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RYERSON UNIVERSITY

Ted Rogers School of Information Technology Management And G. Raymond Chang School of Continuing Education COURSE OF STUDY 2013-2014

(C)ITM350 - Concepts of e-Business


1.0 PREREQUISITE The prerequisite for this course is (C)ITM 100 or Direct Entry or in IT015 or IT016. Students who do not have the prerequisite will be dropped from the course. 2.0 INSTRUCTOR INFORMATION Name: Office Phone Number: E-mail address: Faculty/course web site(s): https://my.ryerson.ca Office Location & Consultation hours: Your instructor is available for personal consultation during scheduled consultation hours which are posted on their office door or on the course Blackboard site. However, you are advised to make an appointment by e-mail or by telephone before coming to ensure that the professor is not unavoidably absent.

E-mail Usage & Limits:

Students are expected to monitor and retrieve messages and information issued to them by the University via Ryerson online systems on a frequent and consistent basis. Ryerson requires that any official or formal electronic communications from students be sent from their official Ryerson Email account. As such emails from other addresses may not be responded to. 3.0 CALENDAR COURSE DESCRIPTION This course introduces the student to the business aspects of the Internet and the specific applications of eBusiness. It covers the technical, social and business changes that are taking place to make eBusiness fundamental to today's business activities. Through an examination of these changes it will identify the emerging opportunities and review how to develop business strategies and architectures to capture these opportunities. It will also examine the nature of products and services on the Internet, as well as payment systems and electronic funds transfer. 1 of 5

4.0 COURSE OVERVIEW The purpose of this course is to provide students with an opportunity to develop an understanding of current trends in the evolution of the "Digital Economy" and the specific issues related to doing business in this new economy. Thus the focus will be on the practical implications in the field of "Electronic Commerce." Students will gain practical and theoretical knowledge of how new business applications of technology will allow enterprises to operate digitally. The course will take an economic and business perspective. Students are expected to bring a good understanding of the use of personal computers and the Internet, as well as a basic competence in such fields as business marketing, accounting and the use of information technology. In this course they will learn how to apply their knowledge in a new field. 5.0 COURSE OBJECTIVES The students in this course will build on previous knowledge and experiences of business fundamentals and the application of technology to support business operation in a digital marketplace. ITM350 concentrates on the application of technology to support business strategy in order to address market forces in the new economy. The learning objectives for this course are: (1) to develop a comprehensive knowledge of Internet Business Models; (2) to acquire the skills to analyze the effectiveness of an organizations Internet presence; and (3) to develop the competencies to investigate a business problem and propose a viable Electronic Commerce solution. Upon completion of the course, students will be able to: 1. demonstrate an understanding of the changes that are taking place in our local and global economies, which are creating the new digital Economy, and the real implications of Electronic Commerce; 2. demonstrate an understanding of the fundamental social, business and technology drivers in the Digital Economy; 3. explain how basic business functions (such as marketing, sales, manufacturing, distribution and customer service) will be impacted; 4. explain the concept of the integrated supply chain and discuss how it can be transformed by the new tools available; 5. discuss outstanding issues in this new field (such as copyright, privacy, consumer protection, taxation and payment flows), as well as likely future developments; 6. examine the concept of how companies leverage the Internet through the different business models of the new economy.

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6.0 EVALUATION The grade for this course is composed of the mark received for each of the following components: Lab Exercises / Case Analysis / Class Discussion & Presentation Website and Research Project Test #1 Test #2 Total Detailed descriptions of the evaluation requirements will be posted on Blackboard. NOTE: In every course which contains individual assessment (including all tests, quizzes, midterm/final exam, and assignments), to pass the course, the student must earn a combined average of at least 50% in these particular evaluations (i.e. 25 out of 50). In addition, in order to pass this course, students must pass Test 1 & Test 2. 7.0 POSTING OF GRADES All grades, on assignments or tests must be posted or made available to students through the return of their work. Grades on final exams must be posted. However, as there may be other consideration in the determination of final grades, students will receive their official final grade in the course only from the Registrar. Final official course grades may not be posted or disclosed anywhere by an instructor. Posting of grades on the Course Management System (Blackboard) is preferred. If grades are posted in hard copy they must be posted numerically sorted by student identification number after at least the first four digits have been removed. Instructors must inform students in all course management documentation of the method to be used in the posting of grades. Students who wish not to have their grades posted must inform the instructor in writing. Some graded work will be returned to students prior to the last date to drop a course without academic penalty. 8.0 TOPICS SEQUENCE & SCHEDULE Week 1 Topic Introduction to Ebusiness Readings Chapter 1 Activities Lab Tutorial Deliverables Login to Blackboard and navigate the portal. Online Lab Exercise 20% 25% 25% 30% 100%

