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THESIS GUIDELINE TERM 13T2

BINUS BUSINESS SCHOOL BINUS UNIVERSITY JAKARTA

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TABLE OF CONTENTS ..................................................................................... FOREWORD ................................................................................................... CHAPTER I. INTRODUCTION .......................................................................... CHAPTER II.THESIS TYPES .............................................................................. CHAPTER III.THESIS PROCESS ........................................................................ CHAPTER IV.THESIS CONTENTS ..................................................................... CHAPTER V.THESIS ASSESSMENT .................................................................. CHAPTER VI.THESIS FORMAT ........................................................................ CHAPTER VII.PLAGIARISM ............................................................................. CHAPTER VIII.FAQS ........................................................................................ CHAPTER IX.CLOSING .................................................................................... APPENDIX

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FOREWORD
The BINUS BUSINESS SCHOOL (BBS) MM Program Thesis Guideline provides information regarding the objectives, types, and procedures in thesis writing process. Furthermore, this guideline also includes detailed instructions of the thesis formatting. As part of our spirit for continuous improvement, several changes are made within this revised guideline. The main change would be the addition of two new thesis types, which are Consulting Project and Business Model Creation Project, alongside with the Research type. The thesis assessment criteria are also provided in the guideline describing how the thesis will be assessed, as a benchmark of the expected quality from the thesis. We emphasize the importance of avoiding plagiarism in any way within the overall thesis writing process. We expect that this Thesis Guideline could be beneficial for helping students in their thesis writing process.

Jakarta, February 2013

Editors, Ir. Yanthi Hutagaol Martowidjojo, M.Acc., Ph.D Minaldi Loeis, M.Sc., MM Tubagus Hanafi Soeriaatmadja, MM, MBA Ahmad Seiichi Ramadhan, MM

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CHAPTER I INTRODUCTION
In the BINUS Business School (BBS) Magister Manajemen (MM) program curriculum, thesis is the final compulsory course. Unlike other courses in the curriculum, thesis is not a taught-course. It is a student independent work, which is supervised by a faculty member. It aims to evaluate the students ability to innovatively apply what they have studied in the taught courses on a specific issue. In line with the BBS MM program objective, the innovation aspects (inventiveness, ingenuity, and inventiveness) would be the major element of the thesis. Upon the completion of thesis, students are expected to independently be able to: Critically review theories learned in the taught-courses Creatively synthesize theories learned in a perspective of an ingenuity issue of their interests Compose a scientific written report Confidently present the report In the curriculum, thesis takes (worth) 6 SCU. MM Professional students are expected to finish their thesis in 2 terms; MM Young Professional students are expected to finish their thesis in 1 term. There is one of BBS faculty member (lecturer) assigned as a supervisor of the thesis process. At the end of thesis period, students are evaluated individually by the board of examiners. This guideline provides general explanation of the thesis process. It explains the research types and their objectives, the policy and procedures, the written report formats, and thesis assessment criteria.

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CHAPTER II THESIS TYPES


There are three types of thesis that are available for the BBS MM program students. They are: (i) Research (ii) Consulting Project (iii) Business Model Creation (BMC)

2.1. Research
Research type is a thesis based on an academic research. The general objective of this thesis type is to provide a scientific evidence and contribution to the body of knowledge. This involves the innovation aspects of the thesis. Students and supervisors are open to choose quantitative (explanatory), qualitative (exploratory, descriptive), or mixed approaches to the research. For the quantitative approach, hypotheses need to be formulated before being analyzed using any inferential statistical methods. No hypothesis need to be formulated for the qualitative approach. It is expected that BBS MM students conduct applied management research. According to Easterby-Smith, et al (1993), applied management research is to improve understanding of particular business or management phenomena, which results in new knowledge related to the phenomena, as well as practical relevance and value to manager(s) in organization(s). Therefore, in this thesis type, it is expected that students use empirical data and scientific evidence, as opposed to the hypothetical data. Upon the completion of the thesis with research, students are expected to be able to: Demonstrate the originality of research problems Critically review the relevant and competing theories Demonstrate the aptness of research design to the chosen research approach This thesis type requires students to work and be assessed individually. One supervisor will be assigned to each student. The board of examiners consists of three (3) faculty members.

2.2. Consulting project


Consulting type is a thesis based on a real company observation project. The general objective of this thesis type is to provide a better and innovative business recommendation to the observed company. This thesis type involves activities of identifying real business problems in the observed company and formulating relevant, innovative, feasible scientific recommendations, which can be implemented by the company. Therefore, a cost and benefit analysis need to be provided for any proposed solutions, which should be able to answer practical questions from the company.

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Students choosing this type should be aware from the beginning that they should have a reliable access to the company. It is strongly suggested that during the thesis process, there is a company liaison available to discuss the process with students and thesis supervisors. Upon the completion of consulting project thesis, students are expected to be able to: Identify the real business problems in the observed companies Demonstrate an ability to link the applied theories to the consulting process Provide the innovative and feasible recommendations This thesis type requires students to work in a group of two (2). A supervisor would be assigned to the group. The board of examiners consists of two (2) faculty members and one (1) company representative. The company representative will assess the innovative and feasibility aspects of the recommendations.

2.3. Business Model Creation (BMC)


BMC is a thesis type based on a project. The general objective of the project is to develop an innovative business model or to fill the opportunities gap an existing model. The business model need Business model is defined as the rationale of how an organization creates, delivers, and captures value (Osterwalder and Pigneur, 2010). Developing a business model involves activities, such as idea generation, conversion, and diffusion. Students choosing this thesis type should be aware that although the focus of the project is the creativity of the invention, the project process should be conducted systematically. Scientific justifications should be performed for every alternative chosen in the project. The expected output of the project is a business plan and prototype. Upon the completion of the BMC thesis, students are expected to be able to: Demonstrate a creative idea generation Demonstrate a methodological and scientific process Demonstrate the feasibility model This thesis type requires students to work in a group of three (3). A supervisor would be assigned to the group. The board of examiners consists of two (2) faculty members and one (1) business person. The business will assess the innovative, attractiveness, and feasibility aspects of the project

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CHAPTER III THESIS PROCESS


3. Thesis Procedures
These are the steps need to be followed by students in the thesis process for all thesis types: Thesis Briefing Thesis Workshop Development and Submission of the Thesis Outline Conducting the Thesis Thesis Proposal Seminar Continuing the Thesis Submission of the Final Draft of Thesis Thesis Final Defense Submission of the Final (revised if any) Thesis

3.1 Thesis Briefing


Thesis Briefing is an introduction seminar conducted in order to explain the overview and ground rules for thesis writing process in BINUS BUSINESS SCHOOL. The topics covered will include explanation of the learning objective, the overview for the available thesis types and the assessment criteria.

