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Envisioning Eugene
Chamber working with city to assess land-use needs for the next 20 years


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David Hauser, CCE

Susan G. Miller, Director of Publications & Information Systems


Cover story


A look at Envision Eugene, a community-based process designed to determine the best way to accommodate both existing uses of urban land and future growth for the next 20 years. Pictured: Joshua Skov, consultant and faculty in UOs Center for Sustainable Business Practices; Randy Hledik, director of General Services, Wildish companies; Sue Prichard, broker, Prichard Partners, Inc. and community volunteer


Sheryl Balthrop, Chair Gaydos, Churnside & Balthrop PC Tom Herrmann, Chair-Elect Gleaves Swearingen LLP Marvin ReVoal, Past-Chair PBP Insurance Cathy Worthington, Treasurer Worthington Business Services

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Photography by David Loveall Art Direction by Asbury Design

Envisioning Eugene
Chamber working with city to assess land-use needs for the next 20 years

Eugene Area Chamber of Commerce 541.484.1314

Asbury Design 541.344.1633

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Quail Park Memory Care Residences is a campus dedicated to the care and support of individuals with Alzheimers and other memory loss diseases and conditions. Does Envision Eugene include enough land for future single-family housing?

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Columns/ Departments

Executive director Jean Biase Klein talks about Quail Park Memory Cares commitment to residents and their families. Page 9

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1401 Willamette St. Eugene, OR 97401 541.484.1314

Chamber @ Work

Eugene City Manager Jon Ruiz looks at Envision Eugene. / EugeneChamber Open for Business: A publication of the Eugene Area Chamber of Commerce (USPS-978-480). Open for Business is published bimonthly by the Eugene Area Chamber of Commerce in February, April, June, August, October and December. Circulation: 3,800. Open For Business 2014


Last Call by Dave Hauser


Michelle Naidoo 541-520-4731

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Harrang Long Gary Rudnick PC Hershner Hunter LLP Kernutt Stokes Lane Transit District

19 LCC Small Business Development Center & Employer Training Services 13 McKenzie-Willamette Medical Center 18 Morgan Stanley

14 Moss Adams 7 Oregon Community Foundation 2 Pacic Continental Bank 19 Summit Bank 20 University of Oregon

The subscription price is $25, included in membership. Periodicals Postage Paid at Eugene, OR. POSTMASTER: Send address changes to Eugene Area Chamber of Commerce, P.O. Box 1107, Eugene, OR 974401107

Workshop helps members make investor-ready plans
Spotlight on restaurateurs, local suppliers
A gathering of local restaurant owners at Curtis Restaurant Equipment in Springeld offered the opportunity for networking, education and collaboration at the rst meeting of The Dish in 2014. Since the programs inception in 2012, the event has included spotlights on local restaurant owners, tours of local food industry vendors, conversation around issues affecting the industry and a chance for restaurateurs to enhance their network of peers and providers.


Members of the Eugene Chamber Latino Business Network gained valuable tips and insights on writing business plans from Palo Alto Software, one of the worlds leading providers of professional business planning and management software. All participants in the workshop received three free months of LivePlan, an online business planning and management tool, to make their business plans investorready. Several attendees planned to participate in Palo Alto Softwares pitch competition taking place in early April, with winnings valued at $2,000.

Amanda Walkup

Friends and colleagues, Ana Arias and Patricia Garcia Rogers, were two of several Latino Business Network attendees who competed in Palo Alto Softwares Pitch Competition.
Jeff Kirtner

Chamber works to make downtown brighter

It isnt just the new storefronts in downtown Eugene that make visiting the city center more interesting than ever before. Now, new LED light xtures on 44 street poles in the heart of downtown offer an urban color scheme unlike any other shopping and entertainment district in Eugene. The lights are a perfect expression of Eugenes unique personality, says Max Mizejewski, a downtown business owner. The LED installed xtures are a project of Downtown Eugene, Inc. (DEI). DEI raised more than $100,000 from private donors. The next phase of decorative LED lights will appear in median trees on north Willamette Street and East Broadway. The Eugene Chamber provides contract management services to DEI.

