INDUSTRY PROFILE

Retail is Indias largest industry, accounting for over 10 percent of the countrys GDP and around 8 percent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. But because of the heavy initial investments required, break even is difficult to achieve and many of these players have not tasted success so far. However the future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centers, multi-stored malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with average age of 24 years, nuclear families in urban areas, along with increasing working-women population and emerging opportunities in the services sector are going to be the key growth drivers of the organized retail sector in India.

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COMPANY PROFILE

Mr. Kishore Biyani CEO, Future Group.

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Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 16 million square feet of retail space, has over 1000 stores across 73 cities in India and employs over 30,000 people. The companys leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include Brand Factory, Blue Sky, AFL, Top 10 and Star and Sitara. The company also operates an online portal, futurebazaar.com.

Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India) Limited. This entity has been created keeping in mind the growth and the current size of the companys value retail business, led by its format divisions, Big Bazaar and Food Bazaar.

The company operates 152 Big Bazaar stores, 170 Food Bazaar stores, among other formats, in over 70 cities across the country, covering an operational retail space of over 6 million square feet. As a focussed entity driving the growth of the group's value retail business, Future Value Retail Limited will continue to deliver more value to its customers, supply partners, stakeholders and communities across the country and shape the growth of modern retail in India. A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collections, selling home furniture products and e Zone focused on catering to the consumer electronics segment.

Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space.

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Future Group

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of Indias leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics. Led by its flagship enterprise, Pantaloon Retail, the group operates over 12 million square feet of retail space in 71 cities and towns and 65 rural locations across India. Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 35,000 people and is listed on the Indian stock exchanges. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail. In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore. The groups specialty retail formats include, books and music chain, Depot, sportswear retailer, Planet Sports, electronics retailer, Ezone, home improvement chain, Home Town and rural retail chain, Aadhar, among others. It also operates popular shopping portal, futurebazaar.com. Future Capital Holdings, the groups financial arm provides investment advisory to assets worth over $1 billion that are being invested in consumer brands and companies, real estate, hotels and logistics. It also operates a consumer finance arm with branches in 150 locations. Other group companies include, Future Generally, the groups
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insurance venture in partnership with Italys Generally Group, Future Brands, a brand development and IPR company, Future Logistics, providing logistics and distribution solutions to group companies and business partners and Future Media, a retail media initiative. The groups presence in Leisure & Entertainment segment is led through, Mumbai-based listed company Galaxy Entertainment Limited. Galaxy leading leisure chains, Sports Bar and Bowling Co. And family entertainment centers, F123. Through its partner company, Blue Foods the group operates around 100 restaurants and food courts through brands like Bombay Blues, Spaghetti Kitchen, Noodle Bar, The Spoon, Copper Chimney and Gelato. Future Groups joint venture partners include, US-based stationery products retailer, Staples and Middle East-based Axiom Communications. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the groups core value of Indians. The groups corporate punch line is, Rewrite rules, Retain values.

BIG BAZAAR

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Big Bazaar is a chain of shopping malls in India currently with 152 outlets, owned by the Pantaloon Group. It works on same the economy model as Wal-Mart and has had considerable success in many Indian cities and small towns. The idea was pioneered by entrepreneur Mr.Kishore Biyani, the head of Pantaloon Retail India Ltd. Big Bazaar stores in Metros have a gaming area and kids play area for entertainment. Those cities where is the stores are located. Agra Bangalore Palakkad Gurgaon Mangalore Pune Ahmadabad Bhubaneswar Kolkata Hyderabad Mumbai Rajkot Allahabad Belgaum Delhi Indore Nagpur Surat Ambala Chennai Durgapur Lucknow Nasik Thane Asansol Coimbatore Ghaziabad Kanpur Panipat Thiruvananthapuram

Vishakhapatnam

Big Bazaar is not just another hypermarket. It caters to every need of customers family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. At Big Bazaar, customer will definitely get the best products at the best prices -- thats what Big Bazaar guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise customer. And this is just the beginning. Big Bazaar plans to add much more to complete customers shopping experience to find out where customer can shop at the Big Bazaar closest to customer.

VISION

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Future group shall deliver everything, everywhere, every time for every Indian consumer in the most profitable manner.

