Blogs and the blogosphere

Definitions and reasons to care

Michael Angeles

I’m an information architect and site developer at Lucent Technologies’ library An active blogger under the pen-name, jibbajabba (, Contributor in the Drupal open source blogging platform Business blog evangelist


What is a weblog?
A web diary or journal A log of links to other sites or pages A publishing format
My library weblog
1 Library weblogs you should know about
Blogging KM Libraries Social networks

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Crufted Librarian Library Nut InfoGeek blog Blog Business Aggregator XML


2 > Dec, 2 2005 | Add a comment | Permalink Business blog case studies
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> Dec, 1 2005 | 10 comments | Permalink



Some recent statistics
About 11% (50 million) of Internet users are regular blog readers. (Pew) Technorati is currently tracking 22.6 million blogs* There are about 70,000 new blogs a day. (Technorati) Bloggers update their weblogs regularly; there are about 700,000 posts daily, or about 29,100 blog updates an hour. (Technorati)

4 * As of 12/10, 2005; See:

Technorati blogosphere stats


Technorati blogosphere stats


Why we blog Simple Direct & interactive Unmediated Based on story telling

The Clue Train Manifesto

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter— and getting smarter faster than most companies. ... These markets are conversations.


A blog is really a conversation
It’s a 1 to many conversation You publish People comment The conversation is recorded on the weblog


More precisely, it’s a cocktail party

Lots of = weblogs


Cocktail party metaphor:

The cocktail party* is the blogosphere

First I’ll tell 2 friends

And they’ll tell 2 friends

And so on, and so on...


* A conversation thread may not follow a linear flow at a cocktail party

The blogosphere
Typical web sites allow 1-many one way conversations (publisher to reader)

Blogs allow 1-many 2 way conversations (via commenting & trackback)

The blogosphere (a system or networks of blogs) allows many to many discussions conversations distributed over many sites and services


How the parts connect
Common XML formats used for publishing blog metadata A standard protocol used for distributing conversation (trackback) Blog-specific search engines/ crawlers relationships, i.e. who links to whom

Sites are connected via standard formats and processes Technologies supporting syndication XML – publishing metadata XML-RPC – for sending trackbacks Services supporting findability Search engines, aggregators & directories Bloglines Blogpulse Feedster Google Blog Search Pubsub Syndic8 Technorati


XML (RSS) Syndication drives most of it


Bibliographic data published as XML (RSS, RDF, Atom)

RSS Reader

RSS Reader

Technorati service

Feedster service


Clients read blog feed locally

Services store and process blog feed

Trackback pinging is a supporting technology
My library weblog
Blogs in the library 1 Blog

Permalink | Date | Trackback URL By jibbajabba | View edit history Filed under: Label x, Label y

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Trackback ping


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Trackbacks Jibbajabba writes about blogs....
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Trackback ping

I just read what jibbajabba wrote about library blogs....
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Relationships manifest in the blogosphere
Relationships are observable in indirect linking -- relationship info. is fed back into the services and give depth to the blogosphere.
Rachel Results: Search Bill's blog entry + others Search XML Bill's blog Bill

XML Direct hypertext link

Rachel's blog


Do blogs matter?
Democratic – openness and interactivity The pulse of the web (within a given audience) Credibility is an issue When authoritative – blogs are valuable for filtering Readership may be outpacing traditional media


Key reasons for participating
Direct communication bypassing the media discussing things the media won’t communicating directly with customers Reputation management Trend spotting


Getting started
A few popular blogging software options You install & run on a web host WordPress, MovableType, Drupal, Hosted services Blogger, (free) TypePad, (commercial)
More: Tools/Publishers/ Try some out:

Blog reading services
Server-based news readers
Bloglines, Kinja, NewsGator,

Desktop clients
Omea Reader for PC, reader/ NetNewsWire for Mac,


Blog search services
Technorati, Blogpulse, Google Blog Search, Feedster, PubSub (subscription RSS service),