You are on page 1of 70





PRACHI NAYAK (2011-2014)
ROLL NO. 56355UT11029

Mr. Chandan Mohalick Senior Agency Manager Mrs. Rashmi Ranjita Dash Asst. Prof. Marketing

Institute of entrepreneurship Development (An Institute of Industries Department, Govt. of Odisha)
Mancheswar industrial estate ,bHUBANESWAR ,ODISHA

Guide Name: Mrs. Rashmi Ranjita Dash Designation : Assistant Professor

This is to certify that the project report entitled “ Investor Satisfaction with regard to investment with SBI Life Insurance” has been prepared by Mr. Prachi Nayak under my supervision and guidance for the fulfillment of Bachelor in Business Administration. His field work is satisfactory.

Signature of HOD

Signature of Internal guide

It is really a great pleasure to have this opportunity to describe the feeling of gratitude imprisoned in the core of my heart. I convey my sincere gratitude to Mr. Chandan Mohalick for giving me the opportunity to prepare my project work in 31 days. I express my sincere thanks to all members of “SBI Life Insurance”. I am thankful to Mrs. Rashmi Ranjita Dash for his guidance during my project work and sparing her valuable time for the same. I am thankful to the Head of The Department Mr. B. B. Mishra and Other faculties of my department. I am also thankful to my family for their kind co-operation which made my take easy.

Prachi Nayak Roll No.56355UT11029

The report embodies the finding based on my study and observation and has not been submitted earlier for the award of any degree or diploma to any Institute or University Date: Prachi Nayak Roll No.DECLARATION I do hereby declare that this project work entitled “Investor Satisfaction With Regards to investment” submitted by me for the partial fulfillment of the requirement for the award of Bachelor In Business Administration(BBA) is a record of my own research work .56355UT11029 .

56355UT11029). INTERNAL EXAMINER EXTERNAL EXAMINER PREFACE . student of BBA program 2011-2014 of INSTITUTE OF ENTREPRENEURSHIP DEVELOPMENT. Bhubaneswar.EXAMINER CERTIFICATE This is to certificate that this piece of work entitled “Investors satisfaction with regards to investment in SBI LIFE INSURANCE” submitted on partial fulfilment for degree of BBA is a record of studies and confide project work carried out by Prachi Nayak (Roll No.

how they perceive when a salesman tells him/her about any schemes related to stock marketing. The project assigned to me is investment’’. During the survey I got a chance to know what the customers think about the stock market and online trading. This project is being submitted which contains detailed analysis of the research undertaken by me. as a partial fulfillment of Bachelor Of Business Adminstration. The experience which I gained by doing this project was essential at this turning point of my career.I had undergone a project in SBI LIFE INSURANCE Bhubaneswar. what are their queries about it? CONTENTS . “ Investor satisfaction with regards to The successful completion of this project was a unique experience for me because by visiting many places and interacting with various people. I achieved a better knowledge about sales.

4 consumer relationship management 2.2 consumer behavior 4 P’s of Marketing 18 19 20 2.TOPIC PAGE NO.1 Company profile  Money Back 26 26 .3 consumer satisfaction 2. • • • • • • • Front page Certificate of Summer Training Internal guide certificate Acknowledgement Declaration Examiner certificate Preface i ii iii iv v vi vii Chapter 1  Introduction       Objective Scope Limitation Insurance Role of Life Insurance About SBI Life Insurance 1 2 5 10 15 16 17 Chapter 2 Theoretical framework 2.1Marketing  2.5 consumer decision making process 22 23 24 Chapter 3 3.

2 Conclusion 48 49 Bibliography Appendix .An Endowment Policy 4.2 EDU Shield 4.5 Setubandhan 30 30 33 35 36 37 Chapter 5 5.2 Survey Report and Analysis 46 47 Chapter 8 8.2 Research Methodology Process 6.1 My Study 38 Chapter 6 6.3 Scholar II 4.4 Sudarshan .4 Sampling methodology Chapter 7 7.3 Type of Data • • Primary data Secondary data 45 41 42 44 6.1 Research methodology 6.1 News Report 7.1 Findings 8.Chapter 4 Product 4.1 Life Long Pension 4.


largely outside our control. and other diseases. It has a simple . others will experience the traumatic effects of a liability lawsuit. some of us will be totally and permanently disabled from a crippling automobile accident or a catastrophic illness. constantly surround us. that makes threats our financial well being. heart attacks. Still others will experience poor health from cancer. Therefore Risk is pervasive conditions of human existence. In addition. Forces. Finally.1 INTRODUCTION We live in a risky world. waiting to happen. others will experience the loss or destruction of their property from natural disasters. They're all built into the working of the Universe. some of us will experience the premature and dreadful death of a beloved family member.Chapter . Thus.

For most individuals. This it is neither possible nor definite. Finally. and in this combination there is possibility of loss. the pooling technique is used to spread the losses of the few over the entire group so that average loss is substituted for actual loss. The undesirable even is known as deviation. A pure & perfect technique for handling risk is by insurance. Definition of Risk Risk is defined as "a condition in which there is a possibility of an adverse deviation from a desired outcome that is expected or hoped for". this is the most practical method for handling a major risk. The asset would have been created through the efforts of the owner. First. Every asset has a value.meaning in every day usage but sometime it has a specialized connotation when used in particular fields. In the case of a motorcar. risk transfer is used since a pure risk is transferred to the insurer. the risk may be reduced by application of the law of large numbers. Second. it provides . some of his needs would be met. An adverse even is possible and it has a probability from a zero to one. in the expectation that. whereby an insurer can predict future loss experience with some accuracy . INSURANCE The insurance is related to the protection of the economic value of assets. Thus risk is a combination of circumstances. We may or may not be able to measure the degree of risk but the probability of the adverse outcome must be between zero and one. either through the income generated there from or some other output.

can so manage his affairs that by the end of that lifetime. if the asset gets lost earlier. The rigmarole of life proceeds with first acquiring the . through an accident or other unfortunate event.wherein the insurer agrees to pay the insured for financial losses arising out of any unforeseen events in return for a regular payment of "premium". a substitute is made available to ensure that the value or income is not lost. insurance is essentially the means to financially compensate for losses that life throws at people . Insurance is a mechanism that helps to reduce such adverse consequences. There is no direct income. These unforeseen events are defined as "risk" and that is why insurance is called a risk cover. The owner. However. Health & General Insurance. being destroyed or made non-functional.the insurer (the insurance company) and the insured (the person or entity seeking the cover) . Hence. There is a normally expected lifetime for the asset during which time it is expected to perform. The major part of insurance business is life insurance. aware of this.corporate and otherwise. the operation of which depends on the law of the morality.comfort and convenience in transportation. Insurance Companies are active in the field of Life. Insurance is a contract between two parties . the owner and those deriving benefits there from suffer. Why Insurance? The entire effort of human life is to proceed from uncertainty to certainty.

