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RAVENSHAW UNIVERSITY

SCHOOL OF COMMERCE & MANAGEMENT STUDIES DEPARTMENT OF COMMMERCE
MASTER OF COMMERCE (M.COM.) (Revised Semester based Course Proposal) Rules, Regulations and Course Contents
w.e.f. Semester I Nov./Dec. Examination 2012 Semester II April/May Examination 2013 Semester III Nov./Dec. Examination 2013 Semester IV April/May Examination 2014

CUTTACK – 753 003 M.Com. Syllabus as per revised course structure to be effective from Academic Year 2012-13 and onwards

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RAVENSHAW UNIVERSITY, CUTTACK, ODISHA
MASTER OF COMMERCE PROGRAMME
Syllabus Framing Committee Prof. JAWAHAR LAL- Coordinator Prof. Ranjan Kumar Bal Dr. Sanjay Kumar Satapathy Dr. Kishore Kumar Das Dr. Tushar Kanta Pany Dr. Suprava Sahu University of Delhi, Utkal University Ravenshaw University Ravenshaw University Ravenshaw University Ravenshaw University

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1.

Preamble

Ravenshaw University came into existence on the 15th day of November, 2006. It was an upgradation of Ravenshaw College established in 1868, one of the oldest and largest colleges in India which subsequently became an autonomous college with CPE status by UGC and ‘A’ grade by NAAC. The College with all its glorious academic achievement and ceaseless scholastic pursuits had already created a distinct niche for itself in India and beyond. The world is witnessing a high-tech revolution with changes in science, technology, commerce and industry. The world now believes that knowledge is everything. With opening up of world economy by way of globalisation, liberalisation and privatisation processes, all the business sectors are witnessing a tremendous growth. The whole economy is undergoing a tremendous transformation with many new sunrise sectors like financial services, consultancies etc coming up. The service sector is outstripping the manufacturing sector in growth. A career in these sectors involves challenging work, high growth opportunities, lucrative pay packets and a professionally challenging work environment. The job market is undergoing a metamorphosis. This is creating a huge demand for careers in Commerce and Business. This has led to huge change in the way we teach and deliver business studies courses. Commensurate with the times and taking into account the challenges the age of globalization and knowledge-societies pose, RU is aware of the urgent need to move towards semester-wise Choice-Based Credit System (CBCS) and Continuous Assessment and Grading Pattern (CAGP). Agencies like UGC and NAAC have been advocating CBCS and CAGP. A number of universities and institutes of higher learning in the country have already adopted CBCS and CAGP. Under the banner of School of Commerce and Management Studies two year (four semesters) full-time M.Com is continuing. The corporate world is dynamic and the changes are so severe that a series of new concepts and techniques are fast coming into being and the earlier and traditional ones are becoming obsolete. This situation has given rise to the need for restructuring the curricula of Commerce education at all levels so as to make it meaningful and compatible with the changing business scenario and introduce the concepts and techniques among the commerce teachers to further channelize and streamline their contribution. By introducing more and more professional skills, we need output of graduates and researchers to be of the best quality in the world. 2. Departmental Profiles Higher education in Commerce was first introduced in Orissa at G.M. College, Sambalpur and Rajendra College, Balangir in 1994. It was introduced in Khallikote College in 1955. There was a public demand for opening of Commerce Stream in Ravenshaw College, Cuttack, and the Govt. of Orissa introduced I.Com classes in Ravenshaw College in 1957. Sri P.C. Ray and Sri R.K .Jena joined as lecturers and classes in Commerce started in the Arts Block. As Cuttack was the centre of all business activities, Commerce education gained popularity and the govt. backed by strong public demand opened B.Com. classes in Ravenshaw College in 1959. More teachers were posed in Ravenshaw College and the course continued successfully till 1669, when Honours courses were introduced with 16 seats.
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In 1969 the commerce classes were shifted to a new three storied building now know as the Commerce Block whose construction was completed in 1970. To allow Master of Commerce graduates to choose for further advanced studies in different specialisation of Commerce such as Accounting. In 1991 M. Business Management and Accounting special groups in Hons stage and Accounting.Com stage is available to the students. As the Govt. and D. The courses are intended to impart intensive knowledge and training in the subject and help the students to acquire wider perspectives both for research and for professional application. D. Sri Ranglal Modi. took up the construction work at a later date the total cost came to Rs. 7 lakh for which the govt. The syllabus also includes one open courses (fifty mark) of inter disciplinary nature which shall be offered in 3 rd semester in order to suit the needs and interest of the students. So English and economics departments were allotted one floor each in the said block as sister department of Commerce but the name of the block remained as Commerce Block. The courses are offered with Choice Based Credit System (CBCS) thus facilitating the students to have 24 papers of fifty mark each (96 Credits) spread over 4 semesters for mastering the subject for the award of Master degree in Commerce by acquiring the required depth and at the same time to select elective courses of his/her choice and based on his/her aptitude from four elective group of courses. decided to allot the building to three departments. D. 1 lakh to the Govt. skills and attitude to become more suitable for the present and emerging job market. Human Resource. Litt. and Ph. Finance and Marketing specialization in M.Com and B. Chhattisgarh. To be precise. During its long journey of the department has been served by some of the eminent teachers of the state who have glorified the department by their contributions. Finance.Phil. needs. Jharkhand and West Bengal also consider this department as their first choice for admission. the objectives of Master of Commerce Programme are as under:  To provide foundation for further advanced studies and research in the area of Commerce such as M. Phil classes has been added to the department with 8 seats and subsequently it increase to 16 seats.Com. or Orissa for the purpose in 1959. who donated a sum of Rs. Objective of the Programme The Master of Commerce Programme has a distinct objective to equip the students with knowledge. Due to the popularity of Commerce education increase of seats in I. Both B. 3. The idea of a separate Commerce Block originated in the mind of a renowned businessman of Cuttack. Now the department is having 452 seats in B. Marketing etc. sustainability and long term goals. Taxation. The department for its high standard of teaching and academic excellence was ranked sixth among the top ten institutions imparting Commerce education in the country by a survey conducted by India Today in 1997. The syllabus has been designed student-centred where there is flexibility for the students to have a greater choice of courses appropriate to their interests.Com classes were felt and Post Graduate class in Commerce was opened in 1977-78. programmes.Com Hons and M.Com are having two specialization branches. In 2006 research degree in commerce and management started with Ph. Highly meritorious students from all over India and neighboring states like Bihar.Com (all Hons seats) and 64 seats in M. Page 4 of 35 .

The schedule of papers prescribed for various semesters shall be as follows.Com Programme. A candidate seeking admission to M. the School of Commerce & Management Studies for the duration of two years (4 semesters). Odisha shall be conducted by the Department of Commerce. Cuttack.Com.Com. Duration The study programme leading to Master of Commerce degree of the Ravenshaw University.12 Page 5 of 35 .Com.   4.9 MCO 1. (Hons. 5. with at least 45% marks. To impart entrepreneurial skills for starting new business ventures.) DEGREE (Examination Scheme) 1. Course must have Passed B.2.) Degree from Ravenshaw University or any other University Recognized equivalent there to. Course shall be under the direction of the Dean. the instruction and routine in the M. MASTER OF COMMERCE (M. Com.2 MCO 1. subject to rules provided in admission brochure of the university 2 Subject to the control and general supervision of the Academic Council. level or as notified by the admission committee of the university from time to time for the purpose of admission in to M.Com. MCO 1.7 MCO 1.4 MCO 1. from accountant to investment banker. (Hons) / B.8 MCO 1.2.2.2.1.1.1.2. Department of Commerce. Under 10+2+3 pattern securing a minimum of second class honours at B.5 MCO 1.3 MCO 1.1.Com. money manager to personal finance consultant.Com. Faculty of Commerce and Business and the Head.2.1 MCO 1. To enable Master of Commerce graduates for a wide range of career dealing with the flow of money. Eligibility B.10 MCO 1.1.1.6 Ist SEMESTER SIX compulsory papers of 50 marks each = 300 marks ACCOUNTING FOR MANAGERIAL DECISION ADVANCED MARKETING MANAGEMENT ADVANCED MANAGEMENT ACCOUNTING ECONOMICS FOR MANAGERS EMERGING BUSINESS LAWS COMPUTER APPLICATION IN BUSINESS IInd SEMESTER SIX compulsory papers of 50 marks each = 300 marks ADVANCE BUSINESS STATISTICS INTERNATIONAL BUSINESS ENVIRONMENT QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS BUSINESS ETHICS & CORPORATE GOVERNANCE FINANCIAL MANAGEMENT RESEARCH METHODOLOGY MCO 1. To enable master graduates in Commerce to qualify UGC-NET/SET and JRF examinations so that they can take-up the work of teaching or research of high quality.11 MCO 1.

