Director’s copy Study centre’s copy
FORMAT FOR PROJECT PROPOSAL (Two copies must be submitted to the Study Centre with the project proposal)
1. Name of the programme 2. Name of the Student 3. Roll Number 4. Examination Registration Number 5. Mobile Number of Student 6. Name of Study centre 7. Name of Proposed Guide 8. Mobile Number of Guide : MBA; : : : : : : :
9. Institution / Organisation where the guide works:
10. Title of the Project
SIGNATURE OF STUDENT
(Designation) hereby convey my willingness to guide Mr.(Titl e of the project) during the period March 2012 to September 2012./Ms.
Name in Capital Letters: Address: Signature:
..IMPORTANT POINTS: • THIS FORMAT MUST BE SUBMITTED ALONGWITH THE PROPOSAL SHOWN IN ANNEXURE II./Ms.(Name of the student) in the topic ………………………………………………………………………………………………. Dr. TO THE STUDY CENTER • IT IS ALSO MANDATORY TO REGISTER YOUR PROJECT DETAILS ONLINE
ACCEPTANCE OF THE GUIDANCE I. ………………………………./Mr. I also agree to adhere to the deadline specified by the CDE for the completion of the project. ……………………………….. I further agree to submit/produce details of assessment/mark etc to the study centre in time..(Name in Capital Letters)…………………….
People are only beginning to wake up to its vast possibilities. Investors had more risk in investing because everything was hidden even share price also was hidden. the Harshad Mehta scam affect so much on the market as well as investors behaviour.
. bidding form was there to sell or buy. The day was black Monday. to regulate the dairy productss market through which interest of investors is increased . SEBI makes a regulation to protect the interests of investors in securities. reminding investors. And the last downfall’s reason was recession and FII that downfall broke the belief of investors because the investors bear huge losses in a that single day. SEBI playing an important role in motivating the investors to invest in share market. Black Monday saw bloodbath on Dalal Street as the Indian stock markets crashed by over 1430 points in afternoon trade (the market has since then recovered somewhat). to promote the development of Securities Market. A study like this can attempt to guide the future of the industry based on current trends. the world economy. scams are also affect the share market for e. future projects of different companies.g. FII’s sale and purchase. It is a rapidly changing and evolving sector. The availability of brokers was also less. REVIEW OF LITERATURE: The trend in last ten years in share market has been changed like the way selling and buying initially. Share price in that time could change suddenly according to bidding. So that investors have to do believe on brokers. Today everything we can watch on screen investors can know their share price anytime and investors can buy easily share online through internet by which investors belief have been increased.CONSUMER AWARENESS AND CONCEPTION PATTERN IN DAIRY PRODUCTSS AT CHENNAI: NEED FOR THE STUDY: The significance for the industry lies in studying these trends that emerge from the study. To determine reasons for so many ups and down:There are so many reason which affect the share market for example elections.
6. dairy products front-end objective was to see that there was enough milk for everyone in town and Marketing is simply the dairy products tool to achieve their ultimate objective and delivering the pure Dairy products to every home. financial. Fear of the US Economy headed towards a recession. To discover the various factors this hurdles people to take dairy products. Overall Change in the Global Investment Climate 4. To discover the main reason beyond shifting of customers from dairy products to Amul milk. 3. Relent less selling by the FII's. Secondary objective:
To find out the various strategies to be adapted by dairy products to counter milk sales of Chennai To find various ways to increase dairy products in Chennai. Lot of Investors turning into traders and taking long positions in the futures Market. Commodities Market Being Very Volatile. 5. To identify various factors this motivates people to use dairy products. 2. marketing and other problems.Why Did the Markets Crash?? I am listing below some of the reason that I understand 1. To appraise the level of penetration of the brands of dairy products. Increasing Presence of Hedge funds across all asset classes increases chances of volatility. OBJECTIVES: Primary objective: The most important objective of the project is that overcoming administrative.
Whether the retailer and consumer satisfied with the supplied product or not. The study based on the feedback collected from the filled questionnaire. retailers. Sample:The data has been collected by selecting a sample size of 100 sellers and 250 consumers. 3. what is the reason behind this. brand awareness and performance of competing brands. The satisfaction level of consumer and retailer. Sampling: I used Random Sampling because from a finite population refer to that method of sample selection which gives each of possible sample of combination an equal probability of being picked up and each item in the entire population to have an equal chance of being included in the sample.METHODOLOGY: Data Collection Method: Interviewing the distributors. market share.