The Affordable Care Act isnt just about picking a new insurance plan. Nor is it business as usual or a simple benets choice. Its a whole new series of employment laws and tax code changes that include penalties, compliance requirements and reporting. And its here now. Health care reform will impact nearly every employer in some way. How it impacts you and your business depends on your circumstances and how well you plan right now. Thats why Hershner Hunter has assembled an advisory team with the right information and expertise to help you understand, decide, communicate, and manage the impact to both your business and your best asset: your employees. Make the choice to be prepared. Call today to schedule an appointment or to nd out about one of our upcoming seminars. 541-686-8511 |

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Envision Eugene addresses long-standing economic issues

BY JOn RUIZ Eugene City Manager

region has worked to develop new economic sectors to replace older ones, our community has been challenged to maintain good-quality jobs for a large portion of our population.
Average wages in Lane County lag behind the rest of Oregon by more than 15 percent. This creates a financial hardship for many members of our community. More than 23 percent of Eugene residents live below the poverty level and 43 percent of students in our combined school districts are eligible for free or reduced lunches. For the past four years, many people from all parts of our community have worked together to try and ease the impact of the recession and to stake out a vision and a path of recovery and prosperity. Envision Eugene, in line with the Regional Prosperity Economic Development Plan, is focused on addressing the long-standing economic issues facing our community, as well as issues of social equity and the environment. This balanced approach has resulted in the seven pillars of Envision Eugene and a vision for how our community will grow in the future. Key actions that we are working on to implement Envision Eugene include: n Providing additional land for job growth. An urban growth boundary (UGB) expansion of approximately 475 acres for employment purposes will better align our land supply with the types of industries that have higher than average wages and a strong likelihood of locating or expanding in the area. A package of measures that will result in a new UGB is expected to go to the Eugene City Council for review this year. n Completing a number of code amendments to

ince the early settlement of Eugene, the natural resources surrounding it have fueled our com-

munitys economy. Beginning in the 1980s, however, the downturn of the timber industry and a loss of manufacturing jobs signaled key changes in our traditional resource sectors. While the

address obstacles identified by the business community to development in downtown and in mixed-use areas. n Revising zoning regulations to allow more flexibility in commercial and industrial zones in areas such as West 11th Avenue and Chad Drive to encourage job growth and development. n Investing public and private resources in the downtown, riverfront and key transit corridors to offer new opportunities for living and working in these areas. n Protecting the defining Jon Ruiz characteristics of Eugene that make it a wonderful place to live: our neighborhoods, parks, the river and the surrounding forests and farms. It will take the creativity and resources of the entire community over the course of many years to realize the comprehensive and collaborative vision. An unprecedented level of community involvement created this vision for the future. To stay in touch, sign up for email updates at www. I hope you will stay involved and support this important effort this year and in the years to come.
Eugene Area Chamber of Commerce



Value is Relative. Whether you donate an old master to your local art museum, or support the next generation of abstract expressionists, its your connection to the community that counts. With The Oregon Community Foundation, you can create a fund that puts your resources to creative use locally for the causes you care about most. For more information, call us at 541.431.7099 or visit



Personalized memory care

Quail Park Memory Care offers support for familes, moments of joy for residents
Located in the Santa Clara area, Quail Park Memory Care Residences is a campus dedicated to the care and support of individuals with Alzheimers and other memory loss diseases and conditions. Originally built in 2000, the campus was purchased by Quail Park early in 2011. Quail Parks campus consists of five small cottages with personalized care. At the heart of the community is a beautiful Memory Park, where residents can wander a returning pathway system as part of the overall neighborhood feel. The neighborhood ambiance offers residents the freedom to explore, says executive director Jean Biase Klein. Jean was a caregiver and managed one of the cottages from 2000 to 2003. This gives her a special understanding of the direct care provided. Each cottage contains common areas where small- and large-group activities are provided. Household tasks are also encouraged, allowing a sense of involvement and independence. Activity programming builds on residents past interests and occupations. The Memory Park offers a putting green, an interactive water feature and opportunities to participate in various garden projects. Diezel, the campus dog, provides pet therapy. Preparation for meals begins with the chef, and then finishes with caregivers in the cottage kitchens. Familiar smells of home-cooked meals add to the dining experience. Family and friends are invited to enjoy a meal along with their loved ones, and they often do. Jean says helping the families and friends of residents overcome the obstacles they face with Alzheimers and dementia is an important part of Quail Parks services. Caring for a loved one can be exhausting, and there are naturally a lot of emotions that come up for people when their parents or other family members begin

