ICICI BANK LIMITED (D-16,SOUTH EXTENSION-II NEW DELHI 110024)

PROJECT TRAINING REPORT

SUBMITTED IN PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION 2010-2011 SUBMITTED TO :
Mr.ABHISHEK DIXIT

SUBMITTED BY:

SUBMITTED

MANAGEMENT DEPARTMENT JAIN COLLEGE, GWALIOR (AFFILIATED TO JIWAJI UNIVERSITY, GWALIOR)

STUDENT DECLARATION

I .. hereby declare that this project training report entitled, MARKETING STRATEGY OF ICICI BANK is carried out by me at JAIN COLLEGE under the guidance of MISS. ANSHUL SHRIVASTAV for partial fulfillment for the award of the degree of, BACHELOR OF BUSINESS ADMINISTRATION at department of Management Jain College, Gwalior (M.P.)

DATE:

(NAME & SIGNATURE OF STUDENT)

..
PLACE: Gwalior.

GUIDE CERTIFICATE

It is certified that the project training report entitled, MARKETING STRATEGY OF ICICI BANK is submitted by Mr. partial fulfillment for the award of the degree of bachelor of business administration at Department of management, Jain College, Gwalior (M.P.). It is a record of candidates own work carried out at icici bank.

(Guide Name) ANSHUL SHRIVASTAV

(Designation & department) H.O.D OF MANAGEMENT DEPARTMENT

ACKNOWLEDGEMENT
The completion of project training report MARKETING STRATEGY OF ICICI BANK entitled gives me an opportunity to convey my gratitudes to all those who have helped me to complete this research work successfully and well within time. I would like to express my deep sense of gratitude to me an opportunity to do my project work at . I am sincerely thankful to my guide for his ideas and suggestions during my project work which inspired me to put in best my efforts in the research work. I would be failing in my duties if I do not express my overwhelming sense of gratitude to Mr. Manoj Jain, Chairman, and Mr.Sanjay Jain & Miss. Mayuri chaudhry, Director, Jain College, and Gwalior (M.P.) I owe utmost thanks, Miss. Anshul Shrivastav Jain College, Gwalior (M.P.) for their valuable suggestions and discussions made throughout my research work. In the last I would like to thanks all individuals known or unknown who have helped me directly or indirectly during the research fellowship period. I must say that all of these great people have done their social job, which I will also like to oblige in form of similar or even better support throughout my

(Name & signature of student)

PREFACE

True learning is born out of experience and observations; practical experience is one the best types of learning that one can remember throughout the life. After four semesters in learning theoretical, aspects of administration & management the day comes to apply these in corporate world in content of modern industrial enterprise that has go through its different phases to achieve that corporate goals. The main object of practical training is to develop practical in specific area like MARKETING STRATEGY OF ICICI BANK .It increases the skill, ability & attitude of a student to perform specific job in many areas . Fortunately, I got golden opportunity to visit and complete my 45 days training at icici bank. Here, I got chance to see thee functioning of icici bank .

INDEX

PARTICULARS
INTRPODUCTION COMPANY PROFILE RESEARCH OBJECTIVE TOPIC DISCRIPTION DATA ANALYSIS FINDINGS SUGGESTIONS CONCLUSION BIBLIOGRAPHY

PAGE NO

01 02-04 05 06-18 19-25 26 27 28 29

Introduction

As one of the largest financial institutions in India, ICICI's overall mission has been to build the capacities of commercial entities and, thereby, enable them to become agents of economic change. We believe that building the capacities of the poorest of the poor to participate in the economy and society is a natural extension of this role. With this in mind, ICICI has been contributing to the social sector for nearly 30 years, mainly by financing and advising organizations working in the development sector. ICICI has a permanent and full-time group, the Social Initiatives Group (SIG), to concentrate on its development-related initiatives. Through the SIG, ICICI seeks to define and effectively fulfill its responsibilities as a corporate citizen. The group believes that education and health are basic prerequisites for all people, especially the chronically deprived, to participate in the larger economy. Universal access to basic financial services, and effective use of appropriate technologies will create greater opportunities for people to participate in the economy in an equitable and productive manner. With this in mind, the group has focused its attention on identifying and supporting initiatives in:

Pre-primary and primary education Health, especially reduction of infant mortality rates Micro-finance Application of information technology and other technologies to facilitate work in the above faster, and reach a wider audience.

Company profile

Objective Of Study

The main objectives of this project are the following:

To study about ICICI BANK and its related aspects like its products & services, history, organizational structure, subsidiary companies etc.

