You are on page 1of 37

HR coca cola



DATE 13/08/2008

GIFT Business School 1

HR coca cola

The recommendation of Coca-Cola Company is based on performing various
valuation models, which include HR practices, economic profit analysis, relative
valuation and a fundamental price to earnings valuation model that revealed the
Coca-Cola Company to be overvalued. Even though they find the stock to be
overvalued and they feel that KO has some promising outlooks as well as possible
challenges in the near future and they want to recommend it as a hold instead of
a sell.
The Coca-Cola Company is the #1 company within the non-alcoholic beverages
industry. They have a 20- year standing of being the leader and investors know
that the Coca-Cola Company has an extraordinary reputation for maximizing
shareholder value.
Opportunities that exist for the company in the future is expanding market share
in the non-carbonated beverages segment, a restructuring of their business
model, and better consistency of earnings results.
A challenge that the Coca-Cola Company is facing is the struggle with their global
competitors in the fact that their HR practices are greater and less than coke. If
coke wants to more reputation in the world they must produce more incentives
for employees from which they more done work hard and produce good quality.
Their new management team needs to work on implementing cohesive goals
between the two to reach the Coca-Cola Company’s long-term growth potential.

GIFT Business School 2

HR coca cola

GIFT Business School 3

HR coca cola


S.# Topics Page

2 Mission and vision 5
3 History 7
4 Brands/product line 14
5 Total quality management 16
6 Environment of coca cola 16
7 Health and Nutrition 18
8 Management of coca cola in Gujranwala 19
9 Departmentalization 27
10 Human Resource Management 29
11 Job analysis and designs 30
12 Planning and forecast 30
13 Recruitment and selection 31
14 Training process 32
15 Performance and appraisal 33
16 Compensation and benefits 34
17 Employees relationship 35
18 Safety policy 36
19 Recommendation and Suggestion 37


GIFT Business School 4

HR coca cola

Founded in 1886, the coca-cola company is the world’s leading

manufacturer, marketer, and distributor of nonalcoholic beverage
concentrates and syrups. The company’s corporate headquarters are
in Atlanta, with local operations in over 200 countries around the
Although Coca-Cola was first created in the United States, it
quickly became popular wherever it went. Our first international
bottling plants opened in 1906 in Canada, Cuba and Panama, soon
followed by many more. Today, we produce more than 300 brands.
More than 70 percent of our income comes from outside the U.S.,
but the real reason we are a truly global company is that our
products meet the varied taste preferences of consumers everywhere.

“To benefit and refresh everyone it touches and to create values
for our share owner on a long term basis by building a business
that enhances the coco-cola company trade marks”

According to Gujranwala plant: -

“To have a strong, dominant & profitable business in Pakistan.”

“All of us in the Coca-Cola family wake up each morning
knowing that every single one of the world’s 5.6 billion
people will get thirsty that day... and that we are the ones
with the best opportunity to refresh them. Our task is
simple: make Coca-Cola and our other products available,
affordable, and acceptable to them, quenching their thirst and
providing them a perfect moment of relaxation. If we do
this... if we make it impossible for these 5.6 billion people to
escape Coca-Cola... then we assure our future success for
many years to come. Doing anything else is not an option.”

According to Gujranwala Plant: -

“To create value for our share holders”

We are committed to: -

• Building preference & market leadership for our brands

GIFT Business School 5

HR coca cola

•Achieve quality excellence and serve our customers with

quality products.
Maximizing profits
• Developing People
• Optimum utilization of assets

Shared Values: -



Beliefs: -
There is much in our world to celebrate, refresh, strengthen and
protect. The Coca-Cola Company is a vibrant network of people, in
nearly 200 countries, putting citizenship into action. Through our
actions as local citizens, we strive every day to refresh the
marketplace, enrich the workplace, protect the environment and
strengthen our communities.
We are a local employer, with responsibility to enable our people to
tap into their full potential; working at their innovative best and
representing the diversity of the world we serve.
We are an investor in local economies and a driver of marketplace
innovation, with a responsibility to act as a good steward of our
natural environment. A local citizen, understanding our
responsibility to contribute to an improved quality of life in our


GIFT Business School 6

HR coca cola

On May 8, 1886, Atlanta druggist Dr. John Styth Pemberton (former

Confederate officer) invented "Coca-Cola" syrup using melted sugar,
water and other ingredients. It was mixed in a 30-gal. Brass kettle
hung over a backyard fire. It was marketed as a "brain and nerve
tonic" in drugstores.
He first "distributes” Coca-Cola by carrying it in a jug down the
street to Jacobs’ Pharmacy. For five cents, consumers can enjoy a
glass of Coca-Cola at the soda fountain. This year, sales of Coca-
Cola average nine drinks per day.
Frank M. Robinson, Pemberton's bookkeeper, was the person who
suggested the name "Coca-Cola", which was chosen because both
words actually named two ingredients found in the syrup. They were
the coca leaf and the Kola nut. Robinson spelled Kola with a “C” to
make it look better in advertising.
Coca-Cola was first sold for 5¢ a glass at a soda fountain in Jacob's
Pharmacy in Atlanta by Willis Venable.The first year's gross sales
were $50 and advertising costs were $73.96.
The original formula included extracts of the African kola nut and
coca leaves, both strong stimulants. "Coca-Cola" was one of
thousands of exotic patent medicines sold in the 1800’s that actually
contained traces of cocaine.


