This action might not be possible to undo. Are you sure you want to continue?
Investment in downtown development energizes area cities Education, health care fuel jobs, innovation
Making It In Lehigh Valley
Region’s workforce, location draws diverse manufacturing base
SPONsORed BY LeHIGH VALLeY ECONOMIC DeVeLOPMeNT CORPORATION | 2014
2014 EDITION | VOLUMe 1
EDS AND MeDS
MAKING IT IN THE VALLEY
The region’s educated workforce and convenient location attract a broad manufacturing base, including companies like Crayola, C.F. Martin & Company and Just Born Quality Confections.
PRESCRIpTION FOR GROWTH
Lehigh Valley’s education and health care industries create thousands of jobs at area colleges, universities, hospitals and medical companies, and also fuel innovation in the region.
FOOD AND BeVerAGe INDUStrY
ON THE MOVE
A strong infrastructure that includes interstates, airports and rail lines connects Lehigh Valley to customers and suppliers in major population centers in the U.S. and around the world.
EAT, DRINK AND BE pROFITABLE
Lehigh Valley offers top food and beverage producers, such as Ocean Spray and Coca-Cola, the right ingredients for growth and prosperity.
ON THe COVeR A worker assembles steel-string acoustic guitars at Nazareth-based C.F. Martin & Company, one of many manufacturers making iconic products in Lehigh Valley.
Photo by Michael Tedesco
11 OVERVIEW 12 DISCOVER 50 ECONOMIC PROFILE
BUILT FOR BUSINESS
A LEAGUE OF ITS OWN
Wealth of colleges, universities in Lehigh Valley create a formidable workforce
A VIVACIOUS VALLEY
Lehigh Valley communities offer unrivaled culture, attractions and quality of life appeal
Lehigh Valley boasts one of the hottest business climates in the country
Incubators, enterprise zones, mentors and capital give Lehigh Valley technology firms a strong start
QUALItY OF LIFe
Public and private investments pump life, economic vitality back into downtowns across Lehigh Valley
Lehigh Valley health care providers expand services, reach into communities
All or part of this magazine is printed with soy ink on recycled paper containing 10% post-consumer waste. PLeAse ReCYCLe THIs MAGAZINe
What’s on businessclimate.com/lehigh-valley
Read more about the competitive advantages of the Lehigh Valley.
Cool Companies Trends
Meet more innovative, fast-growth businesses finding success in the region. Learn more about what’s shaping business in the Lehigh Valley.
Find out who the major players are in the Lehigh Valley.
Drill down on the numbers behind the region’s powerhouse economy with a full set of statistics and data.
Learn more about the key industry sectors and top companies that make the region work.
Photo Gallery & Videos
See unique faces, spaces and places presented in a whole new way courtesy of our team of award-winning photographers.
Investment in downtown development energizes area cities Education, health care fuel jobs, innovation
Making It In Lehigh Valley
Region’s workforce, location draws diverse manufacturing base
SPONSORED BY LEHIGH VALLEY ECONOMIC DEVELOPMENT CORPORATION | 2014
Take the region with you with a digital edition optimized for tablet viewing.
2014 edITION VOLUMe 1
EdITOR | EmilY mCmacKiN CONTRIBUTING WRITeRs | Marc ActoN, PamEla CoYlE, NaNcY MaNN JacKsoN, JoE Morris, StEpHaNiE VoZZa, GarY WollENHaupt CONTeNT COORdINATOR | JEssica WalKEr BoEHm STAFF WRITeR | KEviN LitwiN PROOFReAdING MANAGeR | RavEN PEttY LeAd desIGNeR | matt wEst SeNIOR GRAPHIC DesIGNeRs | StacEY Allis, Laura GallagHEr, Kris SEXtoN, JaKE SHorEs, ViKKi Williams GRAPHIC DesIGNeRs | jacKiE ciulla, liNdsEY HiggiNs, KacEY PassmorE CReATIVe TeCHNOLOGY ANALYsT | BEcca ArY LeAd PHOTOGRAPHeR | micHaEl tEdEsco SeNIOR PHOTOGRAPHeRs | JEff AdKiNs, BriaN McCord STAFF PHOTOGRAPHeRs | MicHaEl CoNti, wENdY jo o’barr, fraNK OrdoÑEZ COLOR IMAGING TeCHNICIAN | alisoN HuNtEr INTeGRATed MedIA MANAGeR | art davis SALes SUPPORT PROJeCT MANAGeR | Sara QuiNt SALes SUPPORT COORdINATOR | CHristiNa MorgaN Ad PROdUCTION MANAGeR | KatiE MiddENdorf Ad TRAFFIC AssIsTANTs | KrYstiN LEmmoN, Patricia MoisaN WeB PROJeCT MANAGeR | David DAY WeB DeVeLOPeR I | NEls NosEwortHY WeB DesIGNeR II | ricHard stEvENs DIGITAL PROJeCT MANAGeR | Jill RidENour DIGITAL PROdUCTs desIGNeR | Erica lamplEY
CHAIRMAN | GrEg THurmaN PResIdeNT/PUBLIsHeR | Bob ScHwartZmaN EXeCUTIVe VICe PResIdeNT | RaY LaNgEN SeNIOR V.P./SALes | Todd PottEr SeNIOR V.P./CLIeNT DeVeLOPMeNT | JEff HEEfNEr SeNIOR V.P./OPeRATIONs | CasEY HEstEr V.P./SALes | JarEK SwEKosKY V.P./CONTeNT OPeRATIONs | NatasHa LorENs MedIA TeCHNOLOGY DIReCTOR | CHristiNa CardEN PHOTOGRAPHY DIReCTOR | JEffrEY S. Otto WeB seRVICes DIReCTOR | AllisoN davis CONTROLLeR | CHris DudlEY SeNIOR ACCOUNTANT | Lisa OwENs ACCOUNTs PAYABLe COORdINATOR | Maria McFarlaNd ACCOUNTs ReCeIVABLe COORdINATOR | DiaNa IafratE IT DIReCTOR | DaNiEl caNtrEll EXeCUTIVe SeCReTARY | KristY GilEs HUMAN ResOURCes MANAGeR | PEggY BlaKE
Lehigh Valley Economic Development Guide is published annually by Journal Communications Inc. and is distributed through the Lehigh Valley Economic Development Corporation. For advertising information or to direct questions or comments about the magazine, contact Journal Communications Inc. at (615) 771-0080 or by email at firstname.lastname@example.org. FOR MORe INFORMATION, CONTACT: Lehigh Valley Economic Development Corporation 2158 Ave. C, Ste. 200 • Bethlehem, PA 18017 Phone: (610) 266-6775 • Fax: (610) 266-7623 www.lehighvalley.org VIsIT LEHIGH VAllEY ECONOMIC DEvElOPMENT GUIdE ONLINe AT BUsINessCLIMATe.COM/LeHIGH-VALLeY ©Copyright 2014 Journal Communications Inc., 725 Cool Springs Blvd., Ste. 400, Franklin, TN 37067, (615) 771-0080. All rights reserved. No portion of this magazine may be reproduced in whole or in part without written consent. Member Member The Association of Magazine Media Custom Content Council
Member Lehigh Valley Economic Development Corporation
Ensuring a world-class workforce delivery system to meet business and industry needs.
The Lehigh Valley Workforce Investment Board, Inc. assures that the employment, training, labor market services and data you receive through our workforce delivery system are professional, comprehensive and on target. Patricia Hartwell, Chair Lehigh Valley Workforce Investment Board, Inc.
The premier Lehigh Valley workforce system designed to meet business and industry’s workforce needs.
• • • • • • • • • Access to the Pennsylvania JobGatewaySM job-matching system Hiring resources through Keystone Works and On-the-Job Training Recruitment, screening and candidate referral Rapid response services for industry start-ups and right-sizing Labor market data, tax credits, wage and benefits information Training, education, assessments and business resources Targeted job fairs customized to workforce needs Industry Partnership incumbent worker training resources Connections to a diverse community network
For more information, please contact the PA CareerLink® Lehigh Valley Employer Services Team at 610-841-1006 or visit our website at www.careerlinklehighvalley.org.
Eight Reasons to Be Wowed by Lehigh Valley
Lehigh Valley is comprised of just two counties, Northampton and Lehigh. However, if Lehigh Valley were to break away and form its own nation, that nation and its $32 billion economy would register larger than the economies of 104 other nations. Yes, we said NATIONS. If that information doesn’t make you sit back, gasp a bit and say “Wow!” ... then maybe these facts will extract that kind of response. What area produces more college graduates per year than Harvard, Notre Dame and Stanford combined? Lehigh Valley, of course! Our two-county region is home to nine impressive colleges and universities, including Lehigh, Lafayette, DeSales, Muhlenberg, Moravian and Penn State-Lehigh Valley. And talking about smart ... what region earned more patents than 11 entire states? Again, Lehigh Valley. Our tech sector never rests on its laurels. Not even over at Lutron Electronics. The Coopersburg-based company changed the way we do lighting when it introduced its eco-friendly dimmer switch in 1959. Lutron now holds more than 2,700 patents worldwide. Let’s shine some light on a few more fun facts about Valley firms. If you’re a baseball fan, you may have wondered where those cool uniforms worn by your favorite players or teams come from. So, who puts the pinstripes on the Yankees? Score one for Lehigh Valley! In fact, score ‘em all for Lehigh Valley. The Majestic Athletic plant in Palmer Township has the contract to stitch together uniforms worn by all 30 Major League Baseball teams. What’s baseball without beer? And what area brews more Samuel Adams beer than Boston? Raise your glass and toast the Lehigh Valley! The Boston Beer Company in Breinigsville is home to the Samuel Adams brewery that brews more of the award-winning amber liquid than Beantown. Charting a different course – one that has taken America to outer space – is the global headquarters of Air Products in Trexlertown. What region has helped NASA fuel 500 space
WorKforcE, iNNovatioN aNd global rEacH sEts tHE rEgioN apart
missions? Lehigh Valley! Air Products has had a working relationship with NASA for 50 years and has supplied the liquid hydrogen used for every Space Shuttle launch and the Mercury and Apollo missions. WOW! Finally, which region is the fastest growing in Pennsylvania? Now do we really need to answer that?
For more information, contact: Lehigh Valley Economic Development Corporation 2158 Avenue C, Bethlehem, PA (610) 266-6775 www.lehighvalley.org
New York Cit y
Discover Lehigh Valley
STRIKING A CHORd
Some of the world’s best known brands have their roots in Lehigh Valley, and are still made in the region. For more than 175 years, C.F. Martin & Company has been producing its handcrafted guitars and ukuleles in Nazareth. The largest, most respected manufacturer of acoustic guitars and acoustic guitar strings in the U.S. also produces vintage recreations, limited and special editions, and travel and backpacker guitars. Fans can design their own Martin through the company’s custom shop or tour the factory. Other local companies known for their iconic products include: Crayola: Makes 3 billion crayons a year – enough to circle the globe six times – from its Forks Township factory, which employs 1,200 workers. Just Born Quality Confections: Produces 2 billion marshmallow Peeps a year at its Bethlehem plant, along with Hot Tamales, Mike and Ike candies, and Teenee Beanee Jelly Beans. Majestic Athletic: Makes uniforms from its Palmer Township facility for every Major League Baseball and National Basketball Association team, along with jerseys for college athletes and sports fans. Allen Organ Company: Operates the world’s largest organ-building factory in Macungie. Known for making the first digital organ capable of producing an authentic pipe organ sound.
