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301 BUSINESS RESEARCH METHODS (Common) UNIT 1 1. Business Research Objectives, Nature, Scope and Process 2.

2. Preparation o Research Proposa! UNIT 2 ". Research #esi$n T%pes o Research #esi$ns UNIT " &. Pri'ar% and Secondar% #ata (o!!ection Procedures ) *ethods UNIT & +. Sa'p!in$ #esi$ns Probabi!it% ) Non, Probabi!it% Sa'p!in$ *ethods UNIT + -. Test o .%pothesis (hi,s/ure Test, 0NO10 Test 2. Preparation o Reports Ora! ) 3ritten

302 MANAGEMENT OF TECHNOLOGY (Common) UNIT 1 1. Techno!o$% (oncepts, (o'ponents, 4eatures, Si$ni icance 2. (!assi ication o Techno!o$% UNIT 2 ". Techno!o$% Trans er Process, (!assi ication, Si$ni icance UNIT " &. Innovation Need, Ro!e, I'portance, Process, T%pes and *ode!s o Innovation +. Ne5 Product #eve!op'ent UNIT & -. Brain Stor'in$ ) Idea 6eneration Techni/ues UNIT + 2. (reativit% and (reative Thin7in$ 8. (reativit% Trainin$

303 ENTREPRENEURSHIP (Common) UNIT 1 1. 9ntrepreneur (haracteristics, 4unctions, T%pes 2. Ro!e o 9ntrepreneurship in 9cono'ic #eve!op'ent UNIT 2 ". S'a!! Sca!e 9nterprise #e inition, (haracteristics &. Steps invo!ved to start S'a!! Sca!e 9nterprise UNIT " +. (reativit% ) Innovation :#i erences;, Techni/ues in Prob!e' So!vin$ -. Internationa! 9ntrepreneurship Opportunities UNIT & 2. Business P!an and 4actors considered 5hi!e preparin$ Business P!an UNIT + 8. Project 0ppraisa! Technica!, 9cono'ica!, 4inancia! and *ar7et 0na!%sis

311 CONSUMER BEHAVIOUR (M !"#$%n&) UNIT 1 1. (onsu'er Behaviour Stud% and *ode!s o (onsu'er Behaviour UNIT 2 2. In !uence o Perception, 0ttitudes, *otivation on (onsu'er Behaviour UNIT " ". (onsu'er #ecision 'a7in$ Process and Issues in (onsu'er #ecision 'a7in$ Process &. Re!ationship *ar7etin$ in chan$in$ :in !uencin$; the (onsu'er Behaviour UNIT & +. (onsu'eris' and its Issues -. (onsu'er Protection 0ct :1<8-; UNIT + 2. Bu%er Behaviour or Services

31' ADVERTISING AND SALES PROMOTION MANAGEMENT (M !"#$%n&) UNIT 1 1. 0dvertisin$ 9vo!ution, T%pes o 0dvertisin$ 2. 0dvertisin$ Process UNIT 2 ". (reative Strate$ies Process, #eve!op'ent, I'p!e'entation and 9vo!ution UNIT " &. 4unctions o 0dvertisin$ 0$encies +. 9va!uatin$ Socia!, 9thica!, and 9cono'ic aspects o 0dvertisin$ UNIT & -. Sa!es Pro'otion incentives to (onsu'ers 2. 9va!uate 9 ectiveness o Sa!es Pro'otion UNIT + 8. (onsu'er Pro'otiona! Too!s <. Trade Sho5s

31( PRODUCT AND BRAND MANAGEMENT (M !"#$%n&) UNIT 1 1. Steps :Process; in Ne5 Product =aunchin$ :P!annin$; 2. Phases invo!ved in Product =i e (%c!e UNIT 2 ". Brand .ierarch%, Brand I'a$e, Brand Persona!it%, Brand Positionin$ &. 4unctions and 0dvanta$es o (R* UNIT " +. Brand (reation, Brand 9>tension, Brand Revita!i?ation :Process @ 0dvanta$es and #isadvanta$es @ *ethods @ 9>p!ain; UNIT & -. Interpretin$ and *easurin$ Brand Per or'ance 2. Brand 0ssess'ent throu$h Research UNIT + 8. Ro!e o Brandin$ in Service Sector <. I'portance and ro!e o Brandin$ in Retai! Sector