MISSION We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to the economic development. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments for classes and for masses. We shall ensure that our positive attitude, sincerity, humanity and united determination shall be the driving force in making us a success.

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ORGANIZATIONAL CHART

Store Manager

Asst Store Manager

Dept Manager

HR Manager

Visual Merchan dising Asst DM

Administ ration Maintena nce Housekeeping

Info

Marketin -g

Sales Manager

CSD

Asst DM

Security

Cashier

Team Leader Team Members

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PRODUCT PROFILE a) NBD (New Business Development) 1) Watches 2) Sunglasses 3) Auto accessories 2) All mobile accessories 4) Car audio systems 3) All major prepaid SIM cards 4) All post paid connections 5) Cordless phones & landline phones. c) Sitara: 1) Cosmetics 2) Fragrances 3) Herbals 4) Pharmaceuticals d) Star 1) Bangles 2) Jewelery sets 3) Bracelets 4) Hair Accessories 5) Bindies 6) Chins b) Mobile Bazaar: 1) All kinds of mobile handsets ranging from Rs 1000 to Rs 25000 of different companies.

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Plastics, Utensils, Crockery (PUC) e) Plastics: 1) Buckets 2) Casseroles 3) Containers 4) Boxes 7) Jugs & Mops 8) Bottles & Mugs

f) Utensils: 1) Plates, Bowls, Glasses 2) Non stick Cookwares 3) Kitchen Tools 4) Tiffin Boxes 5)Spoons

g) Crockery: 1) Crockery cutlery 2) Trolleys 3) Dinner sets 4) Wine, Juice Glasses

h) Luggage: 1) Travel bags 2) Trolleys 3) School & College Bags 4) Ladies purse & bags 5) Shoes pouch

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Apparels Department a) Ladies Wear: 1)Ethnics 2) Accessories 3) Western wears BRANDS 1)DJ&C 2)Spunk 3)Shyla 4)Shristi 5)Lea cooper b) Mens wear 1)Formal 2)Casual 3)Jeans 4)Accessories BRAND 1)Lee cooper 2)Spunk 3)DJ&C 4)Shataranj 5)Knighthood 6)Buffalo

C) Kids wears 1) Boys section 2) Girls section 3) Infants boys & girls section BRAND 1)Lea cooper 2)Pink & blue 3)Sach 4)C-tee 5)Disney 6)Disney minymouse

f) Toys Department: 1) Soft Toys 2) Board games 3) Dolls 4) Educational toys 5) Remote Cars , bikes 6) Sports items: Cricket bats, balls, badminton & tennis rackets, hockey bats etc 7) Cycles

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A) Footwear Department: 1) Sports shoes 2) Casual shoes 3) Formal shoes 4) Mens sandals 5) Ladies sandals 6) Ladies casuals 7) Ladies Fancy slippers 8) Children shoes & Sandals C)Home Linen Department: 1) Bed sheets, Bed spreads, Pillows, Pillow covers Blanket etc 2) Towels, Napkins, Yellow duster 3) Curtains, Mats, Table mats, mosquito nets etc

B) Furniture Bazaar: 1) Bedroom Accessories 2) Hall Accessories ( Chairs, Tables etc) 3) Mattresses 4) Dressing Table 5) Wardrobe, Almirah etc

D) Home Decor: 1) Flower Vase 2) Artificial Flowers, 3) Candle stand 4) Umbrellas 5) Photo Frames

4) Carpets, Cushion covers, Razai 6) Frame & Wall Paintings 5) Shopping bags, Fridge covers, Washing machine covers, woven covers, T.V covers, 7) Assorted Color Stones Saree covers, C.D Pouch, Shoe Covers etc BRANDS 1)Ceylon,2)Dream line 3)Bombay dyeing 8) Water Falls (artificial) 9) Birthday items

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Food Bazaar

A) Beverages: 1) Soft drinks 2) Mineral water 3) Health drinks 4) Fruit Juices 5) Frozen items

B) Staples Dept: 1) Dals, Rice, Wheat, Ragi etc, 2) Atta, Rava items, Sugar, Salt etc 3) Cooking Oils, Masala items 4) Dry fruits 5) Ready to cook foods & mixes 6) Spices 7) Breakfast Cereals

C)Fruits & Vegetables: All kinds of fruits and vegetables at the lowest prices.

