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Running Head: similarities and differences between quantitative and qualitative research

Similarities and differences between quantitative and qualitative research


Quantitative research hugely used for methods such as questionnaires and surveys with several questions and answers that respondents tick from a predefined selection. Quantitative research is very reliable in terms of how it’s reaching out such as through the post. Quantitative research Quantitative researches deals with logical and also with data-led operations to provide the measure of what people think in a practical and numerical perspective. The results can be measured in the feeling such as “agree” “disagree” or the numbers such as scales out of 10. Qualitative research is hugely led with discussion around certain concepts or ideas with questionnaire. If you are carrying out research. make sure that you have a fair cross section of respondents and that you have enough of them to provide a greater range of reliable data. Participants are supported to explain or describe their reasons for having certain responses which can reveal underlying motivations. associations and behavioral triggers. . conducted face to face or over the telephone. they consider and their certain choices. online or even over the phone. qualitative research is more specifically on how people feel. Quantitative research can gather a huge amount of data that can be easily created and manipulated into reports for analysis. Qualitative Research Unalike quantitative research which depend on numbers and data.Running Head: similarities and differences between quantitative and qualitative research Research is divides into two kinds: Qualitative research and Quantitative research. The most general forms of qualitative research consist of specific groups relevant to the target market or one to one interviews.

Both kinds ask questions though in different ways to be able to arrive at the desired answers. Qualitative Research is primarily subjective in approach as it to understand human behavior. Qualitative research aims to get a better understanding through the experience. still have a many similarities. Both the methods are used to collect accurate research that is not biased and the researcher gets the exact right information. Researchers have the goal to become subjectively immersed in the subject matter in this type of research method. Sampling Usually a less number of non- Usually a large number of . Both are different.Running Head: similarities and differences between quantitative and qualitative research Qualitative Research is abstract for beginning stage of research projects. generate ideas and hypotheses for later quantitative research Quantitative Research To quantify data and normalize results from a sample for the population of interest to measure the occurrence of various views and opinions in a chosen sample. Differentiate between Qualitative and Quantitative research: Qualitative Research Purpose To gain knowledge of fundamental reasons and motivations to provide perception into the setting of a complications. reporting and conversations. Similarities: Qualitative and Quantitative are both categories of research used by researchers.

g. on-street or telephone interviews.Running Head: similarities and differences between quantitative and qualitative research representative cases. Statistical data is usually in the form of tabulations (tabs). . individual interviews and group discussions. Develop an initial understanding and sound base for further decision making. Randomly selected respondents. Conclusion Investigate and/or investigative. Respondents selected to fulfill a given quota. Data analysis It is Non-statistical. cases representing the population of interest. Findings are conclusive and usually descriptive in nature. Data collection Consists of both unstructured or semi-structured techniques e. Consists only structured techniques such as online questionnaires. Used to recommend a final course of action. Findings are not conclusive and cannot be used to make generalizations about the population of interest.

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