Insurance is the mechanism that helps to soften the impact of such adverse . However there is a normally expected life cycle for every asset during which time it is expected to perform its assigned role. In the case of a vehicle.wherewithal to earn a living and then striving for its betterment and ensuring that the comfort and pleasure derived from a physical commodity or a human being continues. It is at the latter stage that the mechanism of insurance comes in play. if due to an accident or other unfortunate event. Every asset whether physical or in form of a human being has a value. The asset is built up in the expectation that. So. either through the income generated there from or some other output. The concept of insurance is in essence related to the protection of the economic value of assets. a substitute is in place to ensure continued benefit/comfort. it provides comfort and convenience in transportation. However. For example. the person deriving benefits therefore suffer.functional earlier. a prudent individual can manage his affairs so that by the end of that life cycle. In the case of an industry its production is sold and income generated. some needs of the individual would be met. the asset gets destroyed or made non.

it has to be remembered that what is being talked about is only a probability of a loss. the market offers insurance plans that . The primary purpose of life insurance is therefore protection of the family in the event of death. lightning. insurance is also seen as a tool to plan effectively for your future years. The protection of Insurance is against a contingency that may or may not happen. breakdowns. The need of insurance arises from the chances of an accidental occurrence destroying or making an asset non-functional. which provides your beneficiary with a pre-determined amount in case of your death during the contract term.g. Such loss producing eventualities are called perils e.consequences by providing for some monetary substitution to face such unforeseen circumstance. Life Insurance Life Insurance is a contract between person and a life insurance company. Today. your retirement. In case of your unfortunate premature demise. your family can remain financially secure because of the life insurance policy that you have purchased. floods. Today. etc however. Buying insurance is extremely useful if you are the principal earning member in the family. and for your children's future needs. fire. earthquakes.

not just cover your life and but at the same time grow your wealth too. In life insurance. the premium you pay for an insurance policy is an investment against risk. In the unfortunate event of death within the tenure . if you take a life insurance policy for 20 years and survive the term. In fact. something that is missing in non-insurance products. In other words. before comparing with other schemes. you get maturity benefits on survival at the end of the term. and this is besides the added incentives (read bonuses) offered by insurers. unlike non-life products. While most people recognize the risk hedging and tax saving potential of insurance. while the rest is used for savings. many are not aware of its advantages as an investment option as well. Insurance products yield more compared to regular investment options. Thus. the amount invested as premium in the policy will come back to you with added returns. you must accept that a part of the total amount invested in life insurance goes towards providing for the risk cover. 5 ROLE OF LIFE INSURANCE Role 1: Life insurance as "Investment" Insurance is an attractive option for investment. You cannot compare an insurance product with other investment schemes for the simple reason that it offers financial protection from risks.

financial protection. But in this case.000 can give you an insurance cover of up to approximately Rs 5-12 lakh (depending upon the plan. Role 2: Life insurance as "Risk cover" First and foremost. etc) and this amount can become immediately available to the nominee of the policyholder on death. If you invest Rs 10. Thus insurance is a unique investment avenue that delivers sound returns in addition to protection.950 at 9. One can withdraw 50 per cent of the initial deposit only after 4 years. the access to your funds will be limited.of the policy.5 per cent interest over a year. let us compare insurance as an investment options. your money grows to Rs 10. insurance is about risk cover and protection .to help outlast life's unpredictable losses. insurance provides you with that unique sense of security that no other form of investment . Designed to safeguard against losses suffered on account of any unforeseen event. the family of the deceased will receive the sum assured. to be more precise . Now. age and medical condition of the life insured.000 in PPF. The same amount of Rs 10.

To provide such protection. With the entry of private sector players in insurance. many of these can be further customized to fit individual/group specific needs. and an insurance policy can lend timely support to the family in such times. who act as trustees to the monies. you have a wide range of products and services to choose from. .provides. in case no untoward incident happens during the term of the policy. it's worth buying some extra sleep. insurance firms collect contributions from many people who face the same risk. By buying life insurance. An accident or disability can be devastating. you buy peace of mind and are prepared to face any financial demand that would hit the family in case of an untimely demise. It also comes as a great help when you retire. A loss claim is paid out of the total premium collected by the insurance companies. Further. Insurance also provides a safeguard in the case of accidents or a drop in income after retirement. Considering the amount you have to pay now.

Role 3: Life insurance as "Tax planning"

Insurance serves as an excellent tax saving mechanism too. The Government of India has offered tax incentives to life insurance products in order to facilitate the flow of funds into productive assets. Under Section 88 of Income Tax Act 1961, an individual is entitled to a rebate of 20 per cent on the annual premium payable on his/her life and life of his/her children or adult children. The rebate is deductible from tax payable by the individual or a Hindu Undivided Family. This rebate is can be availed upto a maximum of Rs 12,000 on payment of yearly premium of Rs 60,000. By paying Rs 60,000 a year, you can buy anything upwards of Rs 10 lakh in sum assured. (Depending upon the

age of the insured and term of the policy) This means that you get an Rs 12,000 tax benefit. The rebate is deductible from the tax payable by an individual or a Hindu Undivided Family.

Role 4: Life insurance as "Financial Planning"

Most insurance plans available today have a built in savings element. Plans like the Endowment Plan, Money back Plan, Child Advantage Plan, Preferred Retirement Plans, etc allow you to meet your dual financial goals of life cover and Savings for the future.

You may avail of a loan from the insurance company against certain plans. Your policy could also be pledged as a collateral to raise funds from banks and other financial institutions. In case of your unfortunate death the loans may be repaid from the proceeds of the life insurance policy. Insurance promotes compulsory savings with regular premium payments and helps build up a corpus of funds along with financial security for the dependants in case of premature death. For your medical needs and that of your family. Hospitalization costs and quality healthcare is becoming increasingly expensive. Without insurance, you can actually face a situation where you have withdrawn all your money and borrowed to

pay the medical bills. This can be provided with our Critical Illness Benefit. Insurance provides you the option of covering yourself towards any critical illnesses that can become extremely costly. Choosing this facility pays you a lump sum upon diagnosis of certain diseases like cancer, kidney failure, heart attack, stroke, coronary bypass, vital organ transplants, Alzheimer's disease, paralysis, etc.

Role 5:Role of Insurance as "Economic Development."

It reducing burden of Government in providing relief to the old citizens as well as providing funds to Govt. for nation building activities. Direct investments made by Insurance serve a twofold purpose. It acts as a major instrument for the mobilization of savings of people, particularly from the middle and lower income groups. These savings are channeled into investments for economic growth thereby creating employment. These savings in turn go into the task of nation building.

