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CARLY SMITH

1805 RUFFS MILL ROAD, BEL AIR, MD 21015 | csmith71@icloud.com | 443-617-3020 Strategic communications professional who loves marketing, event planning and social media. I am a hard-working individual who has excelled in time management and exceeding expectations.

RESIDENT ASSISTANT WEST VIRGINIA UNIVERSITY RESIDENTIAL EDUCATION EXPERIENCE
AUGUST 2012-MAY 2013

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Advised freshman living in the dorms and assisted them in adjusting to college. Created programming and advertised programs and events while recruiting attendees. Completed community service projects & fundraised for many events, including Relay for Life.

RESEARCH ASSISTANT WEST VIRGINIA UNIVERSITY PLANT AND SOIL SCIENCES
AUGUST 2012-MAY 2013

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Assisted in research regarding sheep, consumption & growth of grass on the University Farms. Sorted samples and recorded data while gaining skills in research and data analysis.

SOCIAL MEDIA AND PROMOTIONS SPECIALIST INSANITY 4X4 OFF ROAD TEAM
FEBRUARY 2013-JULY 2013

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Handled social media (Facebook and Twitter) & promotional material for a local organization. Worked in promotions through booths, brochures and local advertising to help gain members. Club gained several new members & many new social media followers as a result.

ADVERTISING AND MARKETING INTERN GIRL’S LIFE MAGAZINE
MAY 2013-JULY 2013

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Spent 9 weeks interning at a national, award-winning magazine in Baltimore Handled @girlslifemag and @glbuzz Twitter accounts, used HootSuite to tweet daily. Contributed to staff advertising meetings. Wrote advertorials and sent out media kits to agencies and brands. Handpicked to be the Client Support Captain at the first GL Fashion Bash, handled my own team of interns and assisted large clients, such as COVERGIRL, MLB, NFL, and Kaiser Permanente. Gained skills in special event planning and flawless execution.

ADVERTISING CONSULTANT WEST VIRGINIA UNIVERSITY MOUNTAINEER WEEK
SEPTEMBER 2013-DECEMBER 2013

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Create flyers, ads, and press releases for events held during Mountaineer Week. Work on tight deadlines and assist clients in every way by advertising events until the day-of.

MARKETING AND PUBLIC RELATIONS INTERN WINDPAX, LLC.
SEPTEMBER 2013-FEBRUARY 2014

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Aided in the creation of a media kit & press releases for a start-up company. Create a pre-launch buzz & supported marketing for the national Kickstarter campaign of the product.

ARTS & ENTERTAINMENT THE DAILY ATHENAEUM
SEPTEMBER 2013-PRESENT

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Cover local concerts & events and review entertainment content for pleasure reading. Contribute story ideas to each meeting and work on tight deadlines to produce high quality content.

EDUCATION

WEST VIRGINIA UNIVERSITY, MORGANTOWN, WEST VIRGINIA
BACHELOR OF SCIENCE DEGREE IN JOURNALISM, ADVERTISING MAJOR

I am a senior advertising major and a Spanish minor at WVU. I will be completing my program as a threeyear graduate in May 2014. My cumulative GPA is 3.58. I am the VP of the WVU Archery Team. I am a member of the WVU Chimes Junior Honorary & The National Society of Leadership and Success. I was the Fundraising Chair & Secretary for Hall Council. I am also a member of Autism Speaks U.

SKILLS

Copywriting, event planning, media research, fundraising, data analysis, public relations, campaigning, strategic social media, product placement, editing, media ethics, law, and many other aspects of advertising and marketing. I am experienced with Windows, Mac OSX, Microsoft Office, Adobe Suite, Pixelmator and Google Analytics. I am trained to use Qualtrics research system. I have designed logos and mock advertisements for two businesses that competed in the West Virginia State Business Plan competition. I am also familiar with website design.

REFERENCES

ZACARY TARDIFF, RESIDENCE HALL COORDINATOR BROOKE TOWER
WEST VIRGINIA UNIVERSITY

(304) 293-4372×14040 KELSEY HAYWOOD, MARKETING MANAGER
GIRL’S LIFE MAGAZINE

(410) 426-9600

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