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Independent ^
FRIDAY, JULY 15, 1955 Presented in this special newspaper "section are a few of the many delights and wonders that are yours to enjoy in Disneyland. To develop Disneyland from a long-cherished dream to a reality took the skills and talents of hundreds of artists, craftsmen, architects, engineers and scientists, to all of whom I am

sincerely indebted. Disneyland has been designed for the enjoyment of all— a magic place where every family can find and share happy hours and experiences together. , With your first and future visits to Disneyland, I hope it will be for you — as it has been for me — a most happy event — a dream come true. ' WALT DISNEY

© Copyright 1955 Wall Disnoy Production*

long l««h (Collf.), Mdny, July ». TM5

Disney's Magic Kingdom Opens to Public Monday
That magic kingdom of Disneyland-long a dream and now a reality-will open

and then delves fat into the future. What is the story behind
Disneyland? This is the question most often asked. Paradoxically, it is the easiest and the hardest to answer. Easiest because part of the answer is that it was Walt Disney's dream of years which he brought into pulsing existence. Disneyland and its construction has captured the interest and imagination of people all over the world. The question is difficult because Disneyland is a dream, and who can say how a dream develops? PLANNED FOR YEARS Dealing with more tangible facts, sketches of Disneyland were recently found in the Burbank studio tiles dating as far back as 1932. At that time Walt Disney considered build-

ing a park to house his car II 1£ n jJ«J-<^ *.w i' vw-itoon characters on the back of his Burbank Studio lot. However, as Walt's activities expanded, so did his dream, and it became apparent that a larger site was needed. W h e n this entertainment genius felt he was ready to go ahead with his pet project, he called in Stanford Research Institute to make the necessary investigation of possible sites, attendance expectancy, cost, and numerous other questions. ' While Stanford Research Institute compiled this information, artists were busy ,on thousands of sketches, blueprints came pouring from architects' offices and construction men began to estimate the number of feet of lumber, ce-

ment and the tons of steel to be required for this fabulous expression of the esthetic mind. SITE SELECTED After about a year's study, Stanford R e s e a rch Institute recommended the A n a h e i m site. When the property was purchased it was a flat 160-acre parcel of ground where more than 12,000 orange trees grew. Giant earth movers and bulldozers moved in, the trees were moved out, and rivers, mountains and lakes began to appear. The berm surrounding Disneyland began to rise and the skeletons of a medieval castle and an 1890 railroad station soon faced each other. By now the impact - of Disneyland was being felt

the south side of the parking lot, looking due north.
. throughout a large area as merchants considered and prepared for the 5,000,000 tourists Disneyland is expected to draw annually, and as more and more Orange Countians found work at the magic kingdom. Anaheim and surrounding territory became world famous as press, radio and television reporters and photographers described Disneyland to people of all nations. FAST WORK Meanwhile, Disney research teams were scouting the continent for materials and equipment to accurately portray the areas represented, and work continued at a furious pace at the Burbank studio where the Disneyland office organization was set up temporarily. Each trip to the Anaheim "site" made mandatory a detailed progress report to eager Disneylanders at the studio. The construction department was following hard on the heels of planners, and about this time a friendly competition developed between the designers and construction men. Production jumped ahead as each worked feverishly to keep ahead oE the other. On Dec. 18 an order came

OPENS—Monday, July 18, to public. Press preview, July 17. HOCKS—10 a. m. to 10 p. m., 7 days a week In summer, closed Mondays in winter. ADMISSION—SI for adult, 80 cents for children. Car parking, 25 cents. SIZE—60 acres Inside park, 100 acres of parking. COST—Over $17 million.

ROUTES TO DISNEYLAND Thk man shows the various routes which may be used to reach Disneyland. All Sffi^from tte south must turn left at Katella Ave., and use the south entrance to the parking lot for lefthand turns will not be permitted off Harbor Blvd into the east side of the parking lot. Long Beach visitors may use East 7th St. or Carson St. to the best advantage.

through to set' up a lumber mill on the site. By January 3rd, about $50,000 worth ^f machinery had been installed, but power was not available until Jan. 17, and the mill went into production on that date. An ornamental plastering shop was set up a little later, and was followed with a paint shop and a completely equipped

sheet metal and ornamental iron shop. Roads began to appear and buildings started to take shape. In a few short months Main Street's buildings were recognizable as individual units; rivers, moats and lakes were dredged and guide rails laid; Sleeping Beauty's castle became recognizable as such and the various lands took on their identities. 3,500 EMPLOYES In May came word that the Disneyland .personnel working at Burbank would be moved to the Disneyland site within the week. This meant that office workers for architectural and construction jobs would move out of the administration office, but there was no place to move. In true Disneyland tradition, construction men vaulted the problem like a high jumper at a track meet. They simply built a new house—3200 feet of office space, completely equipped—moved in, and were working steadily when the "newcomers" arrived a week later. As opening day neared and construction reached its peak the number of employes at Disneyland reached 2500 and

two shifts put in 17 working hours daily. Walt Disney could be seen on the site almost any time, directing, inquiring or suggestjng,_always examining this living dream to see that it corresponded with his original idea. Now, with the public opening only three days away, Disneylanders are pitting on their party clothes and getting ready for this once in a lifetime event when the gates to the fabulous magic kingdom swing open.

Pigeons Ready for Their Role
A mass rehearsal took place at Disneyland one recent Sunday when the birds were rehearsed for their part in the opening of Tomorrowland during the p.ress-televised preview to be held Sunday, July 17. The pigeons, imported from Seattle, had their "radar sets" tuned to fly south, and Disneyland officials- want them to return to their northern home upon 'release at Tomorrowland's entrance.

Extra Copies Are Available
You may send copies of this special Disneyland edition to friends and relatives by sending their names and addresses together with 15c for each copy desired to: Disneyland Premier Souvenir Edition, Independent, Press-Telegram, 6th and Pine, I^onc Beach 12, Calif. The 15c per copy includes a colorful wrapper and mailed postage paid anywhere in the United States.

Food Planning
Food consumption at Disneyland, figured on an annual basis, was estimated at 2.7 million hamburger sales, requiring 440,000 pounds of hamburger meat: 900,000 hot dogs, requiring 77,000 pounds; miscellaneous meats such as steaks, p r i m e ribs, etc., 170,000 pounds; chicken and turkey, 240,000 pounds.

All aboard Disneyland!

At last... the great day has arrived when Walt Disney has established his happy group of favorites in their fabulous new home near Anaheim. Every youngster from three to one hundred and three knows it. We have all been waiting for the first invitation to come visiting. Now that it is here, we are on our way—and pardon us if our eagerness is showing! With no desire to steal any of the limelight, we are glad that Reddy Kilowatt, the symbol of Edison service, is going to be among-those present at Disneyland. You won't see him but he'll be there, representing something as well .known as the Disney people and almost as magic—electricity.

When you think of it, the fact that any time1 you flick a switch in a home, store, office or factory, or on a farm, electricity comes to serve you from a powerhouse in. the mountains or at the seashore, seems like something which belongs in a land of fantasy. Except, of course, that electricity is a very real kind of magic. It will be a vital ingredient in the magic of Disneyland, as it is a vital part of your living, wherever you are. So ... a salute from Reddy Kilowatt to Walt Disney and his associates upon the opening of Disneyland. As the latest and biggest step in his great record in the field of entertainment, it stands as a monument to his creative ability.





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Ucf l.nh (C.llf.), Friday, July II, 1?55

Disneyland Long a Dream of Walt
A creative genius who has the capacity to make his dreams come true, Walt Disney has made his biggest one a reality. He envisioned a playground for people of all ages that would become a source of joy and inspiration to everyone who came to see The result is Disneyland, a $17,000,000 park in Anaheim, dedicated to happiness and knowledge —a land where fantasy and imagination are companions with history, and a concrete visualization of the future is not out of place. This wide range of imaginative reality is in keeping with the Disney scope of activities and is typical of the man himself. When he came to Hollywood in 1923, Walt Disney's assets consisted of $40 in cash and a boundless imagination. He and his brother Roy, a partner in all Walt's ventures, including Disneyland, managed to borrow enough money from an uncle to set up a cartoon studio back of a real estate office. Later—much later He was dealing in millions HIS DREAM COMES TRUE to set up Disneyland, his Walt Disney, founder of Disneyland and creator of .grandest venture in public Mickey Mouse, opens his 517,000,000 magic kingentertainment. dom in Anaheim Monday. The opening of DisneyThe creator of Mickey Mouse land marks the culmination of Disney s dream oi 24 snd founder of Disneyland was vears and the beginning of an exciting adventure born in Chicago, Dec. .", 1901. for the millions who will visit Disneyland annually. His father was Elias Disney, Irish - C a n a d i a n : and his mother. Flora Call Disney, was cars each, will be in daily operWhen World VVar II broke of German-American descent. ation at Disneyland as the out, scores of highly trained He has three brothers and a Santa Fe and Disneyland Rail- Disney technicians streamed sister. He went to public road. into every branch of the armed school in Chicago and Kansas studio turned In business, Walter Elias service, and the the service of City and attended art school unreservedly Disney has been a life-long Uncle Sam. to in Chicago. He is married to the former Lillian Bounds of partner with his elder brother, The first post-war feature Idaho. They have two daugh- Roy, president of Walt Disney was a musical, "Make Mine Productions. ters—Diane and Sharon. Diane When the Disney brothers Music," which highlighted a 4s married to former S. C. footnew Disney idea —the voices ball star, Ron Miller. The Mil- first set up shop, Walt's pro- and talents of screen _ lumilers recently made Walt a ficiency as an artist and a self- naries, used in combination proud grandfather upon the taught animator was the basis with the cartoon medium. birth of their son, Christopher of the undertaking—the foundTwo of his latest live-action Disney Miller. Sharon, the ing of an institution which to- features are "Davy Crockett, youngest daughter, is a stu- day is housed in a multi-million King of the Wild Frontier," redent at the University of dollar studio in Burbank. released, and Although not his first car- centlyOutlaw," to be"The LitArizona. tlest released Walt is one of the nation's toon character, it was Mickey this year. Mouse, destined to become a most ardent railroading fans. •His interest in this diversion continuously famous m o v i e TURNS TO TVto his motion In addition ranges from miniature equip- star, who marked Walt Disney picture activities, Disney has ment to scale model operation as a. genius of entertainment. entered the television field on on track laid around his Holm- "Silly Symphonies," a series of a grand scale. In October, by Hills estate. Railroading brilliant short musi-cornedies, 1954, "Disneyland," a weekly elements often are incorporat- came next. In 19S7 "Snow hour-long show was launched ed ! in his pictures, and two White" set a. new pattern in over ABC-TV. Within a few *i scale locomotives, pulling 4 the feature-length field. weeks it jumped to one of the top ten shows in the nation. Divided into alternating segments — "Fantasyland," "Adventureland," "Frontierland," and "Tomorrowland,"—shows emanate from one of these four realms on succeeding weeks. With the success of the weekly show, ABC contracted with Walt for a new hourlong daily television show, Monday through Friday, designed for the youngsters. The fall of 1955 launches "The Mickey Mouse Club," along with a continuation of the weekly show, "Disneyland," which received its title and format from the "magic kingdom" in Anaheim, Calif. Plans for this wonderland first began to go on paper as far back as 1932 when Walt's magnificent dream began to take form. In cleaning out files at the Burbank studio" recently, original Disneyland sketches, bearing the 1932 date, were found. The openinc of this magic kingdom will mark the pinnacle of a life-Ions dream for its creator, Walt Disney, who described it as "a fabulous playground — something of a fair, a city from the Arabian Nights, a metropolis of the future, a show place of maffie and living facts, but above all, a place for people to find happiness and knowledge.

California's most distinctive Hotel and Motor-Hotel will offer the ultimate in convenience and visitors of Disneyland Park. Situated opposite the main.exit of Disneyland, on a beautiful SO^cre orange tree-covered site, Disneyland Hotel will contain-650 hotel and motor-hotel rooms, suites and garden apcrtmerits. Dormitory accommodations for organized youth groups, clubs and chicken s orgcmzcAor^ be available. Three Gourmet restaurants, a coffee shop and cocktail lounges will have a combined capacity of 1,250 persons. • " To open about August 15th are the first 104 units with the completsd structure planned ior late November. Disneyland Hotel was designed by the architectural and engineering firm of Pere:ra and Luckman and Harold Hodges-Byron Vandergrift, the builders.


