MASTER OF BUSINESS ADMINISTRATION (MBA) Study and Evaluation Scheme

SEMESTER-II
S No ode Su!"ect# & 1 MB-121 Organizational Behaviour 2 MB-122 Operations Management 3 4 MB-123 MB-124 Operations Research Financial Management 3 3 1 1 0 0 30 30 20 20 50 50 100 100 150 150 3 1 0 30 20 50 100 150 3 T 1 $ 0 $e%iod# Evaluation Scheme Se##ional T TA 30 20 TOT 50 $ End Seme#te% Th $ 100 150 Total

5

MB-125

Management Accounting !ontrol

2

1

0

20

10

30

-

"0

-

100

#

MB-12#

Business Research Metho$s

2

1

0

20

10

30

-

"0

-

100

"

MB-12"

Business !ommunication an$ Management %n&ormation '(stem

2

1

0

20

10

30

-

"0

-

100

)

MB-12)

*erm +n$ ,iva

0

1

0

-

-

-

50

-

50

100

1)

)

0

1000

L: Lecture T: Tutorial P: Practical/Project CT: Class Test Th: Theory TOT: Total *A -10 .5 &or teacher assessment plus 5 &or atten$ance/ *A -20 .10 &or teacher assessment plus 10 &or atten$ance/

TA: Teacher Assessment

on 'harma Ra$ha R2 .roups '(stems as 1uil$ing 1loc0s4 contri1uting $isciplines4 !hallenges Opportunities o& OB UNIT -II <erception an$ Attri1ution: !oncept4 6ature4 <rocess4 %mportance2 Management an$ Behavioural Applications o& <erception2 Attitu$e: !oncept4 <rocess an$ %mportance4 Attitu$e Measurement2 Attitu$es an$ =or0&orce >iversit(2 <ersonalit(: !oncept4 6ature4 *(pes an$ *heories o& <ersonalit( 'haping4 <ersonalit( Attitu$e an$ ?o1 'atis&action2 8earning: !oncept an$ *heories o& 8earning2 UNIT /III Motivation: *heories o& Motivation: +arl( an$ !ontemporar( vie3s4 *hree level =or0 Motivation Mo$el4 Motivating a >iverse =or0&orce2 8ea$ership: 't(le an$ *heories o& 8ea$ership-*rait4 Behavioural an$ 'ituational *heories4 8ea$ership st(les in %n$ian Organisations2 Anal(sis o & %nterpersonal Relationship4 .<earson +$ucation2 52 Berse( <aul4 Blanchar$4 9enneth B an$ ?ohnson >e3e( +2 .reen1erg ?eral$ an$ Baron Ro1ert A2 .roup !ohesiveness4 Formal an$ %n&ormal .lino3 Mar( Ann .Organizational Behaviour .roups4 .rievance an$ <rocess o& .roup >(namics: *(pes o& .Organizational Behaviour4 Buman Behaviour at =or0 .roup *hin0 .A-IOUR ou%#e O!"ective .ra3 Bill2 42 Ro11ins 'tephen <2 .roup >evelopment4 .Behavior %n Organisations: 7n$erstan$ing 2n$ Managing the Buman 'i$e o& =or0 .roup 'hi&t A *ransactional Anal(sisA Four 8i&e positions2 Organisational <o3er an$ <olitics: !oncept4 'ources o& <o3er4 >istinction Bet3een <o3er4 Authorit( an$ %n&luence4 Approaches to <o3er4 <olitical %mplications o& <o3er: >(s&unctional 7ses o& <o3er2 UNIT -!on&lict an$ 'tress Management: !on&lict: !oncept4 'ources4 *(pes4 Functionalit( an$ >(s&unctionalit( o& !on&lict4 !lassi&ication o& !on&lict %ntra4 %n$ivi$ual4 %nterpersonal4 %ntergroup an$ Organisational4 Resolution o& !on&lict4 Meaning an$ *(pes o& .MASTER OF BUSINESS ADMINISTRATION (MBA) SEMESTER-II MB -'(' ) OR*ANI+ATIONA& BE.Organizational Behaviour .*ata Mc .roup >(namics: >e&inition4 'tages o& .!ognitive4 Behaviouristic 'ocial !ognitive/ Fiel$ o& OB: %n$ivi$ual4 .roups2 UNIT -I.roup an$ their $evelopment stages4 concept4 status4 norms size an$ cohesiveness2 .Management o& Organsational Behavior2 #2 .Organizational Behaviour .approaches to un$erstan$ it .roup $ecision ma0ing techni@ues4 .roup <rocesses an$ >ecision Ma0ing4 >(s&unctional .<rentice Ball o& %n$ia/2 "2 8aurie ?2 Mullins4 +ssentials o& Organizational Behaviour4 <earson 8earning2 )2 %an Broo0s4 Organizational Behaviour4 <earson 8earning2 .*ata Mc .ra3 Bill410th e$ition/2 32 Mc 'hane 82 'teven4 .ra3 Bill2 22 8uthans Fre$ .*ata Mc . Outcome) *his paper see0s to $evelop interpersonal s0ills o& the stu$ents 1( giving them a 1rie& glimpse o& various ps(chological an$ social $imensions o& human 1ehaviour2 Apart &rom $3elling into the reasons an$ responses o& in$ivi$ual 1ehaviour4 the paper e5plores the group $(namics that are crucial to the per&ormance o& an organization2 UNIT -I !oncept4 6ature4 !haracteristics4 !onceptual Foun$ations an$ %mportance4 Mo$els o& Organizational Behaviour4 Organization as a 'ocial 7nit4 !oncept o& 8earning Organization4 Roles '0ills o& Managers2 9no3ing Behaviour.rievance Ban$ling2 Organisational !ulture: !oncept4 !haracteristics4 +lements o& !ulture4 %mplications o& Organisation culture4 <rocess o& Organisational !ulture2 Re0e%ence#) 12 6e3strom ?ohn =2 .