3.2 Thesis Workshop


Thesis Workshop is conducted in order to provide detailed and comprehensive guideline for thesis writing technique to student, according to the type chosen. WORKSHOP IMPLEMENTATION 1. The workshop is divided into 3 groups according to the types, which are Research Group, Consulting Project Group and BMC Group 2. Each workshop is conducted once (the workshop schedule will be informed further) 3. The workshop is mandatory for all thesis student (as one of the requirement for the thesis defense) 4. Students attend the workshop according to the selected type

3.3 Development and Submission of the Thesis Outline


Students select the thesis topic accordingly with their interest, based on the topics that they have been studied in BINUS BUSINESS SCHOOL. After selecting a topic, students continue to develop their Thesis Outline, which describes these following chapters in general: introduction, problem statement, the importance of the study, objective and benefit, and scope of the study. Thesis Outline consists of 2-3 pages and should be submitted to the Information Service as scheduled. The Thesis Outline will be evaluated by the Head of School/Head of Program in order to determine the most suitable Supervisor. The Thesis Outline constructed by preliminary ideas, thus it is subject to change according to the Supervisor suggestions.

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Students who will start the thesis writing process should register at the Information Service by submitting the title or topic of the study that already been approved by the Thesis Committee. All required forms for the thesis registration process are available at the Information Service. The registration process is also including Supervisor Selection. Students propose 3 (three) Supervisor candidates by completing the Supervisor Submission Form in accordance with the selected topic. The Supervisor will be assigned by Head of School/Head of Program based on the Supervisor expertise relevancy with the topic.

3.4 Conducting the Thesis


After the Supervisor and consultation schedule has been assigned, students could start to conduct the study and write the thesis according to the selected research type. Thesis writing should follows to the format of thesis writing guideline published by BINUS BUSINESS SCHOOL BINUS UNIVERSITY (refer to Chapter 4). Thesis can be written either in Indonesian or English accordingly to the policy from Head of School. Consultation schedules for students from a study program that is applying 1 term consultation period system, the consultations are conducted as a 6 times meeting within the whole effective term, with maximal absences no more than 2 times. After the third consultation, student should submit the Thesis Proposal and attend the Thesis Proposal Seminar. For the 2 term consultation periods system, the consultation is divided into two phases, which are Thesis 1 on the effective term and continue by Thesis 2 on the next term. The Thesis 1 consultations are conducted 4 times in total, which conducted once every two weeks, where the students are obliged to fill the attendance form. Maximal absence is no more than 1 (once) from the 4 (four) times of scheduled consultations. Would if the student could not fulfilled the minimal consultations required, therefore that student should extent the Thesis 1 period on the next term. By the end of Thesis 1, the student is expected to complete the Thesis Proposal. On the end of the Thesis 1 period, student obliged to join the Thesis Proposal Seminar. For the Thesis 2 consultations period, the maximal absences is no more than twice (2) from the 6 (six) times of scheduled consultations. Besides the consultation schedules, student could ask for additional consultations from their Supervisor. Would if the student could not fulfilled the minimal consultations required, therefore that student should extent the Thesis 2 period on the next term. Need to be acknowledged that thesis is students scientific work guided by Supervisor. Therefore, students have to be fully responsible of the content and the completion time of their own thesis.

3.5 Thesis Proposal Seminar


The Thesis Proposal Seminar is an open seminar where the students will present their Thesis Proposal to the examiner team. The examiner team will evaluate the feasibility of the proposal and recommend several revisions. The recommendation could either be a minor or a major revision.

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Students are obligated to attend other students Proposal Seminar at least twice as a requirement to participate in the Thesis Defense.

3.6 Continuing the Thesis


After joining the Thesis Proposal Seminar, students could continue the writing process of their thesis, as well as carrying out the revisions suggested from the Thesis Proposal Seminar. The main activities within this step would include the data collection, data analysis and summarizing the finding of the study.

3.7 Submission of the Final Draft of Thesis


In order to advance to the Thesis Final Defense process, students need to submit the Final Draft of Thesis to the Information Service as scheduled. The Final Draft of Thesis should be bind in softcover (black color for both sides) and submitted as 4 copies (1 original and 3 copy).

3.8 Thesis Final Defense


Students who completed the thesis writing and already attended the Proposal Seminars at least twice, obligated to participate in Thesis Defense. Thesis defense conducted as an open seminar, where the students present their study result in front of the Examiner Team. There is no specific dress code, however students should dress in a professional and formal manner. For the Consulting Project type thesis defense, the Examiners Team consists of two faculty member examiners and the companys representative equal to Director. The Thesis Defense schedule that has been approved by the Supervisor and representation from the company must be given by students to the Academic Operations by completing the thesis defense form at Information Services (1 st floor). Whereas for the other types, Thesis Defense schedule will be arranged by Academic Operations. Thesis defense will be held in BINUS BUSINESS SCHOOL campus according to the available office hour. Passing grade is authorized by the Examiner Team. Students are not allowed to disapprove the evaluation result or the passing grades. If there is a mistake within the evaluation process, Examiner could only revise it during the Thesis Defense, and obliged to put initials on the revision on the evaluation document.

3.9 Submission of the Final (Revised if any) Thesis


Would the student PASS the Thesis Defense, before the whole thesis is bound with hardcover, thesis must be revised by referring to the revision suggestions from the Examiner Team. The time duration for the revision is set by the Examiner Team. In case the student fails to conduct the revision during the time given, Examiner Team could reduce the passing grade that already been set on the Thesis Defense. The revised thesis that already includes the recommendations (Revision Note) from the Examiner Team should be submitted to the Information Services.

