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news leed ueskLop news leed Moblle 8lghL-hand slde
urlve awareness &
engagemenL of your
message wlLh an
lmage
(Þage posL phoLo ad)
1exL: 90 characLers
[1] [2]

lmage 8auo: 1:1
8ecommended lmage slze: 1200x1200 px
[4]

urlve awareness &
engagemenL of your
message wlLh a vldeo
(Þage posL vldeo ad)
1exL: 90 characLers
[1] [2]

lmage rauo: 16:9
8ecommended Lhumbnall slze: 1200x673 px
[4]

Max vldeo slze, lengLh: 1C8, 20 mln
urlve awareness &
engagemenL wlLh a
message
(Þage posL LexL ad)
1exL: 90 characLers
[1] [2]


urlve cllcks Lo your
webslLe
(Þage posL llnk ad)
ÞosL 1exL: 90 characLers
[1] [2]

Llnk headllne: 23 characLers
lmage rauo: 1.91:1
[3]

8ecommended lmage slze: 1200x627 px
[4]

urlve cllcks Lo your
webslLe
(uomaln ad)
1lLle: 23 characLers
1exL: 90 characLers
lmage rauo: 1.39:1
8ecommended lmage slze*: 100x72 px
noLe: CñslLe u8Ls LhaL are noL connecLed Lo a
lacebook Þages defaulL Lo Lhls ad Lype.
urlve people Lo your
sLore wlLh an oñer
(Cñer Ad)
1exL: 90 characLers
Cñer 1lLle: 23 characLers
lmage rauo: 1.91:1
[3]

8ecommended lmage slze: 1200x627 px
[4]

Mlnlmum requlred lmage slze*: 400x209 px
urlve responses Lo
your evenL
(LvenL ad)
LvenL uLle: 23 characLers
1exL: 90 characLers
lmage rauo: 1.39:1
8ecommended lmage slze: 100x72 px
CeL more llkes for
your Þage
(Þage llke ad)
1exL: 90 characLers
[1] [2]

lmage rauo: 2.7:1
[3]

8ecommended lmage slze: 1200x444 px
[4]

urlve people Lo your
moblle app
(Moblle app ad)
1exL: 90 characLers
lmage rauo: 1.91:1
8ecommended lmage slze: 1200x627 px
[4]

urlve people Lo your
deskLop app
(App ad)
1lLle (App name): 23 characLers
1exL: 90 characLers
lmage rauo: 1.91:1
[3]

8ecommended lmage slze: 470x246 px
[4]

1he recommended lmage slzes are larger Lhan Lhe mlnlmum lmage slzes LhaL render ln Lhe ads Lo ensure Lhe hlghesL resoluuon across placemenLs.
lf Lhe uploaded lmage ls smaller Lhan Lhe above requlred mlnlmum lmage slze, lL wlll noL be posslble Lo run Lhls ad. lor all oLher mlnlmum lmage slzes, Lhe ad wlll run buL wlll
render ln Lhe older/smaller formaL of Lhls unlL (roughly a 100x100px lmage dependlng on Lhe unlL).
lor addluonal resources, please revlew Lhe Ads ÞroducL Culde: hup://mrep.com//SM8/lacebook_Ads_ÞroducL_Culde.pdf
[1] ulsplayed LexL may be longer ln ueskLop news leed placemenL
[2] ulsplayed LexL may be longer ln Moblle news leed placemenL
[3] lmages aL recommended rauo wlll be cropped ln ueskLop 8lghL Column placemenL
[4] 8ecommended lmage slze ls for hlghesL renderlng across all devlces, lncludlng reuna dlsplays. lmage slze ln ad wlll be smaller dependlng on placemenL.
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