by regularly reporting on our &*4 performance and maintaining an open dialogue. <. $eview and update this policy regularly.
adbury buys H8 million litres of fresh milk each year to make . 9wik save. .adbury products are produced at the chocolate factory in /ourneville in /irmingham. )ts ingredients include cocoa butter and there is a glass and half full cream dairy milk in every @DD grams of . .adbury dairy milk.: P"$7*(My product is a reAlaunch of . -fter this .adbury 4chweppes therefore makes sure that the cultures of these different people are kept.adbury sells its products to shopsthat deal with beverages and confectionery e.adbury dairy milk chocolate.C&72*". super stores such as )celand. 409/ *'7!" %4-'1 %. They can do this by producing products. 6rice is also affected by factors such as the state of the economy. corner shops.adbury dairy milk chocolate. which are eaten in that particular country without upsetting religious or cultural practises. . -fter the chocolate is produced and has undergone all the quality checks it is transported to the stockrooms. This gives them a wide range of consumers around the world.adbury dairy milk is made from real chocolate.adbury 4chweppes will make a profit. 4afeway and petrol station. Tesco.adbury produces chocolate for more than @DD countries so that they have a chance to enLoy it as well and make profit. +rom the marketing point of view this is what matters. P+&(! . what competitors are charging. P". These businesses are usually visited by customers on a daily basis. -sda.(! 6rice is an important element of the marketing mi1. The price charged for a chocolate bar can determine whether a consumer will buy it and the level of sales achieved can determine whether or not . 4ainsbury. . the stage reached in the products life cycle and above all what price the market will bear. .g. They then sell it to the general public.
new maLor product to be launched every year. for the ne1t = years.a.$' .adbury has a great brand image in the worldwide market. steadily increase margins. -verage sales to grow at least at @DM p. they focused on present dominance in the chocolates market to be maintained.P"$%$-. volumes by at least . . 3ith control over costs and reduction in relative depreciation charge for the year. 4ugar conf 4hare in sales mi1 to be enhanced through value added niche products.@M. .
The award recognizes . by the 5reat 6lace to 3ork )nstitute. G"!&. ACHIVEMENTS OF CADBURY 4&% 4"7$ A/.&' M&"4!-. .5 company in )ndia in @DD<.'1 E##!(-.adbury )ndiaE has been awarded the I/ronze -ward for &1cellence in 6eople ManagementI in the E5reat 6lace to 3ork @DDCE survey conducted by 5row Talent .A3ARDS . N$ 1 FMCG C$%0&'.ompany 7imited and /usinessworld. .<!'!// A6&"7/ => -sian Marketing &ffectiveness -wards @DD< for /ournvita +olkP+usion campaign A 5"7.adbury )ndia as a national leader in the area of *uman $esource Management. +M. .P+&(! -$ 3$"4 2==7E . award for the I/est )nsights and 4trategic ThinkingI and 4)72&$ award for the EMost &ffective #se of -dvertisingE.adbury )ndia has been ranked as the Cth 5reat 6lace to 3ork and the %o.
annes 7ions )nternational -dvertising +estival for partnering with a mobile phone operator in @DD8 to provide e1am results via 4M4 to school children. S*"&4/5& P*"&/4&" A6&"7 @ 2==5 . R!&7!"9/ D.adbury )ndia received a bronze award at the . .adbury )ndiaEs /angalore factory has received the I4uraksha 6uraskarI safety award from the %ational 4afety .1!/. The merit was based on CDDD responses from questionnaires and telephone interviews across -sia.-& /ournvita won the E$eaderEs .igest Trusted /randsE 5old -ward for the vitamin health supplement category in )ndian in @DDH.A6&"7 "!($1'.Cadbury India roars at Cannes .ouncil A 9arnataka chapter.?!/ B$*"'<.
our E6appu 6ass *o 5ayaE advertising campaign bagged two more awards A 5old in the . held in March.adbury also sponsored the new E'oung -//'E -ward.'/ #$" I'7. .ABBY A6&"7 6.adbury .onsumer 6roducts category and 4ilver in the )ntegrated advertising campaign category.!/ 2==6 -t the recent &ffie @DDH awards organized by The -dvertising . 6. ADVERTISEMENTS OF CADBURY . C&72*".airy Milk . The #lta 6erk campaign won four 4ilver -wards in total and the .lub of Mumbai.& The prestigious -//' awards.ampaign.airy Milk has always tried to keep a strong association with milk. recognise creative e1cellence in the )ndian -dvertising )ndustry. also won a 4ilver -ward.'/ -5! E##. This year . with slogans such as Ia glass and a half of full cream milk in every half poundI and advertisements that feature a glass of milk pouring out and forming the bar. Miss 6alampur.
adburyEs started a series of television advertisements in the #nited 9ingdom and )reland featuring a person and an animal representing the personEs happiness debating whether to eat one of a range of bars including . )n @DDB. This concert. but it is manufactured by the *ersheyEs company in 6ennsylvania. being first sold in .airy Milk is sold in the #nited 4tates under the .airy Milk.campaign for the +ruit N %ut variety FIeveryoneEs a fruit and nutcaseIG was particularly memorable and featured the writer. including the ad as a bonus selection. !uly @DD<.airy Milk.adburyEs original . )t remains the #9Es biggest selling chocolate brand.DDth birthday.2.iamond performed a concert televised throughout -ustralia during which he did a humorous live commercial for . was released on . . . "n > March .adbury label. -merican singer %eil . )n @DD8.>D8. on . radio and television personality +rank Muir.. .>CH.airy Milk bar celebrated its . .
. the 5orilla advert was relaunched with a new soundtrack ? /onnie TylerEs ITotal &clipse of the *eartI ? a reference to online mashAups of the commercial. a version of the truck advert appeared.adburyEs launched a new advertising campaign entitled 5orilla. The advert has now become e1tremely popular with over two million views on 'outube. from a new inAhouse production company called I5lass -nd . The advert was premiTred during the season finale of /ig /rother @DDC. and consists of a gorilla at a drum kit.airy Milk advert produced by 5lass and a *alf +ull 6roductions aired. . The ad campaign ran at the same time as the problems at *eathrow Terminal 8 with baggage handlingQ in the advert baggage was scattered across the runway.*alf +ull 6roductionsI . "n @< March @DD<. )t is supposed to relate the Loy of playing drums to that of eating a chocolate bar. and has put the 6hil . )t features several trucks at night on an empty runway at a Me1ican airport racing to the tune of UueenEs I. the second .onEt 4top Me %owI.ollins song I)n The -ir TonightI. "n 8 4eptember @DD<.ollins hit back into the #9 charts. using /on !oviEs song I7ivinE on a 6rayerI. 4imilarly.)n @DDC. drumming along to the 6hil .
//.A-chieve a fair and reasonable return on capital by promoting productivity throughout the company G"$6-5A &nsure a steady growth of business by strengthening our position in the industry.-. )*&+.6romote and maintain fair industrial relations and an environment for the effective involvement.. welfare. Pioneering.0 ? Maintain our relationship of the )ndian industry Throughout the continuous modernization and e1pansion of our Manufacturing facilities and activities and through establishment of a wide and efficient marketing network P"$#.+.-.$' S-&-!%!' L!&7!"/5. EA*.M.-&2.-.A Maintain high quality of our products and services and ensure their supply their supply at fair prices. and fuel conservation and to innovate and optimize productivity. and development of staff at all levels.Promote research and development efforts in the areas of product development and energy. .
MARKETING STRATEGIES .
Marketing strategy determines the choice of target market segments. . -s the customer constitutes the source of a companyEs revenue. promotion. defining how the organization will successfully engage customers. . pricing.marketing strategy should be centred on the key concept that customer satisfaction is the main goal.'1 /-"&-!1. distribution. . is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable advantage. Marketing strategy is a method of focusing an organizationEs energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. and e1plains how they will be achieved. ideally within a stated timeframe. . positioning. )t is most effective when it is an integral component of overall firm strategy. corporate missions. marketing strategy is closely linked with sales.marketing strategy combines product development. and allocation of resources.INTRODUCTION AND IMPORTANCE OF MARKETING STRATEGIES M&"4!-. relationship management and other elementsQ identifies the firmEs marketing goals. and corporate goals. and competitors in the market arena. marketing mi1.key component of marketing strategy is often to keep marketing in line with a companyEs overarching mission statement. prospects.orporate strategies. .