Old South Relives in Big Diner «/
The Chicken Plantation at Disneyland combines F r e n c h Provincial decor and old Southern hospitality. The restaurant, fea t u r i n g carry-out chicken dinners, is on the bend of a river where sidewheeler boats crnise through the Frontierland kingdom and the Rivers of America. Customers receive dinners at a serving counter and may eat at umbrella-covered tables on the river bank or at tables on a patio. A c t u a l l y , the .Plantation Building does double duty. The side facing the river has the wide'verandas, grille-work a n d graceful construction of early century New Orleans. But the opposite side of the building faces a scene from the old southwest — a stage coach and a railroad s t a t i o n from America's c o l o r f u l "Iron Horse" era. This side of the restaurant has an adobe motif.

RECREATION Three lovely swimming pools (or all ages, tennis co,urt, ninehole golf course, situated among California'* f a m o u s craves.

INDOOR OUTDOOR DINING Superb food and beverages served in four exquisite rooms with op»n-air dining on the Pool Terrace or "Del Oesto" Terrace.

HOTEL GflRDEN APARTMENTS California living at Us best. Colors gracing the furnishings, reflecting the hues of the gardens . at the door. An atmpsphere of taste. WRATHER-ALVAREZ HOTELS, INC.

MOTOR HOTEL ACCOMMODATIONS Budget priced rooms and garden suites ideal lor the entire family, and you enjoy' the complete facilities of Disneyland Hotel.
For Reservation! »3*3 Wilshir. Blvd.. I«v*rly Hills. Calif.


You will enjoy a delicious dinner of the future delivered to you from an immaculate, fully-automatic food service. Just push a button of your selection — seconds later you will have a complete, piping hot meal. Then you eat midst all the splendor of Walt Disney's "Tomorrowland," at family-sized tables in a shaded resting place overlooking the freeways of tomorrow.

You'll want refreshments during your thrilling tour of Disneyland. You'll see a history of the confection industry at seven stands located at principal points throughout Disneyland. You'll see an ice cream pushcart of the 1890's, an old fashioned popcorn wagon, a colorful pavilion straight from the days of King Arthur and a fully

automatic restaurant of tomorrow.

eat hot dogs in Fantasyland! Just after you cross the moat into the Operated by UPT Concessions, Inc., a Subsidiary of American-Broadcasting Paramount-Theatres, Inc. towering, medieval castle, you're confronted with a colorful

pavilion—fit housing for the most delicious refreshments of any age.

i.«h (fallf.). Frld^f, July »- "»


Park Brings New Concept of Family Entertainment
Made of plastic, they move, Walt Disney has won 22" Alice in Wonderland and Peter roar and slither along the Pan in their own enchanted Oscars over the years, but settings. banks o£ the "rivers." someone will have to think up Davy Crockett will be there OLD WEST REVIVED a more spectacular award for Next is Frontierland, frontedhis fabulous, dreams-come-true too. by a massive log stockade and YOUR OLD HOME Disneyland which opens its inhabited by leatherstocking Visitors step from a 100-acre frontiersmen and I n d i a n s . gates Monday. Workmen and artists are parking lot into a 1900 railroad Frontierland boasts ,an IsoO putting the finishing touches station overlooking "Main W e s t e r n settlement with on the $17,000,000 project—a Street, U. S. A." where Dis- boardwalk streets, h a r n e s s combination world's fair and ney's magicians have built a shop and general store. There s Never-Never Land described by small, turn-of-the-century town a Wells Fargo station, and Walt as "a new concept in which promises to evoke a tear stage coach trip through the' and smile from youngsters in Painted Desert. family entertainment." Composed of five major their 60s and 70s. The kids Fantasyland is next—and it "lands." Disneyland was fash- will love it. dominates all of Disneyland' ioned from an orange grove Complete with opera house, with a shimmering castle that: which once was part of the his- city hall, 'fire station and hun- has towers and parapets 70 toric Rancho San Juan Cajon dreds of old-time stores, the This is where the De Santa Ana. The visitor en- town Is brought to life by feet high. in Disney's cartoons ters through "Main Street, horse-drawn streetcars and gas creatures U S A."—a replica of a small lights, the Golden Horseshoe come to life. Last in line is Tomorrowtown of the 1900s, Everything Cafe, the Main Street Cinema land, symbolized by a huge is scaled down to % actual and a Floradora show. Leaving Main Street, visitors space rocket and a city: Circa size. Beyond Main St. is a central move into a central plaza with 1986. Here visitors-can drive plaza that acts as a hub for four roads leading to more boats and cars of the future. fouc other make-believe king- wonder worlds: . "Adventure- A space terminal has been doms — Adventureland, Fron- land, Frontierland, Fantasy- built for the adventurous to board a passenger rocket for a tierland, Fantasyland and To- land and Tomorrowland. morrowland. The names inThe gates of Adventureland realistic, scientifically correct adequately describe the won- open on a Tahitian settlement round-trip to the moon. Disney expects 80 per cent ders that lie behind the glitter- s u r r o u n d e d with tropical ing portals of each fantastic flowers, birds and fish. An ex- - of the customers will be adults. "But no matter the age of visiplorer's boat churns through "land." More of the marvels, later. tropical rivers of Mexico, Cen- tors, this "experiment in new The permanent, . privately- tral and South America, Africa, entertainment" is certain to bring to life the places most owned, world's fair will ac- Asia and Australia. commodate 60,000 persons at Sharp-eyed youngsters can everyone knew existed all the one time with 20 restaurants spot wild animals by the dozen. time. capable of feeding 7,000 visitors an hour. Disneyland will be open from 10 to 10 daily, seven days a week. Admissions: adults $1, children under 12, 50 cents. Disneyland. Here Is pictured , section of Car parking, 35 cents. The flat surface of the old orange grove has been bulldozed into a park of hills, lakes streams and flowers. It could hold its own as a manmade park without any other attractions. A narrow-gauge railroadexact in every detail to the old Santa ;Fe steam engine, pas_ .. _!_: i state, „„ tvmincrh manv centuri ran through many centuries, freeway. In its original _*„*„ senger and freight carsthe carrousel consisted of lions, the Fantasyland Carrousel's circles the area. Tiny ponies elephants, tigers and other wild finished design combines the burros and mules — special animals, as well as horses. austere tones of the 6th cen- stock bred for the park—will However, since this carrousel tury and the heavy baroque haul old-fashioned horsecars in was for the entertainment of common to the 12th and 13th. addition to Conestoga wagons, visitors to Disneyland's medieTop of the carrousel is sur- buckboards and other pioneer val castle, and because King mounted by Arthur's gold vehicles that helped win the Arthur never rode anything but crown. Ten spears, bearing the • West. a horse, it was necessary to shields of ten of the founding "The Mark Twain," a sternstick with the wonderfully .old Knights of the Round Table, wheel steamer of the 1800s will and colorful looking Dentzel support the covering canopy. ply one of the seven large mounts. Others with equally bodies of water, taking passenbright and ancient trappings gers on a mile-long tour. were added from abandoned There are pirate ships and merry-go-round equipment. rocket ships, snow slides and OLD CORNER STORE If any horses—like one row the Painted Desert; carrousels When Irene Dunne launches and magic shows. But best ot Note the detail of perfection given this corner store on the Toronto machine—were building, which exemplifies the authentic detailing. found standing, their legs were the "Mark Twain" she will all, Disney's beloved screen break a flask filled with water characters will come to life. broken by W a l t Disney s «iven every structure in Disneyland. Upstairs apartartisans and the horses re- from all the rivers of America Visitors will see Snow White ments have fine, old lace curtains. instead of the traditional bot- and the Seven Dwarfs, Dumbo, .ormed into jumpers. Since King Arthur legend tle of Champagne

SUN SETS ON YOUR OlD HOME TOWN andf^horsendrawnrstreetcar will haul passengers through the area. m

Electric Work Done
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Historic Carrousel in Fantasyland
Prancing to gay calliope tunes, the 72 steeds of King Arthur's Carrousel act as a siren call to young knights approaching Sleeping Beauty's Castle in Fantasyland. one of the major e n t e r t a i n m e n t realms of Disneyland. When Walt Disney first planned his multi-million dollar magic kingdom, a carrousel of tha size and'vintage suitable for the courtyard of Sleeping Beauty's castle topped the list of "musts." The Fantasyland model is called a Dentzel — lineal descendant of America's first m e r r y - g o - r o u n d . It was acquired in Toronto, Canada, where it had been uprooted to make way for an advancing

f os/'/y by Newbery
Having electrified many of the industrial, commercial, and recreational miracles of the west during the past 52 years, Newbery Electric Corp. took the rapid electrical ponstruction of Disneyland in stride. The Disneyland fantasy, reproducing the lands of yesterday as well as visualizing tomorrow, presented no serious challenge to Newbery people who have grown up with the industry and have also constructed an atomic energy plant and Nike guided missile batteries. The electrical installations were supervised by Roy J. Gruendler, manager of Newbery's Orange County district office located at 1335 Santiago Ave., Santa Ana. Gruendler has worked in the industry for 32 years, and has a fine continuous supervisory record with Newbery for the last 13. Pie is now a permanent resident of Santa Ana, and manages Newbery's affairs in Orange County, headquartering in a new plant complete with warehouse, shop and construction equipment.

To Use Water

In "frontierlarid" at Disneyland, r i g at 'across f r o m the steamboat landing and near the Dany Crockett museum is the heautijal Aunt jemima restaurant. Here'! A view of the dining room where you can enjoy some of those fatuous Aunt Jemima Pancakes in an authentic old south atmosphere.


"Come in and enjoy my pancakes when you visit
" You're sure going to have lots of fun seeing E*T the wonders of Disneyland. And when you getjmngry from all Balking around, you can sit-down and enjoy some Aunt Jemima Pancakes. I'll be serving them to you hot off the gnddle-tender and golden brown with the flavor folks all over America say can't be matched. So I'll be seeing you in my own 'flavor-land at Disneyland."

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I** iMth (C«llf.). Friday, July 15. '»"

Grocery Store of 1890 Is Duplicated in Detail
* An 1890 food store, with all its quaint fixtures, has been re-created in the Swift Market House on -Disneyland's Main Street to dramatize by contrast the service provided by the modern food store. , Sponsored by Swift & Co., the old-time market will agree in every detail with the 1890 decor of the Disneyland Main St. There is a pot-belly stove near the entrance, marble counters, large glass jars, cracker and pickle barrels and other bulk containers and even sawdust on the floor. Myrt Westering, who will manage the exhibit, said oldtimers will get a treat for their memories of yesteryear and youngsters will have a ' _ , . . clear view of the limitations message center and meeting place for meat and grocery of food retailing 65 year* ago. "The Swift Market House people from all over the counis a tribute to the important try who come to Disneyland. "In sunny California we role of the food dealer in the able to have job of feeding our rapidly won't be over a "hot' gettogethers stove growing population and will like in the old days, but we illustrate the progress that has ought to be able to trade been made by the fr~d indus- plenty of ideas anyway," Westtry as a whole," Westering ering said. said. The 1890 Market House portrays the retail meat and groMESSAGE CENTER Westering, a native of Edgar, cery business as it was 35 Neb., was manager of the years after Gustavus F..Swift Swift & Co. soap department began his business on Cape until assigned to the Disney- Cod, Mass. Swift, then only 16 years old, land project by O. E. Jones, borrowed $20 from his father, executive vice president. A genial guy by nature, bought a heifer from a neigh"Myrt" expects the 1890 Swift boring farmer, dressed it, and Market House to serve as a sold the meat to the people-1 . « ^ „ t,i« fc»ma of Sagamore, near his home. In 1955, 100 years later, Swift & Co. is represented by 78,000 employes in nearly 600 units throughout the United States and Canada. BIG CAKE At the Market House, Swift helps observe its centennial year by "celebrating" a century of progress in the food industry. Plans call for a special room in which a huge birthday cake will fly the Swift Centennial emblem with the inscription "100 Years of Swift to serve your family better." In the cake, which will rotate continuously, Swift products, colorfully caricatured, will be on parade. Full color transparencies of America's foirrsr-ita fnrtd dishes will be favorite food dishes will be mounted on the cake. "We like to tell a story this year which we call the Miracle of Feeding America," Westering said. "It's a story of our nation a century ago in which three out of five workers lived on farms and produced just enough to feed themselves, a few head of livestock, and the few folks who lived in town. 'Today's food industry is a story of 164,000,000 Americans leading longer and happier lives and with more and better food than ever before. And only about one worker out of 10 is needed to produce the food we eat, freeing many millions of people to produce millions the other goods necessary to modern living and progress,"

Fast Work
Typical of D i s n e y l a n d ' s magic was the sudden appearance of 3000 square feet of office space when Disneyland administration personnel announced their plans to move to Anaheim from Burbank. Office space for construction personnel was completely built and finished in five days, according to the construction superintendent. Prefabrication and coordination is the secret of Disneyland's speed construction, he says.