12 || LEHIGH VALLEY
Leading the Lehigh Valley for Three Generations with
Integrity & Innovation
Commercial • Industrial • Residential • Institutional Telecommunications • Data Fire alarm/Security/Control Systems • Solar • Comprehensive Customer Service • 24/7 On-Call Service
1325 Clay Street • Bethlehem, PA 18018 (610) 868-3535 • Fax: (610) 868-7357 • www.westsidehammer.com
14 || LEHIGH VALLEY
BY tHe NUMBerS
Lehigh Valley is a center of activity for nationally and internationally known companies. Mack Trucks, Inc. assembles all of its trucks for North America in Macungie, employing more than 1,500, and operates a customer service center in Allentown. Other influential area firms include: Air Products & Chemicals: The world’s largest supplier of hydrogen and helium employs 3,500 at its Trexlertown-based Fortune 500 firm. PPL Corporation: One of the nation’s largest utilities with 10 million customers, the Fortune 500 firm employs more than 2,400 at its Allentown headquarters. Lutron Electronics: The maker of the world’s first dimmer switch and well-known patent holder is headquartered in Coopersburg. Olympus America: This leading manufacturer of digital cameras, voice recorders and other imaging items runs its operations from Center Valley. LSI Logic Corporation: This Silicon Valley electronics firm operates a research and development center in Allentown.
people, Lehigh Valley is the third-most populous region in Pennsylvania and the fastest growing in the state. Its location also offers access to a market of more than 30 million people within 100 miles. tHINGS tO DO
Home to more than
HAVe A BALL
Lehigh Valley has a lot going on, especially during baseball season. Every spring and summer, the Lehigh Valley IronPigs, the Triple-A affiliate team of the Philadelphia Phillies, takes the diamond at Coca-Cola Park in Allentown, where fans can catch some of the future Phillies in action while also enjoying quirky in-game contents and giveaways. Learn about Allentown’s Revolutionary history with a trip to the Liberty Bell Museum at the Zion’s Reformed United Church of Christ, where Philadelphia’s original Liberty Bell was hidden from the British from 1777 to 1778. More must-see attractions in Lehigh Valley include: •See how crayons are made at the Crayola Experience in downtown Easton. Along with the world’s largest crayon, the interactive museum and visitors center features exhibits, activity stations, a Crayola-themed store and a kid-friendly machine that makes personalized labels. •Play the slots at the Sands Casino Resort Bethlehem , or dine at one of three restaurants operated by noted chef Emeril Lagasse. Catch a concert at SteelStacks , or take a glassblowing, pottery or ceramics class at ArtsQuest’s Banana Factory. Peruse the Moravian Book Shop or enjoy scuba diving at Dutch Springs lake.
MORe THAN JUsT A FIsH TALe
From biotech breakthroughs to leading-edge electronics, firms launched in Lehigh Valley are known for their pioneering technologies. Developing eco-friendly aquariums is the mission of EcoTech Marine, an Inc. 500 startup in Hanover Township whose products range from energy-efficient tank pumps to LED lighting and coral glue. An Allentown startup, Pharma-Med, develops gum drug delivery systems, including gum packed with nutritional supplements like folic acid, B12 and multivitamins. From Bethlehem, IQE Inc. provides advanced semiconductor wafer products and services to worldwide markets. Other Bethlehem firms developing technologies include CryoConcepts, which makes devices for medical and veterinary practices that use nitride oxide cartridges to destroy warts, lesions or diseased tissue, and Pivitec, which develops wireless audio products for studios and performance venues.
Built for Business
LEHigH VallEY boasts oNE of tHE HottEst busiNEss climatEs iN tHE couNtrY
By Marc Acton
he importance of location in economic growth is a given – and Pennsylvania’s Lehigh Valley area has one of the best. But the story of the region’s $32 billion economy is about more than just easy access to transportation pipelines, a Foreign Trade Zone and major cities like Philadelphia and New York. For years, Lehigh Valley has been investing in its future. From infrastructure to workforce development, the Valley’s industrial and economic leaders have poured time, effort and dollars into building the region into one of the country’s most desirable places to start, relocate or grow a business. And it’s working.
Nationally Recognized for Growth
In 2013, Lehigh Valley was named one of America’s top 10 performers of its size in terms of facilities growth by Site Selection magazine.
Fourth Economy Consulting, a national economic development firm specializing in identifying potential growth areas around the U.S., ranked Lehigh County seventh in the nation among large-size counties with populations between 150,000 and 499,999, based on its amount of investment, available talent, sustainability, location and economic diversity. Lehigh Valley Economic Development Corporation CEO Don Cunningham says the national recognition has come from a combination of intrinsic factors and intentional strategy. “Lehigh Valley has a unique combination of assets,” Cunningham says. “We have great access to the entire market of the northeastern part of the U.S. It’s a large metropolitan area, but one with a small-town quality of life. We have a great labor force, and our costs of doing business are a lot lower than most of the larger Northeast areas.” From tax benefits to the development of pockets
in the area, the driving force behind its growth has been the combination of location and strategic positioning.
Training a World-Class Workforce
None of the growth in top industries like financial services, advanced manufacturing, education and health would be sustainable without a highlyeducated workforce. That’s where groups like the Lehigh Valley Workforce Investment Board come in. Under the direction of executive director Nancy Dischinat, the organization has focused on building worker skill sets. “Since the pathway to a gold-collar job is through career and technical education, we make investments in these areas by providing resources for occupational skills competitions and direct linkages to private sector jobs,” Dischinat says. The group’s PA CareerLink Lehigh Valley one-stop center also houses the SkillsUSA Council, which provides the latest in career and technical training to students, she adds. Fortunately for the Valley, the work of these organizations is paying off. More than 8 percent of individuals in the area hold an associate degree – that’s higher than in Pennsylvania, neighboring New Jersey and the country as a whole. With investments in workforce development, strong leadership and the commitment of local business leaders to keep the area growing, Lehigh Valley will continue to be a financial force in the Northeast.
Lots of Ground to Break
Many urban areas, particularly in the Northeast, could not sustain the amount of growth that Cunningham says will continue. But the beauty of Lehigh Valley isn’t just its central location – it’s also the huge supply of shovel-ready sites and buildings ready for repurposing. Former Bethlehem Mayor John Callahan says these repurposings are key to the city’s continued contribution to the Valley. “The construction of Commerce Center Boulevard – a new roadway created off Route 412 – allowed for development of Lehigh Valley Industrial Park VII and Majestic Bethlehem Center, two largescale developments which are bringing manufacturing and warehousing back to Bethlehem.” Not only do these new facilities bring jobs to the area, they bring well-paying ones, he says. “Since the creation of the Southside Bethlehem Keystone Innovation Zone in 2004, Bethlehem has seen a 48 percent increase in technology jobs located in the city,” Callahan says. “Nearly 30 percent of people living in Bethlehem work in careers in the technology or creative sectors.”
Population Growth in Lehigh Valley
Tech Takes Off
Two national publications and a business trade organization have identified Lehigh Valley as one of the country’s top spots to do business in 2013. Accolades include: ÌÌ Three Lehigh Valley development projects representing investments by Ocean Spray, Bimbo Bakeries and Westport Axle were cited by Area Development magazine for helping Pennsylvania earn a coveted Silver Shovel Award. ÌÌ Lehigh Valley was chosen as one of the country’s top 10 performing regions by Site Selection magazine. ÌÌ Lehigh County was selected as a top 10 area poised for growth by Fourth Economy Consulting.
Nearly 30 percent of people living in Bethlehem currently work in technology- or creative-based careers.
Since 2004, the Southside Bethlehem Keystone Innovation Zone increased technology jobs in the city by 48 percent.
1990 2000 2010 2020
Source: Lehigh Valley Planning Commission
18 || LEHIGH VALLEY
The Lehigh Valley Economic Development Corporation has helped attract many new companies to the region, including:
Mack Trucks, Inc. assembles all of its trucks for North America in Lehigh Valley.
Westport Axle: $5.2 million investment, 514 jobs Quality Packaging Systems International: $10 million investment, 280 jobs Ocean Spray: $110 million investment, 150 jobs Flowserve Corp.: $1.5 million investment, 124 jobs Pratt Industries: $35 million investment, 110 jobs Bimbo Bakeries: $75 million investment, 100 jobs Ice River Springs: $21 million investment, 64 jobs CAPS (a B. Braun Co.): $2 million investment, 80 jobs AmericureRX: $550,000 investment, 51 jobs
MAKING It IN tHE
LEHigH VallEY’s maNY assEts aNd advaNtagEs attract a stroNg aNd divErsE maNufacturiNg basE
SEvEral icoNic AmEricaN braNds HavE EstablisHEd maNufacturiNg facilitiEs iN tHE LEHigH VallEY rEgioN.
THE arEa’s EducatEd worKforcE, coNvENiENt locatioN aNd low costs coNtiNuE to draw maNufacturErs.
Just BorN QualitY CoNfEctioNs, CraYola, C.F. MartiN & Co. aNd otHEr top compaNiEs HavE HEadquartErs HErE.
20 || LEHIGH VALLEY
C.F. Martin & Company has been making steel-string acoustic guitars in Lehigh Valley for more than a century.
By Gary Wollenhaupt rom a factory in Bethlehem, multicolored marshmallow Peeps candies make their way across the country and onto store shelves, bringing delight to shoppers young and old. Peeps have been made in Lehigh Valley since 1932, when Russian immigrant Sam Born decided to move his burgeoning candy business, Just Born, to the area from New York City. It was a big step to relocate a company in the midst of the Great Depression, but the move has continuously paid off over nine decades. Peeps are just one of the iconic American brands that have their roots in Lehigh Valley. The region has a long manufacturing heritage, from steelmaking and other heavy industries to food and beverage production. Today, manufacturers specializing in everything from consumer products to auto parts thrive in the area. “For a family-owned company that moved here during the Depression and has been able to survive and thrive to become one of the largest candy companies in the U.S. speaks to the strength of Lehigh Valley,” says Matt Pye, vice president of trade relations and corporate affairs for Just Born Quality Confections, which also produces popular brands like Hot Tamales, Mike and Ike candies and others. “There’s no doubt this is a strong, growing community,” Pye continues. “In addition to all the great amenities that are here, all of the people in companies, city governments and nonprofits are working together to make this a great place to work and live.” Where Brands Are Born Crayola has been making crayons in Lehigh Valley since the turn of the 20th century. The company, formerly known as Binney & Smith, expanded its industrial pigment supply operation to Forks Township in 1902 to produce slate school pencils. Soon, the company began introducing carbon black colorants into the mix – and the crayon was born. Now as the premier maker of kid-friendly arts and crafts products around the globe, Crayola has grown its local operations to include additional manufacturing and distribution facilities, along with the Crayola Experience, a museum and visitor center in downtown Easton that showcases how crayons are made. Many other longtime Lehigh Valley businesses have also built internationally known brands, including C.F. Martin & Company, which produces guitars and stringed instruments used by many top musicians. A fixture in the Valley since 1833, the Nazareth-based company makes top-quality instruments that are valued as much for their
Made in Nazareth, Martin guitars are highly regarded for their craftsmanship.
22 || LEHIGH VALLEY
craftsmanship as their sound. In Palmer Township, about 500 employees of Majestic Athletic sew uniforms for Major League Baseball teams, including the legendary New York Yankees pinstripes. The company also produces authentic licensed wear for sports fans sold in stores across the country as well as online.
Mecca for Manufacturing
The area’s educated, stable workforce, low costs and convenient location within a day’s drive of one-third of the U.S. population bring new manufacturers to Lehigh Valley. Louisville-based Westport Axle recently opened a plant in Upper Macungie that produces auto parts for Mack Trucks and Volvo, with plans to hire more than 500 people. Voltaix, a leading manufacturer of specialty materials for the semiconductor and photovoltaic industries, chose Upper Mount Bethel Township for its new, state-
of-the-art manufacturing site built to meet global market demand for its products used in computer chips. Located in the Portland Industrial Park, the facility “positions us well to execute on technical and strategic initiatives in several high-growth markets and to provide our customers with higher capacity and improved redundancy,” says Mark Wilkinson, executive vice president of Voltaix. “We look forward to working closely with the local communities as we establish and grow our manufacturing capabilities in Pennsylvania.”
Lehigh Valley’s multimodal network of highways, railroads, and air and port access is another draw for companies. That highway network has allowed George Reitz, owner and president of American Millwork
and Cabinetry in Emmaus, to expand his markets for custom millwork for commercial clients. “We are at the crossroads of major highways, and that gives us the opportunity to expand,” Reitz says. “We’re now able to move into markets in New York and Long Island, and as far south as Virginia.” Reitz started his business in 2002 outside the area and was drawn to Lehigh Valley by the work ethic of some of his employees. By 2006, the business had outgrown its original location, and he found a suitable building in the area to remodel. Despite a factory full of stateof-the-art machines, Reitz knows his most important assets leave the building at the end of each day. “I understood the workforce that was coming from Lehigh Valley,” Reitz says. “It was very heartwarming in the sense that they had an old-fashioned work ethic – and I appreciated that.”
Lehigh Valley’s location has allowed Emmaus-based American Millwork and Cabinetry to expand into new markets.