'1 Make no mistake.'4/ P".$'&". 4econd 6 of marketing is not another name for blindly lowering prices and relying on this strategy alone to increase sales dramatically. /ut the winner will surpass them by constantly e1ceeding her e1pectation. C$'#!(-. .adbury’s is for matching the value that customer pays to buy the product with the e1pectation they have about what the production is worth to them. B!<!"&1!/ F$$7 D". The wide variety products offered by the company include: I II III C5$($+&-! .adbury’s offer such product. /ut delight dazzles the average company will compete for customer by conforming to her e1pectation consistently.(. delivering to her door step additional benefits which she would never have imagined possible. .PRODUCT 4atisfaction suffices. The strategy used by .
and then progressively moving through them. )4%’T T*& "%7' -%' M"$&. language. T5! #*'7&%!'-&+ &:. 4o every customer segment has different price e1pectation from the product. urban markets and 88@C@8 villages.-. /ut getting their means managing wildly different terrainsAclimate. /uyers are paying for distribution equity not brand equity and market shares. )t takes much more time and effort to build. and the marketer who can get to the to the consumer ahead of competition will give a hard ? to ? overtake lead. distribution equity is much together to erode.$% $# I'7./ -5.$' EA*.. the brand that sells more is the one that reaches the highest number of customers. )ndia ? .2*-. spread cross =./: 'ou can set up a stateAof ?theAart manufacturing facility.. but once built. The cardinal task before the )ndian market is managing is to shoeAhorn its product on retail shelves.. hire the hottest strategies on the block. billion people. you would be know of selling your products.adbury’s has launched various products which cater to all customer segments. but the end of it all./-". BP+&(!C /$-%. swamp prime television with best -ds. )n a product and price parity situation.&' ($'/*%!" %&"4!. Marketers and finance manager need a new term to evaluate their business: D.88 million household has over B million retail outlets in 8=8. television has already primed and population for consumption.@< million sq. Therefore ma1imizing the returns involves identifying right price level for each segment. value . 3hy does the company need distribution equity more anything in )ndiaR 3ith technology and competitive pressure slash in it is becoming increasing difficult for marketers to retain a unique product differentiation for ling period. . km.
adbury’s distribution network has e1panded from . /eside use of T) tom improves logistics. This increase in distribution is going to be accompanied by reduction in channel costs.DDD retailers. the prospective customers can have access to the product. P"$%$-. a successful campaign has a stronger element of the une1pected a quality that good advertising shares with much worthwhile literature.adbury is also attempting to improve the distribution quality. . 7ooking at the low penetration of the chocolate.. and be prepared too take step toward the sender.M. This helps in maintaining consumption in summer when sales usually drops due to the fact that the heal effects product quality and thereby off takes.adbury’s marketing costs.N+G agents N distribution stockiest. This network of distribution can either contact wholesalers and which in turn retailers or the distributors can contact to the retailers directly. .adbury. To penetrate into the inner recesses of her memory. -t . the receiver must at least half want it to. it has installed visi colors at several outlets. is much higher than %estlS’s . at . . &ffective advertising is rarely hectoring or loudly e1plicitV. grab her acceptance and then .@M or even pure sugar confectionery maLor 6arry’s .system. "nce the stock product reaches retailers. -nd your brand equity isn’t going to help when it comes to tackling these issues. The company is looking to reduce this parity level. communication must first ensure e1posure. "wn distribution network consist of clearing and forwarding F. To address the issue of product stability. . a distribution e1pansion would itself being incremental volume. transport and communication network. More often than not. they believe that selling confectionery is it like selling soft drinks.$' )f an advertisement is to communicate effectively. )t often both attracts and generates arm feelings. grab her attention evoke her comprehension. life style. The other reason is arch rival %estle reaches more than a million retailers.adbury’s distributes the product in the manner stated above.>>D distributors last year to @.<M of total costs.DD distributors and B.8D.
Kclairs has got potential for much wide distribution.BM of sales and the management said that plans to maintain as spend at this level in the current year also. pleasure ? seeking child within himself ? a graft these feeling onto the -d campaign like BK5&'! 3&+$' K$ K5&'! K& B&5&'& C5&5. hostels. ad agency contract has created communication for cinemas and even -TM machines for the brand.e1tract retention competing with thousands of other units of communication trying to do the same.!C for .C for 6erk have been sure shot winner with the audience. P!. which has faced problems with its taste.' B5. 4omething familiar is planned for phoneAbook as well. the management plans to tap this new channel of marketing. K&5. )n cinemas. and up market retail outlet offer to guest and customers.)’ s -TM a message flashes on the screen as soon as customer insert his -TM card. /eside three company . The strategic response address the emotional appeal of the band to the child within the adult. Thereafter it was the Lob of the advertising to communicate customer the wonderful feeling that he could e1perience by reA discoursing the careful. unself conscious.P$$D& @ K&25.M. )t tells the customer that this would be good time to get out of her temptation since hePshe is bound to be alone.iwali gifting market. Milk treat has also been launched in a module bar form. -d spend in @DDD was about . -s well as outdoor and radio ads.adbury was looking to fill.. There will also be after dinner sampling in restaurants ? to begin with. Lust in time of . and BT5$7. 3hirl with the new launched temptations with the slogan Too To 4hare0 the communication resolves around the reluctance of a person who’s got their hand on a bar of temptation to let anyone else to have a bite.adbury has a message onAscreen Lust before the lights are dimmed to give them a chance to get their temptations. -d since any discussion today would be incomplete without mention We’ word. +inding showed that the adults felt too conscious to be seen consuming a product actually meant for children. that produced Lust the value vacuum that . -ll ).). . %aturally. S. =D catteries in Mumbai have been selected. B5. because of the peanut it contains. in a small sweets that airlines. The ne1t round of activity will include the waferAchocolate 6erk and the 6icnic bar.
researching and improving the newer products that haven’t taken off. and the winner will be that super value marketersV.>CDs consumers were ready to pay more for more0. infrastructure.ustomers with similar needs and preferences are included in this segment. )n the .-.com. it had also entered into various marketing relationship with other portals. )t is more efficient to market one successful concept to one large group of people than 8D product or service ideas to 8D separate groupV repositioning is a must when customer attitude have changed and product have strayed away from the consumer’s long standing perception of themV STP ANALYSIS OF THE COMPANY S!1%!'-&-.bourvita. . supported with high ad ? spends that .-. consumers began to demand more for same0.'1 )n the . 4ome of today’s most successful companies recognize those customers are more educated and able to recognize true customer valueV 6ositioning is simply concentrating on an idea ? or ? even a word defines that company in the mind of the consumer. etcV.><Ds.$'.com. and lu1ury goods flourished.'1 '!!7/ &'7 0"!#!"!'(!/ $# ($'/*%!"/ AA *aving housing.'1 (*/-$%!"/ 2&/!7 $' -5!. and the discounting era grew strong. and commercial construction. specially targeted during festivals and events such as 2alentines day .com that the company has launched. wwww.adbury hopes will see it emerges stronger after the current slowdown.e. www.website Fi.$' . Today’s consumer demanding more for less0.cadburyindia . the company analyze the needs and preferences of consumers in these sectors. as well as e1pand the market. P$/.cadburygift. G"$*0. )t’s a combination of spiffing up its key brand. www." '!!7/ &'7 0"!#!"!'(!/ AA . as demand drivers./#$' has segmented its customer in the following ways:A U'7!"/-&'7.
