• • • • • • • • Finance Accounting Business Management E-Commerce and Marketing Human Resources Management Insurance and Risk Management Hospital and Healthcare Management Logistics and Supply Chain Management

Why Study Business at AUE?
AUE offers enterprising business studies programs amongst its six colleges. The College of Business Administration (COBA) enjoys an increasing intake, forward-looking programs and a practical approach to business solutions. It also offers programs as per UAE accredited curricula as well as joint programs with affiliated US universities. If you dream to become successful in today’s competitive global economy, then COBA is the right place! You will acquire the knowledge and skills necessary for success in business and corporate level management. The specializations offered through COBA undergraduate programs are: • • • • • • • • Finance Accounting Business Management E-Commerce and Marketing Human Resources Management Insurance and Risk Management Hospital and Healthcare Management Logistics and Supply Chain Management

COBA also offers Masters of Business Administration Program
Students with business and non-business backgrounds can now diversify their disciplines by choosing market demanded subjects in their study plans from a host of choices and programs.

Distinct Features of COBA Programs
Undergraduate and graduate programs can be chosen from a variety of multidisciplinary backgrounds. It is tailored for the business environment in the GCC countries and timed to coincide with the emerging business solutions in the 21st century environment. The in-house classroom atmosphere and practical exposures are offered to each participant to increase their confidence, self esteem, sense of accomplishment, and prepare them to be successful young careerists or educators as they graduate.

Program Outlines
Students enrolled in the undergraduate program will have to complete 126 credit hours (42 courses) to qualify for an undergraduate degree in Business Administration: • • • • General Education Requirements – 11 Course (33 credit hours) Core Requirements – 16 Courses (48 credit hours) Specialization Requirements – 10 Courses (30 credit hours) Free Elective Requirements – 5 Courses (15 credit hours)

In each undergraduate program, general education, core courses and free electives are common for all specializations.

General Educational Requirements
(11 Compulsory Courses/33 Credit Hours) • • • • • • English Natural Sciences Computer Literacy UAE and GCC Society Study and Learning Skills Communication Skills in Arabic • • • • • Islamic Culture General Statistics General Psychology General Mathematics Introduction to Social Sciences

Core Requirements
(16 Compulsory Courses/48 Credit Hours) • • • • • • • • Business Law Macroeconomics Quantitative Analysis Principles of Accounting Financial Management Organizational Behavior Principles of Management Business Practice in UAE and GCC • • • • • • • • Microeconomics Business Statistics Managerial Accounting International Business Strategic Management Principles of Marketing Management Information System Production and Operations Management

Free Electives
(5 courses/15 Credit Hours) Five courses (15 credits) can be chosen from any other colleges/Departments as long as the chosen course pre-requisites are met.

Entry Requirements for Undergraduate Degree in Business Administration
Prospective candidates are required to: • Complete a minimum 12 years of High School Education. • Submit High School Certificate with a minimum average of 60% • Have a TOEFL score of 500+ or an IELTS score of 5.5+

Career Opportunities
• • • • • • • • • • • • • • • • • • • CEO COO Accountant Cost Manager Risk Manager Portfolio Analyst Financial Analyst Business Analyst General Manager Associate Director Financial Manager Marketing Manager Area Sales Manager Supply Chain Manager Business Unit Manager Head of Strategic Planning Human Resource Manager Director of International Business Insurance Underwriters

Transforming Knowledge into Work Experience


The program is designed to offer a wide range of career choices. Business Management provides the scope for you to immediately start a career after graduation as a sole practitioner or staff manager. Upon gaining proper experiences, you can move on to supervise other managers with an aspiration to become partners. The most important position to which you would aspire is that of a general manager (GM). COBA provides you the tools and advice to develop the right career that would lead to positions in management, healthcare, banking, computer technology and strategic management.

Course Structure
In the first year of the program, students study basic disciplines in management, accounting, marketing, and general studies. In the second year, in addition to general education, the Core requirements provide further education on management skills and their principles including the legal aspects. The third and fourth years allow the students to choose 300 and 400 level courses including specialization requirements. • • • • Acquire requisite knowledge and apply ethical understanding and perspectives to business environments Use critical thinking skills in business situations and apply them in work conditions Develop effective written and oral communications skills Analyze the local and global business environment prudently

Specialization Requirements
(10 courses/30 Credit Hours) • Negotiation Skills • Project Management • Total Quality Management • Small Business Management • Human Resource Management • Entrepreneurship Management • Organization Theory and Design • Managing in the Service Environment • Computer Applications in Management • Leadership and Organizational Creativity

