ARC Customer360

HOW WELL DO YOU KNOW THIS MAN?

He's your customer. There's a lot you know about him. What, when and where he buys, what products he buys together, his frequency of purchase. And, what messaging attracts him.

VERY WELL, IN FACT.
Now imagine having a tool that can organize all this data, structure and analyze it. Imagine the power of a single window that will provide critical insights to identify customer trends and hidden revenue opportunities. With these insights, you can devise cross-sell and up-sell strategies, personalization strategies and campaign strategies to make every dollar in your marketing budget count. You can do all this, right now, with ARC Customer360 - the intuitive customer analytics solution from Manthan Systems.
ARC Customer360
• Understand customer topography • Predict behavior • Drive marketing outcomes

KNOW HIM BETTER THAN HE KNOWS HIMSELF.

ARC Customer360 provides you with a unified view across your customer's purchase behavior, loyalty and campaign data. With these analytics-driven, on-demand insights on the customer, a whole host of revenue opportunities that were hitherto hidden are immediately revealed. You can identify customer trends, cross-sell and up-sell opportunities,optimize marketing budgets, create personalization strategies. Customer360 is architected primarily for retail marketers and gives you a clear, actionable understanding of customer topography. Customer360 empowers marketers with sophisticated, retail-aware analytics delivered with a marketing-friendly user experience.
ED BY DESIGNS EXPERTS. IC ANALYTMARKETIN G FOR PERTS. EX

MARKET BASKET ANALYSIS

Identify affinity between products at various levels of the hierarchy for a given segment or any group of customers. This can help identify attractive product bundles, refine assortment and create cross-promotions.

ARC Customer360

CHURN PREDICTION

Estimate the probability that a customer will stop buying from you. Use this to proactively target customer with deeper offers and better engagement to reignite the relationship and the customer’s affinity to your brand. Using response data from previous campaigns, segregate customers who are likely to respond to a promotion and customers who are likely to buy in the absence of promotion. This will help improve the effectiveness of your targeting, avoid dilution of revenues and ensure your marketing budget is at work where it matters most.

And here's how Customer360 delivers all of the on-demand insights we talk about.

CAMPAIGN OPTIMIZER

RFM ANALYSIS

We score customers based on the three critical dimensions of loyal purchase behavior - recency, frequency and monetary. These scores can be used to slot customers into value buckets so that you can prioritize your marketing dollars and create a customer management strategy.

SEGMENTATION

Classify customers into homogenous groups based on transaction history and demographics using sophisticated statistical clustering techniques. These segments tend to behave similarly and you can develop messaging and targeting strategies and monitor performance at a segment level.

There's a complete test-drive waiting for you at www.manthansystems.com/ca

• Customer profiling • Customer reach and trend • Segment profiling & density • Segment migration

KNOW YOUR CUSTOMER

• Loyalty program performance • Points flow analysis • Member activity analysis • Customer lifecycle analysis

LOYALTY

• Product concentration and affinity • Leader and laggard products by customer segments • Seasonality analysis • Brand migrations analysis

PRODUCT MIX

• Purchase trend by demographics • Purchase trend by customer segments • Sales channel analysis • Time-of-day analysis • Store migration analysis

PURCHASE BEHAVIOR

BENEFITS!

BENEFITS!
BENEFITS!

• Ongoing performance KPI tracking • Sales trends • ROI measurement • Performance drivers analysis

MARKETING EFFECTIVENESS

Here are a few of the advantages of having Customer360 on your side. Predictive marketing is now within reach.

• Campaign circulation, reach & frequency • Response attribution & campaign impact • ROI analysis • Historical promo analysis • Channel effectiveness • Design of experiments analysis • Promotion impact analysis • Halo and cannibalization

CAMPAIGNS

PROMOTIONS

You don't have to wait for a month for someone to send in analytics reports. Now you have a comprehensive view of every single customer and customer interaction at your fingertips, every minute of the day. With an intuitive, visually rich, marketerfriendly interface for easy access, easy usability.