D) Process Dept: 1) Health drinks

2) Ready to eat E)Confectionaries: 1) All kinds of Chocolates and 4) Soups, Bread items, Pickle 2) Cakes and other sweets 5) Instant mixes

3) Namakins

6) Spreads

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Home Care: 1) Phenyl, Detergents etc 2) Washing powder etc 3) Dish wash, Tissue papers 4) Scratch, Shoe cases, Fresh wrap

Electronic Bazaar 1) Televisions, DVD Players 2) Home Theatre Systems, Audio Systems 3) Refrigerators 4) Washing Machines 5) Microwave Owen 6) Mixers, Irons & Grinders 7) Computers, Laptops, Printers & Computer accessories 8) Juicers etc

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AREA OF OPERATION
The total area operation of Big Bazaar is 52000 sq ft. retailing operation contains 38000 sq ft. Most Big Bazaar stores are multi-level and are located in stand-alone buildings in city centers as well as within shopping malls. These stores offer over 2, 00,000 SKUs in a wide range of categories led primarily by fashion and food products. Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is now present within every Big Bazaar as well as in independent locations. A typical Big Bazaar is spread across around 50,000 square feet (4,600 m2) of retail space. While the larger metropolises have Big Bazaar Family centers measuring between 75,000 square feet (7,000 m2) and 160,000 square feet (15,000 m2), Big Bazaar Express stores in smaller towns measure around 30,000 square feet (2,800 m2). Big Bazaar has the facility to purchase products online through its official web page, and offers free shipping on some of their products

COMPITITATION INFORMATION The main competitors for Big Bazaars at Belgaum Reliance fresh More Local retailers (Unorganized retailers).

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SWOT ANALYSIS 1. Strength

Everyday attractive offers Point of purchase (POP). Experienced marketing team executive staff Emphasis on providing total customer satisfaction Variety of stuff under single roof Maintain good employee-employer relationship

2. Weakness
Unable to meet store targets. Unavailability of popular brands.

3. Opportunities Population of country is growing where the scope of market is kept on increasing for organized retail sector. Evolving consumer preference.

4. Threats
Competition from organized retail players which are in market and are emerging. Competition from local retailers (Unorganized retailers).

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LEANING EXPERIENCE
The Project is making in Big Bazaar at Belgaum. My experience was nice while doing project in there, I got an opportunity for built my confidence level. The Big Bazaar is hyper market, where I need to interact with customer. And my project topic was Effectiveness of Promotional Offers at Big Bazaar, in Belgaum. So I was observe the offers day-to-day and it conveying the message to customers, the products are available in an affordable price at Big Bazaar. This Project had completing with enjoying and repeatedly. Finally I got Product knowledge, improve communication skill, Time sense & discipline and I can mingle with customer problem.

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PART-B
Statement of the problem
EFFECTIVENESS OF PROMOTIONAL OFFERS AT BIG BAZAAR Promotional offers are made very effective part while buying & selling of the product. Here the Big Bazaar also has the same thing in this retailing sector. Promotional offers in Big Bazaar get problems in current market position. The function of promotion is to accelerate action stated by other marketing activities. Promotion acts as a catalyst to accelerate action, primarily on the part of the consumer. It supplements, but is not a substitute for, advertising and selling efforts. Promotion accelerates action by changing the price value relationship of the brand. Every product has an established value in the minds of the consumer. This is what the consumer is normally willing to expend (in money) for what he gets, or thinks be gets, when he buys the product. Promotion changes this price-value relationship to the point where the individual is stimulated to take a desired action. It does this in most cases either by lowering the price or by increasing the value of the product or both when to use promotion:

The need for promotion varies because 1. A brands quality is inferior to competition; 2. A brands advertising is not as persuasive as competitive copy; or

3. A new brand is being introduced

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Objective of the Promotional Offers at Big Bazaar

To test the effectiveness of the communication of the offers to the consumers

To test the awareness level among public with respect to offers of Big Bazaar

To assess the attractiveness of the offers to customers at Big Bazaar

To find out the competitive differences of Big Bazaar with other Retail competitors.

LIMITATION OF STUDY This report based on the only one shopping mall of Belgaum.

This report based on some selected questionnaires. Customers feedback was analyzed here.

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RESEARCH METHODOLOGY
Data Source : Primary Data

(From questionnaire and personal interaction)

Secondary data Website,

Research approach : Survey method.

