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Indicus Analytics, An Economics Research Firm

Consumer Markets
October 2009
From around India
India to Issue Wholesale Price Data on Monthly Basis
India’s cabinet approved a plan to release the key
wholesale inflation number every month rather than on a
weekly basis to improve the measurement of price
movements in Asia’s third-biggest economy. The new
wholesale price index with 2004 as the base year will
debut on Nov. 14, Commerce Minister Anand Sharma told
reporters in New Delhi today after the cabinet meeting.
Mix and match
PepsiCo calls Aliva its biggest innovation after Kurkure in
1999. It is a new brand in an all new product category
after a gap of ten years from the maker of aerated
beverages and snack food. The product has been
developed, and the brand conceived, fully in India
Priced at Rs 10.99 lakh and 12.45 lakh
GM India's strategy will not end with the Cruze. It will
launch the Beat - a Hyundai i10 baiting hatchback for
around Rs 4.8-6 lakh this December.
Consumer goods drove industrial growth in August.
Consumer durables like refrigerators, washing machines
and TV sets posted a hefty growth of 22.3 per cent during
the month, against a meagre 3.9 per cent growth in the
same month last year.
MTNL launches India's First Operator Branded 3G HSPA
Handset with Micromax
Micromax, the leading Indian mobile handset
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manufacturer announced with MTNL thelaunch

of Micromax H360, the first operator branded
3GHSPA handset in India. MTNL, the state-owned
telecom services provider and the first telecom operator
to launch 3G services in India.

Demand curve: Indicus-Mint Series

Cities of the West – Powering India
A heady combination of location, history, circumstances,
and perhaps the most important—initiative is what makes
western India fare better

The great manufacturing and commercial base of

Maharashtra is well known, Gujarat’s sustained dynamic
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rise has been well documented; but Goa, Dadra and

Nagar Haveli, and Daman and Diu are not far behind.
What explains this? Closeness to large ports is an
important advantage. So is the relatively easy access to
capital given that India’s financial hub is in Mumbai.
Human capital is created within this region and whatever
migrates into it is well absorbed. And perhaps the most
important—overall governance is far superior in these
states than in most other parts of India (though the
southern states are not far behind, if not ahead, in this
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Segment C2 from the Indicus Consumer


Group Profile
585,000 (0.75 %) Indian H ouseholds

This segment consists of singles living alone in their mid

to late twenties. They are young professionals with good
educational background, mostly living in rented

Chief Wage Earner

A ge (Median): 26 Y rs
Marital status: 95 % Never Married
E ducation: 69 % Graduate
Industry: (Major) 17 % Computers and Related
E nterprise: 42 % Proprietorship
O ccupation: 86 % Regular Salaried
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Indicus Consumer Spectrum has been designed to help
marketers understand the essence of 33 Consumer
Segments, which together represent the entire urban
spectrum of India. It highlights the key features which
make each segment distinctive.

Insights from Indicus

Post graduate
Demand Curve NE India - small, but with great prospects
Cities of the west - powering India
Demand Curve - Glimpses into the Indian Economy and
FE Indicus Policy Series - Why doesn’t Infosys innovate
FE Indicus Policy series - Let coal be green
How the States were Ranked
Snapshots from The Industrial Skyline of India
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From around the world

London September Retail Sales Rose the Most in a Year,
BRC Says
London retail sales rose the most in more than a year in
September as warmer weather encouraged people to go
shopping, the British Retail Consortium said
Luxury-Goods Sales Still Soft, Recovery Unlikely
Before 2011
LVMH Moet Hennessy Louis Vuitton, the world's largest
luxury-goods company, on Monday said its third-quarter
sales slipped 0.6%, hindered by the consumer-spending
implosion and retailers working down inventories without
ordering new merchandise.
Pay $120 for Windows 7 Upgrade
So I'm using Win 7 now. It's a little faster and a little
prettier than Vista. (Check out PC World's Windows 7
review for the specifics.) But as I explore Microsoft's latest
operating system, I find myself wondering why Windows 7
Home Premium Upgrade, the main version for consumers,
costs $120.

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Market Skyline of India

City Skyline of India
City Skyline of India – neighbourhood
Housing Skyline of India
District GDP of India
Industrial Skyline of India
Indian Financial Scape
Indicus Consumer Spectrum