-5! ($%0&'.e.7! "!A*. of which it can meet the needs and preferences.$'. S6$.-./ Cadbury Plc Strength • .-&"1!-!7 (*/-$%!"/9 '!!7/ &'7 0"!#!"!'(!/ -.adbury is the largest global confectionery supplier. P"$<. The company targets on the important proLects like dams.ompany targets the customers.-$ %!!.'1 -5! /!1%!'.elivering up to the e1pectations of the targeted segment./.'1 )ts customer base represents the masses of )ndia A individual homebuilders in small towns.%!!. The company positions its brand among -rchitects and /uilders rather than household individuals. (&' 2!/. )t targets an individual building his homeF$etail MarketingG P$/. roads in the country )t targets the Manufacturing companies like 7NT etc )t Targets )ndian $ailways. branding is important for a company. ).. rural and semiAurban )ndia. The result of the positioning is the successful creation of a customer focused value proposition.'1 -5! ($%%$7.-5! '!!7/ &'7 0"!#!"!'(!/ $# A The . AA Though being a commodity product.-5&."!7 0"$7*(. B"&'7. . a cogent reason why the target market should buy the product. T&"1!-. with >.good brand positioning help guide marketing strategy by clarifying the brands essence but goals it help the consumer achieve and how it does so in a unique way.'1 . customer needs higherA strength or low price.>M of global market share. T&"1!-.&'&+.-.
.BMGY. unique understanding of consumer in these segments.g. packaging and sugar. $ecent acquisitions. • 4uccessfully grown through its acquisition strategy. %ew to the #4. %utrition and healthier lifestyles affecting demand for core . • . including -dams.B million and >. possible lack of understanding of the new emerging markets compared to competitorsY=Z. particularly for energy. 5lobal supply chain in low cost locationsYBZ.Y8Z O##$rtun%t%e . -ggressive price and promotion activity by competitors A possible price wars in developed markets.ompetitive pressures from other branded suppliers Fnational and globalG.• • *igh financial strength F4ales turnover .adbury has traditionally been strong in &urope. !ea"ne e • The company is dependent on the confectionery and beverage market. enabled it to e1pand into important markets like the #4 market. where profits can be used to invest in other areas of the business and $N.. Threat • 3orldwide A there is an increasingly demanding cost environment.Z 4trong manufacturing competence.adbury products. whereas other competitors e. • "ther competitors have greater international e1perience A . %estleY@Z have a more diverse product portfolio. @DD=. chewing gum. transport. established brand name and leader in innovation.>>C. candy. XC>C. • -dvantage that it is totally focused on chocolate. • 4ocial changes A $ising obesity and consumers obsession with calories counting.
$N. 4ignificant opportunities e1ist to e1pand into the emerging markets of . • 9ey to survival within the +M. • The confectionery market is characterized by a high degree of merger and acquisition activity in recent years. "pportunities e1ist to increase share through targeted acquisitionsYHZ.adbury premium indulgence treat. To respond to changes in consumer tastes and preferences A healthier snacks with lower calories need to be developed.5 market is increasing efficiency and reducing costs.hina.adbury +uel for 5rowthYCZ and cost efficiency programmes seek to bring cost savings by: . • )nnovation is key driver. where populations are growing. and product launches have led to sugarAfree N center filled chewing gum varieties and . where raw materials and labour is cheaper iiG reduce internal costs A supply chain efficiency. consumer wealth is increasing and demand for confectionery products is increasing. . and wise investment in $N.G Moving production to low cost countries.• %ew markets. )ndia. global sourcing and procurement.. organic and natural confectionery demand appears strong. 7owAfat. $ussia. .
[4tars are the leaders in the business but still need a lot of support for promotion a placement. we also ask. 4tars are likely to grow into cash cows.BCG MATRIE OF THE COMPANY /ut the question is. 4tars are defined by having high market share in a growing market. 9nowing what we areselling helps managers to make decisions about what priorities to assign tonot only products but also company departments and business units. The /. how do we e1actly find out what phase our product is in. . These groups are e1plained below: BCG STARS Fhigh growth. high market shareG *ere youEre wellAestablished.5 matri1 reaches further behind product mi1.and how do we classify what we sellR +urthermore. [)f market share is kept.5 matri1 can help with this. where doeseach of our products fit into our product mi1R 4hould we promote oneproduct more than the other oneR The /. and growth is e1citingJ These are fantastic opportunities. and you should work hard to realize them.
they are in high growth markets so the potential to make money is there. /ut. [/ecause of the low growth. [. low market shareG . low market shareG These are the opportunities no one knows what to do with. [. [Uuestion marks have high demands and low returns due to low market share. They arenEtgenerating much revenue right now because you donEt have a large marketshare. [The marketing strategy is to get markets to adopt these products. high market shareG *ere. [These products are in growing markets but have low market share.BCG )UESTION MARKS Fhigh growth. [)f competitive advantage has been achieved. These opportunities needserious thought as to whether increased investment is warranted.ows. cash cows have high profit margins and generate a lot of cash flow. *owever itEs only worth e1pending a certain amount of effort.ash cows are in a position of high market share in a mature market. [The best way to handle Uuestion marks is to either invest heavily in them to gain market share or to sell them. youEre wellAestablished. [)nvestments into supporting infrastructure can improve efficiency and increase cash flow more. BCG DOGS Flow growth.ash cows are the products that businesses strive for. promotion and placement investments are low. Uuestion Marks might become 4tars and eventual . [Uuestion marks are essentially new products where buyers have yet to discover them.because the market isnEt growing and your opportunities are limited. BCG CASH CO3S Flow growth.ash . [These products need to increase their market share quickly or they become dogs. but theycould Lust as easily absorb effort with little return. so itEs easy to get attention and e1ploit new opportunities.
)n these areas.ogs are in low growth markets and have low market share. you wonEt enLoy the scale economies of thelarger players. [. so itEs going to take a lot ofhard work to get noticed. [ &1pensive turnAaround plans usually do not help . -lso. your market presence is weak.ogs should be avoided and minimized. [. so itEs going to be difficult to make a profit.
\ \ \ %ewspapers procedures Target To these the environment of geographic area was area and of etc. %. )nternet Magazines \ +inally the collected data and information was analyzed and compiled to arrive at recommendations #sed to obtain information on . 4econdary data has been used to support primary 6rimary "bservation data was Uuestionnaire data collected using wherever the following needed. secondary required.adbury and its competitor history. -s the prime obLective of the proLect is to compare . given.-. as one continuously observes the surrounding 6rocedure \ \ data 4ources policies.adbury with the e1isting competitors in the market and the impact of %estle on . observation method has been continuous with the questionnaire method. the questionnaire method.(&+ #&(-$":• )f government increases the ta1 rate on chocolates than customer have to pay more for it ."7"5' -chieving accuracy in any research requires in depth study regarding the subLect. techniques Method Method The main tool used was.* M&T*". current issues.adbury.elhi.$ and was questionnaire works in. wherever geographical conclusion he research .E:-"& $&4&-$. given. the research methodology adopted is basically based on primary data via which the most recent and accurate piece of first hand information could be collected. PEST ANALYSIS P$+. methodology -ligarh. .
S$(. -s part of . this will depend on the quality of the dairy milk and need. This dam not only acts as a maLor ground water replenishing source for the bore wells in the factories and surrounding community.). but is also a stopover location for some of the migratory birdsJ 6)"%&&$)%5 . it has . Taste and preference:A .adbury has pioneered the development of cocoa cultivation in )ndia. 4o the demand will be according to the taste and preferences of the variety. +or over two decades. More the income than more will people buy.adbury )ndia has a tradition of caring for the environment and enriching the quality of lives of the communities we live and work in.adbury has wide variety of products and . 2arious steps taken by .4 4T"6 "2&$ -T "#$ /-%5-7"$& +-. of them is dairy milk. )ts different • varieties are fruit and nut.adbury )ndia are: M)5$-T"$' /)$. )ncome:Avariation in income will affect positively or negatively on dairy milk.DM than normal dairy milk of 8 $s will be of 8. 3illingness to buy:Ademand of chocolates will depend on the persons willingness to buy. More demand will depend upon the buying power of consumers.(:• • • • )n festival seasons the demand of chocolates increases. almond.". )f inflation rate increases than it will affect fmcg sector so dairy milk also will be affected.8D. E($'$%.adbury )ndiaEs efforts to continuously increase water conservation its /angalore factory has constructed a check dam to store the rainwater.>CB . through a variety of resultAoriented programs.&+:. raisins. • • )f some party such as congress comes into power than it will affect positively or %egatively depending on ta1 and norms.#7T)2-T)"% )% )%..T"$'J 3ater is a precious resource.".:A4ince .)f ta1 increase by.