OLD MARKET HOUSE Swift's Market House on Main St. is complete in every detail, with an old fashioned 'coffee grinder, pot-bellied stove and the old-time bins for staples.

Mechanical Wizard Emcees Continual Show of Fashions
The Wonderful Wizard of Bras, famed symbol of the Hollywood-Maxwell B r a s s i e r e Company and major-domo of the novel, eye-popping exhibit prepared by Disneyland by this manufacturer of intimate apparel is one of the major magicians in the nation's greatest magicland. The Wonderful Wizard highlights the Hollywood-Maxwell display which is one of fifty "famous names in American business" selected by Disneyland officials to populate Mam Street, U.S.A., an exact replica of an American town of the 1890-1910 period. The Hollywood-Maxwell exhibit features the Wonderful Wizard of Bras on a revolving stage, on one side of which is a complete re-creation of the fashions and intimate wear of the 1890's and on the other side a showing of the fashions of today—inner and outer wear. On stage, acting as master of ceremonies, via a tape recorder, is the Wonderful Wizard who, with presto-change charm, explains the basic theme of the show—"This is how it was . . . Now . . . This is how it is." The exhibit, like the others on Main Street, is period in both its interior and exterior design, with the only "out-ofthis-world" touch being the fabulous Wonderful Wizard who greets visitors with a wave of his magic wand. The exhibit will portray a typical 19th Century shoppe. The Wonderful Wizard and modern day clothing will occupy one-half. The remaining part will be devoted to a Victorian "front-room" complete with period fireplace, drapes, large mirror, sofa ?yd old-fashioned showcase. A most unusual and unique part of the display will be an authentic Singer Sewing Machine, circa 1860. In addition, 3-D illusion boxes will be featured depict•ing both outer and intimate apparel of the by-gone era. The company was founded In Los Angeles 21 years ago— with two rented sewing machines and an idea, a patented design for a revolutionary brassiere. The unique bra—the circular stitched "V-Ette Whirlpool" soon became a much-soughtafter fashion item and the original operators found they were part of a thriving, growing business. Several years after the founding of the firm, Hollywood-Maxwell achieved n a tional distribution and was well on its way to becoming the large, successful firm it is today—the largest bra manufacturer west of the Misissippi and one of the important foundation wear style leaders in America. In order to keep in touch with the latest fashion styles in the world of fashion, Hollywood-Maxwell's chic designer, Theo De Voe, regularly attends the Paris openings, determining basic silhouette changes so that Hollywood-Maxwell bras can be styled according to the latest couturier trends. Much of the meteoric rise of the company has happened since 1946 when Herndon J. Norris, who previously -had been attorney for the concern, bought the company and took over as president. Norris has introduced modern methods of manufacture and marketing, making the company a model of efficient and workmanlike procedures. Today, Hollywood-Maxwell maintains 10 plants throughout the United States and one in Canada. In addition, the firm has licensed manufacturing and distributing representatives in Europe, England, South America, Australia, New Zealand and the Orient.

Santa Fe
The "E P Ripley." replica of one of Santa Fe s early trams. puSs into he Santa Fe station at the entrance to D.sneyland The % scale version of the original-train will carry visitors on a complete circuit of the 60-acre Disneyland par Weighing 15 tons, the old-fashioned steam locomotive w,ll pull six coaches accommodating 300 passengers.

Car Is 'Trapped1 by Fast Work
Disneyland's photographer had a sharp reminder of the speed of construction at Disneyland recently when he drove into Tomorrowland to take pictures. When he returned to his car a few minutes later a ditch had been dug and pipe was being laid across the "road." The photographer had to wait until the pipe was laid and tne ditch covered to move his car.

and commerce.

famous Super Chief.

gers and freight. Built to accurate scale, you'll find an inspection and ride on these trains one of the thrilling adventures awaiting you at Disneyland.


The "C. K. Holliday" is the newest old freight train in America. Its run of I'/s miles is made at 20 miles per hour pulling 3 cattle cars, 2 gondola cars and a little red caboose.

' C. V. Wood (left), vice president and general manager of Disneyland, and Herndon J. Norris, president of the Hollywood-Maxwell Brassiere Co., plan final details of display which will occupy a Victorian "shoppe" on Disneyland's Main S t r e e t , U. S. A. Theme of the exhibit will be the "Wonderful Wizard of Bras" whose tape-recorded "voice" will emcee the continual showing of intimate apparel and outer wear styles from the 19th Century to 1955.

In* bach ie.I».l, rrMty July IS, Its! INDIMNDINT.«l$$.TIlIOM»-7;

Good Eating Land^isnetjlattd!
Like Adventureland and Fantasyland, the new "Kingdom of Good Eating" at Disneyland is another great attraction. Fine restaurants, unique refreshment stands and interesting luncheon spots abound in Disneyland. Dining Disneyland style is an unforgettable experience. The food's as fabulous as the fun, too!

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In all Disneyland only Swift's Premium Meats, Swift's Poultry and other Swift's fine foods will be-served-exclusively

The Red Wagon Inn is one of several charming eating.places in Disneyland. It is resplendent in the elegance of a by-gone era reminiscent of the most; famed eating houses of yesterday. All appointments are authentic mementos of the gay and glamorous 90's-including the stained glass ceiling, entrance hall and foyer taken from the St. James home in Los Angeles, one of the West's most noted old mansions. Atmosphere, however, is not confined to the building alone. The menu itself brings back visions of historic good eating-featuring steaks and chops.

The Swift Wagon-horse-drawn replica of the 1890's that services all eating establishments in Disneyland with Swift fine foods.

Grandmother shopped in a store like Swift's Market House on Disneyland's Main Street. Here we find the old-fashioned butcher in straw hat and cuffs, the pot-bellied stove and shelves lined with authentic old-time meat and grocery products. Swift & Company, whose quality meats are served exclusively in Disneyland, is the sponsor of this exhibit.


The Chicken Plantation at Disneyland is a gay antebellum river plantation house, reproduced in every nostalgic detail. French provincial decor and old Southern Hospitality make the Chicken Plantation a memorable spot. You'll want to visit The Plantation soon.

Un« Inch (Calif.), rrifey, July 11. 1»M

Famed Old Mansion Is Park Restaurant
The Red Wagon Inn, on the "Plaza" at Disneyland offers elegance and glamour reminiscent of famed eating houses of yesterday. Turn-of-the-century furnishings are authentic mementos of the 1890s — i n c l u d i n g the stained glass ceiling, entrance hall and foyer taken from the St. James home in "Los Angeles — one of the west's most noted old mansions. The menu, too, is a reminder of h i s t o r i c good eating. Steaks and chops are featured. Children's menus are provided. Meals are served in five dming sections, two of them on porches. Restaurant capacity is 400 persons. In addition to seven-days-aweek luxury restaurant — at p o p u l a r prices — the Red W a g o n Inn handles catering for organized picnic groups. A cafeteria for Disneyland employes is also under the restaurant roof.

Workers Trapped
Construction workers in Fantasyland found themselves in the predicament of the painter who's blocked the ACROSS PAINTED DESERT exit with fresh paint. When Disneyland's Painted Desert was a playground for the James Unger family rethey started out to lunch a centiy when they took one of the first pack mule trains a c r o s s this miniature few days ago the entire fore"desert waste." Cactus and sagebrush was moved in and the area given its; reahsground of the castle courtyard tic appearance by Disney craftsmen and artisans. Led by a Disneyland trainer, was covered with newly poured cement and workmen had to the riders are Ws. James Unger and sons, Melvin, 9; Albert, 12, and Richard, 2, detour about half a mile to the riding with his father, James W. Unger. lunch wagon.

To Be.'on TV
Total number of television cameras to be used on the July 17th invitational press preview of Disneyland now numbers 24. The show will be televised from 4:30 to 6 p. m. over ABC.

Featured in "The World Beneath Us," Richfield's show in Tornorrowland, is this 840-square-foot "Diorama" of the Los Angeles basin. The show, which takes the audience on a simulated trip through the hidden wonders inside the earth, includes a special Walt Disney Studios film in Technicolor and CinemaScope.

Visitors to See Far Into Earth

Red Skelton Stops Traffic
Red Skelton stopped traffic one day at Disneyland when he was recognized leaving the gate. An Ontario, Canada, family had driven out to Disneyland and asked Red for his picture. He offered to trade with them and as the groups got out of their cars to pose for each other's cameras Harbor Blvd. traffic came to a standstill.

You'll have plenty of chances to be "up in the air" at Disneyland, what with space stations, rocket rides to the moon, Peter Pan fly-throughs and so on. But there's only one place where you can take a simulated trip in the other direction ... into the weird world thousands of feet underground. That's at a Tomorrowland show called "The World Beneath Us. To achieve the illusion of a "drop" into another world, producers of the show have come up with a gadget to end all gadgets. It is a model oil reservoir, complete with flowIng oil and gas wells. The dome, or model reservoir, rises out of a Diorama model of the Los Angeles basin and actually works to bring oil out of rock-bound traps and show the powerful forces that exist beneath us. The unique dome is actually & movie screen shaped like a quarter of a watermelon. Film is projected on the face and curved roof of the model from two synchronized projectors, and film animation is in turn synchronized with mechanical •movement. It was "one of the most unusual problems ever to develop in the motion picture business," according to producers of the film portion. The show takes place in a specially-designed theater in WALT ABOARD STEAMBOAT the North Exhibit building in Walt Disney, founder of Disneyland, and Joe Fowler, Tomorrowland. In the darkoperations director of this multimillion dollar showened theater, the spotlighted reservoir produces a "You Are place, enjoy a ride on the Mark Twain while the There" feeling that has imSanta Fe and Disneyland freight train, background, pressed all who have seen its chugs its way around the magic kingdom's perimeter. trial runs.

Famed Aunt Jemima Will Cook
With a slight paraphrase of lowed birch with white pillared her famous words, "I'm in gallery and lacy ironwork trim. town, honey," a nationally- Broad lawns slope gently down known, vital, living personal- to the river and a steamboat ity known to millions joins landing gives an. authentic Mickey Mouse, Donald Duck, Southern atmosphere to the Snow White, Peter Pan and natural setting. Inside, wood-panelled walls the hundreds of other beloved story book characters who glow with the patina of years. A massive brass kettle hangs dwell in Disneyland when "Aunt J e m i m a ' s Kitchen" in the huge fireplace. The Opt.ns in Disneyland, July 18th. charm of true Southern hospiAunt Jemima will have her tality will be the key-note as kitchen located near "Frontier Aunt Jemima herself prepares Land". It will be a faithful and serves her world-famous reproduction of a Southern pancakes. Entertainment will nlantation mansion of mel- be mood music of Stephen Foster and his era plus Aunt Jemima singing songs in her style that has entertained millions on TV, radio, and in personal appearances before audiences throughout the country. An Old South mural depicts highlights of the earliest days of Aunt Jemima. Aunt Jemima's menu will include pancakes, waffles, .bacon, country sausage, coffee, and milk—all characteristic of traditional Southern cooking at its finest, A trip to Aunt Jemima's Kitchen will be a memorable visit' to the Old South.

AUNT JEMIMA THERE This artist's drawing shows how Aunt Jemima will be on hand in one of the m^yWsneyland^ting place*. She will serve her famed pancakes and also will sing to entertain visitors.


