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Chapter 1: Eentreprenuer Introduction:

Entrepreneur are the backbone of a nations progress. They organise different factors of production like land, labour and capital and in this process, provide goods and services to the people. Entrepreneur creates wealth and gives employment to large sections of the society. The economically developed nations provide ample evidence to the emergence of entreprenurial class in those countries. Many underdeveloped countries have realised the fact that the governments in these countries are unable to produce goods and services needed by the people and offer employment. India requires a good entrepreneurial class for developing small scale and largescale Industries. Government at the centre and states are unable to solve the problem of teeming unemployed. Besides, liberalisation has given an added impetus to entrepreneurs to start industries in small scale and large-scale sectors. Therefore the government both at the central level and the state level are taking increased interest in promoting the growth of entrepreneurship. Individuals are being encouraged to form new businesses and are being provided such governmnent support as tax incentives, buildings, roads and a communication system to facilitate this creation process. The encouragement given by the central and state government should continue in future as it realized that the new entreprises creates jobs and increase the economic output of the region.

The word entrepreneur is drived from the French word enterprendre. It means to undertake. An entrepreneur is a person who has a possession of new entreprise, venture or idea and assume a greater significance in inheriting risk and outcome of the business. The main reson for an entrepreneur to start a busines entreprise is because he comprehence the venture for his individual satisfaction and has personal stake in entrepreneur differs in his standing towards the organisation. He is the owner, bear risk and uncertanities involved in running up of business. An entrepreneur objective is to be innovative, creative and act as a benefiter to the organisation in short he is a chang agent. Entrepreneur is faced with more income uncertanities as his income is contingent on the performance of the firm. Entrepreneur is not indused to involve in fradulant behaviour as a enterprise belongs to him and he cannot mis practise with his own shares. Entrepreneur is required to have certain qualifications and qualities like high motivational power, innovative thinking, risk bearing ability etc. An entrepreneur deals with frauds and failures as a part of his learning experience for his entreprise.

The Oxford English Dictionary defines entrepreneur as One who undertakes an business profitable by his skill, intellgence and wealth.

According to Evans entrepreneurs are person who initiate, organise, manage and control the affairs of a business unit that combines the factors of production to supply goods and services whether business pertains to agriculture, industry, trade or profession.

According to Richard Cantillon the agent who buys means of production at certain prices in order to combine them into a product that he is going to sell at prices that are uncertain at the moment at which he commits himself to his cost.

Characteristics of a Good Entrepreneur

1. Creativity:
Creativity is an ability to bring something new into existence. Innovation is the process of doing new things, and creativity is a pre-requisite to innovation. An entrepreneur should be creative, because ideas usually evolve through a creative process whereby imaginative people bring them into existence, nurture them and develop them successfully.

2. Mental


An entrepreneur must be reasonably intelligent and should have creative thinking and must be able to analyse various problems and situations. He should be able to

anticipate changes and must be able to study the various situations under which the decisions have to be made.

3. Human


An entrepreneur must maintain good relations with his customers. He must also maintain good relations with his employees if he is to motivate them to perform their jobs at a high level of efficiency. In order to maintain good human relation he should have emotional stability, personal relations, tactfulness and consideration.

4. Leadership:
The qualities of leadership will enable a person to stand apart in whatever profession he might be in. leadership is the basic quality of entrepreneurs. This spirit keeps him forward in any field. The quality of his leadership is clear from his personal relationship, mode of handling a problem, generating resources and taking others in his own strides. Those, enterprises, which are endowed with a resource of leadership, will always be prominent in the market.

5. Team


An ideal entrepreneur is one who has the ability to build a team. A team is a group of individuals with common purpose that is focused and aligned to achieve a specific task or a set of outcomes. A good team will be able to share knowledge, core competency, and goals.

6. Achievement,


Entrepreneurs have a high need for achievement and are guided by their inner self, motivating the behavior towards the accomplishment of goals. Most of the successful entrepreneurs are attracted to this innovative career, because it is challenging and demands a high degree of intelligence and involvement. Achievement, motivated entrepreneurs are the doers. They always accept any challenge and take a calculated risk to do something worthwhile. In India, we have a number of such entrepreneurs who are achievement motivated.

7. Problem


An entrepreneur should learn to face problem and not avoid them. He should define the problem, gather information, identify various solutions, evaluate alternatives and select the best option, take action, and finally evaluate the action taken.

8. Communication


An entrepreneur should have the ability to communicate effectively. Good communication means both the sender and the receiver of the message understand each other. An entrepreneur is more likely to succeed if he can

communicate effectively with his employees, creditors, suppliers and customers.

9. Goal


Human behavior is goal oriented. Therefore, goal setting is a necessary part of all the activities. Without goals, different members may go in directions. A successful entrepreneur is goal oriented. The goals must be as specific as possible so that all employees can feel a sense of achievement when goal is attained.

