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coaching websites where people can sign up for coaching to get physically fit. Gymamerica.com and Sixpackshortcuts.com are two of the most well-known ones. These sites use elements such as design, credibility and psychology in order to attract consumers. The purpose of analyzing these two websites is to make consumers aware of their tactics used in order to lure consumers to their websites. After analyzing both websites, I created my own new trustworthy website using the three elements design, credibility and psychology. Sixpackshortcuts.com and Gymamerica.com are two websites that use a different web design approach to attract different audiences. Sixpackshortcuts.com uses two colors black and yellow to attract more men to their web site. The color of a website has an impact on whether the website is targeted to for males, females or both (Casparie, 2007). Colors such as black, blue and green appeal more to men whereas blue, purple and green appeal to women (Casparie, 2007). With black as one of its major colors, it appeals more to men than it would to women. Additionally, sixpackshortcuts.com has its advertisements on Playboy radio and Maxim magazine which is mostly bought by men. On the other hand Gymamerica.com uses neutral colors such as blue and white targeting both the sexes. The design of sixpackshortcuts.com does not make the users think about service the web site provides. It has a clear message stating “Here is how you can get a ripped body and six pack abs.‟‟ It is obvious to anyone who visits the website that the main intention of the website is to get you ripped and six pack abs. Similarly,
According Vitaly Friedman. considering pros. author of The Likeability Factor.com has a clear message on its website stating “Welcome to Gymamerica‟s online personal trainer.com squanders consumers patience with a long video in the beginning of the website and also the website in informational dense which can make a consumer feel that the website is trying hard to get customers to sign up for its program. The site states „That it‟s a proven system of . But gymamerica.gymamerica. “Likeability is much more than a feel good characteristic”. 2002). relationally sensitive and likeability (Kouzes.com by making customers believe that they can achieve a six pack easily by using the Afterburn program available on his site. Sixpackshortcuts. competence. 2009).” Credibility of a fitness website is important in order to purchase the fitness product or service. Mike Chang uses the same principal of promoting sixpackshortcuts. However.com is very precise and clear with its information. “The higher is the cognitive load and the less intuitive is the navigation. Being optimistic in communicating with customers increases the likeability factor (Goleman. 2003).com uses the likeability element to make the website credible. the more willing are users to leave the web-site and search for alternatives. cons and alternatives” (Krug. Sixpackshortcuts. sixpackshortcuts. There are five elements to credibility: integrity. says Tim Sanders. an online magazine dedicated to designers and developers said. 2002).” It is easy for users to understand that it provides online training service. When you‟re creating a site. editor in chief of smashing magazine.com and Gymamerica. sound judgment. Listing all the services it provides below two categories. your job is to get rid of the question marks — the decisions users need to make consciously. According to Steve Krug‟s first law of web usability “the web-page should be obvious and selfexplanatory. Focusing on what can be done rather than what can‟t be done (Goleman.com establish credibility of their website in different ways.
I remember how much it sucked.com can use an online community .com shares his story on the website about his past financial and physical condition. It builds trust among customers by providing testimonials by other customers who have achieved the fitness results they longed for by using the website. It‟s the only thing that works (Denning. Gymamerica. Sixpackshortcuts.com has a different psychological strategy.‟ Thus focusing on the achievement of a six pack is possible by using his product. “The most successful storytellers apply themselves to listeners‟ dilemmas. These testimonials generate trust among customers who visit Gymamerica. The users of Gymamerica.getting six pack abs.” The customers of sixpackshortcuts. Brian Boyd. and I really don't want anyone to go through that.” A consumer who does not know Mike Chang personally wouldn‟t know whether Mike had financial problems or not or was he out of shape or not.com uses the psychology of having a support system. No wonder sixpackshortcuts. “It wasn't too long ago that I was broke. author of On the origin of stories: Evolution. Both websites attract customers using different psychological tactics.com builds it credibility by using the component integrity. Gymamerica. I can remember exactly what it was like to want to get in shape so badly.com and end up purchasing the online program.com uses the science of storytelling to lure customers. storytelling isn‟t just better than other tools. When it comes to inspiring people to embrace some strange new change in behavior. He states. but to make them fitter to triumph in the contests of life. Mike Chang. So what is Mike doing here? Mike is using the science of storytelling to sell his product.com have to triumph in the goal of weight loss and they can relate to Mike‟s story.not just to amuse.com has more than million followers. owner of sixpackshortcuts. but to need to do it on a tight budget.com. 2012). whereas gymamerica. AND out of shape. Mike has built credibility for sixpackshortcuts. Cognition and Fiction.
A short video about my fitness journey would be available for my customers. PhD. inspiration and being on track with workouts and diet. The color scheme that I would use to design would be blue and white or green and white. Since these are cool and neutral colors. Integrity would be . there is evidence that social support is a positive factor influencing weight loss.as a source of motivation. A buddy system will also be provided to the clients by bringing two clients with similar goals together. psychology. “Most people put all their effort into finding the right diet or exercise program but don't put any energy into creating a support and accountability system. If both the clients achieve a common goal given to them for the week. The advertisements from family shows American Idol or Dancing with the Stars would be aired on the website. The target audience of the website would have to be both men and women." says Kenneth Schwarz. and too often. an exercise physiologist and chiropractor who is the author of You Can't Lose Weight Alone: The Partner Power Weight Loss Program. it would attract both the sexes. the reward would receive a gift bag or a gift card. wrote the book Maria's Last Diet: How to Break through the 15 Obstacles to Achieve Diet Success. Finally. The community has around 20. who with his wife.com users that support one another as workout buddies or diet buddies. competence and likeability. for the credibility of the website I would use three elements integrity. I am going to describe a basic plan on how I would create my own online fitness website. DC. The message for the website would be “Lose nothing but body fat and gain nothing but muscle.000 Gymamerica. After analyzing the web design. that's where the devil lies” says Adam Shafran. both of the psychological factors would be used. A buddy system acts as a source of support system for the users thus helping them psychologically having an external source of motivation.” Storytelling and buddy system. and credibility of the two websites. "In the realm of dieting. Julie Schwarz.
com and Gymamerica. My original website was created by incorporating appealing methods in order to establish the most attraction to the fitness-involved audience.com have made me think about what makes a website more appealing to viewers. psychology and design. rather than the amateur ones out there. . The fitness websites Sixpackshortcuts.established by providing testimonials of my previous clients or by weekly phone conversations. It would be called Yafit. along with the three elements credibility. likeability.com on the creative side. which I would achieve by being optimistic while communicating with my clients regarding their fitness goals. Making them feel positive about the achievements even if they are miniscule. The audience would find my website engaging and take interest to it. Lastly. My education credentials and fitness certifications would establish competence.
N. K." Smashing Magazine.d. San Francisco: Jossey-Bass. 2005. n.p. The Likeability Factor. 17 Dec 2013. "10 Principles Of Effective Web Design. Print.References Casparie." Web MD.webmd. Kouzes. Web. Sanders. "The Science of Story Telling. Web. <http://www. The Creative Nerd.d. 17 Dec 2013.." . "Choosing A Weight Loss Buddy. Colette.Forbes. Denning.com/sites/stevedenning/2012/03/09/theBouchezz. 2003. Vitaly. n. . Steve. WebMD. 17 Dec 2013. Color Attracts. Web. Connie.com/diet/features/choosing-weight-loss-buddy>. Friedman. Credibility. 1. Tim. 120-135. <http://www.forbes. 2007. 2008. Print. Print. 25. New York: Three Rivers Press.