In 1888, Asa Griggs Candler bought the company from Dr.

Pemberton. Later that same year, Dr. Pemberton died. By 1914,
Candler had acquired a fortune of some $50 million. Baseball hall of
famer Cobb, a Georgia native, was another early investor in the


Atlanta entrepreneur Asa Griggs Candler acquires complete

ownership of the Coca-Cola business for $2,300. Within four years,
his merchandising flair helps expand consumption of Coca-Cola to
every part of the nation. In this year Coca-Cola produced its first

The trademark "Coca-Cola” name and script are registered with the
U.S. Patent and Trademark Office. Dr. Pemberton's partner and
bookkeeper, Frank M. Robinson suggested the name and penned
"Coca-Cola" in the unique flowing script that is famous worldwide
today. Mr. Robinson thought, "The two C’s would look well in

GIFT Business School 7

HR coca cola


Coca-Cola began as a fountain product, but candy merchant Joseph

A. Biedenharn of Mississippi was looking for a way to serve this
refreshing beverage at picnics. He begins offering bottled Coca-
Cola, using syrup shipped from Atlanta, during this especially busy
summer. Joseph A. Biedenharn, owner of the Biedenharn Candy
Company in Vicksburg, Mississippi, first bottled "Coca-Cola."


"Coca-Cola is now drunk in every state and territory in the U.S." -

Asia Candler.


The Company outgrows its facilities and a new building is erected at

Edgewood Avenue and College Street—later to be called "Coca-Cola
Place." This year, the Company enters the markets of Canada and


Large-scale bottling becomes possible when Asa Candler grants

exclusive rights to Joseph B. Whitehead and Benjamin F. Thomas of
Chattanooga, Tennessee, for one dollar. The contract marks the
beginning of The Coca-Cola Company’s unique independent bottling
system that remains the foundation of Company soft-drink
operations. Within 20 years, the regional bottling system will grow
to include 1,000 bottlers, with operations in Cuba, Puerto Rico,
Panama, the Philippines and Guam.


By 1903, the use of cocaine was controversial and "Coca-Cola"

decided to use only "spent coca leaves." It also stopped advertising
"Coca-Cola" as a cure for headaches and other ills.


Cuba and Panama become the first two countries outside the U.S. to
bottle Coca-Cola.

GIFT Business School 8

HR coca cola

Around this time, bottles used by companies in the soft-drink

industry are very similar. And Coca-Cola has many imitators, which
consumers are unable to identify until they take a sip. The answer
is to create a distinct bottle for Coca-Cola, one that anyone would
recognize, even if it were felt in the dark. As a result, the Root
Glass Company of Terre Haute develops the genuine Coca-Cola
bottle with the contour shape now known around the world. It
replaces the straight-sided bottle, giving Coca-Cola a distinct
packaging advantage over the imitations.


The Coca-Cola Company is sold for $25 million to Atlanta banker

Ernest Woodruff and a group of investors. Woodruff was appointed
president of "Coca-Cola" on April 28, 1923 and stayed on the job
until 1955.The same year, the Company's stock is first sold to the
public at $40 a share. One of these original shares was worth about
$6.7 million at the end of 1998 (assuming all dividends were


The Coca-Cola Company establishes a manufacturing operation in

France. U.S. Supreme Court Justice Oliver Wendell Holmes rules
that Coca-Cola is a single thing coming from a single source and
well known to the community.


Robert W. Woodruff, son of Ernest Woodruff, becomes president of

The Coca-Cola Company. His insistence on quality and more than
six decades of leadership take the business to unrivaled heights of
commercial success, making Coca-Cola an institution the world
over. In March 1923, "Coca-Cola" was sold in a 6-bottle carton for
the first time in New Orleans, Louisiana.
Today, products of The Coca-Cola Company are consumed at the
rate of more than one billion drinks per day.


The Foreign Department becomes a subsidiary later known as The

Coca-Cola Export Corporation.


GIFT Business School 9

HR coca cola

Annual bottled Coca-Cola sales exceed fountain sales for the first
time. Also this year, Coca-Cola makes its first Olympic appearance
when 1,000 cases of Coke accompany the U.S. Olympic Team to


Sixty-four bottling operations are located in 28 countries, spreading

refreshment worldwide. Also this year, the fountain glass is adopted
as standard, and "The Pause that refreshes" first appears in the
Saturday Evening Post.


The automatic fountain dispenser is introduced at the Chicago

World's Fair. By simply pulling a handle, soda jerks can now serve
uniform, properly refrigerated Coca-Cola.