Two Centuries of Innovation
German immigrant Christian Friedrich Martin arrives in New York City and sets up a shop that becomes known for its excellence in instrument building.
Just Born Quality Confections makes enough Peeps annually to circle the earth twice.
Martin Guitar introduces ukuleles fashioned from Hawaiian koa wood — the first production guitars made just for steel strings.
Selling off his merchandise but keeping his guitar tools, C.F. Martin moves his family to Bushkill Township in Pennsylvania.
More than 1,200 workers create 650 crayons a minute and 12 million crayons a day at Crayola’s Forks Township factory.
Born relocates his candy factory to an empty printing facility in Bethlehem, where he grows production by acquiring other candy companies.
Just Born celebrates its 90th anniversary. The popularity of its brands make it one of the top U.S. candy companies.
The 100 billionth Crayola crayon rolls off the production line in Forks Township, and the interactive Crayola Experience opens in downtown Easton.
Binney & Smith becomes Crayola LLC, reflecting the company’s top brand, which has 99 percent name recognition in the U.S.
Crayola introduces colored pencils and washable markers, acquiring the manufacturing rights for the Magic Marker brand the next year.
24 || LEHIGH VALLEY
Martin creates the earliest X-braced guitar ever documented for popular 19th-century guitar soloist Madame Delores N. De Goñi.
Edwin Binney and his cousin, C. Howard Smith, take charge of a chemical company started by Edwin’s father Joseph, calling it Binney & Smith.
Russian immigrant Sam Born opens a candy shop in Brooklyn, N.Y., where he advertises his creations with sign that says “Just Born.”
Martin buys land on Main Street in Nazareth, building a new house and a small factory next door.
Just Born acquires a candy company in Lancaster that makes 3-D marshmallow products, and Peeps are born.
Binney & Smith produces slate school pencils in Forks Township and wins a gold medal for its black colorants at the Paris Exposition.
Martin Guitars opens its custom shop, where musicians can design the guitar of their dreams.
Manufacturing a single Martin Guitar from rough lumber to finished product takes more than 300 steps to complete.
Acoustic guitar sales soar due to the folk music boom, so Martin Guitar moves into a new facility in Upper Nazareth Township.
Binney & Smith relocates its headquarters from New York City to Northampton County, where it has several plants.
Named after the Marquis de Lafayette, Lafayette College in Easton enrolls 2,400 students.
26 || LEHIGH VALLEY
EDS AND MeDS
Prescription for Growth
EducatioN, HEaltH carE fuEl job growtH, iNNovatioN iN LEHigH VallEY
By Stephanie Vozza
ike much of the nation, Lehigh Valley is rebounding from the recession – and some sectors are making up ground more quickly than others. Leading that recovery are the region’s education and health care industries, also known as “eds and meds.” With thousands of jobs added over the past few years at area colleges and universities, hospitals, and medical device and pharmaceutical firms, eds and meds are transforming the business landscape of Lehigh Valley. Education and health care jobs in the local private sector peaked at 65,400 in July 2012 – 80 percent higher than the 36,400 jobs representing these industries just 20 years before. What’s more, jobs in private education and health care in Lehigh Valley grew during the nation’s downturn, rising from 52,300 to 65,400 between 2000-2012, with health care jobs among the highest in demand.
Lehigh Valley’s top two employers are nationally recognized health care providers: Lehigh Valley Health Network (LVHN) and St. Luke’s University Health Network. Both are consistently ranked among America’s Best Hospitals by U.S. News & World Report for their excellence in patient care and safety. LVHN operates the largest network, employing more than 12,000. Its focus on quality care and reduction of medical errors makes it one of the nation’s top hospital systems, says LVHN president and CEO Ronald Swinfard. “Being able to change with the times is another reason we continue to be successful,” Swinfard says. “We have good alignment from the top of our organization to the front lines.” Not only does LVHN impact the local economy, but it also plays an influential role in the community through its employees, Swinfard notes.
rise in local education and health care jobs over the past 20 years
Top Eds and Meds Employers
ÌÌ Lehigh Valley Health Network ÌÌ St. Luke’s University Health Network ÌÌ Lehigh University ÌÌ B. Braun Medical ÌÌ HCR Manor Care ÌÌ Easton Hospital ÌÌ Northampton Community College ÌÌ Sacred Heart Hospital ÌÌ Good Shepherd Rehabilitation Network ÌÌ Lafayette College ÌÌ Muhlenberg College ÌÌ Coordinated Health
Lehigh University’s Department of Biological Sciences prepares students to work in the life sciences industry.
PHoto bY CHrista NEu
Major Health Networks
Lehigh Valley Health Network
= 1,000 employees
“Most volunteer within the community to make it a better place,” he says. “We are also compulsive collaborators. We sponsor the Lehigh Valley IronPigs Triple-A baseball team, the Lehigh Valley Phantoms AHL hockey team and the Lehigh Valley Health Network Via Marathon. And we partner with local businesses to bring our services to more people in the area. We see it as an opportunity to help rejuvenate the region.” With 9,300 employees, St. Luke’s, whose network includes six hospitals and more than 150 health centers and clinics across the region, is Lehigh Valley’s second-largest employer and its only health care provider named among the nation’s top 100 hospitals by Truven Health Analytics – not once but twice. Two other hospitals are also major employers in the area: Sacred Heart Hospital in Allentown and Easton Hospital in Easton. Specialized health care providers also abound, including Coordinated Health, which offers sports medicine, orthopedic and pain management programs at 15 locations throughout the region. Its accolades include recognition as one of the safest hospitals in Pennsylvania by
Consumer Reports and as a top performer by the Joint Commission for its excellence in meeting accountability measures. “The award, together with our documented leadership in patient satisfaction and cost, speaks of our commitment to our patients,” says president and CEO Dr. Emil DiIorio. Good Shepherd Rehabilitation Network is a nationally recognized leader in rehabilitation for people with physical and cognitive disabilities. Treating more than 60,000 people each year, it’s one of the few North American health care organizations equipped with bionic suit technology to help patients with paralysis regain function. Along with hospitals, Lehigh Valley is also home to global leaders in the medical supply chain. B. Braun Medical Inc. develops, makes and markets medical products for infusion therapy and pain management. The Bethlehem-based company, which is building a new headquarters in Center Valley, is known for its innovation. The firm recently received FDA approval for large-volume irrigation containers made without DEHP, a potentially toxic material.
28 || LEHIGH VALLEY
Lehigh Valley Hospital-Cedar Crest is one of three hospitals in the Lehigh Valley Health Network.
Lehigh Valley’s strong medical community is bolstered by its emphasis on education. More than 50,000 students are enrolled throughout the region’s nine colleges and universities. Lehigh University, a private institution, is the largest, with more than 7,000 undergraduate and graduate students. Founded in Bethlehem in 1865, it ranks among the nation’s top-tier research universities, according to U.S. News & World Report. Current research includes testing cancer drugs using a chip that mimics the body to determine how to best target the drugs and
reduce their costs. Founded in Easton in 1826 to advance the region’s agricultural and industrial industries, Lafayette College went on to become the first college to establish a chair for the study of the English language and literature. Its mix of programs still draws students who attend the college for its reputation in everything from liberal arts to engineering. The liberal arts-focused Muhlenberg College ranks as one of the nation’s best institutions for undergraduate education, according to The Princeton Review, and its top-ranked theater and
dance departments attract students from all over the country. Founded in 1848 in Allentown, one of the college’s most popular fields of study is its neuroscience program, which combines biology, psychology, chemistry and engineering in an effort to better understand the brain and behavior. Another influential employer in the education sector is Bethlehem-based Northampton Community College, which educates 36,000 students annually and has an economic impact of $16 billion a year – a total expected to grow as its enrollment continues to rise.
“We partner with local businesses to bring our services to more people in the area. We see it as an opportunity to help rejuvenate the region.”
Ronald Swinfard, Lehigh Valley Health Network, president and CEO
30 || LEHIGH VALLEY
The Whole Package
HEaltH carE, Logistics NEtworK draws pHarmacEutical firms
Lehigh Valley’s prime location near Philadelphia and New York City, quick transportation connections and extensive health care network are attracting a growing group of pharmaceutical packaging firms to the region. And once they come, these companies grow and stay. Japanese firm Daiichi Sankyo chose Lehigh Valley Industrial Park VI in Bethlehem as the base for its U.S. packaging operation in 2012. The firm, which specializes in therapies for hypertension, diabetes, metastatic melanoma and other diseases, employs more than 60 workers who package medicines in bottling and blister pack lines and prepare them for shipping. Specialty packaging firm Yourway Transport Co. recently announced plans to invest $11.5 million in its Lehigh County facility to support growth of its biopharma logistics and delivery services. The expansion is expected to create an additional 258 jobs in the region. Another logistics firm that recently made the move to Lehigh Valley is Quality Packaging Specialists International. QPSI, which packaged samples when it launched 20 years ago, now packs brand-name and generic drugs for leading consumer product companies as well as nonpharmaceuticals for Fortune 100 companies. “The value that we provide is more so related to our ability to manage the finite details of our customers’ packaging supply chain,” says Daryl Madeira, QPSI’s vice president of sales and marketing. With a growing customer base, volume and reputation, QPSI needed to expand, and it chose Lehigh Valley’s Lower Macungie Township for its new state-of-the-art pharmaceutical packaging facility. The facility broke ground in April 2012, and just seven months later it was cleared by the FDA to begin operations. Lehigh Valley’s highly skilled, criticalthinking workers made it an attractive and desirable location, Madeira says. Its proximity to the pharmaceutical manufacturing corridor also made the region a cost-effective supply chain choice, he adds. “QPSI looks forward to a long and prosperous future in the Lehigh Valley area,” Madeira says. “With the area’s help in promoting pharmaceutical and health care business demand, we are confident that we will continue to see our operations grow.” – Stephanie Vozza
Eat, Drink and Be Profitable
32 || LEHIGH VALLEY
FOOD AND BeVerAGe INDUStrY
LEHigH VallEY offErs food aNd bEvEragE producErs tHE rigHt iNgrEdiENts for growtH
Coca-Cola operates a bottling plant in Bethlehem and a syrup plant in Upper Macungie that serves East Coast foodservice operations.
34 || LEHIGH VALLEY
By Kevin Litwin
ompanies producing some of the top-selling food and beverage brands on the shelves are choosing Lehigh Valley to make their products. In early 2014, Ocean Spray will open a new 215,000-square-foot bottling facility in Upper Macungie Township, along with a facility in Weisenberg Township to distribute Ocean Spray products produced in the region. The bottling facility, which is moving to Lehigh Valley from New Jersey, will serve as the hub for Ocean Spray’s Northeast operations, producing about 40 percent of its beverage volume. The bottling and distribution operations combined will employ more than 250. Not only was Ocean Spray impressed by the Valley’s skilled workforce, company leaders also cited lower taxes, utility rates and transportation costs as key reasons for locating in the region. Ocean Spray is one of many food and beverage companies moving to Lehigh Valley. Bimbo Bakeries USA is opening a $75 million bakery in Upper Macungie Township in early 2014 to produce bread and buns for distribution throughout the Northeast. The company will employ 100 at its new facility. Coca-Cola Effervescence Proximity from Lehigh Valley to East Coast markets has also been a positive factor for Niagara Drinking Water and Nestlé Waters, both of which operate bottling plants in Lehigh County. And it’s why companies like Kraft Foods and Kellogg’s ship many of their products from distribution centers located here. Coca-Cola conducts business at two facilities in the region – a Coca-Cola Refreshments syrup plant in Upper Macungie and a Coca-Cola Bottling Co. of the Lehigh Valley in Bethlehem. “We produce about 53 million gallons annually of food-service syrup to distribute along the East Coast, from the northern portions of North Carolina up to Maine,” says Tim Fischbach, Coca-Cola Refreshments syrup plant manager. “The syrup supports the fountain drink aspect of our business, and we have recently installed noncarbonated assembly lines
to make Powerade, vitaminwater and Fuze.” Fischbach credits low energy costs, skilled workforce and proximity to major East Coast markets as reasons why the company has remained in the Lehigh Valley. “We have been a part of this region’s community and economy since 1997,” he says. “Our 145 employees have good jobs and enjoy a good quality of life.” At the Coca-Cola Bottling Co. of the Lehigh Valley in Bethlehem, vice president and general manager Joe Brake points out that Coca-Cola has made investments as a top employer and corporate citizen in the community. “The Lehigh Valley IronPigs is the Minor League Baseball Triple-A affiliate of the Philadelphia Phillies, and we purchased the naming rights to Coca-Cola Park where the IronPigs play in Allentown,” Brake says. “It is the first sports venue in the U.S. to have Coca-Cola in its name, and Forbes ranks the IronPigs as the second most valuable franchise in Minor League Baseball. It’s just one of many ways that Coca-Cola plays a part in the continuing growth of Lehigh Valley.”
