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Lisa J.

Harriman
Southern MD, Washington DC, Northern VA Cellular (703) 655-7900 lisa@ljharriman.com
Strategic Marketing Management Professional Relationships Leadership Communications

Strategy

Lisa has provided Marketing, Sales and Project Management consulting to Cyntelix since 2002 in both commercial and government markets. She has consistently proven over time to be an excellent balance of strategy and creativity. - Hans Gijsbertsen, Founder and CEO of Cyntelix Lisa is a dedicated professional who quickly develops and maintains the respect of those who work with her. She is very talented at pulling together effective, targeted and well integrated marketing programs - David Blide, Associate Publisher at Institutional Investor I engaged Lisa's firm as a closely held partner in jointly proposing and delivering complex Network & Systems Management solutions to my largest and most demanding Corporate Account customers. Her technical marketing and sales prowess was exceeded only by her complete dedication to customer satisfaction, which consistently "set the record". - Jim Woods, Solutions Architect and Retail Industry Sales, Hewlett Packard

Professional Experience
TechAscent Inc. & TechAscent Communications, Inc. Owner/Consultant February 2001 Current Contracts Demonstrating Breadth of Experience Include: MDG Performance Marine / Londontowne Marina Edgewater, MD Current project: Consumer Marketing MDG and Londontowne had no formal marketing, two dysfunctional web sites and random direct mail and advertising Developed initial marketing strategy including image development, logo design, customer relationship plan and expansion/retention communication plan Web redesign from non-functional static sites to dynamic, Joomla based content management framework Customization, deployment and population of a customer relationship management system built on ACT! And integrated with Swiftpage to support e-marketing campaigns Prospect mapping and communications planning MicroSystems Automation Group Falls Church, VA Government Program Marketing & Change Management MSAG was awarded a contract to perform a major program redesign of a twenty year old DOL/DOD/VA military to civilian mandatory employment transition program. Provided marketing and communications strategy meeting contract requirements Assisted with change management section and participated in overall program review Pivotal IT Reston, VA IT Operations Research Pivotal IT was contracted to conduct an independent feasibility study for Highmark Blue Cross & Blue Shield, Network & Infrastructure Management regarding insourcing/outsourcing of transactional printing, commercial printing and hosted repository services. Conducted detailed feasibility study which involved extensive interviews with industry analysts, selected vendors, and internal management

Study included cost/quality metrics and comparison, recommendations and mini RFP for 5 designated major vendors. Results were both documented and presented. Tavve Software RTP, NC Network Security: Marketing & Public Relations Unique marketing situation due to the proprietary nature of the product and strict nondisclosure of clients. Conducted competitive research and target marketing strategy Held confidential customer interviews resulting in report on customer experience, perception and product performance Developed industry expert public relations program to establish trust and confidence in company technology and expertise Lyons Commercial Data, Div. of Autoscribe Corp. Gaithersburg, MD Financial Services: Division General Manager & Internal Applications Manager Entrepreneurial CEO with high turn-over financial services business needed an interim divisional manager as well as a manager for the corporate internal applications group Served as divisional manager exceeding goals by doubling capitalized revenue keeping EBITDA steady. Provided management of corporate internal applications group and implementation of Agile/Scrum management processes Wrote and negotiated company contracts and conducted feasibility studies for funds verification and foreign currency exchange programs Implemented management by objectives program Thomson Prometric Baltimore, MD (Global) Professional Testing & Certification: Global Marketing Strategy & Budgets In preparation for the sale of the Prometric Division, a detailed global marketing plan & budget were needed, as well as an internal/external communications strategy for release of information during the transition Delivered marketing plans including staff structure and budgets for 7 business units in EMEA, APAC and the Americas Developed a communications plan and hired a public relations manager for the transition Medical Imaging Diagnostics McLean, VA Medical Imaging Facilities: Corporate Mktg. Mgmt. MIDI LLC, headquartered in McLean, VA owned and operated 21 medical imaging facilities across the United States, each with its own marketing manager. They needed marketing and sales management at the corporate level to drive consistency across the centers. This was a one year contract, with a one year extension Marketing continuity and automation through national CRM and web based ordering/fulfillment systems Developed and implemented expansion and retention programs including physician/patient education programs Initiated branding and Collateral development including creative management and content development Cherry Engineering Support Services, Inc. McLean, VA Program Management for Social Security program Social Security Ticket to Work Program Manager for Recruitment and Outreach.

Lisa J. Harriman

http://www.ljharriman.com

703.655.7900

Implemented pipeline recruitment process for 7 member recruitment team, more than doubling the programs employment networks Managed new contracts and developed employment network training and qualification program

Executive Experience
Ultraprise Corporation Fredericksburg, MD/ Dulles, VA Secondary Online Mortgage Market Exchange Vice President, Marketing 2000 2001 Transitional executive marketing leadership during the sale of the company. 7 full time staff, $2.4M budget, and 2 agencies. Increasing awareness and customer confidence in platform as well as managing investor relations and positioning for acquisition Worked extensively with industry analysts and the executive team contributing to the preparation of documentation to complete the acquisition process HSO Global Dulles, VA/ The Netherlands IT Consulting for ERP/SCM/CRM Vice President, Marketing 1999-2000 Challenged by the impending sale of Baan and industry speculation regarding its future, HSO sought to diversify its consulting offerings. Major driver in risk diversification and expansion initiative, responsible for formation of partnerships and strategic relationships with major SCM and CRM vendors 3 full time staff, $2 M budget. Focus: diversification and customer acquisition and retention InoTech Fairfax, VA Systems & Network Management Director/Vice President, Marketing 1994-1999 All marketing for bootstrap start up to Inc. 500 Fastest Growing Company (CAGR 175%) and the sale of the $18M consulting company Established and managed corporate relationships within Hewlett Packard, and other vendors Managed all marketing operations, product marketing, branding, public relations, communications, events, lead generation and web-based activities Held inside sales, human resources and quality assurance management roles

Early Experience
Sprint - Backbone Engineering, Internet Security Account Administration MCI - State Government & University Systems, Marketing & Communications Manager Corporate Edge - Marketing Communications & Business Development Consulting City of Littleton, Colorado Economic Development Specialist Colorado Center for Software Engineering Marketing Director McDonnell Douglas Communications International Market Research State of Colorado International Trade Office Governors Grant Position National Conference of State Legislatures Arts, Tourism and Cultural Resources Project Research

Lisa J. Harriman

http://www.ljharriman.com

703.655.7900

Education
AA degree BSBA degree Graphic Design Marketing Stephens College, Columbia MO Colorado Technical University: Magna Cum Laude

Advanced Course in Social Media, e-Marketing Association

Professional Activities
American Marketing Association Washington DC and Baltimore Chapters Women in Technology Past Mentor/Protg Steering Committee and Mentor, Current member

Lisa J. Harriman

http://www.ljharriman.com

703.655.7900