4.4.16(C) SERVICES MARKETING MCO 2.3.23 SPL PAPER MCO 2.3.Finance MCO 2.16 MCO 2.16 (A) CORPORATE TAX PLANNING MCO 2.3.17 (A) ACCOUNTING THEORY & PRACTICE MCO 2.22 (A) ADVANCED ACCOUNTING MCO 2.3.3.16(B) ADVANCED FINANCIAL MANAGEMENT MCO 2.17(B) FINANCIAL MARKETS & FINANCIAL SERVICES MCO 2.4.3.23 (A) ADVANCED AUDITING MCO 2.22 SPL PAPER MCO 2.3.21 DISSERTATION MCO 2.4.4.3.3.4.4.15 MCO 2.13 MCO2.23(C) RETAIL BUSINESS MANAGEMENT MCO 2.20 MANAGING HUMAN RESOURCES MCO 2.3.4.And any one of the following three Optional Groups Group-A -Accounting MCO 2.Marketing MCO 2.4.3.24(B) FINANCIAL RISK MANAGEMENT & DERIVATIVES Group-C .4.17 MCO 2.And any one of the following three Optional Groups Group-A -Accounting MCO 2.4.18(B) SECURITY ANALYSIS & PORTFOLIO MANAGEMENT Group-C .IIIrd SEMESTER Two compulsory paper.18 ORGANIZATIONAL BEHAVIOR ENTERPRENEURSHIP & MSME MANAGEMENT (Open Course meant for other departments also) SEMINAR PRESENTATION SPL PAPER SPL PAPER SPL PAPER IVth SEMESTER Two compulsory paper.17(C) ADVERTISING AND SALES PROMOTION MANAGEMENT MCO 2.24 (A) INTERNATIONAL ACCOUNTING Group-B.Marketing MCO 2.24(C) CUSTOMER RELATIONSHIP MANAGEMENT Page 6 of 35 .23(B) PROJECT MANAGEMENT MCO 2.3.4.24 SPL PAPER Special Papers IIIrd Semester. One Dissertation & three Special Papers of 50 marks each = 300 marks MCO 2.18 (A) CORPORATE REPORTING & ANALYSIS Group-B.4.4.3.19 STRATEGIC MANAGEMENT MCO 2.22(C) SALES AND DITRIBUTION MANAGEMENT MCO 2.3. one Seminar Paper & three Special Papers of 50 marks each = 300 marks MCO 2.18(C) CONSUMER BEHAVIOR Special Papers IV semester.Finance MCO 2.14 MCO 2.4.3.22(B) INTERNATIONAL FINANCIAL MANAGEMENT MCO 2.

Business Process. Vital. zero base budgeting and performance budgeting. Jawaharlal.5 MCO 1. Profit Center. Management reporting system. Vikas Publishing Gupta. 5. transfer pricing and multinational consideration.A Managerial Emphasis.4 MCO 1.6 FM-10+40 UNIT-I UNIT-II UNIT-III Reference: Page 7 of 35 . Requirements. Measurement and Models of HRA. Himalaya T. TQM. Prof. HRA AND ACCOUNTING FOR PRICE LEVEL CHANGES Management Information System: Definition.Macmillan Horngren. Accounting for price level changes: Introduction. Dater & Foster: Cost Accounting. relevance of variances and investigation of variances.1.M. CUTTACK Ist SEMESTER MASTER OF COMMERCE SIX compulsory papers of 50 marks each = 300 marks ACCOUNTING FOR MANAGERIAL DECISIONS ADVANCED MARKETING MANAGEMENT ADVANCED MANAGEMENT ACCOUNTING ECONOMICS FOR MANAGERS EMERGING BUSINESS LAWS COMPUTER APPLICATION IN BUSINESS MCO 1. types of budgets. Steps.1. setting of standards and their revision. Responsibility Accounting: Cost center. Management control system.1 MCO 1.1. DEPARTMENT OF COMMERCE SCHOOL OF COMMERCE AND MANAGEMENT STUDIES RAVENSHAW UNIVERSITY. Taxman I.overhead and sales variances. objectives and methods. Investment Center and measuring divisional performance. etc. Pearson Education Jelsy Joshph Kuppapally. 6. variance analysis. Advantages. PHI MCO 1. kinds of variance and their uses. 4. fixed and flexible. cash budget. Budgetary control. Standard costing and variance analysis.1. COST MANAGEMENT AND STANDARD COSTING Cost Management: Cost control drivers. Objective.1.functional.P. Management Accounting. Ghose. Total Cost Management. Concept. Accounting for Management. Prentice Hall of India Sharma.1. Financial Accounting for Management. ACCOUNTING FOR MANAGERIAL DECISIONS Time. Essentials of budgeting. Disposition of variances.G. Human Resources Accounting: Nature. TCM vs. 3. Revenue Center. 7.3 hours BUDGETING AND RESPONSIBILITY ACCOUNTING Budgeting: Definition.P.meaning and importance. 1. Standard costing as a control technique.3 MCO 1. Accounting and Finance for Managers.1.2 MCO 1. Financial Accounting for Management. 2. Accounting for managers. Pandey. MIS.1. Re-engineering.

assumptions.1. Publicity. Concept. S: Marketing Management. 5. Page 8 of 35 .3 hour Marketing Framework: Concept. R: Case Studies in Marketing: The Indian Context. Concept and Scope of Marketing Research. Motives and Decision Making Process. practical applications. fixation of selling price. Services Marketing. 3. Packaging and Labeling. Marketing Segmentation. V. Pricing Policies and Strategies. Sales Promotion. sell or process further. Public Relations. discontinuation of product line. Prentice Hall. Personal Selling. International Marketing. Scope and Importance of Marketing. New product Planning and Development. Ramanuj : Product Management in India. Channel Design decisions. Kotler.1. make or buy. 4. advantages and limitations.Concept. Logistics Management Marketing Research and Services Marketing: Communication Process. Buyer Behavior. Product Life Cycle. advantages and limitations. Philip and Gary Armstrong: Principles of Marketing. Types . Channel Management. Differential cost analysis: concepts. 6. operate or shut down. New Delhi. 2. Promotion Mix-Advertising.ADDVANCED MARKETING MANAGEMENT MCO-1. New Delhi. practical applications.Macro and Micro Components and their Impact on Marketing Decisions. Product and Pricing decisions Distribution Promotion Decisions: Concept and classification of Products: product Line and Product Mix. Marketing Environment. and Charles Futrell : Fundamentals of Marketing : McGraw Hill Majumdar. Concept and Functions of channel members. break even analysis and cost volume profit analysis: concepts. Factors Affecting Price Determination. Prentice Hall.2 FM-10+40 UNIT-I Time.3 hours UNIT-I ADVANCED MARGINAL COSTING AND ALTERNATIVE CHOICES Marginal costing. Concepts.S. Different Marketing. special orders. Retailing and Wholesaling. Ramaswamy. Industrial Marketing. Marketing Mix.. William J. product mix. Marketing Research Process. Ethical and Legal Aspects of Marketing UNIT-II UNIT-III References: 1. Sherlekr. replace or retain. types and importance. Stanton. Branding. Pany – Marketing Principles and Management-Himalaya. PHI MCO 1. Alternative choice decisions: types of choice decisions. and Namakumari. etc. add or drop products.3 ADVANCED MANAGEMENT ACCOUNTING FM-10+40 Time. Macmillan India Srinivasan.

Demand Functions Demand estimation for major consumer and durable goods. 5.Douglas production function. Pearson Education. target Costing. R. life cycle product costing and pricing. UNIT-II Page 9 of 35 . Estimation of production function. short run vs. Chand 9. Prentice Hall of India. Production Theory: Production function. Cobb. price elasticity. Managerial Applications and its superiority. Perspective and characteristics of good Balance Score Card. 6. Using elasticity in managerial decision. 7. Ltd.production function with one and two variable inputs. Dater & Foster: Cost Accounting – A managerial Emphasis. PHI J. determinants of demand. Demand Analysis: Law of demand. Jelsy Joseph Kuppapally. Jawaharlal. techniques: Balanced Score Card: Concepts. target pricing. I. Cost theory and estimation.3 hours Nature and Scope of Managerial Economics: Objective of a firm. price indifference point.4 ECONOMICS FOR MANAGERS FM-10+40 UNIT-I Time.its meaning and importance. kaizen vs. S. 1. Meaning. maximizing verses satisfying constrained decision making.P Ghosh.UNIT. UNIT-III Reference: 1. limitations. Managerial economist’s role and responsibilities. MRS. M. requisites of sound transfer pricing system and methods of transfer pricing. Pandey. Properties. Madegowda. Horn green.II PRICING DECISIONS AND TRANSFER PRICING Pricing Decisions: Factors affecting pricing decisions. Financial Accounting for Management. Target Costing: Concepts and Meaning. Advanced Management Accounting .M. Demand Analysis: Indifference Curve Analysis: Approach.Himalaya T. Transfer pricing: Concept. Short and long run cost functions. Demand forecasting technique. Advance Management Accounting. the nature and objectives of the firm. long-run pricing decisions. 8. Economics theory and managerial theory. Accounting for managers. economic approach of pricing. Measurement and policies on profit maximization. Elasticity of demand. Dr. taxman. MCO. objectives in sound transfer pricing system. guidelines and transfer pricing in multinational companies. Panduranga Vithal. Macmillan Publishers India. 4. The concept of economic profit. M. Estimation of a short-run cost function. 2. Managerial Economics and decision making. 3. Income elasticity and cross elasticity. Subash Sharma. Financial Accounting for Management. Economic value analysis. Accounting and Finance for Managers. Kishore-Advance Management Accounting. STRATEGIC MANAGEMENT ACCOUNTING Meaning. Use of stochastic models in decision making. Management Accounting.their nature.1. New Delhi. Vikas Publication Gupta . Taxman Publications. Kaizen costing: Concepts and Meaning. methods of pricing. shape and inter-relationship.

