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David Leder

PHONE
(408) 598-2580

Online marketing specialist with corporate and agency experience, capable of managing the full spectrum of marketing communication tools or adding immediate expertise in web, motion graphics and video via the internet.

Experience
SENIOR PRODUCER, HP/PALM; SUNNYVALE CA - 2009-PRESENT Managed all aspects of the Palm.com marketing site including All budgets for external vendors All content and design for current and new devices Information architecture Reviewing analytics to determine best course of action Collaborated with launch managers and product managers to develop online strategy for new products and new features Worked on team that migrated content from Palm.com to hp.com after HP acquisition of Palm SENIOR PRODUCER, SELLPOINT; SAN RAMON CA - 2008-2009 Project manager for multimedia, html, portal, and video projects Scoped all projects using marketing requirement documents, functional specications, statements of work, and information Architectures including wireframes, site maps, creative briefs, and work ows Managed schedules and budgets for all projects Worked with internal resources and external agencies Interacted with Interwoven Teamsite Worked with manufacturers and etailers to create the best user sales experience Worked with a variety of manufacturers and retailers including Brother, Sandisk, Iomega, Seagate, Fujitsu, Best Buy, Staples, Ofce Max PRODUCER, ZOOMEDIA; SAN FRANCISCO, CA - 2006-2008 Managed projects including corporate websites and interactive pieces including dynamic websites based on back end databases, static web sites, corporate videos, and web applications Worked with clients to dene audience and create the proper UI for their needs Worked with proprietary CMS. This CMS was created to easily create and update content. It was primarily used to mockup and publish content. Worked with clients including Gilead, Neurogesx, Cytokinetics, Medtronic PRODUCER, DESIGN REACTOR; CAMPBELL, CA - 2005-2006 Managed cross-disciplined teams including engineers, account managers, designers, and QA staff in projects using Flash, PHP, HTML, Director, motion graphics, and video including video shoots. Dened projects using marketing requirement documents, functional specications and statements of work. Resource management - managed resources including scheduling, team meetings, identication and qualication of freelance talent, and time tracking for budgeting purposes. Created multimedia pieces used online, on DVD, and in retail store demos Created interactive pieces that engaged and educated the user Worked with a variety of companies including Apple, Cisco, AMD,Visa, The United Nations, and Sun Microsystems ONLINE MARKETING MANAGER, ULTIMODULE; SUNNYVALE, CA - 2004-2005 Analyzed online presence of companies in the embedded systems space Maintained corporate site Created white papers, brochures and other marketing materials TECHNOLOGY SPECIALIST, KEYS SCHOOL; PALO ALTO, CA - 2003-2005 Maintained all on campus computer systems Designed and developed school website

EMAIL
davel77@gmail.com

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David Leder
PHONE
(408) 598-2580

SENIOR PRODUCER, CADENCE DESIGN SYSTEMS; SAN JOSE, CA - 2000-2001 Part of a team tasked with maintaining Cadence.com Managed new projects by working with designers and developers to deliver the nal product SEASONAL PROFESSOR, SAN JOSE STATE UNIVERSITY; SAN JOSE, CA - 2000-2002 Taught a multimedia class that included education in multimedia production, Macromedia Flash, Macromedia Director, Audio recording and production, and Digidesign Protools SENIOR PRODUCER, SAYIT.COM; SAN FRANCISCO, CA 2000 Managed schedules for new site features Scoped new site features using project briefs, wireframes and creative briefs CONTENT PRODUCER, AUDIOHIGHWAY.COM; CUPERTINO, CA - 1999-2000 Managed schedules and budgets for a variety of projects Led production team that created The Buzz, a site geared to music and video aimed at a younger audience Determined processes around audio and video compression and streaming

EMAIL
davel77@gmail.com

Skills

Results-oriented Interactive Project Manager with success in project scoping, requirements gathering, budgeting, scheduling, production, resource management, and completion. Project denition and scoping - created marketing requirement documents, functional specications and statements of work for over 40 projects within the last 12 months. Production Management - managed cross-disciplined teams including engineers, account managers, designers, and QA staff in projects using Flash, PHP, XML, HTML, Motion graphics,Video including video shoots. Managed multimedia projects for a wide variety of brands and companies. Projects types include: In store demos in retailers such as Best Buy and Apple Retail Corporate and product Web sites Online demos Animation pieces used for corporate ofces and mobile product marketing Digital signage. USER INTERFACE: Experience conducting user requirements gathering, task analysis, UI design (wireframing with Visio/HTML/ JavaScript), Usabilityevaluationand Usability testing. Creating UI for enterprise web applications. UI prototyping, feature denition, competitive analysis, art direction, interface design and specs, eld studies and research, MarCom, web design/development, and management responsibilities Developing storyboards, process ows, navigational maps and design strategies. Translating business requirements into detailed design specications for developers. Constructing rapid prototypes, mockups and guidelines for development and production teams. Responsible for the planning, design, implementation, and roll-out of corporate Web sites. Duties included home page workow planning and development and content layout Procient in the following software packages: Microsoft Ofce Adobe Creative Suite Omnigrafe Microsoft Project Visio Drupal PHP MySQL

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David Leder
PHONE
(408) 598-2580

Education

BA in Creative Arts with emphasis in multimedia with a Music Minor, San Jose State University

EMAIL
davel77@gmail.com

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