This year, The Coca-Cola Company observes its 50th anniversary.

Three-day bottlers’ convention, a motion picture chronicling the
Company’s early year, and even a special anniversary logo are part
of the celebration.


"Every man in uniform gets a bottle of Coca-Cola for 5 cents,

wherever he is and whatever it costs"—Robert Woodruff. Also this
year, the trademark "Coke” first receives equal prominence in
advertising with "Coca-Cola."


"It's the Real Thing" is first used in Coke advertising. On December

25, The Coca-Cola Company, in cooperation with the War and Navy
Departments, sponsors a special 12-hour radio broadcast to more
than 142 stations. Titled "Uncle Sam’s Christmas Tree," the program
featured 43 popular orchestras live from 43 widely scattered
military bases in the U.S.


GIFT Business School 10

HR coca cola

On June 29, General Dwight Eisenhower dispatches a cablegram

requesting a shipment of 3 million bottles of Coca-Cola and
complete equipment for bottling, washing, refilling and capping
twice monthly.


Edgar Bergen and his sidekick Charlie McCarthy appear on the first
live network television show sponsored by The Coca-Cola Company.


The 10-, 12- and 26-ounce king-size and family-size bottles are
introduced with immediate success. And Fanta, an orange-flavored
beverage, is launched in Naples, Italy. It later becomes the
trademark name for a line of flavored drinks sold around the world.


Metal cans like the ones sent to troops during the Korean War are
now available on market shelves everywhere. Also this year, The
Coca-Cola Company purchases The Minute Maid Company.


Sprite, the lemon-lime drink, is introduced to the public.


“It's the Real Thing” makes a comeback.


Young people from around the world gather on a hilltop in Italy to

sing "I'd like to buy the world a Coke."


"Coke Adds Life" campaign is introduced.


The unique contour bottle, familiar to consumers everywhere, is

granted registration as a trademark by the U.S. Patent and

GIFT Business School 11

HR coca cola

Trademark Office, an honor awarded to only a few other packages.


Coke introduces "Have a Coke and a Smile," a campaign of

heartwarming emotion best captured by the television commercial
featuring "Mean" Joe Greene, a tackle on the Pittsburgh Steelers
football team.


Roberto C. Goizueta is elected chairman of the Board of Directors

and chief executive officer of The Coca-Cola Company. He will lead
the Company for 16 years.


The Coca-Cola Company introduces diet Coke to U.S. Consumers,

marking the first extension of the Company’s most valuable
trademark to another product. And the "Coke is it!" theme is
translated and tailored to reach consumers everywhere as it is
launched worldwide.


In April, after extensive taste testing, the Company introduces a new

taste for Coca-Cola in the United States and Canada—"new" Coke.
Consumers respond with an unprecedented outpouring of loyalty and
affection for the original formula, and the Company listens. In July,
the Company reintroduces the original formula for Coca-Cola, as
Coca-Cola classic. Also this year, Cherry Coke is introduced.


In the year of the Company’s 100th anniversary, two large U.S.

bottlers combine to form Coca-Cola Enterprises. Over time, this new
company will assume responsibility for bottling operations in Great
Britain, France, the Netherlands and Belgium.


An independent worldwide survey confirms that Coca-Cola is the

best known, most admired trademark in the world.

GIFT Business School 12

HR coca cola


The Coca-Cola Company sells Columbia Pictures to Sony



World of Coca-Cola, an attraction featuring a historical and

futuristic look at Coca-Cola as well as a chance to sample The Coca-
Cola Company products from around the world opens in Atlanta.


M. Douglas Ivester is elected president and chief operating officer

of The Coca-Cola Company.


Coca-Cola sponsors the Summer Olympics in the hometown of The

Coca-Cola Company: Atlanta, Georgia. And the Cisneros Bottling
Company, the largest soft-drink bottler in Venezuela, switches from
Pepsi to Coca-Cola.


World of Coca-Cola Las Vegas opens complete with a hundred-foot-

tall Coca-Cola contour bottle. The Coca-Cola Company sponsors the
Winter Olympics in Nagano, Japan, marking the 70th anniversary of
the Company's Olympic partnership. New products Citra and Surge
hit the market. And M. Douglas Investor is named chairman of the
Board of Directors and chief executive officer of The Coca-Cola
Company. He is the tenth chairman of the board in the Company’s

History of Coca-cola In Pakistan: -

The Coca-Cola Company began operating in Pakistan in 1953.
Benjamin H. Oehlert Jr., former senior vice president of The Coca-
Cola Company, served as United States Ambassador to Pakistan from
1967 to 1969.