Food and Drink Hot Spot
ÌÌ Workers at the Coca-Cola Refreshments syrup plant in Upper Macungie produce 53 million gallons annually of foodservice syrup to distribute along the East Coast, from Maine to North Carolina.
Beverage volume expected to be produced by Ocean Spray’s new plant in Upper Macungie Township — the new hub of the fruit juice giant’s Northeast operations.
A Thriving Mix
Other food and beverage companies in the region include Ice River Springs Water Co., which operates a bottling and manufacturing facility in an existing 100,000-square-foot building in Hanover Township and has plans to create up to 50 jobs over the next three years. Ice River Springs also makes the bottles and caps that package its products, using recycled plastic for about 50 percent of its bottles. A new producer calling Lehigh Valley home is Freshpet, a pet food company that moved into a renovated building in Hanover Township. The company employs 100 at its Lehigh Valley plant. Freshpet leaders expect the move to grow the company’s annual sales by $200 million, up from its current $50 million. The Boston Beer Co. has also been investing millions of dollars in its facility in the Breinigsville section of the Upper Macungie Township. As a result, the company – whose beer products include Samuel Adams – now produces twothirds of all its beer in Lehigh Valley.
Produced, packaged and bottled in Lehigh Valley
1 2 3
36 || LEHIGH VALLEY
The Coca-Cola Refreshments syrup plant in Upper Macungie produces 53 million gallons of soda syrup annually for its food-service operations on the East Coast, along with non-carbonated beverages like Powerade, vitaminwater and Fuze.
The Boston Beer Co. produces two-thirds of all its beer, including its Samuel Adams Boston Lager brand, at its brewery in the Breiningsville section of Upper Macungie Township.
No r t h a m p t o n Co u n t y
Past | Vibrant Present | Dynamic Future
Ocean Spray’s new Upper Macungie Township facility will bottle the company’s juices, as well as Nestlé Juicy Juice products. A new facility in Weisenberg Township will distribute the products.
to the cities of Bethlehem and Easton and manufacturers of Just Born, Crayola and Martin Guitar.
Home Located 60 miles from Philadelphia and 70 miles from New York; an optimal location for manufacturing,
distribution, health care, research and development.
Nestlé Waters bottles its Pure Life brand of fruit-flavored water, along with its new environmentally designed “eco-shape” bottles, in Upper Macungie Township.
• Attract new business and employment opportunities • Retain and expand existing business and industry • Stimulate capital investment and entrepreneurship • Ensure a ready workforce • Provide public policy leadership to maintain a positive business climate • Ensure adequate real estate opportunities • Offer an affordable urban/suburban/rural lifestyle
669 Easton,PA PA18064 18042 669Washington WashingtonSt. St.•Easton, (610) (610) 559-3200 559-3200 • • Fax Fax (610) (610) 559-3775 559-3775 www.northamptoncounty.org www.northamptoncounty.org
Just Born Quality Confections
Known as one of the top candy companies in the U.S., the Bethlehem-based confectioner produces iconic brands like Peeps, Hot Tamales, and Mike and Ike candies.
Freshpet cooks and refrigerates its preservative-free brand of pet food at its facility in Hanover Township.
Kraft Foods’ Upper Macungie Township facility makes A.1. Steak Sauce, Grey Poupon mustard and drinks for home brewing systems.
ON tHE MovE
Road, rail aNd air accEss liNK LEHigH VallEY to tHE world
38 || LEHIGH VALLEY
By Gary Wollenhaupt
hen a house-sized transformer needed to be shipped into Lehigh Valley, the region had the infrastructure to accommodate the giant piece of machinery on its journey. Located on the former grounds of Bethlehem Steel, the shortline Lehigh Valley Rail Management offers
Lehigh Valley offers easy access to I-78, I-80, the Pennsylvania Turnpike Northeast Extension and U.S. 22.
Fortune 500 Companies With Lehigh Valley Distribution Operations
ÌÌ Coca-Cola ÌÌ Amazon.com ÌÌ Air Products & Chemicals ÌÌ PPL ÌÌ Kraft Foods ÌÌ Kellogg ÌÌ Walmart
intermodal and carload services as well as oversized cargo transport to and from the area, allowing local firms to easily connect with national and international customers. The rail line is just one asset that makes Lehigh Valley’s convenient location 60 minutes north of Philadelphia and 90 minutes west of New York such a winner with manufacturers and distributors, including Amazon, Bridgestone, BMW, Walmart and others.
within a day’s drive of one-third of all U.S. consumers and half of all Canadian consumers. Key transportation assets in Lehigh Valley include direct connections to interstates 78 and 80, the Pennsylvania Turnpike Northeast Extension and other major routes like U.S. 22, along with two Class I rail service providers, the Lehigh Valley Rail Management’s intermodal terminal in Bethlehem and the Lehigh Valley International Airport. Served by four major carriers with nonstop flights to top travel destinations along the East Coast and Midwest, the airport draws about 130,000 passengers annually and recently completed a $7.2 million renovation of its main terminal. Its services, which include air travel, air cargo and small-package handling, are critical to business. “The strong increase in passenger traffic at Lehigh Valley International Airport has been encouraging,” says Charles R. Everett Jr., executive director for the Lehigh-Northampton Airport Authority. “We look forward to continued growth.” The region is also located within 60 to 90 minutes of international airports in Philadelphia and Newark.
Located less than a mile from I-78, Lehigh Valley Rail Management’s terminal at the Bethlehem Commerce Center offers parking for more than 1,200 truck trailers and 4.6 miles of track for intermodal shipments. It handles multiple trains seven days a week and provides space for transloading and storage in-transit, as well as full carload services. In 2007, parts of the Lehigh Valley region were designated a Foreign Trade Zone, which allows companies to store goods as if it were outside U.S. boundaries. Goods located in the FTZ is not subject to customs duties and other tariffs and taxes. The FTZ allows for direct delivery from the ports into the zone, saving time and money and reducing customs processing fees for companies.
When the holidays roll around, festive marshmallow Peeps candies find their way to store shelves across the country after a journey that begins at the Just Born Quality Confections factory in Bethlehem. Just Born is one of the many companies that take advantage of the region’s location
40 || LEHIGH VALLEY
“We will continue to add capacity to better serve our existing customers and those companies that locate within the Bethlehem Commerce Center.”
Pat Sabatino General Manager for Lehigh Valley Rail Management
locate within the Bethlehem Commerce Center,” Sabatino says. Lehigh Valley’s well-connected transportation network and proximity to major markets recently attracted the attention of the world’s largest retailer. In October 2013, Walmart announced plans to open its largest-ever warehouse for filling online orders in the region. Located near the Bethlehem Commerce Center, the 1.2 million-square-foot fulfillment facility will employ up to 350 and allow the retailer to offer next-day delivery to customers in the Northeast to meet demand from its growing e-commerce business.
Read more about Lehigh Valley’s transportation assets at businessclimate.com/lehigh-valley.
In 2013, several interested parties met to discuss the possibility of opening an inland port at the Bethlehem Intermodal Yard to handle shipments to and from the Port of Newark. Customs inspections could be conducted at the port, and it would connect via the Lehigh Valley Rail Management line to Norfolk Southern, a Class I rail carrier that moves freight across the U.S. The intermodal terminal has capacity to support the additional traffic, says Pat Sabatino, general manager for Lehigh Valley Rail Management. In 2012, it added space for an additional 75 rail cars – and there’s room to grow. “We will continue to add capacity to better serve our existing customers and those companies that
• NEW Route 33 interchange now under construction • Join Porsche, Nabisco/Mondelez and other newly announced projects • 600+ acres fully zoned for industrial, office and retail development • Nearby access to Route 22, I-78 and I-80 (to the north)
www.chrincommercecentre.com • (610) 253-9665 • email@example.com
Ben Franklin TechVentures at Lehigh University has helped more than 400 startup firms develop and launch new technologies.
42 || LEHIGH VALLEY
INcubators, ENtErprisE ZoNEs, mENtors aNd capital givE LEHigH VallEY tEcHNologY firms a stroNg start
By Pamela Coyle
o challenge is too big for entrepreneurs in Lehigh Valley. Technology developed by new companies in the region solves problems across a range of markets. The first – and only – FDA-approved rapid HIV test for at-home use came out of Lehigh Valley, as has a genetic test for connective tissue diseases. The area is home to a firm that uses advanced technology to create micro-thin wafers for semiconductors, as well as a startup that makes lights and pumps for reef aquariums that are designed to promote coral growth without harming fish.
Support for Startups
For a small area, Lehigh Valley has big resources to get new tech ventures on solid ground. Ben Franklin Technology Partners of Northeast Pennsylvania, part of a statewide network, is a major player. With a TechVentures incubator on the Lehigh University campus, the organization provides seed
money, equipment grants, mentorship and networking. Technology sector jobs are vital to Lehigh Valley, and that’s why nurturing startups is such a priority for the region, says Chad Paul, president and CEO of Ben Franklin Technology Partners of Northeastern Pennsylvania. “Ben Franklin TechVentures is a job creation factory that accelerates our region’s economic growth,” he says. Incubators, innovation zones and mentor programs abound in the area. Wayne Barz, manager of entrepreneurial programs for TechVentures, says he is seeing more software startups and more student-run startups, but the need for early guidance is still a constant. “Every person, every company is different, but what we offer is deep experience,” he says. “We can help clients avoid some pitfalls to dramatically increase their chances of success.” The impressive track record of Ben Franklin Technology Partners of Northeastern Pennsylvania includes starting 429 new companies; developing
1,127 new products and processes; creating 15,479 new jobs and retaining 21,459 existing jobs in northeastern Pennsylvania since 1983. Ben Franklin is part of a strong entrepreneurial ecosystem that
outside the tank, and the firm rolled out wireless control in September 2013. That same month, the company, which started in 2006 with three co-founders, hired its 51st employee. New, larger space allows on-site assembly of circuit boards, which makes the company more competitive in price and more flexible in product development, says Pat Clasen, a founder and director of finance. “Soon we will be manufacturing all circuit boards in-house, giving us the ability to grow purposefully and carefully and expand while retaining our high degree of quality,” Clasen says. EcoTech has grown substantially over the past three years and generated more than $12 million in revenue in 2012, increasing 2011 sales by more than 50 percent.
Firms Mature, Thrive in Region
TechVentures offers entrepreneurs office and wet lab space, along with funding resources.
By the Numbers
Since 2004, the Southside Bethlehem Keystone Innovation Zone has provided technology transfer grants and assistance to startup and early-stage businesses. Since its inception in 1983, Ben Franklin Technology Partners of Northeastern Pennsylvania has: Started 429 new companies Developed 1,127 new products and processes Created 15,479 new jobs Retained 21,459 existing jobs
includes Southside Bethlehem Keystone Innovation Zone, which grants tax abatements and awards technology transfer grants to earlystage companies, and Bridgeworks Enterprise Center in Allentown. Bridgeworks, a project of the Allentown Economic Development Corp., is housed in a former Mack Trucks property that has high ceilings and interior docks ideal for light manufacturing. Some of its current tenants include The Colony Meadery, which brews gluten-free meads, and ColdEdge Technologies, which makes cryogenic equipment used by government and university labs to conduct materials research and development. Ben Franklin alumnus EcoTech Marine has its own facility in Hanover Township. The company, started by Lehigh University students, designs and manufactures high-tech products for reef aquariums, a growing niche market. Its pumps and lights create water flow and mimic the sun’s spectrum, fostering coral growth without harming fish. The rigs are
Two fast-growing tech ventures and Ben Franklin alumni graduated from the startup category years ago. One is IQE, which began in 1989 with one founder and produces semiconductor wafers used to make chips for electronic, telecommunications and optoelectronics applications. With sales of $125 million and two strategic acquisitions of other epiwafer manufacturers, IQE, which is publicly traded, now employs nearly 600 people in 11 facilities worldwide. Another is OraSure Technologies, which pioneered quick at-home HIV test kits. Clinics, health care providers and, in some cases social services and court programs, use OraSure’s nasal swab flu tests, saliva tests for alcohol, and quick tests for HIV and Hepatitis C antibodies. Its fluid drug test doesn’t require urine or hair sample collection and analysis. OraSure got off the ground in Lehigh Valley, started trading on NASDAQ in 2000 and isn’t going anywhere, says Ron Ticho, senior vice president of corporate communications. “The tremendous resources in Lehigh Valley have served as the foundation that fuels our ability to drive innovation in health care on a global level,” he says. “It will be an extremely valuable asset to our success moving forward.”