10. Risk

taking and decision-making ability:

Entrepreneurs are persons who take decisions under the conditions of uncertainty, and therefore they are willing to bear risk.

Qualities of entrepreneur

1. Creative 2. Innovative 3. Risk taker 4. Capital generator 5. Leader 6. Motivator 7. Energetic 8. Commited 9. High perseverance person 10. Able to assume responsibility 11. Able to deal with failure 12. Good manager 13. Self confidence 14. Flexible to change

15. Dynamic

16. Profit oriented 17. Optimist Versatile 18. Achiever 19. Resourceful 20. Goal directed 21. Low need for status and power 22. Problem solver 23. Knowledgeable in technology

An entrepreneur should have qualities of many individuals in one. He should be resourceful to bring capital and management. He should have a vision for future. He should be an example setter and a good leader. He should be energetic, yet flexible to environmental changes. A good entrepreneur should have good knowledge of product and technology. He should have a quest for success and achievement. He should have capability to build an organization culture.

Chapter 2: Ratan Tata:

Ratan Naval Tata, KBE, is an Indian businessman who became chairman of the Tata Group in 1991, a Mumbai-based conglomerate. He is a member of a prominent Tata family of Indian industrialists and philanthropists.

Born: Education: Residence: Nationality: Ethnicity: Occupation: Year active: Religion: Awards:

December 28, 1937 (age 74) Mumbai. Harvard Business School, Cornell University, Harvard University. Colaba, Mumbai, India. Indian. Parsi. Chairman of Tata group. 1962-present. Zoroastrian. Lifetime Achievement Award(2012),

Padma Bhushan (2000),

Padma Vibhushan (2008). Siblings: Noel Tata

Among many other honors accorded him during his career, Tata received the Padma Bhushan, one of Indias most distinguished civilian awards, in 2000 and Padma Vibhushan in 2008 and Lifetime Achievement Award awarded by prestigious Rockefeller Foundation in 2012. He has also been ranked as India's most powerful CEO.

Early life:
Ratan is the great-grandson of Tata group founder Jamsetji Tata. Ratan's parents separated in the mid-1940s, when he was seven and his younger brother Jimmy was five years old. Their mother moved out and both boys were raised by their grandmother Lady Navajbai. Tata started sol in Bombay at Campion School, Bishop Cotton School, and Shimla and finished at Cathedral and John Connon School. Ratan Tata completed his B.S. in architecture with structural engineering from Cornell University in 1962, and the Advanced Management Program from Harvard Business School in 1975. He is a member of the Alpha Sigma Phi fraternity.

Ratan Tata profile

Ratan Tata is presently the Chairman of Tata Sons, the holding company of the Tata Group. Ratan Naval Tata is also the Chairman of the major Tata companies such as Tata Steel, Tata Motors, Tata Power, Tata Consultancy Services, Tata Tea, Tata Chemicals, Indian Hotels and Tata Teleservices. He has taken Tata Group to new heights and under his leadership Group's revenues have grown manifold. Ratan Tata was born on December 28, 1937, in Bombay. He received a Bachelor of Science degree in architecture from Cornell University in 1962. Ratan Tata had a short stint with Jones and Emmons in Los Angeles, California, before returning to India in late 1962. He joined the Tata Group and was assigned to various companies before being appointed director-in-charge of The National Radio & Electronics Company (NELCO) in 1971. Ratan Tata was appointed Chairman of Tata Industries in 1981. He was assigned the task of transforming the company into a Group strategy think-tank, and a promoter of new ventures in high technology businesses, in 1991, Ratan Tata took over the Chairmanship from JRD Tata. Under him Tata Consultancy Services went public and Tata Motors was listed in the New York Stock Exchange. In 1998, Tata Motors came up with Tata Indica, the first truly Indian car. The car was the brainchild of Ratan Tata.

Ratan Tata was honored with Padma Bhushan, one of the highest civilian awards in 2000. He was also conferred an honorary doctorate in business administration by Ohio State University, an honorary doctorate in technology by the Asian Institute of Technology, Bangkok, and an honorary doctorate in science by the University of Warwick.