Career Opportunities
• • • • • Manager Business Adviser Business Strategist Industrial Relations Management Consultant

Art of Recording the Financial Data


Accounting is the most sought after area of interest for many business graduates. This is challenging, as one learns to be right on top of the financial markets; the program allows conducting analysis and observes the improvement of financial situations. Above all, graduates with accounting qualifications are the benchmark of success for any company. It is imperative to know that this degree opens doors to gain prestigious qualifications and practice as a Chartered Accountant or Certified Public Accountant. In the last two decades, the globalization phenomenon has seen growth of networks both in the private and public sectors. This has tremendously experienced the appropriate means of fiscal management at micro and macro level. Thus the window of opportunity encourages fresh graduates to learn and practice fiscal management, budget allocation, cost effectiveness, investment and financial opportunities and many other options. This is a versatile area that can link to any discipline for an aspiring employee backed with a solid foundation of accounting knowledge.

Learning Outcomes
• • • • Develop effective knowledge as accountant with strong interpersonal skills Apply principles of accounting, taxation, and information processing knowledge in business management areas Ability to use accounting information in the decision-making process at all steps of the accounting cycle Gain expertise in preparing financial statements and make better use of accounting information

Specialization Requirements
(10 Compulsory Courses / 30 Credit Hours) • • • • • • • • • • Auditing Cost Accounting Advanced Accounting International Accounting Advanced Cost Accounting Intermediate Accounting I Intermediate Accounting II Accounting Information System Planning, Budgeting and Control Corporate Finance and Investment

Career Opportunities
• • • • • • Accountant Finance Adviser Financial Officer Finance Manager Account Executive Solo Practitioner in Accounting

One of the Fastest Growing Industries Around the World


COBA provides an up-to-date program in E-Commerce and Marketing with managerial and technological knowledge that allows students to participate and utilize the electronic media as a market place. E-Commerce or electronic commerce is a computer-based science using digital systems for economic and business purposes. This form of marketing has largely expanded during the last three decades. Looking for employment immediately after your education? An easy solution is the undergraduate course in E-Commerce and Marketing at the AUE. The ‘global village’ concept has brought all industries to operate on a common platform. The virtual contact is no longer a stand alone issue; rather, it is the most effective solution to the new millennium’s industrial needs. The volume of trade, the availability of goods, the transfer of finance, the information sharing and supplying the items to the market is an ardent exercise of intelligence; and it remains - only a click away! An inquisitive person, who has the potential and confidence of appropriate communication and persuasive ability and is willing to perform better, MUST study this subject. The course programs develop students to be multi-track thinkers, to sustain pressure, utilize the opportunities and appreciate the technological advancements of this era.

Learning Outcomes
• • • Introduce new avenues of employment in E-Commerce and Marketing Manage business with small investment Explore regular opening of positions related to sales, marketing, analysis, database, assessment and research covering business and industry

Specialization Requirements
(10 Courses/ 30 Credit Hours) • • • • • • • • • E-Commerce Marketing Research International Marketing Marketing Management Advertising and Promotion Advertising and Promotion Special Topics in Marketing Computer Applications in Marketing Business to Business Marketing

Career Opportunities
• • • • • Business Adviser Business Strategist E-Commerce Specialist Management Consultant Marketing Manager E-Commerce

Identify and Evaluate Various Sources of Risk Affecting Local, Regional and Global Level


The new specialization in Insurance and Risk Management is an internationally recognized program. The full spectrum of the program is to prepare students to identify and evaluate various sources of risk affecting local, regional and global level that needs appropriate changes to the decisions; insure and manage risks through a technical expertise perspective and as an end point deal with them comprehensively and efficiently. Young graduates at the end of a four-year period are expected to select and implement solutions to control these risks through insurance and other mechanisms of risk transfer and distribution.