44 || LEHIGH VALLEY
Incubators in Lehigh Valley
Provides co-working space for entrepreneurs to collaborate, network and develop ideas.
teCHVeNtUreS Offers 60,000 square feet of LEEDcertified high-tech office and wet lab space with a loading dock and shared resources that include Internet service, audio visual equipment and more.
BrIDGeWOrKS ENterPrISe CeNter Offers 45,000 square feet of industrial space with a shared loading dock in a location convenient to Interstate 78 and the Pennsylvania Turnpike.
Muhlenberg College in Allentown is one of several highly ranked liberal arts colleges in Lehigh Valley.
A LEAGUE of ItS OwN
WEALTH OF COLLEGES, UNIVERSITIES IN LEHIGH VALLEY CREATE A FORMIDABLE wORKFORCE
46 || LEHIGH VALLEY
By Kevin Litwin
hen PPL Corp. faced skill gaps in its operation due to an aging workforce approaching retirement, the energy firm turned to Northampton Community College for help. PPL worked with the college to develop a training program for potential new employees. As a result, if you walk onto the college’s Bethlehem Township campus today, you’ll see climbing poles installed for a seven-week certificate training program for students who want to eventually work for PPL. “When companies talk with us, we can quickly put together programs in response to their business needs,” says Mark Erickson, president of Northampton Community College. “The line worker program for PPL has already attracted many applicants.” Erickson says the college is now talking with Pocono Medical Center, Lehigh Valley Hospital and St. Luke’s University Health Network because of the changing landscape of The Affordable Care Act, and the new types of health positions these medical groups will need. “Future titles for people in that specific industry will include health navigators and health coaches, so we’re putting together a curriculum for people in
that field,” he says. “We have training programs ranging from welding and truck driving to physics and sports medicine, and we recently added an environmental science curriculum, as well as courses for licensed massage therapy. Also in place is a culinary arts offering, and we even have a funeral services program for anyone looking to become a mortician.” Another popular program is dental hygienist, with a median income for those graduates starting at around $50,000. “Nearly 90 percent of our graduates in all fields stay in Lehigh Valley to begin their careers,” Erickson says. “What we offer students is heavily tied to the needs of existing business and industry, along with new technology companies.”
Strong STEM Programs
Lehigh Valley boasts a network of nine universities and colleges that enroll more than 50,000 students and together produce more college grads than Stanford, Harvard and Notre Dame combined. All higher-education institutions in Lehigh Valley offer degree programs in a variety of STEM (science, technology, engineering and math) curriculums.
Colleges and universities in Lehigh Valley rank highly for their excellence and affordability. Recent accolades include: ÌÌ Known for its research programs, Bethlehem-based Lehigh University was recognized among America’s 50 best universities for 2014 by U.S. News & World Report. The Princeton Review also named the university’s entrepreneurship programs at the graduate and undergraduate level among the top 25 in the nation. ÌÌ Lafayette College in Easton ranked among America’s top 50 colleges by Forbes for its return on investment. ÌÌ Moravian College in Bethlehem was named among the best institutions for undergraduate education by the Princeton Review. Kiplinger’s Personal Finance magazine also included the college among its list of private colleges offering the best value. ÌÌ Muhlenberg College in Allentown was recognized as one of the nation’s best institutions for undergraduate education by the Princeton Review and one of the best values in private colleges by Kiplinger’s Personal Finance magazine.
www.lafayette.edu Location: Easton Founded: 1826 Enrollment: 2,400 students
www.lehigh.edu Location: Bethlehem Founded: 1865 Enrollment: More than 7,000
www.muhlenberg.edu Location: Allentown Founded: 1848 Enrollment: 2,422
Programs: Lafayette College offers a bachelor of arts in 37 fields, and a bachelor of science in 10 areas of science and four fields of engineering. Students can also combine courses from several fields to create their own interdisciplinary major.
Programs: Lehigh University offers more than 90 undergraduate programs and majors within its four colleges and 12 degrees at the undergraduate and graduate level. The university ranks among the nation’s top private research universities.
Programs: Muhlenberg College offers 40 majors in the humanities, fine arts, social sciences and natural sciences, along with pre-professional programs in such areas as medicine and allied health, law, theology, business and education.
Bethlehem-based Lehigh University, recently recognized as one of America’s 50 best colleges by U.S. News & World Report, is known for having top research programs. One of its current projects, backed by the National Science Foundation, is creating a new method of producing renewable fuel from just carbon dioxide, sunlight and water. Soon the university will also debut a Health Research Hub to provide a collaborative environment for researchers working on projects in bioengineering and other areas of health care innovation. In fall 2013, Moravian College in Bethlehem introduced an accelerated program that allows students with a bachelor’s degree in other areas to earn a bachelor of science nursing degree in 16 months. Lafayette College in Easton is boosting its initiatives in science, technology and engineering, thanks to a $27.9 million gift from Class of 1966 trustee Kent Rockwell to advance innovation at the college. The college also received $700,000 grant from The Andrew W. Mellon Foundation to support training in digital humanities, a discipline that integrates liberal arts subjects with computer technology. At Cedar Crest College in Allentown, funding from a National Science Foundation grant is giving biology students the opportunity to work with high-tech instrumentation. Graduates from Lehigh Valley tend to do well in the workforce. A recent report by PayScale, an online
source for salary information, ranked Lehigh University graduates with undergraduate degrees among the nation’s top 10 earners, with a starting median salary of $56,900. The university tied with Massachusetts Institute of Technology (MIT) for graduates earning the highest starting and mid-career salaries.
Investing in the Workforce
Along with colleges and universities, the Lehigh Valley Workforce Investment Board (WIB) also works with area businesses in Lehigh and Northampton counties on worker training and employment issues. The WIB focuses on supporting employers within Lehigh Valley’s targeted industry clusters that provide employment opportunities with above average wages and career pathways. “We look to help increase the pipeline of workers entering skilled trades occupations,” says Nancy Dischinat, executive director of the Lehigh Valley Workforce Investment Board. One of the WIB’s success stories is its association with ABEC Inc., a global manufacturer in Bethlehem that specializes in process equipment solutions for biopharmaceutical manufacturers. ABEC works closely with the board to provide workforce training sessions and now employs more than 130 workers in Lehigh Valley who earn an average of $60,500 per year.
48 || LEHIGH VALLEY
OtHer HIGHer-eDUCAtION INStItUtIONS IN LeHIGH VALLeY
Cedar Crest College in Allentown DeSales University in Center Valley Penn State University - Lehigh Valley Campus in Center Valley Lehigh Carbon Community College in Schnecksville Northampton Community College in Bethlehem Township Moravian College in Bethlehem
PHoto bY CHrista NEu
Covering more than 2,350 acres, Lehigh University is one of the largest private universities in the U.S.
Population of Cities within Lehigh Valley
Allentown: 118,974 Bethlehem: 75,103 Easton: 26,951
Source: U.S. Census Bureau
Employment by Industry in Lehigh Valley
Health care and social assistance 62,320 Retail trade 47,862 Manufacturing 36,783 Accommodation and food services 26,884
Lehigh Valley: 654,512 Lehigh County: 355,245 Northampton County: 299,267
Source: U.S. Census Bureau
Professional, Scientific and technical services 20,850
Finance and Insurance 19,845
Educational Services 13,499
Source: U.S. Bureau of Labor Statistics, 2011
Lehigh Valley Health Network St. Luke’s University Health Network Air Products & Chemicals Inc. Federal government Allentown School District Lehigh County Government Center Giant Food Stores LLC Northampton County Commonwealth of Pennsylvania Lehigh University
Average annual wage:
Civilian Labor Force:
Source: Lehigh Valley Workforce Investment Board
Household Income and Housing Costs
Average Household Income: Average Family Income:
Source: Lehigh Valley Economic Development Corporation
THIS SECtION IS SPONSORED BY
Sources: Lehigh Valley Economic Development Corporation, Lehigh Valley Association of Realtors
HISTORIC PAST … VIBRANT PRESENT … DYNAMIC FUTURE
Thriving Downtown Revitalizes Easton
P ENNSY LVANIA
Wealth of Resources Attract Business to Northampton County Strong Higher Education System Preps 21st-Century Workers Business-Friendly Bethlehem Is People-Friendly, Too
| Special Advertising Section |
| Northampton County, Pennsylvania |
Easton Farmers’ Market Quadrant Book Mart and Coffee House specializes in rare, used and out-of-print books – an Easton staple for more than 20 years.
Thriving Downtown Revitalizes Easton
Easton’s downtown revitalization is benefiting businesses, residents and visitors alike. While Easton has always had its attractions – Crayola, the State Theatre and the farmers’ market, to name a few – they weren’t keeping people down town. So in 2008, Mayor Sal Panto began campaigning to encourage the growth of downtown restaurants, retail and service businesses. According to Panto, he hoped people would come to the larger attractions, see these businesses and want to stay for a few hours – or even move downtown. It was a gamble, but it paid off. “Our downtown is now the place where people want to congregate,” Panto says. “And businesses are looking to downtown because we make it possible for them to open for a low initial investment.” The city’s grid layout also fosters business success. Gretchen Longenbach, Easton’s Director of Community and Economic Development, says the grid allows shops to cluster and build synergy in a walkable environment. Businesses enjoying these advantages include EPS Financial LLC, a pre-paid card management company; Gray Connective, which installs solar panels; RE:find, which sells sustainably sourced home furnishings; and Salvage Goods, which sells “antiques with urban attitude.” Thanks to these businesses and many more, Easton now draws regular crowds of shoppers, diners and tourists from neighboring New Jersey and the rest of the Lehigh Valley. And young artistic professionals are moving into downtown apartments from surrounding areas. “We have an artistic edge that sets us apart from other communities,” Longenbach says. “Easton is authentic, and that’s very attractive to a lot of people.”
Historic Easton Farmers’ Market Attracts Farm-to-Table Fans
The producer-only Easton Farmers’ Market, established in 1752, is the nation’s oldest continuously running open-air market. Legions of farm-to-table fans come for local produce, meat, dairy and delicious prepared foods. They also come for the market’s packed events calendar. Cooking demonstrations from local chefs, the Little Sprouts kids’ program and a variety of annual festivals draw crowds week after week. Some of the most popular events include July’s Zucchini 500, September’s Chile Pepper Fest and of course the November Baconfest. The Easton Farmers’ Market is held in Centre Square every Wednesday, 4-8 p.m., JuneSeptember and Saturdays, 9 a.m.-1 p.m., May-October and indoors at 325 Northampton Street November-April.
| Special Advertising Section |
| Historic Past … Vibrant Present … Dynamic Future |
Arts, Culture Add to Northampton County Livability
One of Northampton County’s great strengths as a business location is the livability it offers employees. “There are so many things to do here,” says Michael Stershic, President of Discover Lehigh Valley and a longtime Northampton County resident. “The availability of visual and performing arts is huge.” Theater fans can get their fix at the recently renovated State Theatre in Easton. The theater, which has a 100-plus-year history, hosts concerts, plays and the annual Freddy Awards. The County’s arts scene centers around SteelStacks, a 10-acre arts and event venue constructed on the grounds of the old Bethlehem Steel plant. SteelStacks’ most popular annual event is the 30-year-old MusikFest, the nation’s largest free music festival. Held every August, the festival includes not just musical acts but also artisans, food vendors, and children’s activities. The Martin Guitar Museum, located in nearby Nazareth, is another popular attraction. The museum gives visitors a glimpse into the workings of the 180-year-old C.F. Martin Guitar Co. as well as the nation’s musical history. According to Stershic, this vibrant arts scene is only part of what makes Northampton County such a desirable place to live. “When you pair our affordable cost of living with still maintaining business contacts in Manhattan or Philadelphia, it’s the best of both worlds,” he says. “Plus, the atmosphere here is one of cooperation rather than competition, and I think that has really drawn a lot of people into our marketplace.”