Internet Business Models and Strategies

Chapter 2

Assignment: Lab Exercise / Case Analysis / Presentation

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Evolution and Applications of the Internet Enterprise-wide and Interenterprise Systems Security and Controls

Chapters 3 & 4

Chapter 5

Billing and Payment Systems

Chapter 6

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Supply-Chain Management Eprocurement, Trading Exchanges, and Auctions

Chapter 7 Chapter 8

Customer Relationship Management

Chapter 9

Chapter 10 & 11

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Chapter 12

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Chapter 14 Chapter 13

Business Intelligence Emarketing and Advertising Metrics for Performance Measurement in ECommerce Ecommerce and Small Business Privacy, Legal, and Taxation Issues in Ecommerce

Assignment: Lab Exercise / Case Analysis / Presentation Assignment: Lab Exercise / Case Analysis / Presentation Assignment: Lab Exercise / Case Analysis / Presentation Test #1 (Chapters 1, 2, 3, 4, 5, 6) Assignment: Lab Exercise / Case Analysis / Presentation Project Overview Lab Exercise / Case Analysis / Presentation Website / Research Project Distributed Project Review / Case Analysis / Presentation Project Review /Case Analysis / Presentation Test #2 (Chapters 7, 8, 9, 10, 11, 12) Project Work

Online Lab Exercise Group Presentations Online Lab Exercise Group Presentations Online Lab Exercise Group Presentations In-class test Online Lab Exercise Group Presentations Group Presentations Group Project Work

Group Project Work

Group Project Work

In-class test Group Project Report due

9.0 TEACHING METHODS This course will incorporate the following teaching/learning methods: Lectures, readings, case study analysis, labs and discussions are the primary teaching methods in this course. Students are expected to have studied the assigned readings and completed any online or written pre-class assignments or quizzes prior to attending the lectures. The lectures will review and expand the textual material and provide students with the professors commentary, examples, and 4 of 5

illustration. The case studies will be used to reinforce the application of various eBusiness concepts and demonstrate some of the dynamics that would apply in a situation. Discussion of the cases could focus on the behavioural elements, positivistic aspects of the underlying issues, or in some cases can include a speculative element. The hands-on labs will be used to allow the students explore various aspects of online businesses and tools for building and maintain online presence. A series of small group activities will allow students role play stakeholders such as customers, service providers and regulators in the marketplace. 10.0 TEXTS & OTHER READING MATERIALS

Title: eBusiness: A Canadian Perspective for a Networked World (4th Ed) Author(s): Gerald Trites & J. Efrim Boritz Publisher: Pearson Prentice Hall ISBN: 978-0132482035 11.0 VARIATIONS WITHIN A COURSE All sections of a course (Day and CE sections) will follow the same course outline and will use the same course delivery methods, methods of evaluation, and grading schemes. Any deviations will be posted on Blackboard once approved by the course coordinator. 12.0 OTHER COURSE, DEPARTMENTAL, AND UNIVERSITY POLICIES For more information regarding course management and departmental policies, please consult the Appendix of the Course of Study which is posted on the Ted Rogers School of Information Technology Management website, http://www.ryerson.ca/content/dam/itm/documents/cos/Appendix.pdf. This appendix covers the following topics: 12..1 Attendance & Class Participation 12..2 Email Usage 12..3 Request for Academic Consideration 12..3.1 Ryerson Medical Certificate 12..3.2 Academic Accommodation for Students with Disabilities 12..3.3 Religious, Aboriginal or Spiritual Observance 12..3.4 Re-grading and Recalculation 12..4 Examinations & Tests 12..4.1 Period of Prohibition from Testing 12..4.2 Make-Up of Mid-Term Tests, Assignments and Other Assessments During the Semester 12..4.3 Make Up of Final Exams 12..4.4 Missing a Make-Up 12..5 Late Assignments 12..6 Standard of Written Work 12..7 Academic Grading Policy 12..8 Academic Integrity 12..8.1 Turnitin.com 12..9 Student Rights

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