Learning outcomes
• • • • • Understand and appreciate the risks faced by industrial, commercial and governmental organizations Analyze and apply integrated measures to deal with risk management issues Develop confident and effective communication skills Develop the ability to reduce the impact of risk mitigation with a global mind Gain knowledge to apply research skills, information technology and e-learning materials in the given fields

Specialization Requirements
(10 Courses/ 30 Credit Hours) • • • • • • • • • • Insurance Law Life and Health Insurance Risk Management Strategy Risk Analysis and Evaluation Introduction to Insurance Risk Management Alternative Risk Financing and Capital Markets Commercial Property Risk Management and Insurance Commercial Casualty Risk Management and Insurance Insurance Operations, Regulations, and Statutory Accounting Personal Property - Liability Insurance and Risk Management

Career Opportunities
• • • • • • Actuary Manager Insurance Advisers Insurance Claims Underwriter Risk Managers in the public and private sector Insurance Claims Negotiator in Hospitals and Health care Institutions

At the backdrop of emerging employment potentials, AUE’s latest specialization is viewed in the context of the global economy. COBA’s Logistics and Supply Chain Management program is designed to play a role in the long term success of organizations and companies. The logistics and supply chain management sector is a highly specialized field and offers challenging but rewarding careers. To succeed therein, general business knowledge plus an understanding of economics, accounting and industrial laws are essential.


Learning outcomes
• • • • Understand and apply knowledge gained on global logistics management, e-logistics, business transportation, strategic marketing channels, and advanced logistics problems Develop the ability to communicate effectively in marketing language Analyze and address logistic problems Acquire leadership skills in core areas including supervising, purchasing, inventory control, supply chain, production, and retail aspects of the business

Specialization Requirements
(11 Courses / 33 Credit Hours) • • • • • • • • • • • Negotiation Skills Project Management Supply Chain Operations Total Quality Management Transportation and Distribution Service Operations Management Inventory and Material Management Purchasing and Supply Chain Management SCLM Technologies and Information System Global Logistics and Supply Chain Management Warehouse Management and Material Handling

Career Opportunities
• • • • • Logistic Manager Purchasing Officer Supply Chain Manager Manager Procurement & Supplies Negotiator Supplies and Maintenance

Managers are needed in this region to manage hospitals and healthcare facilities!


Management of Hospitals and Healthcare has turned out to be entrepreneurial. The need to learn national and international healthcare practices, intercultural skills and practicing oriented education serves to deal with the healthcare facilities that are quality proven but competitive in cost to cater for the needs of the citizens. The course revolves around both a teaching and a practical approach. While one aim of the course is to transcend national barriers, the other remains to provide skills and expertise to fresh graduates as healthcare facility managers. The course encourages students to evolve as a unique group of expert administrators and practitioners.

Learning outcomes
• • • • • • Gain knowledge of healthcare resources, practices and policies Inculcate interpersonal communication skills Encourage research and inquisitiveness to problem based solutions Understand management tools Develop personality and maturity through work exposure Appreciate human resource development and management involving fundamental issues

Specialization Requirements
(10 Courses / 30 Credit Hours) • • • • • • • • • • Managing in the Service Environment Introduction to Healthcare Industry Healthcare Laws and Regulations Economics of Hospital and Healthcare Sector Ethics and Fraud in Healthcare Healthcare Management Hospital and Healthcare Information Technology Clinical Services Management Hospital Support Services Management Hospital Strategic Management

Career Opportunities
• • • • • Hospital Directors Medical Directors Health Administrators Executive at Public Health Departments Health Adviser at Insurance Organizations/Airlines/Multi National Companies

Finance Effects Every Aspect of Business and Society



AUE offers a strong multi-cultural, multi-lingual and friendly atmosphere for its students for the above program. Dubai being a world class leading financial hub, the relevance to study Finance and practice is more than compelling! Business Administration in Finance AUE seeks to advance knowledge of finance through across-the-board teaching. This is achieved by drawing interactive and video conferencing sessions through a mixed group of faculties including ones from other continents. The range of course work, research at individual level, extensive problem solving exercises drawn as product of case studies make the students more confident and sets the pace for learning in a modern way. Young finance practitioners; our students - are made responsible for learning more about raising capital, investment, deregulation and retirement of funds, insurance and risk management, real estate sectors, visà-vis allocation of resources at personal, institutional, corporate, and global levels. The areas of corporate finance, corporate governance, investment banking, and analysis of financial markets are also included to give them an appreciative fervor.

