Introduction of Coca-Cola

The Coca-Cola Company is the world’s largest beverage company, The Coca-Cola Company markets four of the world’s top-five soft-drink brands—Coca-Cola, diet Coke, Sprite and Fanta. And now currently the company has offered two new products in this market, Sprite 3G and Fanta Citrus. Sprite 3G is doing its business successfully and meeting the expectations of the management by capturing market share of “Dew” quickly but on the other hand the second newly introduced product is not meeting the expectations and still struggling to find out a proper place in the market but it is expected that the company may stop its production of this product in near future. Their beverage offerings encompass nearly 400 brands, including coffees and teas, juices and juice drinks, sports drinks and waters as well as carbonated soft drinks. With operations in more than 200 countries, they have a diverse workforce of approximately 50,000 individuals. Together with their subsidiaries and bottling partners, they strive to be an integral and contributing member of each of the communities where they operate. The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, with world headquarters in Atlanta, Georgia. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverage bases for Coca-Cola, the Company's flagship brand, and over 230 other Company soft-drink brands are manufactured and sold by The Coca-Cola Company and its subsidiaries in nearly 200 countries around the world.

History of “The Coca-Cola Company”
Dr. John Stith Pemberton invented Coca-cola in 1886. It was the doctor’s second drink with coca leaves and the kola nut as a basis. The doctor’s first coca leaf drink, Pemberton's French Wine Coca, was actually an imitation of Vin Mariani, a coca-wine drink invented by Angelo Mariani in 1883. Although there were several imitators of the French Coca-Wine, Pemberton's formula was superior. He was actually quoted saying "I believe that I am now producing a better preparation than that of Mariani." Pemberton was not very good health, not to mention he was a morphine addict. So in 1887 he began to sell parts of the company off. On July 8th he sold a third of the company to Willis Venable and another third to George Lowndes. Either man had the time to market, make or sell Coke so they sold their portion of the company to Woolfolk Walker and his younger sister Margaret Dozier. Dozier owned two-ninths and Walker four-ninths of the formula rights. Now here is where it gets interesting. Venable somehow disposed off his portion of Coca-cola twice. During some time in 1887, he gave his share of Coca-cola to

" Things got a little sticky for a while with Charley Pemberton (John's son) claiming his right to the drink. another milestone was completed. Walker and Dozier officially owned the formula of Coca-cola. In early October 1887 Pemberton ran a blind ad looking for additional investors. Asa Candler had legal rights to Coca-Cola. a modified cola with celery extract. 1888. He acquired the drink in return for debts owed him by certain "gentlemen. 3 million Coke’s bottles were sold per day and it was also observed that had become the world’s most recognized trademark. After this the main events and improvements in this firm are summarized below: In 1906. Bloodworth. owner of Jacobs' Pharmacy. Murphey and E.C. but continued with his work. He was developing a new drink. He was calling himself the drink's sole proprietor by May 1. Candler & Company ownership. This kicked off two coke clones by the names of: Yum Yum and Koke. Their names were J. At this point Pemberton.Joseph Jacobs. A. Pemberton died on August 16.000. 1889.H. Candler served as a pallbearer at Pemberton's funeral and spoke very highly of him. Pemberton felt I was one of his best friends in town. He was able to get three investors with this ad." Exactly two weeks after Pemberton died Candler bought the remaining interest of Walker and Dozier for $1. Candler some how acquired control of the company later in the month of December although he probably didn't own any part of the company until 1888. Mayfield. In later years he was quoted saying "Why. It was launched in two countries simultaneously. The drink was never finished. In late December the three new partners moved to Atlanta. an ambitious Atlanta druggist. Cuba and Panama. . He took $2. In 1917. Coca Cola was launched outside the United States for the first time. By the turn of the century Candler would become one of the wealthiest men in Atlanta and Coca-Cola would become the most popular soft drink in America. Pemberton grew even more ill. but several others had interest in it.000 from each of them. Enter Asa Candler. I suppose Dr. With the exception of the Walker. ready to produce all of Pemberton's wonderful medicines.O.

a motion-picture star. In 1940. In 1961. the first novel about Coca-Cola. .In 1925. In 1950. In 1927. In 1934. In 1952. William T. Campbell wrote “The Big Beverage”. and Olympic champion swimmer. In 1943. sales volume was increased to 6 millions Coke’s bottles per day. requesting 10 Coca-Cola bottling plants to serve American servicemen overseas. 64 plants were set up during World War2. In 1960. appeared on a metal serving tray for Coca-Cola. an urgent cablegram arrived from General Dwight Eisenhower's Allied Headquarters in North Africa. Advertising on the television began. In 1929. Johnny Weiss Muller. and Maureen O'Sullivan. Coke was introduced in a size of twelve ounces. Currently Coca-Cola is advertised on over five hundred TV channels around the world. another product of the Coke was introduced “Sprite”. Coca Cola was firstly advertised through radio. Coca-Cola was made available through vending machine The Coca-Cola bell glass was made available. Coke was operating in more than 40 countries of the world. Eventually. On June 29.