To analyse the financial statement i.e P&L account and Balance sheet of ICICI BANK.

To learn about P&L Account, Balance-sheet and different type of Assets& Liabilities.

To understanding the meaning and need of Balance Sheet and profit and loss account.

The purpose is to portray the financial position of ICICI BANK with the help of Balance sheet and profit and loss account.

To evaluate the financial soundness ,stability and liquidity of ICICI BANK.

VISION AND MISSION

Vision

To be the leading provider of financial services in India and a major global bank.

Mission

We will leverage our people, technology, speed and financial capital to: Be the banker of first choice for our customers by delivering high quality, world-class products and services.

Expand the frontiers of our business globally. Play a proactive role in the full realisation of Indias potential. Maintain a healthy financial profile and diversify our earnings across businesses and geographies. Maintain high standards of governance and ethics. Contribute positively to the various countries and markets in which we operate. Create value for our stakeholders.

Organizational structure

ICICI Banks organisation structure is designed to be flexible and customer- focused, while seeking to ensure effective control and supervision and consistency in standards across the organisation and align all areas of operations to overall organisational objectives. The organisation structure is divided into six principal groups Retail Banking, Wholesale Banking, International Banking, Rural (Micro-Banking) and Agriculture Banking, Government Banking and Corporate Center.

Research objective

 .The main objective of my project is to find the best bank in private sector what are the tools of promotion used by them for the promotion of the company. .To see their organizational structure and their co- ordination. . Their financial position and their ranking in the country . plans and policies towards the attainment of their objective. .Where should I open the account .From where I must take the loan

Topic description

HISTORY

ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was its wholly owned subsidiary. ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering of shares in India in fiscal 1998, an equity offering in the form of ADRs listed on the NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation in fiscal 2001, and secondary market sales by ICICI to institutional investors in fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of Indian industry. The principal objective was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses. In the 1990s, ICICI transformed its business from a development financial institution offering only project finance to a diversified financial services group offering a wide variety of products and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the NYSE.

After consideration of various corporate structuring alternatives in the context of the emerging competitive scenario in the Indian banking industry, and the move towards universal banking, the managements of ICICI and ICICI Bank formed the view that the merger of ICICI with ICICI Bank would be the optimal strategic alternative for both entities, and would create the optimal legal structure for the ICICI group's universal banking strategy. The merger would enhance value for ICICI shareholders through the merged entity's access to low- cost deposits, greater opportunities for earning fee-based income and the ability to participate in the payments system and provide transaction-banking services. The merger would enhance value for ICICI Bank shareholders through a large capital base and scale of operations, seamless access to ICICI's strong corporate relationships built up over five decades, entry into new business segments, higher market share in various business segments, particularly fee-based services, and access to the vast talent pool of ICICI and its subsidiaries.

October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January 2002, by the High Citst of Gujarat at Ahmedabad in March 2002, and by the High Citst of Judicature at Mumbai and the Reserve Bank of India in April 2002. Consequent to the merger, the ICICI group's financing and banking operations, both wholesale and retail, have been integrated in a single entity. ICICI Bank has formulated a Code of Business Conduct and Ethics for its directors and employees.

Award received

2010

2009

2008

2007

2006

2005

2004 Erstwhile ICICI Ltd

2003

2002

2001

2000

1999

1998

ICICI Bank
Ms. Chanda Kochhar, Managing Director & CEO was ranked 11th by Financial Times in The Top 50 Women In World Business Ms.Chanda Kochhar, Managing Director & CEO was ranked 10th in the International Fortune list of 50 most powerful women in business

 ICICI Bank was voted as the Most Trusted Brand among private sector banks in the 2010 Economic Times - Brand Equity Most Trusted Brands Awards and ranked 7th in the list of Top 50 service brands ICICI Bank received the 2010 World Finance UK award for:

Excellence in Remittance Business, Worldwide Excellence in NRI Services, Worldwide Excellence in Private Banking Business, APAC Region

ICICI Bank UK, HiSAVE has been awarded 'Best Online Savings Account Provider 2010 ' by Your Money ,direct consumer awards,UK ICICI Bank UK, HiSAVE has been commended for 'Best Internet Account Provider 2010' and 'Best Fixed Rate Account Provider 2010' by Moneyfacts, an independent consumer finance leading aggregator

