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Exhibiting in Mexico & Latin

America
For TS2 July , 2005

Patricia Farías-Barlow
President & CEO

Farías Global Expos
Mexico
Farías Global Expos / TS2/ July, 2005
Mexico, Central and South America

• General Economic Overview 2004
• Latin America in Figures
• Countries General and Economic Data
• Opportunity Segments
• Infrastructure
• Do´s and Don´ts
• Foreign Business Model

Farías Global Expos / TS2/ July, 2005
Latin America an Economic Overview 2004
The Latin America and the Caribbean region is in
The midst of a strong recovery (most Countries
in the region are expected to grow at about 4
percent or higher in 2004), after several years of
low growth starting in 1999.

• The recovery is stronger in countries that are
bouncing back from acute crisis: Argentina,
Uruguay and Venezuela, all of which are
expected to grow at over 7 percent in 2004.

• Brazil and Mexico are expected to grow at
about 4 percent.

• The Andean countries are performing well, with
Chile, Colombia and Peru expected to record
growth above 4 percent in 2004.

• Central America is expected to grow by an
average 3.5 percent in 2004 and looks set to
sustain growth, thanks to the recently signed
CAFTA agreement.

Farías Global Expos / TS2/ July, 2005
Latin America in Figures
People 1999 2002 2003

Population, total 503.1 million 525.2 million 534.2 million
Population growth (annual %) 1.5 1.4 1.7
Life expectancy (years) .. 70.7 ..
Fertility rate (births per woman) .. 2.5 ..
Infant mortality rate (per 1,000 live births) .. 28.3 ..
Under 5 mortality rate (per 1,000 children) .. 34.4 ..
Child malnutrition, weight for age (% of under 5) .. .. ..
Child immunization, measles (% of under 12 mos) 92.3 91.3 ..
Prevalence of HIV (female, % ages 15-24) .. .. ..
Literacy total (% of ages 15 and above) 88.5 .. ..
Literacy female (% of ages 15 and above) 87.5 .. ..
Primary completion rate, total (% age group) .. .. ..
Net primary enrollment (% relevant age group) 94.6 .. ..
Net secondary enrollment (% relevant age group) 61.0 .. ..

Farías Global Expos / TS2/ July, 2005
Latin America in Figures
Economy 1999 2002 2003

GNI, Atlas method (current US$) 1.8 trillion 1.7 trillion 1.7 trillion
GNI per capita, Atlas method (current US$) 3,650.0 3,310.0 3,260.0
GDP (current $) 1.8 trillion 1.7 trillion 1.7 trillion
GDP growth (annual %) 0.1 -0.8 1.6
Value added in agriculture (% of GDP) 7.0 7.0 ..
Value added in industry (% of GDP) 28.5 25.4 ..
Value added in services (% of GDP) 64.5 67.6 ..
Exports of goods and services (% of GDP) 16.2 21.1 ..
Imports of goods and services (% of GDP) 17.6 18.3 ..
Gross capital formation (% of GDP) 20.1 18.8 ..
Current revenue, excluding grants (% of GDP) .. .. ..
Overall budget balance, including grants (% of GDP) .. .. ..

Farías Global Expos / TS2/ July, 2005
Latin America in Figures

Technology and Infraestructure 1999 2002 2003

Fixed lines and mobile telephones (per 1,000 people) 208.8 358.9 ..
Telephone average cost of local call (US$ per three
0.1 .. ..
minutes)
Personal computers (per 1,000 people) 38.9 67.4 ..
Internet users 10.2 million 41.8 million ..
Paved roads (% of total) 26.9 .. ..
Aircraft departures 2.0 million 1.7 million ..

Farías Global Expos / TS2/ July, 2005
Latin America Geographic Division

Farías Global Expos / TS2/ July, 2005
Latin America Population Distribution

Farías Global Expos / TS2/ July, 2005
Latin America GDP per capita ($US)

Farías Global Expos / TS2/ July, 2005
Business Opportunities

• Industries with high
growth prospects
• Import areas to each
country
• This translates to
Exhibiting opportunities
• Prospective new markets
for your products

Farías Global Expos / TS2/ July, 2005
General Information

• Language is Spanish
• Except Brazil
(Portuguese)
• Main Religion is Catholic
• English widely used for
Business
• However, Not everyone
speaks English

Farías Global Expos / TS2/ July, 2005
ARGENTINA

• Agricultural • Telecommunications
Machinery • Mining Industry
• Food Processing and • Electric Power
Packaging Systems
• Industrial Chemicals • Hotel and Restaurant
• Medical Equipment • Security and Safety
• Building Materials

Farías Global Expos / TS2/ July, 2005
BOLIVIA

• Hydrocarbons sector • Mining Industry
• Gas to Liquids • Textiles
• Petrochemicals • Forestry and wood
• Fertilizers manufacturers
• Exploration / Drilling /
Production

Farías Global Expos / TS2/ July, 2005
EL SALVADOR

• Textiles and Textile • Electric Power
Articles generation and
• Plastic Materials / Distribution
Resins • Automotive Parts and
• Paper / Paperboard Services
• Processed Foods • Environmental
• Telecommunications Technologies

Farías Global Expos / TS2/ July, 2005
GUATEMALA

• Sugar • Tourism
• Textiles and clothing
• Furniture
• Chemicals
• Petroleum
• Metals
• Rubber