State Theatre Marquee
Photo by Tom Kosa, courtesy of the State Theatre
Residents, Visitors Enjoy Northampton County’s Rich History
Northampton County’s long and diverse history makes it a fascinating place to live or to visit. “Much of our history has been retained, so it can be explored throughout the county,” says Barbara Kowitz, Executive Director of the Northampton County Historical and Genealogical Society. Along with three house museums and a research library, the society operates Easton’s Sigal Museum, which hosts rotating and permanent exhibits related to county history. Recent exhibit topics include World War II propaganda, farming and Gettysburg. Originally home to Lenni Lenape native peoples, Northampton County was settled in the 1740s by Moravians. These Protestant missionaries established several area communities, including Bethlehem and Nazareth, which are located in the county. History buffs can learn more at Bethlehem’s Moravian Settlement or the 268-year-old Moravian Book Shop. Northampton County also played a crucial role in the Revolutionary War. George Taylor of Easton signed the Declaration of Independence, and Easton’s Centre Square was one of only three locations to host a public reading of the declaration. With its extensive canal network and proximity to the Delaware and Lehigh Rivers, Northampton County later became a hot spot for the Industrial Revolution. Visitors and residents interested in that period can learn more at Easton’s National Canal Museum, which offers exhibits, hands-on educational activities and even canal rides. “We were truly a crossroads and a very busy destination,” Kowitz says. “It takes dozens of historic sites and interpretive centers to tell the county’s history because it’s very rich.”
Recreation Keeps Northampton County Healthy
For executives and employees alike, Northampton County recreation makes staying healthy an easy job. One of the county’s best recreation spots is the 1,168-acre Jacobsburg Environmental Center, located in Bushkill Township. In addition to hiking trails and a historic district, the center provides hands-on environmental education for students from kindergarten through college. Northampton County’s riverways are also open for recreation. With both the Delaware and Lehigh Rivers in-county, there are many options for fishing, kayaking and boating. And bikers and hikers can take advantage of the county’s rails-to-trails system, which has converted miles of old rail lines to recreational use.
| 610-559-3200 • www.northamptoncounty.org |
| Northampton County, Pennsylvania |
Northampton County Businesses Are in for the Long Term
Whether large or mid-sized, local or wide-reaching, businesses find that Northampton County is a prime place to put down long-term roots. The county’s oldest business is Bethlehem’s Bosch-Rexroth, which makes drive and control solutions. The company is more than 200 years old and employs more than 37,500 people in 80 countries. Other century-plus-old corporate residents include 110-year-old household name Crayola, which also operates a popular attraction in downtown Easton, and 150-year-old international cement producer ESSROC Italcementi Group. About to join them is HMK, the region’s largest locally owned independent insurance agency, which will celebrate its centennial in 2014. Just Born, the candy manufacturer, celebrates 90 years. “Crayola has been in the Lehigh Valley for more than a century, and two-thirds of what we sell we make right here in Easton and Bethlehem; this is a testament to the people and the caliber of the workforce who lives here. In addition, the location of our distribution center near the intermodal transportation terminal provides an edge for the company’s warehousing and shipping needs as we continue to manufacture creative, inspiring and fun Crayola products for kids around the world,” says Karen Kelly, Senior Communications Consultant with Crayola. According to Christopher Jones, an Analyst with Northampton County Economic Development, large and longtime businesses usually cite market access and site availability as key attractors. Northampton County is within 100 miles of both New York City and Philadelphia, a combined market of more than 30 million consumers. The county also has a streamlined location process and has been building well-planned industrial parks since the 1960s. Of course, surviving downturns is key to staying in business, and Northampton County helps there, too. Professors and graduate students at the area’s schools – including internationally known institutions like Lehigh University – are known for helping struggling companies to innovate their way through market changes. Couple all this with proximity to three interstates and two highways; access to New York, New Jersey, Philadelphia and Baltimore ports; and a high quality of life for employees, and you have an equation for long-term success. “The state looks at us as a model for economic development,” Jones says. “People here just work well together.”
Crayola by the Number
Crayola uses solar power to manufacture nearly 3 billion crayons and 500 million markers each year.
Strong Infrastructure Supports Northampton County Businesses
Solid infrastructure makes Northampton County a solid choice for today's businesses. Three interstates (I-78, I-80 and I-95) and two highways (US 22 and State Route 33) connect the county with cities like Cincinnati, New York, Miami and even San Francisco. For companies that also use rail, Bethlehem provides a convenient intermodal terminal at the former Bethlehem Steel site. Shipping containers arrive by rail from various origins in the U.S., and draymen transport the container contents to local destinations. “Draymen can make three trips a day instead of the one they'd make long hauling over the road,” says Manager Pat Sabatino of Lehigh Valley Rail Management LLC, which operates the terminal. “Plus, it means fewer emissions and less wear and tear on roads and bridges. There are both economic and environmental benefits.” Northampton County also has ample space for new corporate residents. The 440-acre-plus Majestic Bethlehem Center, whose inaugural tenant is Crayola, has room for more than 8 million square feet of manufacturing and distribution space. Companies interested in other locations can get help from the Lehigh Valley Industrial Park corporation, which focuses on affordable sites, or the Lehigh Valley Land Recycling
at Lehigh Valley Rail Management’s Bethlehem Intermodal Terminal
Initiative, which specializes in site reuse. “Companies need infrastructure,” Sabatino says. “They need a good highway system, an airport, rail – all the pieces. That's what attracts them here because we give them options.”
Double Stack Train
| Special Advertising Section |
| Historic Past … Vibrant Present … Dynamic Future |
Wealth of Resources Attract Business to Northampton County
Northampton County’s special mix of resources is bringing many new companies to the area. Christopher Jones, an Analyst for Northampton County Economic Development, points to a list of attractors, including statesponsored incentives, affordable facilities, and organizations like universities and incubators that support business growth. The combination is so appealing that even existing companies are opening locations here. Synchronoss, a mobile solutions provider, recently added a Northampton County office to its 13 worldwide locations. Tech entrepreneurs, meanwhile, find the county is prime territory for starting new ventures. “It’s a matter of the resources that are available,” Jones says. “We have a plethora of support services for people who want to develop new ideas.” In downtown Bethlehem, for example, Pi: Partnership for Innovation has turned the second floor of an old clothing factory into flex space and shared amenities for second-stage entrepreneurs – those who have graduated from incubators but aren’t yet ready for full-scale, independent operations. Tau, a space with similar functionality that will also have established anchor tenants, is currently in development. The county’s entrepreneur-friendly environment has spurred the growth of many new tech companies, including business-to-business video producer Viddler, print-chemistry supplier Tower Products Inc. and high-tech mold-maker Smooth-On. “Ben Franklin Technology Partners coached, funded and hosted Viddler for more than four years, and now from our new headquarters at Pi, we’ve delivered millions of videos to clients worldwide,” says Tom Stine, Viddler’s President. “As for our team, they love having the restaurant scene, Steel Stacks and the river all within walking distance.” “We have great business resources, affordability and livability for employees, and proximity to markets in New York City and Philadelphia,” Jones says. “It’s a diversity of factors that makes us attractive.”
Defense contractor Curtiss-Wright is moving its Engineered Pump Division from Phillipsburg, N.J., to Northampton County. The move will bring 95 high-paying jobs to a purpose-built, 179,000-square-foot facility in the Bethlehem Commerce Center. A combination of nearly $3 million in loans and grants from state, county and city entities lured Curtiss-Wright to make the $7 million investment the move will require.
Hospitals, Innovators Partner to Provide Quality Health Care
In Northampton County, quality health care comes from mixing oldfashioned, hands-on care with cutting-edge innovation. Two major hospital systems serve the county, giving residents an abundance of care options and health-care businesses plenty of potential partners. “There’s a history of Northampton County hospitals working collaboratively with health-care companies to advance the health of the region,” says Ken Szydlow, Vice President of Marketing and Public Relations for Bethlehembased St. Luke’s University Health Network. St. Luke’s operates St. Luke’s University Hospital in Bethlehem along with 12 other health-care facilities throughout the region. The network specializes in merging medical education and research with top-notch clinical care. Easton Hospital, a community hospital that connects to wellness centers and doctors’ offices around the county, emphasizes old-fashioned personalized care while keeping pace with medical innovation. “Northampton County’s skilled workforce can turn medical ideas into tangible products and services, and the professionals at Easton Hospital can turn those products and services into compassionate, high-quality care that’s close to home,” says Stephen Wilson, Easton Hospital’s Vice President of marketing. Partnering with these hospitals are companies like NEATCap, a Bethlehembased startup that makes protective caps for hospitalized newborns. The caps substitute comforting womb-like sounds for the disruptive noise and stimulation of the Neonatal Intensive Care Unit. ABEC, another Bethlehem-based health-care company, engineers bioreactors and fermenters for the pharmaceutical industry. “Many of our old factories have faded into history, but they’ve been replaced by hospitals,” Szydlow says. “This is a thriving community, in part because of the growth in the health-care sector.”
| 610-559-3200 • www.northamptoncounty.org |
| Northampton County, Pennsylvania |
Northampton County Employers Draw From HighCaliber Labor Pool
A high-caliber workforce, combined with a variety of development initiatives, ensures a strong labor pool for Northampton County employers. “Historically, the Northampton County workforce is known for its technical skills and work ethic,” says Nancy Dischinat, Executive Director of the Lehigh Valley Workforce Investment Board.
Adjunct Professor John Grogan, author of Marley and Me, teaches students in Coppee Hall at Lehigh University.
Strong Higher Education System Preps 21st-Century Workers
With its diverse higher education system, Northampton County is poised to meet 21st-century educational and workforce needs. Northampton Community College is one part of this picture. Its Fowler Family Southside Center in Bethlehem provides workforce training, continuing education and children’s programs to benefit the whole community. Popular spots at the center include the Fab Lab, a 3-D fabrication studio where entrepreneurs and designers can produce 3-D prototypes of their creations. Students can also attend workforce training in public safety, health care and leadership. The county’s top-tier four-year schools include Bethlehem’s Lehigh University, where more than 7,200 students choose from 102 undergraduate and graduate degree programs. The school’s P.C. Rossin College of Engineering and Applied Science offers degrees at both levels, and received a Top 40 ranking in U.S. News and World Report’s 2014 Guide to America’s Best Colleges. Bethlehem’s Moravian College, founded in 1742, is the nation’s sixth-oldest college. But the school’s long traditions in the arts, service and theology are only the beginning. MC students choose from more than 50 majors, including 21st-century degrees like biochemistry, environmental science, and graphic and information design. At Easton’s Lafayette College, students can participate in internships, externships, professor-led research and a new program called B-Link. The initiative – offered through the college’s new Center for Innovation, Design, Entrepreneurship and Leadership – takes students for on-site visits at companies, and includes evening classes on the nuts and bolts of networking, business ethics and other crucial workplace matters. “It’s a great way for liberal arts students to be prepared in every way to join the 21st-century workforce,” says Rose Marie Bukics, Jones Professor of Economics and B-Link’s Director. “This will complement the broad-based skills they’re obtaining in their other studies, enhancing their ability to work across disciplines and facilitating entry into professional life.”
