MASTERS OF MACHINES

True operational intelligence uses the data generated by machines to access, tune and improve IT and business processes, identify security threats, highlight performance issues and spot emerging customer trends
BOB TARZEY
AN A LY ST WIT H QU OC IRC A

BUSINESSES NEED MORE KNOWLEDGE

82%
of European businesses believe they could benefit from the use of operational intelligence (OI) by collecting, storing and analyzing real-time and historical machine data to gain insights that would not otherwise be available

LEADER OR LAGGARD?
The way machine data is collected and turned into operational intelligence progresses from IT-focussed root cause analysis to real time business insights. Most organizations start at stage one and mature over time through stages 2, 3 and finally 4. The degree to which they achieved this can be thought of their operational intelligence maturity and is expressed as the “OI Index”...

1

SEARCH AND INVESTIGATE
• Capture, store and search machine data • Search and find the root cause of important events • Analyze machine data to find the root cause of important events

2

PROACTIVE MONITORING
• Analyze machine data to notice and manage exceptions before they impact users or service delivery • Use machine data in real time to make decisions about tuning IT systems • Use machine data to provide the business insight

3

OPERATIONAL VISIBILITY
• Use machine data to measure service levels and key performance indicators to better serve the business • Use machine data to gain end-to-end visibility of consumer behaviour and business performance • Examine machine data for general intelligence about customers that would not otherwise be available

4

REAL-TIME BUSINESS INSIGHTS
• Correlate machine data with business data to provide real-time insight • Use real-time analytics from machine data to detect patterns, identify trends and predict outcomes • Provide the business views from machine data analysis that drive real-time decision making with customer, marketing and product-centric insights

IS SIZE RELEVANT?
Some smaller organizations are as capable as larger enterprises; this is due to real need but may also reflect the fact that they may have less complex IT infrastructures. Smaller companies may also be more innovative, for example in gaming, and may have development/IT teams that are more agile than other sectors and potentially more predisposed to using disruptive technologies.

Overall, European companies scored an average of

– between poor and some capability

1.92

Operational intelligence rating by company size across Europe

1.92
Overall

2.13
200 to 1,000 employees

1.80
1,000 to 3,000 employees

1.92
3,000 to 5,000 employees

2.15
Over 5,000 employees

HOW MATURE IS YOUR INDUSTRY?
The “OI Maturity Index” ranges from near zero (no capability at all) to 3 (fully capable in all areas). The index rates their ability to search and investigate, proactively monitor, provide operational visibility, and deliver real-time business insights from big data. When it comes to operational intelligence maturity, industries are ranked in the following order:

2.23

1.98

1.92

TELECOMS

FINANCE

RETAIL, TRANSPORT AND DISTRIBUTION

1.82

1.90

1.91

MANUFACTURING

OTHER COMMERCIAL

GAMING

Telecoms and finance
stand out because they are more ‘transactive’ than other industries, with 111,000 and 66,000 IT-driven transactions per day respectively which generate considerable machine data, compared to an average volume of 40,445

INSIGHT OR BLURRED VISION?
83% of organizations admit that they would like to improve, or aren't currently seeing, real-time business insight from their machine data. Across European businesses, who is believed to have a comprehensive view of their operational intelligence?

Board-level executives

35%

28%
Marketing Managers

56%
IT Managers

27%
Product Managers

METHODOLOGY Quocirca surveyed 380 key decision-makers across Europe in January 2014; 99 from France, 97 from Germany, 93 from the UK, 46 from Sweden, and 45 from the Netherlands.

Infographic by Michael Agar Design | michaelagar.co.uk