O!/ curves2 *otal Eualit( Management .?en0ins Metho$2 <ro$uctivit( an$ =or0 stu$(4 Metho$ stu$(4 =or0 Measurement2 %nventor( Management C O1Dectives4 Factors4 <rocess4 %nventor( control techni@ues.>R</4 =ea0nesses o& MR<4 Manu&acturing Resource <lanning .*BM/4 ?ust-in-*ime >eliver( .<+R* Mo$el4 >etermination o& !ritical <ath4 >istri1ution o& <roDect !ompletion time4 !<M Mo$el4 *imeF!ost Relation4 !rashing o& a <roDect2 Multiple <roDect Management2 UNIT -IO4e%ation# $lannin2 and ont%ol) Aggregate <ro$uction <lanning4 Master <ro$uction 'che$uling .MR</4 !apacit( Re@uirements <lanning .aria1les an$ Attri1utes4 Operating !haracteristic .ra3-Bill Boo0 !ompan(4 6e3 Ior02 "2 Mon0s ?oseph .*EM/4 Mapping Eualit( '(stems2 Re0e%ence#) 12 !hase Richar$ B4 et al 4 <ro$uction an$ Operations Management: Manu&acturing an$ 'ervices4*ata Mc.AB!4 .*ime Management .M<'/4 Materials Re@uirement <lanning .MB -'(( ) O$ERATIONS MANA*EMENT ou%#e O!"ective .s <ull C <rocess >iscipline2 UNIT -5uality ont%ol) Basic concepts o& @ualit(4 $imensions o& @ualit(4 ?uranGs @ualit( trilog(4 >emingGs 14 principles4 <>!A c(cle4 Eualit( circles4 Eualit( improvement an$ cost re$uction.?%*/4 ?%* %%4 <ush .r(na F M4 Eualit( <lanning Anal(sis4 *ata Mc.ra3-Bill2 .ra3-Bill Boo0 !ompan(4 6e3 Ior02 "2 <lossl 4 .ra3-Bil%nt2 +$ition2 112 Bolt ! !4 et al4 <lanning4 <ro$uction4 %nventories =or0&orce4 <B%4 +ngle3oo$ !li&&s4 6?2 122 Mere$ith4 ?2 R2 Mantel4 '4 ?4 <roDect Management: A Managerial Approach4 ?ohn =ile( 'ons4 6e3 Ior02 132 =aters >onal$4 %nventor( !ontrol Management4 ?ohn =ile( 'ons4 +nglan$2 142 !har(4 ' 6: <ro$uction Operations Management4 *ata Mc.O<</4 +conomic Or$er Euantit( .!*M/4 *ime-Base$ Management .Bill4 6e3 >elhi2 102 6ahmias ' 4 <ro$uction Operations Anal(sis4 +ngle3oo$ !li&&s4 6 ?4 Mc.!R</4 >istri1ution Resource <lanning .ra3-Bill <u12 !o24 6e3 >elhi2 22 Maha$evan B4 Operations Management4 *heor( an$ <ractices4 <earson +$ucation42 32 Bu&&a +l3oo$ ' 'arin Ra0esh 94 Mo$ern <ro$uction F Operations Management4 ?ohn =ile( 'ons4 'ingapore2 42 A$am +verett + +1ert Ronal$ ?4<ro$uction Operations Management: !oncepts4 Mo$els Behavior4 <B%4 6e3 >elhi2 52 Bill4 * 4 Operations Management4 <algrave Macmillan4 +nglan$2 #2 8evin4 Mc8aughlin4 et al4 <ro$uctionFOperations Management4 !ontemporar( <olic( &or Managing Operating '(stems4 Mc.