Farías Global Expos / TS2/ July, 2005
MEXICO

• Maquiladora Industry • Medical Devices
• Electronic • Franchising
Components • Plastics / Resins
• After Market Auto • Education and
Parts Training
• Security and Safety • Internet and E
• Electrical Power Commerce

Farías Global Expos / TS2/ July, 2005
MEXICO cont´d

• Building and • Intermodal
Construction Materials Transportation
• Oil and gas Field Equipment
Equipment • Pollution Control
• Water Resources Equipment
Equipment • Food processing and
packaging

Farías Global Expos / TS2/ July, 2005
BRAZIL

• Airport Equipment • Telecommunications
• Automotive • Electric Power
• Computer and Systems
Peripherals • Safety and Security
• Oil and Gas • Medical Equipment
• Plastics Materials and
Resins

Farías Global Expos / TS2/ July, 2005
Brazil cont´d

• Print and graphic Arts Equipment
• Iron and Steel
• Mining Equipment
• Aircraft and Parts
• Drugs and Pharmaceuticals
• Transportation, Railroads and Highways

Farías Global Expos / TS2/ July, 2005
COSTA RICA

• Paper and Paper Board • Agricultural
• Computers and Chemicals
Peripherals • Construction
• Plastic Materials and Equipment
Resins • Medical Equipment
• Telecommunications • Automotive

Farías Global Expos / TS2/ July, 2005
PANAMA

• Telecommunications • Building products
• Computers and • Air Conditioning and
Peripherals Refrigeration
• Security and Safety Equipment
• Food Processing and • Hotel and Restaurant
Packaging Equipment

Farías Global Expos / TS2/ July, 2005
COLOMBIA

• Safety and Security • Food and Beverage
• Telecommunications Equipment
• Industrial Chemicals • Financial Services
• Travel and Tourism • Automotive
• Air Cargo Services • Oil and Gas and
petrochemicals

Farías Global Expos / TS2/ July, 2005
COLOMBIA cont´d

• Apparel
• Pollution Control Equipment
• Construction and Mining
• Medical Equipment
• Electrical Power Systems
• Plastics and Resins

Farías Global Expos / TS2/ July, 2005
VENEZUELA

• Petroleum • Aluminium
• Iron Ore Minning • Motor vehicle
• Construction Materials assembly
• Food processing
• Textiles
• Steel

Farías Global Expos / TS2/ July, 2005
CHILE

• Mining Equipment • Construction
• Environmental Equipment
Technologies (Water • Telecommunications
and Solid Waste)
• Food Processing and
• Plastics Machinery
and Resins Packaging
• Electric Power • Safety and Security
• Franchising

Farías Global Expos / TS2/ July, 2005
CHILE cont´d

• Computers and Peripherals
• Construction Equipment
• Air Conditioning and refrigeration
• Medical Equipment
• Travel and Tourism services

Farías Global Expos / TS2/ July, 2005
URUGUAY

• Food processing • Beverages
• Electrical Machinery
• Transportation
Equipment
• Petroleum products
• Textiles
• Chemicals

Farías Global Expos / TS2/ July, 2005
PARAGUAY

• Computers and
Components • Office Machines and
• Toys, And Arcade Equipment
Games • Sports Equipment
• Audio / Video
Equipment and Media

Farías Global Expos / TS2/ July, 2005
HONDURAS

• Processing and
• Telecommunications Packaging
• Security and Safety • Computers and
• Automotive Peripherals
• Franchising • Electric Power
Equipment
• Textile Machinery

Farías Global Expos / TS2/ July, 2005
ECUADOR

• Telecommunications • Construction
• Automotive Equipment
• Franchising • Cosmetics and
• Pumps, Valves and Toiletries
Compressors • Vitamins and
• Yarns Supplements

Farías Global Expos / TS2/ July, 2005
PERU

• Mining Equipment • Pollution Control
• Industrial Chemicals Equipment
• Oil / Gas Equipment • Building products
• Computer Software • Food Processing and
• Textiles Packaging
• Security and Safety • Medical Equipment

Farías Global Expos / TS2/ July, 2005
Infrastructure

• Fairgrounds with multiple buildings left
over from the time of World Fairs and now
adapted in:
• Chile, Colombia, Peru, El Salvador,
Panama, Guatemala

Farías Global Expos / TS2/ July, 2005
INFRASTRUCTURE cont´d

• Private stand alone facilities built in last 15
years :
• Ecuador, Venezuela, Brazil, Argentina,
Mexico,

Farías Global Expos / TS2/ July, 2005
Do´s and Don´ts
• Do research on which show is the right fit
for you
• Do research on the Organizer and his
longevity in the market
• Do bring brochures in the “proper
Language”
• Translate locally

Farías Global Expos / TS2/ July, 2005
Do´s and Don´ts cont´d.
• Don´t assume every country is the same just
because they speak spanish
• Cultures are very different from country to
country
• Like Canada and USA they are not the same
and don´t like people to think so

Farías Global Expos / TS2/ July, 2005
Foreign Business Model
• Many countries especially in Southern Latin
America have a strong European culture.
• Many high executives of the trade show
industry where trained in Germany

Farías Global Expos / TS2/ July, 2005
Thank You

More Info.

Patricia@fariasexpos.com

Ph. +52 55 50932930
Fax.+52 55 50932910
Farías Global Expos / TS2/ July, 2005