Life is full of surprises, some pleasant and some not so pleasant. Our families and we have to live with these uncertainties. Preparing for

the uncertainties of life is what Insurance is all about. Insurance is a tool, a solution for delegating the worries concerning tomorrow onto a trustworthy institution so that you can start living today. With SBI Life, you could smoothen the rough edges of life; make it a bit easier, so you needn't worry about your children's education, or your family's future. Whether you are looking for a safe investment vehicle with good returns or life cover with regular

. Cardif is a wholly owned subsidiary of BNP Paribas. Leave the rest to us and SBI Life will take care of your near and dear ones.5 lacs lives through individual policies. which is The Euro Zone’s leading Bank. SBI Life has already covered more than 8 lacs group lives with an additional 2. all it needs is one small action on your part. protection products.000 branches across the country. It has 9 branches in the metros and other major towns in the country. and creditor insurance. SBI Life Insurance is registered with an authorised capital of Rs 500 crore and a paid up capital of Rs 350 crores. the largest in the world. Cardif is a vibrant insurance company specializing in personal lines such as long-term savings. BNP is one of the oldest foreign banks with a presence in India dating back to 1860. SBI Life Insurance is a joint venture between the State Bank of India and Cardif SA of France.returns in the future. SBI owns 74% of the total capital and Cardif the remaining 26%. SBI Group has the unrivalled strength of over 14. State Bank of India enjoys the largest banking franchise in India. and most importantly you. Along with its 7 Associate Banks. Cardif has also been a pioneer in the art of selling insurance products through commercial banks in France and 29 more countries.

SBI Life also announced the infusion of additional fresh capital of Rs. ensuring high standards of customer service and world class operating efficiency. The company expects to carve a niche in the Indian insurance market through extensive product innovation and aims to provide . The company plans to make the insurance buying process quick. In 2004. SBI Life Insurance said. simple. MD and CEO.While sharing its aggressive plans. Speaking on the occasion. SBI Life Insurance became the first company amongst private insurance players to cover 30 lakh lives. Krishnamurthy. “The additional capital has been injected to maintain stipulated solvency margins for the exponential new business growth and expanding branch network” SBI Life Insurance’s mission is to emerge as the leading company offering a comprehensive range of Life Insurance and pension products at competitive prices. S. Mr. and based on wellinformed judgments. 75 crores to take its capital base up to its authorized share capital limit of Rs. 500 crores.

To facilitate this. The company proposes to make available ready liquidity to its Life Insurance policies by way of loans at SBI counters. and credit cards. Mission Statement: To emerge as the leading company offering a comprehensive range of life insurance and pension products at competitive prices. ensuring high standards of customer satisfaction and world class operating efficiency. call centers have been already installed and help lines will be installed and customers will have access to their accounts through the Internet or through SBI branches.the highest standards of customer service through a technological interface. personal loans. SBI’s access to over 100 million accounts provides a vibrant base to build insurance selling across every region and economic strata in the country. This will make Life Insurance a liquid asset in the financial portfolio of households. The company hopes to extensively utilise the SBI Group as a platform for cross-selling insurance products along with its numerous banking product packages such as housing loans. and become a model life insurance company in India in the post liberalization period . SBI Life Insurance is uniquely placed as a pioneer to usher bancassurance into India.

. OBJECTIVE 1) To determine the present position and satisfaction of investors in SBI Life Insurance. why would they trust somebody else with their protection needs. 3) Responses of customer Responses from them were collected through survey and for the questionnaire were prepared for both of them. Affordability Easy to buy (accessibility) Trust & reliability. 4) Benefits derived by assessing investors satisfaction are: .Feedback to organization regarding product. . when people trusted company with their money.Understanding customer s requirements. 2) To determine the market share of different brands. Customer Satisfaction .many of their customers who have bought an insurance policy with them have bought a second one! Financially sound with over a 100 years of Banking experience.5 reasons to select SBI Life as people preferred insurance company.

expenditures. The objective of the research was not only to find out the problem but also the identification of solutions or suggestions of the problems.Strengthen the relationship with customers.Providing superior service to customer. Due to this the financial requirement and ability to get the requirement differ from person to person so that the financial market such as life insurance carters to a vast area from each of these aspects stated above.Formulating sales strategies. The title of my project is “investor’s satisfaction with regards to pre and post investment with SBI LIFE INSURANCE” means to gather information’s about how the customers are satisfied with their respective investments made by them. . According to these their needs vary from each other. In other words. . Company wants to identify that where does the brand lack. 5) Identify pros and cons of the brand SBI Life Insurance This was a fundamental objective of the whole research.. savings they have. SCOPE People differ from each other not only due to the biological characteristics but also due to financial position such as income. . what are the brands so that it can rectify them in order to establish the brand in the market? 6) Suggestions and recommendations.

 Some of the respondents.  It was very difficult to take appointments of respondents.  The survey is limited to few clients in Bhubaneswar. because of fear of misuse of information didn’t disclose some information nor did respond to my questionnaire.On the basis of client’s need suggest them about the various opportunities of life insurance. . explain them about the products of the company and fulfill their needs.  Few respondents showed lack of interest in answering to the questionnaire. LIMITATION  Interacting with the respondents during working hours was a critical task especially with the service holders.  Opinion of the respondents may be biased.

Chapter – 2 (Theoretical Framework) .

and managing customer relationships in ways that also benefit the organization and its shareholders. and the holistic marketing concept. integrated marketing. The four components of holistic marketing are relationship marketing. Marketing is the science of choosing target markets through market analysis and market segmentation.” According to Palmer marketing is defined as “marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customers on whom the organization depends. the marketing concept. the product concept. marketing is the link between a society’s material requirements and its economic patterns of response. the production concept. Marketing can be looked at as an organizational function and a set of processes for creating.” From a societal point of view. and socially responsive marketing. There are five competing concepts under which organizations can choose to operate their business. internal marketing. the selling concept. delivering and communicating value to customers. as well as understanding consumer buying behavior and providing superior customer value. Marketing satisfies these needs and wants through exchange processes and building long term relationships.MARKETING DEFINATION:According to Philip Kotler marketing is defined as “satisfying needs and wants through an exchange process. The set of engagements necessary for successful marketing .

creating long-term growth. design. PROMOTION:- . logistics and the potential use of the internet to sell the product directly to customers. capturing marketing insights. building strong brands. This includes the location of your business. connecting with customers. shop front. distributors. There are a number of considerations in relation to price including price setting. credit and cash purchases as well as credit collection. features and packaging. PLACE:Place in regards to distribution. When developing a product you should consider quality. delivering and communicating value. customer service and any subsequent after sales includes. discounting. shaping the market offerings. 4 P’S OF MARKETING PRODUCT:Product are the goods and services that your business provides for sales to your target market. methods of getting the product to the customer. PRICE:It concerns the amount of money that customers must pay in order to purchase your products. location. and developing marketing strategies and plans.