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After Thesis Defense, students obligated to acquire copy of the Revision Note and the Passing Statement from the Examiner Team at the Information Services. The Passing Statement need to be bound within the Thesis Hardcover. Both of the documents could be retrieve 2 days after the Thesis Defense at the fastest. Finished thesis should be bind in hardcover (black color for both sides) and after being signed by the Supervisor (original signature) on endorsement page; the hardcover should be submitted to the Information Services as 1 original. Specific for Consulting Project type, student obliges to submit a testimonial letter from the company related to the evaluation of the thesis implementation within the company using the companys letterhead. By the end of the thesis writing process for Consulting Project type, students oblige to present the thesis to the company where the Consulting Project is conducted. As prove that the presentation has already been held, student should attach written suggestions from the company proved with stamp and signature form the management. Students who passed the Thesis Final Defense with a minimum grade of B are obliged to write a technical report to be submitted with their Final Thesis Submission. Details of the Technical Report will be explained in the following subchapter (3.10).

3.10

Writing the Technical Report

Besides completing the thesis writing process, all thesis students with a minimum grade of B required to write the Technical Report, which summarized the whole thesis (no more than 20 pages with single space, excluding appendix), and submitted to the Information Services along with the Thesis Hardcover. The Technical Report will be selected as a candidate article to be published in BINUS BUSINESS SCHOOL journals. Technical Report formatting is as follows: Title Authors (Student and Supervisor) Abstract Introduction Problem Statement Literature Review Methodology Finding and Discussion alongside with crucial table, graph and picture Conclusion and Suggestion Appendix Thesis and Technical Report template are provided at the magister online website.

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CHAPTER IV THESIS CONTENTS


Each thesis type has compulsory contents should be satisfied in the thesis.

4.1.

Research

This thesis type is based on the academic research; therefore all elements of academic research should be included in the thesis. The research elements should be included are: 1. The importance of the research 2. Research problem(s) 3. Theoretical framework 4. Research design 5. Data analysis and discussion 6. Conclusion 7. Research limitation 8. Possible future research The importance of the research: explains the reasons why the research should be conducted. The reasons should be based on the facts, therefore hard data as evidence should be presented. Research problem(s): describes the research focus. As an academic research, good research problems (research questions) are derived from literature gap. Therefore, it is strongly suggested that sufficient literature review should be conducted prior to research problems identification. Theoretical framework: is a theory as basis for conducting the research. It should be derived from good literature review. The framework should reflect the research variables will be employed in the research. For quantitative research, theoretical framework will be tested using the research data. For qualitative research, theoretical framework is used. Research design: describes the general plans and approaches that will be undertaken in order to carry out the research project, mainly explaining about the research variables, strategies, approaches and time horizons. Data analysis and discussion: data analysis explains the problem solving technique based on the literature review and the model. While the discussion chapter defines the result of the research/project. It should only consist of summary of the essential results from the study. Conclusion: explains general conclusion of the study result concisely. Avoid discussing anything outside of the study result. Research limitation: explains the scope of the study, includes the topic that is covered and what is not covered, as well as the depth of the study.

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Possible future research: defines the future research need to be added based on the current study result.

4.2.

Consulting project

This thesis type is based on a real company observation project; therefore this thesis type mainly consists of basic consultation project approaches, which should include: 1. The importance of the project (should use the company data) 2. Company problem identification 3. Project method 4. Data analysis and discussion 5. Recommendation and Feasibility The importance of the project: explains the reasons in selecting specific issue from the company as well as the importance and relevancy of the chosen issue in order to help the company. The reasons should be based on the facts, therefore hard data as evidence should be presented. Company problem identification: defines the main issue chosen for the project. As the nature of any consultation project, the issue should be based on facts and permitted by the company. It is crucial to involve the company in identifying the issue that need to be studied. Project method: explains in details all the approaches and techniques applied in order to help solving the existing problem. Data analysis and discussion: data analysis explains the problem solving technique applied for the project. While the discussion chapter defines the result of the research/project. It should only consist of summary of the essential results from the study. Recommendation and its feasibility: explains the practical implication of the result which feasible to be applied; therefore suggestion should be directed towards the party which benefited from the study.

4.3.

Business Model Creation project

Elements: 1. Business environment analysis 2. Idea generation (Value proposition) 3. Business model design (building blocks of biz model) 4. Business model comparison analysis 5. Feasibility Business environment analysis is an essential part of the project. Students may choose any relevant business environment analysis. This part should lead the project into the new idea generation (new value proposition)

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Idea generation (Value proposition) is a process of formulating the new idea of product/service/value to the business stakeholders. The new idea should be related and relevant to the business environment analysis. Business model design is a process of shaping up the model that offers new value proposition. It consists of several steps to develop the business model building blocks. Students may choose any relevant business model design. It is strongly suggested that students choose the business model design process based on the literature. For example, business model design proposed by Osterwalter & Pique (2010) that develops 9 building blocks for a business model. The model blocks are: 1. The value proposition of what is offered to the market 2. The segment(s) of clients that are addressed by the value proposition 3. The communication and distribution channels to reach clients and offer them the value proposition 4. The relationships established with clients 5. The key resources needed to make the business model possible 6. The key activities necessary to implement the business model 7. The key partners and their motivations to participate in the business model 8. The revenue streams generated by the business model (constituting the revenue model) 9. The cost structure resulting from the business model Business model comparison analysis is required to test the robustness of proposed business model. It should demonstrate the advantages of the proposed model compared to the existing ones.

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CHAPTER V THESIS ASSESSEMENT


5.1. Formal assessments

Thesis assessment will be divided into two (2) formal assessments. The first assessment is a thesis proposal (project progress) seminar. This is a formative assessment that is purported for evaluating the thesis progress and providing feedback to the research (project). At the end of the seminar, there will be no thesis grades generated, instead a list of feedbacks would be provided. It will be conducted approximately in the middle of the research period. The second assessment is conducted after students submit thesis final draft. This is a summative assessment in which students should present their thesis and are examined individually. The thesis grades will be given by the examiners on the assessment day; however, the final marks will be announced later on.

