We have gathered invaluable practical experience and knowledge from the project. We welcome any question you might have about the report. Here is an attached copy of our report on “Match making Services”. Thank you for giving us the opportunity to work as a team on this interesting report. The main purpose of the report is to know about service marketing. Sincerely.LETTER OF TRANSMITTAL April 09. 2014 SSM Sadrul Huda Assistant Professor Department of Business Administration East West University Dhaka Subject: Submission of group report Dear Sir. This report has been done as per your instruction and the requirement of MKT-412 course. We tried our level best to make the report as informative and comprehensive as possible. Mahfuzul Islam (2010-3-10-204) .

Their invaluable suggestion and information have taught us much and as a result our preparing this report has been a very positive and uplifting experience. Without his support and faith in us it would not have been possible to complete and submit this report. encouragement and suggestions throughout the entire MKT 412 course. SSM Sadrul Huda for his invaluable guidance.Acknowledgements We would like to thank first Almighty Allah for giving us the patience and the ability to work hard with tremendous devotion. First and foremost thanks to our Course Instructor. We are deeply indebted to our group members without whom this report would not have been a success. .


If heart matching does not pick the right people.000 potential customers. the business will not progress. and 36-60 year olds. Having two distinct large groups that heart matching can market its services to indicate an exciting market opportunity.Executive Summary Heart matching is a new company that offers Denver area singles computer-based matchmaking service heart matching will target two distinct market segments. Heart matching has identified three keys to success which will be closely monitored. Heart matching services must appear to be effective to appeal to the older age group which has a 11% growth rate and 64. Heart matching services must appear hip and cool in order to be popular with the younger age group which has a 9% annual growth rate and 54. 20-35 year olds. .000 possible customers. The second is to pick right matches. Heart matching is compiling extensive market research to provide it with accurate information regarding its target market. The first is to know the market. The last is to ensure sustainable profits. Heart matching will be run with a longterm vision.

Firstly. Then. We have faced difficulty in understanding . He instructed us well enough how we can proceed to properly prepare the term paper.Origin of the report This term paper on “Service marketing on Match making” is a partial requirement of our MKT-412 course. Below are some limitations we have faced: 1. Finally. Then we analyze the information and review some related literature. Methodology This report is mainly based on information collected from internet. All the needed information was not available. 2. 3. Limitation This topic is not free from limitations. The topic is so rear so find difficulty to all area of information. we search a list of required information. we determine the information we need to complete the report. we arranged the information in a structured format. The topic has been assigned and supervised by our respected course instructor SSM Sadrul Huda.

This company will be established by our four group members. Heart matching will find out client data from different sector. .Company Profile Heart matching is a new company.

outstanding customer service. and the most predictive matchmaking services available. This will be achieved through reasonable pricing. Vision Our vision is a world where the search for a life-partner is as fulfilling as the journey with a soul-mate. .Mission It is Heart matching mission to provide the finest matchmaking services.

by making logical connections with people's characteristics and likes and dislikes. makes an estimate as to who might be a good match for this person. Customers fill out a comprehensive questionnaire/survey and the computer.Services Heart matching offers computer based matchmaking services. The following information is some of the information captured by the survey (please note that this is not an exhaustive list):         Activities enjoyed Interests Sports Hobbies Age Education Religious preferences Occupation . choose a good date for the person. at least from the level of the information provided by the applicants. The value of the computer is that once a relevant survey has been developed the computer can quickly and accurately make comparisons between applicants and is accurate in its predictive ability.

The last type of competitor is the traditional matchmaker services like the Date MatchMaker that relies on an agency to capture information regarding the applicants and then makes the matches on their own. .000. 20-35 year olds and 36-60 year olds.Market Analysis Summary Heart matching has identified two distinct market segments. 53% have at least some college education. The second group is similar to the first however it is not Internet-based. Heart matching will target each group distinctly. In terms of potential customers. 23% have a graduate degree. The first style of online personal classified such as ghotockvai.tk85. Would prefer not to meet people in the typical place people of this age group meet others. Recognizing that each group has different goals in a matchmaking service and respond differently to marketing messages. it relies on newspaper ads as the medium form. Demographic and assorted details include: 20-35 year olds:       Incomes of tk 35. These segments are identified by age. the elder group contains more potential customers. Heart matching is competing against one styles of competitors. These segments are identified by their age.000.1 Market Segmentation Heart matching has segmented their market into two distinct segments. 4. Enjoy spending time with friends. Have friends but have difficulty in meeting interesting single people.

000. 65% of the people have a college degree. Have a tried a multitude of methods for meeting people.tk100.36-60 year olds:       Incomes of tk 55. 41% have been married once.000. As they grow older they have had increased difficulty finding others their age. . generally unsuccessful. Take the position that it cannot hurt to try new methods of meeting people.