Blogs and the blogosphere

Definitions and reasons to care

Michael Angeles http://urlgreyhot.com

Hello
I’m an information architect and site developer at Lucent Technologies’ library An active blogger under the pen-name, jibbajabba (urlgreyhot.com, iaslash.org) Contributor in the Drupal open source blogging platform Business blog evangelist

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What is a weblog?
A web diary or journal A log of links to other sites or pages A publishing format
My library weblog
1 Library weblogs you should know about
Categories
Blogging KM Libraries Social networks

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Blogroll
Crufted Librarian Library Nut InfoGeek blog Blog Business Aggregator XML

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2 > Dec, 2 2005 | Add a comment | Permalink Business blog case studies
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> Dec, 1 2005 | 10 comments | Permalink

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Some recent statistics
About 11% (50 million) of Internet users are regular blog readers. (Pew) Technorati is currently tracking 22.6 million blogs* There are about 70,000 new blogs a day. (Technorati) Bloggers update their weblogs regularly; there are about 700,000 posts daily, or about 29,100 blog updates an hour. (Technorati)

4 * As of 12/10, 2005; See: http://technorati.com/about/

Technorati blogosphere stats

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http://www.sifry.com/alerts/archives/2005_10.html

Technorati blogosphere stats

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http://www.sifry.com/alerts/archives/2005_10.html

Why we blog Simple Direct & interactive Unmediated Based on story telling

The Clue Train Manifesto
http://www.cluetrain.org/

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter— and getting smarter faster than most companies. ... These markets are conversations.

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A blog is really a conversation
It’s a 1 to many conversation You publish People comment The conversation is recorded on the weblog

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More precisely, it’s a cocktail party

Lots of = weblogs

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Cocktail party metaphor: http://hbswk.hbs.edu/item.jhtml?id=5111&t=technology

The cocktail party* is the blogosphere

First I’ll tell 2 friends

And they’ll tell 2 friends

And so on, and so on...

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* A conversation thread may not follow a linear flow at a cocktail party

The blogosphere
Typical web sites allow 1-many one way conversations (publisher to reader)

Blogs allow 1-many 2 way conversations (via commenting & trackback)

The blogosphere (a system or networks of blogs) allows many to many discussions conversations distributed over many sites and services

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How the parts connect
Common XML formats used for publishing blog metadata A standard protocol used for distributing conversation (trackback) Blog-specific search engines/ crawlers relationships, i.e. who links to whom

Sites are connected via standard formats and processes Technologies supporting syndication XML – publishing metadata XML-RPC – for sending trackbacks Services supporting findability Search engines, aggregators & directories Bloglines Blogpulse Feedster Google Blog Search Pubsub Syndic8 Technorati

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XML (RSS) Syndication drives most of it

Blog

Bibliographic data published as XML (RSS, RDF, Atom)

RSS Reader

RSS Reader

Technorati service

Feedster service

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Clients read blog feed locally

Services store and process blog feed

Trackback pinging is a supporting technology
My library weblog
Blogs in the library 1 Blog

Permalink | Date | Trackback URL By jibbajabba | View edit history Filed under: Label x, Label y

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Trackback ping

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Add a comment

Blog

Post comment

Trackbacks Jibbajabba writes about blogs....
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Trackback ping

I just read what jibbajabba wrote about library blogs....
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Relationships manifest in the blogosphere
Relationships are observable in indirect linking -- relationship info. is fed back into the services and give depth to the blogosphere.
Rachel Results: Search Bill's blog entry + others Search XML Bill's blog Bill

XML Direct hypertext link

Rachel's blog

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Do blogs matter?
Democratic – openness and interactivity The pulse of the web (within a given audience) Credibility is an issue When authoritative – blogs are valuable for filtering Readership may be outpacing traditional media

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Key reasons for participating
Direct communication bypassing the media discussing things the media won’t communicating directly with customers Reputation management Trend spotting

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Getting started
A few popular blogging software options You install & run on a web host WordPress, http://wordpress.org MovableType, http://movabletype.org Drupal, http://drupal.org Hosted services Blogger, http://blogger.com (free) TypePad, http://sixapart.com (commercial)
More: http://directory.google.com/Top/Computers/Internet/On_the_Web/Weblogs/ Tools/Publishers/ Try some out: http://opensourcecms.com/
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Blog reading services
Server-based news readers
Bloglines, http://bloglines.com Kinja, http://kinja.com NewsGator, http://newsgator.com

Desktop clients
Omea Reader for PC, http://www.jetbrains.com/omea/ reader/ NetNewsWire for Mac, http://ranchero.com/netnewswire/

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Blog search services
Technorati, http://technorati.com Blogpulse, http://blogpulse.com/ Google Blog Search, http://blogsearch.google.com/ Feedster, http://feedster.com PubSub (subscription RSS service), http://pubsub.com

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Questions?