5.2.

Grading components

The components of the thesis grades are as follow, No 1 2 3 Component Contents Written report Presentation Weight 65% 25% 10%

Contents The content criteria for each of thesis types are slightly difference. For the Research type, the grading criteria for contents dimensions are including the significance of the research, originality or innovation aspect of the research framework, analysis of the literature, as well as the research methodology applied and the summary of the research. As for Consulting Project type, the grading criteria for content dimensions are including the problem identification, feasibility of the recommendation, innovativeness of the recommendation and the project methodology. While for the Business Model Creation type, the grading criteria for contents dimensions are including the originality of the business model idea, feasibility of the business idea, theoretical framework, data analysis and the business model elaboration, which include elaboration of the business model elements, identification of the key elements in business model as well as revenue and cost structure elaboration.

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Written Report The main grading dimensions for Written Report are including the structure and organization of the whole parts of the thesis, correct spelling and grammar as well as clear and effective academic language used within the thesis. Presentation The grading dimensions for Presentation are the delivery of the presentation, which include speech articulation, voice projection and visual attractiveness of the presentation materials, as well as response to the questions and time management would be graded within the presentation.

5.3.

Thesis assessment rubrics

Since each thesis type has different learning objectives, the assessment rubrics are also different. Below are thesis assessment rubrics for each thesis type.

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Table 1 Thesis assessment rubric for Research No 1 Dimension Overall thesis Exactly the same research question and methodology used by prior research Similar research question and methodology to prior research with sufficient adjustment Sufficient explanation of the importance of the research Provides new research question or new research methodology that is backed up with detailed updated evidence Detailed and sense explanation the research is important In-depth analysis of all literature used and the relations between each literature > 50% leading journal articles in the field In-depth description and rationale of the use of the sampling method In-depth description and rationale of the use of the data collection method In-depth description and rationale of the use of the data analysis method Weight 1 3 5

1.1

Originality and contribution

10

1.2 2 2.1

Significance of research Literature Analysis of literature

Not demonstrated

10

Limited summary of all literature used

In-depth summary of all literature used

2.2 3 3.1

Sufficient quality of literature Research design Sampling method

No journal articles

25 - 50% journal articles

Limited description on the data sampling method used Limited description on the data collection method Limited description on the data analysis method

Sufficient description and rationale of the use of the sampling method Sufficient description and rationale of the use of the data collection method Sufficient description and rationale of the use of data analysis method

3.2

Data collection method

3.3

Data analysis method

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Discussion & Conclusion Brief description and discussion on the findings with limited confirmation to the existing literature Detailed description and discussion on the findings with adequate confirmation to the existing literature Provision of complete answers to the research questions and recommendations In-depth description and discussion on the findings with excellent confirmation and contribution to the existing literature Excellent and clear answers to the research questions, recommendations and identification for future research All parts of thesis are well structured and organized Correct spelling and excellent grammar use Excellent, effective and clear academic language use with appropriate definitions of terminologies used

4.1

Discussion

15

4.2

Conclusion

Limited answers to the research questions

5 5.1 5.2

Writing Thesis structure Spelling and grammar 10 10 Thesis is unstructured and unorganized A lot of errors in spelling and grammar Language use is poor and non-academic Some parts of thesis are well structured and organized Few errors in spelling and grammar Language use is adequate and academic

5.3 6

Language and Reference Thesis defense presentation

6.1

Delivery

Showing unclear speech with no eye-contact; presentation materials are visually boring; presenter just reads from notes

Showing clear speech with appropriate eye-contact; presentation materials are OK; but presenter looks uncomfortable/stiff

Showing smooth, clear and articulate speech with appropriate eye-contact, effective voice projection and pace, and comfortable delivery; presentation materials are visually interesting

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6.2

Response to questions

Showing no/limited knowledge of the subject by giving incorrect answers to most given questions

Showing some knowledge of the subject by giving answers to the given questions, although some answers are incorrect/superficial Presentation is finished in a rush, but not all slides are presented

Showing in-depth knowledge of the subject by giving welldefined and authoritatively answers with reference to own work Showing a well-timing presentation; all slides have been presented

6.3

Time management

Presentation is either too long or too short

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Table 2 Thesis assessment rubric for consulting project No 1 1.1 Dimension Overall project Problem identification 10 Shows little understanding of the problems faced by the client Provides recommendation. Shows understanding of the problem faced by the client using thorough analysis Understanding of the problem using thorough analysis. Impact of problems is financially measured Recommendation addresses the business problems and analysis of savings is clearly defined Provides clear feasibility in implementing the recommendation in critical dimensions such as organization changes, implementation steps, change management, etc. Weight 1 3 5

1.2

Originality of the recommendation

10

Recommendation addresses the business problems.

1.3.

Feasibility of the recommendation

10

Limited or no analysis on Provides careful thought on the feasibility of the the feasibility of the recommendations recommendations

2 2.1

Literature Analysis of literature 5 Limited summary of all literature used In-depth summary of all literature used 25 - 50% relevant business practical literatures (Reviews, Journals, Magazines) In-depth analysis of all literature used and the relations between each literature > 50% relevant leading business literatures (Reviews, Journals, Magazines)

2.2

Sufficient quality of literature

All text books

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Project method

10

unclear framework or approach used

use some theoretical framework or approach

Well structured approach to solution/recommendation using frameworks/approaches. Innovative recommendation/solution; not only solve the problems/issues, but can be an pathway for growth if implemented All parts of thesis are well structured and organized Correct spelling and excellent grammar use Excellent, effective and clear academic language use with appropriate definitions of terminologies used

Recommendation

15

weak recommendations

Recommendations addresses problems/issues in the analysis

5 5.1 5.2

Writing Thesis structure Spelling and grammar 10 10 Thesis is unstructured and unorganized A lot of errors in spelling and grammar Language use is poor and non-academic Some parts of thesis are well structured and organized Few errors in spelling and grammar Language use is adequate and academic

5.3 6

Language and Reference Thesis defense presentation

6.1

Delivery

Showing unclear speech with no eye-contact; presentation materials are visually boring; presenter just reads from notes