8.R. 6. Oza: Micro Economics for Management students. Pricing practices: Methods of price determination in practice. Delhi 6. Oxford University Press 8. H..2005 Women and Human Right at Work place Reference : 1. Mas Colell. oligopoly and monopoly. 4. 2000. Price discrimination.H.Kapoor.. 1.I SEBI Act. Prentice Hall.D.1992 FEMA ACT 1999 MRTP ACT 1669 Consumer Protection Act – 1986 Page 10 of 35 . Green. S. Chopra. monopolistic competition. Taxman Publication SEBI Act. Price and output decisions under perfect competition. Varian. 1999 Prevention of Money Laundering Act. and A. Kapoor. Mithani DM-Managerial Economics-Himalaya. Delhi 7. J. A. Modern Microeconomics.1. 1986 Competition Act . 3. Dean Joel: Managerial Economics.L. Curtis and Diane Faton: Micro Economics. Norton. International price discrimination and dumping. Microeconomic Analysis. A. Dr. Consumer Protection Act. ELBS 1975. B.III Information Technology Act. 2011. PH Delhi MCO. Eaton. Koutsoyiannias. Pricing of multiple products. W. Oxford 2. Maheswari – A Manual of Business Law .Sultan Chand & Sons. 4.R.W.P : Managerial Economics. 5.UNIT-III Price Determination under different market conditions: Characteristics of different market structures. 2002 Unit . 2. Micro-Economic Theory. 5. Right to Information Act . 1984.Himalaya Corporate Laws. 7. Transfer pricing.5 EMERGING BUSINESS LAWS FM-10+40 Unit. 2nd ed. Tata McGraw Hill. M. 1992. Whinsgton.II Environment Protection Act . Maheswari.Mercantile Law. 3. Dholakia R.3 hours Bulchandani KR – Buisness Laws – Himalaya Publishing House N. 2002 Unit . Time. D. 1986 FEMA Act. References 1.K. O.

O. Ullman. Website Designing Principles. Sheila S : Microsoft office. Application of Internet in Business.6 COMPUTER APPLICATION IN BUSINESS FM-10+40 UNIT-I: Time. Websites GenerationConcept and Meaning .Objectives and Advantages.mediary model.3 hours Computer Networks and Internet Meaning and Components. Peter: Working with IBM-PC. BPB Publication. Methods of Promoting Website . ECommerce and E-Business. 7. A. Internet Security. Norton. Instant Reference . New Delhi. Processing Techniques. Basic Idea of Different Types of Networks. Accounting Books and Final Accounts. Introduction to Accounting Packages and DBMS Maintaining of Ledgers. Date. Future of E-Commerce. Factors for Growth of Websites . Delhi. Delhi. Dienes. Massachusetts. Searching the Website . Galvin.MCO. Forces Driving E-Commerce. J. Other ModelsBrokerage Model. Transaction Process. Formatting Texts and Documents. Business to Business. Page 11 of 35 . Common Protocol Used in Internet. New Delhi. Forms of E-Commerce. BPB Publication. 5. E-Mail.: Principles of Database Systems. Korth. MS-Excel. Aggregator Model. Enterprise Resource Planning UNIT-II: NIT-III: References: 1. WINDOWS. 6. Concept of World Wide Web and Internet Browsing. C. Basic idea of DOS. Introduction to Cyber Crime Introduction to E-commerce: Meaning and Concept. Components of DBMS. Objectives.Business to Consumer. Addison Wesley. Advantages and Disadvantages. Traditional Commerce vs. Types of Websites. Tata McGraw Hill. Galgotia Publications. Limitation of File Management Systems. Meaning and Features of DBMS.Basic Commands.Himalaya 3. O’Brian. Silvershatiz. Sudalaimuthu – Computer Application in Business . Preparation of Vouchers and Invoice.: Management Information Systems.J. Data Based Management System 9. Internet-a Global Network. working with Graphics and Creating Presentation the Easy Way. Business to Government. 1.: An Introduction to Database Systems. Architecture of DBMS. Introduction and working with MS-Word in MS-Office . Financial Reports Generation as per revised schedule –VI Traditional File Management. Delhi. MSPower Point. Maintenance of Inventory Records. E-Commerce Opportunities for Industries. Mansfield. 4.1. Functioning of DBMS. 2. E-Commerce. Growth of E-Commerce. Pay Slip Generation through pay roll. Community Model and Value Chain Model. Professional for Windows 95 . Operating System Concepts. J. Info. 8. BPB Publication. Ron: The Compact Guide to Microsoft office.

Statistical Estimation and Testing: Point and Interval estimation of population mean.2. Control charts for attributes. solving the decision using the expected payoff criterion. Acceptance Sampling Plans. Decision Making under uncertainty. sampling size. quality control charts.2.K.9 MCO 1. Difference between large and small samples. Elhance. Ltd. Theoretical Distribution: Binomial.Fundamentals of Statistics. Hooda.Gupta.2. Poisson distribution a normal curve and their applications.11 MCO 1. Non-Probabilistic decision –making criteria.Sultan Chand 3. Bay’s theorem and mathematical expectation.Himalaya Publishing House. Thukral.S.P. T tests. Fundamental of Statistics: D. F test & ANOVA. hypotheses and errors.Population and Sample.10 MCO 1. their characteristics. Business Statistics: J.7 FM-10+40 Unit-I Time.MCO 1. proportion and variance. advanced Business Statistics. Non-Parametric Test: Chi-square tests.N. Statistical Methods: S. Types of Decision Problems.1. Sampling. Statistical Decision Theory: Introduction. Law of Large Number and central Limit Theorem. Relative. detectives and number of detect. constructing control charts. purpose and logic. Arra. Subjective and Axiomatic Approach to Probability.P.2. large and small sampling tests-z tests.N.C.Taxman Publishers 5. Mumbai 2.2. constants and fitting of Binomial. Poisson and Normal distributions. R.12 IIND SEMESTER MASTER OF COMMERCE SIX compulsory papers of 50 marks each = 300 marks ADVANCE BUSINESS STATISTICS INTERNATIONAL BUSINESS ENVIRONMENT QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS BUSINESS ETHICS & CORPORATE GOVERNANCE FINANCIAL MANAGEMENT RESEARCH METHODOLOGY ADVANCED BUSINESS STATISTICS MCO. Sampling errors. Comprehensive Statistical Methods: P.7 MCO 1. 6. statistical testing. conditional probability.S. Page 12 of 35 .2. Addition and Multiplication probability models. Macmillan Publishing India Ltd.8 MCO 1.Kitab Mahal 4. Statistical Quality Control: Causes of variations in quality characteristics.2.3 hours Probability Theory: Probability-Classical. Gupta. Methods of Sampling. standard error of a statistic utility of standard error of a statistic. fraction. determination of control limits (X and R charts). Unit-II Unit-III Reference: 1.

technological environment. political environment. International Business Environment & Entering International Business: Introduction. essential conditions for globalization.’ Himalayan Publishing House. licensing. ‘ Economic Environment of Business. F. ‘International Business: Text & Cases. Modes of entry: Exporting. M. WTO: Evolution and development. MNC: Growth for MNC.. Yoginder K.’ Oxford University press New Delhi 5. organization structure. Adhikary. economic environment. WTO and MNC: Globalisation. Turnkey Projects.. Modes of entering in to international Business: Entry and Expanding international business. ‘ Industrial growth in India. Alagh. Government of India: Economic Survey. advantages and disadvantages of MNC. International vs.’ Vikash Publishing House. evolution and Nature of International Business.. Social and cultural environment.’ Himalaya Publishing House.’ Sultan Chand & Sons. natural environment. subha Rao. Theories of International Business.I. New Delhi 4. New Delhi Page 13 of 35 . Ahluwalla. Domestic Business. Mergers & acquisitions. MNCs in India.stages and methods. Advantages & Problems of International Business. ‘International Business Environment. Mumbai 3.’ Excel Books. Globalization. ‘Government and Business in India. J. Raj Agarwal and Parag Diwan. Biswanath. New Delhi 9.D.3 hours Introduction & Theories of International Business: Introduction.K. franchising and contract & manufacturing management. advantages and disadvantages of globalization. ‘Economic Environment of Business.J.2. Sengupta. legal environment. ‘ Business Environment. Ghosh.INTERNATIONAL BUSINESS ENVIRONMENT MCO-1. stages of International Business. various Issues 8. P.8 Unit-I FM-10+40 Time.’ Vikash Publishing House. design and structure of MNC. Cherunilam Francis. Unit-II Unit-III Reference: 1. Mumbai 2. new Delhi 6.’ Vikash publishing House. N. New Delhi 7. ‘ Indian development Planning and Policy.