GIFT Business School 13

HR coca cola

In 2002, Coca-Cola added pop to a category that many believed had

lost its fizz in North America. In May, after just six months in
development, Vanilla Coke became the first extension of the Coca-
Cola brand since 1985 and immediately generated profitable volume.
Vanilla Coke helped boost sales of Coca-Cola branded beverages
while inviting new consumers to rediscover the cola category
through a completely original flavor experience. In product
formulation, the Vanilla Coke team struck a balance that lets the
taste of Coca-Cola come through—intriguingly new, yet undeniably
Coca-Cola. Already one of our top 10 brands in the United States,
Vanilla Coke is performing well in its initial international markets—
including Australia and New Zealand, with more countries planning
launches for 2003. In response to consumer demand, diet Vanilla
Coke was introduced to the U.S. marketplace in October, just three-
and-a-half months after it was given the green light. In 2002, we
also celebrated the 20th anniversary of diet Coke and the expansion
of diet Coke with lemon, which made strong debuts in several
international markets after its U.S. launch in 2001.

In March 1923, "Coca-Cola" was sold in a 6-bottle carton for the

first time in New Orleans, Louisiana.
Today, products of The Coca-Cola Company are consumed at the
rate of more than one billion drinks per day.

Major Brands: -

There are 323 brands of coca-cola. Out of which there are 7 brands
of coke in Pakistan.
Two brands “Lemon” and “Strawberry” are recently introduced
products of Coca-cola in Pakistan.


Passion for Quality: -
Our reputation is built on trust. Through good citizenship we will
nurture our relationships and continue to build that trust. That is the
essence of our promise - The Coca-Cola Company exists to benefit
and refresh everyone it touches.
Wherever Coca-Cola does business, we strive to be trusted partners
and good citizens. We are committed to managing our business
around the world with a consistent set of values that represent the
highest standards of integrity and excellence. We share these values
with our bottlers, making our system stronger.

GIFT Business School 14

HR coca cola

These core values are essential to our long-term business success

and will be reflected in all of our relationships and actions - in the
marketplace, the workplace, the environment and the community.

Marketplace: -

We will adhere to the highest ethical standards, knowing that the

quality of our products, the integrity of our brands and the
dedication of our people build trust and strengthen relationships. We
will serve the people who enjoy our brands through innovation,
superb customer service, and respect for the unique customs and
cultures in the communities where we do business.

Workplace: -

We will treat each other with dignity, fairness and respect. We will
foster an inclusive environment that encourages all employees to
develop and perform to their fullest potential, consistent with a
commitment to human rights in our workplace. The Coca-Cola
workplace will be a place where everyone's ideas and contributions
are valued, and where responsibility and accountability are
encouraged and rewarded.

Environment: -

We will conduct our business in ways that protect and preserve the
environment. We will integrate principles of environmental
stewardship and sustainable development into our business decisions
and processes.


We will contribute our time, expertise and resources to help develop

sustainable communities in partnership with local leaders. We will
seek to improve the quality of life through locally relevant
initiatives wherever we do business.
Responsible corporate citizenship is at the heart of The Coca-Cola
Promise. We believe that what is best for our employees, for the
community and for the environment is also best for our business.


GIFT Business School 15

HR coca cola

In the first decade of the new century, we face the challenge of a

new environment, which is driven by a fundamental shift in
international economic dynamics, the growing influence of
technology and the fact that people increasingly expect more of
large corporations. That challenge demands innovation. While we
will always be disciplined by our purpose and our ideals, we must
intensify our focus on innovation and create new ways to deliver the
promise of Coca-Cola. In fact, in an era that is increasingly
international and interconnected, we must pioneer a movement from
a homogenous global approach to a highly tailored approach
reflecting the unique character of our markets.

This new approach will require:

1) Being innovative in our marketing, our brands and our consumer


2) Collaborating more productively with our business partners

3) Changing some of the structures of our enterprise

4) Increasing our commitment to community and the environment

Thus, we will reinvigorate our enterprise and bring to full life the
unique spirit of Coca-Cola and our people. Such real renaissance of
the Coca-Cola spirit will enable us to fulfill our purpose of
delivering refreshment and benefit to everyone touched by our

The Coca-Cola Company and our bottlers have been at the forefront
in helping solve environmental, litter and solid waste issues for
more than 20 years. We realize that we touch the lives of billions of
people around the world and that our responsibility to them includes
conducting our business in ways that help preserve the environment.
Soft-drink packaging is the most recycled consumer package in the
United States. Our system supports dozens of litter prevention
organizations, including the Center for Marine Conservation and
Keep America Beautiful. The Coca-Cola Company is a founding
member of Keep America Beautiful.
What's more, we've been recycling at our headquarters for years, to
the tune of thousands of pounds of waste annually. We've donated
more than $100,000 in proceeds from these recycling efforts to

GIFT Business School 16

HR coca cola

Shaping new Products experiences with packaging and technology: -

As we created new products and fresh brand experiences in 2002,
one fact became increasingly clear to us: Consumers are eager to see
The Coca-Cola Company bring excitement to the marketplace. One
simple innovation last year—the Fridge Pack™ —has changed the
dimensions of 12-pack sales for us and for our bottling partners.
This sleek, refrigerator-friendly pack is increasing consumer
awareness and preference, accelerating consumption and case
volume in markets where it has been introduced. From our packaging
suppliers who assisted us and our bottlers in developing the Fridge
Pack, to the retailers whose shelves were reconfigured to accept the
new design, partnership made this innovation possible—and
profitable. The future of our business in North America also evolved
in 2002 with the continuing rollout of iFountain, the most advanced
soft-drink dispensing system in the industry. iFountain gives our
customers a technologically advanced fountain system that enhances
available brand options, improves operating efficiency and
automatically calibrates each drink served to assure consumers of a
quality drink every time.