Real Castle Is Entrance to Fantasyland Paradise
A real, honest-to-goodness castle, straight from the land of dreams and the pages of h i s t o r y , stands in the center of a 160-acre plot in Southern California. It is the entrance to Fantasyland, one of the major e n t e r t a i n m e n t realms of Walt Disney's magic kingdom, Disneyland. Pink and blue parapets and towers give the castle a dream-like quality, while the bright banners waving from the steeples assure all comers that this is a land of gaiety.
day—replete in Celtic harness —carry 72 young knights on a ride through dreamland where every rider becomes the hero he imagines himself. Beyond the carrousel is the Mad Hatter's Tea Party where guests go for a merry and unusual spin in a cup and saucer, and the Mad Hatter and the March Hare- debate furiously atop a sugar bowl. To one side Dumbo, guided by his friend and manager, Timothy Mouse, soars aloft, carrying his friends for an exciting aerial ride, as only the Walt Disney's flying elephants could. The Casey Jr. Train—as nearly human as a train can get—almost laughs out loud as it pulls its six circus cars of merry riders up hill and down dale and over the Canals of the World. Casey Jr. carries its own music in the Calliope Car and boasts, two animal cars, two chariots and caboose. Canals of the World are navigated by American, English, French and Dutch boats and offer even the youngest sailors a safe and amusing ride. In the Peter Pan ride seven Pirate Galleons carry passengers in a flight over London, past the Second Star to the Right to Neverland and Skull Rock. Riders become Peter Pan and share his adventure as he outwits Captain Hook and the pirates. The Mr. Toad car takes guests for a wild ride through Toad Hall, city streets and the countryside of England to a dramatic finish. In the Snow White wing of the castle an adventurous ride is taken through the Diamond Mine with the Seven Dwarfs. The castle of the Wicked Queen and the Enchanted Forest are among the wonders found here. Re-entering the castle and crossing the drawbridge on the way back to Disneyland's Plaza, the mountains, moats and lakes take on the magic of Fantasyland as memory points out that this was a flat acreage where orange trees grew only a year Ego.

tenfl iMdi (€ •!!!.), lrM«y, July 13, 1»M

The medieval drawbridge, once a precautionary measure, is now a welcome mat to all who would enter this land of fantasy. Graceful^ black and white swans swimming in the moat, add dignity to the cheerful sounds emanating from the castle courtyard where the King Arthur Carrousel whirls melodiously. Horses of the King Arthur

Much Training for Animals
The patience of Job and the dubious tact of a mule skinner went hand in hand in Disneyland recently as more than 200 horses, donkies and ponies were being trained. Some of the more stubborn animals slid around the training area on their haunches two or three times before accepting the idea the older, lead horse was trying to get across. Trainers say all horse SLEEPING BEAUTY'S CASTLE drawn equipment, from FronEntrance to Fantasyland, a major entertainment realm in Walt Disney's magic kingdom, is through Sleeping Beauty Castle, shown here. tierland stages to Fantasyland's Sardinian carts, will This section is certain to be a big favorite for the children yet adults as well will enjoy the lands of make-believe that have been proshow the Disney perfection on duced. A drawbridge across a moat permits entrance. The castle was patterned in three-fifths size after an ancient European castle. opening day, July 18.

Gas-Powered Racers Built for Autopia
One of the many thrills awaiting young and old at Disneyland is the Autopia, a gasoline powered miniature racer traveling the Autopia Freeway, an expressway of the future. Even the youngest might enjoy driving a police car as four of the 40 cars traveling over Tomorrowland's Autopia Freeway are black and white police cars, complete with sheriff's insignia, flashing red lights and dual controls. Walt Disney plans to enjoy the freeway, too, and has his own Disneyland Autopia Special. It is painted a metallic maroon with upholstery of red nylon boucle and off-white leatherette. These little cars, designed for everyone from 7 years old. up, are so completely safe that hubs and the steering wheel is any child might push' or pull of special aluminum casting. any control without endanger- Steering gear "is of the rack ing himself or the automobile. and pinion type. Just "autopia" Brake and throttle controls stressesas the word good drivsafety and are all spring loaded and the ing, Disney's craftsmen debrake is operated from the outside. A governor on the signed the Disneyland Autopia carburetor allows the speed- and the Autopia Freeway as the ultimate in automobile sters a fast clip of 11 miles safety. per hour. Based on a square tubular frame with seven and one-half horsepower Gladden engines, the cars are equipped with D i s n e y l a n d stables were centrifugal clutch and surrounded by aluminum bumpers turned into a nursery temporarily, with nine mares exdesigned with control springs pecting the stork before Dis- YOUNGSTERS TO DRIVE THESE on the inside of the frame. The rear portion of the body, neyland's opening day, and Gasoline-powered, these special sports cars will be operated by youngsters on the which is made of fibreglass, five colts having arrived after swings upward to facilitate the move to Anaheim from the "freeway" in Tomorrowland at Walt Disney's famed park. The freeway is conservicing of all mechanical Burbank stables. More than structed to acquaint youngsters with traffic conditions on highways.of tomorrow. parts. Demountable w h e e l s 200 ponies are working in the They must pass a driver's test before operating the cars. are finished with aluminum park.

Over 200 Ponies

REAR VIEW OF CASTLE Showing that the buildings' are complete in detail and not just movie lot sets, this is the view of Sleeping Beauty's Castle as seen from the rear.

"look forme to tie Pirate Ship Restaurant

the Chicken of the Sea Pirate # Ship Restaurant... one of the most colorful creations to come from the genius of Walt Disney! ,

to salads and sandwiches 5 featuring Chicken of the Sea Tender Tuna Cuts... served to you 10 delicious, different, tempting ways!




,.. in Walt Disney's Wonderful, Hagic K
CHICKEN OF THE SEA b a regltlor«d !red«-morl of Von Cnmp SeJFood Company, lnc,T«mlnd bland, CalilomT.

White Star Brand Tuna; Chicken of the Sea Brand Tuna, Frozen Tuna Fie, Frozen Tuna Dinner, Oysters, Oyster Stew; Willapoint Oysters, Oyster Stew.

884S-0 (Chicken of tiufiMTtma)


Unt loch (Mil.), M*» July », 1«M

Train Ride Is Opener
Gov. Goodwin J. Knight and Fred W. Gurley, Chicago, president of the Santa Fe Railway, will be among the distinguished guests helping Disney open the park at a press showing Sunday. They will ride the scale model train from the entrance of the park around the perimeter on the first run. The railroads in Disneyland are operated by the Santa Fe and are small models of regular Santa Fe trains. Members of the press and radio in unprecedented numbers are expected for the grand opening preview, and an hour and one-half program will be televised nationally. Also present for the occasion will be other invited guestspublic officials and civic and business leaders—and the huge 160-acre will be opened to the general public the following day.

Publicity on Broad Scale
Disneyland is one of the^ most widely advertised ven-•-tures in history. Since the in-'-" ception it has been given wide" t publicity in newspapers, magazines and on the air. Then •_->" Richfield Oil Corp. incorpp--*rated the Disneyland motif in . its 1955 sales campaign. Within a week's time, deal- -.' ers gave away 500,000 Disney- ~:• land comic books, and a second edition of 750,000 is being;-distributed. The comic book^, story tells the adventures of an imaginary family from out-.;, er space visiting Disneyland. --• Visitors to Southern Cali-;"; fornia will be able to find their- • way to Disneyland with an of-'.-' ficial Disneyland road map,-given free at Richfield sta.-^ tions throughout the west. !£*•• includes a large-scale map of"-;' much of Southern California,^ a detail map of the approaches f', to Disneyland in the Anaheim ••--area, and specific directions on^ main routes, alternates and other important information-:%' on reaching Disneyland.

Pictured are a few of the 1100 employes who attended orientation classes before assuming their duties at Walt Disney's magic kingdom. The importance of good manners and good grooming, along with the correct handling of jobs under discussion, is stressed. Freda Allender, personnel assistant, handles the picture projector from the back of the classroom.

WAIT/AT AT THE STATION When Disneyland opens to the public Monday this crack Santa Fe and Disneyland Railroad passenger train will be found waiting at the station for the first customers. This is one of the three railroads in the park. The station, in period architecture, forms the entrance to Disneyland. The train, station as well as other structures in the park,, are all scaled to three-fifths standard.

FREIGHT HAULS 300 PEOPLE This Santa Fe And Disneyland freight train is ready to pull out from its Frontierland station for a trip around the Disneyland perimeter. As many as 300 passengers can ride the little train each trip.

Trains to Carry Visitors in Park
"Do you hear that whistle down the line—." It's the Santa Fe and Disneyland Railroad, the nation's newest, steaming up for service July 18. Two trains will be operated overthe SF&D line, which will feature Walt Disney's land of magic. An enthusiastic railroad fan, Walt Disney has personally watched the construction of the SF&D and kept In constant touch with the creation of the motive power and the rolling stock. Built to % scale, ride-size for the youngster and adult alike, the trains will be drawn by two steam locomotives which were built especially for that purpose. Of the 4-4-0 type, which added so importantly in pushing American civilization westward, the locomotives have been named the C. K. HoUiday in honor of

gage-mail car and an observation car, will be boarded at the 1890's type station which is the entrance to Disneyland. The freight train, of 4 stock cars and a caboose, will be boarded at a western-style station in Frontierland, The total capacity of the two trains is approximately 500. the founder and first president The trains will be operated of the prototype Santa Fe over tracks which have been Railway and the E. P. Ripley laid along the perimeter of for the Santa Fe president Disneyland and will operate within the limits of the area from 1895 to 1920. The cars as well as the loco- except at the station entrance where they will emerge briefmotives are authentic in every detail in portraying that fgrm ly. The passenger cars are of transportation during the period 1890-1910. An excep- painted yellow and decorated tion is the steel underframing in the somewhat ornate fashfor the coaches and air brakes ion of the Gay Nineties with the name of the railroad and in the interest of safety. The trains, one passenger of the passenger cars in gold and one freight, will operate lettering. The route of the SF&D will over approximately one mile and one-quarter of 36-inch be past structures and scenes gauge track and the entire of historic and cultural interSF&D system will comprise est which will be familiar to those who have traveled the about 9,000 feet of tracks. The passenger train of 4 transcontinental Santa Fe be'coaches, a combination bag- tween California and Chicago.

Meet you on Main Street!
be there. Just as you enter the magic realm of Disneyland-right on Main Street-you'll see Bank of America in an authentic, turn- of-the- century setting. Bank of America is proud to be a part of this unusual new California community- just as it's proud to be part of 330 other communities throughout the state. While you're at Disneyland please plan to stop in and say hello. We'll be happy to see you. Special souvenir money orders As a memento of your Disneyland visit, Bank of America has provided special, souvenir money orders which may be purchased at the Disneyland Branch in $1, $5, and $10 denominations. Convertible into cash at banks and stores everywhere, they make a picturesque, yet practical gift to send to the family at home.

9,000 Feet of Railroad
Enlarging a hobby from a back-yard plaything to two 15ton operations Is not a thing most men would attempt. With Walt Disney, however, it was the natural thing to do, and today his $17,000,000 magic kingdom in Anaheim has two % scale locomotives chuffing over the Santa Fe and Disneyland tracks surrounding Disneyland. The two trains, one passenger and one freight, are authentic in every respect. The Santa Fe and Disneyland line comprises a mile and a quarter of 36-inch gauge railroad and approximately 9,000 feet of trackage, including sidings. Trains are operated according to a standard book of rules. The passenger train pulled by a capstack locomotive, consists of four coaches, one observation car and a combination baggage-mail car. It Is boarded at the ornate twostory Santa Fe and Disneyland Railroad Station which forms the entrance to Disneyland. The freight train, pulled by a Diamond-stack locomotive, consists of three cattle cars, two gondolas and a caboose and is boarded at a westernstyle station in Frontierland. The steam locomotives are of the "4-4-0" type. The passenger cars are of the wooden type used in early-day railroading except for steel underframes, used in the interest of safety.

Bank of America

Walt Disney gives Mickey Mouse a special treat as the pair take an early ride on one of the Santa Fe and Disneyland railroad trains that will circle Disnewland daily. The train has stopped at the freight station in Frontier-land.






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Ing pack train trips and the Painted Desert.