The Memory Park offers a putting green and garden projects.

losing their independence, Jean says. By taking care-giving off the familys plate, we allow them the opportunity to strengthen relationships and enjoy their time together without the stress of providing personal care. We are here to help the community. Alzheimers is a difficult disease. We focus on the positive and create moments of joy within each day, she says. In long term care you are always connected to like-minded or similar businesses. Being a part of the Eugene Chamber helps expand those connections to businesses in other industries. Its nice to be a part of an organization that builds, through networking and events, a strong community and keeps Eugene the unique and wonderful place it is.
Eugene Area Chamber of Commerce

For more information

n To learn more about Quail Park, visit www.quailpark

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Envision Eugene takes a collaborative appoach to charting the citys land needs for the next 20 years

BY TracY Ilene MIller PHOtO bY DaVId LOVeall

Prichard Partners broker Sue Prichard, Wildish director of General Services Randy Hledik, and University of Oregon Center for Sustainable Business Practices consultant Joshua Skov have been working through Envision Eugene process to provide a long-term plan 1 0 OP E N FO R BUSI N ESS | EUGEN E AREA for city growth.

n May 2010, the City of Eugene launched Envision Eugene, an ambitious community-based process designed to determine how Eugene would grow the best way to accommodate both existing uses of urban land and identify needs for future growth for the next 20 years. The process began after passage at the state level of HB 3337 in 2007, which required the Cities of Springfield and Eugene to adopt their own, individual urban growth boundary (UGB), after having shared a single one for nearly 30 years. Although more than 100 cities and county governments nationwide have independently adopted UGBs, Oregon is one of only three states (including Washington and Tennessee) that have passed statewide policies mandating creation of UGBs by local governments to curb sprawl, protect open space and/ or encourage the redevelopment/infill of inner-city neighborhoods. Envision Eugene laid out a process that went way beyond the scope required by state law. n Assess the amount of land needed for 20 years, including for housing, commercial and industrial uses, parks and other public uses. n Focus on using land more efficiently and more densely. n Analyze the need for expanding or maintaining the UGB after determining the maximum amount handled by the existing UGB. n Select growth options and develop a long-range growth plan. Surveys were made available to citizens, workshops were held and as many as 70 people from a wide segment of the community from business owners

to environmentalists to developers were pulled together by city manager Jon Ruiz to form a working group called the Community Resource Group (CRG). The CRG provided a different format for discussing a potentially contentious issue, bringing a disparate group of people with different point of views into the same room to talk about difficult topics, says Sue Prichard, a commercial real estate broker and community volunteer who is considered an expert on commercial land and has been involved in Eugene land use issues for more than 30 years. The way the city and mayor went about it diffused tensions, says Joshua Skov, a founder of Good Company, a sustainability consulting firm, and a chair of the Sustainability Commission for the Eugene City Council. Instead of making this about the fight over the UGB, it became a visioning process. Its high level, but its crucial and should not be taken for granted.
Seven pillars

COVER STORY Envision Eugenes seven pillars


Provide ample economic opportunities for all community members. Provide affordable housing for all income levels. Plan for climate change and energy uncertainty. Promote compact urban development and efficient transportation options. Protect, repair and enhance neighborhood livability. Protect, restore and enhance natural resources. Provide for adaptable, exible, and collaborative implementation.