Today, people are more concerned than ever about health and
nutrition. They understand the importance of good nutrition and
proper hydration - and they also know that delicious foods and
beverages are an enjoyable part of life. People have trusted and

GIFT Business School 17

HR coca cola

enjoyed soft drinks for more than 115 years, and they can continue
to be confident about their favorite beverages.

In this section, we answer many of the questions you may have about
our family of beverages., We also take a look at how The Coca-Cola
Company promotes a healthy active lifestyle through programs
around the world that promote fun and physical activity.

There is growing confusion about what constitutes a healthy diet.

With so much conflicting information available about health and
nutrition, it can be very difficult to determine what is accurate and
what is not.

The truth is that soft drinks and other beverages have a place in a
healthy lifestyle. A healthy diet incorporates the basic principles of
variety, balance and moderation - without sacrificing enjoyment.

Your Health & Our Beverages: -

There is growing confusion about what constitutes a healthy diet.

With so much conflicting information available about health and
nutrition, it can be very difficult to determine what is accurate and
what is not.

The truth is that soft drinks and other beverages have a place in a
healthy lifestyle. A healthy diet incorporates the basic principles of
variety, balance and moderation - without sacrificing enjoyment.

Climate Change: -

The Coca-Cola Company takes the issue of global climate change

very seriously. We have adopted a comprehensive policy aimed at
reducing the environmental impact of our cooling equipment over
time. By the 2004 Olympic Games in Athens, we will no longer
purchase new cold-drink equipment using hydrofluorocarbons
(HFC's), wherever cost-efficient alternatives are commercially
available. Additionally, we will reduce the energy use of our
individual equipment by 40-50 percent over the next ten years.
As we developed our cooling equipment policy, we referred to the
basic tenets of the Kyoto Protocol. While we support the scientific
analysis and general objectives of the agreement, we believe that

GIFT Business School 18

HR coca cola

ratification of international treaties and protocols should be left to

national political processes. By focusing on our own efforts to
reduce greenhouse emissions, we hope to provide an example of how
businesses can operate in an environmentally sustainable manner.

Following are the information about the management of Gujranwala

The factory is control by the BOM (Business operational manager)

and under him eight Departments is working. Every Department is
lad by a department Manager. The Departments of account is lead by
the manager account and under him assist manager works. Who
control the other employees of the department under him?
Department of production and engineering is lead by the Prod. &
Eng. Manager. Under him work Mechanical Engineers Mechanical
Supervisor and Assistant Production. Quality control department
lead by the manager quality control. Under him working the chief
chemist who’s responsibility is to give the quality product to the
customer. Sale & marketing department is playing the important part
in the growing market share in the country. That department led by
the Sale & marketing manager that department is further divided in
the sale and marketing section. The marketing department is lead by
the marketing manager and the sale section by sale manager. Sale
men work under the sale manager. Fleet department control the
transport vehicle of the company the head of the department is Fleet
manager and under him work the assistant fleet manager who
manages the control over the transportation of the company. The
distribution of the coca-cola around the Gujranwala region is the

GIFT Business School 19

HR coca cola

responsibility of distribution department, which is lead by the

distribution Manager. Assistant distribution manager work under

Him to full fill their duties. Human recourse and international affair
department take control over the external environment of the
company and help the in the growth of the company. That
Department is lead by the Manager H.R.I.R. other executive work
under his supervision. The R& D Department plays the most
important role in the development and the growth of the company.
This Department is lead by the Manager R&D. and Assistant Manger
work under him.

The total number of employees in the coca-cola Gujranwala

Company is 236.

To be specific the working environment in the company represents

the company’s culture in large. The culture is the shared values
among the different people so the environment of the company is
widely shared by its employees that conclude to form the company’s
culture. In the coming lines the working environment of the
Gujranwala Coca-cola factory is described.
Company culture: -
The factors, which must be highlighted in this regard, are as
 special training is given to employees, New employees
also are placed with old ones to learn work and the values
prevalent in the company,
 Two cups tea are free for every employee daily this
represents the hospitable nature of the company, This factor
keeps the employees motivated as they are taken well care this
fact is clear by the physical actions took by the company,
 The company working environment is really a good blend of
Asian and western values.