Ms.Chanda Kochhar, MD & CEO was awarded the Financial Express Best Banker Award

For the sixth time in a row, ICICI Bank has received the Most Preferred Auto Loan Brand in the Financials Services category at the CNBC Consumer Awards ICICI Bank has won Gold in the Readers Digest Trusted Brands 2010 Consumer award in the Finance category

ICICI Bank amongst the top 3 to receive the FE- EVI Green Business Leaders Award, in the banking industry

 ICICI Bank wins the Asian Banker Award for Best Banking Security System

ICICI Bank is the first and the only Indian brand to be ranked as the 45th most valuable global brand by BrandZ Top 100 Global Brands Report. ICICI Bank has been ranked 1st in the term money category, from a list of 38 leading Banks by the German magazine, Euro. Since commencement of business two years ago in the German market, this is the 5th certification/award including 2 certifications from Stiftung warrenttest (for Savings and Term Deposits) and three "Best Bank" rankings by Euro magazine. Forbes' 2000 most powerful listed companies' survey ranked ICICI Bank 4th among the Indian companies and 282nd globally.

ICICI Bank was awarded The Asian Banker Achievement Award 2009 for Cash Management in India. The Economic Times-Corporate Dossier Annual Survey of India Inc's Most Powerful CEOs featured Ms Chanda Kochhar, MD and CEO, as the most powerful women CEO in India. She was ranked 13th in the overall power list.

ICICI Group Global Private Clients (GPC) has won the coveted 'Euromoney Private Banking Award 2010' for Best Bank in the Super-Affluent Category (USD 500,000 to USD 1 million) - India. The other categories in which GPC picked up awards were: o Fixed Income Portfolio Management o Lending/Financing Solutions

o Precious Metals Investment o Private Equity Investment o Specialized Services - Entrepreneurs o FX/Rates Derivatives Supplier

ICICI Bank wins the Asian Banker Award for Excellence in SME Banking 2009 ICICI Bank won the second prize in the Six Sigma Excellence Awards, conducted by Indian Statistical institute, Bangalore for "Improving Sales for TV Banking business"

Mr.N. Vaghul, Former Chairman, ICICI Bank was awarded the "Padma Bhushan"

Group of companies

ICICI PRUDENTIAL INSURANCE COMPANY

ICICI Life continued to maintain its market leadership among private sector life insurance companies with a market share of 12.71% on the basis of weighted received premium. Life insurance companies worldwide make losses in the initial years, in view of business set-up and

customer acquisition costs in the initial years as well as reserving for actuarial liability. While the growing operations of ICICI Life had a negative impact of Rs. 10.31 billion on the Banks consolidated profit after tax in FY2008 on account of the above reasons, the companys unaudited New Business Achieved Profit (NBAP) for FY2008 was Rs. 12.54 billion as compared to Rs. 8.81 billion in fiscal 2007.

ICICI LOMBARD GENERAL INSURANCE COMPANY

ICICI Lombard General Insurance Company (ICICI General) enhanced its leadership position with a market share of about 29.8% among private sector general insurance companies and an overall market share of about 11.9% during fiscal 2008. ICICI Generals gross written premium grew by 11.4% from Rs. 30.03 billion in fiscal 2007 to Rs. 33.45 billion in fiscal 2008. ICICI General is required to expense upfront, on origination of a policy, all sitscing expenses related to the policy. While ICICI Generals profit after tax for Rs. 1.03 billion in fiscal 2008,a growth of 50.5% over fiscal 2007.The combined ratio is the sum of net claims and expenses as a percentage of premiums and indicates the surplus generated on an annualised basis from the business written during a period (excluding investment income).

ICICI PRUDENTIAL AMC & TRUST

ICICI Prudential Asset Management Company (ICICI AMC) was the second largest asset management company in India with average assets under management of Rs. 543.55 billion for

March 2008. ICICI AMC achieved a profit after tax of Rs. 0.82 billion in fiscal 2008, a growth of 69.7% over fiscal 2007.

ICICI SECURITIES LIMITED

The securities and primary dealership business of the ICICI group have been reorganised. ICICI Securities Limited has been renamed as ICICI Securities Primary Dealership Limited. ICICI Brokerage Services Limited has been renamed as ICICI Securities Limited and has become a direct subsidiary of ICICI Bank. ICICI Securities achieved a profit after tax of Rs. 1.50 billion and ICICI Securities Primary Dealership achieved a profit after tax of Rs. 1.40 billion, in fiscal 2008.