Millar. Starr. Basic concepts and notations. Decision Tree Analysis. Linear Programming and Net work flows.9 FM-10+40 Time. Inventory management and inventory models. B. Mumbai 2.. solution to a Linear programming model. Inventory Control. An Introduction to Queuing Theory. Operation Research Approach. P. order point system. Fredrick S. Models in Operation research. Ltd. Liberman. Graphical solution. UNIT-II Linear Programming: Meaning of Linear Programming. 3. Reference: 1. simplex solution . environment and concepts. Quantitative Techniques for Decision Making HPH. CBS Publication 7. Hamdy. Classification of Quantitative Techniques. gerld J. and scope of Operation research in Management. degeneracy. Sensitive Analysis and Limitations of Linear programming. interpretation of the simplex solution. Chaudhury. John Wiley & sons 4. Hiller. Limitations of Inventory Control. types. Decision Analysis and decision Tree: Introduction. Inventory Planning Control: Introduction.J. Theory and Practice PHI 8. Man Mohan. General Form of the Linear programming model. Martin K. Quantitative Techniques and Business Management. M.K. Operations Research. Bazaraa M. decision making with utilities. Kanti swarup. the protective stock and the establishment of reorder points. significance of Data Processing in Inventory Control. Operation Research for Decision Making: Historical background and development. Programming or Operations Research Techniques. Jarvis. Statistical Techniques. Sharma Anand. Koyhari.S. Vikas Publishing House Pvt.K Kashyap. Classification of decision Models. J. Fields where linear programming can be used. Meaning and characteristics of Quantitative Techniques. Sultan Chand & Sons 6. role of quantitative Techniques in Business and Industry. Operations Research . A Taha. Benefits and Limitations of Quantitative Techniques.An Introduction 5.2. the techniques of inventory control. graphical solution.QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS MCO-1.R.3 hours UNIT-I Quantitative Techniques: An introduction. Quantitative Techniques. Arkay Publishing UNIT-III Page 14 of 35 . Stages of Operation Research Projects. Rules for Ties.L. Gupta. posterior probabilities and Analysis. “Operations Research. Simplex solution. David W.R. C. Decision making process.

etc.virtue ethics. New Delhi 3. critical assessment of the classical model. L. Yadong Luo: Global Dimensions of Corporate Governance. Institute Internal Auditors Research Foundation. A.2. types. role of SEBI in governance code in India. composition. PHI. nomination. Theories of corporate governance.Managing agency model. Fermamdo: Corporate-Governance. stakeholders theory. role and types of corporate boards.Powers. ethical perspective of managers. TMH. Ethics and ethos.Meaning. European model and Japanese Model. 4. corporate social responsibility. business house model and Anglo American model. Governance models in India. Kesho pradad: Corporate Governance . need. New Delhi. 2. Nature and goals of business ethics.BUSINESS ETHICS & CORPORATE GOVERNANCE MCO-1. Business ethics and the law. Bronilow: Corporate Governance and the Board. London. Need. Board Committees. Objectives. Christine A. corporate governance models US-UK model. risk.3 hours Unit-I Corporate Governance and its Practices in India Meaning and origin of corporate governance. Thomas Clarke: Theories of Corporate Governance(ed). Page 15 of 35 . Vasudha Joshi: Corporate Governance.The classical model of corporate social responsibility. utilitarian ethics. Unit-II Corporate Boards and Governance Committees: Corporate Boards. 6. number and functions of board committees audit compensation. strategic committees. compensation. meetings and evaluation of board performance. determinants of board effectiveness size. 8. Steinberg & Caatherine. linkage between corporate governance and economic development. Principles.agency theory sources and costs of agency conflict. 7. Corporate governance mechanisms internal and external. linkage between board committees and governance standards. virtue and social ethics. environment. Richard M.10 FM-10+40 Time.The Indian Scenario Foundation Books. New Delhi 5. New Delhi. Ethical theory –Ethical relativism and reasoning in ethics-Psychological egoism-modern ethical theory.C. values. governance rating in India. Unit-III Business Ethics and Corporate Social Responsibility: Business Ethics. Mallin: Corporate Governance. Singapore. progress of governance in India.morality. Pearson Education.Deontological ethics. Rutledge Publishers. New Delhi. information. References 1. Policies and Practices. Blackwell publishing. Joseph R. Desjardins: An introduction to business ethics. Oxford University Press.

Sudarsana: Financial Management Principle and practice HPH. Bombay. Reddy G. types and importance. Delhi.3 hours Research methodology: Concepts of research: Pure research and applied research. compounding and discounting financial and operating leverage. Chakaraborty S. Profit Maximization vrs Wealth maximization. TMH.: Fundamentals of Financial Management. Van Horne.M. Finance. Himalaya. estimation of working capital requirements. Cost of Capital: Assumptions Cost of individual sources of capital weighted average cost of capital. Functions of a Financial Manager: Acquisition of Funds and Allocation of Income. Estimation of cash flows for new projects. Tata McGraw Hill. K Ethics in management. Net Present Value.M. John: Financial Decision Making. Management of working capital: meaning concept. 6.M: Financial Management. New Delhi. Accounting Rate of Return. Internal Rate of Return and Profitability Index. Pandey.2. Prentice Hall.9. Delhi. social science research.C. 9. R. Time value of money. action research and experimental research. Rituparana Raj. Chandra. Richard A and Steward C. Types of Research.Financial Management. New Delhi. Ethical Choices in business. descriptive research and diagnostic research.1. New York. Pandey I.2. and J. Role of Scientific Research I functional areas. David J. FINANCIAL MANAGEMENT MCO. Prasanna: Financial Management. New Delhi. C. response Book. George E: Essentials of Financial Management. 11. Harper and Row. Brealey. 7. Research: Meaning and Objective. J. Prentice Hall. 10. Delhi 5. Shekhar. Wachowicz Jr. I. Vikas Publishing House 2. 12. design-exploratory research. Approaches to financing current assets. Page 16 of 35 .11 FM-10+40 Unit-I Time. Pinches. Conflicts between NPV and IRR. RESEARCH METHODOLOGY MCO-1. Prentice-Hall. Business Ethics: A global and Managerial Perspective. calculation of operating cycle. Objectives. A study in business ethics. 4. Int. Myers: Corporate Finance. James C: Financial Management and Policy. Case study. Marketing. Delhi. 8. References 1. Mumbai. New York. McGraw Hill. HRD and production.3 hours Unit-II Unit-III Financial Management: Introduction. Van Horne. Investment Decision: Capital budgeting. Fritzsche. Factors affecting dividend policy and forms of dividend. 3. Hampton. Vikas Publishing House. Investment evaluation techniques: payback period.12 Unit-I FM-10+40 Time. Delhi. Oxford University press.

Sample Design.17 (A) ACCOUNTING THEORY & PRACTICE MCO 2. Hansraj: Theory and Practice in social research IIIrd SEMESTER Three compulsory paper.Any one of the following three Optional Groups Group-A -Accounting MCO 2. Research Design.3.Marketing MCO 2.17 MCO 2. hypothesis.3.16 (A) CORPORATE TAX PLANNING MCO 2.Sultan Chand.& three Special Papers of 50 marks each = 300 marks MCO 2.3. Wilkinson & Bhandarkar: Methodology and techniques of Social Research . Writing the report and typing the report.16 MCO 2. : “Methodology of Research in Social Science ‘Himalaya publishing.3. New delhi 4. data processing.18 (A) CORPORATE REPORTING & ANALYSIS Group-B.3.R.17(B) FINANCIAL MARKETS & FINANCIAL SERVICES MCO 2.18(C) CONSUMER BEHAVIOUR Page 17 of 35 . research report format. Unit-III References: 1. Sage Publishers.16(B) ADVANCED FINANCIAL MANAGEMENT MCO 2. Deep and Deep Publications. measurement of variables. Bajal S. new delhi 6.15 MCO 2.C :A Text Book of Research Methodology in Social Sciences.3.3. formulation of problem. Krishnaswami O. research plan.Mumbai 2. Report writing –types of reports. study variable. Weshwa Prakashan.R. Suresh Gupta: Research Methodology .3. Himalaya Publishers 7.3. planning report writing.17(C) ADVERTISING AND SALES PROMOTION MANAGEMENT MCO 2. Methods and Techniques of data Collection.18 ENTERPRENEURSHIP & MSME MANAGEMENT (Open Course meant for other departments also) SEMINAR PRESENTATION SPL PAPER SPL PAPER SPL PAPER Special Papers IIIrd Semester. analysis and interpretation of data . setting objectives. Documentation-footnotes and bibliography.R: Methods of social survey and research “ Kitab Mahal Kanpur 8. Kothari.3.3.3.16(C) SERVICES MARKETING MCO 2. C.3.18(B) SECURITY ANALYSIS & PORTFOLIO MANAGEMENT Group-C .3. Tripadhi. New Delhi 3.3. Research methodology. New delhi 5. P.Unit-II Planning a research: Selection of problem.Use of statistical Techniques in Analysis of interpretations.14 MCO 2. Ranjith Kumar: Research Methodlogy: A step by step Guide for Beginers.13 ORGANIZATIONAL BEHAVIOR MCO2.Finance MCO 2.

EDPs in India. Entrepreneurial function at different stages of enterprise life cycle. Entrepreneurship process. Stress Management: Stress response. social. Role of an entrepreneur: different views-Psychological. Classification of entrepreneurs. Entrepreneurial traits and motivation. Strategy Formulation and Implementation in small Enterprise. Dwivedy.K. Entrepreneurial Culture Vs Administrative Culture.K. Sources of entrepreneurial supply.Strategic position. Essential of Organisation Behaviour. Aswathappa. Environment of Small Enterprise Management. team building. Macmillan Publishers India Ltd.S. Characteristics and importance entrepreurships. ERG Theory McClelland theory. Strategic Cost Analysis.3.13 Unit. economic and Managerial. Kalyani Publisher Organizational Behavior and Human Relation. Organisation Behaviour. Entrepreneurship transition. Two Factors Theory. relationship with managers and management. Management and survival. Value Chain and Cost Drivers. significance of motivation in OB. Entrepreneurship Development. 4. Perceptional Process. Perception and O. Transactional analysis. Entrepreneurship. Leadership: . leadership style. 2. determinants of personality.Robins . Gupta & R. Organization change process. Motivation: Concept. Entrepreneurial Structure. preparation. Theories of motivation. Attitude formation and functions of attitude. Growth.3 hours Unit – I: Entrepreneurship: Entrepreneurship-meaning and definition and forms.3 hours Introduction: Concept and significance of organization behavior (OB). Designing and Evaluating Entrepreneurship Programme. Management of organizational behavior-Hersey & Blanchard. Entrepreneur distinguished from manager and leader.S. 6.14 FM-10+40 Time.3.S. Small Enterprise management process vs.I: FM-10+40 Time. Organizational Culture & Organizational Development 1. Perception: Concept. Learning – Concept. PHI ENTREPRENEURSHIP AND MSME MANAGEMENT MCO 2. Need Hierarchy Theory. PHP Organisation theory and Behaviour. Entrepreneurial Behaviour and Skills. Group: group formation process.ORGANIZATIONAL BEHAVIOR MCO 2. Himalaya Publisher Organisation Behaviour J. Nature.Setting. Theories of learning. formal & informal group. stress coping strategies. 3. Large Enterprise management process.qualities of a good leader. Economic. Vikas Publishing House. Individual Behaviour: Personality – Concept and theories of personality.problems and prospects in India. Psychological and Managerial Theories.Models. Theory X and Theory Y. 5. Entrepreneurship TheoriesSociological. “Chandan. Principles of learning.R. Unit –II: Management of MSMEs: Entrepreneurial Ethics. Venture start up process Page 18 of 35 Unit-II- Unit-III Reference: . Perceptual selectivity. sources of stress. Joshi.B.