Career at Tata Sons:

Tata began his career at the Tata Empire in 1962; he initially worked on the shop floor of Tata Steel, shoveling limestone and handling the blast furnace. In 1971, he was appointed the Director of National Radio and Electronics (Nalco), which was in dire straits when he came on board: with losses of 40% and barely 2% share of the consumer electronics market. However, just when he turned it around from 2% to 25% market share, the Emergency was declared. A weak economy and labour issues compounded the problem and Nalco was quickly near collapse again. For his next assignment, in 1977 he was asked to turn around the sick Empress Mills, which he did. However, he was refused an Rs 50 lakh investment required to make the textile unit competitive. Empress Mills floundered and was finally closed in 1986. In 1981, JRD Tata stepped down as Tata Industries chairman, naming Ratan as his successor. He was heavily criticized for lacking experience in running a company of the scale of Tata Industries. In 1991, he was appointed group chairman of the Tata group. As group chairman, he has been responsible for converting "the corporate

commonwealth" of different Tata-affiliated companies into a cohesive company. He has been responsible for the acquisition of Tetley, Jaguar Land Rover and Corus, which have turned Tata from a largely India-centric company into a global business, with 65% revenues coming from abroad. He also pushed the development of Indicia and the Nano. He

is widely credited for the success of the Tata Group of companies, especially after the liberalization of controls after the 1990s.

In August 2007, Ratan Tata led Tata Group's acquisition of British steel maker Corus. At that time, this was the largest takeover of a foreign company by an Indian company, and resulted in Tata Group becoming the fifth largest steel producer in the world. According to the BBC, however, some analysts criticized the move, saying that Tata Group had overpaid for Corus and had prioritized national pride before its shareholders. Tata is set to retire in 28 December 2012 to be succeeded by Cyrus Mistry, the 44-year-old son of Pallonji Mistry and managing director of Shapoorji Pallonji Group.

Qualities of Ratan Tata as an Entrepreneur..

1. Visionary:

One hundred years from now, I expect the Tatas to be much bigger than it is now. More importantly, I hope the group comes to be and regarded as being the best in in the manner in which we operate, best in the products we deliver and best in our values system and ethics. Having said that, I hope that a hundred years from now we will spread our wings far beyond India.

2.Risk taker:

If you put a gun to my head, you had better take the gun away or pull the trigger because Im not moving.

3. Strategist:
He is a deep thinker and extremely strategic. He is always 2-3 steps ahead.

4.Change champion:
Ratan Tata was the chief architect of the Corus deal. I was worried about the magnitude and the amount of money. But he instilled confidence.

5.A man of integrity:

Tata has shown that there is no other way he will do business other than do it ethically.

6. Expertise:

When you come to him for a critical decision, he will give you a very quick answer, his responses would be crisp, and leaving no room for doubtsHis involvement in cross-border deals could be quite significant. And thats precisely what gives the CEOs the confidence to move ahead with doubts.

Ratan Tatas contribution towards Corporate Social Responsibility (CSR)

CSR is contributing responsibility, commitment of business to behave ethically and contribute to economic development while improving the quality of life of the work force and their families as well as community and society at large. Therefore it is clear that meaning of CSR is twofold on one hand it exhibits the ethical behavior in an organization towards internal and external stakeholders on the other hand it denotes the responsibilities of an organization towards the environment and society in which it operates The simplest and most significant definition of CSR was given by Mahatma Gandhi who said Wealth created from the society has to be ploughed back into society. The term CSR was in common use only after 1970s after many multi National Corporation coming forward and thinking beyond profit for the benefit of the stakeholders. ISO 26000 is a recognized international standard for CSR. CSR makes a society socially responsible, makes it strive to make profit, makes it obey the law, be ethical, be a good corporate citizen. The concept of social responsibility for business is probably most advance in us and in western societies then in developing and emerging economies. Thus to sum up CSR can be defined as the ethical behavior of a company towards society. It means engaging directly with local communities, identifying their basic needs and

integrating their needs with business. The government perceives CSR as the business contribution to the nations sustainable development; it directs business how to take into account the economic, social and environmental impact. CSR is a concept which suggests that commercial co-corporation must fulfill their duties providing cause to the society. CSR is also known as corporate responsibility, corporate citizenship, responsible business, sustainable responsible business (SRB) or corporate social performance. CSR focuses on business with perception of society. It promotes public interest by encouraging community growth and development and voluntarily eliminating practices that harms public share regardless of legality. CSR focuses on benefit of triple bottom line, people, planet and profit. However practices of CSR are subject to much debates and criticism. Critics argue that CSR distract fundamental economic role of business. It is nothing more than super ficial window dressing of financial statements to avoid the interference of government, to which act as a watchdog over multinational companies. CSR is essential to avoid organization mission as well as guides the company to stand for the consumers.

Approaches of Corporate Social Responsibility:

There are others who view SR as philanthropy. In India it is widely recognized fact that house of Tatas is more for its act of philanthropy for more than a century. Tatas was the first industrialist to come to rescue of Gujarat earthquake divested people. When Gujarat was shattered by the worst earthquake, companies provided most immediate emotional relief for the people who were encious for their news of their families. Medical assistance provided and services were also provided by such companies.

