AGENDA

INSE 6411 Product Design Theory and Methodology

p Generation Concept Concept Generation Techniques Axiomatic Design

General Facts Framework Methodology Axioms Definition Example

DESIGN CONCEPT GENERATION

AXIOMATIC DESIGN AND ITS USE IN CONCEPT GENERATION
Professor: Dr. Dr Andrea Schiffauerova Presenting: Ana Gabriela Amezaga Flores ID 9431322 February 11th, 2010

Conclusions

DESIGN CONCEPT GENERATION

Mission Statement

Identify customer needs

Establish Target Specifications

Generate Product Concepts

Select a product concept

Refine Specifications

Concept Development

[2] The Mechanical Design Process (3rd ed.) by David G. Ullman

DESIGN CONCEPT GENERATION

DESIGN CONCEPT GENERATION

The purpose of a product, what product must do and how. It involves the flow of energy, material and information and the functions of grasp, position and attach: Energy. Type of energy used on the product: static, electromechanical, mechanical, thermal and so on Material. flow, diverging flow (disassembling Material Can be through flow or separating) or converging flow (assembling or joining) Information. Consist on signals that will ensure the right functioning of the product. product When the products black box is drew all these elements must be included. included

p is an approximate pp p A p product concept description of the technology, working principles, and form of the product. It is a concise description of how the product will satisfy the customer needs. A concept is usually expressed as a sketch[1]

[1] Product Design and Development (4th ed.) by Karl T. Ulrich and Steven D. Eppinger
[2] The Mechanical Design Process (3rd ed.) by David G. Ullman

CONCEPT GENERATION METHODS

FAST REVIEW OF METHODS

6 team members, each member writes down 3 ideas in 5 minutes. After these 5 minutes the sheet will be passed to the right and other 5 minutes will be spent on contributing to these ideas. At the end the best idea is chosen.

Basic Methods

Other Methods

Consist on finding the function that wishes to be designed on an existing product or from the nature for example the trying to imitate sharks skin on the design g of a new scuba diving g suit.

FAST REVIEW OF METHODS

Consists on creating contradictory statements for example: More functions (good), make products larger & heavier (bad) Then this method is followed:

FAST REVIEW OF METHODS

1. Decompose the function

2D l 2.Develop concepts for each function

3. Combine C t Concepts

AXIOMATIC DESIGN

AXIOMATIC DESIGN

p by y Nam Pyo y Suh in MIT Developed Technique applicable to software, organizational, system, material, manufacturing and processes designs Focus on What we want to achieve and ends with i h the h H How to achieve hi i it Purpose: Augment the designers experience and creativity by applying different principles in order to generate robust designs by reducing variability and bias on design concepts
[3] Axiomatic Design by Suh N, Oxford University Press, 2001

[3] Axiomatic Design by Suh N, Oxford University Press, 2001

AXIOMATIC DESIGN

AXIOMATIC DESIGN CONCEPTS

FRs (Functional Requirements)

DPs ( (Design g Parameters)

[3] Axiomatic Design by Suh N, Oxford University Press, 2001

AXIOMATIC DESIGN FRAMEWORK

AXIOMATIC DESIGN FRAMEWORK EXAMPLE

In a semiconductor industry a customer wants:

[3] Axiomatic Design by Suh N, Oxford University Press, 2001

FROM CUSTOMER NEEDS TO FR FRS S

Asking the right questions, to the right customers at the right time: Techniques T h i we can use: QFD (Quality Function Deployment) Pugh Matrix Analytical hierarchy process (AHP) Taguchi loss function

FUNCTIONAL REQUIREMENTS FR FRS S

Define them without thinking on something that has already designed otherwise creativity will be limited. I order In d to generate a robust b design d i you must consider: 1 E 1. Environmental i t l variation i ti 2. Customer usage variation 3 Targeted 3. T d useful f l lif life

WHICH AXIOMS WILL GOVERN THE DESIGN?

AXIOMATIC DESIGN

Axiomatic design will consist on mapping the What and the How in order to then apply the required logarithms and theorems.

Remember!! The ultimate goal is to create a robust design without bias or variability and a close to zero level of information

FRs (Functional Requirements)

DPs (Design Parameters)

AXIOMATIC DESIGN EXAMPLE

CONCLUSIONS ABOUT AXIOMATIC DESIGN

Axiomatic design is applicable on the designs of: products, processes, systems, software, organizations, materials and businesses Is based on two axioms: Independence and Information Leads to robust designs Remember keep it simple. Follow the KISS rule: Keep it simple, stupid

[3] Axiomatic Design by Suh N, Oxford University Press, 2001

REFERENCES
[1] Product Design and Development (4th ed.) by Karl T. Ulrich and Steven D. Eppinger [2] The Mechanical Design Process (3rd ed.) by David G. Ullman [3] A Axiomatic i ti D Design ig b by Suh S h N, N O Oxford f d University U i it Press, P 2001