County workers are well-educated, Dischinat adds, with 27 percent holding bachelor’s or graduate degrees, and eight percent holding associate’s degrees. Sixty-seven percent of the county’s population is over age 25, which means employers benefit from the experiences of seasoned workers. And the pool of desirable employees continues to grow. Northampton County’s comparatively low housing prices, hip urban neighborhoods and a vibrant arts scene draw young professionals from nearby New York City, New Jersey and Philadelphia. “They want to both live and work here,” Dischinat says. “It adds to the knowledge and skills that are available to employers looking to expand in or relocate to Northampton County.” Also adding to the workforce’s knowledge and skills are a variety of training and development programs. The LVWIB is at the forefront of these initiatives, with its youth-oriented CareerFORCE project. CareerFORCE focuses on career awareness and preparedness, educates high school students about high-demand careers, and guides them toward appropriate training or courses of study. In Northampton County, LVWIB operates CareerFORCE Centers at Bethlehem’s Freedom and Liberty High Schools. The centers serve students as well as the teachers, guidance counselors, and parents who support them. “Our world-class educational institutions also help to continuously develop and upgrade the skills of Northampton County’s workforce,” Dischinat says. “We have strong alignment between workforce development, education and economic development.”
| Special Advertising Section |
| Historic Past … Vibrant Present … Dynamic Future |
Business-Friendly Bethlehem Is People-Friendly, Too
For Bethlehem, accolades are nothing new. The city has appeared on both Fortune Small Business 100 Best Places to Live and Launch list and Money's 100 Best Places to Live list. Fortune also ranked Bethlehem No. 1 for economic renewal, based on the city's transformation from former steel town to vibrant tech center. To top it all off, incoming Mayor Bob Donchez says, the city has been Pennsylvania's safest for six years running. “We know Bethlehem is a great place to live and do business, but it is always nice when the data and national media recognize that, too,” Donchez says. Welcoming businesses into this environment is one of Bethlehem's top priorities. The city continues to convert the former Bethlehem Steel site into shovel-ready industrial plots, and Donchez’s administration favors an efficient, one-stop-shop approach to planning, zoning and incentives. Incubators and hubs like Ben Franklin TechVentures and Pi: Partnership for Innovation are another draw. “Making it easy to do business in Bethlehem is a top priority for me,” Donchez says. “We will be looking for ways to make every viable project happen.” Employees, meanwhile, love the city's livability. Two downtowns make for a variety of shopping, dining and quality housing options. Historic downtown Bethlehem, overflowing with Colonial architecture, is known for its Restaurant Row and unique stores like the 268-yearold Moravian Book Shop. Southside Bethlehem, a former enclave for Bethlehem Steel workers, is now a hub for arts and music professionals. Walkability and a packed events calendar complete the attractive picture. “Very few places feel as vibrant as Bethlehem,” Donchez says. “Whether you enjoy the history of the downtown wor the arts and culture of the Southside, there is always a reason to be in
Bethlehem’s Ben Franklin Technology Partners of Northeastern Pennsylvania Spurs Business Growth
Bethlehem is a nexus for innovation and business development, thanks to Ben Franklin Technology Partners of Northeastern Pennsylvania (BFTP/NEP). From Lehigh University’s Mountain Top Campus, BFTP/NEP oversees a 21-county partnership between businesses, government, and colleges and universities. “In the 1980s, then-Governor Dick Thornburgh recognized the need to replace all the disappearing heavy industrial jobs with equally high-paying technology jobs,” says Chad Paul, BFTP/ NEP’s President and CEO. Created by the state, BFTP/NEP fosters the development of new tech companies and helps existing manufacturers use technology to increase cost efficiency. The organization is so successful that, for every $1.00 invested in it, $3.60 comes back to the state in the form of new business and employee taxes. Among other assistance, BFTP/NEP connects businesses with otherwise costprohibitive research equipment. In 2005, for instance, BFTP/NEP helped startup CICLON Semiconductor use Lehigh University’s electron microscope to make a super-efficient chip for mobile devices. Four years later, CICLON sold its invention to Texas Instruments. Another success story is OraSure, which came to BFTP/NEP with plans to make a sunscreen-infused towelette. After Schering-Plough bought the product, OraSure’s owners used the money to develop the world’s only saliva-based HIV test. The company now employs 330 people at its Bethlehem facility. For Paul, though, it’s not just about the numbers. “I was in business for 25 years, and this is an opportunity to give back to the community that supported me,” he says. “I’m helping people create their dreams, and in the process, they’re building Pennsylvania’s economy.”
Visitors Love Bethlehem Festivals
Part of Bethlehem’s appeal is its calendar of free festivals. The 10-day Musikfest in August typically draws more than 900,000 attendees to enjoy performances from a variety of music and dance genres. More than 250,000 people enjoy Highland Games, music, dance, crafts and food at September’s Celtic Classic, North America’s largest free Celtic Festival. Also in September, the one-day VegFest treats attendees to vegan food samples, cooking demonstrations and discounted sustainable products. Christmas City Village, a German-style open-air market, runs each weekend between Thanksgiving and New Year’s. Visitors can purchase holiday crafts and gifts or enjoy authentic German food and drink.
| 610-559-3200 • www.northamptoncounty.org |
Leading LOcal EMplOYers: St. Luke’s Hospital & Health Network, Giant Food Stores, Sands Casino Resort Bethlehem
TOtal POpUlatiOn: 297,735 Located within 90 miles of Philadelphia and New York City markets FOUR MaJOr highwaYs: Route 80, Route 22 and I-78 (east-west) and Route 33 (north-south) Higher EdUcatiOn InstitUtiOns: Lehigh University, Lafayette and Moravian Colleges, Northampton Community College
For additional information, demographics and to schedule an appointment, visit www.northamptoncounty.org or contact us directly at 610-559-3200.
Northampton County Department of Community & Economic Development 669 Washington Street • Easton, PA 18042 • 610-559-3200 www.northamptoncounty.org | This publication is a partnership between the County of Northampton and the Cities of Bethlehem and Easton. |
QUALItY OF LIFe
Public aNd privatE iNvEstmENts pump lifE, EcoNomic vitalitY bacK iNto dowNtowNs across LEHigH VallEY
DowNtowN Districts iN AllENtowN, BEtHlEHEm aNd EastoN arE growiNg aNd flourisHiNg.
THE FormEr BEtHlEHEm StEEl plaNt’s campus Has bEEN traNsformEd iNto aN ENtErtaiNmENt dEstiNatioN.
NEw REstauraNts, rEtailErs aNd rEsidENtial spacEs arE drawiNg morE YouNg adults dowNtowN.
Formerly home to the Bethlehem Steel plant, the SteelStacks campus now hosts concerts and festivals.
52 || LEHIGH VALLEY
By Nancy Mann Jackson or many years, the heart of cities in Lehigh Valley could be found in their downtown business districts – and that is once more becoming true. After decades of disuse and abandonment due to suburban sprawl, the urban cores of cities like Allentown, Bethlehem and Easton are experiencing a reawakening. An increased focus on redevelopment from local leaders, along with new public and private investments and energy, are transforming the Valley’s downtown districts into sought-after destinations for offices, retail, dining and entertainment. In Allentown, construction is booming downtown, with more than 900 workers assigned to various projects. A tax incentive created by the Pennsylvania Legislature for downtown developers, known as the Neighborhood Improvement Zone, has been the catalyst for redevelopment. “Our urban core was dying, and downtown is the heart of our city,” say Mayor Ed Pawlowski. “We needed to redevelop and replace that heart, and the tax incentive program is allowing us to do in about two years what would have taken 20 years.” The city currently has more than $1 billion committed in new development projects, Pawlowski says, including the PPL Center arena, which will house the Lehigh Valley Phantoms hockey franchise and provide seating for up to 10,000 people for concerts and other entertainment and sporting events. The arena is part of the larger City Center Lehigh Valley project, which consists of four complexes being built by area developer J.B. Reilly. Alongside the arena is the seven-story One City Center building that includes retail on the first floor and a sports performance fitness center run by Lehigh Valley Hospital on the second and third floors. Other City Center complexes nearby will include multipurpose facilities with hotel, retail, residential and office space. In addition to new construction, businesses are also contributing to the vitality downtown, Pawlowski says. Several firms are moving into renovated historic buildings. New York City-based Ruckus Brewing Co. is investing $30 million to revamp the former Neuweiler Brewery along the riverfront, and high-tech fiber optic firm United Fiber & Data is spending
SPeCIAL TAX PrOGrAMS BOOSt DOWNtOWN DeVeLOPMeNt
In 2009, the Pennsylvania State Legislature established the Neighborhood Improvement Zone in Allentown. The NIZ covers a 130-acre area downtown, in which state and local taxes collected from businesses are distributed back to developers in the form of bonds issued by the Allentown Economic Development Corporation. This tax incentive will last for 30 years. In nearby Bethlehem, city officials received a City Revitalization and Improvement Zone designation on Dec. 30, 2013. The zone will encompass 130 acres in which new development is eligible for sweeping tax incentives.
Award-Winning Arena in Allentown
Allentown’s future hockey arena complex, which also includes the high-rise One City Center and commercial space, was honored with the 2013 Commonwealth Award from 10,000 Friends of Pennsylvania, a state group that advocates responsible land use. The PPL complex was noted for its economic and community impact.
$6 million to renovate a former furniture store into office space. National Penn Bancshares Inc. is also moving its headquarters downtown. All this development and redevelopment is bringing nearly 4,000 new jobs downtown, Pawlowski says. In addition, plans were recently approved for the first phase of a $285 million development project along the Lehigh River waterfront, which will eventually include a river walk development and 10 buildings with space for offices, retail stores, restaurants and apartment lofts.
“We have so many specialized festivals and events that we really are becoming a go-to destination for many types of people,” says Kasara McLaughlin, manager of the Downtown Bethlehem Association. “If you’re a vegan, we have VegFest. If you’re a beerdrinking, music-loving guy or gal, we have Musikfest. Heck, if you just came to the U.S. from Ireland, you can feel right at home with Celtic Classic. All in one city!”
Easton’s downtown has also made a turnaround, thanks to the Easton Main Street Initiative launched five years ago by the Greater Easton Development Partnership. “In the beginning, one of our challenges was to overcome the perception in the community that we were not a fun and safe downtown,” says Kim Kmetz, manager of Easton Main Street Initiative. A downtown hospitality program, followed by public and private investment and development and community events, helped transform the area into a destination for shopping, dining, working and living. In 2005, the Easton Farmers Market had dwindled to one vendor. Easton Main Street cleaned it up, hired a manager and added a Wednesday night market as well as an indoor winter market to the traditional Saturday warm-weather market. Today, the market draws 40 vendors and has a waiting list for more. It’s a hot spot for listening to live music and sampling local food. Easton’s growing population of young adults is fueling the demand for new dining destinations, retail and residential spaces. Developers are meeting this need by renovating historic properties into mixed-use sites, including the long vacant Pomeroy Building and the former Simon Silk Mill. Another newly restored historic building, Two Rivers Brewing Co., serves local craft beer and farmfresh comfort food. With “everything from a Brazilian steakhouse to a French brasserie,” Easton has become “the hottest foodie town in Lehigh Valley,” Kmetz says.
Adapting the Past to the Present
In Bethlehem, the steel industry may be part of the past, but the city is using some of the most visible remnants of that heritage to build a bright future. The shuttered Bethlehem Steel plant has been redeveloped into SteelStacks, a 10-acre site that hosts more than 1,000 concerts and eight festivals each year at the foot of the former blast furnaces. The campus is also home to the ArtsQuest Center, a contemporary performing arts center that offers music, comedy, cabaret, dance and other performances year-round, along with a cafe and a theater that shows independent films. Also located on the site of the former Bethlehem Steel ore yard is the Sands Casino Resort Bethlehem, a $743 million hotel, casino and entertainment destination that will soon connect with SteelStacks via an elevated walkway constructed above an old railway trestle. Along with the city’s success at redeveloping historic industrial sites, Bethlehem has also been recognized for preserving its colonial history. Bethlehem’s historic Moravian District, a 14-acre settlement of 18th-century European immigrants, was recently named a National Historic Landmark District by the National Park Service. Building on its rich history isn’t the only thing Bethlehem is doing right.
54 || LEHIGH VALLEY
Easton’s historic Centre Square is the center of activity for young adults who are flocking downtown for dining, shopping and more.
A Vivacious Valley
LEHigH VallEY commuNitiEs offEr uNrivalEd culturE, attractioNs aNd qualitY of lifE appEal
By Joe Morris f the goal is to get the same answer again and again, then the question shouldn’t be “Why did you move to Lehigh Valley?” Along with a mix of cities and towns of different sizes, the region offers all the key elements for a high quality of life, including top-notch education and health care systems, a unique arts and cultural scene, and parks and green space in every direction. “You can be in the midst of our urban centers one minute and out on a hike the next, which is a big draw, not only for visitors, but new residents as well,” says George Wacker, communications manager for Discover Lehigh Valley. “The dichotomy of having urban centers that celebrate the arts and music, mixed with nature preserves, parks and other outdoor draws, means that we run the gamut when it comes to all activities. Variety is a great asset when attracting people.”