Sponsoring social and charitable causes:

Some entrepreneur had not only built in industrialist empires but also contributed individually to certain social and charitable cause. JRD Tatas contribution to the growth of Indian airlines population related research education of the under privilege has set an example for various industrial houses in India.

Chapter 3: Tata Industry.

Indias largest business group

With businesses in seven sectors,

And operations in over 80 countries;

With products and services available in over 85 countries

And over 456,000 employees.

Group revenue of $ 100.09 bn;

58% in geographies other than India.

Founder and Chairman

Established by Jamsetji Tata in 1868. Head quarter Mumbai and Navi Mumbai, Maharashtra, India. Ratan N Tata is the chairman of Tata sons, the Tata promoter company. Revenues us$ - 62.50 billion 9th (Feb. 2008). Brand finance, uk- based consultancy firm, recently valued the Tata brand at $ 11.4 billion and ranked it 57th among the worlds top 100 brands.

Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. It encompasses seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. Tata Group has operations in more than 80 countries across six continents and its companies export products and services to 80 nations. It has over 100 operating companies each of them operates independently out of them 31 are publicly listed. The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Hotels. The Teleservices, Titan combined market

Industries, Tata

Communications and Taj

capitalization of all the 31 listed Tata companies was $89.88 billion as of March 2012. Tata receives more than 58% of its revenue from outside India. The group takes the name of its founder, Jamsetji Tata, a member of whose family has almost invariably been the chairman of the group. The current chairman of the Tata group is Ratan Tata, who took over from J. R. D. Tata in 1991. The company is currently in its fifth generation of family stewardship. Tata Sons is the promoter of all key Tata companies and holds the bulk of shareholding in these companies. The chairman of Tata Sons has traditionally been the chairman of the Tata group. About 66% of the equity capital of Tata Sons is held by philanthropic trusts endowed by members of the Tata family.

The 2009, annual survey by the Reputation Institute ranked Tata Group as the 11th most reputable company in the world. The survey included 600 global companies. The Tata Group has helped establish and finance numerous quality researches, educational and cultural institutes in India. The group was awarded the Carnegie Medal of Philanthropy in 2007 in recognition of its long history of philanthropic activities.

The Tata Group was founded as a private trading firm in 1868 by entrepreneur and philanthropist Jamsetji Nusserwanji Tata. In 1902 the group incorporated the Indian Hotels Company to commission the Taj Mahal Palace & Tower, the first luxury hotel in India, which opened the following year. After Jamsetji death in 1904, his son Sir Dorab Tata took over as chair of the Tata Group. Under Dorabs leadership the group quickly diversified, venturing into a vast array of new industries, including steel (1907), electricity (1910), education (1911), consumer goods (1917), and aviation (1932). Following Dorabs death in 1932, Sir Nowroji Saklatwala became the groups chair. Six years later Jehangir Ratanji Dadabhoy Tata (J.R.D.) took over the position. His continued expansion of the company into new sectorssuch as chemicals (1939), technology (1945), cosmetics (1952), marketing, engineering, and manufacturing (1954), tea (1962), and software services (1968) earned Tata Group international recognition. In 1945 Tata Group established the Tata Engineering and Locomotive Company (TELCO) to manufacture engineering and

locomotive products; it was renamed Tata Motors in 2003. In 1991 J.R.D.s nephew, Indian business mogul Ratan Naval Tata, succeeded him as chairman of the Tata Group. Upon assuming leadership of the conglomerate, Ratan aggressively sought to expand it, and increasingly he focused on globalizing its businesses. In 2000 the group acquired London-based Tetley Tea, and in 2004 it purchased the truck-manufacturing operations of South Koreas Daewoo Motors. In 2001 Tata Group partnered with American International Group, Inc. (AIG) to create the insurance company Tata-AIG.

Bombay House, the head office of Tata Group

Type Industry

Private Conglomerate

Founded Founder(s)

1868 Jamsetji Tata

Headquarters Mumbai, Maharashtra, India Area served Key people Worldwide Ratan Naval Tata (Chairman) Cyrus Pallonji Mistry (Deputy Chairman) Automotive, steel, information technology, electricity generation, chemicals, beverages, telecom, hospitality, retail, consumer goods, engineering goods US$ 100 billion (2011-12) US$ 5.23 billion (201112) US$ 77.7 billion (201112) Tata Sons 455,947 (2011-12) List of subsidiaries


Revenue Profit

Total assets

Owner(s) Employees Subsidiaries Website

The Tata Group of Companies has always believed strongly in the concept of collaborative growth, and this vision has seen it emerge as one of India's and the world's most respected and successful business conglomerates. The Tata Group has traced a route of growth that spans through six continents and embraces diverse cultures. The total revenue of Tata companies, taken together, was $83.3 billion (around Rs3, 796.75 billion) in 2010-11, with 58 per cent of this coming from business outside India. In the face of trying economic challenges in recent times, the Tata Group has steered Indias ascent in the global map through its unwavering focus on sustainable development. Tata companies employ over 455,947 people worldwide. It is the largest employer in India in the Private Sector and continues to lead with the same commitment towards social and community responsibilities that it has shown in the past.