Old Frontier Town Is Full of Activity
: All the activity of a frontier town on Saturday is seen in Walt Disney's Frontierland. Wagons, surreys, mule packs and Indians mingle with frontiersmen and shoppers in this land of yesterday. • The Mark Twain steams up to the dock after a trip on Disneyland's Rivers of America, and in the background the Santa Fe and Disneyland freight tram whistles a warning as it approaches a cross-road When the train stops at the freight station in Frontierland guests climb aboard for a real freight-train ride around the magic kingdom.
A log stockade forms the entrance to Frontierland and the Indian trading post on the right offers authentic Indian merchandise from many tribes. The Davy Crockett museumtheater, on the left, houses equipment of the Alamo period. A replica of Davy's old gun, Betsy, is on display, as is the Bowie knife, clothing and other items in use at that time. Next door, the everfamous General Store offers merchandise of all kinds for sale. POP BAB Slue Foot Sue's Golden Horseshoe is a replica of the more elaborate saloons of frontier towns where Flora Dora girls arid Can-Can dancers will be seen in regularly presented floor shows. The Golden Horseshoe, like everything else in Disneyland, is built on % scale and its staircase and bar, where the "tallest glass of pop" is served (only soft drinks may be purchased in Disneyland) are major attractions. Just around the bend in the Frontierland street the New Orleans motif becomes apparent and a souvenir shop adjoins a New Orleans style patio. A malt shop and a restaurant styled after the Deep South are the last buildings in the New Orleans section of Frontierland before crossing

It's Springtime in Big Park
Nature's fragile q u e e n , Springtime, will always reign at Disneyland where most of the trees are evergreen and flora from all over the world will be in continual bloom. More than 6,000 trees, ranging from 6 to 60 feet, now grow in the park and represent all parts of the world. Some of, the more familiar trees in Disneyland are Brazilian Peppers, Magnolia, Rubber, Palm, Pine, Elm, Sandalwood, Oak and Pittosporum. In planning this $17,000,000 magic kingdom, landscaping was designed to capture the theme of each realm. One of the more exotic of these is Adventureland where the fragrance of the tropics prevails. Epiphytic a n d terrestrial type orchids bloom in Adventureland's Amazon section and Bouganvillea plants present a blaze of beauty. The Gunnera Plant, or Bog Plant, with its six-foot leaves grow at the edge of the tropical "river" in this section. The Congo is represented by lilies of the Nile and by NUe and Papyrus grasses. The Bushman "Poison P l a n t," whose juices are used to make poison darts, Is a native of the African Congo and Is g r o w n Jn the Congo area of Adventureland. Banana trees from Ethiopia grow in Adventureland, as does the Cycador Sago Palm, one of the oldest forms of plant life in the world. This latter is a transitional plant—from the paleozoic age when ferns began to acquire arborescent character. Here, too, is iound the Dragon Tree, which actually "bleeds" a red fluid if wounded. The Taro Plant from Hawaii, which is used to make the stable food called poi, is also grown in Adventureland.

All Types of Roofs
Construction of Disneyland called for many types of roofs on the various structures. Some were of old wood shingles, others of modem asphalt shingles. Others were of tile. There were flat roofs, slant roofs and steep roofs. So the call went out to one of the Southland's leading firms, the Pioneer Roof & Shingle Co., 7522 Westminister Ave., West-. minster, which is affiliated with the Pioneer Roof Co., of Los Angeles, which has been in business since 1916. With skilled crewmen at work, the Pioneer Co. took the vast project Jn stride. Authorized dealers for many famed roof materials such as Johns-Manville, Celotex, Pabco and Flintkote, the Pioneer firm finished each building well ahead of time. Among big. projects they previously completed are: New Broadway, Anaheim; General Motors Delco Remy, Anaheim; Market Basket, Santa Ana; Pershing Square garage; May Co., Crenshaw and Valley; Prudential Bldg., Wilshire; Biltmore Hotel, Los Angeles; Douglas Aircraft and many others. Kenneth E. Carlon is president and general manager of Pioneer Roof and Shingle Co.; Richard T. Avard is vice president; Robert Sandhoff, secretary; Robert L. Baier, assistant secretary and treasurer; Hoschel Moses, superintendent of tract projects, and Donald Racowski, . superintendent of new commercial and industrial construction. Officers of the Pioneer Roof Co. include Avard as president; Vincent R. Haselfeld, vice president and Baier as secretary, treasurer and general manager. The last three men have been engaged in the roofing business for a combined total of 67 years.

the bridge leading to the Santa Fe and Disneyland freight station. STEAMER DOCKS Across the street elaborate grill work supports lamps of the old New Orleans days and visitors gather at the dock to greet the "Mark Twain" as it steams in from river ports throughout America: Going back toward the stockade, an old-time blacksmith is at work shoeing some of the 200 head of horses that pull Disneyland carriages. The blacksmith is an artist at the forge and uses only tools of the 1800s, with no modern equipment. Near the blacksmith shop mule pack trains gather for their daily trips into the Painted Desert and passengers wait in the shade of gnarled old trees for stages or wagons, depending on their destinations.

Disneyland guests will be drawn from the 6.9 million residents of the Southern Califori.ia area, the 4.2 million out-of-state tourists a year and an estimated 2 million business tourists who visit Southern California annually. About 5 million guests are expected annually at Disneyland.

THE 90's REVISITED-Living memories for a few, a new adventure for most. Here '• along the gaslit stretches of Main Street will be found the ice cream parlor of grandmother's day, re-created in authentic detail from the almost forgotten past Bridging the years for both young and old who visit this Disneyland creation is the name Carnation. Founded before the turn of the century, the Carnation Company continues to this day to provide ice cream comparable to the legendary quality of those wonderful confections of the home freezer.

rules of the road in motoring. ,

m o t i o n picture, "20,000 Leagues Under the Sea," may be seen. Here visitors first view will -be of a painted backing which will have viewing parts showing superstructure of the Nautilus as she rests on her side at the bottom of the ocean. The public will enter the salon of the submarine, walk past the wheel house, the chart room, Arrcnax's cabin, past the pump room, the diving chamber and the power supply room. At the circular viewing window the illusion will be that visitors are looking out at the giant squid that attacked the sub-' marine in the picture. Current work of movie and television art directors .will' be presented by the Sodety of Motion Picture Art Directors as a special Tomorrowland attraction. It win occupy 2,100 square feet and include illus-

trations of current movies, methods of accomplishment in screen and television achievements, and a display of 1the newest in plastics, as used in the movies. MOON ROCKET Commercial displays are set up as a preview of future scientific and industrial technique. TWA's Rocket to the Moon offers trav«l through outer space in a simulated, but scientifically accurate representation of what is expected .in future space travel. ''Other rides include the Autopia, midget racing car that .travels the freeway of the future, and a speedboat ride over an island dotted freeway. A preview of future food service technique and atmosphere Is offered in the Space Bar and the Yacht dub, Tomorrowland's restaurants.

Tomorrowland Is Trip Into Future
So you always thought the moon was made of green cheese? At Tomorrowland, Walt Disney's world of the future in his multimillion dollar magic kingdom in Anaheim, you'll see the moon made of silver aluminum — even the Man,in the Moon proves to be an aluminum illusion at Disneyland. These startling "proofs" will be seen atop the Clock of the World at Tomorrowland's entrance where a rotating motif represents the sun and the moon. The sun's warm rays will come from a gold aluminum half-sphere, which is lit from the Inside. At night the moon reflects the sun's light, complying with the pattern of the universe. The clock itself is of stylized hour glass shape. Its background is of silver aluminum and applied on that are countries of the world in gold aluminum. Roof and base of the clock are of imported Italian glass mosaics and the entire structure sits on a brilliant floral pattern indicating the cardinal points of the compass. Beyond the clock is the Court of Honor. The Court is an eight-pointed star, 80 feet in diameter, with six flags radiating, out from the center toward each point. The flags, atop 30-foot poles, represent each state of the Union, while the American flag, waving from a 45-foot pole, stands in the center. INSIDE NAUTILUS Huge exhibit buildings are on either side of the entrance and house fascinating displays. One of these is the Jules Verne Exhibit where gets from the

Here in the unhurried atmosphere of this 19th century setting, visitors to Disneyland can enjoy giant sundaes and satin-smooth milk shakes made with famous Carnation Ice Cream and Fresh Milk...just as did "Victorians" of another era enjoy ice cream in similar parlors. Those of this generation will find the past recaptured and blended with a modern day tradition-the enjoyment of fresh dairy products of a quality, that has identified Carnation for more than half a century. Such wonderful flavors as Rainbow, Fresh Peach, and Pineapple are but a few of countless tempting treats that will be served up in the gracious manner of the 90's to all who pause for refreshment during a day at Disneyland

Long (each (Calif.), Mdoy, July 13, 1»M

Paddle-Wheeler, Mark Twain Travels 'Rivers of America'
The Mark Twain, first paddle wheeler built in America in 50 years—travels the "rivers of America" at Disneyland. Walt Disney's Mark Twain is a 105-foot replica of the romantic old vessels that opened 1 American river traffic into a western wilderness. Built to preserve the dramatic sense of life as it was on the Mississippi when leadsmen shouted their safety call. "By the mark, twain," Walt Disney's riverboat is accurate in every detail. The 100-ton riverboat is divided into five watertight compartments and built to % scale. It travels at four knots per hour over its own Disneyland waterway and carries 300 passengers. In outfitting the Mark Twain an extensive search was made for gimble lights, smoke bells and running lights of the period and size required. Firefighting b u c k e t s and their racks had to be made up specially because of the round bottom pails used in earlier days. Reason for the round bottoms was a simple one— since these buckets wouldn't stand upright, it prevented the deck hands' taking them for ; purposes other than fire fight- • ing—and leaving .empty racks. The hull and 9-ton paddle wheel were made by Todd Shipyards. The superstructure was built at Disney Studio in Burbank, then brought to Anaheim and assembled. 1 The "Mark Twain" docks at the New Orleans section of Frontierland for its trip into the nostalgic splendor of the Old South and Early America and carries a cargo of boxes, barrels, wooden buckets, sacks and cotton bales.

Recall OH Ice Cream Parlor? You'll Find It ,in Disneyland
Nostalgia is in store for those who remember happy hours spent in the 'corner sweet shop or ice cream parlor of the Gay Nineties when they visit the Carnation Ice Cream Parlor in Disneyland. A faithful reproduction of that mecca for the devotee of good taste and clean fun that was found in Everytown. U. S. A. during the turn of the century houses Carnation's c o n t r i b u t i o n to Disney's new wonderland. . Disneyland, Inc., furnished an artist's conception of such an ice cream parlor which has been duplicated in every phase. Metal castings of hand turned wooden valves^and faucets are, to all appearances, completely authentic. Mirrors are handcut and framed in the popular hardwood of the 1890's, Honduras mahogany. _ Wire-backed c h a i r s and wire-framed t a b l e s , leather tufted seats and island benches around the columns have been faithfully reproduced. _ Even a marble counter top is installed at the soda fountain. Beneath this 1890 counter will beat the heart of the latest 20th century fountain. This stainless steel unit will give all an opportunity to compare the old and the new. In- fashions, the waitresses' uni- stead of the proprietor packing forms have been designed with ice with an ax handle or a an eye to comfort and serving ballbat and then sprinkling it ease. Carnation has e x c l u s i v e with rock salt, the unit takes care of that with a refrigera- rights on milk, ice cream and tion compartment with three other dairy products in Disseparate temperature controls. neyland and will serve all of Lovers' Delights, B a n a n a the eating facilities in tns Splits, Parfaits, Phosphates, park. An early model truck Sodas and other concoctions will service these customers. will not depend on the whim Scaled to five-eighths—a speof the proprietor to be meas- cial panel body, brass headured with the correct amount lights and radiator, high presof ice cream and other ingredi- sure tires, tufted leather upholents because modern syrup stery, Carnation's d e l i v e r y into the Mam pumps can be accurately set to truck will fit of horse-drawn Street bustle deliver the right proportion. drays and trolleys. A l t h o u g h authentic 1890


18 The riverboat is an authentic replica of the stern-



Much Steel Needed for Disneyland Job
With Disneyland de=igns calling for buildings of yesteryear, the present and future designs, it meant a big job was faced in fabricating the steel for the structure's. The job of fabricating the girders, the pipe and other such needed materials went to the Triangle Steel & Supply Co., 3691 Bandini Blvd., Los Angeles. And the firm came through well in advance of deadlines. Triangle is designed for just such service, points out J. F. McLaughlin, the general manager. Huge stocks and a big fleet of trucks make it possible for Triangle to be on the road with nominal needs of structural materials soon after an order is received. A large staff of trained men who know the material and tool business make ordering a simple matter with Triangle. A builder can describe his wants, via a telephone call, and the experts take over, says McLaughlin. Triangle is a 10-acre plant with 125,000 square feet of covered warehouse. It is served by two spur railroad tracks and carries a complete stock of steel, wire, fasteners, pipe, valves, fittings and tools. Air tubes carry orders from the office throughout the plant to prevent delay. . In the steel department Triangle can deliver hot rolled strip, flats, rounds, squares, reinforcing angles, structurals, wide flange beams, junior beams, sheared plate, U. M. plate floor plate, sheets, hot rolled galvanized, cold finished, cold finished bars and expanded metal. Angle stocks of all sizes are kept. From this vast supply it was easy to keep a continual flow of steel into Disneyland to keep pace with construction.

Armored Knights
There will be 17 knights at the invitational press preview Sunday. Sixteen of them will be in shining armor and on horseback, and one will be the governor of California.