*ardly surprising then that the .adbury treeJ T!(5'$+$1.ocoa tree is called the .worked with the 9erala -griculture #niversity to undertake cocoa research and released hybrids that improve the cocoa yield. $efrigeration power can be improved by new technology so that cold storage product such as dairy milk and other milk products can be stored well and long for much more time . its efforts have increased cocoa productivity and touched the lives of thousands of farmers.(&+: • • Milk quality can be improved much by technology.
each with different needs and wants. . material states income etcVG The lifestyle of consumers Fi.adbury takes into account all these factors when producing a range of products. )t targets different segments within the market.PORTERS 5 FORCES MODEL C&72*". such as the.e. Markets segmentation can be defined in a number of ways such as: .onsumers are groups. their interests and activitiesG the benefits which consumers look for in a product or on the occasions when the product might be consumed.F/ M&"4!.emographic variables Fe.g. gender.S!1%!'Market place for any product is comprised of many different segments of consumers. . .
+rom a treat for kids. . The market itself has become more broad based. The battle. +ruit N %ut. %estle is putting up a tough fight.adbury’s 6erk and snack range. with minor player taking the rest. thanks to the initiative taken by the . it facilitated the repositioning of .S5&"! The )ndian chocolate market is getting bigger and better.adbury )ndia are launching indigenous product made to international standards. They include product such as . with a share of around @DM.adbury’s sub brands in the basket. Though with a much smaller portfolio.rackle. %utties. The reposting of .adbury’s range ? 8 4tar. is between . chocolate are now being positioned near meal substitutes. C5$($+&-! M&"4!. companies like . while other did not quite take off. /reak segment ? products which are normally consume as a snatched break and often with tea and coffee. though.airy Milk in . . taken home consumed at a later stage. "f the @D. -mul has about 8M of the market.adbury’s .ricket commercial by "gilvy and MatherG grew the entire milk chocolate by @DM. 4ome o the strategic clicked. /utterscotch N Tiffns ? a new lease of life. Kclairs.airy Milk.>>B as the Wreal taste of life Fthrough the 4lice of 7ife and . and gave the . Take home segment ? this describes product that are normally purchased in supermarkets. eating these and then.adbury’s . the premium segment Fcomposing imported varietiesG is opening up on the other. 5ems. )mpulse segment ? these products are often purchase on impulse. .adbury account for about CDM followed by %estle. )n other words. for e1ample .adbury and %estle.DDD tonne chocolate market worth about $s. BDD crore. 3hile on one hand.adbury )ndia during early nineties. in the sense adults are an important target segment now.
adbury has BM of the market share in this segment. .<M to $s. 5. .. 6arle.DDD for market south and east are large market for drinks.=M and pork with BM. 3hite drinks accounts for almost two third market of the <@.MG top line growth in @DDD. . 9hane 9a /hanna and the 9arwa .BM market share in food drinks segment.adbury managed to record a double digit F.adbury also has a strong brand vita in the malted health drink category which account for @BM of turnover. 4ports are clear winners.airy Milk. The company achieved a volume growth of 8.M among those who e1pressed an opinion saying that they like advertising for the brand .adbury’s /ourn 2ita is leader in the down drink coca based segment in the white drink segment 4mith 9line’s *orlicks in the %estle Milo .onfectionary sales accounting for .. the M%.)n the food segment.The company is pushing the gifting segment.adbury’s turnover. 6ary’s $avalgoan.@M.adbury bold . accounting for largest proportion of all )ndia’s sale. .M throw in its weight with .8 lakhs and consumer to HD million. with launch of sugar based confectionary goodly and fruits.@M of turnover is contributed largely by Kclairs. through occasion linked gifts.andico.espite tough market condition and increased competition . without much success.MM+ nitramul and other 4mith 9line brand /oost.s such as !oyco and 6erfetti have aggressively e1panded their presence in the country in the last few years. %et profit rose sharply by B. 9hane 3alo 7o. The company attempted e1panding its confectionary product portfolio. 7eading national players are nutrine. $educed material and energy cost and tioter control over working capital over working capital and capital e1penditure enabled the company to improve the profitability. !oyoco )ndia and 6erfetti.hocolates contribute to HBM of .@ with . .ompany added < million new consumers and saw its outlets grow to B. Maltova and 2iva .adbury was clearly %o. . /ritannia is the leader brand with @. +or the . Malted food drinks category consists of white drink and down drink. There e1ists an even larger unorganized market in the confectionary segment. This was achieved through innovative marketing strategies and focused advertising campaign foe flagship brand . .auth.howlate company. 8@D million.. .<M to which . .
. the share of chocolate in H. The initiatives in the terms of development a long term domestic coca a sourcing base would field ma1imum gains when commodity prices start moving up.MG each. The company is today the second best manufacturing location of . The company has added < million new consumer in the current year and how has consumer base of HD million although the growth in absolute numbers is lower than targeted. )n terms of manufacturing management focus is on optimizing manufacturing efficiencies and creating a world class manufacturing location for . 6arle and south based -run 7e 5ram with 8M each. )t appears that company is likely to play the value game to e1pand the market encouraged by the recent success of its low priced Wvalue for many packs’. &1pand the consumer base.. &fficient sourcing of key raw material i. 2arious measures are undertaken in all areas of operation to create value for the future.M and Kclairs. )n the branded impulse market.<M factor like changing attitude. higher disposable income.e. coca through forward purchase of imports.Tied for the brand place are -mul. higher local consumption by entering long term contract with farmer and undertaking efforts in e1panding local coca area developing. the . a large youth population.adbury’s 4chweppes in the world. and low penetration of chocolate F@@M of urban populationG point towards a big opportunity of increasing the share of chocolate in the branded impulse among the costly alternative in the branded impulse market. • • • #se of it to improve logistic and distribution competitiveness #tilizing mass media to create and maintain brands.adbury’s share in the impulse segment is B. %ew channel of marketing such as gifting and child connectivity and low end value for money product for e1panding the consumer base have been identified.HM and . F*-*"! S-"&-!1.isappointment among bid brands 9issan and Maggi and 9wality 3alls F.
The company would be able to not only provide greater variety. when sales usually dip due to the fact that the heat effects product quality and thereby consumption.'1 -$ -*"'$<!" . )t is of the view that size of this imported premium market is look small to threaten its own volumes or sales in fact.'1 -$ -*"'$<!" C$'-".adbury 4chweppes portfolio. lower barrier to trade and the advent of all global players in to the country.'1 P"$7*(.company has been able to increase the width of its consumer base through launch of low priced products. where it could optimally use the global . The only concerns that the company has in this regard is the current high level of duties. the company looks at the tree important as an opportunity.'4 5GM GH 32M 2=1= 64M 12M 24M .: C$'-". • The above are some steps being taken internally to improve future operation and profitability.>>8 C5$($+&-! S*1&" C$'#!(-. which limit the opportunity to launch value for money products. This would be really effective in maintaining consumption in summer. C5&'1. but it would also be more cost effective to test market new product as well as improve speed of response to change in consumer preference through imports. • )mproving distribution quality by addressing issues of product stability by installation of visi coolers at several outlets.2*-.'1 F$$7 D". -t the same time the management is also aware of e1ternal changes taking place in the competitive environment and is taking steps to remain competitive in the future environment of free imports.2*-. The management is not unduly concerned about the huge deluge of imported chocolate brands in the market place.M.
++.'1 D.$' C$'/*%!"/ 4 =H 14 2H FINANCIAL ANALYSIS .2*-./-".'4 E:0&'7.$' 45==== R!-&. F$$7 D".M&"4!.2*-.C*""!'.+ O*-+!6= M.$'&"./-".S5&"! C5$($+&-! 6G 2H S*1&" C$'#!(-.$' R!&(5 2==1 I D.
