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Kristen C.

Busby
411 East Rosemary Street ! Chapel Hill, NC 27514 ! 910.524.1333 Kristen_Busby@kenan-flagler.unc.edu EDUCATION University of North Carolina at Chapel Hill Graduation May 2015 Kenan-Flagler Business School/ School of Journalism and Mass Communication Bachelor of Science in Business Administration | Marketing and Consulting Emphases Minor in Public Relations | Cumulative GPA: 3.59 Semester at Sea University of Virginia Summer 2013 Lived on a ship for 66 days taking comparative courses including International Marketing with field lab learning experiences in 10 countries Semester at Sea Alumni Merit Scholarship RELATED WORK EXPERIENCE Migrate Media February 2014 Present Social Media Marketing Intern Durham, NC Generate social posts for clients across various media channels Perform industry research for each client to better develop strategy for media presence Identify and target potential new clients and participate in business pitches Rent The Runway November 2013 Present Runway Rep Chapel Hill, NC Create and implement strategic marketing plan to promote RTR on campus; set goals to meet Participate in weekly team meetings and monthly calls with RTR Corporate Carolina Sports Marketing Spring 2012 Winter 2012 Marketing Volunteer Chapel Hill, NC Conducted on and off-field promotional activities and contests at sporting events Monitored department table throughout games to engage fans UBS Financial Services Summer 2012 Wealth Management Intern/Receptionist Wilmington, NC Streamlined client records and reduced paper by digitizing files more than five years old Provided friendly customer service when checking in and assisting clients LEADERSHIP EXPERIENCE Alpha Delta Pi Sorority Chapel Hill, NC Public Relations Chair; Member of 75th Anniversary Committee 2013 Present Develop and manage social media channels for the chapter, including advertising for philanthropy events Generate three community-involvement spreads, published in a nationally distributed quarterly Coordinated and released a welcome home video for a father returning from Afghanistan Corresponding Secretary; Member of Recruitment Committee 2012 2013 Expanded and maintained ongoing relationships with other organizations on campus Established correspondence with alumni, guests, and members abroad Director of Special Events; Member of Recruitment Committee 2011 2012 Planned and executed Senior Week and Formal for approximately 350 attendees Coordinated Staff Appreciation Dinner and Parents Weekend while following budget constraints UNC Panhellenic Council Mentor Spring 2013 Present Mentor and tutor for first year women in the Greek system Chapel Hill, NC Motivate Pre-Business majors to prioritize courses and seek leadership opportunities COMMUNITY INVOLVEMENT Ronald McDonald House Chapel Hill 2011 Present Silent Auction Monitor for 2013 A Tasteful Affair fundraising event in the Blue Zone Contributed to publicity expansion for 7th Annual Ronathon 5K which raised $14,000 and had a record breaking 401 registered runners UNC Intramural Sports 2011 Present Indoor and outdoor soccer; indoor and beach volleyball SKILLS Technical Skills: AP Style Writing and Editing, Microsoft Word, PowerPoint, Excel, Photoshop, Bloomberg Certified Social Media Skills: Facebook, Twitter, Instagram, LinkedIn, Pinterest, WordPress