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MAN 3303-STRATEGIC MANAGEMENT
Instructor: Instructor: Office: Phone: E-mail: Office Hours: Amin Wibowo, Ph.D Level 2 South Wing FEB UGM (0274) 548510 firstname.lastname@example.org Thursday, 01.00-03.00 pm, or by appointment
Course Description Strategic management is a big picture and comprehensive course. It is different from other business courses that concentrate narrowly on a particular function or piece of the business such as accounting, finance, marketing, production, human resources, or information systems. Strategic management cuts across the whole spectrum of business and management. The center of attention is the total enterprise–-the industry and competitive environment in which the enterprise operates, its long-term direction and strategy, its resources and competitive capabilities, and its prospects for success. Throughout the course, the student will be trained on the foremost issue in running a business enterprise: ―What must managers do, and do well, to make the company a winner in the game of business?‖ The answer that emerges, and which becomes the theme of the course, is that good strategy-making and good strategyexecution are the key ingredients of company success and the most reliable signs of good management. The mission of the course is to explore why good strategic management leads to good business performance, to present the basic concepts and tools of strategic analysis, and to drill you in the methods of crafting a well-conceived strategy and executing it competently. Course Objectives 1. To develop your capacity to think strategically about a company, its present business position, its long-term direction, its resources and competitive capabilities, the caliber of its strategy, and its opportunities for gaining sustainable competitive advantage. 2. To build your skills in conducting strategic analysis in a variety of industries and competitive situations and, especially, to provide you with a stronger understanding of the competitive challenges of a global market environment. 3. To give you hands-on experience in crafting business strategy, reasoning carefully about strategic options, using what-if analysis to evaluate action alternatives, and making sound strategic decisions. 4. To integrate the knowledge gained in earlier core courses in the business school curriculum, show you how the various pieces of the business puzzle fit together, and demonstrate why the different parts of a business need to be managed in strategic harmony for the organization to operate in winning fashion.
You are expected to demonstrate that you can use the tools and techniques of strategic analysis presented in the chapters. sentence structure. and other written communication skills will result in a full one-letter grade reduction. in the opinion of the instructor. You and your team members should assume the role of consultants employed to present your analysis and recommendations to the assigned company’ s senior management — (you do NOT have the option of ignoring this assigned role). No late papers will be accepted. It is expected that the content of your written case will reflect your thoughts and analysis rather than the work of others. The criteria for grading written case presentations include: 1. Student Responsibilities 1. Preparation of Written Case Assignment The written case assignment is to be prepared on a group basis. both the formal 20-minute presentation and the 20-minute Q&A portion. and display of professional attitude and approach. spelling. well-supported recommendations for action. To make you more conscious about the importance of exemplary ethical principles. All presentations should incorporate the use of attractive.Department of Management Faculty of Economics and Business UniversitasGadjahMada 5. including the use of charts and tables where appropriate. pride of workmanship. spelling. Students are expected to come to the class with proper preparation by reading all material required in every session. grammar. employ disproportionately poor grammar and poor quality written communication skills will be assigned a grade that is a full one-letter lower than would otherwise be assigned. Use of good communication skills—failure to use good grammar. All written cases are to be typed (one and a half-spaced) and should incorporate correct form. 2. help you learn how to assess business risk. and communication skills. and improve your ability to make sound decisions and achieve effective outcomes. 6. Papers which. 3. All team members are expected to make roughly equal contributions to the presentation. 4. Both breadth and depth of analysis will be evaluated. Presenting realistic. Evidence of adequate preparation. One or two page(s) summary of every chapter 2 . The nature of the presentation is indicated on the schedule of class activities. To develop your powers of managerial judgment. sound personal and company values. Use of appropriate analytical tools techniques. Identification of key problems/strategic issues. The nature of the written assignment is described in the class schedule. Written case assignments are due on the day the case is scheduled for class discussion (see the Schedule of Class Activities) and should be turned in to your instructor at the beginning of the class period. effective PowerPoint slides. 5. Team Presentations Oral presentations consist of a 20-minute presentation followed by a 20-minute questionanswer session. and socially responsible management practices. workable.