+>4 +OE4 '+>4F'6 anal(sis4 *(pes o& %nventor( 'ituations4 !osts o& %nventor(4 Or$er <oint <olicies .+OE/ Mo$els C Batch >eliver(4 +conomic 8ot 'ize .4 Operations Management: *heor( an$ <ro1lems4 Mc.ra3."E! tools an$ " ne3 E! tools4 %'O H000-2000 clauses4 coverage E' H000 clauses4 coverage2 'i5 'igma4 *otal <ro$uctive Maintenance .MR< %%/4 +merging <o3er o& +R<A 8oa$ing4 'e@uencing4 Routing4 'che$uling4 >ispatching an$ +5pe$iting4 8ine 1alancing2 !(cle. = =ight O =4 <ro$uction %nventor( !ontrol2 <B%4 +ngle3oo$ !li&&s4 6?2 )2 Riggs ?ames4 8: <ro$uction '(stems: <lanning4 Anal(sis !ontrol4 =ile(4 6e3 Ior02 H2 ?uran4 ? M .*<M/4 O1Dectives o& 'E!4 <rocess !ontrol charts &or . Outcome) *his paper &amiliarizes the stu$ents 3ith the concepts4 classi&ications an$ constraints o& pro$uction an$ operations management an$ its relevance &or the overall 1usiness strateg(2 *he paper $eals 3ith issues such as &orecasting4 operations an$ pro$uction planning an$ control4 @ualit( control4 etc2 UNIT -I <ro$uction an$ Operations ManagementC An overvie34 >e&inition o& pro$uction an$ operations management4 <ro$uction !(cle4 !lassi&ication o& operations4 Responsi1ilities o& Operations Manager4 6e3 <ro$uct >evelopment4 <ro$uct >esign4 <lant 8ocation4 8a(out <lanning2 !oncept an$ $e&initions4 Factors contri1uting to pro$uctivit( improvement4 *echni@ues &or pro$uctivit( improvement2 UNIT /II Forecasting as a planning tool4 Forecasting t(pes an$ metho$s4 +5ponential smoothening4 Measurement o& errors4 Monitoring an$ !ontrolling &orecasting mo$els4 Bo5.+8'/ Mo$els4 <erpectual %nventor( '(stems4 <erio$ic %nventor( '(stems4 UNIT -III <ro$uction <lanning techni@ues4 Routing >ecisions4 8ine o& Balance4 'che$uling t(pes principles4 master pro$uction sche$ule4 A%%o1 Dia2%ammin2 and Net1o%3 Analy#i#.