GIFT Business School 20

HR coca cola

Motivations for employees: -

Coca-cola is providing smart wages to its employees, which are
competitive and really satisfy its employees. As along with the
wages they are provided with a lot of facilities and amenities. In
brief structure of wages can be described like this “ blue collar
workers are offered wages along with commission, sales man are
offered wages plus commission pursuing certain criteria, White
collar workers who are the officers and the executives draw a
handsome amount of salary which is really competitive”.

Staffing and training: -

The Coca-Cola Company has always believed that education is a

powerful force in improving the quality of life and creating
opportunity for people and their families around the world.

The Coca-Cola Company is committed to helping people make their

dreams come true. All over the world, we are involved in innovative
programs that give hard-working, knowledge-hungry students books,
supplies, places to study and scholarships. From youth in Brazil to
first generation scholars, educational programs in local communities
are our priority.

Annual Leaves:-
Coca-cola international has different leaves structures in different
regions and countries of the world where they have their company.
Their leaves structure regarding Pakistan especially in Gujranwala
Division Company is as follows:

GIFT Business School 21

HR coca cola

Designation Allowed leaves

Supervisor 26 leaves per annum
Above then Supervisor 26 leaves per annum
Below supervisor 24 leaves per annum

The above table shows simply how the leaves structure allows for
the leaves and how well the employees are awarded with facility of
getting their own personal time to manage their own problems.
These leaves are authorized for the employees and these include the
with pay leaves. This facility is really great which keeps the
employees motivated and thrilled about their work.

Time Management For Work:-

Time management is the key to grow in this fast and furious century
of growth and development, so therefore Coca-cola is doing at their
best for this pivotal factor of managing time. To cover this segment
of management they have divided the work in to shifts. For this
purpose phenomenon of division of labor is contributing for it’s
functioning. In Gujranwala Coca-Cola company has divided the
shifts for the work in the following manner:

They are managing the working time in two shifts. They can include
some extra shift if there is demand but normally there are two shifts,
which are explained in the following.
• 8 a.m. to 4 p.m. (all departments other then technical
• 4 p.m. to 12 p.m. (Technical department).

GIFT Business School 22

HR coca cola

These are the shifts in which the work in the factory is mostly
Medical Facilities:-
Medical facilities are of prime importance in any organization as the
health of employees is in the benefit of the company as well as it’s
the social responsibility of the company to provide nice and healthy
work environment to its employees, These facilities are such
facilities which can include first aid treatments, emergency handling
problems, sickness, and other diseases which are fatal for a person.
The Coca-Cola Company is providing Medical facilities to all its
employees. These treatments are provided to employees as per their
designations. The medical facilities are also provided to supervisors
as well as the officers in the company.

Employees our Asset: -

The heart and soul of our enterprise have always been our people.
Over the past century, Coca-Cola people have led our successes by
living and working with a consistent set of values. While the world
and our business will continue to change rapidly, respecting these
values will continue to be essential to our long-term success.

As we have expanded over the decades, our company has benefited

from the various cultural insights and perspectives of the societies
in which we do business. Much of our future success will depend on
our ability to develop a worldwide team that is rich in its diversity
of thinking, perspectives, backgrounds and culture.
We are determined to have a diverse culture, from top to bottom that
benefit from the perspectives of each individual.

GIFT Business School 23

HR coca cola

Employee Forums: -
We believe that a sense of community enhances our ability to
attract, retain, and develop diverse talent and ideas as a source of
competitive business advantage.

In the U.S., through employee forums, employees can connect with

colleagues who share similar interests and backgrounds. In those
forums and elsewhere, employees support each other's personal and
professional growth and enhance their individual and collective
ability to contribute to the company. Forums that are currently
active include:

• Administrative Professionals
• African-American
• Asian/Pacific-American
• Gay & Lesbian
• Latin
• Women

Mentoring Programs: -
The Coca-Cola Company is creating a system of mentoring programs
that include, one-on-one mentoring, group mentoring and mentoring
self-study tools. Currently, Coca-Cola North America and The
Minute Maid Company have one-on-one mentoring programs
designed to foster professional growth and development. These
programs promote trusting relationships for networking, coaching,
career counseling and life lessons.
The benefits of mentoring also strengthen our company. Mentoring
increases the flow of information across organizational lines and
encourages diverse thinking and cross-functional learning.

GIFT Business School 24

HR coca cola

We have a strong commitment to hiring interns through The Coca-
Cola Company Internship Programs. The company offers a number of
internship programs for undergraduate and graduate students.

In conjunction with The College Fund, we have committed to

internship opportunities for 150 young people of color over a four-
year period. Our corporate intern program offers students from
diverse backgrounds a summer internship and the opportunity to earn
an academic scholarship. College sophomores are considered from
Historically Black Colleges and Universities (HBCU), Hispanic
Association of Colleges and Universities (HACU), as well as over
225 schools from around the country. In addition to gaining real
work experience, each student will earn for the summer a $5,000
salary and will be provided housing and transportation. The students
are also eligible to receive a $10,000 scholarship at the conclusion
of their summer internship assignment for up to two summers.