using and disposing goods and services. which leads to the finding of alternatives between products that can be acquired with their relative advantages and disadvantages. but the process starts much before the goods have been acquired or bought. This exchange is usually between the seller and the buyer.” This definition clearly brings out that it is not just the buying of goods/services that receives attention in consumer behaviour. It was during the 1950s. that marketing concept developed. direct marketing. It can also be between consumers. Goods can be bought under stress (to satisfy an immediate need). . For all this. for comfort and luxury in small quantities or in bulk. When every thing revolves round the customer. or in groups. exchange is required. This then involves persuding general customers to become customers of your business using methods such as advertising.It refers to the act of communicating the benefit and value of your product to customers. then the study of consumer behaviour becomes a necessity. personal selling and sales promotion. Goods can be bought individually. evaluating. Various scholars and academicians concentrated on it at a much later stage. It starts with the buying of goods. DEFINTION:Consumer behaviour is defined as “the decision making process and physical activity involved in acquiring. Marketing starts with the needs of the customer and ends with his satisfaction. CONSUMER BEHAVIOUR Management is the youngest of sciences and oldest of arts and consumer behavior in management is a very young discipline. A process of buying starts in the minds of the consumer. and thus the need to study the behavior of consumers was recognized. This leads to internal and external research.

dynamic. and all marketing decisions are based on assumptions about consumer behaviour. These researches try to find out: ➢ What the consumer thinks of the company’s products and those of its competitors? ➢ How can the product be improved in their opinion? ➢ How the customers use the product? ➢ What is the customers attitude towards the product and its advertising? ➢ What is the role of the customer in his family? The following key questions should be answered for consumer research. To understand the likes and dislikes of the consumer. because it gives a clue to the marketers whether his product has been a success or not. multidimensional process. and then the post purchase behavior which is also very important. Consumer behaviour is a complex. .Then follows a process of decision-making for purchase and using the goods. A market comes into existence because it fulfils the needs of the consumer. extensive consumer research studies are being conducted.

CUSTOMER SATISFACTION In regular. especially the type of loyalty relationship the customer has with the brand. they make substantial contribution to total quality management and customer satisfaction. the customer is highly satisfied or delighted. Customer assessments of product performance depend on many fact-ors. If the performance falls short of expectation. training. Consumer often form more favorable perception of a product with a brand they already feel positive about. If it exceed expectation. When the marketers do all this. They make sure customer order are filled correctly are on time. . They communicate customer expectation properly to product designers. They check that customers have received proper instruction. and remain. and technical assistance in the use of the product.  They stay in touch with customer after the sale to ensure they are. as well as to customer and company profitability. the customer is dissatisfied. satisfied. satisfaction is a persons feeling of pleasure or disappointment that result comparing to product perceived performance to expectation. Marketers play several roles in helping their companies define and deliver and deliver high quality goods and service to target customer     they correctly identify customer’s need and requirements.  They gather customer ideas for product and service improvements and convey them to the appropriate departments. If it matches the expectation the customer is satisfied.

taking orders using mobile devices) Allowing the formation of individualized relationships with customers. Providing employees with the information and processes necessary to know their customers understand and identify customer needs and effectively build relationships between the company. and streamlining existing processes (for example. with the aim of improving customer satisfaction and maximizing profits. For example. know what other products a customer had purchased. match customer needs with product plans and offerings. and usually Internet capabilities that help a company manage customer relationships in an organized way. CRM consists of:     Helping an enterprise to enable its marketing departments to identify and target their best customers. software. its customer base. According to one industry view. salespeople. and perhaps the customer directly could access information. account. and sales management by optimizing information shared by multiple employees. and so forth. remind customers of service requirements. and distribution partners.CUSTOMER RELATIONSHIP MANAGEMENT Q. an enterprise might build a database about its customers that described relationships in sufficient detail so that management. manage marketing campaigns and generate quality leads for the sales team. people providing service. What is CRM (customer relationship management)? CRM (customer relationship management) is an information industry term for methodologies. . identifying the most profitable customers and providing them the highest level of service. Assisting the organization to improve telesales.

There are 5 steps in a consumer decision making process a need or a want is recognized. search process. If you can determine when your target demographic develops these needs or wants. It is an instant and easy way to find out what you are looking for. You may have had a life experience in the past that helps you make the correct . it would be an ideal time to advertise to them. You have more of a trust factor with people close to you then a computer program. Also don’t forget about actual human beings. Search Engines have become our primary research tool for answers. they ran out of toothpaste and now they need to go to the store and get more. The consumer develops a need or a want that they want to be satisfied. comparison.CONSUMER DECISION MAKING PROCESS It is every marketer’s goal to get inside the head of a consumer. PROBLEM RECOGNITION:Most decision making starts with some sort of problem. product or service selection. and evaluation of decision. Our friends and families all have had many different experiences and can offer us recommendations. You also may have had past experiences that assist you in solving your problem. SEARCH PROCESS:Most of us are not experts on everything around us. For example. In the searching phase we research for products or services that can satisfy our needs or wants. The consumer feel like something is missing and needs to address it to get back to feeling normal. In most cases recommendations from actual people instead of a search engines are preferred. You want to figure out how the consumer makes decisions and how you can get them to make a decision to purchase your product or service.

EVALUATING ALTERNATIVES:Once the consumer has determined what will satisfy their want or need they will begin to begin to seek out the best deal. This may be based on price. or other factors that are important for them.purchase decision. ultimately choosing the one that satisfies most of their parameters. You might make a pro’s vs. You could also just know what decision to make just by picking up things over the years and knowing how to solve them. People often don’t want to regret making a decision so extra time being put into managing risk may be worth it. take that into account. Customers read many reviews and compare prices. They have already taking risk into account and are definite on what they want to purchase. con’s diagram to help make your decision. One bad experience of buyer’s remorse and your brand perception could be tarnished forever. one superb experience can lead to a brand loyal customer who may even become a brand evangelist for you. Evaluation of Decision:Once the purchase has been made. does it satisfy the need or want? Is it above or below your expectations? The goal for every marketer is not for a one-time customer but a repeating lifetime customer. On the other hand. quality. In this stage you are also beginning your risk management. They may have had prior experience with this exact decision or maybe they succumbed to advertising about this product or service and want to give it a try. . SELECTION STAGE:After tallying up all the criteria for the decision the customers now decide on what they will purchase and where. People also remember bad experiences over good ones.

Chapter – 3 .