raphical Metho$ &or solving Mi5e$ 'trateg( .ogelGs Appro5imation metho$2 Optimalit( test4 Mo$i&ie$ >istri1ution .1H#"/ 22 8evin R2 %24 Ru1in >2 '2 'tinson ?2<24 Euantitative approaches to management4 Mcgra34 Bill 32 Bierman B24 Bonini !2 <2 Bouseman =2 B24Euantitative anal(sis &or 1usiness >ecision4 Richar$ >2 %r3in %nc .raphical 'olution to *3o .amesA 'a$$le <ointA O$$s Metho$A >ominance Metho$ an$ .upta <9 an$ Bira >'4 Operations Research4 '2!2 !han$ )2 'heno( .MO>%/ Metho$ an$ 'tepping 'tone Metho$4 A##i2nment $%o!lem-%ntro$uction to the Assignment Mo$el4 Bungarian Assignment Algorithm4 'olution to the Assignment <ro1lem: Ma5imization an$ Minimization !ases2 UNIT -I!oncept o& gameA *3o-person zero-sum gameA <ure an$ Mi5e$ 'trateg( .4 'herma '2 !2 'rivastava 72 924 Operations Research &or management .Machines <ro1lems UNIT -!haracteristics o& MFMF% Eueue mo$elA Application o& <oisson an$ +5ponential $istri1ution in estimating arrival rate an$ service rateA Applications o& Eueue mo$el &or 1etter service to the customers2 Re4lacement $%o!lem: Replacement o& assets that $eteriorate 3ith time4 replacement o& assets 3hich &ail su$$enl(2 Project Management: Rules &or $ra3ing the net3or0 $iagram4 Applications o& !<M an$ <+R* techni@ues in <roDect planning an$ controlA !rashing o& operations2 Re0e%ence#) 12 *hompson =2=24 Operations Research *echni@ue4 !oloum1us4 Ohio4 !2 +2 Merrill Boo0s .MB -'(6 ) O$ERATIONS RESEAR . .aria1le <ro1lems4 'imple5 Metho$ an$ %ts Applications4 >ualit( in linear programming4 <rimal an$ $ual 8< pro1lems UNIT -III %ntro$uction4 %nitial Basic Feasi1le 'olution: 6orth =est corner rule4 8east !ost metho$4 .2 ?24%ntro$uction to Operations Research 52 *aha B2 A24 Operations Research an %ntro$uction4 <rentice Ball o& %n$ia <vt2 8ts24 6e3 >elhi #2 'harma ? 9 . ou%#e O!"ective .Operations Research .ame2 Se7uencin2 $%o!lem: ?ohnsons Algorithm &or n ?o1s an$ *3o machines4 n ?o1s an$ *hree Machines4 *3o Do1s an$ m .G#5/ 42 Biller F2 '2 8ie1erman .<earson "2 . Outcome) *he present paper see0s to $isseminate 0no3le$ge a1out scope4 techni@ues an$ applications o& operations research in managerial $ecision ma0ing2 %t covers linear programming4 game4 se@uencing pro1lems an$ other a$vance$ operations research mo$els2 UNIT -I Managerial >ecision Ma0ing an$4 >i&&erent Mo$els o& Operation Research: <rinciples an$ *(pes4 6ature an$ 'cope o& Relate$ to other Functional Area o& Business4 >uties an$ Responsi1ilities o& <ersonnel4 7ses4 'cope an$ Applications o& Operation Research in managerial $ecision-ma0ing UNIT -II Formulation o& 8inear <rogramming <ro1lems .