The company also has internship programs focused on graduate

students in the areas of marketing and fountain operations and
supports the Atlanta chapter of INROADS with an internship
program focused on undergraduate students.

Waste Management: -

Every year, the world produces billions of tons of waste. Recycling

and reusing waste materials is absolutely crucial if we are to
maintain the health and beauty of the earth. The Coca-Cola®
Company is working constantly toward coming up with smart,
creative ways to reuse waste. Here's a glance at what we're doing.
To introduce innovative and environmentally friendly packaging, we

GIFT Business School 25

HR coca cola

Opened a breakthrough facility in Sydney, Australia for the world's

first PET bottles to be produced from recycled PET bottles. Today,
one in four PET containers sold by our company in North America
contains recycled content.

Our Commitment To Diversity: -

Our commitment to diversity also extends into the community.
Valuing our people helps us better meet the needs of our customers
and partners. Through our people and our local bottling partners, we
build relationships through local marketing, local civic programs
and local business opportunities.

Realizing the full potential of diversity has a direct impact on our


• It improves our understanding of local markets;

• It makes us a better employer and business partner;
• It helps us compete more effectively;
• It makes us better neighbors in our communities; and
• It builds value for our shareowners.

Our company is energized with a new entrepreneurial operating

culture, fueled by the twin engines of innovation and diversity.
We’re committed to our values and we are trying to live them every

Following are the departments in Coca-cola company regarding to
Gujranwala plant:-

GIFT Business School 26

HR coca cola

• Human Resource and internationa l relation


• Research and Development department.

• Account department.

• Engineering department.

• Production department.

• Quality Control department.

• Marketing department.

• Sale department.

• Fleet department.

• Distribution department.

GIFT Business School 27

HR coca cola

Human Resource Management within Coca Cola

Human Resource Management is an essential part for any
organization. Moreover, development of this department is the first
step, the ground on which the future of the company depends. It is
essential for every single business unit and especially for such
international company as Coca Cola. It is people, not technology

GIFT Business School 28

HR coca cola

who create the company. Human Resource Management at Coca Cola

Company has many advantages. It is the global company and it is
impossible to create certain policies or procedures applicable in all
divisions of the company, cultural and political differences need to
be taken into account. Therefore, the focus of this paper will be on
four tasks and duties of Human Resource Management (performance
management, compensation, career development, succession
planning) based on the United States procedures.

Basically the HRM practices are necessary for every organization.

But unfortunately in Pakistan not so much used HRM practices. In
multinational companies like coca cola have their own separate
department of HRM. According senior executive of HR “Waqar
Mahmood “ our HR department consist of 29 people in Gujranwala

Every organization has its own policies and strategies by which they
control the functions of their departments. Similarly, we also have
own policies and strategies by which we control all the functions of
our departments. coca cola HR department is also conducting all the
practices of HRM like Job analysis and design of work, recruitment
and selection, training and development, performance appraisals,
compensation, employee relationships, staff welfare and medical
policies and some other things like that. These all practices are
conducted by own policies and strategies.

HR department not make decisions related of its own department,

they also conduct in company’s decision.

Job analysis and designing

Job analysis is the procedure for determining the duties and skill
requirements of a job and the kind of person who should be hire for
it. Job analysis consists of two products one is job description and
second job specification.

GIFT Business School 29

HR coca cola

Job description: a list of job duties, responsibilities, reporting

relationship, working conditions, and supervisory responsibilities-
one product of a job.

Job specification: a list of a job’s human requirements that is

requisites education, skills, personality, and so on-other product of
a job analysis.

Coca cola company HR department check its own job description and
job analysis in which they get the information about employees work
activities, human behavior, performance standard, job context and
human requirements and also other information related to this

HR department of coca cola used this information for Recruiting,

selection, compensation, performance appraisal, training, and
employee’s relationship.

Planning and Forecasting

The process of deciding what positions the firm will have to fill,
and how to fill them.
Coca cola HR department involves in company strategic planning
and they also make sufficient planning for hiring new employees in
the future. We forecast for the expected employees needs in the
organization. We forecast of employees on the change technology
and increasing in productivity.

After planning we send this report to the head office for approval. If
we get approval from the head office then we start recruitment

Our recruitment process

Our recruitment process is well established first of all we give ads
in news papers, company website, institutions etc.Once we receive
an application form, from candidates with required documents and C
Internal recruitment
External recruitment


GIFT Business School 30

HR coca cola

Selection process
The selection process will vary depending on the position you’re
applying for, as one process can’t fit all the different roles we have
here at CCE. However, in most cases a combination of any of the
following tools will be used:

Group exercises
Psychometric tests
Role plays/Situational Exercises

The interview is designed to reveal more about you and your

experiences. We’ll ask for examples of how you behaved in different
situations, maybe at school, university, a club, at home or in
previous jobs. This is not designed to 'catch you out' and our
interviewers will never try and trick you into an answer. Be honest,
be yourself and it should be an enjoyable experience.

