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Press Information For Immediate Release

Karl Ludvigsen wins Nicholas-Joseph Cugnot Award
CAMBRIDGE, MA, USA — October 14, 2009 Bentley Publishers is proud to announce that Ferdinand Porsche—Genesis of Genius by Karl Ludvigsen has won the Nicholas-Joseph Cugnot Award for 2009. Presented annually by the Society of Automotive Historians in recognition of outstanding writing and original research, the Cugnot Award is given to the best automotive history book published in the previous calendar year. "Fortunately for all of us who are interested in the history of cars and the people who make them, books on the subject are getting increasingly comprehensive and professional," Ludvigsen remarked in response to receiving the award. "I'm gratified that Genesis has been able to stand out against steadily tougher competition." Bentley Publishers president Michael Bentley was equally appreciative of the award. "We couldn’t pass up the opportunity to work with Karl Ludvigsen and with Ernst Piëch on a project that would showcase the impressive early achievements of a true pioneer in automotive engineering," he said in his acceptance remarks. "It is with deepest gratitude that Bentley Publishers thanks the Society of Automotive Historians for acknowledging the merit of this project, and for sharing our belief that exceptional books are vital keys to our past and our future."

Nicholas-Joseph Cugnot Award. The Cugnot Award is named for the French inventor of the first selfpropelled mechanical vehicle.

Ferdinand Porsche— Genesis of Genius
Road, Racing and Aviation Innovation 1900–1933
by Karl Ludvigsen
Price: $99.95 Hardcover, 9.5 x 12 in. 496 total pages 570 photos and illustrations Bentley Stock Number: GPET ISBN: 978-0-8376-1557-8 Shipping October 14, 2009

This is the fifth prestigious award for Ferdinand Porsche—Genesis of Genius. Ludvigsen's book has already won three International Automotive Media Awards, including 2008 Best of the Year, 2008 Best of Books and Best Design of 2008, as well as the 2008 Mercedes-Benz Montagu of Beaulieu Award awarded by the Guild of Motoring Writers. Originally published in July 2008 as a limited run, hand-numbered collector's edition that sold out within six months, Ferdinand Porsche—Genesis of Genius is the biography of the automotive engineering titan who helped to chart the course of the automobile through the first decades of the twentieth century. This award for Ferdinand Porsche—Genesis of Genius coincides with the first shipments from Bentley Publishers of a new general edition. This edition contains all the original text and artwork from the collector's edition, including 7 full color fold-out drawings of important Porsche designs that were specially commissioned by Ernst Piëch. Further details about the book can be found at:

Author Karl Ludvigsen with a copy of Ferdinand Porsche—Genesis of Genius at the 2008 Goodwood Festival of Speed

www.bentleypublishers.com/porsche/genesis-of-genius
For more information:
To learn more about Ferdinand Porsche—Genesis of Genius and to download additional press materials, visit the Bentley Publishers website at www.BentleyPublishers.com or contact: Maurice Iglesias, Sales & Marketing Manager for Bentley Publishers email: maurice.iglesias@bentleypublishers.com telephone: 1-617-528-4065.

This is Ludvigsen's second Cugnot Awardwinning Bentley Publishers book, having won the award in 2001 for his acclaimed analysis of Volkswagen's post-WWII history, Battle for the Beetle.

Bentley Publishers, 1734 Massachusetts Avenue, Cambridge, MA 02138-1804 USA Tel: 617-547-4170 • Toll Free: 800-423-4595 • Fax: 617-876-9235 http://www.bentleypublishers.com/contact-sales

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