Big Swim Pool
Messenger boys at Disneyland took full advantage of their surroundings on a Satvajtf&y-' ~

From Afar
Applications for employment came to Disneyland from such far away places as South America, England, France and Saudi Arabia.


COMING ROUND THE BEND Steams through the "Rivers of America" carryingpassengers.

FROM PAGE OF THE PAST Disneyland's famed ice cream parlor operated by the day of many calls—all on the double—they "peeled off" and Carnation Co. is designed after such places of years went swimming in Frontierago Even the delivery truck is of ancient design.
land's "Rivers of America.

Antique Shops Searched for Authentic Objects
The cross-country search inaugurated by Disneyland antique specialists for the Main Street and Frontierland areas of Walt Disney's fabulous wonderland in Anaheim would have delighted the heart of any antique collector. This search covered t h e United States and parts of Canada, taking in everything from metropolitan collections to inconspicuous little junk shops in out-of-the-way villages. Even individuals were called upon to part with treasured objects to contribute to Disneyland's perfection. One such case involved the magnetic electric fire alarm gong which is a part of the Main St. fire house. The gong works on the same principle as the old telegraph key and was first used in Boston in 1851. The hunt for this was begun at the obvious place—the fire department. However, none was available at local fire departments and Disneylanders were referred to an individual collector, who agreed to part with the gong only after hearing the story of Walt Disney's plan to reconstruct an entire Main St. of America's early days. i Even the pirate, Jean LaFitte's part in American history is touched upon lightly in Frontierland's park. On exhibit here is an anchor believed to be about 200 years old and possibly a part of a pirate ship Jean LaFitte sailed in the Gulf of Mexico. This was found in an antique shop just below New Orleans as Disneyland researchers looked for everything from powder horns to antique china. ' And powder h o r n s they found! These and other Davy Crockett trappings — clothes, flintlocks (similar to Davys old gun, Betsy), bowie knives, and other items generally in use during the Davy Crockett period are seen in the Davy Crockett Museum in Frontierland, Working toward a glimpse into yesterday, Walt Disney and his artisans have brought America's historical past to life again in an inspiring and unforgettable manner.


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PRODUCTS . . . A I S Y N I T E . . . H A R D W A R E &


Edison's Planning for Future Gives Ample Power for Park
After a year's study-surv;y, Walt Disney selected a section of the old Rancho San Juan Cajon de Santa Ana near the city of Anaheim in Orange County and changed it into a land of fact and fantasy. ''Disneyland," as millions will know the 160 sunny California acres, is divided into four major kingdoms of Walt Disney s dretms — Tomorrowland, Fantasyland, Frontiersland and Adventureland. In 1952, after years of imagination, Disney's enterprises bigan to grow constructively —sketches, blueprints and today, realities. After less than a year of bustling activity on the old ranch site, engineers, steam-fitters, architects, landscapers, carpenters, scenic artists and an almost endless list of other crafts and professions have changed an orange grove into a $17,000,000 show-place of magic and living facts. Disneyland is a fresh new concept in family entertainment, designed for the enjoyment of every individual and family member from grandparents to grandchildren. One of the seemingly major elements in making Disneyland possible and one which probably shall remain the greatest "magic" of all times, yet taken for granted, is the presence of electricity. The ingenious uses made of Thomas A. Edison s invention has helped Disney s dream come true and every child's f a v o r i t e characters come alive. The part light and power has played in the appearance of Disneyland also is the result of planning and looking into the future, and at the same time keeping pace with record demands for electricity in the unprecedented growth of the Southland since the end of World War n. To the utilities of this area whose expansion is dictated by

20 Different Restaurants
Visitors to Disneyland are sure to be a well fed group with 20 restaurants and snack bars available to serve 8,000 people per hour.' A wide and varied choice of restaurant facilities is provided on the Park's 60 acres, including different d i n i n g places in every area, each in keeping with the theme of the particular part ol Disneyland in which it is situated. Near the Plaza at the end of Main St., the visitor will find two distinctive types of restaurants. One is the Plaza Pavilion, a completely new conception of high quality, low cost food service, while t h e other is a recreation of early century elegance of the Delmonico-style restaurant, named the Red Wagon Inn. Complete meals at moderate cost may be obtained here. Tomorrowland includes a modernistic Space Bar offering a preview of food service tech niquas and atmosphere as It will be in 1986. It carries out the theme of Tomorrowland to the letter. . Chicken of the Sea's Pirate Ship restaurant, a feature ot Fantasyland, is designed as dining facilities to serve light family meals. Refreshments and light food are offered from stands planned with the flar and color of a drcus in this For those who wish something different in the way or food and refreshments, Frontierland provides a complete, varied appeal. "Included in the old West section of the Parts are a Chicken Plantation res-, taurant, an Aunt Jemima pan-_ cake and waffle house, an authentic Mexican Taco cafe and a Frito house. . In Adventureland, the visitor is given a chance to quench his thirst with a variety of exotic fruit and berry beverages native to Polynesia. A buffeteria serves light luncne», to the adventurous explorers^

the demands for service of the communities they serve and who must build ahead to make such growth possible, this condition' has brought with it many attendent problems. Typical of the companies affected is the Southern California Edison Co., whose service territory includes all or part of 10 Southern and Central California counties. At the end of 1945 there were 670,4bd electric meters connected to Edison lines. Today this figure has increased to over 1,300,000 meters. Keeping pace with ever-increasing demands for electricity as well as planning for the future increases, occasioned the Edison Co. to undertake the largest expansion in us history. During this postwar period Edison's gross plant expenditures have amounted to more than $500,000,000 to improve and enlarge its electrical generation, transmission and distribution facilities.




shotgun. She and Leo Wagman head man at me DJ ^ go Qf ^ America's central .cash vault at^Los Angelesito n e P^j,, - t o an old.time ver dollars for shipments. Bagman pours^he carmnee ^ ^

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the Wg brfss Yale padlock on the old stagecoach box.

Bank in Disneyland Is Real Institution

When visitors enter the Disneyland Mark Twain rivermagic kingdom of Disneyland, boat, the Santa Fe-Disneyland one of the first things they railroad, and the bank itself. will see is a bank that looks They are as cashable in the like it came straight out of the "outside world" as other money 1890's. A peek inside the pony- orders. Anyone can open an account sized office will reveal that real banking is going on there or cash checks as in other at a great rate. This is Disneyland branch or Bank of America, and it will offer most of the services found in. any modern bank, even though a brass hatrack, shiny cuspidors, and an old fashioned settee with matching chair grace the lobby. Sitting just behind the rail in an old-fashioned arm chair will be a man who will smile and nod at visitors and customers alike, and who will look just a bit proud. Perhaps he looks that way because he will be the only Bank of America branch manager in existence with a roll-top desk. Tellers, dressed in their vests and string ties, will push silver dollars and other money through old-time wickets. Visitors, looking over the shoulders of these tellers, will see an ancient wooden filing cabinet, high bookkeeping desk and stool, and an 18SO typewriter still in working order. But there's nothing ancient about the solid concrete vault that will protect the money and documents, although the vault door is in the style of the early period. Both sightseers and people •who want to do banking business will be welcome. Special souvenir guide maps of bisneyland will be given to all who want them. Except tor escrow service and safe deposit boxes all the •services of the statewide banking firm are to be offered. STUBBORN BURRO ;Most popular should be the This burro decided to exert his natural prerogative 'brightly colored s o u v e n i r and be stubborn as a Missouri mule until he caught ;money orders, which visitors a glirr-pse of the Disneyland stables where some 200 can send home to family and •friends. Issued without a servof his near relatives live in high style. All the equines ice charge in denominations of at Disneyland receive the greatest of care and have 51, $5, and 510, they are imbeen well rehearsed in their daily chores. Iprinted with pictures of the

banks. Customers of Bank of America branches in other cities of California can use the interbranch services, making d e p o s i t s , withdrawals, loan payments, and other transactions at Disneyland for their own branches. The bank will be open for business every day, including Sundays, from 11 a.m. to 5 p.m. And just so little folk who have banking to do won't have to reach so high, there's a special "small fry" window built much clouer to the ground than the others.


Builders of Disneyland Take Big Job in Stride
. Long-recognized as one of the West's outstanding -builders, McNeil ConstrucItion Co., was called upon :for the construction of IDisneyland. And, in less :than a year the Los An•geles firm converted the '. orange and nut groves into Ithe fabulous Disneyland. > Much of the construction was unique for the firm for it meant going well back into yesterday 'in building the Main St., : U. S. A. area. Castles of -old and such structures ,were new to the workers ;but they took them in stride.
stallation of underground util- office buildings, department stores, resorts, warehouses, ities. Nearly 2 million board feet large housing projects, U. S. of lumber went into the build- military and naval establishings constructed; 5,000 cubic ments, and recreational faciliyards of concrete went into ties such as the Las Vegas construction; 350,000 cubic horse racing plant. yards of earth were moved; LARRY TAKES OVER 4,000 lineal feet of sewer line When J. V. "McNeil suffered installed; 2,000 lineal feet of a physical breakdown while on storm drain piping, 4,000 feet a job in Tucson, his son Larry, of gas line and 7,000 feet of who had learned the construcwater line installed. tion know-how by working on Over 1,000,000 sqi'are feet of jobs since the age of 16, took asphalt paving was done in over. Larry became known the parking area and streets as the "boy contractor." In 1951 the third generation inside the park. All of the millwork, wrought came into the construction piciron work and staff work was ture when Bruce W. McNeil, done right on the jobsite by at the age of 16, became a carpenter's helper and began McNeil forces. Over 60 subcontractors were learning the business. In most any city in the employed on the project and materials were purchased from Southland you will see permaseveral hundred sources in nent monuments to the McNeil Southern California, or else- firm. Among major jobs have been the vast Firestone plant where as the need arose. 1 "From the standpoint of con- in Los Angeles, the Willysstruction this project certain- Overland plant, Los Angeles; ly has been unique." says F. M. Union Oil Co. plant, WilmingFranz, manager of operations ton; Lockheed Aircraft plant, Burbank; Times-Mirror buildfor McNeil. "We feel sure there has ing, Los Angeles; Ninth and never been anything built like Broadway Building, los Angethis in Southern California, or les; First Trust Building, Pas* elsewhere in the U n i t e d adena, and many, many others. In Long Beach their conStates. Many of the items were constructed from artists' struction included the Farmers and Merchants Bank Building, sketches." The McNeil Construction Co. the Security - First National history dates back to 1SS6 Bank Building, and 400 2-bedwhen John V. McNeil saw the room homes for the Navy. Offices of the company are future of the Los Angeles area and went into the building at 5S58 Wilshire Blvd., Los Angeles. business. It is now a co-partToday the extensive experinership of Lawrence G. McNeil and his son, Bruce Mc- ence of McNeil through 67 years has made it possible for Neil. Its record of achievements the firm to undertake a conincludes practically every type struction contract of any kino, of structure; industrial plants, anywhere. It was this record commercial buildings, hospitals, that led Walt Disney to call hotels, churches, apartments, upon them for Disneyland. •


he chefs at Disneyland-like chefs the world over—know that nothing equals the live Gas flame when it comes to fine cooking. (And millions of homemakers agree.) Gas is fast—utterly dependable and completely controllable. What's more, Gas cooking is clean and economical. Add to all this the fact that today's ultra-modern Gas ranges bring you dozens of up-to-the-minute features and you can see why—at Disneyland—the overwhelming choice is Gas. SOUTHERN COUNTIES GAS COMPANY

. But building of Tomorrowland was nothing unique for the McNeil firm. Throughout their long career in the Southland they have been building for tomorrow. The firm did much in converting Los Angeles from a mere country town into one of the great cities many years ago. And through three generations this progressive construction has been a McNeil feature. McNeil Construction Co. now is well recognized as a concern which will undertake ivork on a contract of any size, •anywhere. I Moving equipment onto the •Disneyland site in mid-July, 1954, McNeil crewmen first had to remove 12,500 orange trees, 700 eucalyptus trees «nd 500 walnut trees. HUGE PROJECT * Immediately after the trees Jwere removed, work was started on site development and in-

(JiSttCmdUU is one of the wondrous places of this world. In its planning, nothing has been spared to make your visit a magical one— long to be remembered.