Bank assurance and SBI Life Insurance Company Limited is 100% owned by State Bank of India. You experience different special moments in life like wedding. a smooth way to plan for all the special moments in your life. " are trademarks of SBI Group N.000 SBI Life Insurance Advisors. The Tied Agency channel comprises over 40. Referral Partners. and includes the Banc assurance partner (SBI Life Insurance. You have to be financially prepared for these special moments. child’s education.V. What you need is easy liquidity at regular intervals with life insurance protection to take care of these special moments. The word "SBI" and the device " are used under spread across the country.COMPANY PROFILE ABOUT SBI Life – Smart Money Back Insurance:SBI Life Insurance Company Limited is an established life insurance company with over a decade of experience serving more than 100 million customers in over 18000 cities in India. The Banc assurance and Alliances business within SBI Life Insurance is a fast growing distribution channel. Headquarters in Mumbai and Maharashtra. or purchasing a new home. Corporate Agents and Brokers. As an individual your life is fueled by dreams. . and MONEY BACK Get your Money Back and still stay insured Introducing SBI Life Money Back plan. Benefits of the plan: Twin benefits of Life Insurance and increased cash inflow at regular intervals. birth of a child. The company distributes its products through key channels like Tied Agency.

we have designed four plan options: for 10. Tax benefit u/s 80 C and 10 (10 D) of IT Act* Convenient premium payment options. Bonus for the entire term of the policy. Feature: SBI Life Money Back is a saving plan with added advantage of life cover and cash inflow at regular intervals. & Attractive rider cover. This plan is designed for individuals who want to plan for various financial obligations at specified times in life. 15. 20.Annual modes of Premium. &15 days Free Look Period. Rebates on high value policies. 20. Keeping customers convenience in mind. Available in a wide range of terms: 10. Term of the Plan Guaranteed Survival Benefit payable Cumulative Guaranteed Survival Benefit . Increasing Survival Benefit payments.Guaranteed Survival Benefit Payments more than 100% of the Sum Assured. Rebates for Annual / Semi. Irrespective of Survival Benefits already paid. or 25 years to suit your needs. In the event of claim your beneficiary would receive full sum assured and bonuses. or 25 years. 15. Attractive rebate for Female lives.

. No riders available for Single Premium Mode. However you remain covered for the entire duration of the policy for the full Sum Assured. half-yearly and yearly. irrespective of survival benefit already received. by paying nominal additional premiums. you get your money back annually for 5 years or 10 years. in the Growth/Deferment Period you will not be entitled for any Survival benefit. At the end of this Period. Your investment goes through a "Growth/Deferment Period" in which the money you've invested continues to multiply. In addition to the Basic Cover. you are also entitled to opt for extra covers (riders): Term Assurance rider and Accident rider (Accidental Death and Accidental Total Permanent Disability). The premium payment term is less than the policy term.A) 10 Years The last 3 years on the term 110% of Basic Sum Assured B) 15 Years After every 3 years on the term 115% of Basic Sum Assured C) 20 Years After every 4 years on the term 120% of Basic Sum Assured D) 25 Years After every 4 years on the term 125% of Basic Sum Assured * Single premium mode is also available. depending on the plan option chosen by you. Rider Sum Assured cannot exceed the Basic Sum Assured Premium Payment Mode:1) Regular premium payment mode: Quarterly.

term. the gender.Single premium payment: One time premium payment for the selected term at commencement 2) Premium Amount: Premium rate is different depending on the plan selected. . the Sum Assured. and mode of payment.

SBI Life introduces Lifelong Pensions a unique Pension . To make post retirement years truly golden.Chapter – 4 PRODUCT a) LIFE LONG PENSION plan for retirement days.

 You may exercise the Top-up facility whenever by paying additional amount to increase your retirement kitty.a. quarterly. yearly. A person cannot work throughout their life. 1 lakh)  Minimum Guaranteed returns of 4% p.  It is an extremely flexible plan:  Choice of the contribution amount you want depending on your premium paying capacity. and single contribution is also available. People live longer.  It helps you to accumulate enough savings to meet the old age needs and look for a reliable and enduring pension payment. You will have to retire from work.Life expectancy is improving rapidly. halfyearly. You need to have a comprehensive plan to meet our post retirement financial needs ensuring complete peace of mind.  Convenient Contribution payment mode monthly. ceiling Rs. Advantages of the plan: A maximum of Rs.a. . 1. (compounded annually) on your Personal Pension Account (till 31st March 2010) + Vested bonus. In the post retirement period you have lot of time for yourself.00. paid as a contribution on a pension plan is fully deductible from the taxable income (within the max. irrespective of contribution payment mode.  Choice of the choosing your own retirement age. You would like to do things you have not done while you were working.000 p.

you have the facility of Automatic Cover Maintenance. In “Pension cum Life Cover” plan. the decision for receiving the Pension Benefits. In “Pension cum Life Cover” plan.  Free to chose annuity from either SBI Life or other insurance companies  At Vesting Age you have multiple choices of Pension/ Annuity options including Joint Life Time Annuity.  On maturity you have a choice to withdraw up to 33% from your Personal Pension Account in a lump sum. It is designed specially for individuals who wish to build their kitty retirement with no risk and tax advantage u/s 80 CCC (1) of IT Act. Lifelong Pensions plan helps to meet your financial requirement no matter which life stage you are at. Enjoy financial independence when you retire. . which ensures that the cover remains in force even when you miss the premium payments. This facility is available after the first three years of the term. Semi.Annual mode of premium and on high Contribution amount. the life cover acceptance is based on a simple medical questionnaire without any Medical examination    Rebates for Annual. if any) can be utilized in seeking immediate annuity.   Contribution holiday available from year 4 onwards The total/balance amount (after withdrawal from PPA. This withdrawal amount is taxfree as per the current fiscal law. Postponing/ Proponing to a convenient date.  Helps you to utilize all alternatives of tax savings today and also plan for a worry free tomorrow.  30 days Free Look Period from the date on which you receive the policy documents.

Automatic Acceptance. If Life cover is extended due to postponement of Vesting Age. which ensures that the cover remains in force even when you miss the premium payments.SBI Life Insurance have designed 2 plans to meet different requirements: Plan 1: Pure Pension This plan is a pure savings accumulation vehicle. new medical questionnaire and new premium amount will be applicable. In this plan you have the facility of Automatic Cover Maintenance. You can enjoy the benefits of this plan without any hassles. The term of the life cover is equal to the Vesting Age / 65 whichever is earlier. A simple medical questionnaire needs to be filled. The Premiums due for Life Cover will be deductible from your Personal Pension Account. You have to just fill a simplified Proposal form. Plan 2: Pension cum life cover This plan is a pension builder plan with life insurance option. This facility is available after the first three years of the term. Pure Pension Plan 1 Pension cum Life Cover Plan2 Minimum term Maximum term 2 years 52 years 5 years 52 years . No medical underwriting required.

