Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout the [1] world.

It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee. In 2013, Coke products could be found in over 200 countries worldwide, with consumers downing more than 1.8 billion company beverage servings each day.

HISTORY OF COCA-COLA

JOHN PEMBERTON The world has changed in many ways since pharmacist; John Stith Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. The name and the product mean so many things to hundreds of Millions of consumers around the globe. Coca-Cola products are served more than 705 million times every day, quenching the thirsts of consumers in more than 195 countries in every climate. That's a long way to come after such a modest beginning. May1886 - Pemberton concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He first "distributed" the new product by carrying Coca-Cola in a jug down the street

Whether by design or accident.The Coca-Cola Company was sold after the Prohibition Era to Ernest Woodruff for 25 million dollars. Within four years. Mr.Sales of Coca-Cola averaged nine drinks per day. who would be president for six decades.Atlanta entrepreneur Mr. consumers could enjoy a glass of Coca-Cola at the soda fountain. 1928 .Sales of bottled Coca-Cola surpassed fountain sales for the first time. 1917 3 Million Coke's sold per day. 1943 On June 29. Woodruff's leadership took the business to unrivaled heights of commercial success.The Coca-Cola Company was sold a group of investors for $25 million. 1923 . Red has been a distinctive color associated with the No. During the Woodruff era.300. 1891 . suggested the name and penned. "COCA-COLA" is the world’s most recognized trademark. He gave Coca-Cola to his son. making Coca-Cola an institution the world over. That first year. in the unique flowing script that is famous worldwide today. Frank M. producing a drink that was Proclaimed "Delicious and Refreshing. shipped in bright red wooden kegs. an urgent cablegram arrived from General Dwight Eisenhower's Allied Headquarters in North Africa. He said that costs and location did not matter. Pemberton's partner and bookkeeper. 1886 . . Candler's merchandising flair helped expand consumption of Coca-Cola to every state and territory. Carbonated water was teamed with the new syrup. requesting 10 Coca-Cola bottling plants to serve American servicemen overseas. Candler had acquired complete ownership of the Coca-Cola business for $2. Eventually. Robert Woodruff. Robinson. Dr. he supplied 5 billion bottles to the service. 1927 . 1 soft drink brand ever since. 64 plants were set up during WWII." Dr. 1919 . For five cents. Pemberton sold 25 gallons of syrup.The first Coca-Cola radio advertisement.to Jacobs Pharmacy. Pemberton was forced to sell because he was in a state of poor health and was in debt. Woodruff made a promise to the armed forces of the United States to supply Coca-Cola to every serviceperson.

The company also started its advertisement with new slogan of "Always Coca-Cola".In 1945. the unique contour bottle.. 1961 . Currently Coca-Cola is advertised on over five hundred TV channels around the world.Coca-Cola exceeds 10 Billion cases sold worldwide.The two liter bottle was introduced. Coca-Cola became the first independent operator in Soviet Union. They put 4 million dollars of research to come up with the new formula. Coke was consumed aboard the Space Shuttle Discovery -. sales volume was increased to 6 million Coke’s bottles per 1950 . The Coca-Cola Company made what has been known as one of the biggest marketing blunder. . In 1995. . They stumbled onto a new formula in efforts to produce diet Coke. day. familiar to consumers everywhere. In 1971. In 1993 .S. The song "I'd like to Buy the World a Coke" was released. Patent and Trademark Office. In 1977.Sprite was introduced. Diet Coke was introduced in July. . is granted registration as a trademark by the U. In 1988. In 1985. an honor awarded to only a few other packages 1978 . and during that same year the company also introduced plastic bottles In 1982.Advertising on the television began.marking the third trip into space for Coca-Cola and the first for Diet Coke.

Sales of Coca-Cola and other Company products exceed 1 billion servings per day. The Coca-Cola Company sponsors the Winter Olympics in Nagano. For more than 65 years. niacin. Coca-Cola Zero. On March 21.In 1996. The Summer Olympics was held in Atlanta. it announced another diet product. Georgia. and zinc. marketed as "Diet Coke Plus”. Coca-Cola has been a sponsor of the Olympics. In 2005 they planned to launch a Diet Coke product sweetened with the artificial sweetener sucralose. In 1998. . Coca-Cola began to sell a new "healthy soda": Diet Coke with vitamins B6. New products Citra and Surge hit the market. marking the 70th anniversary of the Company's Olympic partnership. sweetened partly with a blend of aspartame and acesulfame potassium. B12. the same sweetener currently used in Pepsi One. He was the tenth chairman of the board in the Company's history. In 2007. magnesium. complete with a hundred-foot-tall Coca-Cola contour bottle. And M. Japan. World of Coca-Cola Las Vegas opens. In 1997. the home of Coca-Cola. Douglas Ivester was named chairman of the Board of Directors and chief executive officer of The Coca-Cola Company. 2005.