Learning outcomes
• • • • • • • Understand the methods of managing funds Understand the circulation of money, credit and investment fundamentals Understand financial intermediaries and portfolio management Learn how corporations deal with financial problems Invest in management stocks, bonds, and commodity markets Study effects of government and economic conditions Understand banks and other financial institutions

Specialization Requirements
(10 courses/30 credit Hours) • • • • • • • • • • Cost Accounting Money and Banking Intermediate Accounting Islamic Banking and Finance Planning, Budgeting and Control Corporate Finance and Investment Investment and Financial Strategies International Financial Management Management of Financial Institutions Security Analysis and Portfolio Management

Career Opportunities
• • • • • Banker Auditor Accountant Financial Advisor Finance Manager

The Fundamental Knowledge Needed to Invest in Human Capital

Why Study Human Resource Management at AUE and not elsewhere? • • • Students are best prepared for a career in human resources when the subject is taught within a business context COBA’s program concords with the rigorous standards of the Commission for Academic Accreditation The human resource specialization is integrated throughout all management and development strategy programs


Why Study Human Resource Management? • • • • It is among the five top professions in demand The job opening percentage is 50%+ Distinct competitive advantage over other areas of study It will remain in continuous demand

Every organization employs human resources managers to ensure that proper human capital is attracted and retained. The program offered by COBA allows students to effectively manage the human resources functions at any organization.

Learning outcomes
• • • • • • • • Knowledge of human resources practices and policies Effective communication skills Research and inquisitiveness to inquiry based solutions Understanding management tools Personality development and matured exposure Remain abreast of continuous changes in government laws and regulations Awareness of ethical values in dealing with an individual’s privacy Application of the proper procedures in hiring, training, developing and retaining employees

Specialization Requirements
(10 Courses / 30 Credit Hours) • • • • • • • • • • Negotiation Skills HRM In the Public Sector UAE Labor Laws and Relations Human Resources Management Employee Training & Development Special Topics in Human Resources Human Resource Information System Compensation and Benefits Management Strategic Human Resources Management Staffing and Techniques for Employee Selection

Career Opportunities
• • • • • • • • • Job Analyst Labor Officer Recruitment Manager Public Relations Officer Labor Relations Manager Conflict Management Leader Contracts Administration Officer Compensation & Benefits Manager Human Resources Information System Specialist

A Career that Opens New Vista of Opportunities in the Professional Arena

The MBA program offers a personal academic approach to help mature students to prepare for a rapidly evolving business world. The program is elaborately tailored to meet the needs and interests of graduates as they build on their current base of knowledge and work experience. Students’ understandings are enhanced through the personal attention of AUE’s highly talented faculty. Surveys from business alumni suggest that this teaching approach has a significant impact on professional development. The primary benefit of the program is geared to prepare students for a lifetime professional development. This program has a global perspective reflecting the UAE’s position as a hub of international business activities. Moreover, Dubai’s status as a global business city and the center of the world-class financial market provides ample opportunities to draw on local resources globally. Students from diverse nationalities and cultural backgrounds add flavor to the University’s program. The program is taught at the AUE Dubai campus on a full-time format during weekdays and weekends. It includes range of courses intended to offer a firm grasp of broad-based business fundamentals with choices of pursuing specializations in the designated streams.

Program Objectives
The program is designed to provide students the opportunity to develop: • The analytical tools for decision making in a diverse business world covering complex business, ethical and challenging issues • The organizational skills for the effective implementation of policy in the context of market requirements • An understanding of the managerial knowledge in the functional areas of business • The skills of leadership, teamwork and supervision • The skills of effective oral and written communication, involving presentations and critical thinking • An understanding and ability to use technology as a tool of effective management system Students in the Masters of Business Administration program have to successfully complete a total of 33 credit hours • • • Core Requirements – 7 Courses (21 credit hours) Elective Requirements – 2 Courses (6 credit hours) Thesis (6 Credits)

Students with non-business backgrounds will be required to complete a Bridging Program before registering for the MBA Program

Bridging Program Requirements
5 Courses (10 credit hours) • • • • • Marketing Concepts Accounting for Managers Statistics and Quantitative Analysis Production and Operations Management Management and Organizational Behavior

Core Requirements
7 Courses (21 Credit hours) • • • • • • • Managerial Economics Advanced Financial Management Leadership and Change Management Marketing and International Business Management of Information Technology Strategic Cost and Managerial Accounting Strategic Management: Theory and Practice

Free Elective Requirements
2 Courses (6 Credit hours) • • • • • Special Topics (new) Project Management Total Quality Management Innovation and Entrepreneurship e-Commerce and International Trade

6 credits Instead of taking free electives the students can also choose to write a thesis topic under supervision of an academic supervisor.

Career Opportunities
• • • • • • • • • Auditors Accountants Cost Estimators Financial Analysts Marketing Managers Insurance Underwriters Health Services Executives Liaison and Mediation Specialists Tax Examiners, Collectors and Revenue Agents


Dubai International Academic City PO Box: 503000 Dubai, UAE T: +971 4429 1200 F: +971 4429 1205 Toll Free: 800 AUE E-mail:,