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22, 2010 Fliptop is a rap battle league that puts two people in a match to have them insu lt each other with the cleverest punch lines and sharpest rhymes . You can say it's one of the biggest youtube sensations of 2010 because it has go ne viral with several of their videos hitting a million views in just a couple m onths. Last July 17, they had a gig at Freedom Bar in Anonas, QC. FHM checked it out, a nd put the man behind the league, Anygma, on the hot seat. Be sure to check out the gallery below as well, for a photo-by-photo account of what happened that night. You can also check out their Youtube page by clicking here. How did Fliptop start? It was as simple as applying some format from America to the Philippines. We've ha d battling ever since also in the Philippines, but when Grind Time was shown Ðthe American league, probably the biggest in the world too Ðand when their format, the concept of it was introduced to the greater public, I picked up on it. I applie d it here. How did you put it all together, from inspiration to execution? Grind Time they have the exact same format, in the sense that, it 's free battles on Youtube. In a sense, you cut out the middle man, you don 't even have to look f or someone to air this or think about making a DVD and selling it. Profit is rea lly not the priority. I 'm aware of the talent here in the Philippines. I just put two and two together, like ªSo, if we have this kind of talent, what would it tak e for it to work ?º Would it be wiser to divide the Filipino and English conferenc es? Would it be wiser to have these many divisions all around Manila? Like, woul d it be wiser to go with this or that? We just went with whatever works in the P hilippines. It 's an entirely different paradigm. I don't even market anything, and that 's not to be cocky or anything. All we have is one Facebook, one Youtube, and one Formspring. I just go online, and answer questions, or post a poster if the re 's an event coming up. When did this start? Our first event was in February, if I am not mistaken. Are you the sole organizer of Fliptop? Well, I guess, with the logistics and eve rything, and the actual organizing, yeah, I do majority of the work. I have some partners too, the cameraman, Kev, and DJ Umph from Miscellaneous, who is like m y second-in-command. He takes the footage and edits it. Of course, I get a lot o f moral support, and brainstorming help from my camp from my homeboys and everyt hing. Are you an emcee as well? Yeah, yeah I'm an emcee. My crew is AMPON, and Talksic W ays. AMPON has been my camp ever since. Talksic Ways, we got together like a cou ple years ago, which is made up of several AMPON emcees and two cats from Audibl e, Protégé and Liquid. Fliptop is getting pretty big with some of the videos reachin g a million views already. Did you expect that it would get big this fast? I kne w it would get big, just not this fast, maybe 50,000 views overall for all the v ideos. Why do you think it's such a hit? Well, who doesn't want people insult each o ther? I think it's pretty innate in most Filipino males, from grade school and hig h school, you know, in the parking lot, you guys just insult the hell out of eac h other , just saying all types of shit. There 's that, and then, I guess it also comes into play the fact that as a race, the Filipino is known to be non- confro ntational, you know what I mean. So when they see these rap battles, they have s omething to aspire for, in a sense that, like ªHey, I don't get to do that on a dail y basis, but here, these guys are fucking insulting each other, and then right a fter, they're friends.º Speaking of insulting each other, have any of the guys gotte n into a fight, after a match? No, no, probably the closest thing to that is cal ling the next cat out after a battle. Like some guy hears a punch line for him, he 's like ªI'm going to battle you in the next battle.º At the end of the day, these gu ys are still friends. I'm sure they hold their own hidden grudges against each oth
Talk about the talent level here in the Philippines. As with everything. but st . In an openly written bat tle league. it's been a tattoo. like. If you tell me like all of that is freestyle. and sponsor the event. emcees who can 't even freestyle are allowed to join battles if they just think that they can come up with a couple of insults. in most things. Both sides must agree on everything. America sends us w hoever their mainstream artist is. they 've got to break it down and say like ªYeah. timing. If you know where something came from. therefore the entire Fl iptop is wrong. and whatever we make from this. what do you think of this battle?º If on e of them doesn't it. As for whether we reach the mark. And in a sense. your own stance. I ask both parties like ªYo. but I have a good feeling most of it was written. that 's bullshit. If you can't. If some day like we have enough money to actually fly over some good hiph op acts from the States. Smack. So there are prizes when you win a battle? Lately. Yo u haven 't paid your dues and shit. and we're looki ng at the shirts. and knowing where it 's gone. You ca n break it down in any which way you want. right? At the same time. that a hundred g uys have already said. At the s ame time there's a different demographic that doesn 't even get exposed to that. What do you say to the people w ho comment that you 've judged a battle wrong? When people say that Fliptop has ma de a wrong judgment. then you 're forced to freestyle . But what they're exposed to is a bunch of groups that took their own direction in hip hop and didn 't bother to know where it came from. the Philippines has potential and has the talent to make it. You can 't get stuck with the same concept. really important. it 's just going back to the projects an yways. it's just this one judge who made a mistake. like Grind Time. It's real ly democratic. So freestyle is still really.º trade t-shirts if they want. there's rh yme scheme. but like. At the same time. People think it's all freestyle. in both English and Filipino and even in Bisaya. of course. then it happens.º There are still a certain cr iteria that emcees have to meet. so far. They were still trying to claim it was freestyle. Monetary. your own ideology. people will hold i t against you. º And people have said that. I tell them ªYo. I'd have to consid er all the battle leagues in the world. and that 's what the people listen to. battles are a mix of freestyle and written lines. anything that 's hiphop-related. Where do you want to take Flip top going forward? Basically. I propose it. Can you give us a picture of how these rappers p repare for a battle? Is all of it freestyle or are the lines written? It's a commo n misconception that all of it is freestyle. if they want it to be unlimit ed time. only th en can you really come up with your own hiphop persona or whatever.º You have to do everything hiphop. They 're free to agree on ªmoney down. People haven 't stepped forward yet w ith the money down or whatever. right now. like. swag. That's too many. Comm only. you know. Wha t's the best line you've ever heard? I don't know man.º You can't gener alize and say ªI think it's wrong. there 's nothing wrong with that. if you forget your written lines. then why not. and go like ªYou're just one of those guys who prepare their shit. you're kind of bastardizing what we're doing. They say like we rig shit. whatever. where it 's gone. not yet. you know your opponent in advance because you 're supposed to prepare for him. people weren 't admitting yet that they actually prepared these lines. It bothers me once in a while. there's flow. your own mus ic. we just want to gain exposure for every one else. I don 't agree with his judgment. then wala. cadence. shit like that i s impossible. but you've got to advance things. and how we compare internat ionally. How do you match people up? If I think it's a good match up. Basically. that 's their own problem. What do you look at when judging a battle? Quality of punch lines. like ªYo. all the judges are wrong.er. There 's delivery. I think that's fucked up. All that shit. basically. Anyon e can join. Because little do you know tha t you could be saying the same shit that this guy already said. but in one battle league for instance. I think we still fal l a bit short. There are a lot of sick cats no doubt. We 'll have workshops so like peopl e will exchange ideas and shit. As an emcee. But I think a lot is lost in translation in the sen se that they get hooked up to the wrong hiphop from the West. I just propose it. if I don't agree with it. some of the battlers in Flipt op though haven 't assimilated themselves to Fliptop's openly written format. whatever. and if they 're both down with it. and where it can go. We don 't ev en have time to rig shit.º Of course. but I 'll tell them off. we'll have the sick cats here performing.
ill done sort of like guerilla style. www.fhm.com.ph/entertainment/interviews/article/3376 .
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