The CRG provided a different format for discussing a potentially contentious issue, bringing a disparate group of people with different point of views into the same room to talk about difficult topics
Sue Prichard

1000 Friends of Oregon not fighting each other, that in itself is remarkable.
What happened next

The input of the CRG informed the creation of a draft proposal of recommendations released in March 2011, Envision Eugene: A Legacy of Livability. The document represented hundreds of hours of CRG members sitting together to set a course for a new and sustainable vision for Eugene based on seven agreed pillars, or major objectives. The seven pillars defined a framework for refining the draft strategies of Envision Eugene and turning them into an adoptable plan for approval by the state. The seven pillars are: n Provide ample economic opportunities for all community members. n Provide affordable housing for all income levels. n Plan for climate change and energy uncertainty. n Promote compact urban development and efficient transportation options. n Protect, repair and enhance neighborhood livability. n Protect, restore and enhance natural resources. n Provide for adaptable, flexible, and collaborative implementation.

The surprise in this was coming up with shared values and hopes, Prichard says. The pillar concept was a great tool for pulling everything together. It created a framework that lent itself to supporting the work. The pillars provide ways to think about land use issues and to address them; otherwise, its just a long list of things to examine. Instead, the issues can be hooked into these pillars for more efficient implementation. The pillars built an analytical apparatus, Skov says. All of that work has resulted in new tools that represent better thinking about core issues. Thats a major success. We are in a different place to ask questions on land use and the local economy. This process was about overcoming community divisiveness. I give a lot of credit to city manager John Ruiz for pulling together the CRG and having a broad spectrum of community members working through issues, says Randy Hledik, director of General Services for the Wildish companies, former member of the Eugene Planning Commission and current member of the Lane County Planning Commission. Although everyone may have not gone away completely satisfied, I think that group accomplished a lot. Whenever you get the Homebuilders Association and

At that point, a smaller Technical Resource Group (TRG) met for hundreds of hours, to begin the technical analysis to move forward, developing the tools and defining the data that would incorporate those seven pillars into the decisionmaking process. The TRG includes Prichard, Skov and Laura Potter, director of Business Advocacy for the Eugene Area Chamber of Commerce. Hledik also contributed to Envision Eugene as a member of the Eugene Planning Commission and on a Housing Mix subcommittee of the TRG, determining the ratio of single- to multiple-family housing units used in projecting land allocations. In March 2012, Envision Eugene: A Community Vision for 2032 was released, and the Eugene City Council directed staff to take the steps toward plan adoption. One of the best documents to summarize the tools and suggested strategies related to each pillar can be found online here: PlanSummary-EnvisionEugene.pdf However, some of the key points of the suggested strategies are to: n Accommodate infill. n Redevelop land inside the existing UGB. n Plan for a higher proportion of multifamily housing over single-family. n Expand only slightly, to no more than

10%, the existing UGB for single-family housing and industrial uses. n Concentrate new growth along and near key transit corridors and core commercial areas. n Create a dynamic plan with ongoing monitoring and collection of key information to address emerging needs and adjust regulations accordingly. Upon release of that report, the work of the TRG, city staff and Envision Eugene was not yet done. In 2013, the energy of the Envision group was funneled into three areas of discussion in the community, with the city council and the Eugene Planning Commission: n Community Investment Program. City financial assistance tools necessary to close the market gap for desired compact development and economic prosperity put forth in the vision. Tools such as implementing variable system development charges for projects in key transit corridors and core commercial areas and applying

additional incentives such as tax incentives, loan programs and public/private lending partnerships. n Efficiency Measures. Land use code amendments, plan designation changes and zone changes to use land more efficiently inside the current growth boundary. n Urban Growth Boundary Expansion. Detailed analysis of the areas that best meet the communitys needs within the parameters set by the statewide land use system.
Business community and work ahead