Both the lives are covered separately. Secure your Education Loan. As a loving parent you dream of a bright future for your child. With a policy under Edu Shield in hand. It provides level insurance cover to the education loan customers throughout the term of the loan. In case of claim. Edu Shield is a non-participating plan. you can cross the important milestones of your life with a broad smile. You want your child’s higher education secured and fulfilled under all circumstances. We have a scheme for you to accomplish your wishes! Edu Shield is a unique insurance plan from SBI Life that provides Life Insurance Protection for Education Loan borrowers. It is meant for the students and parents. the Life Cover sum .Eligibility: Pure Pension Plan1 Pension cum Life Cover Plan2 18 year 60 years 65 years Minimum Age at entry* Maximum Age at entry* Maximum cover age for life cover 18 years 65 Years Not Applicable b) EDU SHIELD Secure your future.

Maturity Benefits: No benefits are payable to the surviving borrower/s on maturity of the term of the policy. Death Benefit: The life cover sum assured is payable to the Bank (as the Bank is the assignee). . II .assured is payable to the Bank. Benefits: I . if any. III . Is there a way to protect your children against life’s risks? Is there a way to make tomorrow safe for them? Therefore this is the time when careful financial planning can help you fulfill the aspirations that you have for your children’s. The Premiums are Payable on annual basis through Standing Instructions to the Bank to debit the loan account. Surplus amount after adjusting the dues. The Bank will refund any surplus over the outstanding loan amount to the legal heir. SCHOLAR II is designed to protect your child’s future educational needs. will be paid to the legal heir by the Bank No death benefit is available for suicide within the first year of the policy. Tax Benefit You are eligible for Tax benefit for the premium payment u/s 80 C and 10 (10 D) of IT Act* c) SCHOLAR II Why take chances with your child's future? As a caring parent you would always want your child to get the very best. We at SBI Life can help you ensure that your children’s future is secure and prosperous.

Thus at the end of the plan. 15 days Free Look Period. you will receive a substantial amount of savings along with the accumulated bonuses declared. your family will be protected for death risk for the full Sum Assured. Full risk cover throughout the policy term irrespective of payment of survival benefits installments. Tax benefit u/s 80 C and 10 (10 D) of IT Act* Attractive rider options Attractive rebate for Female lives and High Sum Assured.Advantages: Twin benefit of saving for your child's education and securing a bright future despite the uncertainties of life. At the same time. Option to receive the installments in lump sum at the due date of first installment of Survival benefit. d) SUDARSHAN-AN ENDOWMENT POLICY Sudarshan is an Endowment Policy designed to provide savings and protection to you and your family. 'Sudarshan' is available under two Plans. You can save regularly for the future. .

Entry age minimum 18.Life Insurance opportunity A unique Life Insurance bond that helps you. build a bridge between you and your dear ones back in India. Cover available up to maximum 70 years. the NRI living abroad. you are also entitled to opt for extra covers (riders): Term Assurance Cover. 1 crore. e) SETUBANDHAN Attractive New product for NRIs Setubandhan is Investment . maximum 60.cum . Accidental Death and Accidental Total Permanent Disability Cover and Critical Illness Covers by paying nominal additional premiums.Fixed Sum Assured (Plan A): Fixed amount of cover for the entire duration of the plan Increasing Sum Assured (Plan B): Increasing amount of cover every year for the entire duration of the plan with level premium. Eligibility Minimum sum assured on each policy Rs. Benefits: Base Policy for NRIs: . In addition to the Basic Cover. maximum Rs.3 lakhs.

subject to the maximum of Rs. the Sum Assured as increased by the annual addition on the date of death will become payable.5 lakhs. Premium payable annually. Term insurance premium will be refundable at the end of the term upon survival of the life covered (Swadhan).5 lakhs. 10 Lakhs. Full refund of premium for a 10-year term and 50% for a 5year term. . 95% of basic premium paid for surrender from the 4th year. subject to review thereafter for 10-year Plan. the Sum Assured with total additions during the period will be payable Rider benefits for NRIs: Critical illness cover (Dhanwantari-Supreme). Premium payable annually. Premium payable annually. `Dependant’ will mean spouse. Upon survival. and the rate will be valid for maximum 5 years. 90% of basic premium paid for surrender during 2nd and 3rd year. subject to a minimum sum assured of Rs.Guaranteed 5% annual additions (Simple) on Sum Assured with benefit of Single Premium payment In the event of death. Surrender benefits: No surrender benefit during the first year. Optional Life Cover for Dependant Term insurance cover for a dependant living in India. Critical illness covers for the dependant. subject to maximum of Rs. 3 lakhs and maximum Rs. and parents not above the age of 55 at the time of entry.

the guaranteed addition to the extent of 50% will become payable for policies surrendered between 6th and 7th years. In respect of policies with 10-year term. Rebate on premium on high value policies CHAPTER-5 .No guaranteed addition will be payable for policies surrendered under the 5-year Plan. Loan facility available from Branches of SBI and Associate Banks based on the surrender value of the policy. and 75% in respect of policies surrendered from the 8th year.

COMPARISON WITH KOTAK LIFE INSURANCE PRODUCT Kotak Money Back Plan 5 year guaranteed survival benefit is payable SBI-Money Back Plan 3. 2) I underwent 45 days of intense summer internship training at the company. Guaranteed Survival Benefit Minimum age of entry 18 year 15 year for all option plan Maximum age of entry . 6) I had an opportunity of personally making life insurance policy for some customers.4 or 5 year guaranteed survival benefit is payable.MY STUDY 1) I worked as a summer intern trainee at SBI LIFE INSURANCE. 5) Before field work I was given training in details about how policy is done and also was provided total theoretical description about the company. 3) As a part of our project I was involved in the field work of searching various customers for the company. 4) I approached 100 customers for the company.

they believe anybody who is married and has children or plans to have children needs to be insured.60 year Option 1: 60 year Option 2: 55 year Option 3: 50 year Option 4: 45 year Maximum Maturity Age 70 year 75 year No any declaration Special Rebate Women get special rebate of 5% on premium base. earning and intending to marry. you should think of buying a policy now. Even if you are single. it is never too late to buy an insurance policy. you should insure yourself. the lower is your premium. you should insure yourself for as long as you are the critical or crucial . Kotak Endowment Plan Entry Age Minimum 18 year Maximum 65 year Minimum 10 year Maximum 30 year SBI-Endowment Plan Minimum 12 year Maximum 65 year Term Minimum 8 year Maximum 30 year Death Benefit Sum assured + bonus In event of death nominee will receive basic sum assured or accumulated account which is higher TIME & COST OF INSURANCE The minute you have people dependent on your income. At SBI-Life. as it costs less now than it will when you marry. Even if you are 45. and are not insured. you could choose insurance products that provide benefits to your family and provide income during your retirement period. The younger the age. Ideally. Remember.

quarterly. for a sum assured of Rs 100. However.e.500 per annum. the frequency with which you choose to pay premium (monthly. number of years you choose to pay premium  The mode i.e. . With the growing nuclear families and the typical Indian sacrificing mothers/wives.000.e.breadwinning member of the family. which could increase your insurance cost by 20-30 per cent. additional benefits you select. to ensure that his wife receives a lump sum upon his death. until they recover from the financial loss caused by your absence. amount you insure yourself for The term i. can cost between Rs 3. A general rule of thumb is that you should insure yourself for at least six times your annual income. a premium paying term and insurance term of 25 years. health. it may be prudent to ensure that the working man covers himself for his whole life.e.e. their term and premium paying term Example of an Endowment product for a 30-year old male An Endowment with profit policy. the insured or the nominee receives the sum assured plus bonus for the term of the policy.500-4. there are a number of riders you can add on to an insurance policy. yearly)  The rider's i. This amount is normally adequate for your family to sustain themselves at present levels. number of years you insure yourself for The premium paying term i. The cost of buying an insurance policy depends on:      Your age. half-yearly. Upon maturity or in the event of death of the insured. and the nature of work you do The type of policy you select The sum assured i.

