Science For A Better Life

Engaging employees in environmental sustainability
B-Green Program: William Malpass, Bayer NZ Ltd

Business Areas

Bayer Excellence in Communication Awards • Page 2

112,500 employees Full year sales: EUR 35.1 billion 291 subsidiaries R&D expenditures: EUR 3.1 billion
As of December 31, 2010 / Employees: March 31, 2011

Bayer Excellence in Communication Awards • Page 3

Key Locations / Regions North America Europe Asia / Pacific Africa / Middle East Latin America The Bayer Group is a global enterprise with companies in almost every country Bayer Excellence in Communication Awards • Page 4 .

1 bn 7.066 million R&D staff: ~7.000 Other EUR 34 million R&D staff: ~200 23.Bayer Invests Heavily in R&D Sustained innovation output from all subgroups Input Bayer HealthCare EUR 2.700 Output* Strong pharma R&D pipeline with round about 50 projects in clinical trials Bayer CropScience EUR 722 million R&D staff: ~4.7 % Six new substances to be introduced to the market between 2010 and 2012 have total peak annual sales potential of more than EUR 1 billion EUR 3.6% R&D budget 2010: 67.1% * as of February 2011 Bayer Excellence in Communication Awards • Page 5 .300 Bayer MaterialScience EUR 231 million R&D staff: ~1.6% More than 20% of sales based on products launched since 2005 1.

The Bayer Sustainability Concept Corporate Social Responsibility Business Activities Products & Innovations Goal: Successful and sustainable business in harmony with social objectives and needs Bayer Excellence in Communication Awards • Page 6 .

basic social needs.Sustainable Development and Corporate Social Responsibility Commitment to the principles of sustainable development and our role as a socially and ethically responsible corporate citizen Economy. environment and nature. ambitious students and outstanding scientists “Bayer Cares Foundation:” Improve living conditions at our sites and solve central social problems Bayer Excellence in Communication Awards • Page 7 . ecology and social commitment are objectives of equal rank Social activities in the fields of education and research. sports and the arts Foundations: “Bayer Science & Education Foundation:” Support for talented schoolchildren.

Why? The case for a local sustainability initiative Fulfil Bayer’s commitment to climate change at a local level in Australia and New Zealand Create a local environmental strategy where we can make a difference Build on the global Climate Change Program Provides a local context for our 850 employees Complement Bayer’s Mission Statement – Science For A Better Life. Bayer Excellence in Communication Awards • Page 8 .

environmental sustainability will be very important to Bayer in the future 90% . 94% .changing their behaviour can improve Bayer’s sustainability performance.Survey 93% .environmental sustainability important to them in their personal lives. 33% believed leaders not committed 47% did not know how to help 36% didn’t think it a priority Bayer Excellence in Communication Awards • Page 9 .

Employee Champions: Green Team Bayer Excellence in Communication Awards • Page 10 .

Top level endorsement Bayer Excellence in Communication Awards • Page 11 .

3 workshops .2 countries 100% agreed or strongly agreed that the workshop. Online training 64 managers and champions completed pilot 81% wish to undertake further education 91% want to get more involved in Bayer’s sustainability initiatives 100% thought the sustainability office challenge would be valuable to all employees 91% want to know how they can reduce their personal footprint. Bayer sustainability strategy and their role as a champion were important and valuable. Can we borrow?” Bayer Excellence in Communication Awards • Page 12 . Global feedback “This is fantastic.Results Champions workshops 30 champions .

Pilot online training Bayer Excellence in Communication Awards • Page 13 .

Visual identity and logo Bayer Excellence in Communication Awards • Page 14 .

Improving energy efficiency 1. Tailored platforms for each business Behavioural change ! Bayer Excellence in Communication Awards • Page 15 . Raise Stakeholder Awareness 2. Increase Recycling 2. Increase Water Efficiency 1. Reduce Waste 3. Green Transport 2. Greener packaging 1. Reduce Water 2.Our Environmental Strategy Four focus areas and TARGETS 11% Reduction 10% Efficiency & Waste 10% Production & Operations External 1.

Live. Add montage from guidebook. Bayer Excellence in Communication Awards • Page 16 .Think. Act.

B-Green intranet site Bayer Excellence in Communication Awards • Page 17 .

Guidebook Bayer Excellence in Communication Awards • Page 18 .

Employee Challenge Bayer Excellence in Communication Awards • Page 19 .