ICICI VENTURE FUNDS MANAGEMENT COMPANY LIMITED

ICICI Venture Funds Management Company Limited (ICICI Venture) strengthened its leadership position in privateequity in India, with funds under management of about Rs. 95.50 billion at year-end fiscal 2008. ICICI Venture achieved a profit after tax of Rs. 0.90 billion in fiscal 2008 compared to Rs. 0.70 billion in fiscal 2007.

Key financial indicators

Board of Directors

Mr. K. V. Kamath, Chairman

Mr. Sridar Iyengar

Mr. Homi R. Khusrokhan

Dr. Anup K. Pujari

Mr. M.S. Ramachandran

Dr. Tushaar Shah

Mr. M.K. Sharma

Mr. V. Sridar

Mr. V. Prem Watsa

Ms. Chanda D. Kochhar, Managing Director & CEO

Mr. N. S. Kannan, Executive Director & CFO

Mr. K. Ramkumar, Executive Director

Mr. Rajiv Sabharwal, Executive Director

Approach

Rather than build departments within a large, monolithic foundation, we have chosen to collaborate with and foster independent, responsive organisations, each with deep expertise in one of the five areas that we believe provide essential elements for inclusive growth: primary health, elementary education, comprehensive access to financial services, strong civil society and environmental sustainability.

The Foundation provides active support and mentorship to each of these strategic partners a strategy we believe will build knowledge and specialisation in each field and ensure long-term impact

Provide supports

ICICI Child Health in Pune, support children in the poorest communities across India to develop to their full potential in the critical first three years of life.

ICICI Elementary Education in Pune, support children in government-run preschools and elementary schools across India to become engaged citizens.

IFMR Finance Foundation in Chennai, seek to ensure that every individual and every enterprise in India has complete access to financial services.

CSO Partners in Chennai, support civil society organisations (CSOs) across India to be more effective by enabling them to tap into new resources and networks

Environmentally Sustainable Finance Group at the Centre for Development Finance in Chennai, we support scalable private and community interventions as well as policies to make India's economy more environmentally sustainable from the bottom up

Amalgamation

Amalgamation of ICICI Bank Ltd. with

Bank of Rajasthan Ltd.

ICICI Bank Ltd. Has made an amalgamation with Bank of Rajasthan Ltd on August 13, 2010. And promises to provide the best service aii the time.

Policies

1. Bank's Deposit Policy

2. Policy of Collection of Cheques/ Instruments

3. Compensation Policy

4. Policy on Collection of dues & Repossession of Securities

5. Policy for Grievance redressal.

6. Policy on Safe Deposit Lockers

7. Policy for settlement in deceased lockers

8. Bank's Code of Commitment to Customers

FOCUS AREA

CHILD HEALTH
Areas of work child survival and development is one of the most urgent and significant challenges to Indias long-term growth, requiring immediate attention.

High levels of preventable child deaths and infant and child under nutrition persist in many parts of India, rooted in and mirroring the poor health and nutritional status of Indian girls and women. The nations indicators of child survival and development are some of the poorest in the world. Such sub-optimal child development has implications for childrens ability to survive, resist infections and learn, often with an irreversibly negative impact on adult productivity and health.

Existing health and nutrition programmes in India suffer from gaps in quality and usually do not reach poor and high-risk populations. The public health system and the Integrated Child Development Services (ICDS) collectively mandated to provide key promotive, preventive and primary care to poor communities face multiple constraints in planning, finance, human resource capacity and community participation.

Elementary Education

As a result of substantial efforts on the part of the Indian government, more than 200 million children from 6 to 14 years old are now enrolled in schools, with more than 70 percent of these estimated to be in government schools. Significant improvements have been made to school equipment and infrastructure, the number of teachers hired and trained, and the number of schools in rural areas. Yet the number of children who are not in school remains high and more than 50 percent leave elementary school before completion.

In addition, despite significant expenditure by the government on schooling, the achievement levels of children in both government and non-government schools are extremely low. We believe that in order to prepare our young people for participation in a modernising India, we must ensure that they receive the quality of education they deserve.

FINANCE Foundation

Asses to finance helps individuals and enterprises to smooth consumption and allocate resources most productively, for example, by allowing them to better manage risk (e.g. insurance) and take advantage of opportunities at different points in time (e.g. saving today to build capital for tomorrow, or taking a loan for an opportunity today). A well-functioning financial system and access to financial services can also enable households to engage with the larger economy by providing payment and settlement systems (e.g. electronic payment systems) and by transmitting price information through the economy. Access to comprehensive financial services is therefore an essential part of the development process and of inclusive growth.