MB -'(8 ) FINAN IA& MANA*EMENT ou%#e O!"ective .ra3-Bill2 "2 <an$e(4 %2 M24 Financial Management4 Macmillan %n$ia2 .ra3-Bill4 %nc2 *echni@ues o& !apital Bu$geting an$ its applicationsA Ris0 an$ 7ncertaint( in !apital Bu$getingA 8everage Anal(sis C &inancial4 operating an$ com1ine$ leverage along 3ith %n$i&&erence <oints2 22 Fran0lin R2 +$3ar$s 32 ?ames .alue o& Mone(4 Ris0 an$ Return Anal(sis2 UNIT -II E@uit( share4 pre&erence shares4 $e1entures4 1on$s4 3arrants4 !ommercial <aper4 !erti&icate o& >eposit4 *reasur( Bills4 Appraisal o& proDectA !oncept4 <rocess implicationsA +B%*-+<' Anal(sis UNIT -III 8ong-term sources o& &inance4 potentialit( o& e@uit( shares4 pre&erence shares4 $e1entures an$ 1on$s as sources o& long-term &inanceA !oncept an$ Approaches o& capital structure $ecision : 6%4 6O%4 *ra$itional an$ Mo$igliani Miller ApproachA !ost o& !apital : !ost o& e@uit(4 pre&erence shares4 $e1entures an$ retaine$ earnings4 3eighte$ average cost o& capital an$ implications2 UNIT -I!oncept o& retaine$ earnings4 Relevance an$ %rrelevance4 <loughing 1ac0 o& pro&its4 &orms o& $ivi$en$s4 &actors a&&ecting $ivi$en$ polic(4 $ivi$en$ pa(out $ecisions2 *heories o& $ivi$en$ $ecision : =alterGs Mo$el4 .an Borne4 +ssentials o& Financial Management4 <rentice Ball2 42 =al0er +2 =24 +ssentials o& Financial Management4 <rentice Ball2 52 'rivastava4 R2 M24 Financial Management4 'terling <u1lishers <rivate 8imite$2 #2 <rasanna !han$ra4 Financial Management4 *ata Mc. Outcome) *he primar( o1Dective o& this paper is to e$ucate the stu$ents a1out the 1asic principles4 tools an$ techni@ues o& &inancial management 3hich are re@uire$ to ta0e an in&orme$ 1usiness $ecision an$ thus4 can a&&ect the pro&ita1ilit( aspects o& a &irm2 UNIT -I !oncept o& Finance4 scope an$ o1Dectives o& &inance4 <ro&it ma5imization vs2 =ealth ma5imization4 Functions o& Finance Manager in Mo$ern Age4 Financial $ecision areas4 *ime .or$onGs Mo$el an$ Mo$igliani Miller Mo$elA Factors a&&ecting $ivi$en$ $ecision2 UNIT -!oncept4 components4 &actors a&&ecting 3or0ing capital re@uirement4 =or0ing !apital Management: Management o& cash4 inventor( an$ receiva1lesA %ntro$uction to =or0ing !apital Financing2 Re0e%ence#) 12 ? Fre$ =eston +ugene F2 Brigham 4 Managerial Finance4 JKLMN <u1lications2 !in$( =2 Ma 4 Futures an$ Options4 Mc.