Do the mid-term and final exam in the scheduled week. Student has no right to ask mid-term and final exam in other occasion. To encourage them to participate in the discussion. 3. issues and cases that students can not fully comprehend by their own reading on the topic.e. The faculty together with students assumes responsibility to assure that learning integrity works and absorb by the member. Absenteeism policy follows the regulation stipulated by academic office. The lenient punishment is ―F‖ grade. communication skills. Do all course assignments. motivational skills. Listen the lecture. The assignment and exam the students submitted must be the work of every student unless otherwise stated by facilitator that student must collaborate with other student. Assessment: Mid-term exam Final exam Cases and Presentation Summary of Chapters and Participation 30% 30% 20% 20% Absenteeism Students are expected to attend all the scheduled meetings on time. theories. 5. Allowance to skip the class of no more than 25% is designed to accommodate unexpected events beyond the control of students. Learning Method The method learning used in this course is a particular type of learning methods under the student-centered learning paradigm (SCL). managing and implementing strategy. Late attendance is considered contravening academic process and climate. Plagiarism. Academic Honesty The academic life prospers due to its adherence to honesty and integrity. the students of this course may visit the company to experience hands experience of crafting. summarize and make notes of important items that students are interested to be discussed for their own benefits. students will be picked up randomly to answer questions and be scored on the basis of their answer and readiness.Department of Management Faculty of Economics and Business UniversitasGadjahMada 2. Depending on the availability of company support. In this approach. 4. Contribute to the creation of academic climate by actively participate in the discussion lead by facilitator. decision making skills). The class time will be devoted to discuss any concepts. leadership skills. late submission is not accepted). Failure to obey academic honesty will be punished. 3 . students are active learners to find and construct their own knowledge. has to be submitted on schedule (on the beginning of the session. materials. The lecturer serves as a facilitator to help students achieve learning objectives and develop managerial skills (i. cheating and other types of academic misconduct are not tolerated in the FEB-UGM.
6 7 8 9 10 11 12 13 14 Case Discussion #1: Costco Wholesale in 2012 Case Discussion #2: Harry Lindsol’s Textbook Decision Case Discussion #3: Under Armour Case Discussion #4: Lululemon athletica. Thompson. 9 Ch. 3. Inc. and Competitiveness Chapter 5: The Five Generic Competitive Strategies Chapter 6: Supplementing the Chosen Competitive Strategy " Other Important Strategy Choices Materials Syllabi Ch. & Peteraf. Ethics.7 Ch.2 Ch. Cost Position. 1 Ch. and Strategy Chapter 3: Evaluating a Company's External Environment Chapter 4: Evaluating a Company's Resources. 3rd edition: McGraw-Hill/Irwin. Actual case illustration and analysis Course Schedule and Activities Week 1 2 3 4 5 6 Topic Overview Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: Charting a Company's Direction: Vision and Mission. Objectives. Paper articles and other source of information..8 Ch. Arthur..5 Ch. 10 Chapter 9: Strategy. 2. John. and Corporate Social Responsibility Case Discussion #5: The Walt Disney Company Chapter 10: Superior Strategy Execution " Another Path to Competitive Advantage Case Discussion #6: Reinventing Accor Case Discussion #7: Hanson (A) Case Discussion #8: Starbucks in 2012 Wrap-up Final Exam 4 . 4 Ch. Essentials of Strategic Management: The Quest for Competitive Advantage.3 Ch. Margaret (2013).Department of Management Faculty of Economics and Business UniversitasGadjahMada Course Materials and Resources 1. Mid-Term Chapter 7: Strategies for Competing in International Markets Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company Corporate Strategy: Additional material Ch. Gamble.
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