Employee Challenge: weekly email teasers Bayer Excellence in Communication Awards • Page 20 .

Now I am in Australia. I will change my habits and only water when allowed to keep my garden green and growing. Bayer Excellence in Communication Awards • Page 21 .9 I love spending time in my garden and have always used sprinklers to keep it green.Ralf Gehring Bayer MaterialScience Photo = 12cm x 11cm or 340px x 312px Planets to maintain lifestyle – 3.

I know it's good for the environment.4 Bayer Corporate & Business Services Photo = 12cm x 11cm or 340px x 312px I haven't replaced all my incandescent bulbs with energysaving fluorescent bulbs. Bayer Excellence in Communication Awards • Page 22 .Vincent Truijens Planets to maintain lifestyle – 3. I know I should. I intend to change them at home.

Rob Hall Bayer CropScience Photo = 12cm x 11cm or 340px x 312px Planets to maintain lifestyle – 3.8 I have gone through thousands of nappies with my one-year old son! I’m not prepared to wash cloth nappies. so … I'll have to repent by clocking up thousands of km on my bike instead! Bayer Excellence in Communication Awards • Page 23 .

I always forget to turn the lights out! I am going to put yellow post-it notes on lights and equipment to remind me to switch off .6 As a Queenslander it seems I don’t like darkness .David Clarke Bayer CropScience Photo = 12cm x 11cm or 340px x 312px Planets to maintain lifestyle – 5.until it becomes a habit! Bayer Excellence in Communication Awards • Page 24 .

Bayer Excellence in Communication Awards • Page 25 . I will put them in the boot of my car. but I NEVER remember to take them into the shopping centre with me.Kirsten Impey Corporate Communications Photo = 12cm x 11cm or 340px x 312px Planets to maintain lifestyle – 3.4 I remember to buy the reusable bags.

Health & Safety Photo = 12cm x 11cm or 340px x 312px Planets to maintain lifestyle – XXX I buy too much water in plastic bottles: it takes a lot of energy to get the bottles to me in the shop. Bayer Excellence in Communication Awards • Page 26 .Jackie Herd Environment. I am going to take a proper bottle from home from now on.

Mark Sargent Consumer Care Photo = 12cm x 11cm or 340px x 312px Planets to maintain lifestyle – XXX Anyone who has seen my office knows that filing is not my strong point. is recycling paper. Neither. unfortunately. Bayer Excellence in Communication Awards • Page 27 . I am going to print less paper.

I will set a timer to make sure I have shorter showers Bayer Excellence in Communication Awards • Page 28 .6 I know that I spend TOO LONG in the shower.Eric Ruggirello Finance & Administration Photo = 12cm x 11cm Planets to maintain lifestyle – 4.

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B-Green launch: CEO Roadshow Bayer Excellence in Communication Awards • Page 30 .

“Enlightening”. “improves Bayer’s reputation”). “A responsible attitude and fully support it”.2 countries (840 total employees) 85% .9 events . B-Green Hub More than 200 suggestions submitted from employees Bayer Excellence in Communication Awards • Page 31 .Results Roadshow 524 employees .5 cities . 95% . 94% found the B-Green DVD relevant to them in their business.launch of B-Green (and Bayer’s focus on environmental sustainability) was highly relevant to them.overwhelmingly positive (“Excellent”. “Great Program”.

foyers. electronic equipment and taps Biodegradable kitchenware Installing ecobulbs Blinds installed to reduce heat transmission Employee suggestion Makrolon sheeting skylights in two warehouses . hallways etc Timers and sensors on lighting. Bayer Excellence in Communication Awards • Page 32 .improve lighting and reduce energy consumption. lunch areas.Examples of ‘small changes’ 56 new eco.) Delamping in carparks. (A reduction of 107 tonnes CO2 equivalent emissions/year.friendly vehicles ordered through the new green policy in May 2009.

not electric dryer Shorter showers Plant vegetable gardens Car pooling Bayer Excellence in Communication Awards • Page 33 . Employee suggestion: install bike racks. Many continue to ride regularly Employees at home Say no to ATM receipts Buy local produce only Catch public transport Hang laundry on the line.Examples of ‘small changes’ Marketing teams are cleaning up databases to reduce mailouts Accounts have organised for all employee phone bills to be distributed online 35 employees joined the “Ride to Work” day.

Science For A Better Life .

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