The issue of land use and availability for industrial and commercial purposes is arguably one of the more important public policy issues related to economic and job development, and the discussion is still ongoing about how to best address these issues in Envision Eugene. Many opportunities are upcoming for the business community to get involved in shaping the final recommendations and shifts and changes in ordinances that

affect land use and shape incentives. The expectation is these opportunities will exist particularly in the next half year as the city makes final determinations for the UGB. And then, in the longer term, Pillar 7 institutes monitoring to continue to evolve the plan. Business community involvement ensures a much better outcome, Prichard says. The city staff wants to hear from the business community, is reaching out and listening carefully. Its refreshing. And far more participation is possible, more than ever, as there is a participatory process now layered over the regulatory one with Envision Eugene. Anyone who is interested or concerned about creating jobs in the future, needs to watch what is happening in this process with industrial planning, Hledik says. The city plans to add about 475 acres beyond the UGB, and the site primarily being focused on is near the airport. The Chamber needs to monitor this

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and ensure the right size and configuration of industrial land is ready to develop. In competing for jobs and creating a businessfriendly environment, having only a thin margin of land that is serviced with water, sewer and power doesnt get Eugene to the jobs finish line, Hledik says. Annexations, permits and studies of land take time and money. Most companies dont wait to see if approvals will be granted. Having land ready to go, already designated as industrial, is important; otherwise, jobs and economic development will happen elsewhere. We have to have more manufacturing or traded sector industry, something that brings revenue into the community, that circulates and multiplies dollars, Hledik says. So the Chamber looking at the industrial lands available in the final UGB determination will be important. Also important will be looking at available land for the construction of new, detached single-family homes. Ed McMahon of the Eugene Homebuilders Association has been working on reviewing the data for next steps for that part of Envision Eugene. (See related story on page 16) Over the longer term, Pillar 7 is an important component of Envision Eugene as it lays out the need for ongoing monitoring. Because making decisions about 20 years hence didnt make complete sense to the CRG and, instead, a five-year cycle of review has been designated to allow more flexibility and nimbleness for making adjustments along the way. We now have additional tools to get at the underlying issues of land use that we didnt have before, Skov says. And with Pillar 7, with its need for ongoing monitoring, it means there is still some figuring out. Its a combination of what we want to do, what is possible and what we want to look like, Skov says. Over time, Skov says, that monitoring will require a group bigger than the current TRG to meet on a regular basis to help Eugene move from the vision of land use to on-the-ground reality. Eugene is in transition from big town to small city, and people will need to have a new understanding of land use, Skov says. In particular, city councilors need more knowledge of these issues than they have needed in the past, as they are confronting new and more complex issues. This is part of our trajectory as a community. And I hope the business community will be ready to participate in new and different ways to have a broader community discussion, to help council understand the opportunities and tradeoffs, and to manage this long-term process of change. I think being involved in the Chamber is critical because the Chamber does have their eye on the community, Prichard says. They are paying attention and doing a good job of following the important issues.
Eugene Area Chamber of Commerce


Chamber supports land use updates

The Eugene Chamber believes a supply of available land for business and industry is critical to growing our local economy. Its the reason the Chamber has advocated for an expansion of industrial land as part of the Envision Eugene process. In addition to adding new large parcels of land, we also need to assess the current supply of land to determine ways to best utilize it. Through Envision Eugene, the Chamber worked with community leaders to examine each parcel of commercial and industrial land. It quickly became clear that our community requires flexibility to better utilize the smaller parcels of land along West 11th Avenue and near Chad Drive. We heard from the business community that they need more flexibility beyond current allowable uses. Flexibility within the industrial code n allows retail and industry to operate together. supports small growing business. n can allow more jobs and revenue on an existing site. For these reasons, the Eugene Chamber supports proposed zone and code changes designed to allow more flexibility for employment uses in the West Eugene and Chad Drive industrial areas. Specifically, the land use code amendments will update the industrial zoning districts (I-1, I-2 and I-3) throughout the city and create a new E-2 Mixed Use Employment zone. The amendments work to accomplish the following: n Create a new E-1 zone. We believe this will create more business-development opportunities in campus industrial areas, which have traditionally been very limited by that zoning designation. n Apply E-2 and C-2 zones. This allows for commercial-industrial flexibility similar