Research Instrument

Questionnaire

Sample plan

Personal Interview

Sample unit

Customers of Big Bazaar

Sampling method

Convenience sampling

Sample Size

100 customers

DURATION OF PROJECT Duration of the Project 18th Nov 2013 to 18th Dec 2013.

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DATA ANALYSIS

1) Are you aware of Promotional Offers at Big Bazaar? (If NO, Please go to Question No 3).

Frequency Yes No 80 20

Percentage 80% 20%

Awareness of Promotional Offers at Big Bazaar

Yes No

20%

80%

INTERPRETATION:Here, Majority (80%) of the customers surveyed were aware of the Promotional offers at Big Bazaar. Rest of the (20%) customer does not aware about the promotional offers in Big Bazaar.

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2) What was the mode of communication?

Frequency TV News Paper Hording Magazines 16 43 19 22

Percentage 16% 43% 19% 22%

Mode of communication
TV News paper Hordings

22%

16%

19% 43%

INTERPRETATION:News paper was the most effective mode for communication, followed by hoardings and TV advertisements. Here 43% of people aware from News paper, 16%, people aware from TV, 19% people aware from Hording & 22% peoples are aware from magazines about Big Bazaar Offers.

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3) Did you notice/ hear about the promotional offers TODAY? Frequency Yes No 64 36 Percentage 64% 36%

Notice/hear about promotional offers TODAY

Yes

No

36%

64%

INTERPRETATION:-

Promotional offers are noticed and heard by the customers during their shopping in the Big Bazaar, 64% people noticed about todays offer, then 36% people they dont know about the todays offer.

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4) How frequently you visit to Big Bazaar? No. Of Customer Occasionally Once in a month Once in a week Daily As & when required 29 23 21 14 13 Percentages 29% 23% 21% 14% 13%

Frequently visit to Big Bazaar

Occasionally Once in a month Once in a week Daily As& when required

13% 29% 14%

21%

23%

INTERPRETATION: Here,29% of the customers visit Big Bazaar Occasionally, like Big Days.23% of customers visit once in a month, 21% of customers visit once in a week, either on Wednesday or weekends, 14%&13% of respectively customers visiting daily and as and when required.

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5) The Promotional offers at Big are attractive & induce me to make a purchase? Frequency Strongly agree Agree Neither agree/Nor Dis-agree Dis-agree 10 63 24 03 Percentage 10% 63% 24% 03%

Big Bazaars are attractive & induce for make a purchase

3% 10%

24% strongly agree Agree Neither agree/Nor dis-agree Dis-agree

63%

INTERPRETATION:-

Hence, 10% strongly agrees, 63% agree with promotional offers of Big Bazaar, 24% neither agree nor dis-agree and remaining customers dis-agree with promotional offers at Big Bazaar.

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6) For which range of product/brands you expect promotional offers? Frequency Clothing Groceries Electronic Items Furniture 49 31 12 8 Percentage 49% 31% 12% 8%

Range of product/brands you expect promotional offers

8% 12% Clothig 49% Groceries Electronic items Furniture 31%

Interpretation:

Here 49% Customers attract with clothing. That they are think clothing have good number of product range so they are go with clothing, Then 31% customers go to groceries, 12%&8% respectively electronic items and furniture have product/brands ranges.

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7) Have you availed any offers during your recent visits?

Frequency Yes No 63 33

Percentage 67% 33%

An availed any offers during your recent visits

33% Yes No 67%

INTERPRETATION:-

Majority 67% of the customers availed benefit of promotional offers, that they are missed the promotional offers during the recent visit, because of that they not aware about the promotional offers at Big Bazaar. Then the 33% of customers are used the benefit offers of Big Bazaar.

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8) Do you communicate offers at Big Bazaar to your friends/ relatives?

Frequency Yes No 78 22

Percentage 78% 22%

Communicate offers at Big Bazaar to your Freinds/relatives

22%

Yes No

78%

INTERPRETATION:Hence majority 78% of customers did communicate benefits of Promotional offers at Big Bazaar from their friends and relatives, some of the customers are they get benefit of promotional offers at Big Bazaar from their friends & relative.