EVERY SINGLE ROLE IN MARKETING IS NOW ANALYTICS-EMPOWERED.

Loyalty Program Manager

Promotion Manager

Head, Marketing & Merchandising

Campaign Manager

EVERY ANALYST BELIEVES THAT RETAIL NEEDS CUSTOMER ANALYTICS.
Customer 360, goes a step further. Here's all you need to enable your marketing team to win.
• Know your customers and their behavior better with location-based demographics, purchase history and product preferences. Discover synergies in product mix and promotions that were never analyzed and visualized before. • With Customer360, you know he's bought 4 Potter DVDs from you, and is the right target to send out a coupon for the fifth. And a coupon for a cape for his kid. These cross-sell and up-sell opportunities considerably add to basket size. • Every campaign now becomes an effort to increase loyalty and influence customers to move up a tier. • By precise, informed targeting and therefore better response, you can optimize campaign ROI for every single campaign. There won't be a shot-in-the -dark campaign ever again. • You can use RFM modelling to predict response to your campaigns by determining the mix of purchase value, frequency and recency of purchase. Based on this, you can make your customer segmentation even more refined. • On the other hand, you can predict churn probability and design personalized campaigns that talk to attract customers likely to move away.

And to action all of the above, you have hundreds of dashboard portlets to select from. Besides the functionality to configure role-based dashboards of your own.

AND CUSTOMER360 IS SO RETAIL-AWARE FOR A REASON
Manthan System specializes in delivering synergistic analytics solutions for the retail and consumer product industries. What we are known for, is an ideal blend of deep domain expertise across the retail analytics spectrum and technical expertise across platforms. Manthan's products and services are designed to bring you that vital technological edge for a significant business advantage. Manthan brings together a deep industry specificity, advanced analytics and industry practices to provide you sophisticated, yet intuitive analytical capability. Which is what has helped Manthan establish itself with over 85 of the world's leading retailers across 18 countries.

TWO PRODUCTS AND A SERVICE COMPLEMENT Customer360.

ARC TargetOne With TargetOne, you can have real-time and on-demand execution of targeted offers and promotions to customers. You can create and manage micro-segments of target lists, identify preferred communication channels and ensure the right promotion reaches the right customer. Increase share-of-wallet, create revenue opportunities and measure effectiveness and frequency of each customer interaction. For more, download the TargetOne brochure from www.manthansystems.com/ca ARC Loyalty247 Here's a mobile app that helps you travel the last mile in personalization. It employs analytics to deliver targeted marketing and communication to your customer's smartphone. You can create a repository of all your offers, deliver personalized offers, preference-based advertisements and enable sharing across social media networks, all from the customer's smartphone. For more, there's a TargetOne brochure awaiting you at www.manthansystems.com/ca Optimized Marketing Optimized Marketing is a synergistic analytics consulting service that can help you improve your marketing effectiveness. You can explain marketing observations or phenomena, measure marketing actions and outcomes, develop operational support for marketing decisions. Optimized Marketing can also help integrate new and unstructured data sources and help maintain and upgrade data-mining models across the ARC Customer Analytics Portfolio.

For enquiries in the US, get in touch with Kevin kevin.walker@manthansystems.com For enquiries in Asia-Pacific and Europe, write to Sachit sachit.murthy@manthansystems.com Manthan Systems, 40/4, Lavelle Road, Bangalore, Karnataka t:+91 80 2299 0585, f:+91 80 2299 0586 Manthan Systems, Inc. 7975 N. Hayden Road, Suite C-240, Scottsdale, AZ 85258 t:+1 800 746 9370, f:+1 888 384 0989 Morumbi Office Tower Av. Roque Petroni Jr. 999 – 13º andar – Morumbi - São Paulo cep:04707 910, t:+55 11 5185 2773, f:+55 11 5185 2899 #19-04/05, High Street Centre, 1 North Bridge Road, Singapore - 179094 Suite 22C Level 22 Ayala Tower One, Ayala Avenue, Makati City 1226 India

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