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STRATEGIC MANAGEMENT & BUSINESS POLICY

12TH EDITION

THOMAS L. WHEELEN

J. DAVID HUNGER


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STEEP

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Sociocultural
Technological
Economic-
Ecological
Political-legal forces

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Home sales


BRIC /Brazil, Russia, India, China/

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R&D -

R&D






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Backward integration



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, ,

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Hypercompetition



Cannibalization of own products

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/KSF/

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/KSF/-

( )

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Faulty underlying assumptions are the most


frequent cause of forecasting errors

Extrapolation
Brainstorming
Expert opinion
Industry Scenario

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Statistical modeling
Prediction markets
Cross impact analysis

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1. Discuss how a development in a corporations natural and


societal environments can affect the corporation through
its task environment
2. According to Porter, what determines the level of
competitive intensity in an industry?
3. According to Porters discussion of industry analysis, is
Pepsi Cola a substitute of Coca Cola?
4. How can a decision maker identify strategic factors in a
corporations external international environment?
5. Compare and contrast trend extrapolation with the writing
of scenarios as forecasting techniques

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PowerPoint created by:

Ronald Heimler
Dowling College- MBA
Georgetown University- BS Business
Administration
Adjunct Professor- LIM College, NY
Adjunct Professor- Long Island
University, NY
Lecturer- California State Polytechnic
University, Pomona, CA
President- Walter Heimler, Inc.
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