NAME. Pattern of Financing and Risk Management. LITERATURE REVIEW 9. Scheduling and Control in Small Business Quality Control and Cost Consciousness in Small Business References: 1. Prentice Hall of India. Desai. SCOPE OF THE STUDY 8. 5. Guidelines 1. Break Even Analysis. N.: Entrepreneurial Change in Indian Industries. CLASS. III.D & Peter.: Small Industrial Organization and Management.P. II. SIXTY PERCENT WEIGHTAGE FOR SEMINAR PAPERS AND FORTY PERCENT WEITAGE FOR PRESENTATION. Pricing Policy for a small Business. Promotional Activities for Small Business. Important issues of Working Capital Management in Small Business. N. TEN SEMINAR PAPERS TO BE PRESENTED DURING THE SEMESTER PERIOD COVERING THE AREAS OF COMMERCE & MANAGEMENT.3. Production Planning. FINDINGS AND CONCLUSION 18. ROLL NO. Heineman 4. Delhi 8. OBJECTIVE OF THE STUDY 7. HYPOTHESIS OF STUDY 15. NAME OF TOPIC 2. Desai Vasant.: Entrepreneurship. Vasant: Entrepreneurial Development Vol. Sharma. Desai. I Himalaya Publications. Sterling Publication. Himalaya Publishing House. M. KEY WORDS 5. R. Management of Product and Product Life Cycle. Drucker. Hisrich. & DEPT ADDRESS 3. Holt Entrepreneurship: New Venture Creation.A. SOURCES OF STUDY 11. Mumbai SEMINAR PRESENTATION MCO 2. Financial Health Analysis. ANALYSIS OF DATA 16. TO COMPLETE THIS PAPER FIFTY PERCENT MARK IS REQUIRED. Sage Publication. METHODS OF ANALYSIS 14.Unit – III: Functional Management in MSMEs: Framework of Human Resource Management. Peter: Innovation and Entrepreneurship. PERIOD OF THE STUDY 13. Tata Mc Graw Hill 2. N. RESEARCH METHODOLOGY 10. Delhi 10. SAMPLE SIZE 12. R. N. TESTING OF HYPOTHESIS 17. Distribution Strategy and channels for Small Business. Location & Layout and their influence on operation.15 FM-30+20 I. REFERENCES Page 19 of 35 . ABSTRACTS 4. Delhi. BACKDROP OF THE STUDY 6. Delhi.

Tax planning with reference to specific business decisions. Bare Acts related to Income Tax. make or buy decision. Vision Publication. Tax planning Vs Tax management. Mehrotra H. Abstract: maximum 200 words in Times New Roman with font size of 12.5 spacing with 12 points Times New Roman font. Margin of 1 inch on all sides should be maintained. the hard copy of the seminar paper must be submitted on or before end-semester form-fill up in the Department.: Indirect Taxes: Taxman Publications. New Delhi 3. Datey. justified aligned. transfer of assets between holding and subsidiary companies. Department. R. Upper and Lower Case. Taxman Publications. ACCOUNTING SPECIALISATION CORPORATE TAX PLANNING MCO 2. Central Sales Tax and Service Tax 6. C. Ravi: Practical Approach to Income Tax. tax avoidance and tax evasion. Full Paper: Manuscripts should contain original research work of the student. 4. Unit-II Unit-III Reference: 1. Bold.: Income Tax Law and Accounts. Singhania.Regulations 1. Bharat Law House Pvt. Business Restructuring: Tax planning with reference to amalgamation of companies. Lakhotia. Tax planning and financial management decisions.. Paper title: 20 pt. New Delhi 2. S. tax planning and managerial decisions in respect of purchase of asset out of own funds or out of borrowed capital . Ahuja. taxation of companies.3 hours Introduction to tax management: concept of tax planning. financial management decisions. Upper and Lower Case. Advance payment of Tax. Girish & Gupta.N. Wealth Tax and Central Sales Tax. Tax planning with reference to amalgamation of companies.16 (A) FM-10+40 Unit-I Time. replace. Times New Roman. Tax provisions relating to free trade zones. sale of assets used for scientific research. New Delhi 4. employees’ remuneration. Times New Roman. new nature of business. 5. infrastructure Sector and backward areas. V. Manuscript should be typed in MS Word. 1. which have not been published elsewhere in any form. New business location. Agra 5. Submission Students are required submit their soft copy seminar paper to the email: hodcommerceru@gmail.com and after conformation from the concerned teacher. 2. receipt of insurance compensation. repair. Delhi Page 20 of 35 .3. Tax planning relating to capital structure decision and dividend policy. shut down or continue decision. renewal or renovation. new form of business organization. Tables.: Student Guide to Income Tax. Ltd. & Email-id. Special tax provisions. TDS and Interest Refund. tax payment: “Tax deduction and collection at source. 6. Bold Centre. sale of scientific research assets. Vinod K. Roll No. Three to five keywords related to the main topic must be specified with abstract. figures and diagrams should be titled properly. University. Sahitya Bhawan. Centered. tax incentive for exporters. Corporate Tax Planning. taxation of companies. Students name: 14 pt. 3.

P.S. Economic Income. 9. Income.Accounting.3 hours Factors Influencing Accounting Environment.FM-10+40 UNIT-I ACCOUNTING THEORY AND PRACTICE MCO 2. Ltd. Types.3 hours Financial Reporting: An overview.concept.T.. Text and Case.Meaning. M.: Accounting Theory. Ltd. and R. 4. London. and B. Accounting Theory. Issues in corporate reporting disclosure requirements. 5. Sydney. Hendriksen. recent developments in corporate reporting.18(A) FM-10+40 UNIT-I Time. Accounting Postulates and Concepts. New Delhi-2. Assets. characteristics. New Delhi.N. Importance and Benefits.T. Davidson: Studies in Accounting. Baxter. Hlautier.K. B.W. Underown: Accounting – Theory and Practice. Accounting for changing prices UNIT-II UNIT-III References 1. theories of equity. types. users. 6. PHI Pvt. Tata McGraw Hill. Ltd. The Institutions of Chartered Accounts England and Wales. L. Wiley Eastern Ltd. 7. capital maintenance concept of income. purpose. valuation of assets. and R. Backer. Bhattacharyya. classification of accounting theory. New Delhi 2. Ghosh. Indian Accounting Standards (Ind AS). development. recipients of income. and Dearden: Accounting for Management. ArnoldHeinemann Publishers. W. Hoyale: Studies in Accounting Theory. comprehensive income. Importance and Benefits UNIT-II: Page 21 of 35 . Colditz.17(A) Time.: Accounting Theory-An Introduction. Jawaharlal: Accounting Theory: Vikas Publishing House Pvt.W.Importance.. W. Vikas Publishing House Pvt. conceptual frame work of IASB. Hibbins: Accounting Perspectives. Different Income concepts. Accounting standards in India. benefits.K. Issues in accounting standard setting.3. Reporting of Contemporary Issues: Interim reporting. Porwal. New Delhi. M: Modern Accounting Theory. liabilities and equities – nature.. deductive vs inductive approaches. Corporate social reporting: Meaning. positive vs normative methodology. Depreciation accounting and policy.Nature. significance. International Financial Reporting Standards (IFRS).3. Maheshwari. 8. and S. E. Income Measurement. McGraw Hill Book Co. S. Harmonization and Global convergence of accounting standards. India. Khosla Publishing House. importance. 3. CORPORATE REPORTING AND ANALYSIS MCO 2..S. Sustainability Reporting: Meaning. objective. Recent developments in Indian & International Accounting standards.