Lehigh Valley’s largest city has a storied history and a future that’s just as promising. Rooted in manufacturing, Allentown’s economy has diversified to include service-oriented industries and a revitalized downtown core full of new boutiques, restaurants and bars. Visitors can find parks galore – Allentown has more park space per capita than any other city its size in the U.S. All that land gets put to good use by sports teams like the IronPigs, the Triple-A affiliate team of the Philadelphia Phillies known for packing the stands at the 8,200-seat Coca-Cola Park each season. The Phantoms hockey team, an American Hockey League affiliate of the Philadelphia Flyers, will take to the ice in 2014. The city offers plenty of cultural gems, too, including an art museum, a 1,200-seat symphony hall with a professional orchestra and the
historic art deco Civic Theatre. Mix in historical neighborhoods and the city’s reputation as Band City USA for its four citysupported bands, and Allentown’s appeal is evident.
Bethlehem’s Steely Resolve
As the home of Bethlehem Steel for nearly a century, Bethlehem’s reputation as a manufacturing center has few equals. But the immigrants who worked at the plant laid the foundation for a multicultural city that has continued to grow and evolve long after that operation shut its doors. Foodies flock to Restaurant Row in the city’s historic district, where ethnic restaurants, art galleries and eclectic shops abound. Readers can revel in the inventory at the Moravian Book Shop, the nation’s oldest continuously operating bookstore. History buffs can tour museums like the Kemerer Museum of Decorative Arts, home to one of the nation’s largest antique dollhouse collections. The city also has six National Historic Landmarks in its boundaries to explore and a professional indoor football team, the Lehigh Valley Steelhawks, for sports fans. Then there are the festivals, which are almost too numerous to name but include Musikfest, Celtic Classic, Oktoberfest, the SouthSide Film Festival, Christkindlmarkt and various art walks. “The area is always open to new festivals or events, and they seem to be happening with greater frequency,” Wacker says.
Easton’s Fun Square
While it may be smaller than Allentown and Bethlehem, Easton also has plenty of fun attractions within its borders. Popular events include Heritage Day, which celebrates the original reading of the Declaration of Independence here on July 8, 1776, and the Garlic Festival.
58 || LEHIGH VALLEY
Easton’s historical Centre Square hosts the nation’s longest-running outdoor farmers market, along with a growing cluster of shops, galleries and eateries and the interactive Crayola Experience, a kid-friendly museum that showcases how crayons are made. Live entertainment fans can catch plays, concerts and other shows at the restored vaudevilleera State Theatre Center for the Arts, and kids can experiment with early machines used in civil engineering or go for a boat ride at the National Canal Museum.
Smaller Communities Thrive
With 62 municipalities in its two-county area, Lehigh Valley also has plenty of smaller towns, but they’re no less busy than their bigger cousins.
Emmaus is home to Rodale Inc., publisher of Men’s Health, Prevention and other well-known magazines, and Nazareth draws admirers for its pastoral beauty and history as the birthplace of Martin guitars. As more and more people are drawn here, Lehigh Valley is becoming a place of continuous reinvention where everything old is new again. “Lehigh Valley history is vast, and varies from early Colonial settlement to Bethlehem Steel’s reign as one of the world’s largest companies,” Wacker says. “Lehigh Valley has been diligent in combining historical places with modern events. The blast furnaces that were once the focal point of Bethlehem Steel during its heyday are now the focal point of a new ArtsQuest Center and Sands Casino Resort Bethlehem.”
LEHigH VallEY givEs outdoor buffs plENtY to sEE aNd do
Residents in Lehigh Valley never have to go too far to get active. Here open spaces in the countryside coexist with urban green space, making it easy to find places for biking, hiking and other outdoor activities. For winter fun on the slopes, don’t miss Pennsylvania’s highest vertical at Blue Mountain Ski Area & Resort in nearby Palmerton or skiing, snowboarding and snowtubing at Bear Creek Mountain Resort in Macungie. If you like your water unfrozen, visit the Valley’s many waterways for fishing, rafting or just paddling around. Anglers favor the Jordan and Little Lehigh creeks, two of the area’s most heavily stocked trout waters, and the Saucon Creek in south Bethlehem and Hellertown are known for their wild trout. Boaters enjoy Lake Nockamixon, just east of Quakertown, which also has a public pool complex for swimmers. Another favorite swimming hole is the Aqua Park at Dutch Springs in Lower Nazareth Township. Those looking to tee up can find plenty of ground to cover at the area’s many golf courses, including the Allentown Municipal Golf Course, Easton’s Riverview Country Club and Wedgewood Golf Course in Coopersburg. For weekend getaways, the Pocono Mountains are just a short drive away, where must-see attractions include Bushkill Falls, known as the Niagara of Pennsylvania, and other natural wonders like Crystal Cave, which is the state’s oldest operating cave and includes millions of glistening rock formations. – Joe Morris
LEHigH VallEY HEaltH carE providErs EXpaNd sErvicEs, rEacH iNto commuNitiEs
Sacred Heart Hospital in Allentown is known for its specialty care, especially in bariatric and vascular surgery.
By Kevin Litwin
The Bethlehem Township-based Richard A. Anderson Campus is one of six hospitals in St. Luke’s University Health Network.
ob Martin believes a region needs strong health care to attract new businesses and talent, and he knows Lehigh Valley has a top system in place. As senior vice president of St. Luke’s University Health Network, Martin says one of his goals is to provide as many services as possible under one roof throughout the most visited sites in St. Luke’s six-hospital system to give patients easier access to medical treatments. “At our new St. Luke’s West End Medical Center in Allentown, we brought together a large variety of services, including urgent care, fitness, rehab, orthopedics and more,” he says. “We want to continue consolidating into the most convenient sites.” Martin adds that the St. Luke’s network, which also includes six hospitals and more than 150 local health centers and clinics across
Pennsylvania and New Jersey, is aiming to provide at least one primary care physician within 10-15 minutes of anyone living within its eight-county service area. “We have been successful in surgeon recruiting and now have 90 students enrolled in our Temple University-St. Luke’s Medical School, which is good news because the medical industry will face a shortage of physicians over the next 10 to 15 years,” Martin says. To meet increased demand for its services, St. Luke’s recently expanded several of its facilities, including the acute rehabilitation center at its Bethlehem campus and the emergency department at its Warren County N.J. campus. And more growth is on the way for the network.
A Healthy Network
In addition to St. Luke’s, Lehigh Valley’s health care network is led by three other providers: Easton
Hospital in Easton, Sacred Heart Hospital in Allentown and Lehigh Valley Health Network. The 254bed Easton Hospital serves 300,000 residents in Northampton County and five surrounding counties, with services that include an accredited Chest Pain Center, a bariatric weight loss program, a Sleep Disorders Center, Easton Regional Cancer Center and a newly renovated Center for Orthopedics, Joint and Spine. The 215-bed Sacred Heart Hospital has been nationally recognized as a Center of Excellence for Bariatric Surgery. It also offers specialty care in obstetrics, vascular surgery, rehabilitation and behavioral health, as well as a network of physicians who practice throughout Lehigh and Northampton counties. Lehigh Valley Health Network (LVHN) recently opened a new health center in Bangor to bring more outpatient services closer to the public. The location joins nine other LVHN health centers
62 || LEHIGH VALLEY
The 215-bed Sacred Heart Hospital has been serving Lehigh Valley since 1912.
Lehigh Valley Hospital-Cedar Crest is adding a four-floor tower in 2014.
throughout the Lehigh Valley, including three hospitals. In early 2014, LVHN will also open a Center for Orthopedic Medicine at the former Westfield Hospital on Tilghman Street in west Allentown. Orthopedic care there will focus on total joint replacement and spine surgery. “Opening the Health Center in Bangor helps keep people out of the most expensive environments for health care delivery, which are inpatient hospitals,” says Dr. Ronald Swinfard, president and CEO of Lehigh Valley Health Network. “But if a patient needs to be admitted to a hospital, LVHN has three excellent campuses.” One of those is the network’s flagship hospital, Lehigh Valley Hospital-Cedar Crest, which is adding a four-floor tower that will open in late 2014. “We will fill only one of those floors and keep the other three available for future use, giving us flexibility to expand in whatever future direction is needed for
patient care,” Swinfard says. The hospital has ranked on U.S. News & World Report ’s Best Hospitals list for the past 18 consecutive years, earning recognition in a total of 14 areas. The most recent list named the hospital among the top 3 percent in the nation in seven categories, including cardiology and heart surgery, GI surgery and gastroenterology, geriatrics, gynecology, orthopedics, pulmonology and urology. “We’re also doing fine work at our LVH-Muhlenberg and LVH17th Street hospitals, and in 2014 are merging with Hazleton General Hospital in Hazleton for our fourth hospital within the LVHN system,” Swinfard says. The network is also becoming known across the state for its telemedicine program, which uses interactive technology to allow clinicians to examine, diagnose and treat patients in remote or underserved areas without access to specialty health care. The
program offers care for stroke, burn, infectious disease, high-risk pregnancies and many other conditions. And when the Lehigh Valley Phantoms, the American Hockey League affiliate of the Philadelphia Flyers, take the ice in their new arena in Allentown in the fall of 2014, LVHN will be there, too, providing medical services to the team.
LEHIGH VALLE Y HEALTH PROVIDERS CARE EXPA REACH INTO ND SERVICES, COMMUNITI ES
Sacred Heart Hospital in known for Allentown its is in bariatric specialty care, especially and vascular surgery.
Read it online or on your tablet and quickly share articles with friends.
19 AIR PRODUCTS & CHEMICaLS INC. 30 B. BRaUN MEDICaL INC. 49 CEDaR CREST COLLEGE 41 CHaRLES CHRIN COMpaNIES 8 CITY CENTER LEHIGH VaLLEY 4 CITY OF ALLENTOWN COMMUNITY & ECONOMIC DEvELOpMENT 56 CITY OF EaSTON COMMUNITY & ECONOMIC DEvELOpMENT 64 COMpaSS POINT CONSULTING 60 EaSTON HOSpITaL 30 FITZpaTRICK LENTZ & BUbba PC 64 LaFaYETTE COLLEGE 14 LaNTa 2 LEHIGH CaREER & TECHNICaL INSTITUTE C2 LEHIGH VaLLEY ECONOMIC DEvELOpMENT CORpORaTION 1 LEHIGH VaLLEY HEaLTH NETWORK 10 LEHIGH VaLLEY WORKFORCE INvESTMENT BOaRD INC. 31 NaTIONaL PENN C3 NORTHaMpTON COMMUNITY COLLEGE A1 NORTHaMpTON COUNTY – BEDCO 37a NORTHaMpTON COUNTY COMMUNITY & ECONOMIC DEvELOpMENT 6 PENNCap PROpERTIES 45 RCN C4 SaNDS CaSINO RESORT – BETHLEHEM 64 SpECIaL EvENTS TENT & PaRTY RENTaLS 9 ST. LUKE’S UNIvERSITY HEaLTH NETWORK 16 THE WaTERFRONT 50 UGI 14 WEST SIDE HaMMER ELECTRIC
Can you imagine … a world without children?
Call 1-800-996-4100 to help. www.stjude.org
800-360-EVENT (3836) www.specialeventsonline.com
VISIT OUR ADVERTISERS
Air Products & Chemicals Inc. www.airproducts.com B. Braun Medical Inc. www.bbraunusa.com Cedar Crest College www.cedarcrest.edu Charles Chrin Companies www.chrincommercecentre.com City Center Lehigh Valley www.citycenterlehighvalley.com City of Allentown Community & Economic Development www.allentownpa.gov City of Easton Community & Economic Development www.easton-pa.gov Compass Point Consulting www.compasspt.com Easton Hospital www.easton-hospital.com Fitzpatrick Lentz & Bubba PC www.ﬂblaw.com Lafayette College www.lafayette.edu Lanta www.lantabus.com Lehigh Career& Technical Institute www.lcti.org Lehigh Valley Economic Development Corporation www.lehighvalley.org Lehigh Valley Health Network www.lvhn.org Lehigh Valley Workforce Investment Board Inc. www.pacareerlink.org National Penn www.nationalpenn.com Northampton Community College www.northampton.edu Northampton County – BEDCO www.bethlehem.pa.gov Northampton County Community & Economic Development www.northamptoncounty.org PennCap Properties www.penncapproperties.com/demandmore RCN www.rcn.com/lehigh-valley Sands Casino Resort – Bethlehem www.pasands.com Special Events Tent & Party Rentals www.specialeventsonline.com St. Luke’s University Health Network www.sluhn.org The Waterfront www.thewaterfront.com UGI www.ugi.com/business4 West Side Hammer Electric www.westsidehammer.com
64 || LEHIGH VALLEY
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.