You are on page 1of 4

COCA COLA

Customer Satisfaction Survey Effectiveness of promotion schemes Advertising effectiveness study

Introduction of coco-cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants worldwide. The Coca-Cola Company claims that it is sold in over 200 countries. The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler The US soft-drink giant, Coca-Cola, reentered India in the 1990s after abandoning its businesses in the late 1970s in the wake of Foreign Exchange Regulation Act of 1973. The Act, meant to 'Indianite' foreign companies, made it mandatory for foreign companies to dilute their shareholdings to 40 per cent. Instead of diluting its shareholdings to the required limit prescribed by the Act, Coca-Cola opted to discontinue its operations in India. Coca-Cola is a leading player in the Indian beverage market with an approximate 60 per cent share in the carbonated soft drinks segment. The US soft-drink giant, Coca-Cola, reentered India in the 1990s after abandoning its businesses in the late 1970s in the wake of Foreign Exchange Regulation Act of 1973. The Act, meant to 'Indianize' foreign companies, made it mandatory for foreign companies to dilute their shareholdings to 40 per cent. Instead of diluting its shareholdings to the required limit prescribed by the Act, Coca-Cola opted to discontinue its operations in India. PRODUCTS Coca-Cola, Diet Coke ,Thums Up ,Sprite ,Fanta ,Limca ,Maaza ,Minute Maid Pulpy Orange ,Minute Maid Nimbu Fresh ,Minute Maid Guava ,Minute Maid Apple ,Minute Maid Mango ,Minute Maid Mixed Fruit ,Minute Maid 100% Juice Grape ,Minute Maid 100% Juice Apple ,Minute Maid 100% Juice Orange ,Kinley Water ,Kinley Soda

Mission of Coke

To refresh the world in mind, body & sprit. To create a value in brands & difference everywhere we engage. To do everything differs. Our product in each hand. Being a global leader in beverage.

Vision of coke
Profit: Maximize the return of shareholder. People: Establish a great place to work where people are inspired to the Best they can do. Portfolio : Bringing to the world a portfolio of beverage brands that Anticipate and safely peoples desire & need. Partners: nurturing a winning network of partners & building a mutual Loyalty.

Appletiser Aquarius BPM Energy Barq's Beat soda Beverly Cannings Cheers Ciel Coca-Cola Black Cherry Vanilla Coca-Cola Blak Coca-Cola C2 Coca-Cola Cherry Coca-Cola Citra Coca-Cola M5 Coca-Cola Zero Coca-Cola Coca-Cola with Lemon Coca-Cola with Lime Dasani Delaware Punch Diet Coke Fanta Fanta Citrus Fioravanti

Lemon & Paeroa Lift Lift plus Lilt Manzana Lift Mare Rosso Mello Yello Mezzo Mix Minute Maid Nestea New Coke Nordic Mist OK Soda Pibb Xtra Powerade Qoo Raspberry Coke Relentless Sarsi Senzao Simply Orange Smart Sparkle Sprite Sprite Ice Sprite Remix Sprite Zero

Fresca Frisco Fruitopia Frutonic Full Throttle Georgia Hi-C Hit Kia-Ora Kinley

Surge Swerve Tab Tab Clear Tab Energy Tab X-Tra Tiky Vault

Coke Price
Coke was a company ruling the markets before Pepsi entered. Earlier the price of coke was cost based i.e. it was decided on the cost which was spent on making the product plus the profit and other expenses. But after the emergence of other companies especially the likes of Pepsi, Coca-cola started with a pricing strategy based on the basis of competition. Nowadays more expenses are spent on advertising my soft-drink companies rather than on manufacturing. Coke has brought in a revolution especially in Indian markets with the Rs. 5 pricing strategy which was very famous. It was the first company to introduce the small bottle of Coke for just Re.5. This campaign was very successful especially with the price conscious Indian consumers. Even today most prices of Coke are decided on the basis of the competition in the market.