It is a moment from known to unknown. it does not qualify as basic research. but is applied to all the phases and aspects. It may be emphasized that it is not restricted to any particular area of marketing. it tackles problems.RESEARCH METHODOLOGY INTRODUCTION Research is an art of scientific investigation through search for new facts in any branch of knowledge. We may also say that marketing research is of both types problem solving and problem oriented. which seem to have immediate commercial potential.    Research always starts with a question or a problem. As marketing does not address itself to basic or fundamental question. It is a systematic and intensive study directed towards a more complete knowledge of the subject studied. Its purpose is to find answers to questions through the application of the scientific method. In view of the major consideration. Marketing research is as systematic and objectives study of the problems pertaining to the marketing of the goods and services. marketing research should be regarded as applied research. On the contrary. .

 Step 3: Clarify the Problem:Many times the initial problem identified in the first step of the process is too large or broad in scope. the researcher must learn more about the topic under investigation. the researcher must review the literature related to the research problem. This can only be done after the literature has been reviewed. The research problem may be something the agency identifies as a problem. In step 3 of the process. and the conclusions in the problem area. They are as follows:-  Step 1: Identify the Problem:The first step in the process is to identify a problem or develop a research question.  Step 4: Clearly Define Terms and Concepts:Terms and concepts are words or phrases used in the purpose statement of the study or the description of the study.RESEARCH METHODOLOGY PROCESS The research methodology process are of 8 types. The knowledge gained through the review of literature guides the researcher in clarifying and narrowing the research project. the researcher clarifies the problem and narrows the scope of the study. This step provides foundational knowledge about the problem area. The review of literature also educates the researcher about what studies have been conducted in the past. or the desire to identify a recreation trend nationally. To do this. These items need to be specifically defined as they apply to the study. Terms or . how these studies were conducted.  Step 2: Review the Literature:Now that the problem has been identified. some knowledge or information that is needed by the agency.

Data can be collected in the form of words on a survey. programs. . In the instrumentation plan. park development. when.  Step 8: Analyze the Data:All the time. employee evaluations. through observations. and where data will be collected. marketing efforts. The instrumentation plan serves as the road map for the entire study. The research problem and the purpose of the study assist the researcher in identifying the group to involve in the study. people living in a specific geographic area. the researcher must specifically define them for the study. For example. specifying who will participate in the study. Every study includes the collection of some type of data—whether it is from the literature or from subjects—to answer the research question. The researcher now analyzes the data according to the plan. Literally thousands of options are available to the researcher to specifically identify the group to study.concepts often have different definitions depending on who is reading the study. The researcher finally has data to analyze so that the research question can be answered. and the content of the program. males or females. effort. or the integration of technology into the operations. the researcher specified how the data will be analyzed.  Step 6: Develop the Instrumentation Plan:The plan for the study is referred to as the instrumentation plan. how. or from the literature. To minimize confusion about what the terms and phrases mean. facilities. and resources dedicated to steps 1 through 7 of the research process culminate in this final step. or a specific ethnic group. the study could examine a specific age group. with a questionnaire.  Step 7: Collect Data:Once the instrumentation plan is completed.  Step 5: Define the Population:Research projects can focus on a specific group of people. if a researcher wants to examine a specific group of people in the community. financial status. The collection of data is a critical step in providing the information needed to answer the research question. the actual study begins with the collection of data.

I have collected my primary data from the investors through questionnaire  SECONDARY DATA:. TYPES OF DATA There are two types of data.It refers to the data already available in the market normally the data available in internet . business journals. articles relating to a specific subject are known as secondary data. They are as follows:-  PRIMARY DATA:. different website.These are the data otherwise known as first hand data only meant for a specific purpose of a research never used previous. company document. I have collected my secondary data from different website. news paper.The results of this analysis are then reviewed and summarized in a manner directly related to the research questions. business journals and SBI’s official documents given to me for my study .

These comprise of doctors.SAMPLING MEDHODOLOGY SAMPLING TECHNIQUE:Initially a rough draft was prepared keeping in mind the objectives of the research. SAMPLING SIZE:The sample size was restricted to a few. Thus my sampling came out to be judgmental and convenient. The final questionnaire was arrived only after the certain important changes were done. organizations. private companies etc. restaurants. A study plot was done in order to know the accuracy of the questionnaire.  Sampling technique is random sampling SAMPLING UNIT:The respondents who were asked to fill out the questionnaire are the sampling units. Bhubaneswar. which comprised of mainly people from different region of Bhubaneswar.  Some respondents were reluctant to divulge personal thoughts which can affect the validity of all respondents. Total sampling size collected was 100. SAMPLING AREA:The area of the research was at Master canteen. The total sample collected was 100. . LIMITATION OF THE RESEARCH: The research is confined to certain parts of Bhubaneswar.


SBI Life is set to maintain its leadership in Group Lives coverage.500-strong SBI Group branch network from where SBI Life products are currently available.525 as on December 06." The additional capital has been injected to maintain stipulated solvency margins for the exponential new business growth and expanding branch network” He added. S. SBI Life has already covered more than 8 lacs group lives with an additional 2. The company now is leveraging the 14. 275 crores to 1000 crores and Total Premiums keeping pace. 75 crores to take its capital base up to its authorized share capital limit of Rs.” FINANCIAL EXPRESS SBI Life has rapidly expanded its operations this year to strengthen its unique multi-distribution network. 500 crores. Mr. SURVEY REPORT PolicyHolder 12 10 8 6 .5 lacs lives through individual policies. A strong growth across all its channels namely Bancassurance. 370 crores to Rs. SBI Life Insurance said. from Rs. SBI Life also has increased its own branch network from 68 branches as March 06 to 95 as on December 06. 1150 crores. SBI Life is now the fastest growing life insurance company.Currently managing a portfolio of whopping 6 million lives. SBI Life currently has the largest and most robust Bancassurance network complimenting the most productive and active Insurance Advisor force of Agency Channel in the country. growing at 211% from Rs. While the number of Life Insurance Advisors recruitment has gone up by more than double from 8000 as on March 06 to 18. with New Premiums growing at a scorching 264% (YTD) basis. Speaking on the occasion. Krishnamurthy. The two other channels of Group Insurance & Credit Life have also been showing significant growth. Agency Channel. and Group Corporate is the major attributing factor for SBI Life’s exponential business growth. MD and CEO. So far this financial year. SBI Life also announced the infusion of additional fresh capital of Rs. “This growth has come primarily on account of our multi-channel business model coupled with a balanced mix of savings and protection products. While sharing its aggressive plans.