Showing clear speech with appropriate eye-contact; presentation materials are OK; but presenter looks uncomfortable/stiff

Showing smooth, clear and articulate speech with appropriate eye-contact, effective voice projection and pace, and comfortable delivery; presentation materials are visually interesting

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6.2

Response to questions

Showing no/limited knowledge of the subject by giving incorrect answers to most given questions

Showing some knowledge of the subject by giving answers to the given questions, although some answers are incorrect/superficial Presentation is finished in a rush, but not all slides are presented

Showing in-depth knowledge of the subject by giving welldefined and authoritatively answers with reference to own work Showing a well-timing presentation; all slides have been presented

6.3

Time management

Presentation is either too long or too short

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Table 3 Business model creation project No 1 1.1 1.2 1.3 Dimension Overall Business Model Originality of the business model idea Integrity of the business model Feasibility of the business 10 10 10 The business model is already exist in the industry Business model elements are not integrated The model is not financially and operationally feasible Limited theoretical framework used as a basis to develop the business model The business model is new to the industry Business model elements are not partly integrated The model is financially or operationally not feasible Adequate theoretical framework used as a basis to develop the business model The business model is new and unique to the industry and customers All business model elements are well integrated The model is financially and operationally feasible Theoretical framework are well defined as a basis to develop the business model Weight 1 3 5

Theoretical framework

10

3 3.1

Project design Data collection method 5 Limited systematic data collection method Limited relevant data analysis used for the business model design Business model elements are not defined Key elements of business model are not identified Sufficient systematic data collection method used Sufficient relevant data analysis used for the business model design Business model elements are defined sufficiently Key elements of business model are sufficientlyidentified Various systematic data collection methods used and all methods are relevant Data analysis are well-related to the business model design

3.2 4 4.1 4.2

Data analysis Business Model Elaboration Business model elements Key elements of business model

5 5

Business model elements are well defined Key elements of business model are well-identified

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4.3 5 5.1 5.2

Revenue and cost structure Writing Thesis structure Spelling and grammar

Revenue and cost structures are not demonstrated Thesis is unstructured and unorganized A lot of errors in spelling and grammar Language use is poor and non-academic

New revenue and cost structures are sufficientlydemonstrated Some parts of thesis are well structured and organized Few errors in spelling and grammar Language use is adequate and academic

New revenue and cost structures are welldemonstrated All parts of thesis are well structured and organized Correct spelling and excellent grammar use Excellent, effective and clear academic language use with appropriate definitions of terminologies used

10 10

5.3 6

Language and Reference Thesis defense presentation

6.1

Delivery

Showing unclear speech with no eye-contact; presentation materials are visually boring; presenter just reads from notes

Showing clear speech with appropriate eye-contact; presentation materials are OK; but presenter looks uncomfortable/stiff

Showing smooth, clear and articulate speech with appropriate eye-contact, effective voice projection and pace, and comfortable delivery; presentation materials are visually interesting Showing in-depth knowledge of the subject by giving welldefined and authoritatively answers with reference to own work

6.2

Response to questions

Showing no/limited knowledge of the subject by giving incorrect answers to most given questions

Showing some knowledge of the subject by giving answers to the given questions, although some answers are incorrect/superficial

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6.3

Time management

Presentation is either too long or too short

Presentation is finished in a rush, but not all slides are presented

Showing a well-timing presentation; all slides have been presented

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CHAPTER VI THESIS FORMAT


6.1. General Formatting
Front pages Front pages consist of: (1) Title Page (2) Statement Page (3) Supervisor Approval Page (4) Examiner Board Approval Page (5) Originality Statement (6) Exclusive Right Statement (7) Preface (8) Abstract (9) Table of Content (10)List of Tables / Photos / Pictures (if any) Started from the Preface Page up to the Biography Page, each section should be divided with a yellow paper with BINUS UNIVERSITY logo, this format applies for both softcover and hardcover. 6.1.1 Title Page Title page should be made double, that is one front cover page printed on the hardcover or softcover, while the other one is the inner cover page (i) printed on quarto paper. Front cover page for hardcover should be printed on black paper with BINUS UNIVERSITY logo and gold printed fonts. The cover page includes the following details: Title (written in letters): font Arial, Capital, 16 point, bold Sub title: font Arial, Capital, 14 point, bold BINUS UNIVERSITY logo (colored) Student name: font Times New Roman, Capital, 14 point, Italic, space 1.5 Student ID: font Times New Roman, 14 point, Italic, space 1.5 BINUS BUSINESS SCHOOL {Study Program Name, i.e. Magister Manajemen Applied Finance}: font Times New Roman, Capital, 12 point, space 1.5 BINUS UNIVERSITY: font Times New Roman, capital, 12 point Location and Year of production of the Thesis: font Times New Roman, capital, 12 point 6.1.2 Statement Page Format for the Statement Page (ii) is as follows: Title (written in letters): font Arial, capital, 16 point, bold Sub title: font Arial, Capital, 14 point, bold BINUS UNIVERSITY logo Student name: font Times New Roman, capital, 14 point, Italic, space 1.5 Student ID: font Times New Roman, 14 point, Italic, space 1.5