Coca-Cola became the first independent operator in Soviet Union. Coke was consumed aboard the Space Shuttle Discovery -. familiar to consumers everywhere.S. Georgia. In 1995.In 1971. They put 4 million dollars of research to come up with the new formula. a very famous song "I'd like to Buy the World a Coke" was released. company launched the product in plastic bottles and in the same year large size of two litters was also launched. Patent and Trademark Office. Coca-Cola has been a sponsor of the Olympics. In 1993. is granted registration as a trademark by the U.marking the third trip into space for Coca-Cola and the first for Diet Coke. In 1985. Fifteen hundred employees moved to the new corporate headquarters in Atlanta located on North Avenue. an honor awarded to only a few other packages In 1978. They stumbled onto a new formula in efforts to produce diet Coke. Coca-Cola completed another milestone by increasing their sales volume to 10 billion cases worldwide. In 1979. the unique contour bottle." In 1982. The Summer Olympics was held in Atlanta. In 1996. In 1988. . The new corporate headquarters came to be known as "The Tower. the home of Coca-Cola. Diet Coke was introduced in July. For more than 65 years. In 1977. The Coca-Cola Company made what has been known as one of the biggest marketing blunder. The company also started its advertisement with new slogan of "Always Coca-Cola".

But still a very huge share of this market is still uncovered. South West Asia region includes: Pakistan. Pepsi and Coke.In 1997. But in covered areas. Double Cola. He was the tenth chairman of the board in the Company's history. world is divided into various regions. are still considered as inferior on basis of quality. Beverage Industry in Pakistan The beverage industry of Pakistan has become a play ground for many firms like Coke. product quality. A huge part of the market is still unable to differentiate between these two products and they are considered as perfect substitute of one another. RC Cola. World of Coca-Cola Las Vegas opens. The Coca-Cola Company sponsors the Winter Olympics in Nagano. Gourmet Cola and many others newly introduced local companies. New products Citra and Surge hit the market. Introduction to Coca-cola beverages Pakistan Limited (CCBPL) Coca Cola is being produced and sold in most of the countries of the world. availability. Philippines. complete with a hundred-foot-tall Coca-Cola contour bottle. The newly introduced brands are still disabling to find a stable position yet and still most of them are not considered as real competitors of these two players on any base. For better control. marking the 70th anniversary of the Company's Olympic partnership. Amrat Cola. But only two companies share most of the market share. Hong Kong. Japan. India. Thailand. Pakistan is the part of South West Region. These two companies jointly are enjoying a market share of more than 90%. Maldives Coca-Cola beverages Pakistan limited (CCBPL) is responsible for all operations about production and sale of coca-cola brands in Pakistan. Amrat Cola. On the other hand the other new brands like Gourmat Cola. Burma. Douglas Ivester was named chairman of the Board of Directors and chief executive officer of The Coca-Cola Company. And M. and Makkah Cola etc. Pepsi. CCBPL units in Pakistan . This is one of the reasons why these brands are still unable to create their market and capture the share of these two giants of the industry. it can be said both the dominant companies are facing very stiff competition from each one another. The positioning of these two well-known brands is almost same. visibility or promotion.

The bottlers. which is the largest single Coca-Cola bottler in North America and Western Europe . distribute and merchandise Coca-Cola in cans and bottles to retail stores and vending machines. now known as sparkling drinks) sold in stores. restaurants and vending machines in more than 200 countries. MISSION: Our Roadmap starts with our mission. Introduction Coca cola is a cola (a type of carbonated soft drink.         Karachi Rahim Yar Khan Multan Lahore Faisalabad Gujranwala Rawalpindi Peshawar 1. Such bottlers include Coca-Cola Enterprises. Originally intended as a patent medicine when it was invented in the late 19th century by john Pemberton. which is enduring. It declares our purpose as a . whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20 th century. The bottlers then sell. The company actually produces concentrate. produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. who hold territorially exclusive contracts with the company. These units are situated in eight cities of Pakistan.The Coca-Cola Company also sells concentrate for fountain sales to major restaurants and food service distributors. It is produced by the Coca –Cola Company and is often referred to simply as Coke.There are eight units in Pakistan for production and selling of coca-cola brands. which is then sold to various licensed Coca-Cola bottlers throughout the world. Coca-Cola was bought out by businessman Asa Griggs Candler.

fruit juices and bottled mineral water. together we create mutual.... enduring value.  Productivity: Be a highly effective. The Company is always looking to innovate .company and serves as the standard against which we weigh our actions and decisions.  To create value and make a difference.  To inspire moments of optimism and happiness. lean and fast-moving organization.  Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.  Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.  People: Be a great place to work where people are inspired to be the best they can be.  Partners: Nurture a winning network of customers and suppliers.  To refresh the world. quality growth. PRODUCT PROFILE DIFFERENT BRANDS OF COMPANY The Coca-Cola Company offers a wide range of products to the customers including beverages. WINNING CULTURE: Our Winning Culture defines the attitudes and behaviours that will be required of us to make our 2020 Vision a reality.  Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. VISION: Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable..

The Coca-Cola Company has a wide range of products  In the Cola Section:  In the Lemon Section  In the Orange section:  In the mango section: . either complete new products or new ways to bottle or pack the existing drinks.and come up with.

 In the juice section :  In the Soda Water and Bottled Mineral Water section: .