The Tata Group of Companies has business operations (114 companies and subsidiaries) in seven defined sectors Materials, Engineering, Information Technology and Communications, Energy, Services, Consumer Products and Chemicals. Tata Steel with its acquisition of Corus has secured a place among the top ten steel manufacturers in the world and it is the Tata Groups flagship Company. Other Group Companies in the different sectors are Tata Motors, Tata

Consultancy Services (TCS), Tata Communications, Tata Power, Indian Hotels, Tata Global Beverages and Tata Chemicals.

Tata Motors is Indias largest automobile company by revenue and is among the top five commercial vehicle manufacturers in the world. Jaguar and Land rover are now part of Tata Motors portfolio.

Tata Consultancy Services (TCS) is an integrated software solutions provider with delivery centres in more than 18 countries. It ranked fifth overall, and topped the list for IT services, in Bloomberg Business week's 12 th annual 'Tech 100', a ranking of the world's best performing tech companies.

Tata Power has pioneered hydro-power generation in India and is the largest power generator (production capacity of 2300 MW) in India in the private sector.

Indian Hotels Company (Taj Hotels, resorts and palaces) happens to be the leading chain of hotels in India and one of the largest hospitality groups in Asia. It has a presence in 12 countries in 5 continents.

Tata Global Beverages (formerly Tata Tea), with its major acquisitions like Tetley and Good Earth is at present the second largest global branded tea operation.



Traded as

BSE: 500570 (BSE SENSEX Constituent) NSE: TATAMOTORS NYSE: TTM Automotive 1945 J. R. D. Tata

Industry Founded Founder(s)

Headquarters Mumbai, Maharashtra, India. Area served Key people Worldwide Ratan Tata (Chairman) Karl Slym (Managing Director) Automobiles Commercial vehicles Automotive parts Vehicle leasing Vehicle service US$ 34.575 billion (2012) US$ 2.821 billion (2012) US$ 28.540 billion (2012) US$ 6.507 billion (2012) 59,759 (2012)



Revenue Profit Total assets Total equity Employees

Parent Divisions Subsidiaries

Tata Group Tata Motors Cars Jaguar Land Rover Tata Daewoo Tata Hispano

Tata Steel Limited

Type Traded as

Public NSE: TATASTEEL,BSE: 500470 (BSE SENSEX Constituent)

Industry Founded Founder(s)

Steel 1907 Dorabji Tata

Headquarters Mumbai, Maharashtra, India[1] Area served Key people Worldwide Ratan Tata (Chairman) Hemant M. Nerurkar (MD) Products Steel, flat steel products, long steel products, wire products, plates Revenue Profit Total assets US$ 27.738 billion (2012) US$ 1.125 billion (2012) US$ 28.904 billion (2012)

Total equity Employees Parent Subsidiaries Website

US$ 8.445 billion (2012) 81,622 (2012) Tata Group Tata Steel Europe

Type Traded as

Public BSE: 532540 NSE: TCS BSE SENSEX Constituent

Industry Founded Founder(s)

IT services, IT consulting 1968 J R D Tata

Headquarters Mumbai, Maharashtra, India Area served Key people Worldwide Ratan Tata (Chairman) N. Chandrasekaran (CEO & MD) Services IT, business consulting and outsourcing services


US$ 10.17 billion (2011/12


US$ 2.2 billion (2011/12

Employees Parent Subsidiaries

254,076 (Sep 2012) Tata Group CMC Limited TCS China TRDDC


Type Industry

Public (BSE: 500770) Chemicals

Founded Founder(s)

1939 Dorabji Tata

Headquarters Mumbai, India Area served Key people Global Ratan Tata, Murali Sastry (Chief Innovation Officer) Products Basic and industrial chemicals, nitrogenous and phosphaticfertilizers, industrial finishing products, coatings and crop nutritions Revenue 95.43 billion (US$1.74 billion)(2009-2010) Operating income Profit Employees Parent 7.23 billion (US$131.59 million) 4,645 (2011) Tata Group 15.59 billion (US$283.74 million)

Subsidiaries Website

Tata Chemicals Europe

Tata Teleservices Limited

Type Industry Founded

Public (BSE: 532371) Telecommunications 1996

Headquarters Mumbai, Maharashtra, India Key people Ratan Tata (Chairman) Srinath Narasimhan (MD & CEO) Products Fixed-line and telephony, broadband and fixed-line internet services, digital television and network services Revenue 3,191 crore (US$580.76 million)(2011) Parent Divisions Tata Group Tata Do Como (CDMA/GSM) Virgin Mobile India (CDMA/GSM)


