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Sheffield Hallam announces official Tour de France partnership

Thursday, April 3, 2014, New elhi - Sheffield Hallam University, one of the UK's largest universities, best known for its innovation and excellence in providing uality education in emerging fields, has announced that it is an official supporter of the !rand "#part $%&', the three-day spectacular that sees the (our de )rance come to the UK in *uly+ (he sponsorship agreement, which means Sheffield Hallam is the first ever university to partner with the (our in this way, was announced by the ,ice--hancellor .rofessor .hilip *ones and !ary ,erity from /elcome to 0orkshire+ (he University has taken up this exclusive opportunity with 1S2 3organisers of the (our de )rance4 through /elcome to 0orkshire+ (his innovative new agreement will provide significant benefits for students, enabling them to be involved in the world's greatest cycle race and will offer more than $%% volunteering and participatory roles that they would be unable to experience at any other university+ (he University has a long-established reputation in sport, running one of the UK5s largest ranges of sports degree programmes+ 6t is also home to three world-class sports research centres, which have worked with governing bodies such as UK Sport and the .remier 7eague, and with a variety of national teams and elite athletes on sports science programmes+ 8esearchers recently won the contract to test goal-line technology in the .remier 7eague and used their engineering skills to build a sled for daredevil !uy 9artin to break the land speed world record+ (his sport expertise has meant that students have been able to benefit from uni ue volunteering opportunities at ma:or events, including the ;ei:ing 2lympics and "elhi -ommonwealth !ames, with over $%% Sheffield Hallam students taking up key roles at 7ondon $%&$, more than any other university+ (his new partnership with the (our de )rance means that students will once again be able to benefit in this way, with a range of volunteer roles exclusively on offer to them+

(he University is developing a full plan of activity as part of the sponsorship package that showcases its academic expertise and experience in art and design, sport, engineering, and events management, amongst others, aiming to bring the excitement of the race to Sheffield+ Spea!in" at the announcement #rofessor #hilip $ones, %ice &hancellor, Sheffield Hallam 'ni(ersity said< =6n *uly, the eyes of the world will be on Sheffield+ 2ur exclusive partnership with the !rand "#part continues Sheffield Hallam's proud history of being a ma:or educational partner at global sporting events+ (his is a natural fit for Sheffield Hallam+= =>xclusive volunteering and participation opportunities at the !rand "#part will be excellent additions to the -,s of our students+ )or those who are looking for careers in sport or event management, for example, they will be able to demonstrate that they have put their learning into practice at an international event, demonstrating the skills, knowledge and experience that will make them highly attractive to employers in the future+= =(his event also provides a fantastic opportunity to raise awareness of our academic teaching and research strength in sport and event management, and our creative expertise drawn from our heritage in art and design which dates back to &?'@+= &hristian #rudhomme, director of the Tour de France, said< A6t is great to announce these new supporters of the !rand "#part+ (he UK is now the centre of world cycling due to the recent success on the road as well as the track+ (he !rand "#part $%%B in 7ondon was a massive success but since then 9ark -avendish has won $C (") stages and Sir ;radley /iggins and -hris )roome have both brought the yellow :ersey to .aris+ 65ve no doubt the crowds will be even bigger in 0orkshire, -ambridge and 7ondon than in $%%B, which is why we are so excited to return to the UK in *uly+ 6 have a feeling the 0orkshire !rand "#part will be a very special moment for 7e (our, for cycling and for all those companies involved like Sheffield Hallam+ 6t will be a moment not to forget+D (he University's activities will provide opportunities for students from across the University to be involved in organising and managing events, continuing the University5s rich tradition of creating volunteering opportunities at ma:or events that enable them to develop and hone the skills that future employers are seeking from today's graduates+ 1 series of public events will showcase the expertise of the University's world-class sport research, featuring interactive cycling exhibits and famous faces from the world of sport to

demonstrate the science behind cycling as well as how new technology and engineering have changed the sport+ 1s a result of the partnership, the University is seeking other opportunities to develop relationships with organisations involved in the !rand "#part to deliver student placements and employment opportunities, along with business opportunities+ Notes for editors) Sheffield Hallam is the third largest campus-based university in the UK, with more than @C,%%% students studying more than BC% courses+ 6nformation about the University's role in the !rand "#part $%&' can be found on our dedicated website< www*shu*ac*u!+letour

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