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TRATON REPRINT: Traton Sucks and Taubman Sucks
Through some basic research one can easily find that organizations with large egos or emotional leadership have tried to shut down "gripe sites" similar to Taubmansucks.com. Indeed, this is exactly the bullying tactics that Mr. Mishkoff had to endure, as noted in the previous Traton News article. Typically, these companies send threatening letters claiming that the "gripe site" is libelous or that the

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In these cases, courts have almost-universally afforded First Amendment protection to the "gripe site," noting that those who vent on these sites are doing nothing more than publishing their opinion. High profile cases in the use of gripe sites such as homedepotsucks.com and many others show that fighting against the web site will only hurt a company's business image. When a company sends a cease and desist letter to the "gripe site," that letter often finds a home on the website. Worse yet, the posting of that letter can generate substantial Internet traffic to the site, and increase the popularity of the site. This happened to Lowe's Companies, Inc. when they sent such a letter to lowes-sucks.com. According to some, "Lowe's is paying enough attention to pay lawyers to shoot off some letters, but not enough to actually fix their crappy install. Real classy, guys. Real classy." Examples similar to Lowe's abound. For example, Traton Corp. has expended countless hours of attorney time in fighting its own customer. Evidenced by court filings related to that case, Traton Corp. is paying enough attention to pay lawyers to shoot off some letters, but not enough attention to actually fix the swatch of damaged sod. For a small company, these "gripe sites" may sound the death-knell for the business. In 1996 EPS Technologies, an $80 million company went out of business. Reports identify significant revenue loss to four "gripe sites" sharing experiences about the lack of customer service by EPS.

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TRATON HEADLINE: JL Kirk Associates Loses Battle with Blogger TRATON REPRINT: Traton Sucks and Taubman Sucks TRATON REPRINT: Kudos to Mr. Mishkoff on Taubman Sucks Sites TRATON UPDATE: Another Website Providing Online Information on Builders TRATON REPRINT: Potentially Catastrophic Consequences for New Housing Developments

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Unfortunately, because of the nature of their business, on-line customers searched the Internet for EPS' company information, but frequently came across these "gripe sites," which surpassed the EPS

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site in search rankings. With the increasing importance of web-based information, having stellar customer service appears to be the best way to maintaining a complaint-free existence on the web. If a company has a history of horrible customer service, working toward fixing the issues and mending ties with the past customers may be the only solution to avoiding these sites and not losing millions of dollars in profits. Unfortunately, there will always be bull-headed companies, such as Lowe's and Traton Corp., who would rather fight a customer in legal proceedings than to provide outstanding customer service. Originally Reported for Traton News by Ingrid Ingram

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