L$&' F*'7/ . the money revolves from one person or business to another.!/ -n .-. RATIO ANALYSIS . collection period is derived as . .-.-. *ence..which is less than the ideal ratio is @:./#$'ounting and ta1 carrying values.@.ebtors Turnover $atio shows the amount of credit sales has been increased.urrent $atio shows an average ratio of .< days .&2. .8.ash $atio shows as average greater than its ideal ratio that is D.SOURCES OF FINANCE S5&"! 5$+7!"/ F*'7 4hareholder funds is all the money belonging to common stock shareholders which includes the balance of share capital. the anticipated and enacted income ta1 rate.+. D!#!""!7 T&: L. . This liability may or may not be realized during any given year./#$'ount on a companyEs balance sheet that is a result of temporary differences between the companyEs . all profits retained and money classified as reserves. which makes the deferred status appropriate. and estimated ta1es payable for the current year. as repayments are made. funds become available for new loans to other businesses.7oan +und is a source of money from which loans are made for small business development proLects.loan is made to one person or business at a time and..
C> D...&/T"$4 T#$%"2&$ $-T)" %&T-44&T4 T#$%"2&$ $-T)" ..9 $-T)" .-4* $-T)" . )nventory Turnover ratio implies that the )nventory has been utilized efficiently. RATIO .#$$&%T -44&T4 T#$%"2&$ $-T)" )%2&%T"$' T#$%"2&$ $-T)" .>@ FYF1= . D.D.C@ D.<B @D..<> C. 5ross profit ratio is fluctuating during the period of study.>.B> D.&/T &U#)T' $-T)" &U#)T' $-T)" %&T 6$"+)T $-T)" FYF=G . D.#$$&%T $-T)" U#).B> D.< H. )n the calculation of 3orking capital Turnover $atio there is an adequacy of fund e1cept the year @DD>A@D.@ .DC D. =...=.8= .>8 @C.C@ @D.@@ .8D D.B.CH @B.== @.
vii. The following methods of analysis are generally used: i. /alance 4heet @.<! 2&+&'(! /5!!- .oAoperative /ank 7td.ash flow analysis $atio analysis . iii. +rom practical point of view generally.omparative 4tatement and $atio -nalysis is used to study the financial statement of "rissa 4tate . -ny statement prepared in a comparative form will be covered in comparative statements. C$%0&"&-. two financial statements .<! /-&-!%!'-/: The comparative financial statements are statements of the financial position at different periods of time. The elements of financial position are shown in a comparative form so as to give an idea of financial position at two or more periods. ./: .&+ A'&+..(!/ $# F. v.M!-5$7/ $" D!<.%umber of methods or devices are used to study the relationship between different statements. vi.ommon ?size statements +unds flow analysis .ostAvolumeAprofit analysis )n this proLect the .'&'(.omparative statements Trend analysis . ii. )ncome 4tatement C$%0&"&-./. iv.
bills receivable. -n increase in current assets ./#$'ompanied by the increase in current liabilities of the same amount will not show any improvement in short term financial position.third column is used to show this increase in figures. show an increase in the second year over the first year.urrent +inancial 6osition and 7iquidity 6osition @. The fourth column may be added for giving percentage of increases and decreases.oncern . The comparative balance sheet has two columns for the data of original balance sheets..The comparative balance sheet analysis is the study of the trend of the same items.'!/ #$" I'-!"0"!-&-. The e1cess of current assets over current liabilities will give the figure of working capital. .$' $# C$%0&"&-. The . 6rofitability of the . )f liquid assets like cash in hand. this will improve the liquidity position of the concern. "ne should study the increase or decrease in current assets and current liabilities and this will enable him to analyse the current financial position. The changes can be observed by comparison of the balance sheet at the beginning and at the end of a period and these changes can help in forming an opinion about the progress of an enterprise. The increase in working capital means improvement in the current financial position of the business. etc.-. The changes in periodic balance sheet items reflect the conduct of a business.7!+. The second aspect which should be studied in current financial position is the liquidity position of the concern. group of items and computed items. +or studying the +inancial 6osition and short term +inancial 6osition of a concern.. G*.<! B&+&'(! S5!!-: 3hile interpreting comparative balance sheet the interpreter is e1pected to study the following aspects: . group of items and computed items in two or more balance sheets of the same business enterprise on different dates. cash at bank. debtors. one sees the working capital in both the years. . 7ong term +inancial 6osition =.
@. etc. various resources and surpluses.<! I'($%! S-&-!%!'-: The income statement gives the results of the operation of a business.-. -n increase in fi1ed assets should be compared to the increase in long term loans and capital. long term liabilities and capital.-./#$'ounts may mean issue dividend. "ne cannot say if short term financial position is good then long term financial position will also be good or vice versa./#$'ount and the other resources created from profits will mean an increase in profitability to the concern. The changes in absolute data in money values and percentages can be determined to analyse the profitability of the business. -fter studying various assets and liabilities an opinion should be formed about the financial position of the concern. ./#$'umulation of stocks for want of customers./#$'ount of . =.-. -n increase in inventory may increase working capital of the business but it will not be good for business.concluding word about the overall financial position must be given at the end. The study of increase or decrease in retained earnings. The decrease in such .wise policy will be to finance fi1ed assets by raising long term funds. The proper financial policy of concern will be to finance fi1ed assets by the issue of either longAterm securities such as debentures. The new aspects to be studied in a comparative balance sheet questions is the profitability of the concern.increase in inventory can be on . The long term financial position of the concern can be analysed by studying the changes in fi1ed assets. The comparative income statement gives an idea of the progress of a business over a period of time. loans from financial institutions or issue of fresh share capital. bonds. . 7ike comparative balance sheet . decrease in demand or inadequate sales promotion efforts.-. C$%0&"&-. issue of bonus share or deterioration in profitability of the concern. will enable the interpreter to see whether the profitability has improved or not. B. -n increase in the balance of profit and loss . )f the increase in fi1ed assets is more than the long term securities then parts of fi1ed assets have not only been financed from long term sources.
3hen all nonAoperating e1penses are deducted from operational profit. %on operating e1penses such as interest paid.income statement also has four columns.'!/ #$" I'-!"0"!-&-. The profitability will improve if increase in sales is more than increase in costs of goods sold. decrease the figure of operating profit. The amount of gross profit should be studied in the first step.$' $# C$%0&"&-. =. The change in individual e1penses should also be studied. The increase or decrease in sales should be compared with the increase or decrease in costs of goods sold.decrease in operating profit may be due to an increase in operating e1penses or decrease in sales. . payment of ta1. The increase or decrease in net profit will give an idea about the overall profitability of the concern. losses from sales of assets. 4ome e1penses may increase due to the e1pansion of business activities while others may go up due to managerial inefficiency. selling and distribution e1penses should be deducted from gross profit to find out operating profits.. -n increase in operating profit will result from the increase in sales position and control of operating e1penses. -n increase in sales will not always mean an increase in profit. -n increase in net profit will gave us an idea about the progress of the concern.<! I'($%! S-&-!%!'-: The analysis and interpretation of income statement will involve the following steps: . The second step of analysis should be the operational profits.7!+. G*. we get a figure of net profit. The operating e1penses such as office and administrative e1penses. . @. 4ome non operating incomes may also be there which will increase net profit. writing off deferred e1penses. +irst two columns give figures of various items for two years. etc. Third and fourth columns are used to show increase or decrease in figures in absolute amounts and percentages respectively.
7iquidity or short term solvency analysis @. bankers.orporate &1cellence @. investment advisers. -ssessing .apital structure or gearing analysis B.'&'(./.A'&+./: +inancial statement analysis involves evaluating different aspects of a business enterprise. analyst. creditors.A'&+.$' $# F.&+ A'&+.$'/ $# F.%.'&'(. +orecasting bankruptcy B. etc. )t should be mentioned whether the overall profitability of the concern is good or not. Market strength or investor analysis 8.B. . generally. which are of great importance to different users such as management. F$(*/ $# F.-&-.././: +ollowing are the application of financial analysis: .. 5rowth and stability analysis A00+. the following analyses are made while making +inancial 4tatement -nalysis. -n opinion should be formed about profitability of the concern and it should be given at the end. 6rofitability analysis =. . /ut.&+ S-&-!%!'. the analysis is based on the information available in the ./.&+ S-&-!%!'.'&'(. investors. 6redicting bonds ratings H. !udging credit worthiness =.(&-./: +inancial analysis is a powerful mechanism of determining financial strengths and weakness of a firm. 2aluing equity shares 8. &stimating market risk L.