lenn A4 Fun$amentals o& Management Accounting4 R2>2 %r3in2 32 Bongren !harles *2 4 %ntro$uction to Management Accounting4 <earson +$ucation %n$ia2 42 Bhattachar(a '292 >ear$en ?ohn 4 Accounting &or Management4 *ata Mc.Materials4 8a1our an$ overhea$s an$ their Allocation an$ Apportionment4 preparation o& !ost 'heet4 Metho$s o& !osting4 Reconciliation o& !ost an$ Financial Accounting2 UNIT -II Marginal !osting versus A1sorption !osting4 !ost-.ariance4 an$ its applications an$ implications2 UNIT -Responsi1ilit( Accounting *rans&er <ricing: !oncept an$ various approaches to Responsi1ilit( Accounting4 concept o& investment centre4 cost centre4 pro&it centre an$ responsi1ilit( center an$ its managerial implications4 *rans&er <ricing : concept4 t(pes importance A 6eo concepts &or >ecision Ma0ing: Activit( Base$ !osting4 !ost Management4 .i0as4 1H)"4 )th +$2/2 ..ariance4 an$ Overhea$ .olume-<ro&it Anal(sis an$ <F.re3al *2'24 Management Accounting4 'ultan !han$ 'ons2 #2 9han M2I2 an$ ?ain<2924 Management Accounting *ata Mc.ra3-Bill4 20004 3r$ +$2/2 H2 <an$e( % M .Material4 8a1our an$ Overhea$2 9in$s o& .Management Accounting .*ata Mc.MB -'(9 ) MANA*EMENT A ou%#e O!"ective . Ratio4 Anal(sis an$ their implications4 !oncept an$ uses o& !ontri1ution Brea0even <oint an$ their anal(sis &or various t(pes o& $ecision-ma0ing li0e single pro$uct pricing4 multi pro$uct pricing4 replacement4 sales etc2 >i&&erential !osting an$ %ncremental !osting: !oncept4 uses an$ applications4 Metho$s o& calculation o& these costs an$ their role in management $ecision ma0ing li0e sales4 replacement4 1u(ing etc2 UNIT -III !oncept o& Bu$get4 Bu$geting an$ Bu$getar( !ontrol4 *(pes o& Bu$get4 'tatic an$ Fle5i1le Bu$geting4 <reparation o& !ash Bu$get4 'ales Bu$get4 <ro$uction Bu$get4 Materials Bu$get4 !apital +5pen$iture Bu$get an$ Master Bu$get4 A$vantages an$ 8imitations o& Bu$getar( !ontrol2 UNIT -IMeaning an$ !oncept o& stan$ar$ costs4 esta1lishing various cost stan$ar$s4 *(pes o& 'tan$ar$ an$ their revision4 >i&&erence 1et3een 1u$geting an$ stan$ar$ costing2 *heir use in ma0ing appraisal an$ &i5ing responsi1ilit(4 <roce$ure o& setting stan$ar$ cost .ra3-Bill <u1lishing !o2 8t$2 4 6e3 >elhi2 "2 Borngren et al .%ntro$uction to Management Accounting .Management Accounting .Accounting &or Management .ariances4 calculation o& Material . Outcome) OUNTIN* AND ONTRO& *he present paper aims at &amiliarizing the stu$ents 3ith the application aspect o& accounting an$ various techni@ues that are use$ to o1tain accounting in&ormation use$ &or $ecision ma0ing2 *he paper e5plains the concepts o& management accounting an$ eluci$ates the metho$s o& accounting an$ control 3hich inten$s to help the &uture managers in un$erstan$ing an$ utilizing the accounting in&ormation e&&ectivel(2 UNIT -I Accounting &or Management4 Role o& !ost in $ecision ma0ing4 !omparison o& Management4 Accounting an$ !ost Accounting4 t(pes o& cost4 cost concepts4 +lements o& cost .alue !hain Anal(sis4 *arget !osting 8i&e !(cle !osting : concept4 strategies an$ applications o& each2 Re0e%ence#) 12 Anthon( Ro1ert 62 Reece ?ames ' 4 Management Accounting4 %r3in2 22 Anthon( Ro1ert 6 =elsch .i0as4 20044 3r$ +$2/2 102 Bhattachar((a ' 9 an$ >ear$en ? .ariance4 8a1our ..<earson4 20024 12th e$ition/2 )2 9han an$ ?ain .ra3-Bill <u12!o28t$24 6>2 52 Bingorani 62824 Ramanathan A2R2 .

