You are on page 1of 3

ABC Asia-Pacific Conference

March 29-31, 2012 Seoul, Korea

The 11th Asia-Pacific Conference of the Association for Business Communication

Welcome to ABC Asia-Pacific 2012!

It is our pleasure to invite you to submit your proposals and completed papers to the Association for Business Communications Asia-Pacific Region Conference. The conference will be hosted by Kyung Hee University in Seoul, Korea on March 29-31, 2012. On the occasion of having APABC in Seoul, Korea, the motivation for the conference is based on the many novel business communication issues that have arisen in emerging globalized industries and schools. We would like to express our appreciation for your significant contributions and great interest in the ABC Asia-Pacific 2012. For details, visit the conference website, or (will be opened in mid-October).

Towards Empathic Communication: Emerging Role of Business Communication in the Age of Global Consciousness
A new paradigm is sweeping society, its organizations and its business environment. We are moving from an economy and a society built upon the logical, linear, and computer-like capabilities into a totally new economy and a society built upon inventive, empathic, and big-picture capabilities. In this emerging paradigm, terms like empathy, compassion, trust, and culture have acquired a critical relevance to the understanding of the nature of contemporary business. Instead of mechanistic monitoring and control paradigm of an industrial age, a humanity-based paradigm for a post-industrial age has been emerging. Consequently, for the 21st century, we require an accompanying new paradigm of business communication which incorporates an empathic dimension, where such competencies as identifying with and understanding relevant business stakeholders circumstances, feelings, and motives, has become even more critical. We believe many exciting new challenges are ahead of us as researchers and practitioners in the field of business communication. We can make our field more meaningful in this coming new age. We are pleased to announce this call for papers/proposals to deepen our dialogue on these important topics in the field of contemporary business communication.

Scope of conference themes

Topics may include, but are not limited to: Empathic communication: Changing concepts of business communications in the 21st century environment - Business ethics in communication - Business/professional communication in new media contexts - Trust in communication - New technology (e.g. Social Network Service) and business communication

Globalization and intercultural communication - Intercultural communication issues in mergers - International communication in the era of global consciousness - Intercultural marketing and branding Business stakeholder communication - Public relations and consumer behaviors in intercultural contexts - Communication with internal stakeholders: Employee voice, horizontal and vertical communication - Communication with external stakeholders: Customers, business partners, investors, society, ecological environment Perspective from business world: Business cases from various industries - Emerging communication issues in healthcare industry, finance industry, arts & culture industry, information technology industry, etc. Rhetoric: Traditional approach of business communication - Persuasive and rhetorical communication praxis - Decision-making and negotiation - Crisis communication management Role of business school - Teaching stakeholder perspective of business communication - Balancing left-brainers and right-brainers - Professional training - Teaching business/professional communication - UN Principles for Responsible Management Education (PRME) Should you wish to organize a panel session on any of these conference topics, please contact the organizing committee and feel free to present your suggestions to them (

Guidelines for submission

1. Proposal format: For the acceptance decision and conference proceeding, authors should submit an extended abstract to ABC Asia-Pacific 2012 using the following format: Title Author(s): Please list authors and their affiliations in the order in which you would like to list their names on the final proceeding. Please place an asterisk (*) next to the name of the author who will be responsible for all correspondence and provide the e-mail address. Summary of the study: The texts are limited to 500~1,000 words (excluding references), explaining the purpose of the study, the research methodology used, the key findings of the study, and implications for education and/or business. Keywords: Please list 5~7 keywords of the study. Other considerations 1. The preferred format is Microsoft Word.

2. The final abstract is recommend to be presented in no more than 2 pages in length including figures and tables (single-spaced, 10 pt. font, 1 inch margins). 2. Proposal submission: Please submit your proposal on-line by December 31, 2011. On-line submission through the Easychair link at or E-mail submission at

3. Review of proposals: Proposals will be peer reviewed and you will be informed of the result via e-mail by the end of January, 2012. 4. Full paper submission (optional): For accepted proposals, authors are encouraged to submit their full paper for paper competition and potential journal publication. The 3~4 winners of competition will be awarded with a certificate and a prize recognizing their accomplishment. The winning papers will also have the potential to be published in (K)ABCs Journals. Therefore, submitted papers should not have been previously published or be under consideration for publication elsewhere.

Please visit the conference website at for registration. Membership classification ABC member Non-member Regular Student Regular Student Early registration (by February 15, 2012) KRW 150,000 (US$140) KRW 75,000 (US$ 70) KRW 200,000 (US$180) KRW 100,000 (US$ 90) After February 15, 2012 KRW 170,000 (US$160) KRW 85,000 (US$ 80) KRW 220,000 (US$200) KRW 110,000 (US$100)

Important Dates
Abstract submission by December 31, 2011 Notice of acceptance by January 31, 2012 Full paper submission (optional) by February 29, 2012 Early registration: January 1, 2011 ~ February 15, 2012

Conference correspondence
If you need further information, please feel free to contact us. Please send all conference correspondence to School of Management, Kyung Hee University (KHUSM) Hoegi1, Dongdaemoon, Seoul 130-701, Korea Tel: 82-2-961-0511~4, Fax: 82-2-961-0515, E-mail:

We are looking forward to seeing you in Seoul, Korea in March 2012.

Conference Chair: Yung-Ho Suh (Dean, KHUSM) Organizing Chair: Hyejung Chang (Associate Dean, KHUSM)