/#$'ounting procedure by a firm may often make financial analysis misleading.!6 $# R&-. it does not give e1act position. .ifferent people may interpret the same analysis in different ways. etc.-. -s the financial statements are prepared on the basis of a going concern. the financial analysis suffers from serious inherent limitations of financial statements. )t is the process of establishing and interpreting various ratios Fquantitative relationship between figures and group of figuresG. summed up as below: i. )t does not consider changes in price levels. 4ome of the important limitations of financial analysis are. Thus./ I'-"$7*(-.$ A'&+. O<!"<. Thus . ii./#$'ounting concepts and conventions cause a serious limitation to financial analysis. Through ratio analysis financial statement can analyse more clearly and decision made from such analysis. changes in the . ./.financial statements. vi. and personal Ludgement.hanges in .-./#$'ounting policies of a firm. +inancial analysis is based upon only monetary information and nonA monetary factors are ignored. The analyst has to make interpretation and draw his own conclusions. The readers are advised to relate the limitations of financial statements as given in the previous chapter and also the limitations of ratios as a tool of financial analysis as discussed in $atio -nalysis. windows dressing of financial statements. )t is one of the most powerful tools of financial analysis.-. v. iv./#$'ounting concepts and conventions.-. however. -nalysis is only a means and not an end in itself.$': $atio analysis is one of the techniques used to analyse the financial statements. iii. The financial analyst has also be careful about the impact of price level changes. . )t is only a study of interim reports. .
is an e1pression.-./: *elpful in decision making. . The following are the four steps involved in the ratio analysis: i. of the quantitative relationship between the U/! &'7 S. or the ratios developed from proLected financial statements or the ratio of some other firms or the comparison with ratios of the industry to which the firm belongs.alculation of appropriate ratios from the above data.alculation of mere ratios does not serve any purpose.omparison of the calculated ratios with the ratios of the same firm in the past. ii. unless several appropriate ratio are analysed and interpreted. )nterpretation of the ratios. . N&-*"! $# R&-./: $atio analysis is a technique of analysis and interpretation of financial statements././#$'ountant’s *andbook by 3i1on 9ell and /edford. the pulse rate or the body temperature and their interpretation depends upon the caliber and competence of the analyst. The ratios may be used as a symptom like blood pressure.. 4election of relevant data from the financial statements depending upon the obLective of the analysis. )t is only a means of better understanding of financial strength and weaknesses of affirm. iv. a ratio numbers0. There are a number of ratios which can be calculated from the information given in the financial statements.#./. )t is the process of establishing and interpreting various ratios for helping in making certain decision.(&'(! $# R&-. iii.$ A'&+. ratio analysis is not an end in itself. but the analyst select the appropriate data and calculate only a few appropriate ratios from the same keeping in mind the obLective of analysis.1'. *elpful in financial forecasting and planning. . *owever./#$'ording to .$ A'&+.-. .
*elpful in . *elpful in evaluation of financial position. *elpful in efficiency appraisal. *elpful to investors. financial institution. . *elpful in communication. employee.ontrol. *elpful in coAordination.
HR POLICIES . STRATEGIES .
/#$' limited EDUCATIONAL INSTITUTES various management institutes. medical . etc.-. *owever some of the sources are as follows:A TRANSFERS The employees are transferred from one department to another .ampus interviews are arranged in leading institutes and universities. ./#$' limited PROMOTIONS the employees are promoted from one department to another with more benefits and greater responsibility based on efficiency and e1perience.-.-. The main advantage of this method is that it has a wide reach. so it is used by ./#$'. This source is used to recruit labor for construction Lobs./#$'ording to their efficiency and e1perience in .-. )n other cases. $ecruitment is a continuous process in . however child labor is not used by the company .ampus $ecruitment and it is also used by the company LABOUR CONTRACTORS Manual workers can be recruited through contractors who maintain close contacts with the sources of such workers. are a good source of recruiting well qualified e1ecutives.olleges etc. This source is known as . PRESS ADVERTISEMENTS -dvertisements of the vacancy in newspapers and Lournals are a widely used source of recruitment in the company. with adequate opportunities to look for suitable candidates both internally and from outside. They provide facilities for campus interviews and plas.SOURCES OF RECRUITMENT CADBURY offers employment opportunities in a wide range of functions. applications are invited for specific vacancies announced through advertisements in leading newspapers or announced in this website. They regularly hold walkAin interviews in principal cities.-. The process of recruitment in ./#$' is fair and transparent. engineers. engineering colleges.
. -pplicants are generally invited on the basis of specific advertisements in newspapers and websites. -dvertising the vacancy B.ommittee of officers called the . -rrange interviews . )n some cases. .-. 4hortAlisting H.ommittee handles the entire recruitment process comprising screening of applications.' CADBURY L-7 1./#$' is a very fair and transparent process with adequate opportunities to look for suitable candidates internally as well as from outside. T5! 0"$(!// $# R!("*. preliminary shortAlisting. interviews and final selection. &very attempt is made to make the selection process as obLective as possible by incorporating tests of competence..entral $ecruitment . -ll decisions of the recruitment committee are recorded in respect of each candidate..OF RECRUITMENT $ecruitment in . Managing the response 8.-%!'.andidates are informed of their shortAlisting and selection immediately after the interview or at the earliest thereafter. outside consultants are retained. =. )dentify vacancy 6repare Lob description and person specification @.
These cover education. retirement benefits. +unctional training needs are identified and conducted by functional departments while . colleges and centres for learning and education.-. "ften these schools are the most preferred centres of learning in the district and adLoining areas.-../#$' provides funds and infrastructure to help set up local schools. BENEFITS OF COMPENSATION SYSTEM &mployee welfare receives prime attention at . This is so that training needs can be assessed obLectively. E7*(&-./#$'.ompetency and .ompetency -ssessment and Training and .orporate *$ organizes competency and developmental inputs. . They offer attractive scholarship allowances for children studying at places away from their parents./#$' employees but also more importantly to children from rural areas who do not have . 3e have several schemes for general welfare of employees and their families. .-.-.$' &ducation is imparted not only to children of ./#$'ess to any medium of information or education.-. merit . Training is imparted to take care of an individual’s career development as well as functional and skill enhan.areer development. communication skills and ./#$' townships have e1cellent schools that are often the best in the district. &ducation at these schools is subsidized for employees’ wards.TRAINING AND DEVELOPMENT PROGRAMME OF THE COMPANY "ur new 6erformance Management 4ystem incorporates a process called . . loans and financial assistance and recreation facilities.evelopment training inputs include 4kill and general performance enhan. healthcare./#$' schools maintain high standards and are open to other children of the vicinity.-. 3herever possible.evelopmental %eeds wherein appraisers are specifically called upon to identify and assess training needs of employees at specific intervals that do not coincide with 6erformance -ppraisals.
ambulance. referrals and tieAups with reputed hospitals for specialised treatment. .$' -t our plants and factories./#$'ommodation based on their entitlements. the employees are given free electricity. residential premises as well as a scheme that provides for supply of at subsidized rates to those building their own houses. employees are provided furnished and unfurnished . These houses are wellAmaintained and periodically upgraded. camps and programmes. H!&+-5 C&"! 7iberal medical benefits are made available to employees and their family members by way of reimbursements towards normal medical treatment. F. domiciliary treatments and special sanctions for serious illness. &ach of their townships has wellAequipped health care centres with qualified medical staff and facilities. .&+ A//.'&'(.-. offer medical help. -t many locations. )n addition. &ach factory has a medical centre with fullA fledged doctors and the latest of basic equipment. there are regular health checkups. Mobile medical services are provided in the vicinity and regular medical camps are held to eradicate diseases.-. free water supply and free bus facility for nearby places and schools. treatment and preventive care. CADBURY$%%$7&-./-&'(! &mployees are eligible to apply for loans and financial assistance for various purposes such as purchase of assets.scholarships for outstanding children and financial assistance for employees’ children to pursue higher professional education./#$' takes pride in providing various forms of medical assistance to the families of their employees and also to all those living in surrounding villages.