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9) How do you compare the Big Bazaar and others? Frequency Big Bazaar Price Quality Product range Promotional offers Ambience 70 69 78 83 87 Percentage Other retail store Big Bazaar 30 31 22 17 13 70% 69% 78% 83% 87% Other retail store 30% 31% 22% 17% 13%

Which is better BIG BAZAAR Or OTHER RETAIL STORE

22% 17% 83% 13%

30%

31%

70%

69%

78%

87%

price

Quality

Product range

Promotional offers

Ambience

Series 1, is Big Bazaar Series 2 is Other Retail store. INTERPRETATION: Hence majority of 70% of customers find price better compared to other retail stores,69% Quality at Big Bazaar is good as compared to other retail stores,78 % of Customers feel product range good at Big Bazaar, 83% Promotional offers are good compared to other retail stores, Majority 87% of the customers find Ambience very good.

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10) Do promotional offers make you feel like visiting Big Bazaar again? Frequency Yes No 95 05 Percentage 95% 05%

Offers make feel like visiting again

5%

Yes No

95%

INTERPRETATION:-

Hence 95% of customers are attracting to promotional offers at Big Bazaar, so they said yes we will visit again to Big Bazaar, some of the customer say we will think about that, so the 5% of the customer says no.

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FINDINGS OF THE REPORT

This analysis is shows many of the customers are not aware about the daily offers at Big Bazaar. Better mode of communication. This analysis is shows the Quality of the Big Bazaar products. Many of customers missing the availed offers during their recent visit. Promotional offers are attractive, but that are not effective on customers mind. This analysis is shows products or brands are not Popularity expected promotional offers. This analysis is showing the customers are satisfied with the Big Bazaar offers.

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RECOMMENDATIONS & SUGGESION

Big Bazaar, It wants to increase the showing of signage for the daily offers. Maintain the Mode of communication Mode. Improve the Quality of the products. Big Bazaar wants to make image for positioning in customer mind. To maintain the get availed offers during customers recent visit to the Big Bazaar. Maintain the quality of products & brands for popularity in Big Bazaar.

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CONCLUSION
As most of the retail industries did market research before entering into market. Same thing was done by Big Bazaar. Location, market, consumer perception analysis was done by Big Bazaar. In one year, much more diversification was done in it. And to retain customers they use many loyalty programs & IT techniques. We can conclude that Big Bazaar has one of the major retail industries in India. It has created well image in consumer mind.

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References
1. Philip Kotler, marketing management, (Pearson education, 12th edition)

2. Naresh Malhotra marketing research (An applied orientation), Research design, (Prentice hall of India pvt. 5th edition)

3. Service Marketing by M.K Rampal

4. Integrated service marketing (4th edition) by Zeithmal

Internet web sites 1. Bigbazaar.co.in 2. Literature review on bigbazaar.com 3. Retailseminar.in

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Questionnaire sample for Effectiveness of Promotional offe at Big bazaar . Dear Customer, NAME:_____________________________OCCUPATION:_____________________ CONTACT No.:_______________________ GENDER: Male, Female Dear Respondents, Kavita shinde a student of BBA 5th sem. BBA College, Chikodi, I have undertaken a project titled Effectiveness of Promotional offers at Big Bazaar, Belgaum. Hence I request your kind co-operation by sparing your precious time in answering the following questions and providing information. (Please mark)

1) Are you aware of promotional offers at Big Bazaar? (If No, please go to question No. 3) Yes No

2) If yes, what was the mode of communication? TV News Paper Hoardings

3) Did you notice/ hear about the promotional offers today? Yes No

4) How frequently you visit Big Bazaar? Occasionally Daily Once in a month once in a week

As and when required

5) The Promotional offers at Big Bazaar are attractive and induce me to make a purchase? Strongly Agree Dis-agree Agree Neither Agree/ nor Dis-agree Dis-agree Strongly

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6) For which range of products/brands you expect promotional offers? (Please Rank from scale 1being high to 4 being lowest) Clothing Groceries Electronic items Furniture

7) Have you availed any offers during your recent visits? (If No, please go to question No. 9) Yes No

8) Do you communicate offers at Big Bazaar to your friends/relatives? Yes No At Big Bazaar

9) Where do you find the following better (please mark) At other Retail shops Price Quality Product range Promotional Offers Ambience

10) Do offers make you feel like visiting Big Bazaar again? Yes No

THANK YOU

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