Despite many steps made in the direction of financial access for more Indians over the last five decades (e.g. the nationalisation of the commercial banking system, the introduction of Local Area Banks, Regional Rural Banks and Cooperative Banks) and evidence that financial access can lead to a sharp reduction in poverty, the majority of the Indian population remains without even minimal access to financial services.

In our view, lack of access to financial services represents the most serious impediment to the ability of rural households to attain their full income potential and to smooth their lifetime consumption. Lack of financial access for low-income households sharply reduces their ability to invest in skill building and education, to make optimal occupational choices and to benefit from and contribute to the national growth process.

Data analysis

STUDY OF PROFIT& LOSS A/C

MEANING: It is a financial statement, which shows net loss of a

company for a specified period. The accounting year means calendar year of 12 months or less or more than 12 months.

CONTENTS: This presents the revenues and expenses of a company

and shows the excess of revenues over expenses for profit and vice versa for a loss.

FORMAT:

The Companies act does not provide any specific format

for this account. However it is required to be prepared on the basis of the instructions given in part ii of schedule (vi) of the companies act.

MAIN ITEMS OF PROFIT AND LOSS ACCOUNT

Turnover or sales: The aggregate amount of sales and connected items with the sales such as commission paid to sole-selling agents and other selling agents and brokerage and discounts on sales other than usual trade discount. Depreciation: The amount of depreciation of fixed assets and the arrears of depreciation as per section 205(2) shall be disclosed by way of foot-note

Interest on loans and debentures: Interest on loans and debentures has to be stated separately. It will include the amount of interest paid as well as outstanding. Miscellaneous expenses: In this head items such as rates and taxes,

insurance premium etc., must be stated separately. Preliminary expenses: Such expenses include the costs of formation of a company and since their amount is usually large, it is not desirable to write off them in one year. Provision for taxation: The profit and loss account of a company must be debited with the estimated liabilities for tax on the current profits at current rates of taxation. Unclaimed dividends: It is shown on the liabilities side of the balance sheet under the heading current liabilities . Interim dividends: It is an item of appropriation. It is transferred to the debit side of the Profit and loss appropriation account. Final dividend as an item of the trial balance: This is shown in the debit side of the appropriation section of the profit and loss account. Proposed dividend or final dividend proposed: Since it is an adjustment item, it has to be shown at two places- In the debit side of the profit and loss appropriation account and on the liabilities side of the balance sheet under the head current liabilities and provisions.

Political donations: It must be shown as a separate item in the profit and loss account. Dividend on interest income: This item is transferred to the credit side of the profit and loss account.

Payment to auditors: It must be stated separately. This will include consultancy fee, auditing fees management services etc. Managerial remuneration: This includes the payments made to managerial remuneration directors fee, pension, other allowances and commission.

STUDY OF BALANCE SHEET

MEANING: The balance sheet is a financial snapshot of a company's

condition at a single point in time. A balance sheet contains a listing of the company's asset, liability and Capital accounts. When someone, whether a creditor or investor, asks you how your company is doing, you'll want to have the answer ready and documented. The way to show off the success of your company is a balance sheet. A balance sheet is a documented report of your company's assets and obligations, as well as the residual ownership claims against your equity at any given point in time. It is a cumulative record that reflects the result of all recorded accounting transactions since your enterprise was formed. You need a balance sheet to specifically know what your company's net worth is on any given date. With a properly prepared balance sheet, you can look at a balance sheet at the end of each accounting period and know if your business has more or less value, if your debts are higher or lower, and if your working capital is higher or lower. By analyzing your balance sheet, investors, creditors and others can assess your ability to meet short-term obligations and solvency, as well as your ability to pay all current and long-term debts as they come due. The balance sheet also shows the composition of assets and liabilities, the relative proportions of debt and equity financing and the amount of earnings that you have had to retain. Collectively, external parties to help assess your companys financial status, which is required by both lending