gives you such modern automatic appliances

Ung lH<h (Cillf.), IrMiy, July 15, 1MJ

Tropical Settings in Adventureland
Adventureland in Walt Disney's magic kingdom is a land of natural wonders and primitive savagery — a land of exotic beauty where the romance of the tropics prevails. Entrance to this tropical paradise is made through a Tahitian Village where bazaars offer merchandise of the South Seas, India and A f r i c a . Victorian architecture b l e n d s into the thatched roofs of Polynesia and the village itself appears to have had its share of tropical storms.
ornamented barge of a royal Cambodian prince might have docked here. Tall giraffes nibble at the tree tops and cast a meditative eye on the adventurers, who suddenly feel the prickly tingle of excitement as a family of crocdlJUes seems ready to attack the boat and another old one dozes among the water lilies. Steaming round the bend, the boat enters the Albert Nile, one of the great rivers of Africa. Two baby rhinos develop a sudden case of shyness and run into the tall grass and the mammoth mama rhino suddenly makes her appearance. A giant bull elephant trumpets in the background, and an' answering 'trumpet sounds nearby. BIG WATERFALL Dead ahead is a beautiful waterfall, and it looks impossible to miss it, but expert navigation keeps the boat safe. A pair of lions stare curiously as the boat passes and their next meal—possibly a freshly killed zebra—lies in the tiger grass at their feet. The lush grasses that seem to grow right down to the water are bullrushes, such as those described in the Bible. Waters of the upper Nile are infested with hippopotami, and two baby hippos bob to the surface. A large one rises and charges but a quick spin of the wheel takes the boat safely onward. Above the shrill of native birds and the chatter of monkeys comes the sound of jungle drums and a native village looms ahead. Natives peer from behind trees and fancy shields, their spears poised for action, as the boat glides past and surprised passengers find themselves under the shelf of a waterfall, with rapids immediately ahead. Huge rocks are missed by inches and the-boat, emerges to a placid bend in the river. Another native hut is seen and one more 'gator charges the boat just before it steams smoothly and safely into its berth at Adventureland's dock. As pointed out before, Disney artisans and craftsmen are responsible for the life-like appearance of all the "animals." They were modeled in clay from living counterparts, andfrom the clay models came the plastic "animals." They were then ready to be placed on tracks laid at strategic Adventureland points. Adventureland, like the rest of Disneyland, was built on minute and detailed research. It is a land to delight the nature lover and thrill the adventurer as its tropic aura lures guests back again, and again.

Bloom Favors Mickey Mouse
The Ochna Plant, an Australian native, will feel right at home in Disneyland. When in bloom the Ochna "face" is a 'perfect profile of Mickey Mouse. The Ochna Plant is in Adventureland.

moulded by nature.

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700 automobiles are other features planned for the H otel.


Weatherbeaten window frames stand next to the battered old door leading into the bazaar, where a circular stairway spirals upward to lose itself in a mysterious second story. Handiwork of a beachcomber is seen in a village shop, built of driftwood and corrugated tin,'and the Tropic Trader vends his wares from a dockside booth. The boathouse is of Victorian vintage. Here the more adventurous might purchase passage on one of the canvastopped river boats, bearing such romantic names as Mekong Maiden, Congo Queen, Sewanee Lady or the Nile Princess. The river, winding through the heart of Adventureland, represents Tropical Rivers of the World where plants of every sub-equatorial area are to be found and the life-like "animals" are a tribute to the Disney craftsmen and artisans. TREES FROM AFAR At the beginning of the voyage the river banks are dotted with tall. Kentia palms which were brought all the way from Lord Howes' Island in the South Pacific. Then the boat enters the dark and shady tropical rain forest where a continual drizzle creates the ideal condition to encourage the growth of such exotic plants as the Staghorn ferns— so named because they look like antlers—and orchids of every kind and color. These plants, known as Bromeliads, need no soil, but live high in the trees intertwining abpve the boat. They draw their sustenance from the air. A giant t a 11 e r e d-lea£ Philodendron primly insists on growing room in this lush vegetation typical of the upper reaches of the Amazon. With an abrupt turn of the boat, explorers find themselves in a tropic river far removed from the Amazon. It is now the Mekong River, bordered with flowering ginger and banana trees. On the left are the ruins of an ancient pagoda, now overrun by a family of monkeys. Centuries ago, a gold

Phones Busy
The switchboard at' Disneyland, according to telephone company, had an average of 900 incoming calls per hour during peak construction pe•riods. This amounted to 42,000 incoming calls a week, figured on an 8 hour day, 6 day week.

A decaying pagoda in Adventureland is taken over by a family of monkeys and tngle Svtti creeps closer while the little stone structure keeps a silent vxgil in the Indo-Chinese section. The pagoda is seen from the explorer s ooat as « steams down the tropical "Rivers of the World."

Disneyland Hotel Will Open Shortly
Situated adjacent to Walt tractions of Southern CaliforDisney's fabulous Disneyland nia, secure in the knowledge Park is to be the Disneyland that their children will receive Hotel, California's most dis- expert care with trained nurses in attendance. The three lovetinctive informal hotel and ly swimming pools for all age groups, tennis courts and a motor hotel. Designed for families for the nine-hole golf course afford the utmost in living convenience, •ultimate in recreation faciliDisneyland Hotel, a 10 million ties for the guest and his dollar enterprise of Wrather- family. Visitors to Disneyland and Alvarez Hotels, Inc., will afford the public and visitors guests of the hotel may enjoy to the "land of fantasy" every a leisurely meal or beverage in -type of accommodation from any one of the three beautiful the most comfortable motor- indoor or garden restaurants, hotel units to the hotel garden with coffee shop accommodations also available.' The suapartment suites. Disneyland Hotel is located perb restaurant and cocktail or, a beautiful 30-acre orange- facilities are under the supertree covered site opposite the vision of the famous Gourmet main exit of Disneyland Park Restaurants. and, although adjoining the The first unit of the outpark, continuous free bus serv- standing hotel, the largest to ice to the park entrance is be built in Southern California planned for guests and visitors. in a number of years, will Upon completion, the lavish comprise 104 units with private hotel will contain 650 hotel patios and balconies which are and motor hotel rooms, suites scheduled for opening about and garden apartments with Aug. 15. color television planned for Construction is being rushed each unit. on the project, with the official opening of the completed THREE SWIM POOLS Outstanding i n n o v a t i o n s structure planned for late Noincorporated into the hotel and vember. Disneyland Hotel was of interest to the guest with a designed by the architectural family will be the beautiful .and engineering firm of Perei" I n d o o r -Outdoor" nurseries. ra and Luckman and Harold Guests may enjoy short, wor- Hodges-Byron Vandergrift, the ry-free visits to the many at- builders.

builders of...

60S MATED STREET—LOS ANGELES 21, CALIFORNIA PHONE V A n d y k t 4 5 2 3 —Michigan 7538 Illllllllllllll

900 CALLS PER HOUR Pat Zimmerman, left, and Clara Maxwell were two of the busiest switchboard operators in the nation just prior to opening of Disneyland. According to a telephone company estimate, 900 incoming calls per hour were handled at the Disneyland switchboard.




Unique Restaurant Inside Pirate Ship
Located in the heart of men, Frank Van Camp,- foundFantasyland, just beyond the er of the sea-food firm, and his towering castle, you'll find a son, Gilbert C. Van Camp, real, full-sized Pirate Ship present president and chairman gently riding at anchor in a of the board of directors. The younger Van Camp came small lagoon.- . This exciting ship is over 75 to California in 1913. On a feet long, and you can enter its sports fishing trip to the harhold over a gangway, under * bor area, he discovered the old the cover of cannon looming out of the portholes. Up on the California Tunny Canning Co. paused to forecastle another big cannon in San Pedro arid methods of is likely to boom out your wel- study its obsolete operation. He was intrigued come as you come aboard. by possibility of combining his The skull and crossbones of knowledge of canning with his the Jolly Roger are flying high love of fishing, and he. wired on the 65 foot mast, above the colorful fuli-rieged can- his father that night Frank vas sails. It's too dangerous to Southern Van Camp arrived in California in Januclimb the rigging, but you can ' ary, 1941, and, after a lengthy explore the rest of the ship conference with his son, arfrom stem to stern. Examine ranged to purchase the plant. the beautiful details of the Gilbert immediately undertook blonde mermaid figurehead on an extensive modernization the bow. Aft, on the poop deck, .you can spin the helmsman's program. 6, 1914, the season's On June wheel as you command a deck first catch of long-fin, or albajust like the ones where many core, was landed and processed, bloody battles were fought in and Van Camp Sea Food Co. days of old! . business. The intricately designed was actually infollowed many Thereafter blonde mermaid figurehead Van Camp innovations, numerwas modeled in clay at Walt ous of them still standard in Disney Studios. It was then the industry today. Of these cast in plastic and painted in the most remarkable were the full color before it was mount- construction of a modern, reed on the ship. BIG SURPRISE All the pirates you've ever heard of would feel right at home topside this galleon, but they'll get a big surprise below deck. Here is one of the most unique restaurants you'll ever find, serving tuna, oyster, shrimp and other seafood the When Walt Disney lights the likes of which no pirate captain ever found in all his first gas lamp along Main travels on the seven seas. This fascinating feature in Street, U. S. A., in the heart the heart of Fantasyland is of Disneyland, he will be paycalled the Chicken of the Sea ing tribute not only to the Pirate Ship, after the mer- fulfillment of his dream of a maid mascot on the bow. It's fabulous amusement park, but one of Disney's finest crea- also to the modern miracle of tions, with all the color and natural gas. imagination for which hes Back in the turn-of-the cenw o r 1 d-renowned. Remember tury days of Main Street, gas the Pirate Ship—in Disney- manufactured from coal comaround this part," he pointed tect hired a crew of 30 men to land. , bustion was used for lighting to the blueprint of the hub of work days. Another crew of Chicken of the Sea and and for some cooking, but it 10 men worked nights to take Disneyland where all the en- care of wiring "the plants and White Star—"the brands- that played second fiddle to other trances are to the different watering what had been plant- made tuna f a ra o u s"—also fuels in popular use. make the packer, Van Camp Now natural gas, the cleaner, sections, "everything is going ed just to keep it growing. There was no way of water- Sea Food Company, Inc., Ter- more efficient successor to to be scaled down in size so a minal Island, the world's great- manufactured gas, has in a child can see it without strain- ing the plants and trees once ing. Find trees and plants that they had been planted. An est earner of that deep-sea short half-century grown from are the right size, so that they old-fashioned water wagon delicacy. Of the 125,000,000 a small business to a highly will be sure to look as if they was used in the early part of cases of tuna packed over the complex industry which . is the job to bring water to the past 50 years, Van Camp Sea sixth largest in the country. had always been here." thirsty plants. Later "And, finally," said Disney, was a giant sprinkler on there Food has accounted for at least Its growth is nowhere better system. demonstrated than in Disney"you see all these castles and It has 1065 sprinklers, and 70 per cent. land. buildings in Disneyland?" The they carried 5950 gallons of HEAVY SALES Gas has several roles to play Today tuna is a staple of the castle itself is 70 feet tall— water a minute every time the the Landscape Architect could indicated by in Disneyland and they are all water was turned on. Now American diet, as of 12,000,000 symbolic of its part in everyhardly help seeing it. Let the water comes from wells on the consumption castle be glimpsed through cases last year,, and sales are day life. Disney's property. Dozens of restaurants, sandthe trees! . growing. It is interestRemember, it all started rapidlyspeculate as to how long wich counters, and specialty The landscape architect had ing to to go to 40 different nurseries with an orange grove a year tuna might have gone all but houses will offer food to the to get enough trees, plants, ago. But when you see it you ignored as a profitable catch throngs of Disneyland visitors. seedlings and flowers to do the will agree. Those trees a n d had it not been for the fore- Natural gas will be used preplantings look as if they aljob. sight and astuteness -of two dominantly in the preparation The chief landscape archi- ways had been there.

Long leach |C«IH.), Mdoy. July »> IMS

PIRATE SHIP Van Camp's Chicken- of the Sea Pirate Ship restaurant, a feature of Fantasyland, rides gently at anchor in Pirate's Cove. This restaurant is designed to serve light family meals to 300 persons per hour.
frigerated fleet of "tuna clippers," an extensive investigation of the habits of tuna, use of the airplane and helicopter as tuna scouts, reduction of the retail price of tuna to the point it was no longer a "rich man's delicacy" and the development of the purse-seine method of tuna fishing.