Tata Global Beverages Limited

Type Traded as Industry Founded Founder(s)

Public BSE: 500800,NSE: TATAGLOBAL Non-alcoholic beverages 1964 (Calcutta) JRD Tata

Headquarters Kolkata, West Bengal, India Key people Percy T. Siganporia (CEO & MD) Products Tea, coffee, dairy products, water, pepper and other plantation crops Revenue Employees Parent Subsidiaries US$ 1.16 billion (2011-12) 3,166 (2011) Tata Group Good Earth Teas Tata Coffee Tetley


Vision, Mission and Values..

Mission: to be a competitive values provider in international business for group companies and all our partners.

Vision: become a globally networked enterprise seizing opportunities worldwide to generate USD 25 million annual profits by 2012.

Values: Integrity, spirit, ability, passion for excellence, unity.

Ranks Achieved

TATA Steels: TATA Motors: manufactures in the world. TCS:

5th largest steel maker in the world. Among the top five commercial vehicle

Leading global software company. 2nd largest branded tea company in the world. worlds 2nd largest manufacturer of soda ash. worlds largest wholesale voice carriers.

TATA Chemicals: TATA Communication:

Mergers and Acquisitions

TATA communications acquired CEC (china enterprises communication)

with 50% stake in June 2008.

TATA motors acquired jaguar and land rovers (UK based) with a value of
$ 2.3 billion in March 2008.


construction Equipment Company acquired huge telecom India

(Spain based) with 79% stake in March 2008.

Expending globally (globalization strategy) Acquiring other companies in different countries. No frill strategy ; a low frill strategy combine a low price and low values added, low perceived products/ services benefits and a focus on a price sensitive market segments.

Maintain the cost of raw materials as lowest as possible and achieve the lowest cost of final products. Invested a huge amount in research and development in order to achieve the highest degree of quality at lowest price.

SWOT Analysis


Resources and capabilities (people and raw materials) Vast experience (steel and automobiles) The business model (TBEM is a model determining the quality movement in the group)


Distribution Value chain innovation Macro environment In order to serve the global markets with high quality and low price.


New markets Exports Acquisitions E.g. Jaguar and land rover.


Indias recent mergers of global markets E.g. vodafone, reliance.

Products and Services for CONSUMERS




Charter flights

Cooling appliances


DTH television

Financial services


Holidays homes






Solar appliances


Watches and clocks

Products and Services for BUSINESSES

Advanced composites


Agricultural products

Automotive industry







Design service





Financial services

Food products



Industrial equipments


Chapter 4: Review of Literature

1. Law of the land should have sanctity; No restropective tax: Ratan Tata

December 9, 2012 | PTI MUMBAI: The outgoing Chairman of the Tata group Ratan Tata is "rattled" by India's current image emerging from scams and retrospective taxation, and wants the government to give an "irreversible commitment" that law of the land has sanctity. "Never before has India had that kind of image," he said in a freewheeling interview to PTI three weeks ahead of his retirement on December 28 after serving the group for 50 years including 21 years as Chairman.

2. Tatas won't get into airline business: Ratan Tata

December 9, 2012 | PTI MUMBAI: Once pioneers in civil aviation, the Tata group are unlikely to get into the sector because of "destructive competition", its outgoing Chairman Ratan Tata indicated today. Recalling the group's proposal for a tie up with Singapore International Airlines (SIA) for a domestic carrier in India in the mid1990s, the

Tata patriarch pointed out, "it is a different sector today than it was at that time.It is somewhat like telecom. It is proliferated by many...

3. Tata






June 23, 2011 | PTI

NEW DELHI: In the midst of an ongoing search process to find Ratan Tata's successor to head the country's biggest corporate house, top leaders from the group have heaped lavish praise on his leadership style. Ratan Tata has been heading the group since 1991 as Chairman of the group's promoter company Tata Sons and is scheduled to retire in December next year. A search committee has been tasked to find Ratan Tata's successor to head the salt-to-software...

4. Group not pushing me out, my desire to quit: Ratan Tata

September 3, 2010 | PTI NEW DELHI: Asserting that he was not being pushed out as chairman of the $71 billion conglomerate Ratan Tata said that he opted out of the selection committee to avoid giving the impression that he is influencing the succession plan. "I don't want to leave the company in a wheel chair or in a box," Ratan Tata told news

channel ET Now in an interview. "The company is not pushing me out. It is my desire," he said. The comments come in...