LEARN THE DIFFERENT ASSETS

Current assets: Current assets include cash and other assets that in the
normal course of events are converted into cash within the operating cycle. For example, a manufacturing enterprise will use cash to acquire inventories of materials. These inventories of materials are converted into finished products and then sold to customers. Cash is collected from the customers. This circle from cash back to cash is called an operating cycle. In a merchandising

business one part of the cycle is eliminated. Materials are not purchased for conversion into finished products. Instead, the finished products are purchased and are sold directly to the customers. Several operating cycles may be completed in a year, or it may take more than a year to complete one operating cycle. The time required to complete an operating cycle depends upon the nature of the business. It is conceivable that almost all of the assets that are used to conduct your business, such as buildings, machinery, and equipment, can be converted into cash within the time required to complete an operating cycle. However, your current assets are only those that will be converted into cash within the normal course of your business. The other assets are only held because they provide useful services and are excluded from the current asset classification. If you happen to hold these assets in the regular course of business, you can include them in the inventory under the classification of current assets. Current assets are usually listed in the order of their liquidity and frequently consist of cash, temporary investments, accounts receivable, inventories and prepaid expenses. Cash: Cash is simply the money on hand and/or on deposit that is available for general business purposes. It is always listed first on a balance sheet. Cash held for some designated purpose, such as the cash held in a fund for eventual retirement of a bond issue, is excluded from current assets.

Marketable Securities: These investments are temporary and are made from excess funds that you do not immediately need to conduct operations. Until you need these funds, they are invested to earn a return.

Accounts Receivable: Simply stated, accounts receivables are the amounts owed to you and are evidenced on your balance sheet by promissory notes. Accounts receivable are the amounts billed to your customers and owed to you on the balance sheet's date.

You should label all other accounts receivable appropriately and show them apart from the accounts receivable arising in the course of trade. If these other amounts are currently collectible, they may be classified as current assets.

Inventories: Your inventories are your goods that are available for sale, products that you have in a partial stage of completion, and the materials that you will use to create your products. The costs of purchasing merchandise and materials and the costs of manufacturing your various product lines are accumulated in the accounting records and are identified with either the cost of the goods sold during the fiscal period or as the cost of the inventories remaining.

Prepaid expenses: These expenses are payments made for services that will be received in the near future. Strictly speaking, your prepaid expenses will not be converted to current assets in order to avoid penalizing companies that choose to pay current operating costs in advance rather than to hold cash. Often your insurance premiums or rentals are paid in advance. Investments: Investments are cash funds or securities that you hold for a designated purpose for an indefinite period of time. Investments include stocks or the bonds you may hold for another company, real estate or mortgages that you are holding for incomeproducing purposes. Your investments also include money that you may be holding for a pension fund.

Plant Assets: Often classified as fixed assets, or as plant and equipment, your plant assets include land, buildings, machinery, and equipment that are to be used in business operations over a relatively long period of time. It is not expected that you will sell these assets and convert them into cash. Plant assets simply produce income indirectly through their use in operations. Intangible Assets: Your other fixed assets that lack physical substance are

referred to as intangible assets and consist of valuable rights, privileges or advantages. Although your intangibles lack physical substance, they still hold value for your company. Sometimes the rights, privileges and advantages of your business are worth more than all other assets combined. Other Assets: During the course of preparing your balance sheet you will notice other assets that cannot be classified as current assets, investments, plant assets, or intangible assets. These assets are listed on your balance sheet as other assets. Frequently, your other assets consist of advances made to company officers, the cash surrender value of life insurance on officers, the cost of buildings in the process of construction, and the miscellaneous funds held for special purposes.

FINDINGS

ICICI Bank has voted as the most trusted brand among private sector bank. ICICI Bank ranked 7th in the last of top 50 service brand.

 ICICI Bank recived 2010 world finance U.K award. ICICI Bank promoted e- banking at the high point. Exchange rate of money made convenient to the customer. Interest rate are high at the case of last payment

SUGGESTIONS

Policies should be flexible and trustworthy.

 ICICI Bank should make such type of investment which improve infrastructure of our country. ICICI should invest in the rural areas for rural development. The minimum balance should be that much so that a normal person can continue the account. ICICI interest should be nominal in case of last payment of loan investment. They only charge penalty for the same but donot double the interest rate.

CONCLUSIONS

At last we can conclude that ICICI Bank is the 2nd larest bank in India. And it is voted as the most trusted brand among private sectors bank. ICICI bank has a network of 2510 branches and 5808 ATMS in India. The branch has many subsidiaries in other countries. Recent the bank has a amalgamation with a BANK OF RAJASTHAN LTD. On 13th aug. 2010 .ICICI bank wins world finance award 2010 in 3 catogries. ICICI bank has high interest rate in the case of last payment. It should not be double the bank can charge the penalty . The minimum balance for continuing account in ICICI bank is high. So it should be that much nominal so a middle class person can continue the account.

BIBLIOGRAPHY

 NEWSPAPER MAGZINES WWW.ICICI BANK.COM BOOKS