Also, don’t forget that this is your chance to find out more about us
and ask questions. Remember, interviews are a two-way process so
use it to understand the nature of the role and to make sure it really
is what you’re looking for.

Group exercises

We’re very much a team at CCE so these will show us how

effectively you work with people. They’re a good opportunity for us
to see how you communicate, influence and involve other people in
the workplace.


Presentations give you the chance to show your ability to

communicate to a group of people on a specific topic. You may be
given a topic in advance or on the day, but don’t worry – you’ll
have plenty of time to prepare.

Psychometric tests

Psychometric tests are timed exercises that examine your abilities

and potential. On occasions, we may also use a personality
assessment tool that is designed to find out more specific things

GIFT Business School 31

HR coca cola

about you. If you’re asked to complete a psychometric test, we’ll

send you information and advice in advance on how to prepare.

Role Plays/Situational Exercises

Designed to assess how you react in certain situations, these help to

highlight particular skills and how well you’re suited for a position.
You may be given facts and figures to review, or a report to
complete; we may also have an assessor acting as a customer or
employee to simulate a situation that could occur in the workplace.
Don’t worry, you’ll be given a brief and ample time to prepare.

Training process of employees

Training process is essential part of every employee with out

training; employee can not come to now the procedure of work, rules
and regulations of firm, some times when new technology is
introduced it is also responsibility of a firm to train its employees.

After recruiting the fresh employee we train them for three

months and also pay them salaries after three months they become
part of a firm

We also give training to already exist employee it depend upon

condition for example if new technology is introduced first of all we
give full training to them about new technology then we allow them
to start their job .

Performance appraisal
Coca cola performance appraisal is annually Hr manger waqar
mahmood said that we appraise the employee due to their
performance about goals of the organization .we set the goals started
the year and tell the employees about the goal if the employees
achieve this goal we appraise the employees.

Steps in appraising performance

The performance appraisal process process contains three steps;

GIFT Business School 32

HR coca cola

• Define the job

• Appraise the performance
• Provide feedback

Define the job;

Means making sure that you and your subordinate agree on his or
her duties and job standard.
Appraise performance;
Means comparing your subsssssordinate’s actual performance to the
standards that have been set.
Provide feedback;
Means discuss the subordinate performance and progress, and make
plans for any development required.

Compensation and benefits

GIFT Business School 33

HR coca cola

Objective of compensation
Our compensation objective is to improve
performance of employees and convey a message to employees that
company is loyal with employees.

HR department manage says that employees are our assets, there for
we are careful about their health and benefits. We give following
compensation and benefits:
Basic salary
Medical facility
Pick and drop
Gratuity fund
Social security

We get many advantages from our employees because they are happy
from company.

GIFT Business School 34

HR coca cola

Our employees are satisfy from our compensation and in the coca
cola never downsizing occurred which shows that well relationship
between employees and company.


Employees are the most important assets of every company

so it is very important to give them importance. The
satisfaction of the employees makes the company successful.

GIFT Business School 35

HR coca cola

The reason is that if the employees of the company are

satisfied then they will work hard for the development of the
company but if they are not satisfied with the company’s
policies and they are not given their rights then they will leave
the company which can turn into a big loss. So employees’
relationship is very important for every company.
Every company has its own policy. We have also got our
own policy by which we give importance to our employees if
any employee faces some kind of problem related to his life or
work then he can directly go to the manager and he can share
all of his problems. This thing should be adopted by every
company because this makes the employee satisfied with the
We believe that an open door policy is the best policy for
employees’ relations because due to this, our employees feel
very independent and they know that if they get any problem,
they can contact directly to the manager of their department.
So we strongly believe that such policy makes our employees
satisfy with us.

Safety Policy
We at CCBPL Gujranwala are committed to ensure the maximum
level of safety and prevention of loss for our employees, assets and
visitors. We believe in the involvement of each and every one of us
in this effort and realize the importance of every individual’s
contribution to safety. We strive for continuous improvement in our
safety standards and to the consistently meet or exceed them. We
therefore, will make certain that the necessary financial and

GIFT Business School 36

HR coca cola

personnel resources are made available in order to continuously

improve our safety standards. With this belief we vow to.
Set our safety standard at a level that ensures compliance with
governmental and company requirements.
Protect our employees and ensure public safety extending throughout
our organization.
Integrate sound safety practices in to our daily business operation
even in the absence of specific regulatory requirements use the
results of research and new technology to minimizing the safety
risks of our operations equipment, products and packages taking in
to account the associate costs or profit for each safety benefits.
Ensure each and every one to use in responsible and accountable for
our actions.
Establish mechanisms to communicate effectively with employee’s
consumers and government on our safety performance.

W e b e l i e v e i n s a f e t y . W e a d h er e t o o ur s a f e t y p r i n c i p l e s . W e

GIFT Business School 37