structure$ %ntervie3s4 %n-$epth %ntervie3s an$ EuestionnaireA <rocessing o& Research >ata C +$iting4 !o$ing4 !lassi&ication an$ *a1ulation UNIT-Analy#i# o0 Data-+5ploring4 >ispla(ing an$ +5amining >ataA Basic >ata Anal(sis C >escriptive 'tatisticsA 7nivariate 'tatistics C B(potheses *estingA Bivariate Anal(sis C *est o& >i&&erences an$ Measures o& AssociationA Multivariate Anal(sis2 Bu#ine## Re#ea%ch Re4o%t-%mportance o& the Report <resentationA Business Report FormatA Report =ritingA Oral <resentationA Research Follo3-up Re0e%ence# 12 22 32 42 52 #2 "2 )2 H2 !ooper an$ 'chin$ler4 Business Research Metho$s4 *ata Mc.ra3 Bill4 6e3 >elhi Malhotra 62924 Mar0eting Research C An Applie$ Orientation4 <earson +$ucation4 6e3 >elhi =illiam .'econ$ar( >ata Eualitative Research/4 >escriptive Research >esign . MET.ali$it( o& Measurement2 UNIT -IData ollection Tool# and Data $%oce##in2-Euestionnaires an$ O1servation FormsA Euestionnaire >esign <rocessA !ollecting <rimar( >ata through C O1servations4 'emi.ODS ou%#e O!"ective .MB -'(: ) BUSINESS RESEAR .'urve( O1servation/ an$ !ausal Research >esign . Outcome) *he present paper inten$s to provi$e comprehensive 0no3le$ge a1out the research metho$s that are emplo(e$ to investigate the 1usiness pro1lems2 *he paper $iscusses various steps in 1usiness research an$ intro$uces the concepts4 tools an$ techni@ues that are use$ at each o& these steps there1(4 honing the research s0ills o& &uture managers2 UNIT -I Int%oduction to Bu#ine## Re#ea%ch-Meaning an$ 'igni&icance o& Research in BusinessA >i&&erent Approaches to Research C 'cienti&ic Metho$s an$ 6on-scienti&ic Metho$sA *(pes o& Business ResearchA *he Research <rocessA +thics in Business Research2 UNIT -II Re#ea%ch $%o!lem Identi0ication and Re#ea%ch De#i2n Dete%mination-Formulation an$ >e&inition o& Business Research <ro1lemA Formulation o& Research B(potheses4 Business Research >esign C Meaning an$ FormulationA Research >esign !lassi&ication C +5plorator( Research >esign .ra3 Bill4 6e3 >elhi 9arlinger4 Fre$ 624 Foun$ations o& Behavioural Research2 Mohsin4 '2M2 4 Research Metho$s in Behavioural Research2 *ull Ba30ins4 Mar0eting Research4 <rentice Ball o& %n$ia4>elhi .+5perimentation/A <otential 'ources o& +rrors in Research UNIT -III Sam4lin2 De#i2n and Mea#u%ement Techni7ue#-*he 'ampling >esign <rocessA *(pes o& 'ample >esign C <ro1a1ilit( an$ 6on-pro1a1ilit( 'ampling >esignsA 'ize o& 'ampleA 'ampling +rrorsA !oncept o& Measurement an$ 'calingA %mportant 'caling *echni@ues C !omparative an$ 6on-comparativeA Relia1ilit( an$ .2! 4 Mar0eting Research4 *ata Mc.2 Oi0mun$4 Business Research Metho$s4 !engage 8earning4 6e3 >elhi 'aun$ers4 8e3is *hornhill: Research Metho$s &or Business 'tu$ents4 <earson +$ucation4 6e3 >elhi <anneer 'elvam4 Research Metho$olog(4 <rentice Ball o& %n$ia4>elhi Beri .