. and various sampling techniques has been used to collect data. If customer is satisfied up to what extent & if is not satisfied why.
This study mainly focuses on:1. 2. and customers to ascertain brand sales. prepared specially for the retailers and consumers to be administered for their responses
Questionnaire Direct Interview. sampling techniques which has been used in data . Tried to fill up questionnaire before the customer of all levels. Collection of data: Primary data: The primary data have been collected with the help of a questionnaire.
It also helps me to get elaborate information to do my research. Books Magazines Internet Company annual reports Research papers Govt. Therefore the following research design and techniques has been used to carry research: Qualitative research Quantitative research Depth interview Indirect research (used in need)
.Secondary data: Secondary data is what the researcher collects from different sources. Publications Past Records And Files Journals and periodicals pertaining to different brands and segments of milk. The main advantage of sampling technique over the complete enumeration survey may be outlined as follows: Less time Reduced the cost of survey Grate accuracy of the result Greater scope Both primary as well as secondary data has been used in the study. Research design: Since the basic solution of the problem lies in understanding the human behavior and processing Numeric figures.
The on going economic reforms programme has created infinite opportunities. so they were not much supportive. People are not interested to fill questionnaire as they think it wastage of time. People of the region were not conscious about the survey.
. It is the market place not the factory that ultimately determines which company will succeed. Some of the limitations I found and difficulties encountered can be enumerated as under: Annual reports and journals in the company was not readily available. Never in the past has the role of manager in India as crucial and exciting as now. and margin and so they were reluctant to talk about the company. Due to certain restrictions on the part of potential customers as well as actual customers and Suppressed and based responses from them. There are now become choosy resulting in winners & looser at the same time winners those who monitors needs. Many people do not know themselves why they use any particular brand as their answer was “we use ……brand because we like it” so the actual reason behind their liking was not confirmed. Many retailers do not like to interact because of their business. this is again because of less scope of research in India
EXPECTED DELIVERABLES: One must have a contemporary understand of this dynamic world to survive or proper therein. appropriate Figure for relevant data and their interpretation precisely this has been my personal experience while carrying out the present study. There has been an increase in milk income gradually development have broadened the knowledge of consumers. the sample size was restricted. Most of the retail respondents showed their discontent with the company for its unsystematic distribution. Near about 30% population of the city takes the service of servants to bring their milk from market and reason for their brand selection was not known. short supply. incentives. identifies opportunities and create value. replacement. Due to time and budgetary constraint. The salesmen at the outlets showed their discontent with the tight schedule.LIMITATIONS: Nothing in this universe is free from Limitations and present project is not an Acceptation to it.
The entire study has been divided into chapters and further subdivided into segments from each dealing with a separate aspect in a simple and lucid style and clarification has been given top priority throughout the project. future is always uncertain. No politician can get the required votes to win and no “resort” the needed tourist to flourish without developing and carrying out the sound marketing plans.2003) 2: Beri G C -Marketing Research ( Tata McGraw-Hill ). More precisely when there is volley of brilliant competitors and each wants to be the market leader.2nd Edition 3 : Philip Kotler – Marketing Management ( Pearson Edition ). As we all know. News paper:
.Marketing is practiced not only by manufacturing concern & their channel members but all kinds of individuals and organization. failing which no amount or deal of promotional measure or scheme can compensate at length. REFERENCES: Bibliography/references: Book referred: 1 : Collis J & Hussey R. Vikas Publication House) 11th Edi. 1993. 12th Edition 4 : Kothari C R – Research Methodology (New Chennai. The present study gives special emphasis on the various strategies to be adopted by dairy products to counter Amul sales in Chennai . Business Research (Palgrave. So in the light of intense competition satisfaction through product innovation maintaining the standard quality their in. It is the art of identifying and understanding customer’s needs and coming up with solution that satisfies them and produces riches for firm’s profitability. Authentic market practice is not the art of selling what you make so much as knowing what to make. Competitive forces have compelled the companies to focus on specific segment of the market with frequent product innovation and rather new products and launching thereof with greater confidence.
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