to the current Whiteaker special area zone. We have all seen and appreciated the positive economic outcomes of that zone in the Whiteaker in recent years, and we hope that this additional flexibility can help that momentum in other areas of Eugene. n Update the I-2 and I-3 zones, protecting them for true industrial use. While flexibility in certain industrial areas, campus and small parcels in denser populations or along transit corridors are good, its also very important that we protect the larger parcel, active industrial lands we have. We know that Eugene already has a shortage of industrial land in large parcels, and so protecting our current supply is critical as we move forward. These amendments implement Envision Eugene and support the economic-development goals set out in Envision Eugene; goals shared by the Eugene Area Chamber.
Eugene Area Chamber of Commerce

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Planning for Eugenes homefront

Does Envision Eugene include enough land for Single-family housing?
bY TracY Ilene MIller

Business & Estate Planning Attorney

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The Envision Eugene process brought out two primary proposals for looking at future housing development in Eugene: Multi-family housing be accommodated inside the existing urban growth boundary (UGB) by focusing on transit corridors and existing multi-family and commercially zoned lands. The existing UGB could accommodate 90 percent of the communitys projected single-family housing need, but an expansion of the UGB would be required to accommodate the remaining 10 percent. The expansion area and acreage amount would depend on the characteristics and quality of the expansions areas (natural resources, slopes, development patterns). Out of Envision Eugene, two areas were proposed for UGB expansion for single-family housing in Bailey Hill/ Gimpl and Clear Lake. Through public testimony, the Eugene City Council directed staff to study two additional areas for potential UGB expansion: Russel Creek/Lane Community College Basin and the DAG Property(in west Eugene, east of Green Hill Road). But Ed McMahon, executive vice president of the Home Builders Association of Lane County (HBA), says the recommendations are based on an inadequate designation by Envision Eugene of total acreage needed for single-family housing and a focus on multi-family housing that belies market need and the desire by Americans to own a home. McMahon was a member of the original Community Resource Group,

Boards in the City Planning office show sites around Eugene.

the original working group of Envision Eugene, and is a member of the Technical Resource Group, doing the technical analysis to develop the tools and define the data that would incorporate the seven pillars of Envision Eugene. When the whole process began, 800 acres of buildable land for singlefamily housing was the goal for HBA, McMahon says. If we got 800 acres, that would be a good start. That number was based on an HBA look at prime real estate inside the UGB and determining available supply for single-family housing was of low quality not very buildable. In the end, with Envision Eugene redesignation of acreage inside the UGB of approximately 240 acres and the 10 percent expansion yielding 150-170 acres, McMahon says the supply will be inadequate to accommodate future population growth with Eugenes historical housing mix of 61 percent single-family and 41 percent multi-family housing. For one, McMahon says, it will force

development of single-family housing to bedroom communities such as Harrisburg and Coburg. It also puts pressure on Eugene communities to accommodate multi-family housing and relies on an assumption of embracing multi-family housing over single-family housing despite Americans preference otherwise. For instance, in one survey conducted on behalf of the National HBA, 75 percent of voters said owning a home is the best longterm investment they can make and 73 percent who were not homeowners planned to pursue homeownership. McMahon has been very happy with this Envision Eugene process overall, and it his hope that pillar 7, calling upon monitoring and reassessing assumptions and data every five years, will provide opportunity for necessary adjustments. Im hoping pillar 7 does its job, McMahon says. That when we get to 2015 and we realize we have a lot more people coming to Eugene, it will be a trigger to look again at the supply.
Eugene Area Chamber of Commerce