: The recruitment process begins with the human resource department receiving requisitions for "!("*.-%!'.from any department of the company. its performance management system and its overall business performance. .$' )n addition to periodic internal &mployee 4atisfaction 4urveys.-. These contain: ./#$' is a safe place to work Management is competent in running business &mployees feel good about what we do for society 6roud to tell others ) work here Management thinks positively The overall findings show significant Lob satisfaction at all levels as also deep respect for the company. R!("*..'1 -5! <&(&'(.!! S&-./#$' has also retained reputed firms like Mercer and /oston .-%!'#$" CADBURY The recruitment and selection is the maLor function of the human resource department and recruitment process is the first step towards creating the competitive strength and the "!("*.-.onsulting 5roup to study our internal work environment and employee policies and suggest areas of improvement. .#.-%!'. -nd from time to time. They share below salient points of the latest survey of employees: 6eople are treated fairly regardless of religion and gender ./#&(-. E%0+$.( advantage for the organisations.general recruitment process is as follows: ] I7!'-. They participate in &mployee 4atisfaction and 3ork 6laces 4urveys conducted by reputed e1ternal agencies and organisations like *ewitt -ssociates 5row Talent./-"&-!1. Recru%t&ent #r$ce involves a systematic procedure from sourcing the candidates to arranging and conducting the interviews and requires many resources and time.
7ocating and developing the sources of required number and type of employees F-dvertising etcG. . conveying the decision and the appointment formalities.'. -rrange interviews C. • • -rranging the interviews with the selected candidates. I'/-"*(-.. • 4hortAlisting and identifying the prospective employee with required characteristics.0"$(!// is immediately followed by the selection process i.uties to to of be be filled persons performed [ Uualifications required • • 6reparing the Lob description and person specification. 6repare Lob description and person specification =. )dentify vacancy @.$'&+ D!/.-%!'. 4hortAlisting H.1' O# T"&. -dvertising the vacancy B.onducting interview and decision making The "!("*.[ [ [ 6osts %umber . the final interviews and the decision making. .'1 P"$1"&%%! I' CADBURY S .onducting the interview and decision making . Managing the response 8.e.
Their &1isting 9nowledge. c.learly 4pelt "ut.The 6rogramme .oncentrate -nd .uring The . )f -ny.ushion 6eriods 4hould /e 6rovided.an /e 2ery )nteresting.evelopments -nd $equirements. The 7evel "f The 6articipants. The 6rogramme . g.esired /y The 6articipants . O2D!(-.esigning The 6rogramme 4chedule 4hould %otice +ollowing 6oints: a. 4kills -nd &1perience 4hould /e 9ept )n Mind /efore +inalizing The 6rogramme 4chedule To 9now +rom 3hat 7evel "f 9nowledge The Trainer 4hould . &ither The 7evel "f .'1 F$(*/ .o %ot *ave To 7earn Those -spects 3hich They -lready 9now -nd 3henever 4uch 4ituation )s +aced /y The +aculty. d. ./ D!#. e.leared.esign "f The Y6rogramme 3ould &nsure That 6articipants .lear To 6articipants -lso.ourse "f The 6rogrammed May /e 6lanned -nd 4ome . f. %ot "nly )t 4hould /e Mentioned )n The 6rogramme 4chedule /ut )t Must /e Made . +le1ibility )n The . Mi1ing 6ractical 3ith Theory 4essions.'.oordinator 4hould 6repare /rief 4ynopsis "f &ach Topic To /e . b.iscussion May /e )ncreased "r 4ubLect May /e . Training . Uuoting +rom 6ersonnel &1periences -nd -llowing Time +or . CADBURYS .iscussion -nd -bsorption. -n )nbuilt +eedback 4ystem To +acilitate $evision. -dequate Time 4hould /e -vailable +or .overed .<! $# P"$1"&%%!: . The "bLective "f The 6rogramme 4hould /e .arry The 6articipants 3ith *im Trill &very -spect "f The 4ubLect )s .hanged.ase The 4tandardized 4ynopsis -re %ot -vailable -nd *e May $evise "r )mprove The 4tandardized 4ynopsis -lso )n The 7ight "f 7atest .oing !ustice To -ll The 4ubLects.oordinator 3hile . &nriching &1perience )f The +aculty 6rovides 2ariety.uring The 6rogramme )n .
"bLective "f -ny Training 6rogramme )s 2ery 4trongly $elated To Training %eeds "f The "rganization N .evelopments.!'(y FTo )mprove &fficiency -nd 4peed "f *andling TransactionsG E:0$/.'1 FTo %ew .-.utting &dgeG 7 C"!&-.++/ F)f &1istent /ut %eed )s There To 6rovide .'1 O# S4..++/ F)f %ot &1isting &arlierG B*.'1 O# S4. 4ome "f The #sual "bLectives -re: & ( ! # 1 D!<!+$0.'1 O# S4.efining The +ocus -nd The "bLective "f The 6rogramme )s 2ery )mportant "f . )n +act .'1 U0 & C&7"! $# A T"&.++/ F7ike Training 6articipants +rom /ranch 4mallP4si 7oans To *andle 7arge /orrower ./#$'ountsG. &nvironmentG U01"&7.esigning 6rogramme. 2 S5&"0!'.(.'!7 P!"/$' I%0"$<.efining +ocus -nd "bLective.'1 P"$#.+7. Target 5roup )s -lso )mportant.'1 A6&"!'!// .orporate &1pectations +rom The Training 4ystem.
which cannot be moved. workshop activities are arranged by using process layout. bau1ite and ironAore. precalcining. 3ithin the plant. OTHER RA3 MATERIALS. "nce the raw materials are prepared and converted into rawA meal by mi1ing different raw materials in predetermined proportion. calcinations for conversion of raw meal into clinker and cooling of clinker would use product layout. which require crushing. whereas the packing and dispatch operations of the through trucks need product layout.DIFFRENT SUPPLIERS IN DIFFRENT PLANT They have implemented a 4-6 based &nterprise $esource 6lanning F&$6G system for the 6rocurement function. )n cases of repairs of kiln in plant. a fi1ed layout is to be used.PRODUCTION POLICIES PRODUCTION LAYOUT manufacturing need process layout for rawAmaterial preparation. clay. grinding and mi1ing of the various raw materials such as limeAstone. . production processes such as preAheating.entral procurement is divided into the following maLor groups: .
/#$'. arising out of a focus on quality and process improvement. "ur procurement policy has a clearly defined code of practice for procurement conduct and encourages fair and open competition in markets. There is a 4eparate proLects head for procurement of capital equipment and purchases. )UALITY CONCEPT USED BY THE COMPANY 6roduct . innovation and evaluation. -dequate care is taken to ensure transparency in procurement processes. usually the leading =AB vendors of their particular industry segment who are technically and financially sound and have the intrinsic capacity to supply material of desired quality and on time.onsumable materials -dministrative N office supplies 4ervices 6acking The structure provides for procurement managers at regional level and plants. +uels and 5ases Maintenance spares 3earing parts.-.evelopment has always been an important activity at . . SUPPLIER RELATIONSHIPS . $aw materials &nergy./#$' treats its vendors as business associates./#$' prefers vendors who demonstrate good corporate citizenship and promote sustainable development. -ll vendors are treated with respect and dignity.-. .-. . )t has been a constant partner. driving research. "ur vendor base includes reputed manufacturers and trusted brand names.