3. Pandey.16(B) Unit. John: Financial Decision Making. Capital Structure and Firm Valuation. Harmonization and Global convergence of accounting standards. References: 1.: Accounting Standard: Indian & International. Prentice-Hall.I FM-10+40 Time. Accounting Theory and practice. ICAI. Wachowicz Jr. interim reporting.: Accounting Theory. Sultan Chand.UNIT-III Issues in corporate reporting disclosure requirements.: Accounting Theory.3. Determinants of Capital Structure and its patterns. Page 22 of 35 . Jawaharlal. future prospects of venture capital in India. 6. Approaches to determine appropriate Capital Structure. types and factors influencing dividend policy. Vijaykumar M P. A. ICAI’S Relevant Publication. New Delhi. Delhi. venture capital. Prasanna: Financial Management. forms of dividends. Lal Jawahar. 6. Wiley Eastern . New Delhi.: Corporate Financial Reporting Theory and Practice. J. 2. N. Das Gupta. Goyale & Maheshwari.an Introduction. Delhi. recent developments in corporate reporting.: Compendium of Statements &Standard Accounting ICAI. Porwal L S. Gordon’s Model and irrelevance-Miller and Modigiliani Hypothesis) Unit – II Unit III References 1. Delhi 4. Himalaya. segment reporting. 10. and J.C. indifference points. leverages and types of leverages. New Delhi. Vikas Publishing House. Tata McGraw Hill. Taxman. Richard A and Steward C.3 hours Financing Decision: Capital Structure and Leverages-Meaning. 5.: Fundamentals of Financial Management. Convergence of Accounting Standards with IFRS Advanced of Convergence.features and types. Delhi. N.M. characteristics of appropriate Capital Structure and its measurement. I. Myers: Corporate Finance. Delhi. FINANCE SPECIALISATION ADVANCED FINANCIAL MANAGEMENT MCO 2. Heinemann. Delhi 4. 2010 2. Snow White. 7.: Financial Accounting: A Managerial Perspective.: www.: First lesson to Accounting Standards. Narayanswamy R. 5. Prentice Hall. Mumbai. Lease and hire-purchase financing Dividend Policy Decision: Meaning. Ghosh. New York.M: Financial Management.org 9. Brealey. Prentice Hall. dividend theories-Relevance Theories (Walter’s Model. Long-term financing decision: Venture Capital Finance-Equity Financing Options.: Accounting Theory. Hampton. McGraw Hill. Delhi 3. Van Horne. Int. Chandra. optimal Capital Structure. PHI. 8.icai. stages of venture capital investment. TMG. Sudarsana: Financial Management Principle and practice HPH. Reddy G.

financial intermediaries rendering financial services like development banks commercial banks and merchant bankers. features and functions of Capital Market. James C: Financial Management and Policy. Gupta L. importance of money market. William F. kinds of financial services – Asset based / fund based services. Indian financial system. Capital market: Meaning. R.meaning. Van Horne. role of the financial system in economic development. New Delhi 6. Choate G Marc Racette.Meaning. FINANCIAL MARKETS & FINANCIAL SERVICES MCO 2. Block. New York 7. features of financial services. Page 23 of 35 . Wiley Eastern Ltd. 8.Primary Market: Introduction. Kalyani Publishing 3. John Wiley. and concept. Prentice Hall. Secondary Markets: Introduction. McGraw Hill. New York 8. 10. Financial Services . Credit Rating.17(B) FM-10+40 Time.3. Credit Rating Agencies in India and Rating Process. New York. Geoffrey A Hilt: Foundations of Financial Management. Stephen. Archer.C: Stock Exchange Trading in India: Society for Capital Markets Research and Development. Clark: Management of Investments. Importance. New York. McGraw Hill. SEBI Guidelines relating to financial services. composition of money market. Delhi.I Nature and functions of the financial system. Prentice Hall of India. Stanly B. H..V. Growth and performance of mutual funds in India. Shapre William F: Portfolio Theory and Capital Markets. Financial Management. Pinches.: Working of Stock Exchanges in India. Stock Exchange Regulations and Bylaws along with SEBI guidelines issued time to time. Machi Raju.meaning.An overview. 9. George E: Essentials of Financial Management. Bailly: Investments. Francis J. financial system and financial market.. functions and issue mechanism. George. money market. H. Harper and Row. Illinois. Shashi K. Unit-II Unit-III References 1. Sharpe. risk in mutual funds. Gupta & Nisha Agrawal: Financial services . types of mutual funds. Irwin. Himalaya Publishing House 2. SEBI Guidelines Relating to Mutual Funds. Delhi. New Delhi 5. Homewood. Gordon J Alexander and J. Richard D.3 hours Unit. Functioning of Credit Rating Agencies like – CRISIL and ICRA. Mutual Funds – Introduction. Gordon Natarajan: Financial markets and services. 4.7. features. history of mutual funds.

I Risk and Return: Concept. Tata Mc graw Hill. Service (core & supplementary) products Pricing for services. Bond yield. Goods. rationale of diversification of investment. traditional vs. Fabozzi.SECURITY ANALYSIS & PORTFOLIO MANAGEMENT MCO 2.F. service quality. regulations of Bonds in India. Modern portfolio theories. Singh. objectives of issuing Bonds.3 hours Unit. investor’s attitude towards return and risk. service process. people and services. : Investment Management : S. 3. Beta as a measure of risk. Frank J: Investment Management. Prentice Hall. 5. Prasan : Investment analysis and Portfolio Management. Unit-II Unit-III Page 24 of 35 . Promoting services. Service Marketing Mixes. inflation and investment. service demand and supply. Capital Asset Pricing Model.K. Credit rating of Bonds. Return: Measurement of return. Bond management Strategy. vs. features of Bonds and Debentures. Prentice Hall. Sharpe’s Single Index Model. theories of portfolio selection and management. modern portfolio analysis. Arbitrage Pricing Theory. service encounters.3. Mumbai 2.Chand. Unit-III Reference: 1. the effect of combining two securities.3 hours Services. Sharpe. systematic risk. Customer Management in Service Sectors. Unit-II Portfolio Theories: Introduction. physical evidence. Stock Exchange Regulations and Bylaws along with SEBI guidelines issued time to time. W. types of Bonds and Debentures. Taxes and investment. 4.18(B) FM-10+40 Time. Customer Retention and Relationship marketing. International Edition 6. unsystematic risk. Service delivery . Capital Market Line vs. types of risks. Valuation and Strategies: Debt Instruments. Services Marketing triangle. Bond Analysis. Service expectations. Bond Valuation. service perception. V.3. Englawood cliff.16(C) FM-10+40 Unit-I Time. SERVQUAL. Reason for growth in services sector. measurement of risk. types of Services. Bhalla. Markowitz portfolio theory. MARKETING SPECIALIZATION SERVICES MARKETING MCO 2. Chandra. interactive risk through co variance. Preeti: Security Analysis and Portfolio Management: HPH. Invetment. quality gap model. Security Market Line. Services.

3. Myers & aaker: Advertising Management.N. creativity and advertising. Need for studying Consumer Behaviour. Introduction to sales promotion. Tata McGraw Hill 5. concept and types of sales promotion.V. Designing Advertising Message. Insurance Product and Services. Insurance Principles and Practice by Mishra and Mishra Sultan chand 7. Kamra.Mill 8. Kalyani Publisher Sandage C. 4. sales promotion strategy. Advertising & Sales Mgt. Banking Theory. Hospitality operation and Management by Krishna k.Role and functions . Ananda.B. New Delhi ADVERTISING AND SALES PROMOTION MANAGEMENT MCO 2. IIBM. advertising Agency. Vikas Publishing Principles & Practice of Insurance by Dr. consumer promotions.HPH 10. P. sales promotion tactics. Setting Advertising Objectives. advertising media planning.H. Taxman Publication Pvt. Application of Consumer Behaviour. classification and Essentials. Functions and significance of Advertising.Concepts.17(C) FM-10+40 Time. by Gordon – Natrajan. Services Marketing & Management. Prentice Hall of India 4.3 hours Unit-I: Introduction to C. Belch & Michael A. Belch: Advertising and Promotion . Business promotion. Factors Affecting Consumer Page 25 of 35 .3 hours Unit-I Concept. Willam Well Sandra Moriarty John Burnet: Advertising Principles and Practices CONSUMER BEHAVIOUR MCO 2.3. Chand and Company Introduction to Banking by V. Advertising Appeals. New Age International Publication 6. Iyengar Excel Banking Theory and Practice by Shekhar & Shekar .3. Consideration in Media Selection Advertising Budget. Industrial Buying Process. Market Segmentation & Consumer Behavior.Richard D. Ltd. web advertising Media Selection Problems. Unit-II Unit-III Reference: 1. Ratio. Periasamy. Miscellaneous media. HPH House Insurance Management . DAGMAR Approach. Ethics in advertising. Balaji B. outdoor media. Irwin 3. Approaches to Advertising Budget and Factors influencing Budget. Advertiser and Agency Relationship. 5. T. trade promotion. Advertising Strategy planning : Need for advertising strategy planning: steps involved in Developing Advertising Strategy. 2. Santaki C. law and Practice.18(C) FM-10+40 Time. Advertising communication system. Batra. Advertising copycopywriting. Consumer Buying Process. S. Verman \frylougerf & Kim Rotzool: Advertising theory and practices. concept and tools of Public Relations. 2. by Gangualy. print media.Reference: 1. Appeal in advertisement. Marketing of Hospitality and Tourism by Philip Kotler. Robert C. George E.R. John Bowen 9.