321 FINANCIAL SERVICES (F%n n)#) UNIT 1 1. 4inancia! Services Nature, Scope, Objectives, 4unctions 2. Ro!e o 4inancia! Services in 9cono'ic #eve!op'ent UNIT 2 ". =ease 4inancin$ ) .ire Purchase 4inancin$ &. T%pes o =ease UNIT " +. *erchant Ban7in$ 4unctions o *erchant Ban7ers and S9BI 6uide!ines -. Responsibi!ities o =ead *ana$ers UNIT & 2. (redit Ratin$ Services, Procedures and Bene its 8. 1enture (apita! 4unds :Invest'ent; 4eatures, and 1enture (apita! 4unds :Invest'ent; operated b% co''ercia! ban7s in India UNIT + <. .ousin$ 4inance actors responsib!e or $ro5th o housin$ inance in India

322 INVESTMENT MANAGEMENT (F%n n)#) UNIT 1 1. T%pes o Invest'ent 2. *one% *ar7ets UNIT 2 ". Ris7 ) Return &. 1a!uation o Bonds and Bond #uration UNIT " +. -. 2. 8. *ar7o5it? Port o!io Sin$!e Inde> *ode! (0P* ) 0PT 9/uit% 1a!uation *ode!

UNIT & <. 9va!uation o Port o!ios ) *utua! 4unds UNIT + 1A.Rando' 3a!7 Theor% 11.*ar7et 9 icient Theor%

331 TRAINING AND DEVELOPMENT (H*m n R#+o*!)#+) UNIT 1 1. Trainin$ in Or$ani?ations Objectives, Si$ni icance and (haracteristics that in !uence Trainin$ 2. Trainin$ Process and *ode!s o Or$ani?in$ Trainin$ Pro$ra's UNIT 2 ". Trainin$ Needs 0ssess'ent :TN0; I'portance, *ode!s &. =earnin$ Theories and Process UNIT " +. Traditiona! Trainin$ *ethods and (o'puter based Trainin$ *ethods -. #esi$n o Trainin$ Objectives, 4actors and (onstraints UNIT & 2. Trainin$ I'p!e'entation 8. 9va!uation o Trainin$ Process ) #esi$ns UNIT + <. #eve!op'ent and 4uture o Trainin$ in India

332 MANAGEMENT OF INDUSTRIAL RELATIONS (H*m n R#+o*!)#+) UNIT 1 1. Industria! Re!ations (oncept, Si$ni icance, Ori$in and 6ro5th 2. Industria! Re!ation O icer Ro!es, 4unctions and #uties UNIT 2 ". Industria! (on !icts (auses, T%pes, Prevention and Sett!e'ent &. Process o (o!!ective Bar$in$ and Productive Bar$in$ UNIT " +. Trade Unions Ro!e and T%pes o Trade Unions UNIT & -. (auses o 6rievances and Redressa! o 6rievances 2. Process o #o'estic 9n/uir% UNIT + 8. Boint *ana$e'ent (ounci!s <. Participative *ana$e'ent

333 HUMAN RESOURCES PLANNING (H*m n R#+o*!)#+) UNIT 1 1. .u'an Resources P!annin$ Objectives, 4unctions and Si$ni icance 2. Strate$ies and 0ctivities invo!ved in .u'an Resources P!annin$ UNIT 2 ". .RP *ode!s and Techni/ues &. Need or .u'an Resources P!annin$ in Or$ani?ation UNIT " +. Se!ection Process (oncept, Steps, 4actors in !uencin$ Se!ection Process UNIT & -. Succession P!annin$ Objectives, 0ctivities, *erits and #e'erits 2. 1arious (areer P!annin$ opportunities o ered in an Or$ani?ation UNIT + 8. .u'an Resources In or'ation S%ste's (oncept, Si$ni icance and Need <. .u'an Resources 0udit (oncept, Si$ni icance and Need

33( LEADERSHIP (H*m n R#+o*!)#+) UNIT 1 1. Nature o =eadership 2. #i erent 0pproaches o =eadership UNIT 2 ". Persona!it% and =eadership &. *ora! =eadership UNIT " +. *otivationa! Theories -. =eadership (o''unication UNIT & 2. =eadin$ Tea's and *ana$in$ Tea' (on !icts UNIT + 8. =eader as Socia! 0rchitect