. Maintaining this lead calls for harnessing the resources and e1pertise of the company A from applied research and production to marketing./#$'ordingly. all . This demonstrates our tradition of providing reliable and consistent quality through the application of modern technology./#$' factories are equipped with stateAofAtheAart process control instrumentation and associated quality control and testing laboratories manned by qualified personnel.-. .-.-.-. Today. Uuality 4ystems certification.. all ./#$' has effectively pledged its reputation as the market leader in the quality of ./#$' plants have the )4" >DD./#$' specifications e1ceed those set by /)4 by a wide margin. and Lustifies the preferences of a nationwide customer base. . -s a result of this focus on quality.-.
omplaint towards zero $educe tool cost Minimizing down time Motivating N training to all employees H!&+-5 &'7 S&#!-. rework "n time delivery . by using latest mfg. controlling waste. O2D!(-. )*&+. technology with involvement of all employees and our valued suppliers to achieve e1cellent quality N on time delivery by continually improving Uuality Management 4ystem.(. *ealth and safety of our employees.(. )4" certification and production policies as part of group program to guarantee unsurpassed Uuality and $eliability.-. 3e at *95$"#6 is committed to organizational growth by providing precision quality components through enhancing customer satisfaction. P$+.ustomer . safe production lines. 3e firmly believe that.-.:: P"$7*(-.<! • • • • • • $eduction in $eLection. P$+. )*&+.$' P$+. who are an asset to . :: 5roup is utilized its production natured over the years to create reliable.(. comprehensive schedule is being implemented at all group companies facilities to minimize manpower requirement and streamline operations.
The 6. through ongoing going design and development. is most importance. manufacture and sale of reliable. )t is the first )ndian company introduce vehicles with &uro ) and &uro )) norms. -nd to control the quality of its cars 6N5 applies various stringent measures during . 6N5 is committed to ma1imizing customer satisfaction and strives to achieve the goal of e1cellence. for improving levels of efficiency and productivity within its premises and ancillaries.H>B>:@DD@. compatible with the environment./# of 6N5 has received the certificate of approval of its quality management system FUM4G from /ureau 2eritas . activities and operations. by continual improvement.ertification F/2. for compliance with )4" P T4 .the company.:@DDD certificate from /ureau 2eritas Uuality )nternationalA/2U) in !uly @DD=."$'%!'-&+ P$+. E'<.(. production. activities and operations. quality products and services of international standards. safe. )n recognition of the )nterest of the society in securing sustainable industrial growth. Therefore we are committed to bring safety on top of mind for all employees by maintaining high standards of safety culture with all manufacturing processes. T4 FTechnical 4pecificationGA. . using environmentally sustainable technologies. installation and service of automotiveArelated products.G. )*&+.H>B> defines the quality management system requirements for the design and development. costAeffective.-. M&'&1!%!'- : 6N5 has led the )ndian automobile industryEs antiApollution efforts by introducing cleaner engines.lima1 &ngineering &nterprises affirms that it assigns high importance to promotion and maintenance of a pollution free environment in its all manufacturing processes. 6./# plant in 6une has obtained )4" >DD.
>>H for &nvironmental Management 4ystem F&M4G 3$"4 automotive M!&/*"!%!'sector in : )ndia. [ #se of environmentally sustainable technologies N practices for prevention of [ . Uuality.adburytors in all the shops. .ompany to introduce the /alance 4corecard 4ystem in The scorecard incorporates 4U. other related industries N agencies to pollution and bring the continual in improvement international in environment practices. operations and services on the environment.onserve natural resources and energy by minimizing their consumption N wastage.adburyts are held by the inAhouse . )t strives to: [ $educe the emission levels of vehicles in full compliance of the regulatory norms N proactively work with the industry.efining.the preAmanufacturing stage as well as postAmanufacturing stage. . performance. wheel balancing etc. the car is ready to be despatched after 6re . The implementation of the /alanced 4corecard has enabled greater focus on different elements of operational performance. [ The unit is cerified with )4" ."$'%!'-&+ M&'&1!%!'-: 6N5 reaffirms its commitment to minimize the adverse impacts of its products.BDD. 6N5 is the first )ndian .M F4afety. . -ll the process sheets. E'<.uring the manufacturing stage regulars quality . . spot plans. cascading and communicating strategies across the organization have brought about transparency and alignment.elivery. . "n successful completion of testing. )n the post manufacturing stage once the vehicle comes out of the assembly line it passes through stringent testing standards such as shower test.elivery )nspection F6. : . control plan etc are displayed near the work place.. 5overnment.)G.ost and MoraleG.
management.ompressed air etc is continuously monitored and steps are taken to reduce the consumption of these resources.H.suggestion scheme is started by the management wherein any employee irrespective of his cadre can suggest an improvement in the work place and if this suggestion is approved by the concerned authority the employee gets rewards points. 765. methods and ecoAfriendly technology. Management and materials control. water. "nce an employee achieves a specified limit of points he gets a gift voucher. verification. kaizen at work place etc. M&'&1!%!'Material planning purchasing. 2arious spare parts for the machines.ontinuous efforts are made to reduce the cost of service in 6N5.-part from /alance scorecard half yearly review of the employees is done on the basis of attendance. -part from reLection of regular parts some stations are identified as . and other necessary equipments are ordered by the maintenance and T N 64 departments through central maintenance shop and . The consumption of electricity. receiving. 4pecial care is taken of the components added on these stations. -part from this employees also receive bonus on certain festive occasion.TU F. : FMMG module for: M&-!". .&+ 6N5 [ [ [ [ [ goods inventory invoice uses 4-6 B. The vendors are penalized if reLection e1ceeds beyond the defined limits. V&+*! E'1.'1: .ritical to UualityG 4tage. 2alue &ngineering team also works for searching energy efficient alternatives. -ny negligence on these stations may lead to a customer claiming repla of the vehicle. by adopting effective maintenance N work.'!!". $eLection of input parts received from vendors is very closely monitored in all the departments. .
Uuotations are invited from the interested parties and after the negotiations one party . material.purchase is finalised to procure the department.
FINDINGS AND RECOMMENDATIONS FINDINGS . The retailer was dissatisfied by the promotional schemes of the company. HG The merchandising equipments distributed by the company are not being maintained properly by the company.G The retailers on their outlets do not properly place the glow signboard and the company or distributors do not do the distribution of the boards properly. 8G %umber of root vehicle is very less as compare to the size of the market. BG The company has strong distribution channel but the retailers were not satisfied by the services of the distributors. . The distributors were not distributing all the schemes properly to the retailer. @G 4ales promotion schemes are important to influence the consumer. =G The competitor’s sales promotion schemes were not much effective but schemes were properly distributed to the retailers.
airy [ . Kclairs.RECOMMENDATIONS [ Maintain dominance in chocolate. years. and launch every over the ne1t drives.a.adbury 4chweppes world for . year. child connectivity and value for money offering to be the [ 5row volume of key sales Milk "ne new maLor product at least growth @DM p. [ -chieve the goal of best manufacturing location in . [ %ew channels such as gifting. confectionery and market leadership in brown drinks.
using easiest and economical method. )t is a sort of monopolistic area where by spending very low. the customers no chance or alternative. giving. . This is a very clear cut picture where a team of hard core professionals are using every opportunity directly touching the emotions of the masses but spending minimum money possible on advertisement. . products are developed and sold.adbury have mi1ed up various human sentiments and created an altogether mi1ed market where they are able to promote and in cash benefits for themselves as well for building different humanPsocio relations.CONCLUSION )n the field of concept selling by using the ideas and by inventions P imaginationPpsychological and cultural fields.
>>HG. [ . -aker F. Magazine &quity0 7iterature questionnaires 3orld .7 $ies F. The +ree 6ress.com BOOKS . The +ree 6ress.cadburyindia. [ 6hilip 9otler F&ighth &ditionG Marketing Management0.com www.ompany survey /usiness and marketing ? /rand 7td.BIBLIOGRAPHY 3EBSITE • • • • • www.com www. +ocus0 *arper . MAGAJINES 5lobal Marketing Management F9iefer 7ee N 4teve . [ .avid -.com www.arterG [ .google.G.uk www.>>.cadbury.>>HG /uilding 4trong /rands0.co.cadbury.avid -. -aker F.cadburyschweppes.ollins 6ublishers 7td. Managing /rand &quity0. 6rentice *all of [ [ [ [ [ [ /usiness Today Market -dvertising The &conomic )ndia and Times .
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