23(B) PROJECT MANAGEMENT MCO 2.23 SPL PAPER MCO 2. Consumer Decision-making Process.4. Role of Personality & self image in buyers behavior.Blackwell-Kollat model. Basut.Unit-II: Behavior. Unit-III: References: 1.. Attitude.24 (A) INTERNATIONAL ACCOUNTING Group-B.4. One Dissertation & three Special Papers of 50 marks each = 300 marks MCO 2. Gupta & Sumitra Pal: Consumer Behaviour: An India Perspective Text & Cases.22(B) INTERNATIONAL FINANCIAL MANAGEMENT MCO 2. Individual Consumer – Features of Individual Consumers.4. 8.20 MANAGING HUMAN RESOURCES MCO 2. Cengage Learning. & James F. Kollat. Models of Buyers Behaviours: Black box model. Kanuk L. Leon G. Engel.21 DISSERTATION MCO 2. Kasarfair: Consumer Behaviour. Social Class. Blackwell R.24(C) CUSTOMER RELATIONSHIP MANAGEMENT Page 26 of 35 . Tata McGraw-Hill. Income. Dravid L.4.: Consumer Behaviour. 3. Kardes: Consumer Behaviour and Managerial Descision Making.L. Concept Publishing Company.Marketing MCO 2.: Consumer Behaviour in India. Frank R. Mahajan B.23(C) RETAIL BUSINESS MANAGEMENT MCO 2.4. Howard & Sheth model.19 STRATEGIC MANAGEMENT MCO 2.4. Landon. New Delhi 7.24(B) FINANCIAL RISK MANAGEMENT & DERIVATIVES Group-C . Prentice Hall of India.4. Herold H.W.M. Family Life Cycle. Consumerism.4.4. 5.4.22 (A) ADVANCED ACCOUNTING MCO 2. Organizational Consumer decision -making Process. New Delhi 2.22 SPL PAPER MCO 2. Family.23 (A) ADVANCED AUDITING MCO 2. Engel: Consumer Behaviour. Characteristics and Types of Organisational Consumer.4.And any one of the following three Optional Groups Group-A -Accounting MCO 2. & Ramesh Kumar S. Blockcell & Hott: Consumer Behaviour. Miniard P.22(C) SALES AND DITRIBUTION MANAGEMENT MCO 2.4. IV SEMESTER SYLLABUS Two compulsory paper.D.4. Prentice Hall of India Ltd 4. Subculture. Della Bitta: Consumer Behaviour. Peter D. Organizational Consumer–Concept.4. Culture.Finance MCO 2.4. Motivation and buyer behavior. Need hierarchy model. Engles. New Delhi 6. Pearson Education.24 SPL PAPER Special Papers. Schiffman. Rechard and Wisdom. Reference group. landan & Albert J. Diffusion and Adoption process.

4.20 FM-10+40 Unit-I MANAGING HR PLANNING: Managing Personnel and Human Resource: An Overview. types of HR plan. Strategic control. Orientation or Induction. Basic of Strategy.I Time. Business Policy & Strategic Management. P. Operational Control. Macmillan Publishers India Ltd. Bench Marking. Text book of Strategic Management. Process of Control & Evaluation. Turnaround strategy. Himalaya Publishing House 4. Mathur.19 FM-10+40 Unit. Mumbai 5. Unit-II Unit-III Reference: MANAGING HUMAN RESOURCES MCO-2. Barriers. Operational control. C. Human Resource Planning. Role and limitations of strategic management. Mergers and Acquisition. Divestment strategy. Need for strategy evaluation and control. and procedure of maintaining HR. Approaches to strategic decision making .3 hours Meaning and Attributes of Sound strategy. Approaches to strategy formulation.K. types. Role of Organizational system in Evaluation. Fundamentals of strategic decision. Selection. – Francis Cherunilum. variants of growth strategy. Time. Meaning of Strategic Choice. Consultants.3 hours Page 27 of 35 . sources. rate of return approach and man power requirement approach). Chief Executive Officer. Diversification strategy. Sequence of strategic management process and their implications. 2. Kalayani Publisher 3.C. HR importance. Strategists involved for strategic management. Basic features of strategic management.SubbaRao. Corporate Planning staff. U. objectives. HRP approaches. Limitations of strategic management process. Factors influencing Strategic choice. Business Policy and Strategic Management Sukul Lomash & P. Strategic Management Text and Cases Dr. Liquidation Strategy. Features of expansion strategy.Mishra.4. Managers. Ltd. Sontakki. Job Analysis. Strategic Management. Retrenchment strategy. Strategic Control and Evaluation Techniques. 1.STRATEGIC MANAGEMENT MCO 2. HRP concepts. Board of Directors. (Social demand approach. Variants of stability strategy.Vikash Publishing House Pvt. Recruitment.N. Himalaya Publishing House. importance.

‘Essentials of HRM & IR’.Unit-II MANAGING HR DEVELOPMENT Concepts of HR development. Reference: 1.M. Cross.disciplinary concepts. Mumbai Gomez Mejia. ‘Effective HR Training and Development Strategy’. SYNOPSIS The Proposal of the proposed Project should essentially have the following: I. field study (empirical study). Promotion.Cultural Environment. II. HPH. Subbarao P. Multiculturalism. analysis and recommendations). Introduction. HPH DISSERTATION MCO-2. III. brief background and relevance of the topic chosen for the project. PHI Reddy Dr. ‘ Human Resource Management’. HRD Interventions. The project may be from any one of your areas preferably of specialisation area: Comprehensive case study (covering single organisation/multifunctional area. Training and Development. I.. HRD matrixes climate . Challenges. Interorganisational study aimed at inter-organisational comparison/validation of theory/survey of management practices. elements. B. Statement of the problem. Mumbai Sharma A. II. Himalaya Publishing House. Objectives (clearly stated in behavioural terms). Page 28 of 35 . quality of work life. Performance appraisal. Unit-III MANAGING INTERNATIONAL HR International Human Resource Management. III. Current Trends and Future of HRM. problem formulation. TO COMPLETE THIS PAPER FIFTY PERCENT MARK IS REQUIRED. tools and techniques to solve organisational problems. HRD concepts system. Relocation and Outplacement. 4. Career Planning. GUIDELINES FOR DISSERTATION The objective of the project course is to help the student develop ability to apply multi. ‘Managing Human Resource’. Employee Compensation. Rathan .4.21 FM-30+20 SIXTY PERCENT WEIGHTAGE FOR DISSERTATION PAPERS AND FORTY PERCENT WEITAGE FOR PRESENTATION. 2. different aspects of HR Development. Demotion and Transfer Dislocation. DISSERTATION IS TO BE PREPARED UNDER THE GUIDANCE OF A FACULTY OF THE DEPARTMENT DURING THE SEMESTER PERIOD COVERING THE AREAS OF COMMERCE & MANAGEMENT. 3.

suggestions & Scope for further research. ● Detailed tables & figures of contents with page nos. Data handling and analysis. if any. V.  Index of Chapters ● All pages of the Project Report must be numbered as reflected in Index of Chapters  Chapter-I: Introduction & Review of literatures. Chapter-III: Conceptual & Theoretical Descriptions. PROJECT REPORT The Project Report must have the following: ● Cover Page – must have the name and roll no.  Acknowledgement.organisation and analysis of data. VII. Chapter-VI: Conclusion. Statistical tools to be used for analysis.  Method/s to be used for data collection. Chapter-IV: Analysis & Interpretations. Chapter-II: Research Methodology. of the student and the name & designation of the guide along with the title of the Project. Chapter-V: Testing of Hypotheses. Relevance of statistical tools with the objectives of the project.  Sample and sampling technique.  Tools and Techniques to be used for data collection . declaration.details of the tools/questionnaire to be used and its relevance with the objectives of the project. Research Methodology: ● Research Design ● Nature and Source of data/information ● Sample and Sampling method with rationale ● Details of the tools: ● The Questionnaire and other methods used and their purpose ● Reliability and Validity of the tools used ● Administration of tools and techniques ● Data collection ● Data Handling. IX. Annexure. Statistical tools used for Data Analysis ● Data Interpretation and Findings ● Recommendations ● Summary and Conclusion ● Limitations of the Project ● Direction for further research ● Reference/Bibliography ● Annexure/Appendices (Questionnaire used etc. VIII.IV.) Page 29 of 35 . Findings and conclusions.  Rationale of chosen organisation and the sample. Any other relevant detail which will help better appreciation and understanding of the project proposal.etc. Research Methodology:  Research Design  Nature and source of data/information to be collected. Limitation of the proposed project. Scope for further research (optional). Certificate of originality signed by the guide with date. References. VI.

Net revenue account. ‘Advanced Accounts-(Vol..-II)’. 1956 as Regards to Maintenance of Books of Accounts and Registers.Chand. valuation balance sheet and balance sheet. Audit of Reserves and Surplus.C.S. 5. Accounts of Insurance Companies: Classification of insurance business. Grewal T. Advanced Accountancy.. 3. & Maheshwari S. Mumbai ADVANCED AUDITING MCO-2. profit and loss Account and Balance sheet as per the banking regulation Act.K.4. Revenue account.L. New Delhi. ‘Corporate Accounting’. minority interest. Preparation of Company Audit Report. ‘Corporate Accounting’. Sultan Chand and Sons. definition and distinction between single and double account system.C. Performance Audit.S. statutory books to be maintained in life insurance companies.’ S. Bagavathi & Uma S. Quality Audit Page 30 of 35 .4. 1949. Gupta R. consolidation of profit and loss account and balance sheet.3 hours Accounts of Holding Companies: Meaning of holding company and subsidiary company. New Delhi Shukla M. Accounting and Accounting Standards-Service Organization Auditing Standard (SAS). 4. Environmental Audit. revaluation of assets and liabilities.life insurance and general insurance. 2.Himalaya Publishing House. and Radhaswamy M. Vikas Publishing House. Arulanandan. Audit of Public Deposits. cost of control.Chand.N. final accounts under the double account system.. merits and demerits of double account system. New Delhi Maheshwari S. Accounts of Banking Companies: Special features of Bank Accounting.N. Unit-II Unit-III Reference: 1. Audit of Investment. S. Provisions of the Companies Act. capital account and general balance sheet. Pillai R. merits and demerits of consolidation of financial statements. Hanif & Mukherjee. New Delhi.3 hours Unit-I: Company Audit: Introduction to Statements on Standard Auditing Practices.22(A) FM-10+40 Unit-I Time.ACCOUNTING SPECIALISATION ADVANCED ACCOUNTING MCO-2. New Delhi. ‘Fundamentals of Advanced Accounting. Audit of Debentures. Tata McGrath Hill.23(A) FM-10+40 Time. Double Accounts system: Meaning. statutory provisions in preparing the revenue account.. 6. Raman – Corporate Accounting. and Gupta S. Audit of Share Capital.

