RESEARCH STUDY

CONSUMER BEHAVIOUR - RURAL
Product Specification :
FMCG
Soap(s) / Detergent(s)
Toothpaste / Toothpowder
Questions based on FMCG Products

:

Q 1)

Which soap you prefer to use in bathroom ?
____________________________________________________

Q 2)

Which soap / detergent you prefer to use for washing of clothes ?
____________________________________________________

Q 3)

Which toothpaste / toothpowder you normally use ?
____________________________________________________

Q 4)

Where do you purchase these soap(s) or toothpaste / toothpowder ?
Local Retailer(s)
Retailer(s) outside town

Q 5)

What do you see in a product before purchasing ?
Price
Quality
Packaging
Others
________________

Q 6)

How do you feel about a product if it is priced low ?
Comment. ________________________________________________

Q 7)

What do you prefer at the time of purchase ?
Requirement(s)
Social Prestige
Both

If Both, narrate the ratio.
_____________________________________________________________
Q 8)

Q 9)

Your buying behaviour is influenced by ?
Family Members
Relatives
Neighbours
Friends

Retailer

Does your family income play any role in your purchasing power ?
YES
NO

If YES, Comment.
_____________________________________________________________
_____________________________________________________________
Q 10)

What is your family annual income approximately ?
Rs. ___________________

Q 11)

Do you find your preferred products at the retail counter ?
YES
NO

If Not, then mention the other purchase centre.
_________________________________________________________
Q 12)

How many times you visit a specific retail counter ?
In a day
________________times
In a week
________________times
In a month
________________times

Q 13)

Do you advised by the retailer about any product for the use of a
specific brand ?
YES
NO

Q 14)

How frequently you purchase the preferred product ?
Based on Need(s) and Requirement(s)
Weekly
Fortnightly
Monthly
Stock for future

Q 15)

From where you get the information about your preferred product ?
Relatives
Neighbours
Friends
Retailer(s)
Media

If Media, mention the source.
_________________________________________________________
Q 16)

Are you satisfied with the information provided by different concerns
mentioned above ?
YES
NO

Q 17)

Are you satisfied with the information provided by retailers ?
YES
NO

Q 18)

Do you think that you need information and awareness about any
product of your use ?
YES
NO

Q 19)

Are you updated with the information of the product you are using ?
YES
NO

Q 20)

Would you like to switch over to a new product, if it will provide extra
benefits ?
YES
NO

RESEARCH STUDY
CONSUMER BEHAVIOUR – RURAL

(Retailers)

Product Specification :
FMCG
Soap(s) / Detergent(s)
Toothpaste / Toothpowder
Questions based on FMCG Products

Q 1)

:

Do you sell soap(s) / detergent(s) and toothpaste /toothpowder ?
YES
NO

Which brand(s) you offer in the above category ?
__________________________
___________________________
__________________________
___________________________
Q 2)

Which other brand(s) consumer generally demand ?
__________________________
___________________________
__________________________
___________________________
Q 3)

Consumers (Rural) are very sticked to their product or you can easily
convince them for any other product ?
___________________________________________________________
Q 4)

If convinced, How you do it and why ?
_____________________________________________________________
_____________________________________________________________

Q 5)

The information regarding the product given by you is satisfactory for
the consumer or not ?
YES
NO

Q 6)

Which type of consumer visits you often ?
Lower Class
Middle class

Upper Class

Which age group of consumer visits you often and who (male/female)?
__________________________
___________________________
__________________________
___________________________
__________________________________________________________
Q 7)

Q 8)

Are they (rural people) bargain for the product ?
YES
NO

Q 9)

Are the rural people enquire a lot before purchasing any product ?
YES
NO

Q 10)

Are they using the same product / brand again and again.?
YES
NO

How do you promote the new product in market ?
_____________________________________________________________
_____________________________________________________________
Q 11)

What do you think as the decision maker in a rural household regarding
purchase of any product ?
_____________________________________________________________
Q 12)

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