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Statement A Thesis Submitted to the Graduate Faculty in Partial Fulfillment of the Requirements for Master of Management Degree: Times New Roman, 12 point, space 1.5, Bold BINUS BUSINESS SCHOOL {Study Program Name, i.e.: Magister Manajemen Strategic Marketing}: Times New Roman, 12 point, space 1.5, Bold BINUS UNIVERSITY: Times New Roman, 12 point, space 1.5, Bold 6.1.3 Supervisor Approval Page Format for the Supervisor Approval Page (iii) is as follows: Title (written in letters): font Arial, capital, 16 point, bold Sub title: font Arial, capital, 14 point, bold Logo BINUS UNIVERSITY Student name: font Times New Roman, capital, 14 point, Italic, space 1.5 Student ID: font Times New Roman, 14 point, Italic, space 1.5 Supervisor Approval: font Times New Roman, 12 point, Bold Supervisor Name and Signature: font Times New Roman, 12 point, Bold Supervisor Approval Date: font Times New Roman, 12 point 6.1.4 Examiner Board Approval Page The Examiner Approval Page could be retrieve by the student after the Thesis Defense along with the Thesis Defense Notes at Information Services (1st floor). This page contains the approval from the Board of Examiners regarding the results of the thesis defense, attached with the name and signature from each member of the Board. This following page placed after the Supervisor Approval Page (iii). Page number is unnecessary and does not include in the Table of Content. 6.1.5 Originality Statement The Originality Statement page contains student name, student ID, thesis title and authors declaration of originality of their works. For any thesis types which consist of multiple authors, every students name needs to be included within this Originality Statement page. 6.1.6 Exclusive Right Statement The Exclusive Right Statement page contains student name, student ID, thesis title and exclusive right statement from the authors. For any thesis types which consist of multiple authors, every students name needs to be included within this Exclusive Right Statement page. 6.1.7 Preface Preface section consists details of the thesis writing process, along with acknowledgments to those who support the thesis writing process. The title of the preface chapter written with the following format: font Times New Roman, capital, 16 point, Bold; while the content written in the following format: font Times New Roman, 12 point, 1.5 spaces.

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6.1.8

Abstract Abstract section describes the whole thesis content in concise and brief manner. Contain of the abstract includes the study background, objective, methodology and the finding / conclusion. The abstract title written in the following format: font Times New Roman, capital, 16 point, Bold; while the content of this chapter written with the following format: font Times New Roman, 12 point, Italic, 1.5 space. This section closed with keywords of the study, which stated in the last line of the abstract content using the following format: font Times New Roman, 12 point, Italic, Bold, 1.5 spaces. Abstract section is limited to be written in one page only. 6.1.9 Table of Content Table of contents section lists the whole thesis contents, which consists of: title page, statement page, supervisor approval page, preface, abstract, table of content, list of tables, list of pictures, all thesis chapters, reference list, appendix, and biography page, along with each sections page number. The Table of Content title is written in the following format: font Times New Roman, capital, 16 point, Bold. While stated within the Table of Content section, all title of the sections and chapters should be written with capitalize letters and following this format: font Times New Roman, 12 point, 1.5 space. 6.1.10 List of Tables / Photos / Pictures If the study includes tables/photos/pictures, this section listed the title of all the tables/photos/pictures along with each page number. The title is written in the following format: font Times New Roman, capital, 16 point, Bold; while the content of the is written in the following format: font Times New Roman, 12 point, 1.5 spaces. The writing format for every Table Title and Table Number within the thesis is written above each Table, while for the Photos or Pictures Title and Number is written under each Photo or Picture.

6.2 Back Pages


Back pages consist of: (1) References List (2) Appendix (3) Biography 6.2.1 References List All of the cited materials should be included within the References List (book, journal article, thesis and dissertation, etc.) Reference List title is written with the following format: font Times New Roman, capital, 16 point, Bold; while the content of the Reference List written with the following format: font Times New Roman, 12 point. 6.2.2 Appendix Include the supporting materials for the thesis, which could help readers to understand the study better, such as: questionnaire, database, simulation view, etc. Appendix title is written in the following format: font Times New Roman, capital, 16 point, Bold. 6.2.3 Biography Describes personal main information regarding the thesis author, which includes: birthplace and birth date, previous educations, occupation (if any). The Biography title is written with the following

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format: font Times New Roman, capital, 16 point, Bold; while the content is written with the following format: font Times New Roman, 12 point, 1.5 spaces. Biography section could be written in list style or could be arranged in narrative paragraph style.

6.3 Writing Technique


Writing technique for BINUS BUSINESS SCHOOL thesis follows this guideline: Writing: a. Thesis written with double space in HVS 80 gram paper-quarto size, with 4 cm margins from the left side of paper and 3 cm from the right, upper and bottom side of the paper. b. Chapters and sections title written in capital letters, font Arial, 16 point, Bold, and center align; while sub title size is 14 point. Space between the content and the sub title is 4 spaces, and the chapter number is written using Romans number. The thesis content is written in with the following format: font Times New Roman, 12 point, 2 spaces. c. Page numbers is placed on top right section of each pages and written in Arabic number (1, 2, 3, ...), with the exception for Chapter and Section title which placed on bottom center section of the pages (includes Table of Content, Reference List and all Appendixes until the last section page). d. All section before the Chapter I, starting from the Cover Page, all numbered with i, ii, iii, iv, and so forth, which is placed at the bottom center of the page. On each Chapter Title page, the page numbering is also placed at the bottom center of the page. e. Table name is written with one space format on top of the table. Each first letter of the Tables name is written in capital letter (except for conjuctive such as in, on, to, with, etc.). The Picture/ Graph/ Chart name is place under the Picture with the same format as the Table name. Every Table/ Picture/ Graph/ Chart name is numbered with Arabic numbers. f. Quotation is written as a direct quote from the original source (includes the original structure, spelling and punctuation) and marked with quotation marks () at beginning and end of the sentence. In case there is several words that will not be stated in the quoted sentence, replace that part with several points (...). Do not use ibid, op cit, loc cit or footnote for the quotation. The referencing system for the quotation is following the APA format.

Language
The thesis could be written in either Indonesian or English. For thesis written in Indonesian, the Indonesian language should follows the Ejaan yang Disempurnakan (EYD) 1975 format and every foreign language should be written in Italic. When using abbreviation, the abbreviated words should be written in a full form when stated for the first time, follows by the abbreviation in brackets.