5. Tatas name members of search panel to find Ratan's successor

August 7, 2010 | PTI NEW DELHI: Aiming to find a successor to 72-year-old Chairman Tata Group today named five members of a search panel that includes N A Soonawala . The panel includes two other senior group directors R K Krishnakumar and Cyrus Mistry, and group adviser and lawyer Shirin Bharucha and influential British businessman Lord Bhattacharya. Tatas had announced on August 4 that a search panel would be set up to find the next leader for the USD 71 billion...

6. Ratan Tata denies 'venal' business environment comment

December 8, 2012 | AFP NEW DELHI: Tycoon Ratan Tata denied on Saturday calling India's business environment "venal" or accusing the government of "inaction" in media interviews. A statement by the tea-to-steel group said Tata has always supported Congress

Prime Minister Manmohan Singh and the "last thing" he would wish to do is to be a critic as had been reported by a number of media outlets. In Tata's interviews, he spoke about "coherence in implementation of government...

7. Lack of government support preventing Indian industry from competing with China, says Ratan...

December 7, 2012 | AFP MUMBAI: The outgoing head of the Tata business empire, Ratan Tata warned on Friday that a lack of government support was preventing Indian industry from competing with China and lashed out at a "venal" business environment. In interviews published ahead of his retirement as chairman this month, Ratan Tata criticized what he called a lack of coherence in government policy and said the Mumbai-based group's ethical standards had...

8. Relationship with Tata Motors goes much higher and much deeper: Mike Manley, COO, and Fiat and...
December 6, 2012 | Ketan Thakkar & Satish John, ET Bureau

MUMBAI: Mike Manley, 48, steered the Jeep brand for Fiat Chrysler to its preeminent position today. In September 2011, Manley was given the dual charge of the Asia-Pacific region, with a key mandate to turnaround Fiat in India. Manley has come with his India plan. India will be "fundamental" for us, says Manley on whether it is make or break time for Fiat in India. Manley, chief operating officer of Fiat and Chrysler in Asia has...

9. British industry hurt by costs, 'dying' supply chain: Ratan Tata, chairman of Tata Group

December 5, 2012 | Reuters LONDON: Ratan Tata, the chairman of Tata Group, has said that British industry is being hit by costs and a "dying" supply chain, in an interview with a British newspaper published on Wednesday. Tata group owns Jaguar Land Rover , Tata Steel and Tetley Tea in Britain , and operates 19 companies with a 45,000-strong workforce across Europe, according to its website. "The...

10.LSE confers fellowship to Ratan Tata

July 13, 2007 | PTI NEW DELHI: Tata Sons Chairman Ratan Tata has been given honorary fellowship of the London School of Economics and Political Science for his contribution to

the global industry. "We honor Ratan Tata for his achievements in the fields of entrepreneurship, industrial leadership, building up knowledge economy. Tata is an iconic name in India, thanks to Ratan Tata's efforts around the world," LSE's Professor Desai said in a statement. Honorary fellowships are awarded by LSE each...

Chapter 5: Research Methodology Used

The purpose of methodology is to describe the process in research work. This includes the overall research design, data collection, the field survey &analysis of data.


Research design is the arrangement of conditions for data collection & analysis of data in a manner that aims to combined relevant to research purpose with economy in procedure. A research design is the master plan or model for conduct of formal investigation. It is blue print that is followed in completing study. The research conducted by me is BASIC RESEARCH. Often basic research is called theoretical, pure or fundamental research. It is not directly concerned with solving marketing problems. The main aim is to improving academic knowledge about the subject matters. Basic research is conducted for the sake of knowledge. Basic research does not deal with commercial problems.

DATA COLLECTION: 1. Primary Data: Is Ratan Tata is an idol for upcoming Entrepreneur? It has been represented in the below chart.

It has been cleared in the above chart that Yes - 32% No 18% 32% people say yes it is an example for upcoming entrepreneur as the way Ratan Tata has made his courier and build an empire in current scenario. 18% people say that there are many entrepreneurs from which we can gain the knowledge.

Secondary Data: The secondary data has been collected from the following source:

Books Data through internet source

SAMPLE SIZE: Sample size refers to the number of items to be selected from the universe to constitute a sample. The concept of sample size is a relative one as it depends on the size of the population. The sample selected by me is random sampling of 50.

Chapter 6: Appendix
Tata Steels:

Tata Steel will redeem all its convertible alternative reference securities (CARS) at a premium of 123 per cent by September 5. This will result in an outgo of Rs 2,602 crore. Tata Steel is paying off its liability due under CARS to the extent of $471 million for the principal amount, along with accrued interest of $1.9 million for the last six months on the maturity date (September 5), the company said in a statement.In 2007, Tata Steel, in a bid to part-finance the Corus acquisition, raised $875 million through issue of CARS which matured in 2009. The company came up with an exchange offer for CARS holders in 2009.