easy liquidity at regular interval & fair guaranteed survival benefits. So overall research & analysis say that Money back policy is popular due to its convenient term period: 10. 20% other & 16% Endowment policy holder. It is really benefited to meet various financial obligations at crucial junctures. Next .SBI Life Insurance Policyholder 20% 16% 24% Pension Money Back Endow ment 40% other With the help of survey on SBI Life Insurance policyholder we can see that there is 40% Money back policyholder.15.25 years. 24% Pension.20.

& experts' comments I conclude here that numerous policyholders are satisfactory with SBI-Life Insurance service for the reason that its reputation. brand name. . affordability etc. Feedback of SBI Life Insurance Policyholder 32% 68% Satisfactory Unsatisfactory Overall survey. Convenient premium payment mode. This is the major benefit that an endowment policy offers over a whole life one. The insured has the option of selecting when and for how long (term) she or he would like to receive the pension amount.Pension policy is popular due to their goodwill & attractive benefits. large network branches. attractive returns bonus incentives. It will further grow with high marketing & new innovative product & services. Insurance advisors. or put it into any other suitable investment of your choice. Mostly smart person use endowment amount to buy an annuity policy to generate a monthly pension for the rest of your life. Endowment & other policy are quite popular due to their selective benefits & low premium amount.

Tata Allianz. 135 respondents are investing in life insurance companies like SBI Life Insurance.Chapter .   . Max New York. HDFC. ICICI and ING.8 FINDINGS  Majority of the customer s belonged to age group of 25-35 years that is 38 consumers. 90% of customers think Life Insurance is essential for them. LIC.

Equipment. 64% of respondents are willing to purchased policies from SBI Life Insurance in future. Most of respondent s preferred SBI Guaranteed Income plan.      CONCLUSION Economic growth & development has been widely accepted as major goal of national policy in country. It reimburses . Economic growth is today decided more by human capital than material capital. Therefore Human Resources is significant asset for country but this human life is full of uncertainties & risks. 56 % of respondents satisfied with services given by SBI Life Insurance. process.5% of respondents expect bonus and other schemes from SBI Life Insurance. 37. As per 28% of respondents SBI Life Insurance providers good tax benefits to the Investors. & property are leveraged not by their inherent capability but by action of human being. Preparing for uncertainties SBI life Insurance company is came out with the different insurance policy as a solution for delegating worries. 36 percentages of the total respondents invest in SBI Life Insurance for getting high ROI.

84 crore came from premium from new business.65 crore in 2003-04. If the company continues to grow at this rate. SBI Life Insurance is to emerged as leading company offering a comprehensive range of life Insurance & pension product at competitive price.The company plans to make insurance buying process quick.000 crore as against Rs. The company's business was growing 4-5 times a stood at Rs. As looking growing function of SBI Life Insurance sector we assume that 100% function of human will become insured in coming 2010 with different product in low cost. . 225. which will satisfy customer in all manners. simple based on well-informed judgment.people for lovered losses in the event of an unfortunable occurrence such as illness. about 80% of the total premium income. he said. 100 crore till July. Bancassurance recorded a premium income of Rs 163 crore. provide investment capital. it can encourage safety measure. accident. of which Rs. lend money. & death. & help to reduce anxiety for society at large. Different products are designed to a suitable in different life event stage. At the some time. adding that other channels too showed good growth over the corresponding period last year. ensuring high standard of customer service & world class operating efficiency. 1. SBI Life could end this fiscal with a premium income of Rs.

life Insurance Brochure.P.  Economics Time. Bandgar  SBI.  Life Insurance Handbook.Only 20 % information REFERENCES .BIBLIOGRAPHY BIBLIOGRAPHY  Nature & Scope of Pamphlet. Insurance & other Financial Service In Economic Growth .K.  DNA  Financial Express.  www. magazines.

IRDA.1. KOTHARI. 4TH EDITION. 3RD EDITION. MARKETING MANAGEMENT. R. PHI PUBLICATION.php?src=linen&uid=irda5272a28a8d3307. Email ID: Office Address: __________________ __________________ __________________ Residential Address: _____________________ _____________________ _____________________ 25-35________ 35-45________ 55 and above________ .com/search_caf. SAXENA. P. Pg. Pg 532 to 544. TMH PUBLICATION. Pg . MARKETING MANAGEMENT. R . KOTLER. RESEARCH METHODOLOGY.2nd EDITION RESEARCH PROCESS. C. 120 to 130 2.82298440&abp= 0&query=Insurance Companies&afdToken APPENDIX 1.. NA rda. Personal detail Name: ______________ Age 18-24_______ 45-55_______ Phone No. 3. 1-10 COMPUTER WEBSITE www. CUSTOMER SATISFACTION. C.

2. What kind of services you expect from Insurance Provides? a) Easy access ability to deposit center b) Time to time premium collection . Which of the following planed you is insured? a) Flexi Plan b) Retirement Plan c) Endowment Plan d) Capital Multiplier Plan e) Child Advantage Plan 6. Why did you choose SBI Life Insurance? a) ROI b) Peer Pressure c) Tax Benefit d) Security/safety e) Low Premium 5. Which are the companies you have interested your money for Life Insurance ? a) SBI Life Insurance b) LIC c) Bajaj Allianz d) ICICI Prudential Life Insurance e) Tata AIG f) Max New York Life Insurance g) HDFC Life Insurance h) ING Vysya Life Insurance 4. Do you think is it essential to have Life Insurance ? YES________ NO_________ 3.

How would you rate SBI Life Insurance company as comparison to other insurance company ? a) high b)medium c)low . Are you satisfied with the service of SBI Life Insurance? a) very satisfied b) quite satisfied c) neither satisfied nor dissatisfied d) quite dissatisfied e) very dissatisfied 12. How will you rate the services given by SBI Life Insurance ? a) Poor b) Average c) Good d) Excellent 8. In future. What difference you find between SBI & other insurance companies? a) Good Returns b) Effective service/Liquidity c) Tax planning d) Security/ safety benefit & Protection on your capital 9. Do have any suggestion for SBI Life Insurance? YES________ NO________ 10.c) Provision In case of dues d) Bonus & other scheme 7. will you purchase policies from SBI Life Insurance? YES________ NO________ 11.