References List
All references sorted in alphabetical order according to the last name/family name/institution and year published. In case of similar name or publication year, then a suffix (i.e.: a, b, c,) should be added after the publication year. Anonymous publications are listed at the beginning of the list and sorted by publication year. The APA format- 6th Edition is as follow:

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a. Book. Mentions the authors or institution name, year published, book titles, edition, city of publication, publisher name. Italicize the book titles. Example: Leedy, P. D. (2005). Practical Research: Planning and Design, Fourth edition. New Jersey: Prentice Hall, Inc. b. Chapter in an Edited Book. Mentions the authors or institution name, year published, chapter titles, editors name, book titles, edition, page numbers, city of publication, publisher name. Italicize the book titles. Example: Bison, C. R. (2000). Social work practice. In A. Scott, B. Browne, & C. Purpleman (Eds.), Books about cultures (pp. 245-300). New York: ABCD Publisher.

c. Journal Article. Mentions the authors or institution name, year published, article titles, journal name, edition, page numbers. Italicize the journal name and edition. Example: Peterson, A., Peters, B., Caline, C., Lees, D., & Aliceson, E. (2000). Attitude Towards social work. Journal of Reference, 11, 1-25. d. Dissertation (unpublished). Mentions the authors name, dissertation title, university name, city. Italicize the dissertation title. Example: Cheung, K.M. (1986). Home care option for older adults with chronic limitations. Unpublished doctoral dissertation, Ohio State University, Columbus. e. Internet Resource. Mentions the authors or institution name, publication year, article title, retrieval date, [from] website address. Italicize the article title. Example: Ambrose, P.J. and Johnson, G.J. (2005). A Trust Based Model of Buying Behaviour in Electronic Retailing. Retrieved May 17, 2001, from http://www.isworld.org/ais.ac.98/proceedings/track06/ambrose/ The formatting for the reference list is as follow: space 1.5 between each reference.

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CHAPTER VII PLAGIARISM


In general, plagiarism could be described as an act of using someone elses idea in your own work without acknowledging the original author. Some of the most common forms of plagiarism are as follow: - Stealing material from another source and passing it off as your own. - Submitting a paper written by someone else and passing it off as your own. - Copying sections of material from one or more source texts. - Paraphrasing material from one or more source texts without supplying appropriate documentation. BINUS BUSINESS SCHOOL obliges a mandatory check for plagiarism to be conducted by the entire faculty members upon receiving the Final Draft of Thesis from students. Clear of plagiarism condition would be required by the students before their Thesis Defense date could be scheduled. For more detailed information regarding plagiarism and code of conduct applied in BINUS BUSINESS SCHOOL, please refer to the booklet Understanding Plagiarism which could be downloaded from the magister online website (http://magister.binus.ac.id/).

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CHAPTER VIII FAQS


1. What should I do if I cannot finish my thesis on time?
If students cannot finish the thesis on time, students are obliged to re-enroll in the next term and charged for Thesis extension fee as much as Rp 1.000.000,- (one million rupiahs) excluding the term fee. Then, students can continue the thesis process.

2. How many times I could extend my thesis?


Students have a chance to extend their thesis twice (2x) in two terms at maximum. After two terms extension, the students cannot finish the thesis, they have to submit a Thesis Progress Completion Report which is approved / signed by the Supervisor to the Head of School/Head of Program for an evaluation. Based on the evaluation, the Head of School/Head of Program could decide (a) the thesis process is continued with the same topic and supervisor; (b) the thesis process is discontinued. In case (b), students should re-enroll thesis with different topic and supervisor. There will be a charge Rp 2.000.000,- (two millions Rupiahs) for both cases excluding the term fee.

3. During the thesis process, can I change the thesis type?


Students may change their thesis type; however the process could only be accomplished on the next following term. In order to do so, the students are obliged to follow all of the thesis process from the beginning for the new selected thesis type, and will be charged for the thesis fee.

4. What happened if I fail the thesis defense?


Based on the thesis defense assessment, the Board of Examiners could decide not to pass the thesis. The decision could imply that (a) students should retake the thesis defense; or (b) students should make a major revision. In case (a) students must retake the thesis defense after revising the thesis according to the Board of Examiners recommendations from the Examiner Team, and approved by the Supervisor, within three (3) weeks after the failed thesis defense. In case (b) students should extend their thesis period for another term, and the thesis defense will take place on next term. There will be a charge of Rp 500.000,- (five hundreds thousands Rupiah), for case (a); and of Rp 1.000.000,- (one million Rupiahs) for case (b) excluding the term extension fee.

5. Can I change thesis supervisor?


In certain circumstances, students may request a change of thesis supervisor with the approval from the Head of School/Head of Program. The substitution process could only be applied at the end of the thesis term. Students requesting a change of supervisor should fill in the Supervisor Substitution Form (provided by the Information Service) and submit it to the Head of School/Head of Program for approval.

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CHAPTER IX CLOSING
Every students of BINUS BUSINESS SCHOOL BINUS UNIVERSITY are obliged to follow the provisions stated within this guideline in order to ensure standardization of all theses quality developed in BINUS BUSINESS SCHOOL BINUS UNIVERSITY. The thesis Writing Format and Hard Cover samples are provided in our library. This guideline is subject to change as a result of our effort for continuous improvement. Suggestions and comments are highly valued to help us improve the guideline.

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Proposal Sample Indonesian Version Proposal Title Page:

PROPOSAL JUDUL PROPOSAL

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT NAMA MHS 1 NAMA MHS 2 (NIM 1) (NIM 2)

BINUS BUSINESS SCHOOL PROGRAM STUDI MAGISTER MANAJEMEN NAMA JURUSAN BINUS UNIVERSITY JAKARTA Tahun

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Proposal Supervisor Approval Page:

PROPOSAL JUDUL PROPOSAL

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT NAMA MHS 1 NAMA MHS 2 (NIM 1) (NIM 2)

Pembimbing :

Nama Pembimbing Tanggal : dd mm - yyyy

ii

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Proposal Sample English Version Proposal Title Page:

PROPOSAL PROPOSAL TITLE

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT STUDENT NAME 1 STUDENT NAME 2 (Student ID 1) (Student ID 2)

BINUS BUSINESS SCHOOL MASTER OF MANAGEMENT IN STUDY PROGRAM BINUS UNIVERSITY JAKARTA YEAR

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Proposal Supervisor Approval Page:

PROPOSAL PROPOSAL TITLE

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT STUDENT NAME 1 STUDENT NAME 2 (Student ID 1) (Student ID 2)

Supervisor :

Supervisor Name Date: dd / mm / yyyy

ii

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Thesis Sample Indonesian Version Thesis Title Page:

JUDUL TESIS

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT NAMA MHS 1 NAMA MHS 2 (NIM 1) (NIM 2)