According to the offer, the investors had the option of switching over new foreign currency convertible bonds (FCCBs) maturing in November 2014 or stick with the

Tata Motors:

India's Tata Motors on Thursday reported full year profit more than trebled, driven by higher sales in its home market and improved profitability at its UKbased Jaguar and Land Rover unit. The company, India's largest truck and bus maker, reported a consolidated net profit of 92.74 billion rupees ($2.05-billion U.S.) for the year ended March, compared with 25.71 billion rupees a year ago.

Tata Global Beverages:

We recommend a buy in the stock of Tata Global Beverages from a short-term perspective. It is seen from the charts of the stock that it has been on an intermediate-term uptrend since its 52-week low registered at Rs 80 in late November 2011. However, the stock encountered resistance at Rs 128 in February and went through a corrective decline until it found support at Rs 100

in early May. There is an increase in daily volumes over the past six trading sessions. The daily relative strength index has entered the bullish zone from the neutral region and weekly RSI is moving higher in the neutral region. The daily moving average convergence divergence indicator has signaled a buy and is likely to enter the positive territory. The intermediate-term uptrend line is still in place. We are bullish on the stock from a short-term perspective. We expect its uptrend to carry forward and reach our price target of Rs 118.5 or Rs 122 in the days ahead. Traders with short-term perspective can buy the stock with stop at Rs 111.5.

Tata Teleservice:
Balance sheet - Tata Global Beverages Ltd. Particulars Liabilities Share Capital Reserves & Surplus Mar'12 12 Months 61.84 2,148.27 Mar'11 12 Months 61.84 1,972.75 Mar'10 12 Months 61.84 1,994.14 Mar'09 12 Months 61.84 1,715.61 Mar'08 12 Months 61.84 1,720.35

Net Worth Secured Loans Unsecured Loans

2,210.11 366.85 0.00

2,056.45 505.47 0.00 2,561.92

2,077.84 496.44 3.21 2,577.50

1,799.32 445.36 309.64 2,554.32

1,804.05 542.51 215.00 2,561.55

TOTAL LIABILITIES 2,576.96 Assets Gross Block (-) Acc. Depreciation Net Block Capital Work Progress. Investments. Inventories Sundry Debtors Cash And Bank Loans And Advances Total Current Assets Current Liabilities Provisions Total Current Liabilities NET CURRENT ASSETS Misc. Expenses TOTAL ASSETS (A+B+C+D+E) in 246.21 106.12 140.09 2.69

224.39 112.37 90.16 3.03

210.89 105.10 83.93 5.57

192.37 95.32 75.20 6.90

180.76 87.24 71.66 4.57

2,205.70 2,290.91 2,309.05 2,073.67 2,193.77 453.47 90.64 47.47 225.52 817.10 324.29 264.33 588.62 228.48 0.00 2,576.96 429.91 101.90 6.87 160.61 699.29 365.45 177.87 543.32 155.97 0.00 2,561.92 378.14 116.39 5.36 165.38 665.27 319.14 189.04 508.18 157.09 0.00 2,577.50 291.10 91.84 45.65 424.74 853.33 334.93 149.31 484.24 369.09 7.60 2,554.32 195.83 63.50 14.04 523.20 796.57 265.06 278.19 543.25 253.31 16.38 2,561.55

Tata chemicals:

Tata Consultancy Services

On the last trading day of 2011, Tata Consultancy Services (TCS) became the largest Indian company by market capitalization overtaking Reliance Industries.

The market capitalization of TCS stood at Rs 2.27-lakh crore, against RIL's Rs 2.26-lakh crore. On Friday, RIL touched a 52-week low for the second consecutive day at Rs 690 in intra-day trade.

Chapter 7: Conclusion
In todays world every Indian and every entrepreneur is familiar with the big name called RATAN TATA. He is one of the biggest souls of Indian economy. But there are many facts and figure that made him the souls of our economy. Every small or big businessman would feel privileged to called Rata Tata. Earlier in his carrier Mr. Ratan Tata has faced many down comes, he was

not a successful businessman as he is today, and he also made losses with his companies. But with his strong willpower and eagerness to concern the world made him what he is today. After coming in the Tata Empire because of his shire mindset and goal achieving power he turned around the face of the whole empire. It was his ability that allowed a common man to buy a car. It was his thought that made him own the foreign companies and merge them into Tata Empire. Every entrepreneur must get the full taste of Mr. RATAN TATA to make name of himself and his enterprise.

Chapter 8: Refrences

- Romeo S. Mascarenhans, Entrepreneurship Management, Vipul prakashan 161, Shankar Seth Road, Mumbai-400 004.Pg No. 02.

- Riya Rupani, Business Ethics and Corporate Social Responsibility, Himalaya Publishing House, Super Art Home, Mumbai- 440 044 Pg No. 161.

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