Sharma T. accounting analysis international financial analysis – ratio analysis. Financial Audit. Tata McGrath Hill. New Delhi 3. Foreign currency translation: reasons for translations. Prayag Pustak Bhavan. International accounting harmonization. IASB. Taxmann Allied Service Ltd.R. Reporting and disclosure practices. foreign currency translation and inflation. European union harmonization efforts.3 hours International Dimensions of Accounting. Porwal and Kapoor: Auditing.Historical and contemporary perspective. Work-in-progress and Stores and Spare Parts. New Delhi. Basu S.: Auditing. corporate governance. advantages criticisms of international standards major international organizations promoting accounting harmonization.: Auditing. cash flow analysis. current trends.Principles and Practice. Preparation of Management Audit Report.Principles and Techniques. Management Auditor – Qualifications and Appointment. Finance and Accounts. Depreciation.K. Agra 7. cross-border mergers and acquisitions.N. Dinkar Pagare. cash flow and funds flow statements. Unit-III: Management Audit: Definition. financial statement effects of alternative translation rates. New Delhi. Objectives. Jagdish Prakash: Auditing. Need and Importance of Management Audit.4. 5.: Auditing. Selling and Distribution. Unit-II Unit-III Page 31 of 35 . financial innovation. Cost Auditor–Qualifications and Appointment.Principles and Practice. translation accounting development. New Delhi INTERNATIONAL ACCOUNTING MCO-2. Kishnadwala & others: Auditing. international organization of securities commissions (IOSCO). References: 1. Allahabad. internet business reporting and disclosure. international federation of accountants (IFAC) International financial statement analysis. Cost Audit vis-à-vis Financial Audit.: Auditing. Preparation of Cost Audit Report. Tandan B.Principles.Unit-II: Cost Audit: Definition and Objective. 6. Techniques of Management Audit. social responsibility disclosures.Principles and Problems. foreign currency transactions. Shahitya Bhavan.24(A) FM-10+40 Unit-I Time. 8. Audit of Management Functions – Production.Principles and Practice. Management Audit vs. Sultan chand & Sons. Overheads. Pearson Educatuon. Kitab Mahal. Sharma S. Prentice Hall of India. disclosures. Personnel. General Management and Management Information System. 9. Kamal Gupta: Contemporary Auditing. Labour. 2. Cost Audit Procedure – Material. new IASB structure. global competition. Ravindra Kumar and Virender Sharma: Auditing: Principles and Practices. Practice & Problems. Sultan chand & Sons.D. meaning. 4. Advantages and Criticism against Cost Audit. Allahabad.

A . 4.3 hours Concept of Projects. Project Implementation practices in India. International financial Environment.P . Project Identification.N. International Business Methods Determination of Exchange Rates. PHI Learning Pvt. Hedging in derivate Markets (Futures and Options) Hedging in Swap.4.K. critical path. Mumbai Levi Maurice D.Das. Project financial feasibility. Ltd.. ‘International Finance’.22(B) FM-10+40 Unit-I Time. Project planning and project design. W Piggot and W. Disequilibrium) Exchange Rate Risk Management. 2.23(B) FM-10+40 Unit-I Unit-II Time.4. Project appraisal. Tata McGrath Hill. Project formulation. V. Foreign Investment (Direct and portfolio. Choi Frederick & Meek Gray. International Edition Henning C.H Scott. Project report. International Accounting’. design and layout.3 hours Introduction to International Financial Management. Unit-II Unit-III Short term International Financing. Project Planning Major cost components of project and Estimation of cost of project. Avadhani. Operations in Foreign Currency Markets International Capital Flows. Unit-III Page 32 of 35 . Goals and Growth of Multinationals. plant location. Operations in International Money Market. ‘International Accounting’. ‘International Financial Management’.H and W. Forecasting Exchange Rates. GDR and ADRs) Reference: 1. 2. Pearson Publication FINANCE SPECIALIZATION INTERNATIONAL FINANCIAL MANAGEMENT MCO-2. ‘International Financial Management. event slacks and activity floats. Net work analysis. Himalaya Publishing House. International Edition PROJECT MANAGEMENT MCO-2.Reference: 1.’ Himalaya Publishing House. PERT and CPM Techniques.break even analysis. Profitability analysis and social cost benefit analysis. Tata McGrath Hill. Mohapatra A. 3. Balance of Payments (Equilibrium vs. Mumbai Agarwal O. ‘International Financial Management’.

24(B) FM-10+40 Time. swaps. regulating the securities markets. kinds of financial derivates – forwards. forwards vs. New Delhi Swain Prafulla Kumar. ‘Project Management’. New Delhi FINANCIAL RISK MANAGEMENT & DERIVATIVES MCO-2. Need of Risk Management. ‘Project Management & Control’.3 hours Unit-I The Role of Financial Institutions. valuation Unit-II Unit-III of Options Reference: 1. Tata McGraw Hill. credit risks and liquidity risks. Himalaya Publishing House. Determination of Forward contract Price. 4. ‘Project Management & Control’. Tata McGraw Hill. ‘Project Preparation. Himalaya Publishing House. Mumbai Page 33 of 35 . 3. ‘Project Preparation. Measurement of Interest Rate Risk. ‘Financial Risk Management’. Himalaya Publishing House. Mumbai Singh Narendra. Appraisal and Implementation’.N. Himalaya Publishing House. Appraisal and Implementation’.meaning. ‘Fundamentals of Financial Derivatives. Identification of Risks. Mumbai Singh Narendra. futures contract. significance of derivatives. Measurement Credit Risk.Reference: 1. recent development in derivative trading in India. Desai Vasant. Management of Interest rate risk. future options. 2. Liquidity & Off Balance Sheet Risks. Mumbai Prasana Chandra. Vivek & Asthana P. SEBI guidelines. Derivative. Himalaya Publishing House. Mumbai Prasana Chandra. 2. 3.4.

store design. warehouse and information management. Decision making process of a retail buyer.K & Cavale V. Mumbai RETAIL BUSINESS MANAGEMENT MCO-2.A.3 hours Introduction to Sales and Distribution Management: Evolution to sales Management. designing sales territory. channels levels. Tata McGrath Hill.4. store layout (Grid. Sales forecasting. Selection and training of sales people. Tata McGrath Hill. Mumbai Gilbert David. ‘Retail Management’. Nature. Havaldar K. ‘Retail Management-Text and Cases’. Distribution Management: Definition.22(C) FM-10+40 Unit-I Time. personal selling process. communication.MARKETING SPECIALISATION SALES AND DISTRIBUTION MANAGEMENT MCO-2. logistic management. New Delhi Chunawala S. sales budgeting. channel conflict and management. warehousing. 3. Himalaya Publishing House. Racetrack. 2. Global retail market. transportation. Unit-II Unit-III Reference: 1. and Freedom) Retail store operation: Customer service. Evolution of retailing in India.M. ‘Sales and Distribution Management’. ‘Retail Marketing Management’. Retail formats: Store based retailing and Non store based retailing. Pearson Education Page 34 of 35 . factors affecting choice of channels. Forecasting Approaches. sales territory. Motivating sales people. Retail store location. Unit-II Unit-III Reference: 1. Pradhan Swapna. Understanding the retail consumer. Inventory. wholesaling.4.3 hours Introduction to Retail: What is retail? Functions of retailer. Himalaya Publishing House. compensating the sales forces. Retailing. functions of sales department. Marketing channels. Types of location. Objectives and Functions of Distribution Management. Challenges to retail development in India. sales expenses. 2. Importance and Objectives of Sales Management.23(C) FM-10+40 Unit-I Time. Recruitment. retail promotion. ‘sales and Distribution Management’. New Delhi Sheikh Ariff. transportation. factors influencing retail shopper.

Shainesh. Bhat K. Unit-II Unit-III Reference: 1. Noida. web-based Customer. Knowledge on purchase behavior pattern. Peeru Mohaned & A. Types of CRM. E-CRM. Chatruvedi Mikash & Chaturvedi Abhinav. CRM implementation: Implementation steps. Relationship with key accounts. changing requirements of customers. Mumbai 3. Customer life Cycle. Key e-CRM features. Call centers.’ Tata McGraw Hill. ‘Customer Relationship Management’. Loyal Customer Ladder. Support. ‘Customer Relationship Management’. Cost analysis. CRM applications. e-CRM tools. SFA.3 hours Introduction and significance of CRM. New Delhi 2.4. customer. Customers profitability. Strategies for building relationship. Parvatiyar. Boarding for building Relationship. Vikas Publishing House. Sheth.Excel Books Page 35 of 35 . ‘Customer Relationship Management. develop partnership with customer.24 FM-10+40 Unit.I Time. Focus on reducing dissatisfaction. Customer Analysis.CUSTOMER RELATIONSHIP MANAGEMENT MCO-2. complaint monitoring.Sagadeven. Govinda. Developing total care programme customer Interaction Management. Strategies to prevent defection and Recover lapsed Customer.’ Himalaya Publishing House. ‘ Customer Relationship Management. Data Warehouse and Data mining. New Delhi 4.