Vaden Francisco, Jr. You may recognize Vaden from Greeters or other Eugene Chamber events. Now wed like to introduce him as the latest addition to our Eugene business team. Vaden joined HLGR in January 2014, so he could work closely with other business attorneys in Eugene and Portland while expanding the legal services available to his clients. Vadens law practice will continue to focus on business and aviation law, as well as estate planning and veterans benefits. He regularly advises clients in a variety of industries regarding the formation of a business, succession planning, contracts and agreements, and other legal business transactions. As a former business owner and manager, Vaden brings a unique prospective to his practice of the law and is truly passionate about helping businesses and individuals succeed. He has made Eugene his home since 2001 when he began working for Heli-Trade Corporation, an FAA Repair Station and Bell Helicopter Customer Service Facility. He served Heli-Trade in several capacities and eventually as president until the company was sold in early 2012. Prior to joining HLGR, Vaden was also a sole practitioner in Eugene (Vaden B. Francisco, Jr. P.C.).

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Mark Turchetto is the new director of sales at the Phoenix Inn Suites. He previously worked at the Red Lion in Eugene.

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Jul Orr Vocational Services is proud to announce that Janine de Paz, certied rehabilitation counselor, has joined the team. Paz is especially committed to serving veterans like herself. CedricRudd has joined the Kyle Blain Group,Allstate Insurance, as an account executive.Rudd is a longtime veteran of the hospitality industry.

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Ameriprise Financial is pleased to welcome nancial advisor Emily A. Secord to the Voyage Financial Advisors team in Eugene.

Debby Walker of CW Walker and Associates has been elected board president of the Eugene Mission. Kelly Fenley, writer/editor at The Register-Guard, was elected board secretary, and Jenny Rexius was elected to the board of directors.





Luvaas Cobb is pleased to announce that associate attorney Jessica Rogers became a partner in the rm the rst of the year. Rogers will expand her practice into broadcast and communications law.

Gov. John Kitzhaber selected Julie Grossman, associate executive director of the Eugene Family YMCA, to serve on the Lane Transit District Board of Directors, and the State Senate conrmed the appointment February 11.

Robert Lane has been hired as revenue manager at Valley River Inn. He has been with the Valley River Inn for three years, the last two as front office supervisor.

Shawn Murphy is now Laurel Hill Centers executive director, only the second in 41 years after Mary Alice Johnston retired in January. Murphy has been with the Center for nine years. The Center has also hired Lisa Sheeber as behavioral health services director and Tom Strub as lab manager for SWEEP Optical.

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KPD Insurance announces the hiring of Charlie Vermilyea, employee benets Customer Service Representative (CSR) and the promotion of Laurie Giubbini to account manager in the employee benets department.

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Local Business Keeps Us Moving

Thank you for supporting Lane Transit District! Both LTD and the community are stronger because of your contribution to local transportation.

Mark Lerfald, nancial advisor with Future Planning Systems, has been elected as secretary/ treasurer of the United States Tennis Association, Pacic Northwest Section.

Cliff Davis Painting, Inc.

Eugene Kiwanis Club

The Filling Station Adam Mangrich has relocated to Eugene to lead the building commissioning department at Systems West Engineers. The rm also welcomes Matt Reich, electrical engineer. Four University of Oregon School of Journalism and Communication students have been promoted from interns to staff at Turell Group. Caitlin Estes is account coordinator and photographer; Patty Jenness is account coordinator and video editor; Sarah Kanthack is account coordinator; and Felecia Rollins is designer.

GodSpirits United LLC dba BBCS Publishing

Reynolds Electric, Inc. is pleased to welcome Earl Omlid to the team.

Goodman Financial

Dark:30 Sports has hired Alan Cline as director of operations. Cline is a former U.S. Park Service ranger and Co-Motion Cycles inside salesperson.

DCI Engineers is pleased to announce the promotion of Matthew Gralund to associate principal. He has worked on several Eugene projects, including Riverwalk Apartments and 13th and Olive Student Housing.

Grant Matrix

Johnson Broderick Engineering

Johnson Brothers Greenhouses

Kiwi Fab

Lady of the Lake Process Servers & Mobile Notary
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The Lounge at Pyrenees Mary Merriman, Summit Bank, and Cindy Pahs, Levi Strauss & Co., have joined the board of Springeld/ Eugene Habitat for Humanity.

