You are on page 1of 11

Road Trip – Zipcar’s journey from a niche idea to a global company

Frerk-Malte Feller, President Europe, 16 March 2012

[1]

The Zipcar Road Trip    the idea the business the future [2] .

but a Hassle and Inflexible Convenient at Times.Zipcar’s Genesis – Mobility Dream & Nightmare Non-Car Owners Car Owners Public Transit Taxis Car Rental CAR PAYMENT Inspection Insurance parking Cheaper at Times. but Expensive and Inefficient Needed: A New Transportation Option for City Dwellers [3] .

Convenience & Impact Financial Freedom Environmental Impact 19% of HH budget (avg.000 = 800.000 / yr [4] .000.) Transportation All other 6% of HH budget (Zipster) Transportation All other Community Impact (1.Zipcar’s Solution: Cost Savings.600 lbs) CO2 x 500.

000 Cars 4. drive 650.000+ “Zipsters” 17 Major Metropolitan Areas 250 College Campuses ˘ ster (zip’ster) n: Slang zip • One who uses Zipcar. 10 Million Drivers Live within 10 Minutes of a Zipcar [5] . reserve 3. unlock Where 9. join Who 2.Zipcar at a Glance How 3. A gender neutral term for a person (or people: Zipsters) who believes in costeffective mobility solutions that are good for the planet and easy on the wallet.5 Million Reservations in 2010 1.

We Are Well On Our Way to 1 Million Members! 1.000 900 800 700 600 500 400 300 200 100 0 2005 2006 2007 2008 2009 2010 2011 2012 [6] .

2011 Key Metrics Ending Members (000s) 673 540 59 Revenue per Vehicle per Day (Millions) 63 2010 2011 2010 2011 Revenue ($ Millions) 242 186 Adjusted EBITDA (1) ($ Millions) 10.2 2010 2011 2010 2011 [7] .9 4.

[8] .

2008 [9] .Collaborative Consumption .

000 cars for Zipcar University – 1 mm drive hours.Partnerships with Wheelz & Ford  Top 5 car manufacturer globally teams up with leading car sharing operator The deal – 1. at $1 discount – ‘Students with Drive’ grant program  Innovative P2P start-up teams up with leading car sharing operator The deal – Strategic investment in Wheelz – Focus on university population    Benefits for Wheelz – Tapping into Zipcar’s 12 years experience. complementary offering – Access to external innovation.7M Series A Funding for growth  Benefits for Ford – Participate in business model of future – Access to young demographic  Benefits for Zipcar – Strategic alignment with car manufacturer – Access to new attractive models  Benefits for Zipcar – Strategic partnership with innovative. 100M+ minutes driven – $13. aside of internal innovation [ 10 ] .

And More Open Road Lies Ahead! [ 11 ] .