BINUS BUSINESS SCHOOL PROGRAM STUDI MAGISTER MANAJEMEN NAMA JURUSAN BINUS UNIVERSITY JAKARTA Tahun

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Thesis Statement Page:

JUDUL TESIS

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT NAMA MHS 1 NAMA MHS 2 (NIM 1) (NIM 2)

Tesis Sebagai Salah Satu Syarat Untuk Memperoleh Gelar Magister Manajemen Pada BINUS BUSINESS SCHOOL BINUS UNIVERSITY

ii

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Thesis Supervisor Approval Page:

JUDUL TESIS

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT NAMA MHS 1 NAMA MHS 2 (NIM 1) (NIM 2)

Pembimbing :

Nama Pembimbing Tanggal : dd mm - yyyy

iii

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Thesis Example English Version Thesis Title Page:

THESIS TITLE

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT STUDENT NAME 1 STUDENT NAME 2 (Student ID 1) (Student ID 2)

BINUS BUSINESS SCHOOL MASTER OF MANAGEMENT IN STUDY PROGRAM BINUS UNIVERSITY JAKARTA YEAR

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Thesis Statement Page:

THESIS TITLE

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT STUDENT NAME 1 STUDENT NAME 2 (Student ID 1) (Student ID 2)

A Thesis Submitted to the Graduate Faculty in Partial Fulfillment of the Requirements for Master of Management Degree Major: Major Name

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Thesis Supervisor Approval Page:

THESIS TITLE

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT STUDENT NAME 1 STUDENT NAME 2 (Student ID 1) (Student ID 2)

Approved :

Supervisor Name Date: dd / mm / yyyy

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Thesis Originality Statement:

HALAMAN PERNYATAAN STATEMENT PAGE


Saya/Kami, NAMA MHS, NIM, menyatakan dengan sebenar-benarnya bahwa tesis saya/kami berjudul JUDUL TESIS adalah merupakan gagasan dan hasil penelitian saya/kami sendiri dengan bimbingan Dosen Pembimbing. Saya/kami juga menyatakan dengan sebenarnya bahwa isi tesis ini tidak merupakan jiplakan dan bukan pula dari karya orang lain, kecuali kutipan dari literatur dan atau hasil wawancara tertulis yang saya/kami acu dan telah saya/kami sebutkan di Daftar Pustaka. Demikian pernyataan ini saya/kami buat dengan sebenarnya dan saya/kami bersedia menerima sanksi apabila ternyata pernyataan saya/kami ini tidak benar. I/We, STUDENT NAME, Student ID, truly acknowledge that my/our thesis with title THESIS TITLE is my/our concept and the project result with the guidance from supervisor. I/We, also truly acknowledge that contents of this thesis are not copied and not from another people work, except my/our citation from literature or written interview result and already written in reference list. Thats my/our acknowledgement truly made and if in reality this wasnt true, I/we are willing to be sanctioned. Note: in case of slight differentiation between the English and Indonesian version, refer to the Indonesian version instead. Jakarta, dd / mm / yyyy Yang menyatakan NAMA MHS NIM iv

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Thesis Exclusive Right Statement:

PERNYATAAN STATEMENT
Dengan ini saya/kami, Nama : NAMA MHS NIM : NIM Judul Tesis : JUDUL TESIS Memberikan kepada Universitas Bina Nusantara hak non-eksklusif untuk menyimpan, memperbanyak, dan menyebarluaskan tesis saya/kami, secara keseluruhan atau hanya sebagian atau hanya ringkasannya saja, dalam bentuk format tercetak dan atau elektronik. Menyatakan bahwa saya/kami, akan mempertahankan hak exclusive saya/kami, untuk menggunakan seluruh atau sebagian isi tesis saya/kami, guna pengembangkan karya di masa depan, misalnya dalam bentuk artikel, buku, perangkat lunak, ataupun sistem informasi. Hereby grant to my/our school, Bina Nusantara University, the non-exclusive right to archive, reproduce, and distribute my/our thesis, in whole or in part, whether in the form of printed and electronic formats. I/We acknowledge that I/we retain exclusive rights of my/our thesis by using all or part of it in the future work or outputs, such as article, book, software, and information system. Note: in case of slight differentiation between the English and Indonesian version, refer to the Indonesian version instead. Jakarta, dd / mm / yyyy

NAMA MHS v

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Hardcover Template Indonesian Version

JUDUL TESIS

Jakarta <<tahun>>

<<Judul Tesis>>

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT NAMA MHS1 NAMA MHS2 (NIM 1) ---size 14 (NIM 2) --- size 14

BINUS BUSINESS SCHOOL

--- size 12

PROGRAM STUDI MAGISTER MANAJEMEN NAMA JURUSAN BINUS UNIVERSITY JAKARTA Tahun

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Hardcover Template English Version

Thesis title

Jakarta <<year>>

<<Thesis Title>>

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT STUDENT NAME1 STUDENT NAME2 (ID 1) ---size 14 (ID 2) --- size 14

BINUS BUSINESS SCHOOL

--- size 12

PROGRAM STUDI MAGISTER MANAJEMEN STUDY PROGRAM BINUS UNIVERSITY JAKARTA YEAR

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Table of Content

TABLE OF CONTENT
Title Page ................. i Statement Page..........ii Supervisor Approval Page... iii Originality Statement... iv Exclusive Right Statement.... v Preface...... vi Abstract............ vii TABLE OF CONTENT...... viii CHAPTER 1 INTRODUCTION 1.1 1.1.1 1.2 CHAPTER 2 . CHAPTER 3 . REFERENCE LIST.. APPENDIX (List within the Table of Content adjusted by students thesis contents)

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Technical Report Example Indonesian Version

JUDUL LAPORAN TEKNIS


NAMA MHS1, NAMA MHS2, NAMA MHS3, dan NAMA PEMBIMBING (tanpa gelar)

Laporan Teknis

Jakarta, dd/mm/yyyy Disetujui :

Nama Pembimbing beserta gelar

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Technical Report Example English Version

TECHNICAL REPORT TITLE


Student Name1, Student Name2, Student Name3, and Supervisor Name (no title)

Technical Report

Jakarta, dd/mm/yyyy Approved :

Supervisor Name with the title

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