MetroCom Development

Monkey Bugs Productions

Business News
Tyree Oil, Inc. has entered into an agreement to purchase Portlandbased StarOilcos Lubricant Distribution business.

The Oeming Group

Oregon Dog Sports

Renaissance Associates


New Members
When you join the Eugene Area Chamber of Commerce, you become part of a vibrant and prosperous community of creative entrepreneurs, forward-thinking innovators and visionary business leaders. Were pleased to welcome these new members who have chosen to take advantage of the Chambers tools, resources and expansive network to grow their businesses. Irene Alltucker AlliedBarton Security Services

Reynolds Electric

State Farm Insurance - Joe Liddell


Ron Kilcoyne General Manager


State Farm Insurance - Nic Smith


Valley Powersports

VISTAGE\Weinkauf Communications, Inc.
541-687-5555 (voice) 7-1-1 (TTY-Oregon Relay) The Best Way to Connect

Waterford Grand/BPM Senior Living Co. Womens Business Network
Eugene Area Chamber of Commerce

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Addressing the predicament of industrial lands in Eugene

long-standing priority of the Eugene Area Chamber of Commerce has been to focus attention our community requires a good understanding of state land use laws, current land supplies and timely steps toward solutions.

on Eugenes shortage of job-producing land. Finding a solution that fits the values and needs of

Goal 9 of the Oregon Statewide Planning Goals requires incorporated cities to inventory commercial and industrial lands within their urban growth boundaries (UGBs). It also requires cities to maintain sufficient inventories of commercial and industrial lands to accommodate 20 years of growth. Eugenes UGB has remained unchanged for nearly a quarter of a century. The lack of adequate jobproducing land is and has been an obstacle to advancing the economic prosperity of our region. For example, there are currently only five sites of more than 20 acres suited for manufacturing in our community. Each of those sites has constraints that make it difficult to build on. So, lets assume that tomorrow we learned that a high-skill, high-wage, energy efficient, socially responsible company with 500 new jobs wanted to locate in Eugene. And lets assume it only needed 35 acres of suitable land on which to build its facility right away. There is a good chance our community could not deliver. Great communities have vibrant economies. That is why the Envision Eugene process has been so important to our Chamber and our community. Embedded in its many recommendations are strategies to address the shortage of job-producing lands. They include: n Increasing flexibility in certain industrial areas to allow more commercial jobs. n Assembly of smaller parcels of land to create larger sites

My name is Bill Dion-Watson and Im an account representative for Peterson Cat. I consult with government agencies on large equipment purchases. Traveling is very important to maintain exceptional customer service throughout my sales territory, so I'm out of town quite a bit. I use the Eugene Airport because it's just so convenient. After a long trip it's nice to just walk off the plane, get into my car, and in 10 minutes I'm home. Fly Easy,

and actively pursuing brownfield redevelopment. n Expanding the UGB to create 12 new larger sites fortargeted industries. We have had the good fortune with Envision Eugene of going through an exhaustive, yet remarkably harmonious, public process to get individuals of disparate backgrounds to agree on objectives for future land use in Eugene. We also have Oregons land use laws providing us reasonable steps in addressing the challenges. Now, it is important that we move forward, as quickly as we can, to implement the strategies, put them into play, for the immediate and future economic health of our community.
Eugene Area Chamber of Commerce

Dave Hauser is president of the Eugene Area Chamber of Commerce, a 1200-member organization dedicated to promoting a healthy local economy.


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PO Box 1107 Eugene, OR 97440-1107


Investing in our clients every step of the way
Steven Ritchie and the team at Kernutt Stokes understand the importance of building relationships with clients. In addition to being trusted advisors, they are also considered friends of those they serve. Contact Kernutt Stokes to see what possibilities we can find for your business.

Certified Public Accountants & Consultants

1600 Executive Parkway, Suite 110, Eugene, Oregon 97401 | 541.687.1170 |

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