+!'/4 Management %n&ormation '(stem.ra3-Bill4 .MB-'(.irtual Realit( 4 +5pert '(stem.B<R/A %nternet 3or0e$ enterprise in M%'A %nternet4 %ntranet4 +5tranetA +nterprise communication an$ !olla1oration2 UNIT -M%' support &or $ecision ma0ingA >ecision 'upport '(stemsA *ools o& 1usiness support s(stemsA 3hat i& anal(sis4 sensitivit( anal(sisA goal see0 anal(sis4 optimization anal(sis4 $ata mining &or $ecision support2 >eveloping M%' '(stems-'(stem >evelopment 8i&e !(cleA %nvestigation <haseA '(stem Anal(sisA '(stem >esign .M%'/4 >ecision 'upport '(stem.4 An in&ormation s(stem &or mo$ern management4 <earson2 .iva Boo0s2 #2 !2'2. Outcome) *he present paper see0s to improve the communication s0ills o& stu$ent 1( o&&ering them an un$erstan$ing o& the essentials o& 1usiness communication2 8atter part o& the paper $eals 3ith $(namics o& management in&ormation s(stem an$ its role in 1usiness $ecision ma0ing along 3ith the contemporar( issues an$ practices relate$ to M%'2 UNIT -I Meaning an$ importance o& !ommunication in 1usiness4 the process o& !ommunication4 mo$els o& !ommunication4 t(pes o& in&ormation or$er4 a$vise4 suggestion4 motivation4 persuasion4 3arning an$ e$ucation2 !hannels o& communication-their e&&ectiveness an$ limitations4 me$ia o& communication4 1arriers o& communication4 approaches to e&&ective communication4 an$ tools o& communication: $iction4 sentence4 paragraph4 punctuation an$ report 3riting2 UNIT -II 'peci&ic o& 1usiness !ommunication-essentials o& e&&ective 1usiness !ommunication structure o& 1usiness correspon$ence: in@uires an$ replies4 or$ers an$ their e5ecutions4 complaints an$ a$Dustments4 cre$it an$ status in@uires4 agenc( letters an$ sales letters4 !on&erence 'eminar4 '(mposia an$ Other Formal !ommunication UNIT -III !oncept o& >ata an$ %n&ormation4 %n&ormation '(stems4 !lassi&ication4 Operations 'upport '(stem .+'/4 +5ecutive %n&ormation '(stem.+%'/4 !ross Functional %n&ormation '(stems UNIT -I'trategic a$vantage 3ith M%'A '(stems approach to pro1lem solvingA Business <rocess Reengineering .M''/4 *ransaction <rocessing '(stem.O''/4 Management 'upport '(stem.<!'/4 +nterprise !olla1oration '(stem.>F> an$ +R $iagrams/A '(stem %mplementation2 Applications-!ross-&unctional M%'A +R<A !RMA '!MA *ransaction processingA !ontemporar( %ssues in M%' Re0e%ence#) 12 8esi0ar4 <etit Flatel(4 8esi0earGs Basic Business !ommunication4 *ata Mc. Murth( 4 Management %n&ormation '(stems4 Bimala(a <u1lishing Bouse4 6e3 >elhi2 "2 8au$on 9 ! 8au$on ? < 4 Management %n&ormation '(stems: Managing the >igital Firm4 <rentice-Ball2 )2 OGBrien ?4 Management %n&ormation '(stems4 *ata Mc.ra3 Bill2 42 >i3an Aggar3al 4 Business !ommunicationA +5cel2 52 Baugh4 Frra(er *homas4 Bo3 to 3rite &irst class Business !orrespon$enceA .*<'/4 <rocess !ontrol '(stem.algotia2 H2 ?a3e$0ar = '4 Management %n&ormation '(stems4 *ata Mc.ra3-Bill2 102 Mu$ric0 R . ) BUSINESS OMMUNI ATION AND MANA*EMENT INFORMATION S<STEM ou%#e O!"ective .ra3 Bill2 22 <oe Fruchling 4 Basic !ommunicationA A%*B'2 32 *a(lor 4 +nglish !onversion <racticeA *ata Mc.>''/4 Arti&icial %ntelligence.A%/ 4 Applications O& Arti&icial %ntelligence : 6eural 6et3or0s4 Fuzz( 8ogical !ontrol '(stem4 .

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