Widespread Use of Natural Gas Clearly Demonstrated in Park
of foods throughout the giant commercial and industrial enterprises, has contributed adamusement park. The two unique restaurants vice and operational knowledge fronting on the Plaza, hub of to the realization of the 160the four intriguing Lands acre wonderland. Gas will be on hand in Towhich make up Disney's world in miniature, will be gas- morrowland, too, as a fuel for cooking and heating. For gas equipped. One of these restaurants is the Pavilion, a new will be a part of the actual concept in food service com- world of tomorrow, growing . bining the better features of with the future as it has grown buffet, cafeteria, and restau- in the past short span of years. rant. The other is the elegant- Today's silent, dependable blue ly appointed Red Wagon Inn, flame will make possible new a recreation of the Gay Nine- homemaking miracles in days ties restaurant typified by to come. Even in the world of Delmonico's in Old New "York. fantasy envisioned in DisneyAnother, and more unusual, land, that much is solid reality. role for natural gas in the park is its use in conjunction with the "freight" train, the scaled-down version of an oldtime cap-stack "iron horse" which takes off from Frontierland for a passenger-laden ride Walt Disney brought Mickey around the perimeter of the Mouse to Disneyland for a entire grounds. The train will trial run of the Santa Fe and be drawn by a Diesel-fired Disneyland % scale locomosteam engine, and natural gas tive and the pair backed itwill be used every morning to from the "roundhouse" to the fire the engines for the day's Frontierland s t a t i o n . The first run. Mouse also enjoyed a trip with Southern Counties Gas Co., Walt aboard the " M a r k along with hundreds of busi- Twain," a 105-foot river boat, ness firms, ranging from small as she got up steam and the shops to some of Southern nine-tone paddles turned for California's most far-flung the first time.


Big Trees, Look as if They Had Grown There
It was a big flat grove, as far as you could see, the land \vas covered with orange trees. No mountains or rivers or hills or space ships or jungles. Just flat land. That was a year ago. Walt Disney, the man who is the creator of Mickey Mouse and all his older brothers and sisters in Fantasyland—had the idea of bringing Main Street Fantasyland, Adventure and Tomorrowland—all of them— together to this very orange grove. To do it he hired a lot of people. Needed was a landscape architect to choose all kinds of plants for special places and put them together to look well and grow healthy. Disney called the firm of Evans and Reeves and said: "Here are some things I want vou to do. We are building a mountain. Right there—on the blueprint. Make it look as if it had always been there. Cover it with forests and such but make sure it looks just like it would if it had been there forever. "In this corner of Disneyland there will be a jungle. Grow a jungle. It has to look like the Tropics and like deepest Africa, and like Australia and Asia and the Amazon. There will be wild animals coming down to the water edge, and we want to have jungle vines and trees thai .look as if they had grown and died and the stumps were left to bo covered with vines. "Here is Tomorrowland, said Disney to the landscape architects. "Plant a planet from outer space—and Make Sure It Looks Real." "On Main Street and all

Mickey Mouse Operates Train

If you do not notice
how we made-a jungle out of an orange grove ... be hills and rivers that never before existed and are now covered with .forests, or the way we planted an unknown planet...

If it a// looks as if it had always been here...
THEN we have achieved THE PERFECT LANDSCAPING FOR DISNEYLAND! Because that is the way it was planned to be.

Evans and Reeves Landscaping Inc.


Official Landscape Architects for

Evans and Reeves Landscaping Inc.
Offices at Disneyland and at 255 South Barrington Avenue • West Los Angeles, California / Telephone: GRanite 2-1294 • BRadshaw 2-1849
*and of course, the Evans and Reeves Nurseries are famous for Southern California's finest specimens of tropical plants.


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Your first vlslf to

INFORMATION—designed to help make your visit more enjoyable

Disneyland, Walt Disney's Magic Kingdom, will officially open at 10:00 A. M. on Monday, July 18th, and remain open every day during the summer from 10:00 A.M. to 10:00 P.M. Beginning in the Fall, Disneyland will be closed on Mondays.

Admission price for adults is $1.00, tax included. For children, under 12, admission is 50c, tax free. Tickets may be purchased only at Disneyland. Your admission ticket entitles you to roam all the lands of Disneyland and view the many exhibits and free shows without any further charge. Disneyland's rides and other unique amusements are all popularly priced.

A wide variety of food and refreshment facilities are offered for your enjoyment in Disneyland. They range in cost from modest to moderate, depending on the type of food and service you desire. Alcoholic beverages are not served or permitted in Disneyland.

Week-ends and Holidays throughout the summer will be the days Disneyland will have the greatest number of visitors. Whenever possible we suggest that you plan your Disneyland visits for week-days, Monday through Friday, to avoid crowds and congested traffic conditions. To assure you a pleasant visit, Disneyland's gates will be temporarily closed whenever the park is filled to a comfortable capacity. The gates will be re-opened as visitors leave, to admit new visitors. If your plans call for a visit on a Holiday or week-end, we suggest you come as early in the day as possible.

Disneyland's parking area will accommodate 12,175 cars, for the convenience of visitors driving private vehicles. A nominal charge of 25c covers all-day parking.

California's newest and most distinctive resort Hotel and Motor Hotel is situated opposite the main exit of Disneyland. When completed, the Disneyland_Hotel will contain 650 rooms, suites and garden apartments offering accommodations to fit every budget. One hundred and four units will be Available soon. For opening date and reservation information please contact Disneyland Hotel, 9363 Wilshire Blvd., Beverly Hills, or telephone — CRestview 5-4586.

Disneyland is located in the City of Anaheim. It is bordered by Harbor Blvd. on the East, Katella Avenue on the South, West Street on the West and the Santa Ana Freeway and Ball Road on the North.

The various rides and amusements at Disneyland will delight the very young, the teen-ager, young married couples, the middle-aged, and. grandparents alike.

When you enter Main Street the Santa Fe and Disneyland passenger rain^ will_ be ready to take you on a trip around the perimeter of Walt Disney's " Magic Kingdom." A capstack locomotive, the E. P. Ripley, will pull six passenger cars, carrypassen ing 300 passengers on each trip. The pride and joy of the Disneyland Fire Department will be a Ahorse-drawn hose and chemical wagon. Men of all ages will enjoy jumping on and "riding to a fire.' The Disneyland Street Railway System, consisting of four horse-drawn cars, is ready for the entire family. You can enjoy an old-fashioned ride around Town Square, then down Main Street to the Plaza. Four horse-drawn station wagons are afso at your disposal in Disneyland's -Main Street, U. S. A. A visit to the Disneyland Penny Arcade v/ill be enjoyed by the entire family, as will the Mcin Street Cinema. Here six performances of silent movies wilil run continuously and simultaneously. These will be complete with old-time piano accompaniment.


On the Autopia, the Freeway of Tomorrow, young and old will thrill to a ride in one of the Autopia cars, and no trip to Disneyland will be complete without a ride on one of the 14 speed-boats in Tomorrowland Lake. The TWA Rocket Ride to the Moon will also be a thrilling experience. The Luna and Diana each accommodate 104 passengers and are at. your service. In Tomorrowland you can also see the "20,000 Leagues Under the Sea" exhibit. Here you will find the Nautilus and the giant squid that were immortalized in Walt Disney's recent motion picture. From Space Station X- 1 you will be able to see the planet Earth as though you were 500 miles up in the sky.


FROM LONG BEACH AND VICINITY — East on Coast Highway to Lakewood Blvd.; turn left and go I '/a miles to Spring Street; turn right and go along Spring to Los Alamitos Blvd.; turn right and go to Katella Avenue; then turn left and go 8'/2 miles to Disneyland entrances.* ALTERNATE — East on Garden Grove Avenue, past the town of Garden Grove to Harbor Blvd.; turn left and go 2 miles to Katella Avenue; turn left on Katella, and then right into Disneyland.* FROM SANTA ANA — North on Santa Ana Freeway. When you reach divided highway, north of turn-off to''town of Orange, keep right onto frontage road that parallels freeway, and go about 3/10 mile to Edison Co. substation ot Katella Avenue. Turn right and then immediately left onto Katella overpass on-ramp. Follow Katella past Harbor Blvd. and turn right into Disneyland.* FROM ANAHEIM — South on Palm Street [which becomes Harbor Blvd.) to entrance of Disneyland. FROM FULLERTON — South on Spadra Road (which becomes Palm Street and later becomes Harbor Blvd.] to the entrance to Disneyland. FROM NEWPORT BEACH AND VICINITY — North on Harbor Blvd. to Katella Ave.; turn left on Katella and right into Disneyland.* FROM SAN DIEGO AREA — North on Highway 101, turning inland at San Juan Capistrono; continue on 101 past town of Santa Ana. When you reach divided highway, north of turn-off to town, of Orange, keep right onto frontage road that parallels freeway, and go about 3/10 mil* to Edison Co. substation at Katella Avenue. Turn right and +hen Immediately left onto Katella overpass on-ramp. Follow Katella past [Harbor Blvd. arid turn right into Disneyland.* FROM LOS ANGELES AND VICINITY — Southeast on Santa Ana Freeway to Anaheim. Turn right at Harbor Blvd. to Disneyland entrance. If traffic is too heavy at Harbor Blvd. turn-off, drive straight on the freeway, about % mile, to Katella Avenue turn-off. Turn right onto frontage road, then right at Haster Street; right again onto Katella; go past Harbor Blvd. and turn right at Disneyland entrances.* ALTERNATE APPROACHES FROM SANTA ANA FREEWAY: 1. At Buena Park, turn right on Highway 39; go 4'/4 miles to Katella Avenue; turn left and go 4 miles, turning left into Disneyland. 2. Four miles past .-Buena Park on freeway, turn right at Euclid Avenue (just past Robertshaw-Fulton Plant), and go 2'/4 miles to Katella; turn left on Katella to Disneyland entrances.* FROM POMONA AND VICINITY — South on Brea Road (which becomes Spadra Road in Fullerton). At junction of Los Angeles and Palm Streets in Anaheim," continue straight ahead on Palm (which becomes Harbor Blvd.) to Disneyland. FROM CORONA AND ARLINGTON — West on Highway. 18 through town'of Olive to Placentia Avenue, at eastern edge of Anaheim; turn lett and go 2'/z miles to Katella Avenue; turn right and go I ft miles Ipast Harbor.Blvd.) to Disneyland entrances. *Do not drive north on Harbor -Blvd. above Katella, since no left turn is permitted from Harbor into Disneyland. However, should you make this mistake, go on north to Midway Drive (just south of Freeway ; turn right to frontage road, right again to Haster Street, right to Katella, and right into Disneyland. Do not enter Freeway in making this circuit. For detailed information about routes to Disneyland, we suggest you stop at your neighborhood Richfield Service Station and ask for a free Disneyland road map.

When you pass through the Sleeping Beauty Castle you will see the King Arthur Carrousel with its 72 majestic horses ready to take you on a trip to nowhere. The Peter Pan Ride with its 7 Pirate Galleons will take you on a ride over London, to Never-Never Land, past Skull Rock, and safely back to Earth. On the Snow-White Ride you will visit the home of the seven dwarfs, see them 'working in their diamond mines-and even pass the old witch. Mr. Toad's Wild .Ride will be an experience you will never forget. You will go through a hay stack, knock down a barn door and enter the pearly gates to the sound of heavenly music. Dumbo, the flying elephant, also awaits your pleasure and will take you on an aerial ride. The Mad Tea-Party, with the Mad Hatter and the March Hare in command, is waiting for you to climb into a Tea Cup for a mad whirl. The Casey Jr. train is also waiting for you to climb aboard for a thrilling trip over hill and dale. The Canal Boats of the World will glide you on an eventful trip. The Mickey Mouse Theater, with its 400 comfortable seats, will be thoroughly enjoyed by all.

The Mark Twain, a 300 passenger stern wheeler, will take you on a romantic story. book cruise on the rivers of America. The Santa Fe and Disneyland railroad freight train will be boarded at the Frontierland depot. You will ride in cattle cars, gondolas, or the little red caboose. The Disneyland Stage Lines, fully equipped with Concord Coaches, will travel on an exciting ride through the Painted Desert and Indian country of the Old West. Conestoga wagons, Yellowstone coaches, surreys, buggies, buckboards, and pack mules are also ready to take you for a ride around. Frontierland. The Golden Horseshoe will feature the "tallest glass of pop" as well as a complete floor show.

Take an explorer's boat ride and visit the rivers of the world. See the crocodiles, the hippopotami, and the waterfall as you wind through tropical vegetation. A native guide will accompany you on the Congo Queen, Swannee Lady, Amazon Belle, Ganges Gal, Nile Princess, Mekong Maiden or the Irrawaddi Woman. Regardless of which ride or amusement you patronize at Disneyland it will.- be a thrilling experience you will never foraet.

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